Vol. 29-No. 8 NEW YORK, WEDNESDAY, FEBRUARY 19, 1930 Per Year-$4.00- a

HERE'S A NEWS1LvIN HIT

right down

the dollar alley!

YOU'LL rate ,,'Tain't No Sin" mighty high fox trot, but a little smoother and morejust as soon as you've reviewed it. And sentimental than the hot face. It rounds

rightly, too-it's a wonderfully peppy nov- out one of the best dance couplings you'llelty number with the added brilliance of meet in a month of Sundays!Ben Selvin's clever musical showman- ' - Stock ,plénty of this Selvin hit recordship. now, and be sure your copies are stacked

A delightfully different number stamps on >a handy shelf-for they won't staythis record's other side-it's another fine there.long!

Record No. 2096-D, 10 -inch, 75c

'TAIN'T NO SIN (To Dance Around in Your Bones) Fox Trots

FUNNY, DEAR, WHAT LOVE CAN DO C Ben Selvin and His Orchestra

Columbia p ss- RecordsViva- tonal Recording - The Records without Scratch

Columbia Phonograph`Company, 1819 Broadway, New York City--"'., (.% ",1 Canada: Columbia Phonograph Company, Ltd., Toronto LC: ..% .w` ;«

R 11\16

No. 846 Art Console. Embodying auto.mate volume control, visual tuningteeter.silent tuning key and 21.5 Push -Pull audio amplification. Triple ScreenGrid circuit. 10 Tubes. Price, leas

kies.rib`s.East.. .nrRoc$347.50

No. 612 High Console. Walnut cabinetwith molded li nenfold front and ur.rarely molded grill panel. Triple

Screen Grid radio fre circuit.

i `:1; L:aof259Rockes.

YOU won't find stock market "mountainpeaks and valleys" in Stromberg-Carlson

sales charts! But consistent growth ..continuous prosperity .... are there. Onelook at the five years' figures reveals an elo-quent story.

Conservative building along the lines of soundbusiness economics, is Stromberg-Carlson'spolicy. Every effort is made to protect dealers-to insure that they make money. Prices guar-anteed by the factory. No radical changes indesign. Nothing, in fact, but quality merchan-dise offered at prices guaranteeing fair profits !

Telephony-which has contributed so muchto radio's growth-is responsible for a greatdeal of Stromberg-Carlson's success. Its influ-ence in perfecting these famous instruments,is amply demonstrated in the two new modelsrecently completing the line.

STROMBERG-CARLSON TELEPHONE MFG. CO.,ROCHESTER, N.Y.

Listen Monday Evenings tothe Coast -to -Coast Broadcastofthr Stromberg.Carlson t Ir-cheatra over the NationalBroadcasting Company'sBlue Network nod associatedStations.

1927$4,300,000

1926$ 3,200,000

191.58710,000

1929$8,700,000

1928$6,200,000

Consumer purchases of Stromberg-Carlson radios in the nation s mostcompetitive market, Boston and New York, for five years.

Each veer September through August.

ci 0/7 aKET

tNioon. .6 P5l4 yR ardooPrh,os nwoigthro pSht rCombbeinga-

Cnrlaen radio tone. Compact walnutFrenchfinished cabinet of influence.

Triplo. Screen Grid radio frequencycircuit. Prier. less tubes, $369East of Rockies . . .

No. 652 Low Console. Compact walnutfinished cabinet of modern French in.fluency. 61ves full size Stroml.erg-Carleon radio rrprodort ion. TripleScreen Grid radio frequency circuit.Price, less tubes, East of $239Rockies . . . . . C I

EMAKERS OF VOICE TRANSMISSION AND VOICE RECEPTION APPARATUS FOR MORE THAN THIRTYFIVE YEARS

THE TALKING MACHINE & RADIO WEEKLY is published every Wednesday by the Phonograph Publication. Co., 146 Water St.. New York. Entered an ``roodelan. matter April 18. 1911 at ;oat Office at New York, N. Y, under act of 111 arch 3, 1879. Subscription $4 per annum. 9i .1. 21-No. 8, February 19. 1930.

THE TALKING MACHINE and RADIO WEEKLY

Columbia Phonograph Company, New YorkCanada: Columbia Phonograph Company, Ltd., Toronto

It will pay you to

feature this leader

of the COLUMBIA

PORTABLE LINE!

The Viva -tonal Columbia Portable line is the bestselling group of portable instruments on themarket. That's because the handsome design andwonderful tonal fidelity-" like life itself"-of theseinstruments gives you quality that's startling inportables!

And Viva -tonal Columbia Portable No. 175 isthe aristocrat of this splendid line-it's the finestportable made. The customer. who wants portablecompactness, who demands flawless tone reproduc-

tion, and is willing to pay a little more for the lastword in refinements, will buy this beautiful instru-ment on a five-minute demonstration. One in yourwindow will pull him in off the street to begin with!This model is electrically operated from housecurrent. Its trim and hardware are gold plated-and it sells for $60.

At $50, you'll sell plenty of No. 163 Viva -tonalPortables-they're ideal for the thousands whomust consider the limited space of small homes and

apartments. This instrument has the tonal qualityand volume of a high priced cabinet, and a smartappearance that's a credit to any living room. Ithas the new Master Flyer spring motor, and all itshardware is beautifully buffed and lacqueredheavy brass plate.

And don't pass up the great volume business there

is in lower -priced portables! Columbia gives youthe best in this class, too-the Viva -tonal ColumbiaPortable No. 126, selling for only $25. This port-able is a great seller to the slimmer pocket -books.And it's an especially suitable model for campingand motor trips, and for the student's rooms. Noother moderately priced portable has such puretone-"like life itself"! -

Stock these blue-ribbon portables now, displaythem and push them-they're the busiest go-gettersyou'll ever collect on!

"Magi, 4 Nota..

4 THE TALKING MACHINE and RADIO WEEKLY

Know Where You Stand:

At a time when Doubt shrouds the future ofso many radio and radio -phonograph lines,

VICTORoffers a definite merchandising policy thatstands for absolute Certainty! You knowexactly where you stand when you tie upyour success with VICTOR'S!

NEW YORK TALKING MACHINE COMPANY

460 West 34th StreetNew York City

176 Johnson StreetBrooklyn, N. Y.

Victor Wholesalers Exclusively

327 Washington StreetBuffalo, N. Y.

218 E. Washington StreetSyracuse, N. Y.

CLEVELAND, O., Friday.

The radio industry is receiving manyreports of improved business condi-tions. At a meeting of the Radio Manu-facturers Association's board of direc-tors at Cleveland, February 10th, coin-cident with the annual convention ofthe National Federation of Radio Asso-ciations, of jobbers and dealers, therewere numerous reports of better busi-ness during January, and also in fu-ture prospects.

Effects of last year's over -productionof radio receiving sets, according toindustry reports, are almost past. Theera of cut prices, due largely to dis-tress merchandise, is about over, it issaid, and with reduced production, nor-mal manufacturing schedules and dis-tribution soon will be reached.

H. B. Richmond, of Cambridge,Mass., prsident of the R. M. A., ina report to the board of directors, andalso in addresses to the convention ofjobbers and dealers and on broadcaststation WHK of Cleveland, told of the

7heTALKING MACHINE

RADIO WEEKLYVol. 29-No. 8 NEW YORK, WEDNESDAY, FEBRUARY 19, 1930

REMEDIES FOR TRADE EVILS URGED

BY FEDERATION CONVENTION IN

4TH ANNUAL ALLIED MEETINGSJ. NEWCOMB BLACKMAN IS CHOSEN AS PRESIDENTHarry Alter Heads Radio Wholesalers' Association-Many Business

Topics Ventilated by Prominent Men at Dual Sessions in Cleve-land-Better Practices Seen as Aid to Stabilization.

[Special to THE WEEKLY]CLEVELAND, O., Saturday.

One of the most interesting sessionsin the history of the allied radio tradeassociations, now known as the Nation-al Federation of Radio Associations,took place here during the early partof this week.

A substantial attendance material-ized and put in its presence at all ses-sions, while a special meeting of theMerchandise Committee of the RadioManufacturers' Association on Mondaypreceding the convention brought anumber of manufacturing executiveswith whom the conferees could main-tain contact.

On Monday the Federation meetingopened with official commentary byMichael Ert, of Milwaukee, as presi-dent and Howard J. Shartle, vice-presi-dent of the Ohio Radio Trade Associa-tion, welcomed those present on behalfof the Ohio trade. Mayor John D. Mar-shall, of Cleveland, also addressed thegathering, paying a tribute to radio

and Ray H. Bechtol, newly -electedpresident of the Ohio organization,spoke on the value of co-operation. Atthe Monday luncheon H. B. Richmond,,president of the R. M. A. and WilliamS. Hedges, president of the NationalAssociation of Broadcasers, were theprincipal speakers.

Reports from prominent members ofthe Radio Wholesalers' Association tookup the afternoon session, includingHarry Alter, Set Committee chairman;David Burke, Trade Relations; JamesAitken, Market Study; David F. Gold-man, Better Selling; H. E. Richardson,Accessories; A. A. Schneiderhahn, sub-stituting for chairman of Trade Rela-tions committee; Dr. George W. Alli-son, Chicago, discussed for the meet-ing "The Trade-in Problem"; David M.Trilling, of Philadelphia, spoke on "Fi-nancing Time Payment Sales" and E.A. Reutner, St. Louis, discussed "Uni-form Accounting and Cost Systems."

A banquet for all present was heldMonday evening at the Hotel Statler,

(Continued on page 33)

WELLING SYNDICATE

BUYS TEMPLE ASSETS,

TO OPERATE COMPANYCHICAGO, ILL., Saturday.

Leonard C. Welling, president of theK. W. Radio Co., Inc., New York, rep-resenting a syndicate of business men,has purchased the entire assets of theTemple Corp., this city. Accordingto Mr. Welling, the syndicate will con-tinue operations in the plant immedi-ately and will continue the use of theTemple trade name.

The purchase includes all patents,good will, trade name, machinery,equipment and merchandise inventory,which is reported to be well above amillion dollars.

Many of the former Temple distribu-tors throughout the country have al-ready applied for wholesalers' fran-chises and in certain sections, jobberswill be appointed, Mr. Weling stated.Several experienced radio productionand sales executives have already join-ed the new group, and it is expectedthat within a few days the plants inthis city will be in full operation.

Several new merchandising innova-tions will be inaugurated by the syndi-cate. which, it is said, will assurethe plants continued manufacturingthroughout the summer months andduring the "off season."

Mr. Welling is making his headquar-ters at the Temple plant here and ispersonally supervising all activities.

I'cr l ea r--,` Lnn

$7,500,000 WILL BE

SPENT BY RCA -VICTOR

FOR 1930 EXPANSIONNEW BUILDING IS PLANNED

More Than $2,000,000 Worth ofEquipment to Be Brought toCamden from General Electricand Westinghouse Factories-Victor and RCA Radiolas to BeManufactured in New CamdenFactory-Edward E. ShumakerIs Optimistic Over Future ofIndustry.

CAMDEN, N. J., Friday.

An expansion program involving theexpenditure of more than $7,500,000during 1930 is to be undertaken atonce by the RCA -Victor Co., Inc., ac-cording to a statement today by Ed-ward E. Shumaker, president of thecompany. More than $5,500,000 of thissum will be spent for the constructionof a new building, and mechanicalequipment including machine tools,small tools, conveyors and other im-portant items. The new building is tobe used for the manufacture of radioparts for radio assembly and shipping.In addition to this, over $2,000,000worth of equipment is being broughtto Camden from the General Electric

(Continued on page 33)

LIQUIDATION OVER, CREDITS RECOVERING, Grigsby-Grunow January Five New Directors

Elected in R. M. A.R. M. A: DIRECTORS' SURVEY DISCLOSESSales Total $5,368,788

CHICAGO, ILL., Saturday.

That the country is inherently pros-perous and willing to buy that whichit considers necessary for entertain-ment and education, is indicated in astatement made yesterday by B. J.Grigsby, president of Grigsby-GrunowCo., maker of Majestic radio, relativeto his company's sales of last month.Mr. Grigsby's report follows:

"Our company's sales for the monthof January were $5,368,788, which com-pares with $5,255,975 for the corre-sponding month of last year. Reportsfrom our dealers indicate that theirsales for the month were substantiallyin excess of the company's production."

encouraging trade reports and outlook.President Richmond and Major H. H.Frost, chairman of the Association'smerchandising committee, both report-ed that liquidation of excess produc-tion, contrary to past predictions, wasabout over and probably would be com-pleted in a few weeks instead of a fewmonths, as originally expected. Refer-ring to the industry's difficulties lastyear, President Richmond stated that25 per cent. of the manufacturers havemaintained price levels, 35 per cent.cut prices, and 40 per cent. have be-come involve4 in financial difficulties.This, however, reduced the number ofmanufacturing units, President Rich-mond said, with production schedulesnow approaching reasonable prospec-tive demand. Chairman Frost, of themerchandising committee, reported thatdistress stocks were not large and hadbeen reduced greatly since December15th, with only a few more weeks ofliquidation in prospect. Chairman Les-lie F. Muter of the credit committeealso reported substantial improvementin industry credit conditions.

AMRAD INCOME FOR1929 WAS $290,054

MEDFORD HILLSIDE, MASS., Tuesday.The Amrad Corp., this city, reports

for the year ended December 31, 1929,net income of $290,054 after chargesand Federal taxes, equal to $3.63 on79,983 capital shares, against $182,179or $2.98 a share in 1928.

CLEVELAND, O., Friday.

Personnel changes among prominentexecutives of several radio manufac-turers have resulted in several changeson the board of directors of the RadioManufacturers' Association. At theCleveland meeting of the board resig-nations were received from Vernon W.Collamore, formerly of Philadelphia;George C. Furness, of New York; A.J. Carter, of Chicago; Major H. H.Frost, of New York, and Jess B. Haw-ley, of St. Charles, Ill. Mr. Furnesswill continue service for the associa-tion as chairman of the Statistics Com-mittee. Major Frost also will continueas chairman of the MerchandisingCommittee, and Mr. Hawley as chair-man of the Show Committee.

To fill the five vacancies caused bythe above resignations, the board ofdirectors elected unanimously to itsdirectorate the following: A. T. Haugh,of Rochester, former president of theR. M. A.; Fred D. Williams, of NewYork; E. N. Rauland, of Chicago;James M. Skinner, of Philadelphia, andArthur C. Kleckner, of Racine, Wis.

