VANESSA ULRICH, Director of Media Relations with Sage Growth Part-ners (SGP), is an experienced marketing and communicationsprofessional practiced in public and media relations.

Known for producing comprehensive research-based campaigns,Ulrich is able to equate and effect ROI-focused approaches thatalign with clients’ business goals and objectives.

Ulrich’s background also includes B2B and B2C advertising.

Sage Growth Partners, LLCVanessa UlrichDirector of Media Relations

VANESSA ULRICHDirector of Media Relations

REPRESENTATIVE ACCOMPLISHMENTS

Versed in creative, research-based brand development tactics

Led campaign development for diverse clients, and guided execution of key assets acrossfunctional teamsManaged research analysis and asset development including infographics, executivesummaries and reportsAnalyzed industry value chain, B2B and B2C marketing, and brand perception for anational trade organizationConducted field research in regional markets, including retail mapping and customer inter-views Led media buying efforts and directed creative for print and online advertisingTranslated contextual research into revised messaging for a family of boutique hotels, withthe goal of telling a unique neighborhood story for each propertyGrew key relationships for AIGA Baltimore with both design and non-design organizations toincrease the chapter’s visibilityAIGA, Baltimore Chapter, PresidentUlrich earned her M.A Degree in Design Management from the Savannah College of Art andDesign in Savannah, Georgia, and her dual B.S. Degrees in Marketing and International Businessfrom the University of Maryland, College Park, Maryland.

SAGE GROWTH PARTNERS VANESSA ULRICH BIOGRAPHY SHEET 2

AFFILIATIONS

BACKGROUND

March 2016