Sabai

Core ValuesCore Values

Julie luu Ashley MorgAn eMily VerhAgen Kyle WArfield Whitney yehling reAgAn yeoMAn

Core Values Mission Statement

Thai PhilosophySensual experienceEpicureInnovationSustainability

Sabai celebrates sensual enlightenment of

Thai philosophy and cuisine experienced

through the fusion of art, tradition and

natural elements.

Table of ContentsCultural Research

Naming Phases

Logo Development

Logo Type Development

Color Systems

Poster Systems

Collateral & Branding

Programming

Schematics

Design Development

Rendered Perspectives

Design Palette

Code Summary

1 – 4

7 – 8

11 – 28

31 – 35

37 – 41

43 – 50

53 – 57

59 – 61

63 – 66

69 – 70

73 – 80

83 – 86

89 – 90

Cultural ResearchThe first step in our research was deciding on a cul-

ture to focus on. Early in our quest we came across a

very intriguing philosophy in the Thai culture called

Sanuk. That is, the idea that all things should be done

in good nature and with fun spirits or they are not

worth doing in the first place. This philosophy got us

more interested in Thailand and their abundance of

lightheartedness throughout their culture. They are

very much centered around family, food, art and tra-

dition. Therefore, we focused primarily on these topics

in our research to bring their traditional culture to our

restaurant.

1

Thai Values

Thai natives have a strong sense

of value grounded in their culture

and beliefs. Their level of respect

for one another is admirable and

present in their traditional greet-

ing called the wai. In this saluta-

tion the palms are placed together

at the heart. The higher the hands

are raised the more respect one is

giving.

Although Buddhism is the main

religion of Thailand, we wanted

to focus on the philosophy of their

culture without directly relating

this to the image of Buddha. This

was accomplished through the

symbolism and iconography of the

elephant, dragon and lotus flower.

CulturAl reseArCh 2

Thai Art

We were very inspired by the

vibrant colors and intricate designs

of traditional Thai art and archi-

tecture. Referring back to these

works, we were able to accomplish

a modern twist to traditional Thai

design throughout our process.

3

Thai Cuisine

Thai culture is very much cen-

tered around their exotic cuisine.

Known primarily for their spicy

entrees, Thai food is more than

merely a meal. The first tropical

plants and flowers were used by

the ancient Thai people to create a

work of art through their cuisine,

both in taste and aesthetics.

CulturAl reseArCh 4

Thailand

We considered all aspects of Thai

culture in our research process,

from art to cuisine. We focused

on shedding a modern light to

traditional ideas and beliefs.

The country of Thailand is very

cultural oriented, centered heavily

around their strong philosophy of

enjoying every aspect of life with

lightheartedness. In Thai culture,

if something is not fun than it is

not worth doing.

Thailand is a very green and

luscious island with nature

being of great importance to

their everyday way of life. As a

way of honoring nature, ancient

Thai’s began using exotic flowers

as flavorful additions to their

traditional food.

Naming PhasesOne of the most crucial steps in beginning a new

brand is the naming phase. The naming phase serves

as part of the foundation for the brand. The name

must be able to communicate more than just a title for

a company. The name needs to communicate or sym-

bolize an important idea, evoke emotion, and directly

relate back to everything the brand stands for.

7

Thai Words

Sanuk

sanook

sanu

SabaiSala

salah sabi

One of the first names we came up with was Sanuk. This

is commonly translated into English as meaning “fun”

but there is a whole philosophy behind this idea. Sanuk is

about achieving satisfaction and pleasure from whatever

you do. It is so important that it is a rule in Thai living

and everything you do must have Sanuk or else it is not

worth doing.

Sala is the Thai word for large gathering or meeting

place. We considered this name because our cultural

center was a meeting place for people coming to Denver

looking for the Thai cultural experience.

Sabai translated to English means “happy”, but just as

sanuk, there is more to it. It can also mean “comfortable”,

“relaxed”, or “well.” In the Thai culture, happiness is not

the opposite state or sorrow. It is more like tranquillity.

