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CONTENTSCONTENTS

Introduction

History

Key Selling Points

Hybrid Technology 101

Exterior

Colors

Interior & Comfort

Performance

Safety

Environment

Technical Specifications

INTRODUCTIONThe Toyota Prius is synonymous with hybrid technology in the automotive industry. Since it’s launch over 11 years ago, Toyota has been the leader of this rapidly growing segment.But its leadership is not only thanks to being the first vehicle to market... Large part of its global dominance in the hybrid market (7 out of 10 hybrid vehicles in the world is a Toyota) has been thanks to the Prius1, which is known as the flagship of hybrid vehicles, regardless of brand. More than 1.7 million Toyota and Lexus hybrid vehicles have been sold since 1997, and more than 1.2 million of those have been a Prius2. We now take the next step with the launching of the world’s first truly global hybrid vehicle. Previous generations of this vehicle were destined to more developed markets, such as the United States and Japan.

1 Toyota Motor Corporation: Datos a Diciembre 20082 Associated Press, 12 de Marzo del 2009: Datos a Enero del 2009

But now with the third generation Prius, Toyota is showing its product is capable of withstanding the most diverse conditions, from the Caribbean beaches to the highest summits in the Andes mountains.With this third generation Toyota brings together all of the lessons learned in marketing previous hybrid vehicles to offer an uncomparable experience to owners and customers, since we at Toyota know that the most important thing is the experience our customers have when driving a vehicle as compared to merely having characteristics and features on paper.It’s because of all this that our engineers at Toyota couldn’t have come up with a better name for this vehicle. Meaning “pioneer” or “to go before” in Latin, describes the vehicle today jsut as much as it did when it was first conceived over a decade ago.

Hellmuth SoléRegional Education Manager

Latin American & Caribbean Training CommitteeToyota Motor Corporation – Latin American Division

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INTRODUCTION

HISTORYThe first Toyota Prius was sold in the Japanese market in 1997, making it the first hybrid vehicle to go on

sale in the world. Three years later, the vehicle made its debut in the United States.

The first generation Prius was a true automotive industry revolution, since up until then no auto

manufacturer had been able to make a hybrid vehicle that was commercially viable. The only other hybrid

vehicle to make it to market during this period was the Honda Insight, which was launched in 1999 in the

United States.

The first generation Prius caught the attention of users thanks to its excellent fuel economy and tailpipe

emissions up to 90% less than other vehicles of the same size. It wasn’t however without its drawbacks.

Consumers, especially those in the United States, felt the vehicle lacked power, and they didn’t like the

braking feel. It however turned out to be a good seller, with more than 21,000 units sold worldwide. This

vehicle used Toyota’s first generation hybrid powerplant, which was known as THS, or Toyota Hybrid

System.

Toyota engineers learned valuable lessons from the marketing of the first generation Prius, and included

those key learnings in its second generation model, which was launched near the end of 2003. This vehicle

turned out to be even more economical and offer even less road noise than its predecessor, but they also

improved the vehicle’s performance, thanks in part to the inclusion of the THS II powerplant. Since THS II

would from now on be included in other brands in addition to Toyota (such as Lexus hybrid vehicles)

they changed the name officially to Hybrid Synergy Drive, or HSD.

People from all over the world - including celebritices such as Leonardo DiCaprio and

Cameron Diaz - turned out to be Prius fans, which helped propel global vehicle

sales. During 2007 alone, more than 281,000 Priuses were sold globally (more

than ten times the sales volume of the entire first generation model) and

in May of 2008 global cumulative Prius sales topped one million units.

HISTORY

First Generation (1997) Second Generation (2003)

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KEY SELLING POINTSKEY SELLING POINTS

• First hybrid vehicle designed for the global market

• Extraordinary performance• Improvement in fuel consumption and emissions

(versus previous generations)

• Modern exterior design

• Comfort in harmony with the environment

• Superior active and passive safety systems

• Toyota quality, durability and reliability (QDR)

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Hybrid Technology 101

As we all know, Toyota is the undisputed global sales leader in hybrid vehicles. But before diving into our vehicle’s features it’s important we understand this technology a little more.

Currently a hybrid automobile is synonymous with a car that has a gasoline engine and an electric motor, but this doesn’t mean that you can’t utilize other power sources (such as diesel, natural gas, hydrogen fuel cells, etc) in the near future.However, even though all hybrid vehicles currently run on gasoline and electricity, they don’t all work in the same way. Actually, there’re even different types of hybrid systems, each one offering its

own distinct advantages. Let’s see a brief summary of these systems beginning on the next page.

A hybrid is simply defined as a vehicle with two different power sources. One of the most basic examples is a sailboat, which uses its sails to utilize wind power, and a small engine to move it when there’s not enough wind. Hybrid vehicles have existed for a long time (more than 100 years), but only until now is this a commercially viable technology for the automotive industry.

In this system, the electric engine serves as the main source of energy to move the drive wheels. The gasoline engine basically serves as a generator to create more electricity for the electric system (the system works “in series” behind the electric motor).

