Sales Promotion Activity

8/10/2019 Sales Promotion Activity

1/37

MBA Programme Bharati Vidyapeeth University,Pune.

A

PROJECT REPORT

ON

IMPACT OF SALES PROMOTION ACTIVITIES ON

SALES

MENON BEARINGS PRIVATE LTD.

SUBMITTEDBY

Mr. PATEL APPALAL D. B.SC.

SUBMITTED TO

BHARTI VIDHYAPEET UNIVERSITY INSTITUTE

OF MANAGEMENT KOLHAPUR

INPARTIALFULFILLMENTOFM.B.A. DEGREE

UNDERTHEGUIDANCEOFPROF. M. N. PALIWAL

M.Sc. M.I.B.

THROUGH

THEDIRECTOR

BHARATIVIDYAPEETHS

INSTITUTEOFMANAGEMENT, KOLHAPUR

B. V. U. Institute of Management, Kolhapur


2/37


2!"2#

DECLARATION

I, the unders!ned here"# de$%&re th&t ths re'(rt entt%e IMPACT

OF SALES PROMOTION ACTIVITIES ON SALES Is !enune )

B(n&*de +(r 're'&red "# -e under the !ud&n$e (* PROF. M. N.

PALIWAL) s -# (r!n&% +(r. The e-'r$&% *ndn!s n

the re'(rt &re "&sed (n the d&t& $(%%e$ted "# -e. The -&tter 'resented n

ths 'r(e$t s n(t $('ed *r(- &n# + the un/erst# &uth(rtes dee- t( "e

*t. Ths +(r h&s n(t "een su"-tted *(r the &+&rd (* &n# d'%(-& (r

de!ree ether n Bh&rt (r &n# (ther Un/erst#.

Ths +(r s hu-"%# su"-tted t( Bh&rt Un/erst# *(r the &+&rd

(* the M&ster (* Busness Ad-nstr&t(n.

P$%c&'

D%(&'

Mr. PATEL APPALAL D.



3/37


BHARTI VIDHYAPEETH)S INSTITUTE OF

MANAGEMENT , KOLHAPUR

D*r&c(+r) R&c+--&/%(*+

D&te 01

T+,

T0& R&1*(r%r,

BVU I(*((& +3 -%%1&-&(,

K+$0%4r

S56&c('" MBA Pr+6&c( R&4+r(

S*r,

I &- re$(--endn! the 'r(e$t re'(rt tt%ed A IMPACT OF

SALES PROMOTION ACTIVITIES ON SALES 2th s'e$&% re*eren$e

t( MENON BEARINGS PRIVATE LTDPre'&red "# Mr. Mr.

PATEL APPALAL D. t(+&rds the '&rt&% Fu%*%%-ent (* the un/erst#

re3ure-ent *(r the de!ree n M&ster (* Busness Ad-nstr&t(n , 45561

4557, (* BVU Insttute (* M&n&!e-ent, K(%h&'ur

Th&nn! Y(u ,

Y(urs F&th*u%%#

D&te 0

P%&$e0

Dr. V. M. C0%7%

8 D*r&c(+r 9B. V. U. Institute of Management, Kolhapur


4/37


BHARTI VIDHYAPEETH)S INSTITUTE OF

MANAGEMENT , KOLHAPUR

G*/&) C&r(*3*c%(&

Ths s t( $ert*# th&t Mr. PATEL APPALAL D. s & student (*

MBA de!ree Pr(!r&--e stud#n! n ths nsttute *r(- the &$&de-$ #e&r

4556157 In '&rt&% Fu%*%%-ent (* the de!ree M.B.A. he h&s $(-'%eted &

'r(e$t +(r 8 A IMPA9T OF SALES PROMOTION A9TIVITIES ON

SALES : Under -# !ud&n$e s&ts*&$t(r%#.

P$%c& '

D%(&'

PROF. M. N. PALIWAL

8 Pr+6&c( G*/& 9



5/37




6/37


I N D E :

;. INTRODUCATION TO STUDY

A;INTRODU9ATION

B;OB OBSERVATIONS

!. SUGGESTIOS > CONC

@. BIOBLOGRAPHY



7/37


INTRODUCTION TO THE STUDY '

;.; INTRODUCTION '

As the '&rt (* &$&de-$ $urr$u%u- the M&ster (* Busness

Ad-nstr&t(n 'r(!r&-. E&$h student h&s t( under!( tr&nn! 'r(!r&- n &n

(r!&n=&t(n the rese&r$her h&s $(-'%eted n '%&nt tr&nn! 'r(!r&- n

Men(n Be&rn!s P/t. Ltd .Dst. K(%h&'ur +h$h +&s est&"%shed n >??4.