The opposite of Sabai would be mai Sabai which means

sick or ill. Repeating the word such as Sabai Sabai means

“everything’s chill” or “not a care in the world.” This is

the Thais’ piece of heaven on earth.

Color systeMs 8

Pronunciation Tests

We decided to print the word

Sabai and go around campus to

see how people pronounced the

word. This exercise would let us

know whether we need to change

the spelling of our name or not.

We also asked students what they

thought of when they read the

word and what feelings they as-

sociated with it.

The majority of our feedback was

very positive. Sabai came off as

a word that was not only easy to

pronounce, but easy to say and

Logo DevelopmentKeeping the Thai philosophy of Sanuk in mind as well

as continuously referring back to our cultural re-

search, we began our sketching process. First, working

as individual minds, we began designing in separate

directions, each focusing on a different aspect of Thai

culture from architecture to cuisine. After individual

experimentation with picture marks, we came together

as a group and narrowed down our focus based on our

mission and core values.

11

Picture Marks Julie luu

For my picture marks, I wanted to

focus on the flowers of Thailand.

I was inspired by the lotus flower,

Lai Thai, and the orchid because

of the concepts found in Thai

culture. I chose flowers because

they represent different powerful

meanings. I have examples of the

orchid flower, the lotus flower and

a Lai Thai flower. Each flower has

different meaning, and would be

useful to use as a logo.

Here I did a study on putting the flower

marks inside circles to stand out and

make the symbol iconic. The circle is also

represented as a sensual atmosphere.

logo deVeloPMent 12

Here I have a defined sketch of the flower

that I have put on tracing paper. I started

with tracing the actual shape of each flower

for further development in logo marks.

13

Logo Transformation

Julie luu

I focused more on the lotus flower

because of the organic shapes. The

lotus flower goes back to our core

values; bringing in Thai tradition,

sustainability through nature,

and the overall sensual shapes. It

expresses Thai Buddhism with out

showing the religious icon itself.

I started with the first picture mark and

broke it down into organic shapes. I started

using negative space to create a sensual logo.

logo deVeloPMent 14

Vector Enhancements

After sketching, I took the organic shapes and vectorized

them for sharper and smoother edges. I made the negative

spaces wider and made the edges softer, to create semantic

when looking at the logo of the lotus flower.

15

Picture Marks emily Verhagen

For my picture marks I wanted to

focus on the traditional design and

architecture of Thailand. Lai Thai

is an ancient form of Thai design

that consists of intricate curves

and repeating designs.

I thought they would be perfect

symbols that represents traditional

art with a modern, sensual and

smooth look.

logo deVeloPMent 16

The lotus flower is Thailand’s most

popular flower. Certain varieties of

lotus have medicinal values. The

petals, stamen and root are the

most common ingredients herbal-

ists use in their medicine. They use

almost every part of the lotus in

their culinary art.

17

These were inspired by the Lai

Thai form known as Bai Thet.

They are also to represent flowers

in the Thai culture. These designs

can be found in paintings, on

tapestries, fabric, furniture, and

traditional Lai Thai paintings.

One of Thailand’s most well

known architectural feature is the

sala. It is known to be a meeting

place and to protect people from

the sun and rain. A person who

builds a sala would gain religious

merit in Thailand.

eMily VerhAgen

logo deVeloPMent 18

The sacred animal in Thailand is

the elephant. There are hundreds

of trained elephants in Thailand.

They are known to be intelligent,

powerful, patient, and good at rec-

ognizing familiar people. I thought

this symbol should be part of our

logo because it holds such value to

the people of Thailand.

19

Picture Marks Kyle Warfield

Logo Transformation

Sketching picture marks that

resemble the cultural and stylistic

qualities of Thailand was important

in determining how to develop the

logo mark. I started by sketching

Thai-related animals, architecture,

patterns, and nature based on imag-

ery found online and in Thai books.

In this phase of logo development, I

chose certain aspects of the picture

marks to focus and elaborate on.

