Salary acoount project in Hdfc in 2010

8/8/2019 Salary acoount project in Hdfc in 2010

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Introduction:

Salary account is offered to employees of the company. In conventional method

salary is being paid to employee in cash, later on instead of cash Demand Draft

and cheques have been replaced. Sale of Salary account is happen through

specialized team or through top level management meetings. Here Banks need to

convenience HR of the company or key decision maker of the company. Thos

process is little slow because decision maker evaluate the all possible options and

select the best one.

Banks through salary account are able to move there other financial product

to there customer and also it helps banks to generate further deposits. To meet the

need of corporate HDFC bank has solution as per the different segment and it has

3 kind of different salary account which Are as follows

1: Classic salary account

2: Regular account3: Premium account

In salary account companies as well as employees are not expecting much unlike

other financial products, so I believe HDFC bank can get salary account from

companies by conveying additional services and freebies or USP which they are

offering in present salary account like burglary insurance, fire insurance, personal

insurance.

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Abstract:

This research is based on corporate view on salary account and its phenomenon as

well as comparative study of these.Corporate Salary Account is the products offered by the HDFC bank to serve the

need of big corporate. Corporate are considered to be very conservative when it

comes to corporate salary account and so do employees because companies want

to protect the interest of employees. But to serve them HDFC bank has 3 Products

to offer are as follows:

1: Classic salary account

2: Regular account

3: Premium account

These products are offered by bank to companies as per the average salary of the

respective company. HDFC is one of the leading banks providing corporate salary

account to the employees.

Objectives of the Study

To identify corporate needs with respect to salary account

To find scope of corporate salary business.

To open new savings accounts by convincing customers and to promote the

benefits of those which are provided by the bank

To find the different way of convincing customers.

To study brand image of the bank.

To increase the business of the bank.

Understanding competitors banks standing and strategy in terms to salary

account.

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Scope of Study

This study will help me to understand banking industry in depth and also I will be

analyzing salary account in comparative analysis. Banks have there salary productas per the need of organization. By this way banking relation with corporate can be

viewed.

METHODOLOGY:

RESEARCH DESIGN:

Research Type: Descriptive Research.

Time Period: 60 days.

Geographical location: Bangalore

Sources of Data Collection:

Information is collected in 2 types:

1. PRIMARY DATA:

Personal interview- Direct interviews with front end people in the

organization.

2. SECONDARY DATA:

Internal Data: The Company data base

External Data: Internet, News paper

TOOLS OF ANALYSIS

1. PEST analysis- To understand the industry profile.

2. SWOT analysis- To understand the company profile and their position in

selected market areas.

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3 PORTERS five force analysis- To understand the industry with respect to

various concerns

4 Percentage analyses

LIMITATIONS INVOLVED IN THE STUDY

Every work has its own limitation. Limitations are extent to which the

process should not exceed. Limitations of this project are:-

As a time frame of 60 days was provided by the organization to

perform the study, time was a major limitation.

Getting appointment from the concern person was very difficult.

Entry to certain functional zones was restricted by the authorities,

hence that also proved to be a limitation.

Lack of prior knowledge of the Banking industry proved to be a

drawback in in-depth understanding of the functioning of a few

departments.

People mind set about the survey was an obstacle in acquiring

complete

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INDIAN ECONOMIC SCENARIO

Its almost a decade since we entered into the 2000s. Economic growth in these

years wasnt so impressive for the western economies. But Indian economy was

able to grow despite of worldwide slow down. This was because of strong

fundamentals in economy as well as proper regulation of respective regulatory

authority and strong consumer base with positive sentiments.

As per the advance estimates of GDP for 2009-10 released by the Central

Statistical Organization (CSO), the economy is expected to grow at 7.2 per cent in

2009-10, with the industrial and the service sectors growing at 8.2 and 8.7 per cent

respectively. Indias gross domestic product (GDP) grew by 6 per cent during

October to December 2009, over the corresponding quarter of the previous year, as

per data released by the CSO.

The economic activities which registered significant growth in the third quarter of

2009-10 over the corresponding period in 2008-09 are mining and quarrying at 9.6

per cent, manufacturing at 14.3 per cent, construction at 8.7 per cent, trade, hotels,

transport and communication at 10 per cent and financing, insurance, real estate

and business services at 7.8 per cent.

According to the latest estimates available on the Index of Industrial Production

(IIP), the index of mining, manufacturing and electricity, registered growth rates of

9.6 per cent, 14.3 per cent and 4 per cent, respectively in Q3 of 2009-10, as

compared to the growth rates of 2 per cent, 0.5 per cent and 2.9 per cent in these

industries in same period in 2008-09. The key indicators of construction sector,

namely, cement and finished steel registered growth rates of 8.5 per cent and 7.7

per cent, respectively in Q3 of 2009-10.

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Foreign institutional investors (FIIs) were net investors of US$ 4.37 billion in

equity and US$ 2.09 billion in debt instruments in the month of March 2010,

according to the data released by Securities and Exchange Board of India (SEBI).

The number of registered FIIs was 1713 as on March 31, 2010 and the total FIIinflow in equity during January to March 2010 was US$ 4.54 billion while it was

US$ 4.71 billion in debt.

As on March 26, 2010, India's foreign exchange reserves totaled US$ 277.04

billion, an increase of US$ 24.71 billion over the same period last year, according

to the Reserve Bank of India's Weekly Statistical Supplement.

Moreover, India received FDI worth US$ 20.92 billion during April-December

2009, taking the cumulative amount of FDI inflows from August 1991 to

December 2009 to US$ 127.46 billion, according to the Department of Industrial

Policy and Promotion.

Six core infrastructure industries grew at 4.5 per cent in February 2010 against 1.9

per cent during the corresponding month last year, primarily due to increased

output in electricity. The six infrastructure sectorscrude, petroleum refinery

products, coal, electricity, cement and finished steelthat constitute 26.68 per

cent in IIP, recorded a growth of 5.3 per cent in the period April-February 2009-

10, as against 2.9 per cent in the same period last year.

Moreover, according to latest data from RBI, loan disbursement by scheduled

commercial banks, including regional rural banks, recorded 16.04 per cent growth

at the end of March 12, 2010, on a year-on-year basis. This is above RBI's

projection of 16 per cent credit growth in this financial year.