The Talking Machine & Radio WeeklyPUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPH PUBLICATIONS COMPANY, 146 WATER STREET, NEW YORK

TELEPHONES: CABLE ADDRESS:

JOHN 2365-2366 'The Trade's Only Weekly's' REGIBID

CURTIS A. WESSELEditor

EDWARD H. DAVIS, Publisher

SIDNEY E. DAVISManager

Entered As Second -Class Matter April 18, 1916, at the Poet -Office at New York, N. Y.; Under the Act of March 3, 1879

Annual Subscription Rates: United States and its Dependencies, $4; Foreign Countries, $6; payable in Advance. Single Copies, 20 Cents

Vol. 29 NEW YORK. WEDNESDAY, FEBRUARY 19, 1930 No. 8

OUT THE SELFSAME DOOR

Last week's assembly of the National Federation of RadioAssociations brought together about five hundred sensiblemen, very serious about saving the radio industry and regard-less whether the business needs saving in the respect thatinternal deliberations can save or slay it. It may be doubtedwhether anything is radically wrong with radio traffic savea degree of indifference in public demand, due to inadequateand poorly -managed broadcast, and to this phase of the situ-ation the convention paid no attention. Over -production, pre-mature new models and tubes and foolish business policiesare evils, it is true, but trade conventions can do very littleto curb them and their harm, indeed, is palpable most whenpublic demand is not all that it should be. When business isbrisk, one hears any vagaries ofmismanagement that radio and every other business manifest.

Passing over the larger aspects of the situation, and tak-ing the Cleveland program and its participants at their facevalue, the event may be reckoned as well worth its cost oftime and outlay to those attending. Apparently the whole-sale distributive aspects of the trade offer the most specificfuture problems, as there were by several times more whole-salers than either manufacturers or retailers present. Thevery important role the distributor plays in radio merchan-dising, that of 'taking up the slack,' is a gruelling one justnow. Numbers of him were on hand at the Statler Hotel tofind out whither we are drifting.

The whole convention failed to ask, however, why noth-ing more interesting than Jocko Monk's Society Orchestra ina program of dance tunes is the chief attraction that a manbuys, practically for a year now, when he buys a radio set.Until consumer demand is aroused avidly by a great varietyof broadcasting, high lights of which have been mentionedagain and again in THE TALKING MACHINE and RADIOWEEKLY, business will continue so dull that fist -fights canbe started about an argument whether fifty and ten or fifty,ten and five is the proper discount from the factory.

It cannot fail to have been arresting to anyone studyingthe Cleveland picture that so many present were quite palp-ably enjoying substantial business, though the industry issupposed to be reeling from a succession of stupefying blows.Even such men as were looking for jobs, and jobbers as werelooking for lines, presented a cheerful front and-each withintheir own capacities-financial responsibility. A majority ofthose actively engaged in business received telegraph or tele-phone reports of daily sales and matters at home almost asenergetically as in boom period. There was no fear and littlenervousness in any man about his own proposition. It is thefashion, of course, to suspect or to profess to suspect thateverybody else's is sour.

Now, these are not the signs of a dejected or a degraded

industry. It would be gloomy, in the extreme, if signs of de-jection or degradation shówed. It is important to mentionthis for the benefit of such as were not in the phonographbusiness when radio came along, or in the piano business whenthe talking machine appeared.

The bugbear of liquidation is feebly waving its legs andthose who turned white at mention of it only a few weeks agoare asserting with a swagger that there is little or no moreover -production to be marketed. Some of them do not knowthat they imbibed most of their reassurance from this pagein THE TALKING MACHINE and RADIO WEEKLY, whichhas been about the only authority definitely and positively tomaintain that dumping would not greatly demoraliize the1929-30 season because production stopped among weak sis-ters when borrowing at the bank became a trick for Houdiniin October last.

Communistic, chauvinistic schemes for curbing futureover -production by periodic reports to a central bureau willhave to witness a great advancement in the essence of humannature before they work. It is no more likely that men willinform, for the possible edification of competition, anyone ofthe truthful and exact proportions of their operations thanthat they will split profits with competitors.

The best guide to proper production and guard againstover -production that commercial sense can devise will befound in experience and wisdom on the part of the individual.Output should follow credible estimate of sales, not sales anincredible estimate of output. The industry has passed thepoint where the wish for riotously profitable selling can befather to the thought of unbridled immediate manufacturing.

The remark of Mr. J. N. Blackman at one of the whole-salers' conferences in Cleveland to the effect that there aresome 2,900 distributors in radio, with a resultant of about131/4 dealers per jobber, has attracted comment from Mr. Mor-ris Metcalf, who writes : "If Mr. Blackman's figures were any-where near correct, it would appear that there is just as muchover -production of dealers and jobbers as of radio sets. Areduction of jobbers and dealers will mean as much in termsof profitable business to those who remain as a reduction inthe volume of radio sets will mean to those manufacturerswho survive the corrective process. It is not more sales out-lets that the manufacturer wants, but fewer and better ones,and it is the sincere hope of the manufacturer that the listsof recognized jobbers and dealers for the coming and subse-quent seasons will more nearly describe the respective func-tions of these two outlets than they have in the past."

The fact is that there are not 2,900 radio wholesalers.The example cited jocosely by Mr. Blackman was a trademailing list and, as everybody knows, a list of 2,900 namescan be sold at a higher price than a list of 900 names whichmight more accurately describe the field in terms of goingconcerns, well -rated.

Over -production of the retail and wholesale trades hasbeen prevalent since radio began and is only relatively less

THE TALKING MACHINE and RADIO WEEKLY

onerous at present than eight years ago, though water is natu-rally seeking its own level. Quick results cannot be too con-fidently anticipated, in further decimation of the ranks, owingto the comparatively small amounts of money requisite forgoing into either the jobbing or the retail business and theconstant recurrence of new brands of goods seeking outlet.Just at this moment, several makes of product are on thehorizon whose avowed objectives are exclusive wholesalersand exclusive retailers. Does anyone imagine that hordes ofexisting jobbers and dealers intend, or even are able, to throwoff their existing obligations and espouse the new lines? Somewill, but to a large extent exclusive new representation ateither retail or wholesale will be drawn into the field frommen in other kinds of business to whom the new types of radiowill look good. Then the true and bloodiest battle for survivalof the fiittest in radio merchandising will begin. For everydealer who quits miscellaneous selling to become an exclusiveagent, someone will appoint still another dealer from the pres-ent ranks of the trade. It is clear that radio as a business isabout as stabilized as a soap bubble. There are no ipse dixitsfor clarifying the competitive struggle, nor patents upon aneasy way to quick success.

In a stage like the present, specialty industry like radioconsolidates its gains very quickly and some permanent bene-fit ensues if a wave of genuine and great prosperity can beswept over it. Then lines that have the capacity to do wellmake their affiliations formidable and it becomes just thatmuch harder for demoralizing forces to assert themselveswhen a lull has come again. Without the prosperity wave,corner -cutting competitive practices ranging all the way fromdumping to unwise trade-in allowances hurt everyone. Theonly way to set up a prosperity wave in radio is to put kickback into public demand.

Chain -Store Operator, After Reading EditorialIn "T. O. W.," Hopes Trade Sanity Will Return

Editor,

TALKING MACHINEand RADIO WEEKLY:-

I just can't refrain from writing you and congratulating you upon the won-derful editorials in your issues of February 5th and 12th. You certainly havethe radio situation as it now exists down pat.

The only trouble is that you are too lenient in describing the situation. Ihave been in the radio business since its inception, in the phonograph and pianobusiness for twenty years, but never in my experience have I seen any suchcondition as exists at the present time.

The tragic part of the whole thing is the almost impossible task of tryingto collect the outstanding accounts from the public who feel that they are, andhave been imposed upon whenever it becomes necessary for them to make apayment on their account, due to the fact that they are able to replace the articlethey have at less than the balance owing on their accounts.

I believe that if a survey were made of the various retailers, you would finda condition more serious than you can imagine.

We can only hope that everyone interested in the welfare of our industry,will come to their senses and very quickly.

With kindest personal regards, I amSincerely yours,

Frederick P. Altschul.

New England Distributor Commends EditorialRehearsing Radio "Follies of Nineteen-Thirty"

Editor,

TALKING MACHINEand RADIO WEEKLY:-

Your "Follies of 1930" is one of the best editorials I have read in many a day.I am asking your permission to use parts of this, (giving you full credit for itnaturally), in our house organ, known as Sternfax.

That portion pertaining to the Pentode tube is a knockout.Very truly yours,

Francis E. Stern.

TENTH ANNIVERSARY

CELEBRATED BY RDAThat the next five years will see

double the number of radio sets inAmerican homes than there are at pres-ent was the prediction made last weekby Frank A. D. Andrea, president ofthe Fada radio manufacturing firmwhich bears his name. NIr. Andreaestimated that there are at present atleast ten million radio sets in opera-tion in the United States.

The Fada organization celebrates itstenth anniversary this year. The com-pany was organized in 1920, the sameyear that regular broadcasting began."Our company has in the past decadeendeavored always to build the finestradio apparatus possible to serve theAmerican people." Mr. Andrea de-clared.

"I have confidence in the future ofradio broadcasting and predict con-tinued and continuous improvement inthe quality and variety of broadcastprograms," the Long Island set manu-facturer stated.

"The Fada company will continue itspart of the program striving to manu-facture the finest radio that skilledengineers can design and master crafts-men fabricate. I am sure that ourtenth birthday this year will prove aninspiration to everyone who is a mem-ber of our organization to continue theFada record and Fada standard ofquality through the years to come. Wehave never manufactured or sold any-thing but radio apparatus and havenever been identified with any otherindustry except radio."

E. R. Johnson, Former

Victor President, Gives$250,000 to University

Philadelphia, Pa., Friday.

Eldridge R. Johnson, former presi-dent of the Victor Talking MachineCo., and a trustee of the University orPennsylvania, has made a gift of $250,-000 to the university, it was disclosedyesterday by Provost Josiah H. Penni-man. This gift is to further the endow-ment of the Eldridge R. Johnson Foun-dation for research in medical physics,which was established by Mr. Johnsonin 1927.

The gift forms a part of a $500,000contribution which Mr. Johnson is mak-ing in connection with the effort of theuniversity to meet deficits incurred andto provide it with an adequate endow-ment fund. His latest gift raises histotal for the foundation to $850,000.In addition it increases to nearly $2,-000,000 the amount which the formerVictor president has given to the Uni-versity of Pennsylvania.

Steinite Reports LossOf $148,592 for Year

Ft. Wayne, Ind., Friday.

A net loss of $148,592, after charges,was reported by the Steinite RadioCo., this city, for the year ended Sep-tember 30, 1929. The previous reportof the company was for the year end-ed August 31, 1928, and showed a netprofit of $383,017 after Federal taxes,equal to $2.25 a share on 170,000 sharesof no par stock.

QUARTERLY NET PROFIT

OF $58,662 REPORTED

BY ZENITH RADIO CORP,Jill: JANUAItI S1111'MEN'1'ti

Last Month Was Largest Janu-ary in Company's History, PaulB. Klugh Declares-InventoryConsists Only of Raw Mate-rials - Wholesalers ReportSmallest Stock in Three Years-Bright Future Predicted forCompany.

CHICAGO, ILL., Monday.

The Zenith Radio Corp., this city,through Paul B. Klugh, vice-presidentand general manager, reports net prof-its for the three months ending Janu-ary 31, 1930, after reserves, royaltiesand charge - offs, but before federaltaxes, of $58,662. For the nine monthsending on the same elate the net profitwas $130,256.

Mr. Klugh reports that the unset-tled conditions which affected earn-ings of the corporation prior to Janu-ary have been successfully met andthat the month of January was thelargest January in the company's his-tory. Net profits for the past monthwere $57.502 as compared with a lossof $27,273 for the same month a yearago. The number of sets shipped lastmonth was almost three times as manyas a year ago.

The company's balance sheet as ofJanuary 31 shows an excess of currentassets over current liabilities amount-ing to $1,287,498. Cash on hand totaled$748,768.

During the nine month period, Mr.Klugh reports that the company hasestablished a modern cabinet plant,which, in addition to the two plantspreviously operated, gives the companycomplete control over the manufactur-ing of all elements and parts for Zen-ith sets and guarantees the preserva-tion of Zenith quality.

Mr. Klugh reports that the inven-tory consists entirely of raw materialwhich is being manufactured into thenew '60 line' of super Zenith radio sets.The company has no manufactured setson hand and is producing and shippingonly on definite orders from its whole-sale distributors, which are sufficientto give the company a satisfactory vol-ume in the Spring months. An inven-tory of stock on hand by wholesale dis-tributors on February 1 is the small-est reported during the last threeyears.

In commenting upon the future, Mr.Klugh said, "We are passing throughan era in the radio industry when itis becoming increasingly difficult forthe inexperienced to survive. Stabili-zation has come with a vengeance andthis makes the future of old estab-lished, solid and properly managed con-cerns like Zenith brighter than ever.I can see the radio industry's greatestyear ahead and Zenith proposes tomaintain its position of dominance inthe price field where superior qualityof products is placed within the pricerange of the average buyer. I expectto see the general level of prices ofradio sets sharply advance next Sum-mer."

PersonalsB. J. Greenbaum, head of the Su-

perior Cabinet Corp., New York, lefton a middle -western sales trip lastweek.

Nicholas De Vries, of the Arling-ton Radio Service, Brooklyn dealer,left for a three-week trip to Floridalast week.

Don Mackenzie, of the cabinetmanufacturing firm of Hawley & Mac-kenzie, New York and Philadelphia,returns today from a visit to Cincin-nati.

Report from Utica -out -of -Ogdens-burg, N Y., is that Alfred JentianBohn, the escutcheon kid from theAmerican Emblem Co., has been visit-ing Boston.

R. A. Drake, of Boston and PaulW. Carlson, of Albany, Ditson-Victordistributing officials, were recent visi-tors at the New York headquarters ofthe Oliver Ditson Co.

Charlie ("Himself") Izenstark.Chicago's patriarch of the Wextarkretail radio chain, has left for his head-quarters following several weeks atthe New York offices of the company.

Word from Pittsburgh, Pa., is thatJoseph C. Roush, founder and presi-dent of the Standard Talking MachineCo., Victor disributor, is due in theEast this week for a visit at Camdenand New York.

Ray Montalvo, Jr., the radio -musicmerchant prince of New Brunswick,N. J., postcards "The Trade's OnlyWeekly" from St. Pierre, Martinique,that the country around there is "Justlike radio-so many ruins."

W. E. Titus, head of the RadioCorp. of Kansas, Crosley distributor,with headquarters in Wichita, is pre-paring to conduct some radio experi-ments from the Carlsbad Cavern inNew Mexico. A Crosley triple screengrid set will be used in this work byMr. Titus.