This system requires a more robust electrical system then the other two types of hybrids, which is why the hybrid batteries tend to be the main obstacle to making a well priced vehicle for production. This is why this hybrid system tends to resemble a completely electric vehicle the most.

Its design also presents some challenges. As we mentioned before, the batteries tend to pose the greatest challenge to manufacturing a series hybrid, since the vehicle needs to hold store more electricity for a greater period of time, which means the batteries tend to be larger and/or more expensive to operate. In addition, the energy produced by the gasoline engine has to go through several steps(generator, battery) and there is an efficiency loss in the system, which reduces or sometimes even eliminates the advantages of driving in 100% electric mode.

Not all hybrids are made the same

System Name: Series HybridAlso known as: Range-Extended Electric Vehicle – REEV

Advantages: Can potentially offer similar benefits to an all-electric vehicle

Disadvantages: Manufacturing costs, weight and technology involved, due to the battery requirements

Example of vehicles currently in production (2009): None (if it is produced the only vehicle announced to use this technology is the Chevrolet Volt)

H YBR IDSYNERGYDRIVE

1.Series hybrid system:

In summary:

electricmotor

gasolineengine battery

dieselengine

windenergy

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This system has become one of the most popular in the auto industry, mainly thanks to its low production cost. Both the electric motor and the gasoline engine are connected directly to the drivetrain (which is where it gets the name “parallel”, and the electrical system merely serves as a complement to the combustion engine (generally gasoline), which is why the vehicle can never run

only on electricity. This is why these vehicles do not have an electric driving, or EV Mode, and the only time the vehicle’s engine shuts off is when the vehicle is at a standstill. The electrical system recharges automatically either through its regenerative brakes or if the driving demand is low the gasoline engine also produces additional energy. Because of its design, a parallel system offers the least amount of “green” benefits (fuel economy and tailpipe emissions reduction) out of all three systems.

As you can see in its name, the series.parallel system combines the benefits of both previously mentioned powertrains. In this system, a planetary gear power split device distributes energy coming from the gasoline engine and electric motor. With this system, the vehicle can be driven in series (with the gasoline engine helping drive the electric motor to move the vehicle) as well as in parallel (with both the gasoline engine and electric motor moving the drive wheels) depending on the driving conditions. The main benefit is utilizing the strengths of both systems (low fuel consumption and tailpipe emissions like a series hybrid, and lower production cost like a parallel hybrid). However, the system is more complex than a parallel hybrid, which is why its costs is higher.

2.Parallel hybrid system: 3.Series-parallel hybrid system:

System Name: Parallel HybridAlso known as: Mild Hybrid or Mybrid

Advantages: Production cost, due mainly to the need for a smaller hybrid battery pack

Disadvantages: Limited improvement in fuel economy (especially in city driving) due to system design

Example of vehicles currently in production (2009): All Honda hybrid models (Civic, Accord, Insight)

In summary: System Name: Parallel-Series HybridAlso known as: Strong Hybrid or Full Hybrid

Advantages: Offers advantages of both series and parallel hybrid systems at a reasonable cost.

Disadvantages: More expensive to produce than a parallel hybrid

Examples of vehicles currently in production (2009) All Toyota hybrid models (Prius, Camry, Highlander, etc.) as well as Lexus (LS600h, GS450h, RX400h), Nissan Altima Hybrid and Ford Fusion Hybrid

In summary:

$$$$

electricmotor

gasolineengine

motoreléctrico

motorGasolina

battery

batería

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EXTERIOREXTERIOR

One simple look at the Prius and you can immediately stop its legacy. Its silhouette bears a striking resemblance to its previous

generation model, but at the same time offers noticable improvbements.

Design concept: “Imperfect Balance”

The exterior shape maintains themonoform triangular shape of its predecessor

and adds evolutionary details.

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EXTERIORFRONT VIEW

Driving Lamps: Every Prius comes equipped with front

driving lamps as standard equipment on the lower portion of

the bumper. Not only do they offer improved visibility in

different driving conditions, but they also contribute to a

sportier appearance.

The vehicle’s front view is unmistakably Prius. In this new generation however you can

see that the bumper corners are now straight cuts, which adds to its modern

appearance and offers an improvement in its aerodynamic performance.

Front Spolier: Standard equipment, the front spoiler

reduces wind resistance and gives the vehicle a more

sporty appearance.

Badging: the large Toyota badge on the front grill comes with a

“Hybrid Synergy Blue” silhouette. This is a clear indication that

the vehicle you are looking at is a Toyota hybrid. This is also the

case of the Toyota badge on the rear of the vehicle.

Headlamps: The headlamps on the Prius are comprised of

three light projecting spheres for a more modern look. They

also come equipped standard with a manual height leveling

system.

As optional equipment the low beam on the Prius can come

equipped with LED bulbs. LED, or Light Emitting Diodes use

considerably less energy than conventional bulbs, while

illuminating with greater intensity (similar to HID or Xenon

headlamps) and have a longer lifespan. The front cover is made

of polyurethane, which offers excellent resistance and

durability. An additional option available for the front

headlamps are automatic headlamp cleaners.