Of the more than 200 companies from over 50 countries that form part of the

World Economic Forum's Global Growth Companies (GGC) Community, India

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today has the second largest representation, with a total of 18 GGCs. Indian GGCs

come from every sector, with a strong representation in information technology

and electronics, retail, consumer goods and banking.

India ranks 49 among 133 countries in 2009-10 in the global competitiveness

index (GCI) prepared by the World Economic Forum (WEF), an improvement of

one position from last year. India's position is a result of mixed performance across

12 categories covered by the GCI.

Exports from India were worth US$ 16.09 billion in February 2010, 34.8 per cent

higher than the level in February 2009, according to the Ministry of Commerceand Industry. India's imports during February 2010 were valued at US$ 25.05

billion representing a growth of 66.4 per cent over February 2009.

India's logistics sector is witnessing increased activitythe country's major ports

handled 411.95 MT of cargo during April-December 2009, an increase of 5.14 per

cent over previous year traffic, according to data released by the Ministry of

Shipping.

Foreign tourist arrivals in India during the month of February 2010 were 601,000,

an increase of 9.9 per cent over February 2009. Foreign exchange earnings during

February 2010 were US$ 1.43 billion, an increase of 55.4 per cent over February

2009, according to data released by the Ministry of Tourism.

The total telephone subscriber base in the country crossed the 600-million mark to

touch 600.69 million in February 2010, taking the overall tele-density to 51.05,

according to the figures released by the Telecom Regulatory Authority of India

(TRAI). Also the wireless subscriber base increased to 563.73 million.

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According to the latest statistics from the Association of Mutual Funds in India

(AMFI), the assets under management (AUM) of mutual funds were worth US$

174.96 billion in February 2010, an increase of 36 per cent over February 2009.

According to NASSCOM's India IT-BPO sector performance estimates for FY 09-10, export revenues for the Indian IT-BPO industry are expected to record a

growth of 5.5 per cent to reach US$ 49.7 billion in FY09-10.

According to data released by Society of Indian Automobile Manufacturers, the

cumulative production data for April-February 2010 shows production growth of

24.34 per cent over same period last year. Passenger vehicles production crossed 2

million and two wheelers production touched almost 9.5 million.

According to the Gem and Jewellery Export Promotion Council, the exports of

gems and jewellery from India including rough diamonds, rose by 10.48 per cent

during April-February 2010 to touch US$ 28.84 billion.

The recovery of the Indian economy, as was broadly expected, worked well for the

advance tax figures for the third installment that was payable by December 15,

2009. The all India direct tax collection between April and December 2009, which

includes corporate and personal taxes, increased 8.1 per cent to US$ 48.39 billion,

according to figures that are currently with the income-tax (I-T) department.

The Indian drug retail market grew by a 29.24 per cent in value terms in October

2009 over the year ago period, more than double the average monthly revenue

growth rate of 13-14 per cent in the recent past, as per market research firm ORG

IMS.

India has joined an elite group of six countries which have successfully decoded

the human genome indigenously. The discovery, which was announced by the

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Council of Scientific and Industrial Research (CSIR), will bring pharmaceutical

companies a step closer to designing drugs accounting for the specific

characteristics of the Indian physiology.

Merger and acquisition (M&A) activity involving Indian small and medium

enterprises (SMEs) are on the rise. During the first two months of 2010 M&A

transactions worth US$ 155 million have been concluded in the SME sector, up by

66 per cent over the US$ 93 million in transactions in the corresponding period of

2009, according to Venture Intelligence, a Chennai-based research firm focusing

on M&A and PE transactions.

Agriculture

Agriculture is one of the strongholds of the Indian economy and accounted for

15.7 per cent of the country's gross domestic product (GDP) in 2008-09.

In Budget 2010-11 following announcements for the agriculture sector has been

made by finance ministry.

US$ 88.02 million is provided to increase the Green Revolution to the

eastern region of the country comprising Bihar, Chattisgarh, Jharkhand,

Eastern up, West Bengal and Orissa.

US$ 66.02 million has been provided to organize 60,000 pulses and oil-seed

villages in rain-fed areas in 2010-11 and provide an integrated intervention

for water harvesting, watershed management and soil health to improve

productivity of the dry land farming areas.

Banks have been consistently meeting the targets set for agricultural credit

flow in the past few years. For the year 2010-11, the target has been set at

US$ 82.53 billion.

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In addition to the 10 mega food park projects already being set up, the

government has decided to set up five more.

External commercial borrowings are available for cold storage for

preservation or storage of agricultural and allied products.

Growth potential

Ernst and Young have forecast the passenger car market in India to grow by

12% annually over the next five years from the present figure of 1.89

million units to reach 3.75 million units by 2014.

Small and medium enterprises (SMEs) are expected to contribute 22 per

cent to India's Gross Domestic Product (GDP) by 2012, up from about 17

per cent at present, according to a survey by the Associated Chambers of

Commerce and Industry of India (ASSOCHAM).

The healthcare industry in the country, which comprises hospital and allied

sectors, is projected to grow 23 per cent per annum to touch US$ 77-billion

mark by 2012 from the current estimated size of US$ 35 billion, according

to a Yes Bank and ASSOCHAM report.

India's domestic business processing outsourcing (BPO) market, which has

close to 500 players, will grow at a compound annual growth rate (CAGR)

of 33.3 per cent, to reach revenues of US$ 6.82 billion by 2013, up from

US$ 1.62 billion in 2008, according to a report by information technology

research firm IDC India.

According to a report published by domestic broking major EdelweissCapital in March 2010, India's GDP is set to quadruple over the next ten

years and the country is likely to be a US$ 4 trillion economy by 2020.

India will overtake China to become the world's fastest growing economy

by 2018, according to the Economist Intelligence Unit (EIU), the research

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arm of London-based Economist magazine. Majority of India

Incorporations top CEOs feel that the Indian economy is likely to grow at 8-

8.5 per cent in the next fiscal, according to a survey conducted by industry

body CII in March this year. As per the survey which took responses from100 CEOs and industrialists, 60 per cent of the respondents said they expect

GDP to grow 8-8.5 per cent for the year ending March'11, while another 20

per cent expect growth to range between 7.5-8 per cent.