Anton Borsuk, president of theUpco Products Corp., is expected backat the New York headquarters of hiscompany this week. Mr. Borsuk at-tended the National Federation conven-tion in Cleveland last week, followingwhich he visited several prominentmanufacturers in the West.

Word from Pittsburgh is that LewHamburg, the skinny member of theenterprising Majestic radio wholesalinghouse of Hamburg Brothers, will leavethis week for Havana, Cuba, via Miami,Florida, purposing to absorb a tidalwave of colorful tone, like a Majesticset, from the sun in the tropics.

Underground signals from Indian-apolis, Ind., state that C. C. Mathews,the fighting general manager of theCapitol Electric Co., will this weekjoin the colony of Majestic radio whole-salers who are re -capturing Cuba forthe United States. Mr. Mathews saidhe would not fire until he could see thewhites of the eggs.

A. I. Aamodt, sales representativefor the Crosley Radio Corp., Cincin-nati, in the Rocky Mountain States,

THE TALKING MACHINE and RADIO WEEKLY

APEX RADIO DISTRIBUTORS SEE NEW LINE E. S. RIEDEL AIDE TO

FEATURING SET AT $101; TUBES COMPLETE; H. E. YOUNG IN SALE

J. CLARKE COIT, PRESIDENT, OUTLINES PLANS OF MAJESTIC TUBES

Chicago, Ill., Friday.Enthusiasm of a high order ruled the

first Apex radio wholesalers' confer-ence since the assumption by J. ClarkeCoit of the presidency of the UnitedStates Radio & Television Corp., thesales event taking place last week' atthe Apex factory in Marion, Indiana.Mr. Coit, former president of the Sim-mons Hardware Co., of St. Louis, foreight years and before that a partnerin the Lee-Coit-Andresen HardwareCo., of Omaha, Nebr., was a principalspeaker at the meeting, which was con-ducted by H. H. Cunkler, sales man-ager of the company, as chairman.

Popular -priced standard radio, fea-turing a set with tubes complete tolist at $101; an automobile set and a

complete line embodying remote tuningcontrol will be the bases of the Apexoperation during 1930, the officials toldthe assembled distributors. Mr. Coitemphasized his belief that radio as abusiness had suffered far more fromindustrial mismanagement than frominherent evils. Conservative policiesand meritorious product will be the aimof the corporation, he said, and he men-tioned having great pride in the factthat a majority of those present hadbeen distributors of Apex radio sincethe infancy of the line.

The Marion, Ind., plant of the corpor-ation is highly regarded by productionexperts for moderate cost and uniform-ity of output. Facilities are stated tobe at hand for a very substantial out-put and it is planned to call the lineApex Unified radio.

reports a bright future for radio salesaround Idaho and Utah. On a recentautomobile trip around his territory hewas caught in a ten -foot snow stormwith the temperature 27 degrees belowzero in Idaho. He was accompaniedby H. W. Eskusche, manager of theWestern Supply Co., Salt Lake City.

When Mrs. Julien Loeb and MissKay leave for a Southern trip nextweek, they will be accompanied as faras Washington, D. C., by the well knownBrooklyn distributing executive, JulienLoeb. Ed M. Lehrer, for the pastseven years with the Speciality Ser-vice Corp., and who is Miss Kay'sfiancee, will also accompany the party.Incidentally, Julien Loeb returns todayfollowing a Chicago trip.

Dudley Cohen Named

Sales Manager forG. J. Seedman Co.

An item of importance to the localretail radio trade came to light withthe disclosure yesterday of the appoint-ment of Dudley Cohen as sales mana-ger for the Brunswick radio, Panatropeand record division of the G. J. Seed -man Co., Inc., distributor for Bruns-wick product in the metropolitan dis-trict.

Mr. Cohen comes to the Seedman or-ganization after several years of directcontact with local dealers in the capa-city of sales manager of the K. W.Radio, Inc., New York.

BROWN & HALL TIES -UPWITH TALKING PICTURE

St. Louis, Mo., Thursday.

Brown & Hall Supply Co., AtwaterKent distributors here, is capitalizingon the talkie "New York Nights" withNorma Talmadge, by supplying alldealers with window steamers announc-ing the appearance of Donald Novis,winner of the 1928 Atwater Kent RadioAudition, in the supporting cast of thepicture.

The film is showing at Loew's thea-tre at St. Louis, and an Atwater Kentcabinet model is on display in thetheatre lobby as a further tie-up.

Every night from 6:30 to 7:30 P. M.the set is used to bring in the MGMStars' broadcast.

PERRYMAN CO. GETS

RCA TUBE LICENSENorth Bergen, N. J., Monday.

The Perryman Electric Co., Inc., thiscity, has been licensed by the RadioCorp., of America, General Electric Co.,Westinghouse Electric & Manufactur-ing Co. and other affiliated companiesfor the manufacture of radio tubes, B.S. Katz, president of Perryman, re-ported today.

Patents held by the RCA groupcover the entire field of radio tubemanufacturing and the benefits of theengineering staffs and laboratoriesmaintained by those companies are thusmade available to Perryman.

Numerous patents of George H. Per-ryman are controlled by the local tubemanufacturing company.

A. J. Cunningham WithGrigsby-Grunow Co. as

Baltimore SupervisorBaltimore, Md., Monday.

Arthur J. Cunningham, formerly withthe Landay Bros. organization and Col-lings & Co., Inc., Newark, N. J., hasbecome territorial supervisor in thisdistrict for the Grigsby-Grunow Co.,Chicago, Ill., manufacturer of Majesticradio product.

Mr. Cunningham is making his homein Washington, D. C., and is workingcooperatively with the EisenbrandtRadio Co., local Majestic distributor,among Baltimore dealers.

`WHOOPEE' GIRLS VISITMAJESTIC FACTORIES,

STUDENTS ARE HOSTSChicago, Ill., Thursday.

Girls from the Ziegfeld production"Whoopee," starring Eddie Cantor andnow running at the Illinois Theatre,here, were guests recently of the Ma-jestic Sales School, conducted by theGrigsby-Grunow Co. The "Whoopee"girls were received by 150 studentsat the school, and after a luncheonparty were loaded into sight-seelingbusses and taken on a trip through theseveral radio set and tube factor-ies of the Grigsby-Grunow Co., where

[Special to THE WEEKLY]CHICAGO, ILL., Friday.

Herbert E. Young, general salesmanager of he Grigsby-Grunow Co.,announces the appointment, February1, of Edgar S. Riedel, familiarly knownas "Eddie" Riedel, to the position ofassistant sales manager, in charge ofthe Majestic tube division.

Henceforth, Mr. Riedel will concen-trate his efforts on the 16 millionMajestic tube replacement possibilitiescreated by the fact that there are now2,000,000 Majestic sets in use, andmore going into users' hands at therate of over 4,000 daily, according tothe headquarters survey here.

Eddie Riedel is well known through-out the radio industry, his sales ex-perience dating back to the pre -consoledays of 1926 when he was vice-presi-dent in charge of sales with the Reich -man company, while from April, 1927,on, he held the post of general salesmanager of the Raytheon Mfg. Co.,of Cambridge, Mass. More recently hewas vice-president in charge of saleswith the Utah Radio Products Co. ofChicago and Salt Lake City, makers ofUtah reproducers.

In his younger days, Riedel was anathlete of outstanding ability as hecaptained an Oak Park High Schoolbasketball team to a Central StatesChampionship, was pitcher for thebaseball team, and found time to winthe Cook County high school singlestennis championship. During his fresh-man year at the University of Chicagohe won the Olympic try -outs to repre-sent the United States in the high hur-dles at Amsterdam, Holland, setting anew world's record of 13 seconds forthe 100 -yard high hurdles Eddie is astrong exponent of the practice of busi-ness men keeping fit with handball,squash, golf and swimming

Buckingham Sale

Set for MondayChicago, Ill., Friday.

Frank M. McKey, receiver and A. L.Schapiro, attorney for the receiver, inthe case of the Buckingham RadioCorp., Chicago, have notified parties ininterest that bids are now solicited forthe assets of the Buckingham company.Tenders will be received, and must beaccompanied by certified check for 25per cent. of the amount bid, until 9:30o'clock Monday morning, February 24,and will be reported to Federal JudgeH. Wilkerson a half hour later. TheBuckingham assets are listed as thereceiver's title in license agreements,patents and good will, approximate -800 screen -grid chasses, approximate-ly $85,000 in parts inventory and vari-ous machinery and office equipment, alllocated at the company's offices, 440West Superior street.

they saw the intricate operations neces-sary in the manufacture of radio prod-ucts.

After a tour of inspection, the youngladies selected a Majestic set for Mr.Cantor, who was unable to be presentbecause of a previous engagement.

Frank A. Delano, director of the Ma-jestic Sales School conducted the groupon the inspection tour.

THE TALKING MACHINE and RADIO WEEKLY 9

F. C. ESTEY APPOINTED

SALES ENGINEER FOR

ALUMINUM CONCERNSPITTSBURGH, PA., Saturday.

F. Clifford Estey, for a dozen yearswidely known in radio, has just beenappointed sales engineer for the radioactivities of the United States Alumi-num Co, and the Aluminum Co. ofAmerica, which constitute probably themost prominent producers and fabrica-tors of aluminum in the country.

Mr. Estey will make his headquar-ters for the time being at the researchlaboratories of the companies in NewKensington, recently completed at anestimated cost of $1,000,000 and laterhe will make his office at the companyheadquarters in the Oliver building,Pittsburgh. The new Aluminum Co.official has had an extensive career inradio, both from a scientific and froma commercial standpoint. He was earlya prominent operator in code commu-nication, holding posts in the RadioAmateurs' Relay League before the ad-vent of popular broadcasting and inthe commercial development of thebusiness since 1921 was first identifiulwith the Clapp-Eastham Co. and theAmerican Radio & Research Corp. insuburbs of Boston. Mr. Estey's lateraffiliations have been with severalmanufacturers of prominence and hewas for a term assistant to PowelCrosley, Jr., founder and president ofthe Crosley Radio Corp. in Cincinnati.

Frye -Glasser, Inc., Is

Formed as StrombergAgent in Detroit Area

Detroit, Mich., Monday.

Frye -Glasser, Inc., has been formedhere as representative for the radioproduct of the Stromberg-Carlson Tel.Mfg. Co., Rochester, N. Y., in this cityand eastern Michigan. The executivepersonnel of the organization consistsof J. A. Frye, president, and H. A.Glasser, vice-president and treasurer.

Mr. Frye's experience in music mer-chandising dates back ten years, hismost recent connection having beenthat of sales manager for the EarlRadio Corp., while Mr. Glasser has hadfifteen years of retail merchandising inthe music industry.

BIG DEMAND FOR RADIOORNAMENT ELEPHANTS

The new "Osco" elephants, productof the O. Simms Mfg. Co., 13 EastSeventeenth street, New York, are en-joying a fine sale throughout the radio -music trade, Oliver C. Simms, head ofthe company, reported last week. Theseelephants, which are made of metaland come in various colors, are used asornaments for radio sets, and are saidto be exceptionally attractive.

The Simms company also manufac-ture radio benches and scarfs.

ADOLPH WOLKE FILESBANKRUPTCY PETITION

A petition in bankruptcy was filedMonday by Adolph Wolke, radio deal-er, 35-02 Roosevelt avenue, JacksonHeights, Long Island. Liabilities arelisted at $8,379, and assets at $5,716.

OTTO N. FRANKFORT

RESIGNS SALES POST

AT ALL- AMERICANChicago, lll., Saturday.

The resignation of Otto N. Frank-fort as vice-president in charge of salesof the All - American - Mohawk Corp.,makers of Lyric radio, was announcedtoday at the headquarters of the com-pany. Eugene R. Filmy, president ofthe company, said that plans for thecontinuance of the company's merchan-dising without change of policy and onan expanded basis had been settled andthat various announcements in thisline would be forthcoming from timeto time.

Mr. Frankfort's retirement coniesafter six years' continuous identifica-tion with Mohawk and later All -Ameri-can -Mohawk sales direction. He wasformerly an official of the Sehl Adver-tising Co. and in that capacity hadearly contact with radio, which led tohis being offered the Mohawk salesmanagement. When the company wasconsolidated with the All-Americanconcern and the Lyric line of radiowas originated, he assumed salescharge of the merger. Mr. Frankforthas ligured as one of the most activeand picturesque personalities in radio.totaling tens of thousands of miles inhis annual travels and being noted forintimate friendship with the trade heserved. During his earlier career hepioneered in outdoor advertising andhe has come to be regarded as one ofthe most astute merchandising practi-tioners in the industry.

Highest Honor in

Electrical League

For Ernest IngoldSan Francisco, Calif., Thursday.

Ernest Ingold, founder and presidentof the Atwater Kent radio distributingfirm bearing his name in this city, hasbeen elected president of the ElectricalDevelopment League of San Francisco,comprising a membership of about onethousand well known members of theelectrical industry in all its branches.Power, light, traction and electricaland radio operations of every kind arerepresented in the League and it haslong been regarded as one of the larg-est and strongest organizations of itstype.

Mr. Ingold is prominent in PacificCoast Radio Trade Association activi-ties and has long been regarded as oneof the outstanding distributors of At-water Kent radio.

GROSS-BRENNAN, INC.,REPORTS FINE SALE OFNEW STROMBERG SETSSales of Stromberg-Carlson sets dur-

ing the first seven days in Februaryhave borne out indications gained dur-ing January by exceeding sales of asimilar period in February, 1929, ac-cording to Lloyd Spencer, sales mana-ger of Gross - Brennan, Inc., factoryrepresentative organization for Strom -berg -Carlson Tel. Mfg. Co., Rochester,in the New York and Boston areas.

"Orders on the new phonograph com-binations have exceeded all expecta-tions," said Mr. Spencer, "the factoryat the present time being far behindis production."

MENDLESI EGLASTON

BUY BALKEIT CO.Chicago, Ill., Saturday.

Announement was made this weekthat the plant, stock and equipment ofthe Balkeit Manufacturing Co., atNorth Chicago, have been purchasedby R. I. Mendles and R. L. Eglastonwho will operate under the name Bal-keit Sales Co. Mr. Mendles is presi-dent of the new company and Mr. Eg-laston, vice-president and general man-ager. Offices will be maintained atNorth Chicago and also in Chicago at205 W. Wacker drive, where Mr. Eglas-ton has been in business under his ownname.

P. B. Klugh Motoring

To Pacific Coast on

Zenith Trade TourChicago, III., Friday.