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EXTERIORSIDE VIEW

Optimizing visibility and interior room at th same time: When comparing the Prius with its previous

generation from itsside view you can see that the front pillar was moved forward and the upper point of the roof was

moved farther backward. This contributes to improved aerodynamic performance and greater headroom for

passengers in the second row seat.

You can also notice soft curves combined with sharp angles (for example the one found on the vehicle’s high

horizontal beltline). This offers a greater sensation of harmony, while simultaneously correcting airflow running

past the body.

Side rear view mirrors: The outer rear view mirrors continue with the vehicle’s aerodynamic design, designed

in such a way such as to eliminate wind turbulance. The also come with the following important features:

• Electronically operated from within the cabin by the driver

• Turn signal lamps (for increased safety)

• Heated mirrors (to unfog in cold weather conditions)

Aerodynamic wheels: The Prius comes equipped with 195/65R15 low rolling

resistance tires, which contribute to the vehicle’s comfort and fuel economy. If these

types of tires are not available in your market, the tires can be substituted for

conventional 15 inch tires, but it will come with a minor drop in fuel efficiency. The

aerodynamic wheels are made of aluminum and magnesium for less weight.

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EXTERIORREAR VIEW

Complete functionality: The triangular shape of

the Prius makes it incredibly functional. Since it’s a

liftback, the rear cargo area integrates fully with the

passenger cabin. This makes it easy to load and unload

items in the cargo area as well as offering excellent

visibility.

Rear lamp: The side and

high mount rear lamps come

standard equipped with LED

bulbs, which offer greater

safety thanks to their increased

projection and duration.

Rear windshield wiper: The rear glass comes equipped

with a windshield wiper and cleaner, which thanks to its new

injector offers more surface coverage.Aerodynamics: The Prius has an aerodynamic drag

coefficient (Cd) of 0.25, which makes it the most

aerodynamic production vehicle in the world1 . In addition

to the design aspects in the front, side and rear, Toyota

engineers invested a lot of time and effort on the vehicle’s

underbody to make it as aerodynamic as possible. Air

diffusers in front of each of the 4 tires, an optimal ground

clearance, the design and shape of the underbody as we as

covers placed in sections below the vehicle help reduce

NVH2 levels and improve vehicle performance at highway

speeds.

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1 Information accurate as of April 20092 Noise, vibration and harshness

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COLORESCOLORS A total of 8 colors are available for the Prius, including one designed exclusively for this model.

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040 Super White 2 1F7 Silver ME.

202 Black 4T8 Beige ME.

8T5 Dk. Blue MC. 8V1 Abyss Gray ME.1

070 White Pearl CS.

3R3 Red M.M.

1 Designed by Toyota for the Prius

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INTERIOR & COMFORTINTERIOR & COMFORT

When you first open the door of a Prius, it’s impossible to not feel what Toyota’s engineers wished to convey. A sense of envolving calm, balanced with the latest in

technology can be seen on the doors, the instrument panel and the center console, continuing with the

chief engineer’s premise of “Imperfect Balance”achieved on the vehicle’s exterior.

When you first open the door of a Prius, it’s impossible to not feel what Toyota’s engineers wished to convey. A sense of envolving calm, balanced with the latest in

technology can be seen on the doors, the instrument panel and the center console, continuing with the

chief engineer’s premise of “Imperfect Balance”achieved on the vehicle’s exterior.

Interior Design

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The the instrument panel and the center console were designed to create two distinct areas on the vehicle: the command and the visualization zones:

The vehicle’s instrument panel is placed in the center of the dashboard (as is with many other Toyota models)

which helps contribute to the vehicle’s active safety. The instrument panel enables the driver to see the

operation of all of the vehicle’s systems, including the hybrid system. It displays key information (such as

speed, fuel levels, instant fuel consumption transmission gear position). To improve visibility the instrument

panel is projected to give a sense of depth.

Included in the instrument panel is the Eco Drive Support Monitor. This monitor displays critical

information to the driver, such as:

Trip information such as odometer, two trip meters and a fuel range indicator can be seen at all times (cycling between them on the display)

Energy flow monitor, which shows the operation of the hybrid system

Hybrid system indicator which indicates the level of “eco-friendliness” as to how the driver is using the accelerator

Fuel consumption indicator for the current trip in 1 or 5 minute intervals

Past record fuel consumption displays fuel consumption at driver defined intervals

Rear seat belt indicator

System warning indicator which alerts the driver to a malfunction or corrective action to take

Settings display which allows for the driver to modify the display’s behaviour

VISUALIZATION ZONE:

INTERIOR & COMFORT

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Command and Visualization Zones:

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INTERIOR & COMFORT

COMMAND ZONE

Gearshift Lever: The Prius uses a shift by wire gearshift lever, which is the same type of technology found on state of the art jet planes. The system requires less driver effort, while offering greater precision and reliability than conventional systems The lever’s design is modern and attractive, offering an ergonomic design while being visually appealing.