This allowed me to experiment with

different logo styles. Some ideas are

present in the final logo, and some

had to be eliminated due to lack of

syntax with our mission statement.

logo deVeloPMent 20

Compute Enhancements

After sketching some logo options

I recreated them in Illustrator. I re-

worked a few styles of both a dragon

and an elephant. I worked within a

circle for the rest of the process in or-

der to keep the logo looking sensual

and natural.

21

Refinements

As a group, we decided to work

with a dragon/elephant combi-

nation for our main restaurant

logo. Creating a logo with a 50%

balance of black and white with a

symbolic negative space was a dif-

ficult task that required countless

reiterations.

Kyle WArfield

logo deVeloPMent 22

Final Logos

My personal final logos consisted

of the dragon/elephant mark for

the restaurant, the sala and clouds

for our bar, and a lotus flower for

the retail section.

23

Picture Marks Whitney yehling

I began my process working with

picture marks by first referring

back to our cultural research and

pulling from things of importance

to the Thai culture.

In this design I concentrated on the basic

shape of the native and sacred elephant,

merely studying the form of the figure.

Later, I pulled from this to create more

abstract marks.

Using traditional Thai architecture and de-

sign as inspiration, I conformed a simple Lai

Thai piece into an abstract elephant form,

with the trunk of the elephant mimicking

the sala architecture.

This basic image representing again the

sacred elephant is enclosed within a circle

to symbolize the sensual atmosphere Sabai

represents.

logo deVeloPMent 24

I abstracted this organic shape of Thailand

to create an animal feeling creature, curling

into itself and creating strong movement

within the mark itself.

In Thai culture flowers, the lotus in par-

ticular, are very important as both religious

symbols and in cuisine, Thailand being the

first culture to use natural elements such as

flowers as spices.

This traditional architectural element

from the sala also takes on the shape of an

elephant truck in this rendition.

25 Whitney yehling

Pulling from architectural elements of

Thailand, I simplified the shape of the sala

to two single lines, creating an arch that is

also representing the natural mountainous

lands of Thailand.

Experimenting with positive and negative

space within an enclosed area, I combined

the sala architectural design with the trunk

of an elephant.

I was really inspired by the typography of

Thailand and thought it would be fun and

playful to turn a basic type element into the

sala shape, also complementing the sharp

angles and curves as in Thai type.

logo deVeloPMent 26

I combined a dragon, elephant and lotus

to show Thai concepts merging into one

philosophy at Sabai. Again, working with

positive and negative space to achieve this.

This study of the dragon eye was a very

simplistic approach to representing the im-

portance of the dragon in the Thai culture.

This traditional architectural element

from the sala also takes on the shape of an

elephant truck in this rendition.

27

Final Sabai Logo Mark

Our final logos came together

by working as a group and pull-

ing from each of our individual

ideas and designs. We worked

as a design team to perfect even

the smallest details for optimum

results.

The Sabai logo was refined to

the point that every single sharp

corner has been transformed into

smooth rounded corners. This

close-up of the logo shows the or-

ganic details throughout the piece,

complimenting our sensual values.

logo deVeloPMent 28

Final Black & White Logo Marks

The Skylounge logo refers back to Thai architecture and philosophy

with its representation of the sala, translating to ‘gathering place’.

The Sabai logo merges the sacred Thai dragon and elephant into a

united image, showing the fusion of ying and yang. The elephant in

Thai culture is thought to bring good luck and the dragon is a power-

ful image representing faith, strength and selfless courage, giving

humans the potion of everlasting life.

The market logo is represented by the lotus flower, tying together

Thai spices and natural elements. The lotus flower is also a symbolic

reference to the Buddhist religion as it is believed to have the power

to transfer the world into paradise.

Logo Type DevelopmentWe began our typographic process by first referring to

the native typography of Thailand. Inspired by their

typography’s organic and sensual movement, we cre-

ated a custom logo type to accentuate our logo mark.

Then, concentrating on a more modern approach,

we decided to use Century Gothic to complement our

custom logo type.

31

Sans Serif Typeface Choices

In deciding on a typeface to fit the

proposed Sabai brand, we found it

necessary to compile a list of pos-

sible serif and sans serif typefaces.