The growth in the Indian Banking Industry has been more qualitative than

quantitative and it is expected to remain the same in the coming years. Based on

the projections made in the "India Vision 2020" prepared by the PlanningCommission and the Draft 10th Plan, the report forecasts that the pace of

expansion in the balance-sheets of banks is likely to decelerate. The total assets of

all scheduled commercial banks by end-March 2010 is estimated at Rs 40,90,000

crores. That will comprise about 65 per cent of GDP at current market prices as

compared to 67 per cent in 2002-03. Bank assets are expected to grow at an annual

composite rate of 13.4 per cent during the rest of the decade as against the growth

rate of 16.7 per cent that existed between 1994-95 and 2002-03. It is expected that,

There will be large additions to the capital base and reserves on the liability side.

The Indian Banking Industry can be categorized into non-scheduled banks and

scheduled banks. Scheduled banks constitute of commercial banks and co-

operative banks. There are about 67,000 branches of Scheduled banks spread

across India. As far as the present scenario is concerned the Banking Industry in

India is going through a transitional phase.

The Public Sector Banks (PSBs), which are the base of the Banking sector in India

account for more than 78 per cent of the total banking industry assets.

Unfortunately they are burdened with excessive Non Performing assets (NPAs),

massive manpower and lack of modern technology. On the other hand the Private

Sector Banks are making tremendous progress. They are leaders in Internet

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banking, mobile banking, phone banking, ATMs. As far as foreign banks are

concerned they are likely to succeed in the Indian Banking Industry.

Future challenges of Banks in India

The Indian banks are hopeful of becoming a global brand as they are the major

source of financial sector revenue and profit growth. The financial services

penetration in India continues to be healthy, thus the banking industry is also not

far behind. As a result of this, the profit for the Indian banking industry will surely

surge ahead. The profit pool of the Indian banking industry is probable to augment

from US$ 4.8 billion in 2005 to US$ 20 billion in 2010 and further to US$ 40

billion by 2015. This growth and expansion pace would be driven by the chunk of

middle class population. The increase in the number of private banks, the domestic

credit market of India is estimated to grow from US$ 0.4 trillion in 2004 to US$

23 trillion by 2050 third largest banking hub of the globe by 2040.

PEST ANALYSIS:

PEST Analysis stands for Political, Economic, Social and Technological Analysis

and describes a frame work of micro environmental factors used in environmental

scanning. It is a part of the external analysis when doing market research and gives a

certain overview of the different macro environmental factors that the company has

to take into consideration. PEST analysis is a useful strategic tool for understanding

market growth or decline, business position, potential and direction for operations.The use of PEST analysis can be seen effective for business and strategic planning,

marketing planning, business and product development and research reports. PEST

also ensures that companys performance is aligned positively with the powerful

forces of change that are affecting business environment. PEST is useful when a

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company decides to enter its business operations into new markets and new

countries. The use of PEST, in this case, helps to break free of unconscious

assumptions, and help to effectively adapt to the realities of the new environment.

Political Environment

Following are the factors which are affecting the political environment of the

company.

Indian government auto policies aimed at promoting an integrated phased

and conducive growth in the Indian Banking industry.

Allowing further private Banks to open up branches.

Assists in development of banking industry for holistic growth of economy.

Allowing banks to go beyond national boundary for setting branches.

.

Economic Environment

Following are the factors which are affecting the Economic environment of the

company.

Indian economy has grown at a rate of 8% per annum.

The Banking sector has growing at a rate of 13.4% per annum.

Small and medium enterprises (SMEs) are expected to contribute 22

per cent to India's Gross Domestic Product by 2012.

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Sociological Environment

Following are the factors which are affecting the Sociological environment of the

company.

Growth in urbanization, fourth largest economy by public private

partnership index

Upward migration of household income level

Increase in public private partnership, let to the increase in market share of

commercial vehicles

Indian customers are highly discerning, educated and well informed. They

are price sensitive and put a lot of emphasis on value for money

Technological Environment

Following are the factors which are affecting the Technological environment of the

company.

With the entry of global banks into the Indian market, advance technology

has developed while servicing customer.

Net banking, mobile banking, phone banking improving the quality of

service in banking.

Technology making transaction easier by way of RTGS, electronic fund

transfer.

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INDUSTRY PROFILE

A banking company in India has been defined in the Banking companies Act, 1949

as one which transacts the business of banking which means the accepting, for the

purpose of lending or investment, of deposits of money from the public, repayable

on demand or otherwise and withdrawals by cheque, draft, order or otherwise

Banking is an important element of economys Indian banking system overt past

few decades, it has played very effective role in mobilization of savings of the

economy, spreading in banking habit to the furthest corner of the country and large

entrepreneurial base. Indian banks have multiplied their activities in volume,

variety and geographical base to meet the growing needs of the society. The old

methods and techniques replaced by new techniques of viability need based

formation of finance schemes and marketing. Instead of working for profits, they

are required to participate in nation building activities and help in bringing socio

economic change.

Banks are new centre of trade, commerce and business in a country. Banking plays

a very important role in the economic development of all nation of the world.

Industrial revolution that took place in the economic development of all nations of

the world. Industrial revolution that took place in European countries in 18th and

19th centuries would not have taken place without the evolution of good banking

system. Banking is life blood of modern commerce.

It is very important to study the Banking sector. The banking system in India

constitutes the core of the financial sector. It plays a significant role in the process

of economic growth of the country. Its efficiency and development thus are vital

for the countrys economic progress. Commercial banks are the hub of the Indian

financial system. Indian commercial banks are organized as the joint stock banks,

both in the public sector and private sector.

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BANKING IN INDIA

The origin of modern banking in India dates back to 1770 when the first joint-stock bank, named Hindustan Bank, was started by the English Agency House of

Alexander & Co. Calcutta. The bank was, however wound up in 1832.

The real growth of modern commercial banking began in the country when the

government was awakened to the need for banks in 1806 with establishment of the

first Presidency bank, called the Bank of Bengal, in Calcutta in that year. Then

followed the establishment of two other Presidency Banks, namely the Bank of

Bombay in 1840 and the Bank of Madras in 1843. to each of these banks, thegovernment had subscribed Rs. 3 lakhs to their share capital.

These three Presidency Banks continued till 1920. In 1921 they were amalgamated

into the Imperial Bank of India. In 1935, the British Government in India had

started a central bank called the Reserve Bank of India as a private sector bank.

After independence, eventually by passing reserve Bank of India Act, 1949, the

Reserve Bank of India was taken over by the government of India as a state owned

central bank.