The ndustr# %($&ted n the rese&r$her n&t/e '%&$e &nd rese&r$her $&n !et

e&s%# &%% the n*(r-&t(n &"(ut n (r!&n=&t(n.

The rese&r$her h&s d(ne 'r(e$t (n the t('$ (* 8I-'&$t (* S&%esPr(-(t(n A$t/tes (n S&%es:. In -&retn! -@ h&/n! Ps C 'r(du$t

-@, 'r$e -@, 'r(-(t(n -@, &nd '%&$e -@. The s&%e 'r(-(t(n s & '&rt

(* 'r(-(t(n&% -@ &nd ts $(-e under ts $(-e under t+( t#'e (* &ds.

D&%$&r) A*/ D*(r*5(+r R&(%*$&r) A*/ '

C+-&r %*/.

The de*nt(n (* the s&%es 'r(-(t(n 8Th(se -&retn! &$t/tes,

(ther th&n 'ers(n&% se%%n!, &d/ertsn! &nd 'u"%$t#, th&t st-u%&te

$(nsu-er 'ur$h&sn! &nd de&%er e**e$t/eness, su$h &s ds'%s, sh(+s &nd

de-(nstr&t(ns, e@'(st(n &nd /&r(us n(n1$urrent se%%n! e**(rts, n(n n

(rdn&r# r(utne.:

S&%es 'r(-(t(n &$t/tes &re -'ers(n&% &nd usu&%%# n(n C re$urrn!

&nd &re dre$t/e t( u%t-&te $(nsu-er, ndustr&% +ere &nd -dd%e C -en.



8/37


T0& 5%*c 1+%$ +3 %$& 4r+-+(*+ '

T( ntr(du$e ne+ 'r(du$t.

T( &ttr&$t ne+ $ust(-ers.

T( n$%ude 'resent $ust(-ers t( "u# -(re.

T( he%' *r- re-&n $(-'ett/e.

T( n$re&se s&%es n (** se&s(ns.

T( n$re&se the n/ent(res (* "usness "u#ers.



9/37


O56&c(*7& +3 (/

>. T( Stud# the 'r(du$t(n 'er*(r-&n$e (* -en(n "e&rn! %-ted.

4. T( Stud# (* s&%es 'er*(r-&n$e (* d(-est$ &s +e%% &s e@'(rt

M&ret

T( *nd (ut $ust(-ers $(ntr"ut(n (* the $(-'&n# 'r(du$ts

T( Stud# the s&%es *(re$&st est-&ted s&%es *(r -en(n "e&rn! "r&nds

(* the 'r(du$ts durn! & st&ted 'er(d n & s'e$*$ -&ret.

T( stud# the $(-'&n# 'r(*%e.

6 T( !/e su!!est(n *(r -'r(/e-ent (* the (r!&n=&t(n



10/37


R&&%rc0 M&(0+/+$+1 +3 (0& S(/'

Rese&r$h n $(--(n '&r%&n$e re*ers t( & se&r$h *(r n(+%ed!e.

Rese&r$h $&n "e de*ned, &s 8A s$ent*$ &nd s#ste-&t$ se&r$h *(r 'ertnent

n*(r-&t(n (n & s'e$*$ t('$: In*e$t rese&r$h s &n &rt (* s$ent*$

n/est!&t(n, r&nd(- &nd -(r de*ne rese&r$h &s & 8s#ste-&t=ed e**e$t t(

!&n ne+ n(+%ed!e

Rese&r$h $(-'rses (* de*nn! &nd rede*nn! 'r("%e-s, $(%%e$tn!,

(r!&n=n! &nd re&$hn! $(n$%us(ns. The %&st ste' $(u%d "e deter-ne

+e&ther the# *t the *(r-u%&ted h#'(thess.

Rese&r$h -eth(d(%(!# s +s (* s#ste-&t$&%%# s(%/e the rese&r$h

'r("%e-s t - "e underst((d &s & s$en$e (* stud#n! h(+ rese&r$h s d(ne

s$ent*$&%%#.