Some typefaces have more per-

sonality than others, and though

some have a Thai style, they don’t

appear to have the natural and or-

ganic characteristics that represent

Sabai’s core values.

Century gothic regular

logo tyPe deVeloPMent 32

Serif Typeface Choices

The serif choices have a more sen-

sual feel, but also don’t have a close

relationship to the Thai style that

we are looking for.

33

Typeface Combination

Typeface Manipulation

In order to establish truly iconic

and unique branding we experi-

mented with customized our logo

type treatment. First, we worked

with a fusion of two similar type-

faces. By adding the favorable

aspects of one typeface to another,

we discovered some interesting

combinations.

Taking the customization idea

further, we experimented with

manipulating part of a typeface to

represent innovation.

Museo sans 500

Museo 500

oblik Bold

Archer Medium

sabaisabai

logo tyPe deVeloPMent 34

Custom Typeface

Again, expanding on the idea of

customization and innovation, we

developed a custom typeface from

scratch. We experimented with a

few custom Sabai type sketches,

and proceeded to perfect the

sketches using vector editing soft-

ware. The connection of the a and

the b resemble fusion – the fusion

between tradition and innovation.

The Market and Skylounge logos

were designed around the final-

ized Sabai typography. The same

smooth contours, rounded edges,

and general shape of the charac-

ters remains consistent throughout

the three logos.

Refinements on this custom typog-

raphy were very extensive; but in

the end, they proved to be impor-

tant in establishing a certain look

and feel that we wanted to repre-

sent our restaurant/retail center.

35

Final Logo and Typography

With the typography applied to the

logo marks, we see the final logo

come together as one cohesive de-

sign representing all that is Sabai.

Minor changes to the typography

include eliminating swash-like fea-

tures from the M and t of Market,

and reducing the size and shape of

the tails of the y and g.

Century Gothic turned out to be

a great choice for the positioning

statement typeface. It does a good

job of complimenting the custom

typography because of its round,

sensual, and modern appearance.

Color SystemsColor can represent so many different things, especially

in Thai culture. So color combinations were carefully

chosen based off of Thai-related imagery and ide-

als. Thailand is a geographically appealing culture of

vibrant and luscious colors found mostly in nature and

cultural practices. We concentrated on utilizing these

warm, fun colors to portray both nature and the tradi-

tional Thai philosophy of fun and lightheartedness.

37

Color Sampling

After compiling a hefty amount

of image research and exploring

the many forms of Thai art, we’ve

selected a series of photos that rep-

resent several different Thai char-

acteristics. We sampled colors from

the images ourselves and used

Adobe Kuler as well. We received

a lot of interesting results and also

began to see a trend in reappear-

ing reds, oranges and greens.

Color systeMs 38

For our final color system, we

wanted our colors to be influenced

by nature, as well as food and

people. The reoccurring colors

we noticed appeared much more

vivid after sampling this photo of

the Buddha statue at Phutthamon-

thon. We focused on incorporat-

ing the traditional “Thai red and

oranges.” Overall it represents

nature and warm elements of

Thailand, and the tradition.

Initial self-color sampling

39

Final Color System

PANTONE297 U % R 114 G 205 B 244

C 49 M

1

Y

0 K 0

PANTONE276 U

% R 198 G 63

B 140

C 50 M

0 Y

100 K 0

PANTONE312 U

% R 0 G 175 B 219

C 96 M

0

Y

11 K 0

PANTONE382 U

% R 193 G 216 B 47

C 29 M

0 Y

100 K 0

PANTONE151 U

% R 248 G 152 B 40

C 0

M

48 Y

95 K 0

PANTONE1795 U

% R 238 G 52 B 36

C 0

M

94 Y

100 K 0

PANTONE4645 U

% R 190 G 133 B 76

C 37

M

68 Y

28 K 0

% R 255 G 225 B 79

C 0

M

9 Y

80 K 0

PANTONE115 U

PANTONE412 U

% R 39 G 17 B 0

C 0

M

30 Y

66 K 98

Referring again to our cultural

research we pulled inspiration

from or final color systems from

all things Thai. We worked with

colors of Thai nature art and

food. Noticing several similarities

throughout our cultural research,

we were able to narrow our color

palette down to nine effective

choices.

