Safe Boating Survey July 2000 PACIFIC. Source: Data Development Corporation, 7/2000 Outdoor Activities Adults Participate In Q1. Which of the followings

Safe Boating SurveySafe Boating Survey

July 2000

PACIFIC

Source: Data Development Corporation, 7/2000

Outdoor Activities Adults Participate In

45

27

23

22

20

15

14

11

10

6

21

40

34

22

25

15

17

10

10

11

6

18

47

36

22

19

24

22

19

20

14

11

19

65%71%

70%Swimming

Fresh water fi shing

Salt water fi shing

Power boating

Canoeing

Water skiing

White water raf ting

J et skiing

Sailing

House boating

Kayaking

None

Total Sample

East Coast

West Coast

Q1. Which of the followings activities do you participate in?


33% Have Driven A Boat(base = total respondents)

33%29

45

Total Sample East Coast West Coast

Q2. When you go out on a boat, do you ever pilot or drive the boat?


65% of Boaters Have Driven A Boat

(base = among boaters)

65%57

74


Q2. When you go out on a boat, do you ever pilot or drive the boat?


Boat Ownership

15% 13% 14%

85 87 86

Own a boat Do not own a boat

Total Sample

East Coast

West Coast

Q3. Do you own a boat?


Nearly All Boat Owners Keep Their

Boat Equipped With Safety Equipment(First-Aid Kit, Fire Extinguisher and Personal Floatation Devices)

92% 89% 91%

8 11 9

Keep boat equipped Do not keep boat

equipped

Total Sample

East Coast

West Coast

Q4. Do you keep your boat equipped with a first-aid kit, fire extinguisher and personal flotation devices? (Among Boat Owners)


Familiarity With Local Boating Rules

and Regulations(Among Total Respondents)

1 2

43 41 38

20 2325

25 21 26

11%13%12%


Very familiar

Somewhat familiar

Not too familiar

Not at all familiar

Don't know

Q5. How familiar are you with your local boating rules and regulations? (Among all)


Familiarity With Local Boating Rules

and Regulations(Among boaters, jet/water skiers)

20 19 18

18 18 26

37 32

37

19%31%25%


Very familiar

Somewhat familiar

Not too familiar

Not at all familiar

Q5. How familiar are you with your local boating rules and regulations? (Among boaters)


Most Americans Have Not Taken A Boating Class

(Among all)

11%12% 14%

89 8886

Have taken a boating

class

Have not taken a

boating class

Total Sample

East Coast

West Coast

Q6. Have you ever taken a boating class offered by your local Power Squadron, Coast Guard Auxiliary, Red Cross, or some other group?


Most Americans Have Not Taken A Boating Class

(Among those who participate in boating, jet/water skiing)

18% 16% 20%

82 8480

Have taken a boating

class

Have not taken a

boating class

Total Sample

East Coast

West Coast

Q6. Have you ever taken a boating class offered by your local Power Squadron, Coast Guard Auxiliary, Red Cross, or some other group?


Been A Designated Skipper(Among total sample)

918

26

11

13

18 15

75


Both, been a Designated Skipper & driven by oneBeen driven by a Designated SkipperHave been a Designated Skipper

Q7. Have you ever been a Designated Skipper?Q8. Have you ever been driven by a Designated Skipper?

24%19%

33%Designated

SkipperExperience


Been A Designated Skipper(Among those who participate in boating, jet/water

skiing)

26 22 28

3028

36

1513

18


Both, been a Designated Skipper & driven by oneBeen driven by a Designated SkipperHave been a Designated Skipper

Q7. Have you ever been a Designated Skipper?Q8. Have you ever been driven by a Designated Skipper?