Paul II. laugh, vice-president andgeneral manager of the Zenith Radio(Corp., left this week on a business tripto the West Coast via motor car. WhileMr. Klugh's trip will take him to Cali-fornia, it is his intention to stop off,both on the way down and back, andvisit Zenith distributors. Not havingbeen able to call on any of the Zenithwestern distributors in the past yeardue to the tremendous amount of workwhich has kept him constantly at hisdesk, Mr. Klugh intends to visit asmany he can during this trip.

It is expected that he will return toChicago about the latter part of March.

Frank A. limners Joins

Fada Engineering StaffFrank A. Ilinners, who has been

identified with radio since 1910, andformerly was president of the KingHinners Radio Co. has been appointedassistant chief engineer of F. A. D.Andrea, Inc.

His long experience as a set designer,engineer, manufacturer and productionexecutive makes him a valuable addi-tion to the personnel of the Fada com-pany.

For the past year, Mr. Hinners hasbeen a member of the technical staff inthe department of apparatus develop-ment for the Bell Telephone Labora-tories in New York City. Since 1915he has been a full member of the In-stitute of Radio Engineers and since1926 has been a Fellow of the sameorganization.

Frank A. D. Andrea, president ofFada, in announcing the appointmentof Mr. Hinners, states that it is in linewith the present policy of the companyto strengthen the personnel and con-tinue actively and aggressively in thedesign and manufacture of qualityradio apparatus without deviation fromthe Fada program which was establish-ed in 1920, when the company wasfounded.

HYGRADE REPORT SHOWSGAIN OVER '28 FIGURES

Salem, Mass., Monday.The Hygrade Lamp Co., tube manu-

facturer here, reports for the yearended December 31, 1929, net income of$519,909, after Federal taxes and in-ventoy-writeoff equal after preferreddividends to $3.41 on 117,684 commonshares, against $500,892 or $3.24 on thecommon in 1928.

NEW MAY COMPANY

FORMED FOR PFIILCO

IN BOSTON REGIONDisclosure was made on Monday by

D. W. May that a new organizationhas been formed in Massachusetts totake over exclusive distribution ofPhilco radio in the counties of Worces-ter, Middlesex and Norfolk, that state.The new company will be known as MayDistributors, Inc., with offices and ware-house in Boston and a warehouse inWorcester.

Headquarters of the company will beat 797-805 Beacon street, Boston, where9,000 square feet of floor space willbe provided following alterations nowunder way.

The new May enterprise, the fifthPhilco distributing unit operated by theMay companies, is headed by D. W.May, as president; George P. Wise-man, recently with Majestic Distribu-tors, in Boston, is vice-president andgeneral manager; W. L. Galt, formersales promotion manager of the Ma-jestic Boston factory branch, secretaryand sales manager; Charles Kocornick,who has been connected with the Mayorganizations in Newark, N. J., for anumber of years, is assistant treasurer.

The new company will commenceoperations this week.

W. C. Griffith Radio

Spokesman in RotaryAt Indianapolis

INDIANAPOLIS, IND., Friday.

William C. Griffith, president of theGriffith Victor Distributing Corp. ofIndianapolis, Cincinnati and Louisville,at the current meeting of the Indian-apolis Rotary Club was elected RadioDistributing Rotarian with all the eclatdue the occasion, including a brand-new badge. Mr. Griffith was not un-versed in the Rotary ritual as he func-tioned as Talking Machine Rotarian inthe Chicago club during several yearsof his career as president of the Chi-cago Talking Machine Co. H. T. Grif-fith, president of the Udell Works,widely known radio furniture maker,has long been Furniture Manufactur-ing Rotarian in the Indianapolis bodyand he and Brother Bill may be ex-pected to cancel one another's votes onall radio matters affecting the Indian-apolis area.

2 New Record Cabinets

Are Introduced by UdellIndianapolis, Ind., Friday.

Two new phonograph record albumcabinets have recently been introducedby the Udell Works, this city, makerof radio furniture and cabinets. Oneof the models is a single door cabinetand the other a double door affair.Both are made of walnut.

The single door cabinet houses four-teen record albums and the double doorcabinet has room for twenty-four al-bums.

H. T. Griffith, president of the UdellWorks, which was established in 1873,is optimistic over the possibilities ofthese new cabinets.

10 THE TALKING MACHINE and RADIO WEEKLY

A STRAIGHT LINEIS THE SHORTEST DISTANCEBETWEEN TWO POINTS . .

SPARTON RADIOOFFERS A STRAIGHT LINE ANDTHE TWO POINTS ARE .

SALES and PROFITS !Your franchise is your arrow-follow it to its goal

BUSHWICKDISTRIBUTING CO., Inc.17 West 60th Street

Columbus 2818New York, N. Y.

1755 Bushwick AvenueGlenmore 6366

Brooklyn, N. Y.

SPARTON RADIO

MetropolitanDistributor

McPHILBEN -

KEATOR, Inc.17 West 60th Street 68 34th Street

Columbus 4470-1NEW YORK, N. Y.

Sunset 3516-7-8BROOKLYN, N. Y.

i

TRIANGLE RADIO FETES Soviet 5 -Year Plan Calls

GOTHAM RETAILERS,For Construction of 87

NEW FADA IS SHOWN[sllr(i"Broaldcasting Stations

Some 250 Fada dealers of the metro-politan district attended a luncheonmeeting in the Pennsylvania hotel lastThursday given by the Triangle RadioSupply Co., Inc., New York, exclusiveFada distributor in the Gotham area.The introduction of the new Fada con-sole model 40, listing at $260, lesstubes, was one of the features of themeeting.

Herman A. Linde, president of Tri-angle, and a Fada jobber for sevenyears, acted as toastmaster. He wel-comed the guests in behalf of the Tri-angle Radio Supply Co. and F. A. D.Andrea, Inc., Long Island City, N. Y.,maker of the Fada line, and told ofthe merchandising and advertising co-operation to be given to dealers thisyear. Mr. Linde predicted that his com-pany wil do its biggest job this year.The Triangle company was only recently appointed exclusive New York Fadajobber, the firm having previously beena co -distributor in the metropolitandistrict.

F. X. Rettenmeyer, chief engineerfor F. A. D. Andrea, Inc., was thenext speaker. He described the newmodel 40 and explained the new tuningdevice incorporated in this latest ofFada's sets.

The next speaker was R. M. Klein,general manager for Fada, who told thedealers of his company's sound finan-cial condition and of its substantialbank balance. "Our ten years in theradio manufacturing field have taughtus that in order to be successful in busi-ness one must have men and money,Mr. Klein declared. "I am proud at thistime to state that the Fada companyhas both these requisites."

Mr. Klein was followed by HarryWinsten, of Addison-Vars, advertisingcounsel for Fada, who outlined the com-pany's advertising plans for the year.

Others at the speaker's table includ-ed Frank A. D. Andrea, president ofthe Fada company; Louis J. Chatten,vice-president of Fada in charge ofmerchandising; Mrs. Herman A. Linde,Ralph Boland, metropolitan sales man-ager for the factory; Leo Altschuler,sales manager for Triangle, and JackGreenberg, credit manager for the dis-tributing firm.

The new Fada set was greeted withrounds of aplause when first shown tothe dealers, and those present were un-animous in predicting a fine sale forthis model. The set is housed in a wal-nut cabinet of Gothic design, withFrench doors of figured walnut. Ithas decorative side panels of matchedhurl walnut, wine glass high lightedlegs and an artistic speaker grille witha bold damask brocaded tapestry back-ground.

Its new features include an automa-tic station finder and indicator. Theset uses three type CX-324 screen gridtubes, two C-327 heater tubes, two typeCX-345 power tubes in push-pull andone CX-380 rectifier. I has a singledial calibrated in meters and kilocycles.The set has been approved by theUnderwriters Laboratories.

The Atlas Stores Corp. reports forthe seven months ended December 31,1929 a surplus of $979,757 aftercharges, taxes and preferred dividends,equivalent to $3.19 a share on 306,401no par shares of common stock out-standing at the end of the period. Netsales totaled $11,415,698.

WASHINGTON, D. C., Saturday.

A program calling for considerabledevelopment of the radio industry,within the limitations of the Five YearPlan, has been outlined by the SovietGovernment, according to informationfrom official Soviet sources, transmit-ted to the Department of Commercefrom Berlin.

The number of broadcasting stationsin the Soviet Union is constantly grow-ing. Beginning with one station inMoscow in 1925 the number increasedto 28 for the entire country in 1926,41 in 1928 and 65 in 1929, with 44 ofthese continuously active. Additionallarge stations are under construction.There is also a large number of shortwave stations in operation; these canbe set up by anyone, while the othersare run by the State.

The Five Year Plan provides for thebuilding of 87 new broadcasting sta-tions of 948 kilowatt total power, with101 subsidiary stations. A sum of 33,-200,000 rubles (1 ruble nominally$0.5146) has been asigned to this ob-ject in the Plan; of this amount 2,000,-

000 rubles are allocated to the greatKomintern (Communist International)station in Moscow.

The number of receiving sets is stillcomparatively small. In 1927, a totalof 200,000 crystal sets and 30,000 tube

are largely connected with loudspeak-ers in public institutions, workrooms,clubs, etc., and serve large numbers ofpeople. In 1928, it was estimated that326,000 receiving sets were in opera-tion, increasing to 400,000 in 1929, ofwhich some 10 per cent. were in cities.

Harger & Blish Conduct

Philco Dealer Meeting;

250 Retailers AttendI)es Moines, Iowa, Friday.

Some 250 dealers from all parts ofIowa and Rock Island county, Illinois,attended the recent first annual Philcobanquet and meeting conducted at theHotel Fort Des Moines, this city, byHarger & Blish, distributors for thePhiladelphia Storagl Battery Co.,maker of Philco radio.

Philco plans for 1930 were outlinedto the dealers by R. L. Heberling, cen-tral division manager for the set man-ufacturing firm; R. W. Shepard, Chi-cago division manager, and V. E.White, Iowa manager. H. H. Blish, Jr.,of the local wholesale firm, explainedthe co-operative plans of his company,and C. H. Wilson, service engineer forPhilco, outlined the proper functionsof the service department.

During the banquet the dealers wereentertained by "Bill and Herb," the"highboy" and "lowboy" of Philco. Theentire Paramount-Publix stage showappearing at the local Paramount thea-tre, was transferred to the ballroom ofthe Fort Des Moines for the entertain-ment of the dealers, and at the con-clusion, the retailers were guests ofHarger & Blish at the showing of thepicture "The Love Parade," with Mau-rice Chevalier, which photoplay is usedin a national Philco tie-up.

THE TALKING MACHINE and RADIO WEEKLY 11

uc

The most wonderful radio to

DEMONSTRATE we have

TI I G really wonderful thing

about the New SpartonModel 589 is not particularly its

great power, but the amazing selec-

tivity that permits this power to beUSED. It knifes through localbroadcasting as though it did not

ever seen, say leah

(,79,

JIllllll l iil ll J

Irlrlili` 11,)r JLI

exist, bringing in station afterstation that are completely "cov-ered" on most radios. Demonstrat-ing this new Sparton is just as

The New SPARTANModel 589

Complete with 10 -tubes

X159.85Western and Canadian prices

slightly higher

thrilling for dealers as it is forlisteners. To invite a prospect tooperate it himself for a few mo-ments is to create a desire thatnothing but ownership will satisfy.The price is only $159.85, complete

with ten tubes.

THE SPARKS-WITHINGTON COMPANY (Established 1900), JACKSON, MICHIGAN, U. S. A.

TH EU2c

éz«S PARTO N"Waílio; Richest Vice"

12 THE TALKING MACHINE .tnd RADIO WEEKLY

WI

TH

US

uzorLricingTHE NEWSUPEREN ITH SEVERY ZENITH DEALER ISOFF TO A FLYING START

FOR 1930

4'ø"1'N/y TyAUTOMATIG

+IONYoO15rANCERADIO

NORTH AMERICAN RADIO CORP.1815 Broadway New York

Distributors fir NI:whatnot - Brooklyn - Long L Ian I - Staten Island

IN 1930G ZR EO NW I

THRAD

AND

IO

TRILLING & MONTAGUEWholesale Radio Merchandisers

N. W. Cor. 7th & Arch Sts., Phila. Pa.

S A F E!We know of no other makeof radio for which deal-ers are clamoring, except

47-10..».-RADEO

The Best Buy for the Money IsAlways the Best that Money Can Buy

MACKENZIE RADIO CORP.Distributors for the Bronx, Northern Jersey,

New York State and Connecticut

Bogardus 0280-1-2-3-4-51225 Broadway New York, N. Y.

Northern DistributingHas Brunswick Display

At Jersey City ShowNEWARK, N. J., Monday.

One of the most attractive boothsat the Jersey City Radio Show lastweek was that sponsored by the North-ern Distributing Co., Inc., 235 Halseystreet, this city, newly appointed dis-tributor for Brunswick radio, Pana -trope with radio, records and portablesfor northern New Jersey and StatenIsland, N. Y.

The entire 1930 line of Brunswickscreen grid sets and combinations at-tracted thousands of show visitors tothe Northern display.

Sidney Rogovin and Bernard Maxhead the Northern Distributing Co.

Randall -Lore, Inc., Is

Formed to RepresentStromberg - Carlson

BALTIMORE, MD., Friday.

L. A. Randall and Leslie Lore haveorganized the manufacturers' repre-sentative firm of Randall -Lore, Inc., toact as sales agents in this territoryfor the Stromberg-Carlson TelephoneMfg. Co., Rochester, N. Y.

.Randall -Lore, Inc., has offices in theCourt Square building, this city, andin the Washington Loan & Trust build-ing, Washington.

Centralized Radio Used

In Many Hospitals and

Hotels, Says J. L. RayThe extent to which radio reception

has increased its scope and usefulnessoutside the home was indicated lastweek when J. L. Rey, vice-president ofthe RCA -Victor Co., Inc., disclosed thatduring 1929 scores of schools, hospitals,hotels and other institutions through-out the country had been equipped withcentralized radio apparatus for themultiple reception of programs.

Just as radio has become an indis-pensable part of home life, so it is de-stined to enlarge its influence outsidethe home, Mr. Ray said. "Radio nowcarries the pronouncements of nationalfigures and the lectures of leading edu-cators into the classroom; it heartensand comforts the sick in the hospital,and brings the convenience and goodcheer of the home to the hotel guest.The wide field of radio's applicationoutside the home is only now beginningto be realized."

Mr. Ray pointed out that educatorseverywhere are rapidly coming to ap-preciate radio's promise as a mediumfor supplementary education. Govern-mental recognition of radio as an edu-cational agency is evidenced in Secre-tary of Interior Wilbur's appointmentof an advisory committeee to study thisnew field and cooperate with its pio-neers. Broadcasters, too, are organiz-ing their efforts in this direction.Meanwhile, more schools are continu-ally being radio -equipped for the recep-tion of suitable program material.