Our cool blues and greens reflect

natural elements whereas the

warmed red tones show the heat

and spice of Thailand. These

vibrant colors compliment one an-

other while imitating Thai culture.

Examples of different values of each Pantone color.

Color systeM 40

Color Application

After deciding on a final color

system we worked on applying it to

our logos in an aesthetically pleas-

ing manner, while still taking into

consideration the theory behind

colors as well as the meaning to

Thai culture.

Blue is shown in the Skylounge Sabai bar

and gallery logo relating again to the natural

elements associated with Thai culture and our in-

novative ways of allowing people to interact with

nature through their five senses. This “cardiac

blue” has also been thought to secrete at least

eleven tranquilizing hormones, making it one

of the most calming colors available to our eye.

This made it an attractive choice for our creative

lounge and gallery area.

Red was reflected in the Sabai logo to represent

the heat and sizzle of Thai cuisine as well as the

warm atmosphere of our restaurant. From a

color theory aspect, the presence of the color red

causes a person to release Epinephrine, enhanc-

ing flavor and making one hungry. This made it

the perfect solution for the restaurant section of

Sabai.

Green represents the Sabai spice shop, drawing

the connection between Thai spices and natural

elements. Studies have shown that medium tones

of green tend to make people feel tended and

secure, causing them to spend more money confi-

dently, perfect for a retail environment.

41

Final Color Logo Marks

The final logo marks each contain

a slight gradient from one color to

another. Rather than gradiating a

red to a light red, the gradient is a

transformation from our yellow to

our red; this symbolized the fusion

and innovation that we are trying

to accomplish with Sabai. Stylisti-

cally, the gradient also makes the

logo look more smooth and sensual.

In cases where the gradient logos

can not be used, the solid color

logos will take their place – and still

uphold the wide variety of symbol-

ism.

Poster SystemsWe worked individually on creating innovative poster

systems that represent the Thai experience in a mod-

ern, playful manner. Imagining this collateral as being

a series of three as well as standing on its own,

we created unity in these pieces through repetition,

color and conceptual ideas.

www.sabaiexperience.com

800.427.2224

4120 Brighton Blvd.denver, Co 80216

43

Poster Design Julie luu

For my poster system, I did

different approaches, such as

blowing up the logo, centering the

logo, putting a border, and using

just type.


800.427.2224



800.427.2224


800.427.2224 4120 Brighton Blvd. Denver, CO 80216

4120 Brighton Blvd. Denver, CO 80216 • 800.427.2224


“Bangkok is Thailand’s hottest city, both in temperature and night life.”

Come enjoy a Bangcock Cooler at skylounge.

Poster systeM 44

I focused on creating modern

posters by putting a simple fact

about the bar and gallery, the

restaurant and retail. By using just

type, I feel that the viewer would

read them and want to come to the

cultural center to learn more.


“Bangkok is Thailand’s hottest city, both in temperature and night life.”

Come enjoy a Bangcock Cooler at skylounge.


“Letting petty matters get in the way of enjoying life just isn’t acceptable.”

Celebrate thai philosophy and cuisine at sabai.


“Ginger is used in different ways in Thaidish as food, flavoring and spice.”

Come visit the Market for spices and cookbooks.

45

Poster Design emily Verhagen

For my poster design I decided to

focus on the logos and try to add

some Lai Thai into the design.

The Lai Thai posters didn’t work

well because it created a new

identity and drifted from our style

we’ve created through the process.