After independence, the Government of India launched economic planning in the

country since 1951. On July 1, 1955 the Government of India nationalized the

Imperial Bank of India and converted it into the State Bank of India. The

establishment of the State Bank of India was a pioneering attempt in introducing

public sector banking in the country. Later on in 1959-60 seven subsidiary State

banks were also nationalized to form the SBI group. The SBI group has the

laudable objective of bringing rural orientation in Indian banking, which it

achieved with remarkable success.

Eventually, on July 19, 1969 fourteen major Indian scheduled banks (with deposits

of over Rs.50 crores) were nationalized by the government with a view to serve

better the needs of development of the economy in conformity with national

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priorities and objectives. As a result, 85 percent of the baking business in terms of

deposits was brought under public control. On April 15, 1980, six more Indian

scheduled banks (with deposits of over Rs.200 crores) were nationalized. As such,

over 90 percent of the banking activity in the country is brought into the publicsector. In short, nationalization of banks implied a bold and major economic step

in the process of banking reforms in the country. It has resulted in the evolution of

public sector banking.

Public sector banks

Banking is one of the most important elements of economy. Indian banking system

over past few decades has played a very effective role in mobilization of savings

of the economy spreading in banking habit to the furthest corner of the country and

enlarged entrepreneurial base. Indian banks have multiplied their activities in

volume variety and geographical coverage to meet the growing needs of society,

the old methods and techniques of viability growth based formation of finance

schemes of marketing. Instead of working for profits, they are required to

participate in the nation building activities and help in bringing socio-economic

change. Banking transactions carried on by any individual or firm engaged in

providing financial services to consumers, businesses or government enterprises.

In the broad sense, a bank is a financial intermediary that performs one or more of

the following functions: safeguards and transfer of funds, guarantees credit

worthiness and exchange money. Such institutions as commercial banks, central

banks, organizational banks, trust companies, finance companies, life insurers and

investment bankers provide these services. A normal end mean common definition

of a bank is a financial intermediary that accepts, transfer and most important

creates deposits. This includes such deposits institutes as central banks,

commercial banks, savings and loan associates and mutual savings bank.

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Banks are most frequently organized in corporate form and owned by either

private individual, government interests. Although non corporate bank that single

proprietorship and partnership are find in other countries since 1863 all federally

chartered bank in the US must be corporations. Only a few states permit formationof non corporate bank. All countries subject their banks, however owned to

government regulations and supervision, normally implemented by central banks

authorities. Bank in India should develop appropriate strategy and ensure proper

marketing strategy and mistaking into account the economic, cultural, legal and

political environment. As toady in the changes word the needs are changed as

regards to bank as foreign players.

Marketing concept should be followed where we talk about 4 Ps marketing tools inregards to banks; we should include to more 2 Ps more, People and Procedures as

well. An introduction of ATM 24 hours online banking transactions etc their goal

should not be of profit it should be growth and development with profit

The service sector of the economy is going through a period of almost

revolutionary proportions in which established ways of doing business continue to

be shunted aside. It has been said that the only person in the world who appreciates

changes is wet baby. The service sector can be best characterized by its diversity.

Service organization range in size from huge International Corporation in such

fields as airlines, banking, insurance, telecommunications, and hotel chain and

freight transportation to a vast array of locally owned and operated small business

and numerous business to business services. As currently defined by the

government statistics, services account for the two third to three quarters of the

gross national product. Not only in US but also in many other highly develop

industrial nations.

In the banking and financial services business: this area comprises many different

types of businesses, commercial and retail, with a common denomination, of being

in business to help customer to make or manage money. A high level of trust is

implicit and is even more critical in the wake of the savings and loan scandals of

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the 1980s. The retail banking industry has found its historic image of aloofness, a

management

The public sector banks largely dominate the Indian banking industry. These banks

till early 90s were involved in the traditional banking business of deposits andcredit lending. They performed a supporting role in the overall growth of

economy. While most of these banks used to focus on growth of balance-sheet

profitability was not a significant competition. In most of the banks government

has holding of 100% whereas in the few banks the state has fallen because of

public issue in the post liberalization period. Some of other leading banks in the

segment also proposed to come out with an equity issue to raise further capital.

The public sector banks have a strong distribution network all over the country.

But the strength of earlier periods has now coming out with VRS to bring down

number of employees and improve their efficiency ratio. Almost 80% of the

business is still controlled by the Public Sector Banks (PSBs). PSB are still

dominating the commercial banking system. Shares of the leading PSBs are

already listed on the stock exchanges.

Private sector Banks

The banking regulation act was amended in 1993 permitting the entry of new

private sector banks. The act also specified certain criteria for establishing new

private sector banks. The criteria are as follows-

1. the banks should have a minimum net worth of Rs. 1 billion

2. The promoters holding should be minimum 25% of paid up capital.

The last decade witnessed the maturity of Indias financial markets. Since 1991,

every governments of India took major steps in reforming the financial sector of

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the country. The important achievements in the following fields are achieved in

following heads:

Financial MarketsIn the last decade, private sector banks / institutions played an important role. They

grew rapidly in commercial banking and asset management business. With the

openings in the insurance sector for these institutions, they started making debt in

the market.

Regulators

The Finance Ministry continuously formulated major policies in the field offinancial sector of the country. The Government accepted the important role of

regulators. The Reserve Bank of India (RBI) has become more independent.

Opinions are also that there should be a super- regulator for the financial services

sector instead of multiplicity of regulators.

The banking system

Almost 80% of the business is still controlled by the Public Sector Banks (PSBs).

PSB are still dominating the commercial banking system. Shares of the leading

PSBs are already listed on the stock exchanges. The RBI has given licenses to new

private sector banks as part of the liberalization process. The RBI has also been

granting licenses to industrial houses. Many banks are successfully running in the

consumer segments, industrial finance, retail trade, small business and agriculture

finances.

Deregulation of Banking System

In order to reach the stipulated capital adequacy norms, substantial capital were

provided by the Government and RBI. Government pre-emption of banks

resources through statutory liquidity ratio (SLR) and cash reserve ratio (CRR)

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brought down in steps. Interest rates on the deposits and lending sides almost

entirely were deregulated. New private sector banks allowed promoting and

encouraging competition. PSBs were encouraged to approach the public for raising

resources. Recovery of debts due to banks and the Financial Institutions Act 1993were passed, and special recovery tribunals set up to facilitate quicker recovery of

loan arrears.