The s$('e (* rese&r$h -eth(d(%(!# s +der th&n th&t (* rese&r$h -eth(ds.

Thus +hen rese&r$her t&% (* rese&r$h -eth(d(%(!# rese&r$her n(t (n%# t&%s

(* rese&r$h -eth(d "ut &%s( $(nsder the %(!$ "ehnd the -eth(ds use n the

$(nte@t (* rese&r$h stud#.

There &re t+( -eth(ds (* $(%%e$tn! d&t&.

Pr-&r# D&t&

Ths s es'e$&%%# $(%%e$ted *(r the 'ur'(se (n *rst h&nd "&ss. It s n(t

re*erred t( &n# &/&%&"%e d&t&. Ths s $(%%e$t(n thr(u!h 3uest(nn&re,

nter/e+s, *($us !r(u's sur/e# et$.



11/37


Se$(nd&r# D&t&

Se$(nd&r# d&t& s $(%%e$ted thr(u!h the *(%%(+n! s(ur$es

9(-'&n# re$(rd0 1

It s $(%%e$ted thr(u!h the %ter&ture &/&%&"%e *r(- the $(-'&n#

re$(rds.

2e" ste0 1

The se$(nd s(ur$es *(r $(%%e$tn! the d&t& s +e"ste (* the $(-'&n#

Re*eren$e B((0 1

The thrd s(ur$es used "# rese&r$her t( $(%%e$t the d&t& &re re*eren$e "((s

&nd (urn&%s.



12/37


INTRODUCTION TO THE ORGANIATION'

N&-e0 Men(n Be&rn! L-ted.

L($&t(n0 G1>, MID9 Are&, G(u% Shr!&(.

Ph.0 54> 4644?

464

F&@0 ?>14> 46447

E-&%0 -en(n"r!s&n$h&rnet.$(-

2e"ste0 +++.-en(n"e&rn!s.$(-

BOARD OF DIRECTORS '

Mr. R&- Men(n C0%*r-%

Mr. R.D. D@t V*c& c0%*r-% > M.D.

Mr. S&$hn Men(n D*r&c(+r

Mr. Ntn Men(n J+*( M%%1*1 D*r&c(+r

Mr. K. Guh& E. D*r&c(+r

Mr. Ku-&r 9h&ndr& n&r. D*r&c(+r

Mr. P.M. V&rdhe A/*(+r

mailto:[email protected]://www.menonbearings.com/mailto:[email protected]://www.menonbearings.com/


13/37


Ms P.M.V&rdhe ) 9(-'&n#. C0%r(&r/ Acc.

2.; INTRODUCTION TO THE INDUSTRY '

Men(n Be&rn! L-ted +&s *(unded n the #e&r >??4, t s

n$(r'(r&ted &s & 'u"%$ %-ted $(-'&n#.

Men(n Be&rn! %-ted -&nu*&$turers & +h(%e r&n!e (* thn +&%%ed

"-et&% en!ne "e&rn!, "ushes (* thrust +&shers *(r %!ht &nd he&/#

&ut(-("%e en!nes, t+(1+hee%ers en!ne &s +e%% &s *(r $(-'ress(r &nd *(r

re*r!er&t(r, &r $(ndt(ner, et$.

T(d Men(n Be&rn! %-ted h&s s=&"%e e@'(rt t( the U.S.A., U.K.,

Isr&e%, Ture#, &nd Fr&n$e, et$. The (r!n&% e3u'-ent -&nu*&$turer,

su''%ers su$h &s 9u--ns Ind& %-ted, Kr%(s&r, T&t&, M&rut Ud#(!,

E$her, L ) T,


14/37


2.2 BRIEF HISTORY OF THE ORGANISATION '

Men(n Gr(u' s (ne (* the %&r!est e3u'-ent su''%ers (* s(-e (* the

-(st $rt$&% en!ne $(-'(nent *&$ed t( h!h $(-"ust(n &nd h!h *r$t(n,

t( %e&dn! n&-es n the Ind&n Aut(-("%e Industr#.

