Embed Size (px)
Citation preview
Salary Survey2018 AGENCY
CLIENT SERVICES CREATIVE DIGITAL FREELANCE MARKETING PR
We conducted this online survey across our core regions between 29th November 2017 and 22nd January 2018. The report is based on the findings from those respondents who completed the survey, Blue Skies recruitment data from 2017 and sector specific market insight from clients and our experienced Managing Consultants.
Contents3 Introduction
4 Respondent profile
8 Market profile
16 Salaries
22 Testimonials
W E LC O M E TO T H E B LU E S K I E S
2018 Salary Survey2017 proved, as anticipated, to be another interesting year for recruitment. Demand for talent has remained strong across each of the markets we operate across; marketing, digital, PR, client services and creative. In a talent scarce market, candidate experience has become increasingly important. With businesses working harder than ever to retain key talent and counter-offers now commonplace, it’s essential to deliver an engaging and memorable recruitment experience for candidates and we’ll be working closely with our clients across 2018 to help them achieve this. Whilst salaries have and will always play a key role in enticing the best candidates, it’s the businesses presenting the very best overall opportunity and experience that will win the war for talent.
Key trends we expect to see across 2018 include the increased need for temporary or freelance workers. With the skills-shortage not expected to ease anytime soon, freelancers present an attractive solution to managing key projects or workloads. With GDPR on the horizon, businesses are having to radically reappraise their attitude and behaviour towards data management and it will remain a key focus for many of our clients across the first half of 2018 but is anticipated to ease as businesses quickly develop a deeper
understanding of the implications and learn how to practically address it. Finally, we look forward to supporting our clients as they look to embrace technological advancements, everything from AI and data to AR and image recognition. The digital landscape as we know it is constantly evolving, as are the skills and experience required by our clients, and we’ll be working hard to ensure we can fulfil not only our clients’ current staffing requirements, but also those of the future. Holly WilkinsonManaging Director
Introduction
P 2 2 0 1 8 AG E N C Y S A L A RY S U R V E Y 2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 3
P4 2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 5
Known as being the social network of choice for professionals, it is unsurprising that such
a large number of respondents engage with LinkedIn the most when looking for
employment.
Male
38%Female
62%
Are you male or female?
25-3437%
What is your age?
35-4431%
45-5420%
18-248%
55-644%
What area do you live in?
Central72%
South East10%
South West7%
East7%
Other4%
91%
P6 P 6 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
2017 was another phenomenally busy year within the client services space. The market, so far, has remained candidate driven yet salaries have remained comparable to those of last year. As before, the importance of softer benefits continues to be extremely prevalent and is a huge contributing factor for candidates considering their career options.
Strong client services candidates are highly sought after and are often securing multiple interviews and in many cases will receive more than one job offer. As a result of this agencies have had to expedite interview processes and are offering competitive salaries along with a generous benefits package. Opportunity for career progression and continued professional development has repeatedly been found to be one of the most important factors for candidates when comparing their options, as has the importance of the working environment and culture an agency offers. Clients who have offered candidates the chance to explore the office and meet potential future colleagues and senior team members as part of the interview process have often stood out and set themselves apart from their competitors.
We have seen a rise in the demand for candidates with a digital specialism, whether that be digital account managers, social media gurus or more technical SEO and PPC backgrounds.
This trend looks set to continue over coming months and years.
All in all it’s looking likely to be another busy year in client services recruitment!
Heidi Moreby (Client Services)Managing Consultant
Consultant Insight
2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 7
No
5%Yes
95%
Are you currently employed?
1-2 years32%
How long have you been in your current role?
3-5 years17%
Less than 1 year16%
Less than 6 months13%
5-7 years5%
Which method do you feel is most effective when looking for a new job?
Direct employer10%
Job board16%
Social/professional network
13%Social media
5%
Over 10 years11%
7-10 years7%
Recruiter50%
P 9P8P8
Market Profile
P 8 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
Despite some respondents saying that their worklife has been affected with the on-going Brexit negotiations (predominantly down to the poor £ to € rate) most say that there has
been no impact on their worklife.
Agency
40%In-house
60%
Do you work within an agency or in-house team?
Full-time84%
What are your working hours?
Part-time9%
Freelance6%
Contract1%
How many hours do you work per week?
30-37.537%
37.5 to 5033%
Over 50 25%
Under 29 5%
79%
P11P 1 0
2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 1 1
Most respondents felt there was no issue with a gender pay gap in their current workplaces. However, many commented that due to a lack
of salary transparency they couldn’t be certain.