Global Competencies

The progress and growth of Indian banking sector is in the line with the twin

objective of financial stability and growth. Banking in India has increased its size

by capitalizing on all the business opportunity available. The capital adequacyratio of Indian banks has increased and is now in a much better position in relation

to the other emerging market economies. The ratio is well in line with the

proposed new Basel norms. Several banks raised capital and some more banks are

on the way.

Guidelines and Governance

Meeting capital adequacy norms in the recent times gained importance with the

deadline for the implementation of Basel II Accord approaching closer. The

average Capital Adequacy Ratio (CAR) of Indian banks stood at 12.8% at March

31, 2005, much above the prescribed norms. In order to enhance capital adequacy

ratio, seven banks including ICICI bank and Punjab National bank, have raised

capital in primary markets to the tune of Rs.12, 000 crores during the year 2005. it

has been decided that banks which have maintained capital at least 9% of the risk

weighted assets for both credit risk and market risks of both Held For

Trade(HFT) and Available For Sale(AFT) categories as on March 31, 2006,

would be permitted to treat the entire balance in the Investment Fluctuation

Reserve as tier-I capital. This will help banks to enhance their CAR. Reserve bank

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Of India (RBI) has given guidelines to have minimum net worth of Rs. 300 crores

for private banks.

New guidelines have been introduced in the Indian banking system to measure up

to the international banking practices. The Indian Bankers Association (IBA) hascome up with Fair Practices Code to improve corporate governance. Banks in

India should now explicitly state their governance philosophy in their Annual

Reports as part of Notes on Accounts to their balance sheets. Risk based

supervision was introduced in some selected banks. Guidelines have been issued to

banks not to outsource core-banking functions.

Emphasis has been placed on the role of bank boards. In a move to give freedom in

the functioning of private banks, RBI has withdrawn its nominee directors fromalmost all the private sector banks. Amendments have also been proposed to

remove the provisions of having nominated officers of RBI in public sector banks

in order to bring their functioning at par with private banks.

Governments shareholding in several Public Sector Banks (PSBs) reached close

to 51%. To continue governments stipulated minimum shareholding in PSBs, the

finance ministry asked the RBI to come up with the guidelines on hybrid

instruments, which can be treated as capital.

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Porters Five Forces Model (Indian Banking Industry)

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Bargaining Power of

Supplier:

RBIs havegood controlover banks, andchange CRR,SLR, REPO andReverse REPOas per economiccondition ofcountry.

Rivalry among firms is

high:Customization offinancial product

High bankingGrowth

Strong Competitors.

Barriers to Entry:

High capital requirement,

Control of Government as well asRBI

Bargaining Power

of Customers:

Companies are

heavily investing

in economy with

good project they

have good

bargaining power

over banks

Threat of Substitutes:

RBIs move to allow further private banks will brings competition betweenplayers but since GDP growing with 8to9% there is enough space for banks to dobusiness.


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COMPANY PROFILE

About company

The Housing Development Finance Corporation Limited (HDFC) was amongst the

first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to

set up a bank in the private sector, as part of the RBI's liberalization of the Indian

Banking Industry in 1994. The bank was incorporated in August 1994 in the name

of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank

commenced operations as a Scheduled Commercial Bank in January 1995 and,

currently has an nationwide network of 1,725 Branches and 4,232 ATM's in 779

Indian towns and cities

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to

build sound customer franchises across distinct businesses so as to be the preferred

provider of banking services for target retail and wholesale customer segments,

and to achieve healthy growth in profitability, consistent with the bank's riskappetite. The bank is committed to maintain the highest level of ethical standards,

professional integrity, corporate governance and regulatory compliance. HDFC

Bank's business philosophy is based on four core values - Operational Excellence,

Customer Focus, Product Leadership and People.

HDFC is India's premier housing finance company and enjoys an impeccable track

record in India as well as in international markets. Since its inception in 1977, theCorporation has maintained a consistent and healthy growth in its operations to

remain the market leader in mortgages. Its outstanding loan portfolio covers well

over a million dwelling units. HDFC has developed significant expertise in retail

mortgage loans to different market segments and also has a large corporate client

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base for its housing related credit facilities. With its experience in the financial

markets, a strong market reputation, large shareholder base and unique consumer

franchise, HDFC was ideally positioned to promote a bank in the Indian

environment.

AWARDS

HDFCs efforts towards providing customer convenience have been appreciated

both nationally and internationally. HDFC Bank has received many awards and

accolades between 2007 and 2010. Which are as follows:-

Avaya Global Connect 2010 For

Customer Responsiveness Award - Banking & Financial Services category

Financial Express - Ernst Young Survey 2009-10 For

Best New Private Sector Bank

Asian Banker Excellence Awards 2009 For

Best Retail Bank in India

Excellence in Automobile Lending

Bank M&A Integration

Technology Implementation

The Asset Triple A AwardsFor

Best Cash Management Bank in India

Dun & Bradstreet American Express Corporate Best Bank Award 2007

Nasscom IT User Award 2008

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Asian Banker Best Retail Bank in India Award 2009

Fe Best Bank Awards 2009

UTI MF-CNBC TV18 Financial Advisor Awards 2009

Euromoney Awards 2009

Asia Money 2009 Awards

IBA Banking Technology Awards 2009

IDRBT Banking Technology Excellence Award 2008

Capital Structure

As on 31st March, 2010 the authorized share capital of the Bank is Rs. 550 crore.

The paid-up capital as on said date is Rs. 457,74,32,720/- (45,77,43,272 equity

shares of Rs. 10/- each). The HDFC Group holds 23.73 % of the Bank's equity andabout 16.97 % of the equity is held by the ADS Depository (in respect of the

bank's American Depository Shares (ADS) Issue). 26.59 % of the equity is held by

Foreign Institutional Investors (FIIs) and the Bank has about 4,41,347

shareholders.

The shares are listed on the Bombay Stock Exchange Limited and the National

Stock Exchange of India Limited. The Bank's American Depository Shares (ADS)

are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB' and

the Bank's Global Depository Receipts (GDRs) are listed on Luxembourg Stock

Exchange under ISIN No US40415F2002.