Air conditioning: Also standard equipment, the Prius comes with a climate controlled air conditioning system with an electric compressor. An electric compressor allows for the system to cool the vehicle regardless if the gasoline engine is running or not. It is also more efficient, taking less time to cool the vehicle than a conventional A/C, resulting in greater passenger comfort.

Audio System: As standard equipment, the Prius comes equipped with a 2-DIN AM/FM CD audio system which is MP3 and WMA compatible. The head unit comes with an aux input, which allows connection of portable audio devices such as IPods.The system comes with 8 speakers, 4 full range speakers found on the doors and 4 tweeters, two on the dashboard and two on the rear doors.

The main control device on a vehicle is naturally the steering wheel. On the Prius, it is covered in leather as

standard equipment. The wheel has a flat base on the bottom, which allows easier entry and exit from the vehicle

for the driver. The steering wheel allows for the driver to control basic functions such as audio and air

conditioning, as well as the Eco Drive Support Monitor and trip information displays. For greater ease of use, the

most frequently used controls (audio and air conditioning) are found on the upper portion of the steering wheel.

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One of the innovations found on the Prius is its Touch Tracer Display. This system uses buttons on the steering wheel to control the vehicle’s operations. By softply pressing the button, a holographic image is projected on the instrument panel, highlighting the driver’s selection. By pressing the button more firmly, the driver’s selection is confirmed. This greatly simplifies driver operations which are usually done on a vehicle through a touch screen display.

The Prius has electric power windows on all four doors with one-touch operation for both lowering and raising the glass. When raising, the windows have jam protection with lowers the glass automatically if they detect an obstacle is in their path, such as an arm, in order to avoid unnecessary injuries.

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INTERIOR & COMFORTTouch Tracer Display:

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Power Windows:

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INTERIOR & COMFORT

As standard equipment, the Prius comes

with a Smart Entry and Smart Start System. The

Smart Entry System, which is equipped on the front door and the

rear hatch) allows the driver to open and close the vehicle’s doors without

manipulating a key.

By coming in proximity to the vehicle (within 70 to 100 centimieters from the two front doors or the rear hatch)

one of three external antennas alert the vehicle of the driver’s presence and arms the system. When armed, if

a person grasps one of the front door handles and finds that the key which the driver posesses is that vehicle’s

(each key transmits a unique code), the power locks on all the doors will open. The rear hatch can be opened

if the driver presses the button found on the rear hatch.

To lock the vehicle, the key must be outside the cabin (three internal antennas confirm this), and with all the doors closed, the person must press a sensor found on the upper portion of the front door handles. The vehicle will confirm it is locked by flashing its lights once.This system offers many advantages in everyday situations. For example, if the driver

returns to his or her vehicle after purchasing groceries and has their hands full, they don’t have to search for the keys in order to unlock the doors.

In addition to the smart entry system, the vehicle also comes with wireless locking remotes, which allow for the driver to lock and unlock the vehicle doors by pressing buttons on the remote from a distance. If the key’s battery loses its charge, there is a small mechanical key found within which allow for the driver to open the door manually.

Pressing the Start button without stepping on the brake pedal will yield two results,

depending on the situation. If the vehicle is powered on, it will shut it down. If the vehicle

is turned off, it will put the vehicle in Accessories (ACC) mode, allowing the driver to

operate the vehicle’s Air Conditioning and Audio system, as well as other electrical

switches.

The smart start system allows for the driver to start the vehicle without placing a key in the ignition. By simply having the key inside the cabin (the internal cabin antennas check for this to be true) the driver can start the vehicle. This is done by pressing the start button found on the dashboard while pressing the brake pedal. The READY lamp will light on the instrument panel to indicate that the vehicle is on and ready to drive.

Smart Entry and Smart Start

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INTERIOR & COMFORTAutomatic-Dimming Mirror: optional equipment on the Prius includes an internal automatically dimming

rear view mirror, which adjusts its level automatically depending on light intensity hitting the mirror.

The Prius can come equipped with one of two seat

materials. One option is a high grade fabric

(Autentica) and the second is a leather interior. Both

options come in one of two colors: Md.Gray or Acua.

The front seats on the prius use a next generation structure, which is

stronger and more lightweight. This structure offers greater comfort for

everyone, including the rear passengers, since the seat back is thinner and

offers improved knee room in the second row. The seat controls are large

which simplify their use, and when compared to the previous generation

Prius, the front seats slide by almost 10 centimeters more, which offers even

more legroom.

The second row as a 60/40 split folding seat back, with a center armrest built in. The headrests are

completely retractible, which provides improved visibility to the driver when they’re not in use.

The 60/40 split folding seat back offers

great functionality in transporting

passengers or cargo, since it allows for

different seating configurations which

optimizes passenger and cargo room

depending on the driver’s needs.

