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Panelists: R Sukumar- Editor, Mint

Narayani Mahil - Director, Corporate Communications, BP India

Dr. Nalin Mehta- Journalist, Analyst & Author

3:30 4:00 pm Registration

The SABRE South Asia Awards 2014July 25, 2014 | Royal Ballroom, Holiday Inn Hotel,Aero City, Delhi

4:00 - 4:45 pm

Moderator:

Session - I

The Story and The Continuum

Principal SponsorAssociate Sponsor

World in a Hybrid State

contrasts in consumption as well as communications and the dissemination of information. The fact that publics exist

everywhere is as much a reality as their distinct identities. That you need to communicate and engage is as true as thefact that not everyone wants to listen to you. The given that media exists across the globe, one form of media is not a

given. What held true five years ago, does not hold true today. That publics in some markets in a sense have 'evolved',

it is true that those who had evolved some years ago, may well have gone back in time or even regressed.

To us and given the context of India, all of these truths, definitions and distinctions, co-exist every moment. As a result,

there can't be a single model of business or a single way of communication or a common public that behaves like

imitations of each other or in a homogenous manner that some markets have the comfort of.

We call this Hybrid. You can't spend or focus on just one model or type of communication. The media no longer exists

in one or two or three organised forms. Even they have to spread themselves to adapt to the ever-changing evolution

we are witnessing. A reporter is no longer the same person he was a few years ago. At the same time, the story-tellers,

that's us, have had to tailor-make our narratives keeping in mind not just the medium but also the audience. That

audience too, is changing. They don't have merely one source of information. They have multiple sources.

To many this hybrid form of functioning is a challenge. To others, it is an opportunity and a serious one for our industry

which knows what it is to engage with people whoever and wherever they maybe.

'In a globalised world, the realisation of regions, distinct 'time zones' and 'periods' are more apparent and so is the

Shivraj Parshad- Co-founder Brevis and Anchor, Indiapost Live

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Moderator: Nikhil Khanna- Founder & Managing Director, Avian Media

Panelists: Paul Holmes-

B. 'Nary' Narayanaswamy- Consultant, Data Science, Ipsos Research

Sanjay Kapoor-

Ajoy Bose-

Editor, The Holmes Report & CEO The Holmes Group

Owner & Editor, Hardnews Magazine

Political Commentator & Author

4:45 - 5:30 pm

5:30 - 6:15 pm

Moderator:

Panelists:

Session - III

The power of PR

Session - II

Is there a box? Are there borders? What lines are there anyway?

Garima Varma Communications Leader, GE India Technology Centre

Praveen Sinha Founder and Managing Director, JabongAseem Sood Chief Executive Officer and Director, Impact Research &

Measurement

Arun Sudhaman- Partner and Chief Editor, Holmes Report

Principal SponsorAssociate Sponsor

6:15 - 6:45 pm Cocktails

An address by Paul Holmes, Editor, The Holmes Report & CEO The Holmes Group6:45 - 7:00 pm

7:00 - 8:15 pm SABRE Awards South Asia 2014 Presentation

8:15 - 10:15 pm PR takes the stage -

10:15 Onwards Dinner

For the first time ever, professionals from the business will be your entertainers

(Drinks and snacks to be served at your table to add to the fun and enjoyment)