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Merger and Amalgamation

On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC

Bank was formally approved by Reserve Bank of India to complete the statutory

and regulatory approval process. As per the scheme of amalgamation, shareholders

of Centurion Bank of Punjab received 1 share of HDFC Bank for every 29 shares

of Centurion Bank of Punjab. The merged entity will have a strong deposit base of

around Rs. 1,22,000 crore and net advances of around Rs. 89,000 crore. The

balance sheet size of the combined entity would be over Rs. 1,63,000 crore. The

amalgamation added significant value to HDFC Bank in terms of increased branch

network, geographic reach, and customer base, and a bigger pool of skilled

manpower.

In a milestone transaction in the Indian banking industry, Times Bank Limited

(another new private sector bank promoted by Bennett, Coleman & Co. / Times

Group) was merged with HDFC Bank Ltd., effective February 26, 2000. This was

the first merger of two private banks in the New Generation Private Sector Banks.

As per the scheme of amalgamation approved by the shareholders of both banks

and the Reserve Bank of India, shareholders of Times Bank received 1 share of

HDFC Bank for every 5.75 shares of Times Bank.

Bank Presence

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable

network of 1,725 branches spread in 779 cities across India. All branches are

linked on an online real-time basis. Customers in over 500 locations are also

serviced through Telephone Banking. The Bank's expansion plans take into

account the need to have a presence in all major industrial and commercial centers

where its corporate customers are located as well as the need to build a strong

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retail customer base for both deposits and loan products. Being a

clearing/settlement bank to various leading stock exchanges, the Bank has

branches in the centers where the NSE/BSE has a strong and active member base.

The Bank also has 4,232networked ATMs across these cities. Moreover, HDFC

Bank's ATM network can be accessed by all domestic and international

Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express

Credit/Charge cardholders.

Management

Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this,

Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing

Director, Mr. Aditya Puri, has been a professional banker for over 25 years and

before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth

of experience in public policy, administration, industry and commercial banking.

Senior executives representing HDFC are also on the Board. Senior banking

professionals with substantial experience India and abroad head various businesses

and functions and report to the Managing Director. Given the professional

expertise of the management team and the overall focus on recruiting and retaining

the best talent in the industry, the bank believes that its people are a significant

competitive strength

Technology

HDFC Bank operates in a highly automated environment in terms of information

technology and communication systems. All the bank's branches have online

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connectivity, which enables the bank to offer speedy funds transfer facilities to its

customers. Multi-branch access is also provided to retail customers through the

branch network and Automated Teller Machines (ATMs). The Bank has made

substantial efforts and investments in acquiring the best technology availableinternationally, to build the infrastructure for a world class bank. The Bank's

business is supported by scalable and robust systems which ensure that our clients

always get the finest services we offer. The Bank has prioritized its engagement in

technology and the internet as one of its key goals and has already made

significant progress in web-enabling its core businesses. In each of its businesses,

the Bank has succeeded in leveraging its market position, expertise and technology

to create a competitive advantage and build market share.

Business

HDFC Bank offers a wide range of commercial and transactional banking services

and treasury products to wholesale and retail customers. The bank has three key

business segments:

Wholesale Banking Services

The Bank's target market ranges from large, blue-chip manufacturing companies in

the Indian corporate to small & mid-sized corporate and agriculture based

businesses. For these customers, the Bank provides a wide range of commercial

and transactional banking services, including working capital finance, trade

services, transactional services, cash management, etc. The bank is also a leading

provider of structured solutions, which combine cash management services with

vendor and distributor finance for facilitating superior supply chain management

for its corporate customers. Based on its superior product delivery / service levels

and strong customer orientation, the Bank has made significant inroads into the

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banking consortia of a number of leading Indian corporate including

multinationals, companies from the domestic business houses and prime public

sector companies. It is recognized as a leading provider of cash management and

transactional banking solutions to corporate customers, mutual funds, stockexchange members and banks.

Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full

range of financial products and banking services, giving the customer a one-stop

window for all his/her banking requirements. The products are backed by world-

class service and delivered to customers through the growing branch network, as

well as through alternative delivery channels like ATMs, Phone Banking, Net

Banking and Mobile Banking. The HDFC Bank Preferred program for high net

worth individuals, the HDFC Bank Plus and the Investment Advisory Services

programs have been designed keeping in mind needs of customers who seek

distinct financial solutions, information and advice on various investment avenues.

The Bank also has a wide array of retail loan products including Auto Loans,

Loans against marketable securities, Personal Loans and Loans for Two-wheelers.

It is also a leading provider of Depository Participant (DP) services for retail

customers, providing customers the facility to hold their investments in electronic

form.

HDFC Bank was the first bank in India to launch an International Debit Card in

association with VISA (VISA Electron) and issues the MasterCard Maestro debit

card as well. The Bank launched its credit card business in late 2001. By March

2009, the bank had a total card base (debit and credit cards) of over 13 million.

The Bank is also one of the leading players in the merchant acquiring business

with over 70,000 Point-of-sale (POS) terminals for debit / credit cards acceptance

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at merchant establishments. The Bank is well positioned as a leader in various net

based B2C opportunities including a wide range of internet banking services for

Fixed Deposits, Loans, Bill Payments, etc.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange

and Derivatives, Local Currency Money Market & Debt Securities, and Equities.

With the liberalization of the financial markets in India, corporate need more

sophisticated risk management information, advice and product structures. These

and fine pricing on various treasury products are provided through the bank's

Treasury team. To comply with statutory reserve requirements, the bank is

required to hold 25% of its deposits in government securities. The Treasury

business is responsible for managing the returns and market risk on this investment

portfolio.