Men(n Gr(u' h&/e >455 e-'%(#ee +(r*(r$e +th "usness &$t/tes

n 4 $(untres &r(und the !%("e. The !%("&% (ut%(( s &%s( re*%e$ted n ts

$(%%&"(r&t(n *r(- N''(n Pst(n Rn!s t( I=u- Industres (*


15/37


6 SELLS 9ERTIFIED SOUR9E FROM TEL9O.

D&4%r(-&( '

>; Fn&n$e De'&rt-ent

4; Pr(du$t(n de'&rt-ent

&; Pr(du$t(n en!neern! de'&rt-ent

"; Pr(du$t(n rese&r$h de'&rt-ent

$; Pr(du$t(n '%&nnn! $(ntr(% de'&rt-ent

; Gener&% &d-nstr&t/e de'&rt-ent

; M&retn! de'&rt-ent

&; Or!n&% e3u'-ents -&nu*&$ture

"; Re'%&$e-ent

$; E@'(rt



16/37


S5*/*r*& '

>. Men(n "e&rn! L-ted K(%h&'ur.G(u% shr!&(n MID9

&re&.

4. Men(n &nd 'st(n PVT. LTD. K(%h&'ur.

. Men(n ) -en(n PVT. LTD. K(%h&'ur.

. Men(n &ut( LTD. K(%h&'ur.

. Men(n &%(' %-ted, K&!&%.

6. Men(n n*(r-&t(n te$hn(%(!#, PVT. LTD. Ben!%(re



17/37


PRODUCT TYPES '

; B&%r*1 '

&; $(n r(d "e&rn!s

"; 9r&n sh&*t "e&rn!s

$; F%&n!ed "e&rn!s

d; tr -et&% "e&rn!s

2 B0& '

&; 9(nr(d trun$&te "ushesh

"; 9r&$ sh&*t "ushes

$; Bush *(r $(nr(d

d; S-&%% end "ushesh

< T0r( %0&r '

&; Rn! t#'e thrust +&shers

"; thrust *&$e $(nt(ur



18/37



9h&r-&n

M&n&!n! Dre$t(r


19/37


THEORATICAL BACKGROUND

BASIC CONCEPT SALES PROMOTION ACTIVITY

The ter- s&%es 'r(-(t(n s & $&t$h1&%% *(r & +de /&ret# (*

'r(-(t(n&% &$t/tes. It h&s "een de*nes &s 0 8Th(se -&retn! &$t/tes,

(ther th&n 'ers(n&% se%%n!, &d/ertsn! &nd 'u"%$t#, +h$h st-u%&te

$(nsu-er 'ur$h&sn! &nd de&%er e**e$t/eness, su$h &s ds'%s sh(+s &nd

de-(nstr&t(ns, e@'(st(ns, &nd /&r(us n(n1$urrent se%%n! e**(rts, n(n n

(rdn&r# r(utne.: There*(re, &d/ertsn! !ener&%%# used &%(n! +th 'ers(n&%

se%%n! &nd "(th &re $(-'%e-ent&r# t( e&$h (ther.

S&%es 'r(-(t(n &$t/tes &re -'ers(n&% &nd usu&%%# n(n1re$urrn!

&nd &re dre$t/e t( u%t-&te $(nsu-ers, ndustr&% users, &nd -dd%e1-en.

S&%es 'r(-(t(n ser/es &s & "rd!e "et+een &d/ertsn! &nd 'ers(n&%

se%%n! &nd ts su''%e-ents &nd $(1(rdn&tes e**(rts n these t+( &re&s. In-(dern t-es the -'(rt&n$e (* s&%es 'r(-(t(n h&s n$re&sed

tre-end(us%#. L&$s (* ru'ees &re n(+ s'ent (n deter-nn! the -(st

e**e$t/e te$hn3ues &nd &''e&%s *(r &rrestn! the &ttent(n (* the 'r(s'e$ts

nt( the de&%ers s'&$e (* "usness. 9(nsu-ers dss&ts*&$t(n &"(ut

'&rt$u%&r 'r(du$t (* & '&rt$u%&r -&nu*&$turer $&n "e re-(/ed "#

&!!ress/e s&%es 'r(-(t(n 'r(!r&--ed S&%es 'r(-(t(n&% de/$es &re (*ten

the (n%# 'r(-(t(n&% -&ter&%s &/&%&"%e &t the '(nt1(* 'ur$h&se.

Ad/ertsn! -ed& re&$h the $(nsu-er &t ther h(-es, (**$es (r +h%e n

tr&/e%, &nd the# - s((n *(r!(tten. But s&%es 'r(-(t(n&% de/$es &t the



20/37


'(nt (* 'ur$h&se re-nd (* st-u%&te the $ust(-er t( -&e 'ur$h&se

'r(-'t%# (n the s'(t.

