Sal Terranova Carolina Auto AuctionLevi McCoy LeasePlan USA

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Consistency • Sale %

Regardless of channel used, what are some of the more important aspects of a remarketing program

• Product Offering

• Frequency

• Communication

• Announcement Integrity

• CR Accuracy

• Realistic Pricing

What are some of the more productive ways to market the sale of your portfolio

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Track your buyers and communicate directly with them

• Direct phone contact• Flyers• Industry ads with schedules

• Is there value to matching product to different online venues

Promotional Value

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Are there promotions that will actually ‘move the needle’ either by bringing someone to the sale that would not have come, or to cause a buyer to ‘stretch’ beyond what he would have considered his top bid

• Is there value in ‘good will’ giveaways

Reconditioning

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Can Reconditioning Value be quantified

• Is there a value to the entire sale by enhancing some units

• Does it have to return 2 for 1

Metrics for performance benchmarks

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

• Net sale

• Days to sell

• Selling percentage

• Days to vehicle pickup

• Condition report preparation and accuracy

• Days to send funds

Effective Marketing, Metrics, and Conversion Strategies for Remarketing

Questions