The logo image posters are more

abstract and they create a bet-

ter balance between positive and

negative space. I chose our colors

combined with black so the colors

of the logo mark really pop out.

sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216 sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216 sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216

sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216

sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216

Poster systeMs 46

sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216 sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216

t h e t h a i e x p e r i e n c e

sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216


sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216sabaiexperience.com 800.427.2224 4120 Brighton Blvd. Denver, CO 80216


47

Poster Design Kyle Warfield

For my poster series. I really

wanted to focus on innovation and

take a more modern approach to

the Lai Thai designs. In doing

this, I illustrated a set of shapes

that represented the three parts of

our brand. I then combined the

illustrations

Poster systeMs 48

49

Poster Design Whitney yehling

For my poster systems I focused on

bold, graphic images to represent

the playfulness of Sabai. Utilizing

our color palette I first concentrat-

ed on a strong contrast, making

our logos come to life against the

black background.

Then, taking a different approach,

I used traditional Thai designs as

inspiration for the repetition post-

ers. The reappearing logos act as

a branding strategy in that their

imagery resonates with the viewer.

�

Poster systeMs 50

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�

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Collateral & BrandingBuilding up the identity consists of figuring out how to

approach each audience. Brand placement is extreme-

ly important, so it is ideal to expose Sabai as many

ways as possible. We wanted to brand unique products

for our cultural center to stand out and remain eco-

friendly. Our collateral ranges from a digital menu, to

spice packaging, to transportation.

53

Digital Media

Here is an example of our home page. The

center graphic would ideally be a mov-

ing carousel that features the restaurant’s

specials for the week.

Here is an example of our digital menu

boards, it will be animated to show the bar

menu as well.

CollAterAl & BrAnding 54

Packaging Design

The spice market will have big

buckets with different spices that

costumers can grab recycled bags

and pick which spice they want.

We decided to have the costumers

grab their own bags because it will

be cost efficient.

Made with 100% RECYCLED MATERIALS and 2.25 gauge meets CA minimum reusable bag thickness standard.

55

Transportation

Here are examples of transporta-

tion brands. We used a bus, light

rail, and tuk tuk. These transpor-

tation will be going by and to our

cultural center.

We are using this tuk tuk to take our costumers from the

light rail to our cultural center. It is eco-friendly and cost

efficient.

CollAterAl & BrAnding 56

Here are examples of brands for

transportation that people will be

able to see when walking by or in

the sky. We used a bus stop, an

airplane banner and billboard.

800.427.2224

57

Microsoft Tags

This billboard example shows a large-

scale version of our Sabai logo along with

a Microsoft Tag. A Microsoft Tag is the

future within the design and marketing

industry. It acts like a bar code and a scan-

ner. The audience is urged to snap a photo

of this ‘barcode’ in order to be directed to

a website. This could serve as a great tool

for communicating more effectively and

sustainably.

ProgrammingProgramming is the first stage in the design process,

which involves finding inspiration, developing a con-

cept, and beginning to develop the layout of the space.

59

Inspiration

In order to design the space

effectively it was important for the

designers to research all cultural

aspects that are essential to

Thailand, focusing on geography,

philosophy, cuisine and art.

Inspiration was also drawn from

books, photographs, colors,

architecture, and landscape.

ProgrAMMing 60

Criteria Matrix

Concept Statement

The first step in space plan

development is the completion

of the Criteria Matrix. This

spreadsheet allows the designers

to establish the needs and wants of

the client. These factors include;

square footages, adjacencies, public

access, daylight requirements,

acoustical and visual privacy,

plumbing, special equipment, and

any other special considerations

that need to be implemented into

the design.

Criteria

Matrix Area

Qua

ntity

Squ

are

Foo

tage

Adj

acen

tcie

s

Pub

lic A

cces

s

Day

light

Aco

ustic

Priv

acy

Vis

ual P

rivac

y

Plu

mbi

ng

Spe

cial

Equ

ipm

ent

Spe

cial

Con

side

ratio

ns

Restaurant 1 Kitchen 1 1,275 2,4,5,7 Low Low Yes Some Yes Yes Commercial Appliances

2 Dining Area 1 3,176 1,3,6,7,15 High Medium Yes No No No Sunken Seating

3 Hostess Station 1 2,6, Entrance High Medium No No No No Phone

4 Break Room 1 156 4,5 None Low Yes Yes Yes Maybe

5 3. Office 1 100 1,4 None Low Yes Yes No Maybe

Computer, Safe. Copier,

printer, faxer

6 Bar 1 184 2,3,7 None Medium No No Yes No

7 Server Station 1 1,2,6 None None Low Some No Yes

Retail 8 Cash Wrap 1 9,12 Low Medium None No No Yes

Computer wired to office

computer and printer.