T0& r&c&( (r&/ * (+ 1+ 3+r 3r&&5*& 3+r &%-4$& '

LML C !r&nd e@$h&n!e (**er *(r s$((ter (* &n# -&e

Ph%'s C Ph% sh&/er *(r e@$h&n!e +th (%d e%e$tr$ sh&/er

RPG Nu-er$ '&!er +th 'ur$h&se (* BPL., M&h&r&& 2&shn!

M&$hne, H9L 9(-'uters, L"ert# Sh(es et$.

T0& 5%*c 1+%$ +3 %$& 4r+-+(*+ %r& '

T( ntr(du$e ne+ 'r(du$ts

T( ndu$e "u#ers t( 'ur$h&se & ne+ 'r(du$t, *ree s&-'%es - "e

dstr"uted, (r -(ne# &nd -er$h&ndse &%%(+&n$e - "e (**ered t(

"usness t( st($ &nd se%% the 'r(du$t.

T( &tte-'t ne+ $ust(-ers.

Ne+ $ust(-ers - "e &ttr&$ted thr(u!h ssue (* *ree s&-'%es,

Pre-u-s, $(ntests &nd s-%&r de/$es.

T( ndu$e 'resent $ust(-ers t( "u# -(re.

Preset $ust(-ers - "e ndu$ed t( "u# -(re "# n(+n! -(re

&"(ut & 'r(du$t, ts n!redents &nd uses.

T( he%' *r- re-&n $(-'ett/e.

S&%es 'r(-(t(n - "e undert&en t( -eet $(-'ett(n *r(- & *r-.

T( n$re&se s&%es n (**1se&s(ns.

Bu#ers - "e en$(ur&!ed t( use the 'r(du$t n (* se&s(ns "#

sh(+n! the- the /&ret# (* uses (* the 'r(du$t.

T( n$re&se the n/ent(res (* "usness "u#ers.



21/37


Ret&%ers - "e ndu$ed t( ee' n st($ -(re unts (* 'r(du$t, s(

th&t -(re s&%es $&n "e &**e$ted.

E%-4$& +3 %$& 4r+-+(*+ %c(*7*(*& %r&

C+-&r Pr+-+(*+ C0%&$ Pr+-+(*+

S&-'%n!

G/en + 'r(du$t t( ndu$e tr&%

B(nus

E@tr& $&sh '-ent *(r s&%e

9(u'(n

9ert*$&te th&t redu$es 'r$es

Push M(ne# (r Pre-u-

B(nus (n $ert&n "r&nd.

9ents1(** 'r(-(t(n

Redu$t(n n re!u%&r 'r$es

9(ntests

Pr=es t( "est s&%es e**(rts n &

!/en 'er(d

Pre-u-

S-&%% e@tr& 8!*t: +th 'r(du$t

9(1('er&t/e &d/ertsn!

M&nu*&$turer &nd dstr"ut(r

sh&re &d/ertsn! $(sts

9(-'ett(n

9(ntests, S+ee'1st&es

De&%er1%sted 'r(-(t(n

M&nu*&$turers &d/ertse-ent

th&t %sts dstr"ut(r

De-(nstr&t(ns

Sh&rn! (* 'r(du$t n use

9(ns!n-ent

M&nu*&$turers *n&n$es

dstr"ut(r n/ent(res

Tr&dn! st&-'s P(nt C (* C 'ur$h&se Ds'%

9(unter C t(', '(ster,

-e$h&n=ed.



22/37


C+4+*1'

9(u'(ns &re !ener&%%# su''%ed &%(n! +th the 'r(du$t, +h$h entt%e

the h(%der t( ether & s'e$*ed s&/n!s (n & 'r(du$ts (r & $&sh re*und. M(st

$(u'(ns &re des!ned t( J&; ntr(du$e & ne+ 'r(du$t J"; n$re&se s&%e (* &n

est&"%shed 'r(du$ts, J$; se%% ne+ &nd %&r!er s=es (* & 'r(du$ts, Jd; ndu$e

$ust(-ers t( s+t$h "r&nds, (r Je; en$(ur&!e re'e&t s&%es.