THE TALKING MACHINE and RADIO WEEKLY

rr.r.xr: r: .ti,rwr.r.w.tiYr

LOUIS ARMSTRONG"KING OF THE TRUMPET"

LOUIS ARMSTRONG brings to Jazz the unusual inharmonic rhythm ... it's a rhythm that is fascinatingyoung dance people all over the country ... why? ...because LOUIS knows how to make 'em sweet.

Louis Armstrong and His Orchestra play . . .

8756-ROCKIN' CHAIR-Fox TrotI AIN'T GOT NOBODY (And Nobody Cares for Me)

-Fox Trot-Refrain41298-

SOME OF THESE DAYS-Fox Trot-RefrainWHEN YOU'RE SMILING (The Whole World

Smiles With You)-Fox Trot-Refrain

75C.c75C

RECORDS

41350-AFTER YOU'VE GONE-Fox Trot-RefrainST. LOUIS BLUES-Fox Trot-Refrain

8714-AIN'T MISBEHAVIN'-Fox Trot-Refrain(What Did I Do To Be So) BLACK AND BLUE-

Fox Trot-Refrain

A SPECIAL FEATURE8657

ST. JAMES INFIRMARYSAVE IT, PRETTY MAMMA

FOX TROTS

75C.c.e'75

RECORDS

OKEH PHONOGRAPH CORPORATION 11 Union Square, New York, N. Y.

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14 THE TALKING MACHINE and RADIO WEEKLY

SOUNDER MERCHANDISING METHODS PREVAIL

IN SAN DIEGO; CONCENTRATE ON FEWER LINESSan Diego, Calif., Thursday.

The tendency of dealers to take along look ahead, and make a determin-ed effort to correct deficiencies inmethods of operation, is becoming morenoticeable every week, as the seasonadvances. Haphazard methods are be-ing squeezed out of the industry byeconomic pressure. The most success-ful dealers are not trying to kid them-selves or anybody else. They freelyadmit that in the past much of thefailure to realize profits in the retailbranch of the industry has been due tooperating under a belief that thestrongest dealer would prove to bethe one who could make the most errorsand still survive. All -of -a -sudden prin-ciples exemplied in almost forgottenproverbs, such as "Look before youleap," and "Be sure you are right, thengo ahead," are being chosen as guidingrules of the business. As one dealerremarks, "I thought I was a good buyerlast year. This year I've had threefactories slide out from under me. NowI am ready to pay the price of stabil-ity."

The trade is coming to realize thatthis price is paid in part by soundmethods, kept up month after month.

The greatest current weakness inthe local market is over caution, anda tendency to lean too heavily on thejobber. The pii';lic is buying radio,and retailers vvID. are doing a real job

the HEIGHTPERFECTION

NORTH WARDRADIO CO.,Inc.367 PlaneStilewark,l1.J.

of merchanflising are reporting salesin excellent volume, and made on aprofitable basis.

Philco dealers have been making avery active drive for business, usingheavy group advertising in the news-papers and special sales methods, inthe tie-up with the Paramount picture,"Love Parade," running here for eightclays.

Stocks of old sets taken on tradesduring the rush last year are apparentlymoving slowly, and absorbing energywhich is needed for pushing new mer-chandise. However, a number of deal-ers are rejoicing in being practicallyor entirely free of this handicap.

J. F. Duff, who travels San Diegoand Imperial counties for Leo J. Mey-berg Co., 1022 Wall street, Los Angeles,southern California Radiola distribu-tor, observes a distinct advance in mer-chandising methods since the first ofthe year. Dealers throughout the terri-tory are concentrating their efforts ona minimum number of lines, and push-ing them harder. Interest in windowdisplay improvement is widespread.Retailers are showing greater appreci-ation of information about trade condi-tions. They are taking more time toread their TALKING MACHINE andRADIO WEEKLY promptly and thor-oughly, watching for the news of theweek. Trade sentiment shows confi-dence in a steady advance which willmake this a good radio year.

Leo J. Meyberg Co. carries a stockof Radiola merchandise in warehousein San Diego, for the convenience ofretailers in this trade district.

R. C. Garner, manager of the radiodepartment at Holcomb's Auto Service,916 Union street, reports that theywill continue distributing Zenith, Boschand Stewart -Warner, having a goodclientele on each line, but convincedthat three makes of radio is enough forany house. This retailer has done wellwith Zenith, finding the name rateswell with the public, and price is nodrawback with rightly selected pros-pects. There are plenty of people towhom good, dependable merchandise isthe first consideration.

Mr. Gardner gives out his simplemethod of avoiding trouble with "joyriders." It is to ask an enquirer aboutradio right out if he is in a positionto buy, and actually intends to buy aradio. "Joy riding" would never havedeveloped if dealers had refrained fromshowing over anxiety to sell, and fearof losing a demonstration.

Charles T. Holcomb, proprietor ofHolcomb's Auto Service, has been dis-tributing Bosch radio four years, Stew-art -Warner three years, and is goinginto the second year on Zenith. Radiohas become an important branch of thebusiness.

Day -Fan distribution is to be pushedmore aggressively in San Diego andImperial counties, this year. Wholesalebusiness on the General Motors line isin the hands of a strong jobbing house,Electric Supplies Distributing Co., 435Second street. Walter C. Wurfel ispresident, B. Guthrie, purchasing agent,and Fred Goss, sales manager. GeneM. Cramer has been placed in chargeof radio sales promotion, as managerof the radio department. Set distribu-tion is supplemented by wholesale busi-ness in Eveready-Raytheon tubes, Mag-navox speakers, and protectors, insula-tors and all types of radio general sup-plies and accessories.

E. W. Pohl has moved his Pohl Radio

Supply Co. store across the street to4121 University. He is picking upconsiderable work for his service de-partment by locating eliminators whichcan be had for a price, and renovatingold battery sets.

General Electric Supply Corp., for-merly Pacific States Electric Co., withheadquarters at Second and Central,Los Angeles, operates a branch in SanDiego at 206 W. Market street, E. C.Lampe, manager. This prominent elec-tric supplies wholesaler confines itsoperations in radio to RCA goods ex-clusively, distributing Radiola sets andRCA Radiotrons and speakers in SanDiego county.

Kierulf & Ravenscroft, of Los An-geles, Crosley distributors, are sendinga window trimmer over the territory togive dealers expert service. James A.Bowker, proprietor, Jim's Radio Shop,Strand Theatre building, Ocean beach,has a window which testifies to the ex-cellence of display provided throughthe wholesaler's cooperation with Cros-ley dealers.

Felix H. Lyon, dealer in Sparton andCrosley at 925 W. Washington, in theMission Hills district where there aremany fine homes, is making a bid forthe highest type of trade with the won-derful Sparks ensemble. A demonstra-tion with this de luxe combination, inthe store, shows performance up to theexpectations aroused by superb cabi-net work. -S. F. PARKER.

TRADE ITEM

The Penterm Radio & Music Shop,of Brooklyn, received a New Yorkstate certificate of incorpation lastweek. The company is capitalized at$10,000.

Home Demonstrations

Vital in Radio Set Sales;

Says David F. GoldmanThe most logical and practical way

of purchasing a radio set is througha home demonstration, according toDavid F. Goldman, general manager ofthe North American Radio Corp., NewYork, distributor of Zenith radio.

"The day has long passed since thepublic purchased radio merely to re-ceive sounds out of the air regardlessof what the radio set looked like orhow large or small it was. Since radiohas taken its place in the home as anevery -day household necessity and animportant unit in the furnishings of ahome, the prospective buyer invariablyinsists upon hearing and seeing the setin the surroundings of his or her ownhome before deciding upon its pur-chase," Mr. Goldman declared.

"It is interesting to know that thehome demonstration method is appliedby the Zenith factory to all new modelsof Zenith radio before a new line ofsets is announced," declared Mr. Gold-man. "Before a new design of chassisis approved it is tested under the ident-ical conditions found in the averagehome. For this purpose apartmentsare leased in various cities throughoutthe country and the models are testedunder each and every existing condi-tion. This is but one of the manymethods employed by Zenith to main-tain its standard of high quality andassure superior performance of itssets."

PERFECTION !

nothing less

UPCO ELECTRIC PICK - UPSTEP by step, from the analysis of the metal from which every part is made that

goes into the UDco Pick-up-the precision fit of every part-to the rigid final test,on special frequency reading instruments covering the entire range from 50 to 6000cycles. These are the standards demanded by Mr. A. Borsuk, designer and builderof acoustic and electrical sound devices for over 13 years, before the Upco Pick-up leavesthe testing laboratory.

The Upco Pick-up reveals almost uncanny faithfulness in voice and musical re-production.

It is a precision built instrument and is 'variably chosen in comparative tests.A model for every purpose. Special models for auditorium and public speaking equipment.

UPCO PRODUCTS CORP.A. BORSUK, President

Makers of Acoustic Instruments for over 13 Years

270 LAFAYETTE ST. Canal 3852 NEW YORK, N. Y.

THE TALKING MACHINE and RADIO WEEKLY ]>

V N IFIEDSCREEN GRID, OF COURSE,BY PUBLIC DEMAND

?/1n.ao1930 RADIO SENSATION!HERE is a money-maker for you! Here is the radio set

you've been waiting for! It has everything-every-thing you can expect of sets that retail for far more thanthe list price of the new 1930 UnitedStates Apex! And when you can sayto your customer "Here's a set thatretails for $101 -everything com-plece"-you've made a sale!

It's ready-the radio sensation ofthe year! U. S. Radio has solved theproblem of a new set-a greater set-at a lower price, complete withtubes! Not a cut price on old mer-chandise, but new precision radiosat a popular price on new improvedmodern standards.

It has long been recognizedthat trends in the radio industry were toward a com-plete set -a set ready to install, with nothing moreto buy. But it remained for United States Radio andTelevision to bring out this smashing new piece of

merchandise - an up-to-date, brand new set - seventube super -screen -grid model, in a beautiful new cabinet,complete with tubes, to sell at $101!

Study these Features:the famous United States ApexSuper - Screen - Grid chassis, witlLseven tubes. The United States ApexMulti -Phase Circuit-goal of radioengineers for years. The new UnitedStates Apex Full Tone -Color Elec-tro -Dynamic Speaker -the speakerthat has given new conceptions oftone fidelity. And a cabinet equaledin few sets that sell for twice theprice of the new 1930 UnitedStates Apex!

Apex dealers everywhere are making money. Will youlet some one else get the profits that logically belong toyou? Write, wire, or telephone the distributor in yourcity for details of the United States Apex franchise!

Other Apex ModelsConsole Model 1- 8 -Tube Super -Screen -Grid. $130 complete with tu es.Console Model 14 -8 -Tube Suter -Screen -Grid. i com lete with tu es.$ 55 pBattery Console Model 54 -5 -TubeSuper -Screen -Grid. $95 completewith tubes.Battery Table Model55 -5 -Tube Super.Screen -Grid. $58 complete with tubes.

UNITED STATES RADIO AND TELEVISION CORPORATION Factory: Marion, Indiana

United States

APEXU N I F I E D Padio

RADIO HOST FROM COAST TO COAST

.- .....,

16 THE TALKING 1VIACIIINF and RADIO WEEKLY

Announcingnew TRIAD Tubes

Types T-24 and T-27

Still another TRIAL) achieve-ment - new design and im-proved construction now fullyprotects Tubes T-24 and T-27against burn -outs and rendersthem completely non - micro -phonic! TRIAD research andTRIAD engineering skill havenow made possible longer tubelife and finer tube perform-ance - further proof thatTRIAD deserves the leader-ship which it has won in theradio tube world.

NOW! 'TRIAD TUBES ARE FULLY LICENSED UNDERALL R. C. A., GENERAL ELECTRIC AND WESTING-HOUSE ELECTRIC MFG. CO. PATENTS!

TRIAD MFG. CO. TRIADPawtucket, R. I. RADIO TUBES

SETS FINDING READY

MARKET IN BOSTON;

VICTORS IN DEMANDNEW SILVER DISTRICT HEAD

Silver - Marshall, Inc., AppointsW. S. Ellis-Jordan-Marsh Co.Features Amrad Sets - VictorRecords in Good Call.

Boston, Mass., Wednesday.

Coincident with the appointment ofStern & Co., Inc.. as New England dis-tributor for the Silver radio line, Sil-ver -Marshall, Inc., has disclosed the ap-pointment of W. S. Ellis as districtmanager for the New England territorywith temporary offices at 285 Columbusavenue.

Mr. Ellis is well acquainted with thetrade in New England and has a back-ground of retail, wholesale and factoryexperience dating back to 1922, whenhe was one of the partners in the retailfirm of Ellis Bros., of Dorchester, Mass.He later became a wholesale salesmanfor Stern & Co., and subsequently fac-tory field representative for Silver -Mar-shall, Inc.

Roy Marks and Joe Jacobs, who havebeen identified with the industry inBoston for the past three years, haveorganized a radio advertising servicewhich will be known as the UnitedRadio Advertising Agency, with officesin the Metropolitan building.

The Star -Raider Sales Co., locatedat 118 High street, was recently or-ganized here to handle the sales andservice of the new 1930-31 Star -Raiderset line. This set is manufactured byContinental Radio Corp., Fort Wayne,Ind.

C. F. Hovey Co.'s radio departmentreports a lively business during thepast week on Victor radios.

A. W. Chamberlain, district managerof the Stromberg-Carlson line in NewEngland, is busy these days in his newsalon at the Statler building demon-strating the new Stromberg - Carlsonmodels No. 654 and 652. Dealers arevery enthusiastic over these models, hereports.

Hodgdon & Son, 93 Broadway, Somer-ville, Mass., reports fine sales on theCathedral model RCA Radiola.

The Stieff Piano Co., 114 Boylstonstreet, reports steady sale of the popu-lar Victor records. Some of the bestsellers are: "Lady Luck," "Chant of theJungle," "The Dairy," "Love Made aGypsy Out of Me," and "Romance."

Jordan -Marsh Co., Boston's leadingdepartment store, has broken all rec-ords the past two weeks in its radiodepartment on the sale of Amrad sets.The two models most in demand arethe "Aria" and the "Serenata."

Mr. Steinert & Sons, 162 Boylstonstreet, report excellent sales on Victormodels R-32 and RE -45.

Shepard's Radio Store, Winter street,has just received a large shipment ofBremer -Tully sets. These will beplaced on sale immediately.

R. H. White Co.'s radio departmentthis week has been featuring the VictorModel R-32 in window displays anddemonstrations.

-CHARLES W. JONES.

