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Specializing in Boomers and Beyond TR Mann Consulting  First, I’ll tell you a little bit about our firm. And then I’ll ground our conversation in some interesting facts about the 50+ market. I’ve specialized in the mature market space for over 20 years now … crazy, I know. Our tiny firm specialize s in selling to baby boome rs and beyond. Our clients range from retirement communities to consumer goods companies. We have also served as consultants for other ad agencies … joining their teams to assist in pitches. And over that period of time, after interacting with literally millions of seniors, we learned a few things. The first is, not to believe the myth that the mature market doesn’t spend any of their money: Slide 2 - 19 Every 8 seconds an American consumer turns 50+ 44% of ALL consumer spending is by people 50+ The 50+ market spends nearly $30 billion each year on their grandchildren

Sales and Marketing Techniques for Senior Housing

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