The Prius comes with a great

deal of cabin storage areas:

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Variety of cabin storage spaces:

An ideal seating configuration for everyone:

Seat materials for every taste:

Leather

Autentica Fabric

Md.Gray Acua

Md.Gray Acua

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DESEMPEÑOAt the heart of the Prius is its latest generation Hybrid Synergy Drive (HSD) powerplant. The system has been nearly completely redesigned (more than 90% of the components are new), which offers improved performance while reducing even more the amount of fuel needed to propel the vehicle.

A gasoline engine (a 1.8 liter 2ZR-FXE engine)

Two electric motors (MG1 and MG2)

A Planetary Gear Power Split Device

The hybrid battery

PERFORMANCE

HSD Components:

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Toyota’s Hybrid Synergy Drive is comprised of various components, which are:

Let’s see each element individually and then how they work together.

PERFORMANCEThe Prius comes equipped with an 1800 c.c. (1.8 liter) gasoline engine which uses an Atkinson

combustion cycle. Different from a conventional engine which uses an Otto combustion cycle, the

Atkinson system closes the intake valve later than compared to an Otto cycle, which makes the

compression stroke shorter than the combustion stroke. The positive results of this is increased fuel

economy and lower tailpipe emissions. However the downside is that this type of combustion usually

offers reduced performance when compared to a similar Otto combustion engine. This has been overcome thanks to

improvements in both the gasoline engine as well as the electric motors of the hybrid system. The engine is now a 1.8

liter, when in the previous generation it was a 1.5 liter, which offers excellent performance at high speeds and reduces

RPM’s at highway speeds.

MG1: Main job is to recharge the hybrid battery and provide additional energy under hard acceleration. It also serves as the gasoline engine’s starter engine. MG1 is not displayed on the hybrid monitor, but it’s always in operation.

MG2: This is the engine which can propel the vehicle on its own when it’s most efficient (starting off, light acceleration, and braking). It also serves as a complement to the gasoline engine during acceleration.

This is the heart of the Hybrid Synergy Drive. The Power Split Device works to distribute energy

between the two electric motors and the gasoline engine. At the same time, its planetary gears

operate as an Electronically controlled Continuously Variable Transmission, or ECVT.

Considerably smaller and more lightweight than a conventional transmission, it allows for a near

infinite combination of gears to adjust to different driving conditions.

The hybrid battery is made up of a various Nickel Metal Hydride (Ni/MH) cells. These batteries

continuously charge and recharge energy through their interaction with the drivetrain. They

never reach a fully charged nor a fully discharged state, since the HSD system doesn’t allow

them to. The Prius requires no external electrical source, since the batteries are automatically

charged through the HSD system.

When electricity comes out of the batteries, it is a Direct Current (the same type which is found in any

conventional battery) with 201 volts. From there the energy passes through a converter which steps up the

voltage from 201V to 650V DC. Increasing the voltage to a high current eliminates energy loss and substantially

improves the performance of the electric motors. Finally, the energy goes through an inverter which

transforms the energy from Direct Current to Alternating Current (the same type found in a wall socket).

The Prius comes equipped with two electric motors. Called MG1 and MG2 (Motor Generator 1 and Motor Generator 2), they work in the following way:

This engine includes some of Toyota’s mostup to date technologies

2ZR-FXE Engine:

Electric Motors:

Planetary Gear Power Split Device:

Hybrid Battery:

As with all gasoline engines, this engine comes with VVT-i (Variable Valve Timing with intelligence) technology, which adjusts the timing of the intake valves.

More rigid construction, which results in fewer engine vibrations.

EGR, which is Emissions Gas Recirculation System. This system recirculates the engine’s exhaust gases when the engine is not up to optimal temperature, which allows for the engine to heat quicker, resulting in improved fuel economy.

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PERFORMANCEAll of this may sound very technical, but for the customer as we’ll see in the following images, is very simple to

operate.

HSD in operation:HSD optimizes the use of all its components automatically, without the need for driver intervention. Its different

driving models make the vehicle very fuel efficient and robust performancewise at the same time.

When the vehicle is stopped the gasoline engine is off. The electric motor is ready to jump into action immediately should it be necessary. Since the air conditioning unit comes equipped with an electric compressor, the A/C can operate even when the gasoline engine is turned off.

When starting off, the electric motor is the vehicle’s ownly source of power, since an electric motor has high torque at nearly any RPM. In addition, the gasoline engine contaminates more and consumes more fuel than at low RPM’s.

When the Prius reaches a certain speed, the gasoline engine starts up automatically. The vehicle is now mainly moved by the gasoline engine, since this is when it’s most efficient. In addition, the gasoline engine can provide additional energy to charge the hybrid battery if needed. Normally the power will flow to the wheels from both the gasoline engine and through the electric motor, but without the use of the batteries.

Both the gasoline engine and the electric motors propel the vehicle. Additional energy is taken from the hybrid batteries.

Here the wheels work like a dynamo, and MG1 now takes the rolling energy from the drive wheels and converts it into electricity, storing it in the hybrid battery.