Keeping PaceWE HAVE ALWAYS GIVEN UNCEASING ATTEN-TION AND RESEARCH TO CHANGING CONDI-TIONS AND NEW DISCOVERIES, SO THAT WEMIGHT INCLUDE IN OUR LINES THE LATESTDEVELOPMENTS IN THE MUSIC INDUSTRY.IF YOU ARE NOT IN TOUCH WITH EVERY-BODY'S OR ONE OF OUR DISTRIBUTORS- WE'RE.BOTH LOSERS.

OUR PRODUCTS INCLUDEHONEST QUAKER MAIN SPRINGS AND

REPAIR PARTSTONE ARMS REPRODUCERSMOTORS NEEDLESELECTRICAL PICK-UPS RADIO ACCESSORIES

AND NOW - ELECTRIC CLOCKSCatalogs Cheerfully Furnished Upon Request.

WOMEN EMPLOYED FOROUTSIDE SALESWORK

BY KENT RETAILERSBALTIMORE, MD., Thursday.

Several Atwater Kent dealers in theBaltimore territory have employed wo-men for outside sales work at the sug-gestion and under the supervision ofParks & Hull, Inc., Atwater Kent radiodistributors. These dealers are meet-ing with a uniformly fair degree ofsuccess.

Experience indicates that women ofmiddle age are more to be relied uponthan their younger sisters and as ageneral proposition do a better sellingjob. The bulk of their sales, however,are closed for them by a crew managerof the opposite sex, who works eitheron a salary or a commission basis andin some cases a combination of both.

Under this arrangement selling costshave been reduced somewhat under theusual outside selling set up.

HARRY KAPLAN NAMEDSTROMBERG DEALER

ON STATEN ISLANDHarry Kaplan, one of the leading

radio dealers of Staten Island, has justbeen appointed authorized Stromberg-Carlson dealer in that territory, ac-cording to Lloyd Spencer, sales mana-ger of Gross - Brennan, Inc., easterndistrict representatives for the Strom -berg -Carlson Telephone ManufacturingCo.

Midwest -Timmerman Co.

Promotes B. J. KerperDubuque, Iowa, Thursday.

B. J. Kerper, manager of the Daven-port branch of the Midwest -Timmer-man Co., this city, distributor of At-water Kent radio, has recently beenelected secretary of the company anda member of the board of directors.Mr. Kerper has been connected withthe Midwest -Timmerman company fortwelve years, beginning as a salesmanand graduating to sales manager andlater manager of the Davenport office.

He is well known in the radio andautomotive industries in Iowa, Illinoisand Wisconsin, and his intimate ac-quaintance with dealers in these stateswill be a considerable asset to him inhis new post. He still remains in actualcharge of Davenport operations.

VAN HORNE HAS NEWTYPE TUBE DESIGN

FRANKLIN, O., Friday.

The Van Horne Tube Co., this city,has recently completed development ofa new type tube design which is knownas the Van Horne "ring type" con-struction. It is in the form of a goldplated ring or band which is incorpo-rated in the tube assembly between thetop of the base and the glass bulb. Themetal ring acts as a separator betweenthe tube base and the glass bulb prop-er, and functions as a heat radiator.

Aside from the technical features,the use of the ring is said to make atube with more eye value.

THE TALKING MACHINE and RADIO WEEKLY 17

ATWATER KENTRADIO

Every good Radio Dealershould know these facts

THE Atwater Kent Manufacturing Com-pany owns outright its business and its

factory. It has been in business for twenty-eight increasingly profitable years, has alwaysdone business on its own capital and hasnever borrowed a dollar.

All its resources and experience are con-centrated upon just one thing-the makingand selling of fine radio instruments. Pro-duction in its 32 -acre factory is scientificallycontrolled, so that Atwater Kent dealers are

SCREEN -GRIDON THE AIR-Atwater Kent RadioHour-Sunday Evenings, 9:15 (EasternTime), WEAF network of N. B. C.Atwater Kent Mid -Week Program-Thursday Evenings, 10:00 (Eastern

Time), WJZ network of N. IL C.

never overstocked. Its inventory is neverexcessive.

Single-minded devotion to its one job-the production of the finest radio that canbe built-has put the Atwater Kent Manufac-turing Company today in the strongestposition it has ever held.

Any merchant who centers his sellingeffort upon Atwater Kent Radio is buildingfor his own prosperity, now and in thefuture.

""Mi:.".`* 111~

N1111111 1055k11.:111r 1,1111

11.111,

SCREEN -GRIDATWATER KENT

MANUFACTURING COMPANYA. Atwater Kent, l'resident

4710 Wissahickon Ave., I'hilatle Iphia, Pa.

Siutplieitl :Hid elegance have been .o embodied iu tbi. le l di et it Ire' t 111i tbc furni.h jut :wl w

THE TALKING MACHINE and RADIO WEEKLY

SELF-EVIDENTQUALITY

THAT NEEDS NO"SALES TALK"

1 QUICK ACTION

Your natnmers want 'q+ ck action .Let then[ hold a watch ont Arcturus...the program is there in 7 seconds.

2 CLEAR TONE

Your customers want clear, pure tone.Let themlisten to an Arcturus -equippedset -no gut-stiot a boat tote quality.

3 LONG LIFE

nur cost,sners want long-lastingabets. Your meter slows that Arcturus

Tabs easily withstandexceptionalthrrloads: definite proof of stamina

at means tong life.

This kind of proved perform-ance is bringing more businessand increased profits to thou-sands of Arcturus dealers. Askyour jobber for all the factsabout Arcturus Blue Tubes

ARCTURUS RADIO TUBE CO.Newark, N. J.

AUCTM UBLONG,..t1FE.,.

RA!)I(Y TU

VICTOR ESTABLISHES

NEW SALES DISTRICT

IN FAR NORTHWESTF. G. HAWKINSON IN ('H:1I{GE

Harper - Meggee. Inc., AppointedPortland Crosley Amrad Dis-tributor - Eada Sales Super-visor Visits Trade.

Portland, Ore., Thursday.

After a recent trip through the north-west, officials of the Victor companywere so impressed with the progressivespirit and growing possibilities of thissection that arrangements were madefor the establishment of a direct fac-tory sales district comprising the statesof Oregon and Washington, and sec-tions of Montana and Idaho. This isin addition to the factory's distribu-ting houses at Portland and Seattle,which will continue to serve Victordealers as heretofore.

There are at present eight such fac-tory district operations in the country.The Portland office will be located atthe Northwestern Victor DistributingCo., Seventeenth and Irving streets,and is under the direction of F. C. Haw-kinson, who has been appointed north-west district manager of the Victordivision of the RCA -Victor Co., Inc.

Mr. Hawkinson has been a memberof the Victor sales organization fornine years. During the past two yearshe has been with the sales contractdivision at the factory's main office atCamden. He also has been districtsales manager of the southern districtat New Orleans, as well as having spentconsiderable time in sales work in themiddle west. Prior to his joining theVictor sales organization, Mr. Hawkin-son conducted two retail music storesin Illinois.

"With but six months of actual man-ufacture in 1929 sales were among thegreatest in the factory's experience.The nation-wide acceptance of Victorradio measured fully to expectations,and with the merchandising and salesprogram now being inaugurated, 1930promises to surpass all records," Mr.Hawkinson stated. "Radio," he said,"has passed the days of fundamentalexperimentation. In a recent cross-country analysis of predominating buy-ing reasons of a large group of radiopurchasers, it is interesting to notethat 86 per cent. placed tone qualityfirst in importance. Reputation of themanufacturer, ease of tuning, apear-ance and price followed in the ordernamed. The elevation of radio froma novelty to the standard of a realmusical instrument was the Victorcompany's goal from the start. Natur-ally our 30 years' experience in thetalking machine and recorded musicfields placed us in an enviable positionto accomplish this."

A. J. Sisto, sales manager of theRadio Owl Co., of Los Angeles, was aPortland visitor recently.

Harper-Meggee, Inc., one of the larg-est radio firms in the Pacific North-west, has been appointed distributorfor Crosley and Amrad radios and hasopened headquarters at Ninth andEverett streets, Portland, where theconcern will maintain complete servicefor merchandising these two products.Harper-Meggee, Inc., which is a Seattlefirm, having been established 12 yearsago, has absorbed the Barstow-Meggee

Co., which was established at the samePortland location last year to handlethe Kolster-Brandes line. With theacquisition of this State, the Harper-Meggee firm now serves the States ofOregon, Washington, northern Idahoand Montana, and maintains branchesat Spokane, Seattle and Butte. Themanagement of this new branch is incharge of Thomas J. Tobin, who cameto Portland from Spokane, which branchhas been under his management forthe last three years. Mr. Tobin is wellknown in radio trade circles of thenorthwest, having been identified withthe industry for many years. and is con-sidered one of the outstanding mer-chandisers of this class of commodityon the Pacific coast. Mr. Tobin is anex -Portland man, having made his resi-dence here for a number of years andattended school in this state. L. M.Wakefield, well known in radio circlesin the State, has been named salesmanager by the firm and has assumedhis duties. Mr. Wakefield will be re-membered as the manager of Barstow-Meggee. P. W. Blalkowsky, westerndivision representative for the CrosleyRadio Corp., spent a week in Portlandrecently helping the Harper-Meggeecompany establish the new branch.

A spirit of optimism prevails with allmanufacturers of California regardingbusiness conditions in Portland and theentire Pacific northwest, according toSol Jerome Cohn, merchandising mana-ger of the Cohn Bros. stores of thiscity. Cohn Bros. specializes in At-water Kent radios. Mr. Cohn has justreturned from a ten-day buying trip inCalifornia and while there had ampleopportunity to determine the attitude ofthe manufacturers and merchants there.

"We look for a heavy radio buyingseason," said Mr. Cohn. "This seems

to be the same attitude other mer-chants in the northwest have, for acareful study of the economic condi-tions in this part of the country pointstowards ample buying power on thepart of the general public."

The Marshall Wells Co. has addeda new line and is now the distributor inthis territory of the Rola radio, whichis styled the "baby grand of radio,"according to M. A. Dobbin, manager ofthe radio department of the firm. TheRola is manufactured in Oakland, Cal.,where the company has for severalyears manufactured loud speakers. TheRola company, according to Dobbin,has entered the set field in order tomeet a demand for a well built machineof an entirely new class. The initialshipment was disposed of immediatelyupon arrival in Portland.

Among the recent visitors to Port-land were Tom H. Phillips, sales super-visor of F. A. D. Andrea, Inc., manu-facturer of Fada radios, who was ac-companied by H. S. Lyman, Northwestsales manager, who have been makinga tour of the Pacific coast. Mr. Phil-lips stated that he found the Portlandmarket constant, with the hest gradesof radio, in good demand.

-LESLIE.

Receiver Appointed for

Weber Talking MachineA petition in bankruptcy has been

filed against Jacob H. Weber, who con-ducts the Weber Talking Machine Co.,the Weber Music & Furniture Co. andthe Weber Furniture Co. at 319 and343 Broadway, Brooklyn. William R.Bayes has been appointed receiver inbond of $40,000.

GREATI'H I L('.OS

IN

1929

MADE POSSIBLE

ALL -ELECTRIC RADIO

GREATERI'HILCOS

FOR193(1

WEEKLY BULLETIN

The Spirit of '76must have been in the hearts of our dealers who so quickly and enthusi-astically responded in ordering the Philco "76", the marvelous newScreen Grid Chassis, in rich artistic console cabinet, with genuine electro-dynamic speaker.

Watching the orders come in-front the far off stretches of Long Is-land to the Westchester County limits --has given us the thrill of anelection.

The enthusiasm shown in ordering the new 9 tube "95", too, wasmost surprising. This tailor-made job is steadily increasing in popularitywhere the discriminating buyer wants distance uncanny, maximum sensi-tivit y, automatic control of volume and fading :sod reduction in back-ground noises.

There must be a reason for Philco's continued success1930 Another Philco Year

LyA,UNIVERSAL RADIO COMPANY536 Bergen Ave. New York City

Ludlow 1800Exclusive "PH I L C O" Distributors for Bronx,Westchester, Queens, Nassau and Suffolk Counties

THE TALKING MACHINE and RADIO WEEKLY 19

FOR

DEFINITE REASONS

you CANMAKE BIGGER PROFITS

Selling Majestic ExclusivelyExperience proved to automobile dealers that profits were greater when theyhandled only one line. Soon radio dealers must face the same facts. Start nowand be first on the road to bigger, surer profit. Majestic offers 12 sound reasons

for concentrating all your efforts on Majestic.

Read Carefully-Think What Each1 Selling Majestic exclusively, you represent only one man-ufacturer-the best known in radio. Famous among dealersfor fair policies and fair profits.

2 Majestic gives complete coverage of every fast-movingprice class. If a prospect will buy any radio he will buy aMajestic. Six new beautiful models, two with new electricphonograph. All with the amazing Colotura DynamicSpeaker. $95 to $203.50 without tubes. Sold completewith Majestic tubes, from $116.50 to $225.

3 Majestic Matched Tubes, guaranteed for 1000 hours,shipped with every new Majestic. Servicing reduced andcustomer satisfaction assured.

4 You are supported by the outstanding advertising cam-paign of the industry. Newspapers, magazines, broadcast-ing, billboards. Plus the endorsement of two million pleasedcustomers.

5 Majestic Sales School provides expert training without tui-rion to help you and your salesmen sell more-earn more.

6 No dead models or orphans left on your hands. Noforced sales of any kind.

of These Points Can Mean to You

7 Only one advertising campaign to tie up to.

8 Only one set of counter literature needed.

9 Only one window campaign to install.

10 Only one line to stock-with every model the fastestselling machine in its price class.

11 Only one distributor - working whole-heartedly withyou for mutual profit.

14 ? ? ? ? ? ? An amazing new profit -leader to be announcedsoon to exclusive Majestic dealers.

Talk it over with your Majestic distributor. Learn whathundreds of exclusive Majestic dealers have already proved-that profits are greater when selling efforts are concen-trated on Majestic. Get in touch with your Majestic dis-tributor today.

GRIGSBY-GRUNOW COMPANY, CHICAGO, U. S. A.World's Largest Manufacturers of Complete Radio Receivers

MIGHTY MONARCH OF THE AIR

20 THE TALKING MACHINE and RADIO WEEKLY

" fra 1gives the dealer theAMajesticnch seing territory AND

ALBANY, N. Y.

E S & E Co.

278 Broadway

BALTIMORE, MD.

Eisenbrandt Radio Co.

216 West Franklin Street

BOSTON, MASS.

Majestic Distributors, Inc.Exclusively Wholesale

539 Commonwealth Avenue

BROOKLYN, N. Y.