9(u'(ns &re used *(r $(nsu-er $(n/enen$e !((ds. The# - "e

dstr"uted "# -&% (r d((r t( d((r nserted n '&$&!es, (r '&rt (* -&!&=ne

(r ne+s'&'er &d/ertse-ent. 2hen $(u'(ns &re used t( 'r(-(te & 'r(du$t

$&ut(n -ust "e e@er$sed t( 're/ent *r&ud.

D&%$&r) %$& 4r+-+(*+%$ %c(*7*(*& '

2hen 'r(du$ts &re s(%d "# -&nu*&$turers thr(u!h the ret&%ers (r

+h(%es&%ers, 'r(-(t(n&% &$t/tes - "e e-'%(#ed *(r &ttr&$tn! the

ret&%ers &nd +h(%es&%ers t( ee' & %&r!e st($ +th the-. Su$h &$t/tes

$(nsst (* (**ern! $&sh (r tr&de ds$(unt, (n the "&ss (* (rders '%&$ed,

ds'% &nd &d/ertsn! &%%(+&n$es Jt( $(-'ens&te the de&%ers *(r the s'&$e

!/en *(r the ds'% (* -&nu*&$turers 'r(du$t;, &nd 're-u- *(r !ettn!

s&%es &"(/e & '&rt$u%&r %-t.

The ("e$t/es (* 're-u-s &re !ener&%%# t( J; ndu$e $(nsu-es t(

s+t$h *r(- & $(-'ett(rs 'r(du$t t( the se%%ers, J;ndu$e $(nsu-ers t(

tr# %&r!er s=es (* 'r(du$ts J; n$re&se (** se&s(n s&%es J/; ntr(du$e & ne+

'r(du$t, J/; ("t&n n&-es (* 'r(s'e$ts, &nd J/; (**1set 'r$e $(-'ett(n.



23/37


DATA ANALYASIS > INTERPRETATION

Pr(du$t +se s&%es 'er*(r-&n$e (* %&st */e #e&rs

SR.NO PRODU9T 455415 45515 45515 455156 455615

> BUSH 5?777 ?>?4>> >>>?6? >5>466 >577?5

The &"(/e !r&'h sh(+s th&t, n the #e&r 455415 the s&%es +&s

%(+est &nd n the #e&r 45515 the S&%es +&s h!hest.



24/37


B&%r*1 S%$&'

SR.NO PRODU9T 455415 45515 45515 455156 455615

4 BEARINGS 4666 667?46 7674 7677 7?5574





25/37


TW S%$&

SR.NO PRODU9T 455415 45515 45515 455156 455615

T2 >7?5? 46?>?77 77647 55? 54>>





26/37


C(+-&r *& $%( 3*7& &%r %$& P&r3+r-%c&

8VALUE IN LAKHS9

Sr.

N(.

O.EJOr!n&%

E3u'-ent;Ye&rs 455415

4551

5

4551

5

4551

56

45561

5

> TATA MOTORS JPUNE; >5.4 455.4 465 4>5.> >5.6

4 ?. 7. 47. 6.> ?5.6

MAHINDRA ) MAHINDRA

JPUNE; 45. 4.> . . .

9UMMINS INDIA LTD.,JKP; .4 . >5 >45. >?5.?

MARUTI

UDYOGJGORGAON; . 6.6 .6 .7 .4

6 7.> .4 ?5.? 5.6 >5.6



27/37


As 'er the !r&'h the $ust(-er s&%es sh(+s n$re&sn! n s&%es nthe #e&r 455615 &nd sh(+n! %(+est s&%es n the #e&r 455415.

The !r&'h re-&r th&t the T&t& -(t(rs s&%es s



28/37


29/37


C(+-&r *& $%( 3*7& &%r %$& P&r3+r-%c& +3

E4+r( S%$&

As 'er the !r&'h the E@'(rt s&%es sh(+s n$re&sn! n s&%es n the

#e&r 455156&nd sh(+n! %(+est s&%es n the #e&r 455415. The



30/37


!r&'h re-&r th&t the n$re&sn! &nd De$resn! (* e@'(rt (* -&$

tru$s U.S.A. &nd nter st&te M$. Bee Ltd.

H!her th&n (ther 9ust(-ers. And the %(+est 'er*(r-&n$e (*Arr(+ En!. USA.



31/37


F*/*1 %/ S11&(*+'

F*/*1'

>. A*ter ("ser/&t(n &nd sur/e# t s *(und th&t -&@-u- N(.