Although the Prius operates with minimal driver intervention, there are a series of instructions which can be give

to the hybrid powerplant in order to make it better respond to the driver’s needs:

When pressing EV mode (the button is found next to the gear

shift lever), the Prius will engage in an all-electric mode,

allowing for low-speed driving withouth the gasoline engine

operating for up to two kilometers. If the driver presses the

EV Mode button again, accelerates suddenly or exceeds 40

km/h, EV Mode will disengage. This mode is ideal for

entering and exiting residenatial areas at early hours, or

parking in underground parking structures.

By pressing ECO Mode, the accelerator pedal’s

response and air conditioning system’s performance

will be reduced, which allows for an additional fuel

savings between 8% - 20%. This is ideal for driving at

moderate, constant speeds.

PWR Mode offers improved accelerator pedal

response when compared to normal driving mode.

This is ideal for when a strong acceleration is needed

to overtake a vehicle on a highway.

Starting off: Normal driving: Strong acceleration: Braking and coasting: Idling:

ECO Mode: PWR Mode:EV Mode:

Driver operations with the HSD system:

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GasolineEngine

ElectricMotor

HybridBattery

Gasoline Engine Electric Motor Hybrid BatteryGasoline Engine Electric Motor Hybrid BatteryGasoline Engine Electric Motor Hybrid BatteryGasoline Engine Electric Motor Hybrid BatteryGasoline Engine Electric Motor Hybrid Battery

AT-PZEV:

The CARB (California Air Resources Board), one of the most stringent air pollution regulation entities in the world, has certified the new Prius as an AT-PZEV, or Advanced Technology Partial Zero Emissions Vehicle. This is the “greenest” certification a vehicle with a combustion engine has in the market today.

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PERFORMANCEAdditional performance items:

The Prius uses a combination front MacPherson suspension with a rear

semi-rigid torsion beam suspension. Both suspensions offer improved

stability when compared to the previous generation (both in straight line

driving as well as in winding roads) with greater agility.

The brake system on the Prius is a combination of a regenerative braking system (which forms part of the HSD

system) and friction (or conventional) brakes.

The regenerative brakes do most of the work to stop a Prius, especially during slow controlled stops, which

maximizes the recycling of normally wasted energy. This energy is converted into elecctricity and sent back

to the hybrid battery to be used later with the electric motors.

The Prius also comes with a 4 wheel disc brake system (with front ventilated discs and solid rear discs) with

Antil-Lock Brakes (ABS). The brake cylinders on the Prius are now made of aluminum, which are lighter than

conventional brake cylinders. The Prius uses its disc brakes when it requires more braking force, such as a

sudden braking situation or during emergency braking.

The use of one system or the other is controlled automatically by the vehicle’s computer and not by the driver,

depending on the driving conditions and brake demand.

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Steering:

The Prius uses an EPS, or Electric Power Steering system. Lighter and more

compact than a hydraulic steering system, EPS steering offers an excellent

driving feel at all speeds, all with less energy consumption. The steering

wheel can be manually adjusted in height and depth (telescopic) for

improved driver control.

Transmission:

As mentioned before, the Prius, along with every other Toyota hybrid vehicle,

uses an Electronically controlled Continuously Variable Transmission, or

ECVT.

Brakes:

Suspension:

High camber angle Optimal stablilizercon�guration

Front suspension(Independent MacPherson)

Rear suspension(Semi-rigid with torsion beam)

Bushing Angles

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SAFETYSAFETY

With all the innovation found in its design and performance, you couldn’t expect less from a safety perspective.

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SAFETY

The HUD projects a hologram on the front windshield of the

Prius, which can display the vehicle’s speed and the driving

hybrid system indicator. This is ideal to not lose sight of the

road.

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The Prius has an endless array of safety devices as standard equipment, which help prevent a collision during

everyday driving situations:

Prevents tire lockup independently on each of the four wheels when braking suddenly. Ideal to maintain steering

control on slippery conditions. The ABS system on the Prius includes BA (Brake Assist) which detects a sudden

application of the brake pedal and considers it an emergency braking situation, and when it deems necessary,

applies additional braking force to stop the vehicle in a shorter distance.

Toyota’s EBD system automatically adjusts brake force between the front and rear wheels, as well as the left and

right wheels, depending on the situation. This considerably reduces braking distance and maintains stability,

even during emergency braking and braking while turning sharply.

Detects wheelspin during acceleration and automatically reduces driving force to the

wheels to recover wheel grip. This assures better power transfer to the road (saving

fuel), decreases tire wear and improves safety. It also controls the brakes which

lessens the engine torque transmitted to the road, if it finds that the level of grip is less

than that available between the tires and the driving surface.

Similar to TRC, VSC also controls vehicle acceleration

and braking, but this time during turning, to avoid

oversteer or understeer. The system counteracts the

unwanted steering by applying the brakes individually

to each of the 4 wheels in the proper amount and at

the correct time.

This system works in conjunction with the ABS, TRC and VSC systems, and coordinates the system operations

between the conventional brakes (4-wheel disc brakes) and the HSD’s regenerative brakes.