Specialty Service Corp."Service Is Our Middle Name"

651 Atlantic Avenue

CHARLOTTE, N. C.

Shaw's, Inc.

Majestic Exclusively314 Tryon Street

CHICAGO, Q.L.

The Harry Alter Company

340 N. Dearborn StreetTelephone: Whitehall 8300

Distributing Exclusively Majestic Radio

CINCINNATI, O.

Majestic Distributing Co.OF CINCINNATI

1042 Gilbert Avenue

M

A

J

E

S

T

I

C

CLEVELAND, O.

Majestic Distributing Corp.OF CLEVELAND

4608 Prospect Avenue

DALLAS, TEL

Radio Equipment CompanyHOUSTON DALLAS SAN ANTONIO

I)ES MOINES, IOWA

Hieb Radio Supply Co.

1221-23 Locust Avenue

Established Since 1879

DETROIT, MICH.

Detroit Electric Co.

101 East Jefferson Avenue

"Michigan's Oldest RadioDistributing Organization"

Branches: Grand Rapids, Mich., Saginaw, Mich., Kal-amazoo, Mich., Lansing, Mich., Iron Mountain, Mich.

HARRISBURG, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

Established 1898 R

D

I

S

T

R

1

B

T

HARTFORD, CONN.

Majestic Distributors, Inc.

o

S

HUNTINGTON, W. VA.

Air -Ola Radio Co.

Exclusive Majestic Wholesaler

625 Tenth Street

INDIANAPOLIS, IND.

Capitol Electric Co.

"Capitol Quick Service"

122-124 South Senate Avenue

JACKSONVILLE, FLA.

Southern Hardware & Bicycle Co.

20 East Fourteenth Street

KANSAS CITY, MO.

Sterling Radio companyKansas City Mao Wictuta.Kaz..

1515 GRAND AVE. 1st & ROCK ISLAND

LINCOLN, NEB.

R. S. Proudfit Co.

Established 1879

720 0 Street

LITTLE ROCK, ARK.

Radio Sales Company

217 East Markham Street

For details, consult the dílyedic distributor nearest youWORLD'S LARGEST MANUFACTURERS

THE TALKING MACHINE and RADIO WEEKLY 21

ost generous discount, the fairest kind of a shake on operat-e receiver that sells and STAYS sold."- Wm. C. Grunow

[ARION, S. D.

Hieb Radio Supply Co.

Superior Majestic Service

[EMPHIS, TENN.

J. E. Dilworth Co.

ooperation Service Efficiency

lashville, Tenn. -821 Ewing Ave.

Radio Sales Company

483 South Main Street

[ILWAUKEE, WIS.

Badger Radio Corp.

MAJESTIC for ProfitsHamburg Brothers

480 Market Street963 Liberty Avenue

25 North Third Street

IEWARK, N. J.

North Ward Radio Co.

367 Plane Street 117-119 West Fourth Street

OKLAHOMA CITY, OKLA.

Harbour-Longmire Co.

Distributors

Oklahoma and Texas Panhandle

PHILADELPHIA, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

437-51 No. Fifth Street1'HILAI)ELI'111A. 1'A.

HARRISBURG, PA. WILKES-BARRE, PA.

INNEAPOLIS, MINN.

The Roycraft Company

specialized Wholesale Distributors

I'ORTLANI), MAINE

Majestic Distributors, Inc.

EW YORK, N. Y.

Majestic Distributors, Inc.

1775 Broadway

M

A

J

EPITrSBURGH, PA.

SALT LAKE CITY, UTAH

United Electric Supply Co.

SHREVEPORT, LA.

Radio Sales Company

225 Crockett Street

D

I

S

T

R

I

B

U

T

0R

S

SOUTH BEND, IND.

Radio Equipment Co.

109 East Monroe Street

TOLEDO, O.

The Roberts -Toledo CompanyAdams and Jackson Sts.

BRANCHES

LIMA, OHIO PIQUA, OHIO222 So. Elizabeth St. Cor. Wayne St. & Penn Ry.

MARION, OHIO

WASHINGTON, D. C.

Eisenbrandt Radio Co.

111J Seventeenth Street, N. W.

WHEELING, W. VA.

Hamburg Bros.

1047 Main Street

WICHITA, KAN.

Sterling Radio/ CompanyItansasCity Mo. (.(Ill

diWickuta-Kana,

1515 GRAND AYE. 1st & ROCK ISLAND

WILKES-BARRE, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

Established 1898

- GRIGSBY- GRUN O W CO., CHIC ASGO, ILLINOISExclusive Manufacturers

OF COMPLETE RADIO RECEIVERS

THE TALKING MACHINE and RADIO WEEKLY

SCREEN -GRID

BOSCHRADIO

Wide selling range-strong price advantages-flexibilityof inventory-backed by sound merchandising-Boschfactory to dealer cooperation. Write for details.

AMERICAN BOSCH MAGNETO CORP.Springfield MassachusettsBranches: New York Chicago Detroit San Francisco

Canadian Distributors: Radiocraft Corp., Ltd., Ottawa, Ontario

( Lr

IIIr il;

;.V11 ibo- -oarcl for

' CROSL1Y&AMRAD4.z ,rr r ,,,.l, ,,,1 1,11,1,1,li.rribulurn_

O" IN1WI?a-RADIO CORPORATIONBROOKLYN AND III El" YORK

IWNOTHE OLDEST ANDLARGEST MUSICAL

MERCHANDISE HOUSE

IN AMERICA

Exclusl veil y Wha/eselrIIisua+ID I!N

C.BRUNO SON,Irtc.351-53 Fbvºre Ave. NEwYoaKClrr

meansSecurityOver 95 Years

ofDEPTIVDABLEService to The

Music Trade

xcZusive 7)1811tgi,butoltsNORTHERN /-MANHATTANNEW cJERSEY j ^tly BROOKLYN

nior-MAY

RADIO CORP BALANCED UNIT DISTRIBUTING CORP,MAY

\ 380 Central Ave. l I 112 BleetkerStNEWARK,N.J: RAD Ip NEWYORK,N.Y,

PHONE PHONE\ MITCHELL 10.000 SPRING 0800

tLY.ti.tiY.tiWr.W.Y.Y. . . : . . . . . . . .Y.'.tiY: .titititi.tititi : . . . a . . . . . .

OUR INCOME TAX DEPARTMENT

Conducted by M. L. SEIDMAN, C. P. A.: .Y.: r.titi: .Yf..Y: : r..r^% titi'

[This is another in a series of arti-cles by Mr. Seidman on how to prepareincome tax returns that will appearregularly in these columns. Mr. Seid-man is a well-known tax expert andhas written numerous articles on taxa-tion. He will answer all income taxquestions that might be directed to himby our readers. Questions should beaddressed to him, c/o Seidman & Seid-man, 2 Lafayette St., New York City..411 communications must be signed bythe inquirer, but no names will be dis-closed in published answers.-Editor]

Income Exempt front Tarr.

The subject reserved for discussionin this article was that of non-taxableincome. That subject will here be dis-cussed. Let us consider that briefly,so that space can be devoted to ques-tions and answers as well.

Tax Exempt Interest.Undoubtedly the most familiar tax

exempt item is interest on the increas-ingly popular tax exempt bond. Whatbonds are tax exempt? It is generallybelieved that bonds issued by the Uni-ted States Government come in the ex-empt class. That is not strictly so.With the exception of the 1st LibertyBond 31/L a issue, only the interestfrom $5,000 of Liberty Bonds andTreasury Notes are fully exempt. Anyexcess, while exempt from normal tax,is subject to surtax. Federal FarmLoan Bonds, however, have completeexemption. Likewise, the interest onbonds issued by a State or any of itssubdivisions, like a city or county, isexempt from both normal and surtax.

Income Earned Outside ofUnited States.

United States citizens who workabroad enjoy an exemption on theirsalaries, or more exactly, their earnedincome. The exemption applies to onewho for more than six months duringthe year resides abroad and the incomeis earned abroad. Thus, a salesmancovering foreign territory for a great-er part of the year would be exempton his salary and commission appli-cable to the foreign business. (But,subject, of course, to the earned in-come restrictions.)

Building and Loan Dividends.Dividends or interest from building

loan associations up to $300 are ex-empt from tax. It is necessary, how-eevr, that substantially all the businessof the association be confined to mak-ing loans to members.

Insurance Proceeds.The proceeds of life insurance poli-

cies paid by reason of the death of theinsured to his estate or to any bene-ficiary, is exempt from tax. However,where the insured himself collects theproceeds upon the maturity of the poli-cy, taxable income must be reported tothe extent of the difference betweenthe amount collected and the total pre-miums paid during the life of thepolicy.

Amounts received through accidentor health policies, or under workmen'scompensation acts, for personal inju-ries or sickness, need not be included

in income. The amount received bylaw suit or agreement as damages onaccount of injuries or sickness, like-wise does not have to be reported.

Amounts received as compensation,family allotments and allowances forwar risk insurance or as pensions formilitary service are also exempt. Thesoldier's bonus conies in this category.

Gifts and Bequests.Gifts are not taxable either to the

giver or the receiver, irrespective ofthe value of the property at the timeof the gift and its cost to the donor.Neither are legacies and bequests tax-able. Of course, the income from theproperty so received would be subjectto tax in the regular way.

Having discussed in this terse fash-ion what may be excluded from income,we may now proceed to the more im-portant question of what must be in-cluded in income. All income not spe-cifically exempted is taxable. This in-cludes profits on sales, compensationfor personal services, business gains,interest, dividends, etc. In the nextarticle we will analyze the first group,namely, profits on sales. We will theretry to explain exactly how profit is tobe computed for income tax purposes.

QUESTIONS and ANSWERS.Support of Sick Daughter.

Q. My daughter who is twenty-twoyears of age took suddenly ill in Feb-ruary, 1929, and was in the hospitalfor two months and was not able towork during that year. I paid all hos-pital expenses, including nurses' anddoctor bills, and I would be glad toknow if this can be deducted from my1929 income tax. Also, whether I canclaim exemption of $400 on account ofmy supporting her for that year.-S. I. G.

A. While you are not permitted todeduct the hospital bills and other ex-penses of your daughter, you can claimthe $400 credit for dependent, sinceyour daughter was not physically capa-ble of self-support in 1929.

Dividends Paid in Securities.Q. A corporation invested its sur-

plus funds in stocks of other corpora-tions. Finiding no further need forthe surplus, it distributed such stocksas a dividend to its stockholders. Issuch dividend taxable as income at thetime of distribution, or can it be de-ferred until the stock is sold ?-B. F. D.

A. A dividend that is declared instock of another corporation is taxableat the time of distribution based on thevalue of the stock distributed.

Insurance and Taxes.Q. Should a widow list the follow-

ing as income in her tax return? Herhusband died from an accident andshe receives from the Industrial Com-mission about $36.00 every two weeks.She also received insurance of $10,000which she left with the insurance com-pany and they pay her 4 per cent. in-terest twice each year. Are the taxeson the dwelling in which she lives de-ductible from her income?-W. H. C.

A. Industrial insurance pensionawards are not subject to tax. Theinterest received from the insurancecompany is subject to tax. The taxeson the dwelling in which you live area proper deduction in computing netincome.

THE TALKING MACHINE and RADIO WEEKLY 23

Sentinel presentsnew perfectionin radio ... atPopular Prices

-:

I me of the first dynamic.peckers - its name andlone are nationally famous.

-o we

Most famous of motors forphonographs.

C.«111.

. .J`

LTUnited Pick-ups have beenstandard in the music fieldfor years.

Ain

For yearsears many of thefinest phonographs andradio -phonograph cumhina-t ions have been poweredby the (roiled Ekes ricM. or.

List Price

Si 49.5° tubes

MODEL No. 666-C.5 fine radio -phonograph combination, at

price at which you usually sell a radio:done ! - A nine tube screen grid radiocbassis. with four screen grid tubes - thetsn:ous (loam D> nattily Speakerthe ilni-tcd Pig -It -up and United Electric motor.tisduit-,1 walnut cabinet.

MODEL. No. 666A nine tube screen grid chassis utilizingtour n grid tubes phis 227 and 2ltubes in

a

push - pull. Attractive five-plywalnut cabinet with two -toned maple o -lay. Equipped with the famous QnnmDynamic Speaker.

Since the earliest days of the industry United productshave been in the vanguard of radio advance-A famous speaker - the finest motor for combinations-a sensational electric pick-up. Then Sentinel Radio,the finest radio ever offered at a popular price ...Now comes the new Sentinel - the greatest contribution of all !The most perfect radio for the public! The m ist profitableradio for the trade !Feature after feature has been added to assure the new Sentinela thrilling voice, a loving presence. Nine tubes - four screengrid tubes -a screen grid chassis that is a marvel of radio en-gineering -with 1930 Quam Dynamic Speaker-cabinets ofdistinguished beauty.

AT PRICES SO LOW!Amazingly skilled, large-scale production and seasoned, success-ful manufacturing policy have kept Sentinel prices at a sensa-tionally low level. All Sentinel models are priced on value-for volume sales. And the line includes a splendid radio phono-graph combination at a price at which you usually sell a radioalone!

STRONG NATIONAL ADVERTISINGA consistent campaign of National Magazine advertising andstrong newspaper advertising will tell the public the featuresof the new Sentinel's perfection.Sentinel dealers are taking advantage of this great campaign-are preparing to make real profits with these sensational newmodels. If you want to share in these profits write or wire usNOW !

SENTINEL MANUFACTURING COMPANY9705 COTTAGE GROVE AVENUE, CHICAGO, ILL. Division of United Air Cleaner Company

" You're Safe With a Sentinel"

THE TALKING MACHINE and RADIO WEEKLY

oe(^1)'

`.b-'

`?". .4ncd)a.ed'z'fr-vs' -

C\W CdS'

ccb-c \-cz 6z,'.\0cd))

1\5 <zd

Vdi.&494? zsi- Easier - because you immediately

lift your sale out of a fiercely com-petitive field ...into a highly selectivefield, where superiority is quicklyrecognized ...Easier-because you offer a plusvalue every music lover wants-at anincrease in price astonishingly small...

Easier - because you are able tooffer a high trade-in concession foran old radio set or phonograph andstill assure yourself a splendid profit.

RADIO... PANATROPE WITH RADIO ... RECORDS

THE B R U N S W I C K- B A L K E- C O L L E N D E R COMPANY,

THE TALKING MACHINE and RADIO WEEKLY

5

-and how your profit from the sale of aBrunswick Combination grows and growsand GROWS-each month - each year-as a result of the steady and endlesssale of Brunswick electrically recordedrecords! Find out today how you can par-ticipate in this highly profitable business.

'\Z;\S

Iz,)\';;0-

/°.