ADA counter

9 Sales Floor 1 896 8,10,11,12 High Medium Yes No No No

10 Office 1 120 8, 11 None Low Yes Yes No No

Computer and printer

connected to computer

at cashwrap. Safe,

11 Storage 1 242 9,10 None None None Yes No No

12 Entrance 1 432 8,9 High Low No No No No

Gallery 13 Display Floor 1 96 11,14 High High Some No No No

14 Information Desk 1 13 Medium Medium No No No No

Restrooms 15 Restaurant Restroom 2 236 1,2 High None Yes Yes Yes no ADA

16 Retail/Gallery Restroom 2 64 Retail, Gallery High None Yes Yes Yes No ADA

Total

Circulation at 25%

The fusion of Thai cuisine, art and natural landscapes within a sustainable envelope

actualized through innovative and biophilic design. Connection to nature in the space will be

achieved through active solar, day-lighting, ventilation, renewable resources, natural materials,

organic products, and a living roof. Water and energy conservation will be achieved through

the selection of environmentally conscious appliances, fixtures, and surfaces as well as the

utilization of geothermal power sources. Color, lighting, and texture will complete this bond

between the space and the surrounding natural environment.

61

Bubble Diagrams & Relationship Diagrams

Once the Criteria Matrix has been

solidified and the designers have

factored in all the requirements

for each area of the overall space

rough bubbles and diagrams are

created to begin visualizing the

space plan. These sketches further

the development of the adjacencies

and square footages of the space.

Upon completion of the relation-

ship diagrams it is determined

that a second floor is necessary to

accommodate the art gallery as

well as a roof top bar with outdoor

lounge area.

SchematicsDuring this phase the designers further develop indi-

vidual spaces focusing on the hierarchy of the spaces

and necessities of day lighting, acoustic absorption and

human dimensions.

63

Prototypicals

After adjacencies have been

decided, the sketches are further

refined and spaces are drawn at

accurate scale, taking into account

circulation, spatial requirements,

built-ins, and furniture. At this

stage the designers roughly de-

velop the means of egress, views,

day-lighting, seating arrange-

ments, stair and elevator location,

and fenestration. These prototypi-

cals lead to the implementation of

a larger skylight over the gallery, a

living roof that can be viewed from

the rooftop bar, and fire-pits in the

outdoor lounge area.

Restaurant Retail

sCheMAtiCs 64

Gallery Rooftop Lounge

65

Space Plan

The space plans that have been created reflect

the needs and wants of the client and incor-

porate the concept of the design to all spaces.

The completed plan includes a restaurant

and bar, a retail space, art gallery and rooftop

bar with an outdoor lounge area. All spaces

are effectively connected through curvilinear

lines, seamless circulation, innovative elements,

unique materials, and connection to the natu-

ral environment.

sCheMAtiCs 66

Design DevelopmentIn design development the designers choose finishes,

furniture and fixtures that emphasize the concept.

Renderings are made to aid the clients visualization of

the finished design.

69

Rendered Space Plan

Recreating finishes and materials

with color on the space plan visu-

ally defines as well as connects the

different spaces within the plan.

design deVeloPMent 70

Rendered PerspectivesTwo dimensional rendered drawings communicate

the vibrancy, color, depth, and texture of the finishes,

furniture, materials and textiles utilized in the design

of each space.

73

Entry

The main focal points of the

restaurant entry are the water wall

feature behind the hostess stand

and the woven wall treatment

behind the built-in bench. Both of

these elements create an inviting

atmosphere that is stimulating as

well as serene and reflects the con-

cept of landscape within the space.

rendered PersPeCtiVes 74

Gallery

The gallery is visually and acousti-

cally private while maintaining

an open plan and efficient circula-

tion. It is a welcoming space that

incorporates curvilinear lines,

day-lighting, a connection to the

outside environment with views of

the living roof, and a seamless flow

throughout.