83%
What is the closest reason/s as to why you left your last job?
New challenge
34%
Higher salary24%
Career progression
22%Work/life balance
19%
Reduced stress16%
Better commute
15%
Redundancy13%
More responsibility
10%
Improved benefits
7%
Relocation6% Contract
expired5%
P12P12P 1 2 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
The Freelance Creative market started out slightly unpredictable in 2017. With the hangover of Brexit and the uncertainty that it produced, we felt that many clients would look at taking freelancers on until realising the impact that it would have on their work. However, the first half of the year actually saw an uplift in permanent creative roles, especially on a middleweight level. Whilst our clients were still using freelancers, it took a good few months into the new year before they were using them in the same volume as the previous year and by April, all of our freelancers were in demand with clients getting back to business as usual.
The skill sets that were most demand for freelancers in 2017 were conceptually led creatives that could do a hybrid of art direction and design, followed closely by digital and UX designers and creative artworkers. It was a lean year for copywriters, whilst they were still being called upon, the length of assignments were shorter being mainly 3-5 days long rather than for a few weeks at a time. Whilst we can’t be certain of the reason for this, at least one client has said that they had been asking more of their account managers to write longer copy and using freelance support to come up with top line concepts, tag lines and digital banners.
2018 has started out slowly for freelancers. Clients are in the stages of being on the cusp of taking on big projects and campaigns from their clients, so we predict that freelancers by March will be kept very busy. The best ones may be often locked into long term freelance assignments so that clients can guarantee getting the top talent and having continuity for bigger projects. Thus our advice to clients is to look ahead at upcoming projects and book ahead with freelancers to ensure that they get the best out there in the market and to cover holiday periods well in advance as it seems that 2018 is set to be a busy year for freelance creatives overall.
Laura Mercer (Creative)Associate Director / Creative Consultant
Consultant Insight
2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 1 3
What do you value most in your role?
How secure do you feel in your role?
Very secure24%
Neutral24%
Somewhat insecure
8% Somewhat secure38%
Work environment
45%
Salary34%
Company work for32%
Role challenges29%
Appreciation28%
Career progression
24%
Management24%
Very insecure
38%
P 1 4
2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 1 5
Other benefits included free or refunded parking, holiday purchase schemes, ski trips and that completely on trend (and debatable
benefit) an office dog!
5%
How many days holiday do you receive?
What additional benefits do you currently receive?
20 to 2552%
25 to 3041%
Over 305%
Under 202%
73%
Pension
53%
Laptop
47%
Mobile phone
46% 34%
Bonus/commission
30%
Healthcare
27%
Childcare Insurance
15% 13%
Subsidised/ free meals
11%
Car/ car allowance
Leisure facilities
10%
Travel allowance
8% 3%
Sabbatical
Flexible working
P 1 7
Even more freelancers are saying no to changing rates if asked by clients* showing that self-confidence in their own ability and
quality of work is currently strong in the creative industry.
Salaries
P 1 6 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
*comparison figures: 55% 2017 / 14% 2016
63%
Yes
37%No
63%
Have you received a bonus within the last 12 months?
When was your last pay review?
Less than 6 months25%
6 - 12 months23%
Over 12 months17%
No review undertaken
35%
No
49%Yes
51%
Do you feel that you are underpaid?