Depending on the market, when the vehicle detects a sudden pressing of the brake pedal and the vehicle is

driving at speeds over 55 km/h, the brake lights (two rear side lamps plus the high mount stop lamp) will flash

rapidly. Studies have shown that flashing brake lights reduce driver’s reaction time when driving behind a

vehicle.

HUD – Heads Up Display :

Emergency Brake Signal:

ECB – Electronically Controlled Braking System:

VSCVehicle Stability Control:

TRC – Traction Control:

EBD – Electronic Brake-Force Distribution:

ACTIVE SAFETY

ABS – Anti-Lock Brakes:

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SAFETYThe vehicle’s chassis has been designed to provide excellent front, rear and side collision

performance, as well as absorbing impacts in pedestrian impacts. Reinforced structures at the front

(especially around the driver’s knees), the roof and door frames adequately disperse impact energy and

minimize cabin intrusion. For pedestrians, the front bumper is produced with impact-absorbing

materials and the hood has been designed with a structure which reduces injuries to pedestrian’s

upper bodies.

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PASSIVE SAFETY

The Prius earns high marks for its crash safety, thanks in part to its body structure and additional safety

equipment.

The Prius comes factory equipped with three front airbags (driver, front passenger, and driver’s knee),

two side airbags (front side driver and passenger), and two curtain airbags (which protect both seat row

passengers.

The airbags deploy according to the velocity, angle and object against which the vehicel impacts, which

offers an ideal level of security in every situation.

The front passenger airbag comes with an occupant sensor, (the airbag does not deploy if the seat is

unoccupied) and a manual switch to activate and deactivate the airbag.

The front seatbelts on the Prius come with ELR

(Emergency Locking Retractor) which locks the

seatbelts in place in the event of a sudden jolt,

pretensioners and force limiters. Pretensioners

retract the seatbelt when an accident occurs, and

force limiters reduce the amount of pressure applied

to an occupant’s torso in order to reduce injuries.

The rear seatbelts come equipped with ELR, and the

two side rear seats come with ALR (Automatic

Locking Retractor – which fixes a child’s seat

without the need for an adaptor.

Impact-Absorbing Body

Seatbelts:

Airbags:

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ENVIRONMENTENVIRONMENT

Because of this, the Prius is manufactured at the Tsutsumi plant in Toyota City, Japan. Tsutsumi is

considered an “Eco Factory” since much of its kaizen is focused on the environment. Different kaizen

initiatives from employees at the Tsutsumi plant have allowed for CO2 emissions a the plant to be 65%

less than what they were in the year 1990. This has been done by using solar panels, gas powered

generators, water purifiers used during the manufacturing process (the water which leaves the factory

is actually cleaner than the one which enters), photocatalytic paint (which absorbs the same amount of

CO2 as 2000 poplar trees), and conducting activities in the community, such as the planting of 50,000 by

5,000 people in May of 2008.

Being theflagship of hybrid vehicles, The Prius has substantially contributed to the conservation of the environment.

With the selling of the first million Priuses, Toyota estimates that it has contributed in the reduction of 4.5

tons of Carbon Dioxide (CO2), when compared to emissions from vehicels of the same class and driving

performance.

But Toyota’s goal is not only to reduce environmental impact when the vehicle is being used, but to make the

vehicle truly green in every stage.

In manufacturing the Prius, various interior components are made with Ecological Plastic - a first for Toyota

- which has excellent recycling properties. Toyota also uses TSOP (Toyota Super Olefin Polymer) and TPO

(Thermo Poly-Olefin), materials which are also greatly recyclable.

The AT-PZEZ in the US and the Euro 5 classification in Europe weren’t the only goals for the Prius, but the

also sought to reduce vehicle emissions from the time of production to the point of disposing the vehicle at

the end of its life cycle.

Ecological Plastics

Recyclable Materials

WORLD

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Assembly Plant

Road Around Plants

Visitor Center

Machinery Plant

Administrative Building

Initiatives at the Tsutsumi plant (Phtovoltaic Generation System)

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TECHNICAL SPECIFICATIONSTECHNICAL SPECIFICATIONS

GENERAL INFORMATIONKATASHIKI ZVW30L-AHXEBWBrand TOYOTAModel PriusVehicle Type Sedan (Liftback)Country of Origin JapanNumber of Passengers 5Seat Configuration 2:3

Length mm 4460

4460

Width mm 1745

1745

Height mm 1490 / 1510*1

1490

/ 15

10*1

Wheelbase mm 2700

2700

Front mm 1525Rear mm 1520Length mm 1905Width mm 1470Height mm 1225Front mm 905Rear mm 855

mm 140Approach Angle grados -Departure Angle grados -

Front kg 830 - 845/835*1Rear kg 540 - 575/555*1Total kg 1370 - 1420/1390*1Front kg 960/945*1Rear kg 845/860*1Total kg 1805Capacity m3 0.445Ground to Trunk Floor