41%38%

46%Designated

SkipperExperience


Most Americans Believe Promoting the Use of Designated Skippers is an Excellent/Good Way to

Encourage Boating Safety

32

27

39

3

3

3

3

4

4

5

7

352%

60%

57%Total Sample

East Coast

West Coast

Excellent way Good way Fair way Poor way Don't know

Q9. Do you think promoting the use of Designated Skippers is an excellent,good, fair, or poor way to encourage boating safety?


All-Time Favorite Movie Involving A

Boat (top 6 movies shown)

6

3

3

3

2

6

2

3

3

3

6

3

3

3

1

25%31%

20%Titanic

J aws

Speed 2

Overboard

The Poseidon Adventure

The Caine Mutiny

Total Sample

East Coast

West Coast

Q10. What’s your favorite all-time movie involving a boat?


Captain Stubing Is Designated Skipper Of Choice

26

22

9

5

25

21

12

6

30

21

4

4

38%37%

41%

Captain Stubing from the

Love Boat

Captain Kirk from Star Trek

The Skipper from Gilligan's

Island

Captain Kangaroo

Don't know

Total Sample

East Coast

West Coast

Q11. I’m going to read you the names of four captains. Please tell me the one captain you would select as your designated skipper?


Desired Gilligan’s Island Castaway Companion for a Three-Hour Tour

21

17

12

10

2

2

4

6

19

19

11

8

3

2

4

9

33

15

19

7

2

2

4

26%25%

16%

3

The Professor

MaryAnn

Gilligan

Ginger

The Skipper

Mr. Howell

Mrs. Howell

None

Don't know

Total Sample

East Coast

West Coast

Q12. I’m going to read you the 7 castaways from Gilligans Island. Please tell me the one youWould most want to go on a three-hour tour with?


Americans Would Prefer To Own A Yacht

16

12

11

7

2

12

14

8

7

2

16

12

11

6

2

52%58%

53%Yacht

Bass boat

Sailboat

Ski boat

None

Don't know

Total Sample

East Coast

West Coast

Q13. Which would you prefer to own, a ski boat, a sailboat, a bass boat or a yacht?


The Ideal Boat to Visit Tropical Islands Would Be Large Enough For 3+ People

7

88

46

87

66

89

41% *% 1%

For one For two For three or more Don't know


Q14. Would your ideal boat for visiting tropical islands be large enough for one, two, or three or more people?


Americans Would Bring Food/Shelter Items With Them To A Deserted Island If Their Boat

Sank

14

14

11

10

13

9

23

12

14

35%

37%

29%

Food/shelter

related item

Tools

Safety related

items

Communication

items

Total Sample

East Coast

West Coast

Q15. If the small boat you were traveling on began to sink and you could only save one thing—not a person—to take with you to a deserted island, what would it be?


Americans Would Vote Off An In-Law

18

9

9

3

2

1

4

16

15

8

10

3

2

1

5

19

13

11

8

3

1

2

6

15

36%34%

38%An in-law

Child

Parent

Spouse/ signifi cant

other

Myself

No one/ none

Sibling

Other

Don't know

Total Sample

East Coast

West Coast

Q16. If you and your family were wrecked on a deserted island and you could voteone person off the island, who would it be?


Americans Would Want to Be Stranded With The Cast Of

Baywatch

18

14

10

9

7

9

18

15

9

7

7

9

20

10

8

10

6

34%36%

7

39%Baywatch

Gilligan's I sland

The Love Boat

Fantasy Island

Titanic

Survivor

Don't know

Total Sample

East Coast

West Coast

Q17. Which cast would you most like to be stranded with on a deserted island?


It’s A Good Thing That Anheuser-Busch Promotes Using A

Designated Skipper

87% 83% 88%

9 10 94

73

Good thing Not a good thing Not sure

Total Sample

East Coast

West Coast

Q18. Is it a good thing or not that Anheuser-Busch promotes people using a Designated Skipper?

Documents

Safe Boating Survey July 2000 PACIFIC. Source: Data Development Corporation, 7/2000 Outdoor Activities Adults Participate In Q1. Which of the followings