Job Title Average Salaries
Maximum Salaries
AverageDay Rate
Account Handling
Client Services Director
Group Account Director
Senior Account Director
Account Director
Senior Account Manager
Account Manager
Senior Account Executive
Account Executive
Junior Account Executive
Business Development Director
Business Development Manager
Business Development Executive
Digital
Digital Client Services Director
Digital Group Account Director
Digital Senior Account Director
Digital Account Director
Digital Senior Account Manager
Digital Account Manager
Digital Senior Account Executive
Digital Account Executive
Digital Junior Account Executive
350
300
280
200 - 250
180
150 - 180
120 - 130
80 - 90
n/a
250 - 300
180 - 250
n/a
500+
400+
300+
200 - 250
160 -180
140 - 150
120 - 140
100
n/a
65,000
62,000
54,000
43,000
33,000
29,000
24,000
20,000
18,000
45,000
32,000
24,000
70,000
65,000
55,000
45,000
35,000
30,000
24,000
21,000
18,000
80,000
75,000
65,000
57,000
40,000
34,000
27,000
24,000
20,000
65,000
50,000
30,000
100,000
85,000
70,000
58,000
42,000
35,000
26,000
23,000
20,000
*Exclusive of Blue Skies Fees
Account Handling Salaries
2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 1 9P19
PR
PR Director / Associate Director
Head of PR Division
PR Senior Account Director
PR Account Director
PR Senior Account Manager
PR Account Manager
PR Senior Account Executive
PR Account Executive
PR Junior Account Executive
Social Media Manager
Social Media Executive
Event Manager
500+
400+
300+
200 - 250
160 - 180
150 - 150
120 - 140
100
n/a
250 - 300
n/a
n/a
60,000
55,000
45,000
38,000
30,000
26,000
22,000
19,000
18,000
26,000
20,000
28,000
85,000
68,000
55,000
43,000
36,000
30,000
25,000
22,000
19,000
34,000
25,000
30,000
*Exclusive of Blue Skies Fees
P 1 8 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
Job Title Average Salaries
Maximum Salaries
AverageDay Rate
PR Salaries
Creative Salaries
Creative
Executive Creative Director
Creative Director
Senior Art Director
Midweight Art Director
Junior Art Director
Senior Copywriter
Midweight Copywriter
Junior Copywriter
Creative Team
Creative Team Senior
Creative Team Midweight
Creative Team Junior
Design
Design Director
Senior Designer
Midweight Designer
Junior Designer
Creative Services
Creative Services Director
Creative Services Manager
Production Manager
Project Manager
Traffic Manager
Proofreader
500+
350 - 500
250 - 300
200 - 250
180
250 - 300
200 - 250
150 - 180
350+
250 - 300
150 - 200
300 - 400
250 - 300
180 - 200
120 - 150
300+
300
200+
200+
200+
150 - 200+
80,000
48,000
40,000
26,000
18,000
40,000
28,000
18,000
50,000
28,000
20,000
45,000
34,000
27,000
19,000
45,000
35,000
29,000
30,000
30,000
20,000
140,000
80,000
55,000
28,000
25,000
48,000
33,000
26,000
65,000
35,000
25,000
60,000
48,000
32,000
23,000
55,000
45,000
45,000
45,000
35,000
25,000
*Exclusive of Blue Skies Fees
Job TitleAverage Salaries
Maximum Salaries
AverageDay RateJob Title Average
SalariesMaximum Salaries
AverageDay Rate
P 2 0 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
Digital & Development
Senior Digital Designer
Midweight Digital Designer
Junior Digital Designer
Senior Web Developer
Midweight Web Developer
Junior Developer
Digital Project Manager
UX Designer
UI Designer
Studio
Studio Manager
Senior Creative Artworker
Midweight Creative Artworker
Junior Creative Artworker
Retoucher / Illustrator
300 - 350
250 - 300
180 - 250
300 - 400
250 - 300
180 - 200
200 - 250
300+
250+
250 -300
200 - 250
180 - 200
160 - 180
250 - 325
37,000
29,000
20,000
42,000
33,000
23,000
33,000
42,000
40,000
38,000
27,000
26,000
18,000
30,000
45,000
36,000
25,000
50,000
40,000
25,000
45,000
52,000
52,000
48,000
35,000
30,000
23,000
40,000
*Exclusive of Blue Skies Fees
Job Title Average Salaries
Maximum Salaries
AverageDay Rate
Knowing exactly who would be a good fit for us, using blueskies saves me time. It isn’t just about the skills and experience an individual might have, for me it is more about the personality. They know what I am looking for, the process is always smooth and efficient and the agency has benefitted from a number of key appointments, which have helped us grow and improve our services.
Sue Bailey | Managing DirectorGough Bailey Wright
One of our agencies of choice when we are looking to recruit, blueskies are extremely personable and friendly; they understand the Bright culture and what we look for in candidates, therefore we always get excellent new recruits who are exactly whay we need.
Bright Consultancy
We have worked with blueskies to assist with our recruitment for a number of years now, across Creative, PR and Account Handling, for both freelance and permanent vacancies. They understand our business, the challenges we face and the kind of candidates that we need to grow. They work hard to find us the very best talent on the market when we are (and even when we aren’t) recruiting. Our two most recent recruits via blueskies have been exceptional additions to our team and I can’t recommend them and their service highly enough.
John Wilford | DirectorRave Communications
P 2 2 2 0 1 8 AG E N C Y S A L A RY S U R V E Y
Testimonials........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
NOTES
2 0 1 8 AG E N C Y S A L A RY S U R V E Y P 2 3
The Ministry2 Birmingham RoadStratford-Upon-AvonWarwickshireCV37 OBH
t: 01789 293 893
blueskiescareers.co.uk