75

Lounge

This intimate space is a comfort-

able waiting area for restaurant

customers that offers relaxation,

views, and is conducive to con-

versation. Rich, warm colors, soft

textiles, and day-lighting create an

environment that allows custom-

ers to unwind while waiting to be

seated. A partial wall separates the

space from the bar, but still allows

a clear view of the scene.


Dining & Bar Area

This space is sophisticated while

maintaining a fun and entertain-

ing atmosphere. The dining area

offers views of both the open

kitchen and the bar as well as

sculpture and artwork throughout

the space. Booth seating is condu-

cive for intimate conversation, and

adjacent to the bar, a large table

with sofa seating provides a fun

casual setting for a group of six.

Earthy, rich colors balance unique

textures and a variety of finishes

such as concrete, glass, unique

wood grains, and textiles.

77

Rooftop Bar & Outdoor Lounge

The space exudes urban cool with

sleek finishes and materials, moun-

tain views and an outdoor patio

complete with fire-pits surrounded

by lounge seating. Colors in blue

and gray tones reflect the view

outside and complete the bond

between the space and the outdoor

environment.


Exterior

The shape of the building as well

as the awnings at each entrance

interprets the curves of the Thai

Sala. The roof angles up towards

the sky allowing for maximum

day-lighting, mountain views and

maintaining a direct connection

with the outdoor environment.

Paper stone on the façade and aw-

nings creates a sleek exterior that is

urban and unique.

79

Model

A three-dimensional model com-

municates the dynamic structure

of the rooftop bar and lounge,

focusing on elements of the space,

including; shape, line, symmetry,

fenestration, materials, circulation,

and views.


Design PaletteThe design palette shows the finishes, furniture and

fixtures that make up the restaurant & retail space.

83

Design Palette first floor

design PAlette 84

85

Design Palette second floor

design PAlette 86

Code Summary

Project requirements for the client include:

• Utilizing natural light

• Energy efficiency

• Composting

• Printing materials with soy-based inks

• Greenery

• Water conservation

• Renewable energy sources (solar radiation, wind, plant-by-

products, or geothermal sources)

• LED or compact fluorescent lighting

89

LEED & Sustainability

Codes & ADA Analysis

Occupancies:

• Non-separated Mixed Occupancies (Assembly, Mercantile,

Business, Storage)

• Assembly (A-2) requirements are applied to the entire building

• NFPA- A-B Assembly, OL greater than 300 needs to be less than

or equal to 1000

Occupant Load:

• 7,310 (Floor Area) / 15 (Occupant Load) = 488

Plumbing Fixture Calculations:

• Water Closets- Male = 7

• Water Closets- Female = 7

• Lavatories-Male = 2

• Lavatories-Female = 2

• Drinking Fountain = 1

• Service Sink = 1

Mezzanine Requirements:

• Cannot exceed more than 1/3 of the room or space

• Only one mezzanine is allowed in a space

• Appropriate headroom must be provided

• Must be open to the room in which it is located and

requires one or two exists to the room or space below

ADA Requirements:

• Restroom accessories and grab bars

• Signage

• Parking spaces

• Clear floor space

• Handrails

• Separate ADA accessible male and female stalls or a

unisex restroom

Code suMMAry 90

Finishes:

• Class A- interior wall and ceiling finish- flame spread 0-25, (new

applications) smoke developed 0-450

• Class I- interior floor finish- critical radiant flux, not less than 0.45

/w/cm2

Problem Statement

Form- To incorporate three different public facilities into one space while

maintaining a unified concept and design scheme.

Function- The space is required to provide entertainment, education, visual

stimulation, and ease of movement, therefore adjacency requirements and

efficient circulation need to be met in the design.

Economy- Steps to utilize the existing plumbing and structure of the

building should be taken when at all possible.

Time- Project should be scheduled accurately to accommodate all

subcontractor deadlines.

eMily VerhAgen

92

Core Values

Documents

Sabai