Sales guideDCS-5211L

HD Day/ Night PT Network CameraDCS-5222L

HD Wireless N Day/Nigh PT Network Camera

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Version 1.0 D-Link HQ, Nov. 2011

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Before Getting Started – The Guideline Objective:

• Allow OBU to understand why introduce this new model (SKU)• A clear and solid set of points to lead for product sales/ selling• To be equipped with knowledge on how to sell against key competition• Recommendation of associated SKUs for target segment

Suggestion for OBU by using this Sales Guide:• Sense the sales opportunity See if the spec meets the past and current project demand.• Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales.• Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

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Before Getting Started – The Model DCS-5211L/ 5222L is positioned as key model to meet mainstream of

consumer camera that involves many new initiatives:• Megapixel (1280x720) resolution and full frame rate video camera.• Equipped with HD +H.264 spec mix as one of major product range.• Apply the Advanced web interface.• One of the key attraction for channel development and project penetration thanks

to its popularity and competitive pricing.

Table of ContentProduct Highlight

Positioning Overview Target Market Selling Point

Competition Analysis Competition Mapping Sell Against Competition

Technology BriefProduct Deployment Guide

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Product HighlightPositioning Overview

Desktop P

TZ

DCS- 5211L / 5222L¼” CMOSH.264, MPEG4, MJPEG720P @ 30fps (H.264)two-way audioPoE (DCS-5211L)11n , WPS (DCS-5222L)PIR, 5Meter IR, MicroSD slotRemote Controllermydlink-enabled

DCS-5230¼” 1.3MP CMOSMPEG4, MJPEG1.3M @ 10fps (MJPEG)two-way audio11n, WPS, MicroSD slot5Meter IR, PIR sensormydlink-enabled (DCS-5230L)

HD

Available In Development In Plan

Q3 / 2011 Q4 / 2011 Q1 / 2012 [ Aug. 2011 Update ]

Q2/ 2012 5

DCS-5211LDCS-5222L

PoE802.3af

DCS-5211L

Day & night5M,ICR

H.26430fps

P/TMotorized

Wireless802.11 N

DCS-5222L

Product Highlight

Mainstream HD H.264 PT camera.Extensive scope monitor (Motorized P/T)Security in low lux environment (ICR) Improvement of mechanical design (Pan-Tile range)

Positioning Overview

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Product Highlight

DCS-5211L

Megapixel H.264Micro SD card local storageICRPoE (DCS-5211L)Wireless N (DCS-5222L)Indoor/ Outdoor application (with Enclosure)

Target Market

DCS-5222L

Baby room for parents 24H watching Rest home for sons and daughters remote viewing Security of supermarket and convenience store Kindergarten for remote watching Club and dance hall monitor Plaza in building viewing People who has a baby in house People who has pets in house People who has patient or the aged in house People who does not the IT background

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Product HighlightSelling Point

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1. Triple codec (H.264, MJPEG, MPEG4).2. 30 FPS (Full frame rate) of Megapixel (max 1280x 720)3. True day & night by IR-cut filter (ICR) with 5M IR coverage4. PIR motion detection5. Micro SD card support 6. Send Snapshots and Video to FTP or via E-mail7. UPnP & DDNS support for network configure8. mydlink portal support 9. Supporting features

• 1 / 4” Megapixel progressive Scan CMOS sensor• Two-way audio support• Power over Ethernet (PoE)(DCS-5211L only) • WPS support (DCS-5222L only)• Wireless 802.11n connection(DCS-5222L only)• 3GPP mobile surveillance• IR Remote controller

• Enclosure : DCS-71P (DCS-5211L) DCS-71W(DCS-5222L) IP66 , Heater, Blower

Table of ContentProduct Highlight

Positioning Overview Target Market Selling Point

Competition Analysis Competition Mapping Sell Against Competition

Technology BriefProduct Deployment Guide

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Technology Brief

Video Management H.264 IR Illumination

Portal mydlink portal

Event & Recording Management PIR SD Card Storage

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Video Management

Technology Brief

H.264 Advantage• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes

the mainstream compression technology since 2010.

• Better video quality than MPEG-4 with far less bit rate (approx. 50% less, 80% less than M-JPEG).

• Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.

* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

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Video Management

Technology Brief

H.264 Quality• The improved compression performance of H.264 comes at the price of greater

computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.

• A video frame compressed at the same bit rate compared as below figures:

* Picture source: Vcodex White Paper: An overview of H.264

MJPEG(same bit rate 512k)

MPEG4(same bit rate 512k)

H.264(same bit rate 512k)

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Video Management

Technology Brief

IR Illumination• With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance

application to enable low light or night vision video streaming

• Patent of the light leak prevention for the built-in IR LED

0 lux with IR on 0 lux without IR

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Portal

Technology Brief

mydlink mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser

Enter the URL in yourbrowser to view yourIP camera

mydlink

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DCS-5211L DCS-5222L

Event & Recording Management

Technology Brief

PIR (Pyroelectric InfraRed) • PIR can detects people, animals due to temperature changes, and working by sense

of body’s temperature

• They detect a change in the difference between the signals and give a binary output

• When the PIR sensor detect the change, then it will trigger the digital output or snapshot and recording

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Event & Recording Management

Technology Brief

SD Card Storage• Image data can be stored without a network connection simply by inserting an Micro

SD memory card into the camera.

• Different resolution for the recording options.

• User can decide to stop recording or overwrite older recordings when storage is full.

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Table of ContentProduct Highlight

Positioning Overview Target Market Selling Point

Competition Analysis Competition Mapping Sell Against Competition

Technology BriefProduct Deployment Guide

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Application Diagram

Product Deployment Guide

PIR sensor

Buzzer

DI

DO

DCS-5211L DCS-5222L

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