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Product Offered By HDFC

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Accounts & Deposits

Savings Accounts

Regular Savings Account

Savings Plus Account

SavingsMax Account

No Frills Account

Institutional Savings Account

Salary Accounts

Payroll

Classic

Regular

Premium

Defence

Reimbursement Current Account

Kid's Advantage Account

Pension Saving Bank Account

Family Savings Group

Kisan No Frills Savings

Kisan Club Savings

Current Accounts

Plus Current Account

Trade Current Account

Premium Current Account

Regular Current Account

RFC - Domestic Account

Flexi Current Account

Apex Current Account

Max Current Account

Fixed Deposits

Regular Fixed Deposit

5 Year Tax Saving Fixed Deposite

Super Saver Facility

Sweep-in Facility

Demat Account

Safe Deposit Lockers

HDFC Bank Preferred / Classic

Private Banking

Loans

Personal Loans

Home Loans

Two Wheeler Loans

New Car Loans

Used Car Loans

Express Loans Plus

Gold Loan

Educational Loan

Loan Against Securities

Loan Against Property

Loans Against Rental Receivables

Health Care Finance

Tractor Loans

Commercial Vehicle Finance

Working Capital Finance

Construction Equipment Finance

Warehouse Receipt Loans

Cards

Credit Cards

Silver Credit Card

Value Plus Credit Card

Health Plus Credit Card

Gold Credit Card

Titanium Credit Card

Woman's Gold Credit Card

Platinum Plus Credit Card

Visa Signature Credit Card

World MasterCard Credit Card

Corporate Credit Card

Business Credit Card

Debit Cards

EasyShop International Debit Card

EasyShop Gold Debit Card

EasyShop International Business DebitCard

EasyShop Woman's Advantage Debit Card

EasyShop NRO Debit Card

Kisan Card

Prepaid Cards

ForexPlus Card

GiftPlus Card

FoodPlus Card

MoneyPlus Card

Investments & Insurance

Mutual Funds

Insurance

General & Health Insurance

Bonds

Knowledge Centre

Equities & Derivatives

Mudra Gold Bar

Forex Services

Products & Services

Trade Services

Forex Services Branch Locator

RBI Guidelines

Forex Limits

Payment Services

NetSafe

Merchant Services

Prepaid RefillBillPay

Visa BillPay

InstaPay

DirectPay

Visa Money Transfer

e-Monies Electronic Funds Transfer

Excise & Service Tax Payment

Online Payment of Direct Tax

Religious Offerings

Donate to Charity

Access Your Bank

NetBanking

OneView

InstaAlertsMobileBanking

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Ratings

The Bank has its deposit programs rated by two rating agencies - Credit Analysis

& Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's

Fixed Deposit program has been rated 'CARE AAA (FD)' [Triple A] by CARE,

which represents instruments considered to be "of the best quality, carrying

negligible investment risk". CARE has also rated the bank's Certificate of Deposit

(CD) program "PR 1+" which represents "superior capacity for repayment of short

term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of

Fitch Inc.) has assigned the "AAA ( ind )" rating to the Bank's deposit program,

with the outlook on the rating as "stable". This rating indicates "highest credit

quality" where "protection factors are very high"

The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by

CARE and Fitch Ratings India Private Limited and its Tier I perpetual Bonds andUpper Tier II Bonds rated by CARE and CRISIL Ltd. CARE has assigned the

rating of "CARE AAA" for the subordinated Tier II Bonds while Fitch Ratings

India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating

as "stable". CARE has also assigned "CARE AAA [Triple A]" for the Banks

34
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Perpetual bond and Upper Tier II bond issues. CRISIL has assigned the rating

"AAA / Stable" for the Bank's Perpetual Debt program and Upper Tier II Bond

issue. In each of the cases referred to above. The ratings awarded were the highest

assigned by the rating agency for those instruments.

SWOT ANALYSIS

STRENGTH

Followings are the strength of the company.

Diversified product portfolio.

Broad based customer profiles in India also have cross border presence.

Good brand value and having a standard quality product.

Serve big corporate as per there requirement.

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bank has been assigned a 'CRISIL GVC Level 1' rating which indicates that the

bank's capability with respect to wealth creation for all its stakeholders while

adopting sound corporate governance practices is the highest.

LITERATURE REVIEW

Article 1

The article discusses the total employee compensation. It mentions that the

average wage and salary is at 19.41 dollars per hour worked or 70.8 percent of the

labour cost, while the average benefit is at 8 dollars or 29.2 percent of the cost. It

states the paid leave benefits are averaged at 1.86 dollars per hour worked, and theleave costs for management, professionals and other related professions are at 4.05

dollars per hour.

Bookmarks: http://search.ebscohost.com/login.aspx?

direct=true&db=buh&AN=51495848&site=ehost-live

Article 2

The article focuses on the issue ofsalary accounts which is offered in several banks

in India. According to a banker, salary accounts provide a good database of

prospective buyers of insurance and retail loans. On the other hand, it is said that

37
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market observers are not excited and said that customers may

keep salary accounts with one bank and take a housing loan from another bank

Bookmarks:

http://search.ebscohost.com/login.aspx?

direct=true&db=bth&AN=27477183&site=ehost-live

ANALYSIS & INTERPRETATION:

Question 1: Which category does it belong?

Small

enterprises

Medium

enterprises

Big

enterprise

Total

No. of

companies

4 18 8 30

Percentage 13.33% 60% 26.66% 100%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Small Medium Big enterprise

Per

38
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Interpretation:

Out of 30 respondent companies 13.33% are fall in small enterprises, 26.66% falls

in medium enterprises and in majority 60 % falls in big enterprises.

Findings:In majority companies falls in medium and big enterprises, company should focus

more on these enterprises.

Question 2: What is your average annual turnover?

TurnoverRange

Less then 500Crore

500 to 1000crore

Greater then1000 crore

Total

No. of

companies

18 5 7 30

Percentage 60% 16.67% 23.33% 100%

0%

10%

20%

30%

40%

50%

60%

Less then 500 500 to 1000 Greater then

Pe

Interpretation:

Out of 30 companies 60 % of the companies have annual turnover of less then 500

crore, 16.67% of companies that is 5 in number have turnover in between 500 to

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1000 crore and 7 companies which constitute 23.33% have turnover above 1000

crore.

Findings:

60% of the company have turn over less then 500 crore.

Question 3: What is the average salary of employees?

Salary range

(Cost To

Company)

PA

Less then

3 Lac

3 to 5 Lac Greater then

5 Lac

Total

No. of

companies

19 6 5 30

Percentage 63.33% 20% 23.33% 100%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Less then 3

3 to 5 Lac Greater then

Perc

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Interpretation:

Out of 30 companies 63.33 % have average salary less then 3 lac,20 % of the

companies have average salary in between 3 to 5 lac and 16.67% companies whichis 5 in number have average salary above 5 lac.

Findings:

63.33% of companies, employee salaries is lass then 3 lac if company can attract

these company by offering suitable product as per companies requirement then

Bank can attain more profitability.

Question 4: Which sector/ industry it belongs to?