(* Dstr"ut(rs &nd ret&%ers de-&ndn! *(r the s&%es

'r(-(t(n &$t/tes

4. A*ter ("ser/&t(n &nd sur/e# t s *(und th&t the -(st n(. (*res'(ndent !/es *rst 're*eren$e t( "-et&% &nd r%(s&r &s

$(-'&re t( -en(n 'r(du$t.

. A*ter ("ser/&t(n &nd sur/e# t s *(und th&t the Dstr"ut(rs

&re n(t s&ts*ed +th the -&r!n.

. A*ter ("ser/&t(n &nd sur/e# t s *(und th&t the 9(-'&nes-&ret sh&re s %(+ &s $(-'&re t( (ther $(-'ett(rs.

. A*ter ("ser/&t(n &nd sur/e# t s *(und th&t the dstr"ut(n

$h&nne%s &re %e&st n n(.



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S11&(*+'

>. 9(-'&n# sh(u%d n$re&se the 'r(du$t(n $&'&$t#.

4. 9(-'&n# sh(u%d n$re&se &nd -(t/&te the dstr"ut(rs

&nd ret&%ers "# !/n! the- G*ts, e# $h&ns et$.

. 9(-'&n# sh(u%d -'r(/e the 3u&%t# (* &%% 'r(du$ts.

. 9(-'&n# sh(u%d In$re&se the n(. (* Dstr"ut(n

9h&nne%s.

. 9(-'&n# sh(u%d %&un$h the "etter s$he-e *(r h!her

'ur$h&ser.



33/37


C+c$*+'

Fr(- (/er&%% studes t s $(n$%uded th&t MENON BERINGS

PVT. LTD. H&s & tre-end(us !r(+th n -&ret

The# sh(u%d ee' $(n$entr&te (n -&nt&nn! the

3u&%t# &nd 'r$n! '(%$# (* $(-'&n# &s $(-'&re t( (ther

$(-'ett(r &nd &%s( ee' $(n$entr&te (n s&%es 'r(-(t(n

&$t/tes (* &%% -en(n 'r(du$ts.



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BIBLIOGRAPHY

;. MARKETING MANAGEMENT'

PHILIP KOTLER

4. INTERPRENERIAL DEVELOPMENT'"

S. S. KHANKA


35/37


I-4%c( +3 S%$& Pr+-+(*+ Ac(*7*(*& + S%$&

U E S T I O N N A I R E

Gener&% 0

>; N&-e 0

Address 0

4; 2h$h "r&nd #(u &re usn! *(r Be&rn!s, Bushes ) Thrst 2&shers

&; Men(n Be&rn!s Ltd.

"; Kr%(s&r O% En!ne

$; G&"r&% JI; Ltd. JAn&nd;

d; B-et&% Be&rn!s Ltd.

e; P&te% Br&ss 2(rs JPB2;

; 2h&t s the $rter& *(r usn! '&rt$u%&r "r&nd

&; u&%t#

"; Pr$e

$; Ser/$e

d; Attr&$t/e S$he-es

e; An# (ther

; Are #(u &+&re (* &%% Men(n Be&rn!s Pr(du$ts

&; Yes "; N(



36/37


; H(+ d( #(u $(-e t( n(+ &"(ut Men(n Be&rn!s Pr(du$ts

&; Ad/ertse-ent

"; Fe%d S&%es O**$er

$; Pe('%e n s&-e "usness

d; An# (ther

6; Are #(u &+&re (* Men(n Be&rn!s Pr(-(t(n s$he-es '(%$es

&; Yes "; N(

; 2h$h Pr(-(t(n s$he-e *&$%t# d( #(u !et

&; 9(u'(n s$he-e

"; 45 > s$he-e

$; G(%d Dh&-&&

d; Ne+ Fest/&% Dh&-&&

e; S'e$&% ds$(unt

7; D( #(u use se%% -(re Men(n "e&rn!s 'r(du$ts &*ter !ettn! ne+ s$he-e

&; Yes "; N(

?; G/e the r&tn! t( Men(n Be&rn!s 'r(du$t 3u&%t#.

&; E@$e%%ent "; G((d $; A/er&!e

d; P((r e; Ver# P((r

>5; D( #(u re$e/e &n# $(-'%&nts *r(- *n&% $ust(-ers

&; Yes "; N(



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>>; Ment(n &n# su!!est(ns t( -'r(/e Men(n Be&rn!s s&%e.

&;

";

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