mm 658

Trunk Height mm 645Trunk Length mm 880/1830*2Trunk Width mm 1555

Fuel Capacity L  45

Gross Vehicle Weight

Cargo Capacity

General

Tread

Interior

Overhang

Minimum Ground Clearance

Net Weight

*1: With Rough Road Package*2: With reclined rear seats

16 Valve DOHC with VVT-iBore and Stroke mm 80.5 x 88.33Displacement cm3 1798Compression Ratio 13.0 : 1Fuel System EFIFuel Octane Level 95 or higher

kW/rpm 73/5200Nm/rpm 142/4000

Motor Type 3JMMaximum Voltage v

v

650kW 60

Maximum Torque (3JM) Nm 207

Battery TypeNominal VoltageNumber of Modules

Amp. Hr. 6.528

Maximum Output kW 27

Top Speed km/h 180Maximum Output*3 kW 100

0 a 100 km/h seg. 10.480/120 km/h seg. -0 a 400 mts. seg. -Combinado L/100 km 3.9Carretera L/100 km 3.7Urbano L/100 km 3.9Combinado g/km 89Carretera g/km 86Urbano g/km 90Neum· tico m 5.2CarrocerÌa m 5.6

Maximum Acceleration

Valve Mechanism

Minimum Turning Radius

Fuel Consumption

CO2 Emissions

*3: Combined total output of the hybrid system, using the gasoline engine and the electric motor (with the batteries)

Battery Capacity (3HR)

Maximum Output (2ZR-FXE)Maximum Torque (2ZR-FXE)

Maximum Output (3JM)

ENGINE AND PERFORMANCE

Combustion Engine Type 2ZR-FXENumber and Configuration of Cylinders In Line 4 Cylinders, Atkinson Type

TOTAL PERFORMANCE

HYBRID BATTERY

ELECTRIC GENERATOR

GASOLINE ENGINE

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Nickel Metal Hydride (Ni/MH)201.6

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WEIGHTS AND DIMENSIONS

TECHNICAL SPECIFICATIONSTECHNICAL SPECIFICATIONS

Transmission Type P410 (CVT)Front 2.683Rear 2.683

Differential Gear Ratio Front 3.267

Front Ventilated 15î  DiscRear Solid 15î  DiscFront MacPherson TypeRear Torsion Beam

Stabilizer Bar Front/Rear Standard/Not Available

Steering Type Rack and PinionSteering Gear Ratio (General) 17.6Lock to Lock 3.7Power Steering Type EPSSteering Wheel Type Leather with audio and Touch Tracer controlsTelescopic and Height Adjustable Steering Column Manual

Tire Size 195/65 R15Aluminum 15 Inch Wheels StandardFront Laminated Windshield StandardSide Front Laminated Glass StandardSide Rear Laminated Glass StandardRear Laminated Glass StandardRear Defogger Standard with TimerColor Keyed Bumpers StandardFront Spoiler StandardRear Spoiler StandardMud Flaps -Sunroof and Moonroof (sliding and retractible) -Color Keyed Door Handles StandardFront Windshield Wiper StandardRear Windshield Wiper StandardFront Headlamps 4 Beam Halogen (Low), LED (High)Headlamp Leveling Manual (Low), Static (High)Headlamp Aiming -Headlamp Cleaner StandardFog Lamps StandardRear Fog Lamp StandardDaytime Running Lamps -High Mount Stop Light LED TypeSide Rear View Mirrors Electric with Heater

TransmissionGear Ratio

Brake Type

Suspension Type

CHASSIS

BRAKES AND SUSPENSION

STEERING

EXTERIOR

Power Door Locks StandardSmart Entry and Smart Start Standard (Front Doors and Rear Hatch)Power Windows Standard 4 AutoInstrument Panel LCDTrunk Opening -Interior Fuel Lid Opener MechanicalInterior Lighting StandardPersonal Lamps Personal and Vanity MirrorCargo Area Lighting StandardIlluminated Entry System OptionalInternal Rear View Mirror Day and Night AutoAssist Grips 2 Front / 2 RearSun Visor Mirror Driver & PassengerDoor Material Fabric (Low), Leather (High)Front Cup Holders Driver & PassengerDoor Compartments Front & Rear DoorsCenter Console StandardOverhead Console StandardAir Conditioning Auto AC with Electric CompressorRear Seat Retractible 60/40Tonneau Cover StandardSeat Material Cloth (Low)Leather Upholstery Standard (High)Front Seat Adjustment ManualAdjustable Lumbar Support Electric Driver Seat OnlyFront Seat Heaters OptionalRear Armrest Standard with 2 CupholdersAudio System AM/FM CD with MP3 & WMANumber of Speakers 8 SpeakersAuxiliary Input StandardCruise Control Standard

Seat Belts FR:3P X 2, RR:3P X 3Front Airbags Standard (Driver & Passenger)Manual Passenger Airbag Switch StandardSide Curtain Airbags StandardFront Side Airbags StandardDriver Knee Airbag StandardElectronic Brake Control StandardABS Brakes Standard with Brake AssistVSC StandardEngine Immobilizer StandardAntitheft Alarm -Backup Sonar -

INTERIOR

SAFETY

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