Industry No. of Company Percentage

Telecom 2 6.67%

Software (IT) 19 63.33%

BPO 1 3.33%

Retail 1 3.33%

Textile 2 6.67%

Auto parts 1 3.33%

Furniture 2 6.67%

Consumer durables 1 3.33%

Hospitality 1 3.33%

TOTAL 30 100

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0

10

20

30

40

50

60

70 Telecom

Software (IT)

BPORetail

Textile

Auto parts

Furniture

Consumer d

Interpretation:

There are 9 different industries are there and out of 30 companies 19 falls in IT

industry which constitute 63.33% , Telecom, Textile and Furniture have 6.67%

companies individually and rest of the industry have 3.33% of the companies

respectively.

Findings:

In majority respondent companies are in it sector so companies product should be

suitable to these IT companies.

Question 5: Which banks salary account services currently company using?

Question 6: Rate your satisfaction level with bank?

SL. Name of

Bank

Excellent Good Average Bad Unacceptabl

e

TOTAL Percentage

No.

1 HDFC 3 6 2 1 12 40%

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2 ICICI 2 3 4 9 30%

3 AXIS 4 2 2 8 26.67%

4 CITI 1 3.33%

TOTAL 9 12 8 1 30 100%

30

35

40

Interpretation:

Out of 30 companies 40% have salary account with HDFC bank 30 % of

companies have salary account with ICICI bank 26.67% have account with Axis

Bank and only 3.33% have account CITY bank.

Out of 12 companies who have salary relation with HDFC bank, 3 have rated bank

as excellent service provider,6 rated as good service provider,2 rated average

service provider and 1 has rated unacceptable but later on issue of that companywith bank has been solved and he is quite satisfied.

Out of 9 companies who have salary relation with ICICI bank, 2 have rated bank

as excellent service provider, 3 rated as good service provider, 4 rated average

service providers.

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Out of 8 companies who have salary relation with Axis bank, 4 have rated bank as

excellent service provider, 2 rated as good service provider, 2 rated average

service providers. And one company rated City bank as good service provider.

Findings:

Axis Bank and ICICI bank considered to be close competitors and there comfort as

well as satisfaction level is quite good so company should be careful.

Question 7: Since how long company is using salary account with current bank?

0

1

2

3

4

5

6

7

SL.

No.

Name of Bank Average No. of

years

1 HDFC 5.6

2 ICICI 4.1

3 AXIS 5.2

4 CITI 4

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Interpretation:

HDFC bank able to retain customer for longer period on an average which is 5.6

years then second is Axis bank with 5.2 years then ICICI and City with 4.1,4

respectively.Findings:

Company is able to retain customer for longer period on an average that is quite

impressive if company will promise to provide better service in future then

definitely it may help company to gain core competency.

Question 8: Are you looking forward for any additional services, which the bank isnot offering?

SL.

No.

Additional

services

Excellent Percentage

1 Installing ATMat Premises

12 40%

2 Additionalinterest on Salary

Account

2 6.67%

3 Collection ofcash throughbank

1 3.33%

4 Totally netbankingTransaction

5 16.67%

5 Providingpersonal banker

9 30%

6 Other services 1 3.33%

Total 30 100%

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0%

5%

10%

15%

20%

25%

30%

35%

40%Installing ATM

Premises

Additional inteSalary Accou

Collection of cthrough bank

Totally net ba

Transaction

Providing Per

Banker

Other service

Interpretation:

40 % of the companies want to have Banks ATM (Automated Teller Machine) in

there campus, 30% companies want personal banker for employees, 16.67% of the

company wants whole banking transaction through internet, 6.67% of companies

looking for additional interest on salary account and 3.33% of companies wants

collection of cash through bank representative only as well as other services

Findings:

Providing additional services really helps bank to gain confidence of customer it is

found that most of the HR prefer banking services through internet because they

want to save time as well as effort so bank should involve more and more banking

services through internet.

Question 9: What is your opinion about HDFC bank?

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SL.

No.

Attributes No. of

response

Percentage

1 Sincere 7 23.33%

2 convenient 4 13.33%

3 Quality 10 33.33%

4 Trust 2 6.67%

5 Tech Savvy 5 16.67%

6 Need Toimprove 2 6.67%

Total 30 100%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Sincere

convenientQuality

Trust

Tech Savvy

Need To im

Interpretation:

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Out of 30 companies 33.33% of rated HDFC bank quality conscious bank,23.23%

of bank rated as sincere,16.67% of companies rated bank as tech savvy,13.33 find

bank as convenient for them, 6.67% find banks as trusted and 6.67% find that

banks need to improve.Findings:

Along with good service bank should approach quality improvement methods like

Total Quality Management.

Question 10: Are you interested in switching over to HDFC if HDFC provides thekind of facility that you are expecting?

Yes interested Not

interested

No due

to other

reason

Total

No. of

companies

4 10 4 18

Percentage 22.22% 55.55% 22.23% 100%

0%

10%

20%

30%

40%

50%

60%

Yes

interested

Not

interested

No due to

other

Perce

Interpretation:

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With Reference to question number 8 this question has been asked out of 18

companies 4 companies found interested in switching to HDFC bank 14

companies were not interested in switching with bank, out of 14 4 companies were

not interested because these banking issues is taken care by head office.

Findings:

22.23% of respondent cant switch to HDFC because banking decision is based on

head office approval so in these cases Bank should contact to head office which is

out of Bangalore by using strong banking presence in India.

Question 11: Apart from present Banking arrangements, personally which bank

service would they prefer for salary account?

SL.

No.

Name of Bank No. of HR Liked Percentage

1 HDFC 10 33.33%

2 ICICI 6 20%

3 AXIS 7 23.33%

4 CITI 3 10%

5 Others 4 13.33%

Total 30 100%

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0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

H

IC

A

CI

Ot

Interpretation:

Out of 30 HR manager 33.33% liked HDFC bank, 23.33 liked Axis bank, and

20% liked ICICI bank, 10% liked City bank and remaining liked other then these

banks.

Question 12: Who is your organizational banker for current account?

SL.

No.

Name of Bank No. of HR Liked Percentage

1 HDFC 8 21.05%

2 ICICI 8 21.05%

3 AXIS 6 15.79%

4 HSBC 6 15.79%

5 Others 10 26.32.%

Total 38 100%

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0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

Interpretation:

Few banks maintain more then 1 current account here banks have almost same no.

of account HDFC,ICICI bank have 8 current account each and Axis, HSBC bank

have 6 current account each, and few o

Documents

Salary acoount project in Hdfc in 2010