RADIO... PANATROPE WITH RADIO... RECORDS

cago, NON York, Toronto...Branches in AH Principal Ci* es

26 THE TALKING MACHINE and RADIO WEEKLY

SET SALES RUNNING

LIGHT WITH PACIFIC

COAST MERCHANTSSAN FRANCISCO, ('AL., Thursday.

The radio trade of the East -Bay ter-ritory appears to have lost a little ofits snap and pep of late. This is aterritory in which a large percentageof its building for a number of yearshas been in individual homes. It isasy to see why it is good retail radio

territory. In fact, it is pretty goodterritory for anything in the musicline, and right now there is a fairturn of piano selling, for a good pianois still a magnificent ornament to thehome, as well as desirable for the per-son who loves to learn music as wellas to enjoy the performance of others.

D. W. Ramsell, who for a number ofyears has been manager of the pianodepartment of the Jackson FurnitureCo., reports that they are having arather encouraging turn, some salesand very encouraging prospects. Theschools are giving more attention topiano music, and there seems to besomething of a revival of interest onthe part of those who are learners. Hehas taken on the care of the radio de-partment also. W. W. Cross, who forso long has made an enviable record inthis department, found his attack was

- more -serious than supposed. While re-ports of his condition have some en-couragement, it does not appear thathe will be able to take charge soon.So. Mr. Ramsell is giving the depart -

went his services, hut hoping and wish-ing for the return of Mr. Cross, assomething always moves when Mr.Cross gets into action. Sales have beenrunning a little light in the radio de-partment but more sales are beginningto appear and more prospects are onthe string. Fortunately, says Mr. Ram -sell, he finds the stock a clean one ofactual sellers, invoice close, and notrade-ins to speak of on the floor. Infact, he believes in placing very_ lowvaluation on trade-ins if they are ac-cepted at all for the reason that eventhough sold again at fair advantage,there is always the prospect of morethan a profitable amount of servicingahead.

George Calvin, manager of the Hau-schildt Music Co., reports that they arehaving no quiet time around theirplace. In fact, the .sales boys havebeen making so much fuss about it thatthey have been obliged to yield andgive them another floor for radio dis-play and demonstration. As they havefive stories and a basement all theirown, they can manage this. Mr. Calvinstates that all their lines of radio(about seven) are selling more or less.Sometimes one line runs ahead, some-times another. Just now they are bet-ting heavy on the Philco, because ofthe wonderful tie-up they have madeand its unparallelled advertising ad-vantage. A banner on the front of theawning tells of a Philco concert at theT. & D. and offers an autographedphoto of Maurice Chevalier to eachlady attending the matinee. The greatbug -a -boo of the trade in Oakland atthe present moment is the dumping ofdistress merchandise. Of this they havehad more than their share, principally

Peerless Announces a New Quality Record AlbumFor the Trade and Cabinet Manufacturers

A solid -back album that opens absolutely flat. Heavy brownkraft envelopes, and exclusive patented loose leaf featuresmake this the finest and most exclusive album for the bettergrade phonographs and combinations. Hand tooled gold deco-rative backs, are a feature. DESIGNED ESPECIALLY FORYOU IF DESIRED.

Our regular line of albums has long been consid-ered the standard of the phonograph industry.

PEERLESS ALBUM CO.62-70 W. 14TH STREET NEW YORK CITY

done by department stores. The Hau-schildt establishment is so situated a-to catch many prospective customer-for distress merchandise, and theirsales force have learned to accentuatethe fact that such merchandise mustbe in distress either because it has nothad satisfactory selling qualities or be-cause its makers are ready with somenewer patterns to merchandise. Theargument wins, so they are very busy,and not worried by the dumping.

The Music Shoppe, operated by J. M.O'Neill and M. V. Moore at the cornerof Durant and Shattuck avenues, looksup swell in its new home. Great win-dows give a cheerful appearance. Onesteps inside on soft high - pile rugs.Divans, sofas, and double - upholsteredchairs invite the visitor to be at homeand comfortable. Tasteful setting, flow-ers and growing plants all help to getaway from business formality. "Thebest January we have ever had," is thereport they render. The general run oftrade are looking for moderate -pricedinstruments, yet some of the betterones sell. Among others they sold clue-ing January five Grebe instruments at$310, and eight at $250. While theGrebe is something of a favorite withthem in that they believe in its qual-ity and also in its high-grade prices,yet other numbers are not at all outof the selling. Take the Brunswick.It has many admirers, and is good foran all -year-round trade. In fact, theybelieve in considerable variety, enoughto met any reasonable taste of the cus-tomer. Collections in Berkeley theyreport excellent. A run over their longlist of outstanding accounts recentlyshowed but one to place on a doubtfullist, and that not hopeless. They pro-nounce Berkeley still a fine radio city.

The Henderson Radio Shop at thecorner of Bancroft & Shattuck is nowputting up a great display of Radiolasand Radiotron tubes, and their shopis a great display in itself.

The University Radio Laboratoriesat 2440 Bancroft are now putting upa great exclusive Majestic display.With the various models distributedabout an elegant large display andsales room; immediately in front of thegreat plate glass window is a curtainof dark plush. On its lower edge standsone of the new models while swingingabove a great eagle, with the inscrip-tion above "Majestic."

Lee S. Roberts, the San Franciscomusic dealer, has moved to the secondfloor on the corner of Post and Stock-ton. This second floor has display win-dows like the first floor, though not sohigh.

The Fox Piano Co., in Oakland,caught red-handed unloading a truck-load of Victor radio-said they weregoing to sell them. They report thatthey have been having excellent suc-cess with the Victor, and the nice partof it is that customers are so well sat-isfied. They feel that they have gottheir money's worth. -ALLEN.

William Powell Picture

In National Philco Tie -UpPhiladelphia, Pa., Friday.

Philco dealers throughout the coun-try are tieing up with the Paramountpicture "Street of Chance," with Wil-liam Powell. The Philadelphia StorageBattery Co., this city, maker of Philcoradio, is using billboard posters andmagazine advertisements showing Wil-liam Powell in the blur and in the clearand featuring the tie-up between thepicture and Philco.

This is the second Paramount picture

SALT LAKE SPARTON

RETAILERS GATHERSALT LAKE, UTAH, Thursday.

The Daynes Beebe Music Co., of thiscity, is conducting a remodeling sale,due to the fact that it is remodelingthe entire four floors of the establish-ment on Main street, here.

Fifty Sparton dealers of Salt Lakeattended a meeting at a local hotel, thispast week, and were shown the new1930 Sparton by Wm. Bode, managerof the Motor Equipment Co., here. Mr.Bode and Frank Edwards, president ofthe Motor Equipment company, led aninteresting discussion on "The Futureof the Radio Dealer."

Employes of the United Electric Co.,distributor of Majestic radios, spon-sored a dinner -meeting at the New-house hotel, here, recently, in celebra-tion of a banner business year during1929. Among those present were SamBeck and Sam Rosenfield, United Elec-tric Co. executives, from Denver; I. S.Orr, manager, and K. S. Roberts,supervisor of this territory for theGrigsby-Grunow Co., manufacturers ofMajestic radios, and H. R. Bygel, man-ager of the United Electric Co.

Robert Nevins has been elected presi-dent of the Mountain States Music andRadio Trades Association at a meet-ing held this week at the Chamber ofCommerce, here. Others elected in-clude John Elliott Clark, vice-president,and P. G. Lasky, J. S. Perry and G.Wayne Stillman, directors. Directorsre-elected were G. A. Rogers, EugeneNeff, G. C. Spratt and Royal Daynes.H. S. Jennings was re -appointed secre-tary.

The Glen Brothers Roberts Co., form-erly located south on Main street, hasmoved into its new quarters at 74 So.Main street where it has a beautifulestablishment.

Musical hits from "No, No, Nan-nette" are being revived with a gooddeal of success here due to the appear-ance on the screen of this'new produc-tion. All local dealers are selling thesenumbers heavily, it is reported. Num-bers from "Hit the Deck" are also re-ceiving added exploitation and are sell-ing well inasmuch as this is also a newscreen musicale, being offered in thiscity for the first time at the OrpheumTheatre.

The new Philco radio is being vigo-rously featured by the Radio Studios,Inc.

C. L. McWhorter, the Pacific coastbranch manager of Philadelphia Stor-age Battery Co., manufacturers of thePhilco radio, and Harry Boyd Brown,retail sales promotion manager of theorganization, will preside at a Philcodealers' meeting at the Hotel Utah ofthis city this week, it is announced byHarry M. Frank, vice - president ofLouis A. Bailey, Inc., local Philco dis-tributor.

A general policy and sales plan willbe outlined to seventy-five dealers inintermountain territory, it is stated.

-BROWNING.

TRADE ITEM

Kendis, Gusman & Samuels, NewYork music shop, has changed its nameto the Kendis Music Corp.

which has been used in a national tie-up with Philco, the first being "TheLove Parade" with Maurice Chevalier.

THE TALKING MACHINE and RADIO WEEKLY 97

Captivating charmRadiant beauty

in Ilse Miff deluxe consoles

' -11.1151

;I.'

L1 RD: R C 11111. «rhr (audlrul;er"Dr Luce 111od81 '17

Prier 1223 Irma tube. will, 10 1 ub. eh: :..i.;*210 Ir.» tubes with Screen Grid rha..i..

----- - _111111111111 II II 1! li 1! 1t1t 11't1 li`

LYRIC IC .0 111(1. Thr Challenger"Dr Luce 7111.14-1 99

Prier 9261 Ir,,. I «lien with 10t,,Ie9930 Irma tube, with Serer» Grid rhaeeie.

LYRIC H U/10, "The Challenger'.Dr Luce Model 911

8884,rage Prier S215 le.s tubr, with 10 tube cha..i.:

=2III le. l ubre with Screen Grid chiliads.

RADIO"the CHALLENGER"

TOthe successive advancements offered by LYRIC Radio are now added

the new deluxe consoles, presenting an entirely new LYRIC mode.The consoles are interchangeable with the two famous LYRIC Chassis-

the 10 Tube Neutrodyne and the Tri-Pent Perfected Screen Grid Chassis-which assure for you a display of sets never approached in their price class.

These consoles are built of the finest woods, especially selected for thepurpose, beautifully carved in authentic Italian Renaissance design. ThusI.Y K IC Radio, "The Challenger", again reveals a supremacy with an em-phasiti that commands unqualified respect.

LYRIC: Radio, "The Challenger", is proving the most popular radio everoffered to the public or the dealer. Our scale of discounts is liberal, and ourpolicy toward the neighborhood dealer is always one of helpful cooperation.

A distributor's salesman will be glad to tell you all about LYRIC Radio,"The Challenger", or write direct to us. Whatever you do, get the factsnow about this fast -selling, most -profitable radio.

. 1.1.-A NI h. IR 1/'AN 311111.%W K /'11181"1111.í"r u o 11201 Belmont Avenue, Dept. 32, Chicago

98 THE TALKING MACHINE and RADIO WEEKLY

TIE-UPS RESULT IN FINE

FHILCO RADIO SALES IN

PHILADELPHIA DISTRICTRECORD DEMAND IS GOOD

Wanamaker Radio -Music Depart-ment Moves to New TemporaryQuarters-Colonial Sales ShowGain-Walter Linton Takes onStromberg Line-Fada DinnerPostponed Because of Illness ofG. W. Dickel.

Philadelphia, Pa., Friday.

While the radio trade has been stim-ulated to a livelier public participationin the newer sets as they are intro-duced the main interest insofar as pres-ent clay sales are concerned is in thereductions that have been made in afew of the nationally prominent makes.There has been a fairly good demandfor records since the month began andthis has continued until the presentwhen a peak for the year has beenreached. Brighter outdoor life hasalso been helpful, the milder tempera-ture bringing out the traffic that leadsto the dealers' stores.

Philco radios are forging to thefront these days as the Motor PartsCo., and the Philco manufacturers, thePhiladelphia Storage Battery Co., co-operate with the trade through theParamount Pictures in a comprehen-sive program of exploitation. Newestof factors to enter into the Philco tie-up with Paramount is the Sunday after-noon concerts which will be featured

An Added Salewith each

Combination

this record filing cabinetwith every radio -phono-graph combination. 200record capacity. Exclu-sive filing guide. Listprice $35.

HORROCKS DESK CO.RECORD FILING DEPT.

HERKIMER, N. Y.

over WPEN broadcasting station everySabbath for the next ten weeks withsix dealers grouping in the broadcast-ing of the songs that are to be sungin the Paramount talkies playing hereweekly. The six dealers who will beincluded the first series of ten weeksare Garland & Merz; Wallace's RadioShop, Berryman Furniture Co., Wirt-schafer Bros., Thor Electric Co., andJ. Hall Egan, all of Philadelphia.

All the Warren Bros. Equity Thea-tres in the Philadelphia territory in-cluding forty-three theatres, will everyevening beginning at 7 P. M. have aradio program over the Philco radioplaced on the stage, featuring the Amos'n' Andy series. The Equity Theatresare united in this Philco program tokeep patrons at the houses at this time.It has been found that patrons leaveat 7 P. M. to go to their homes to hearAmos 'n' Andy, so, to avoid emptyseats at this hour the noted radioartists are brought to the theatrepatrons through the Philco.

Lewis Radio Distributors, 45 NorthSeventh street, now are offering the 25per cent. trade-in allowance which theColonial Radio Corp., recently mergedwith the Symington Co., of Rochester,N. Y., are submitting to the dealers on"trade-ins" for the Model 32, duringthe month. Sales have been stimu-lated by the offer.

The Lewis Radio Distributors alsofeature Bosch radio. No new modelsare looked for in this line until afterthe June convention of the R. M. A.The firm reports that Bosch radio salesare steady as a result of the policy tohold to a stabilized price list, and salesto date this year show the confidenceof the dealers in the line.

Record sales of the recent issue ofthe Columbia Phonograph Co., with alocal branch at 40 N. Sixth street, intwo recordings of the "St. James In-firmary" and "The Man from theSouth," both on a single record byRube Bloom and His Bayou Boys, havebeen booming here in recent days.

Ted Lewis' records in the Columbialist will be the high light of the weekcommencing February 22, when thelocal branch will tie-in with the deal-ers in the special window displays andexploitation programs to mark TedLewis' appearance at the MastbaumTheatre during that week.

The Wanamaker radio and talkingmachine departments have been assem-bled on the seventh floor temporarilypending the completion of the newlydecorated and elaborate quarters on thesame floor, which will be the perman-ent section for these trade wares. Theradio and talking machine departmentwill be removed by March 1 to the newlocation in the central section of thefloor near the Juniper street side.There will be attractive furnishings, alarger number of booths and demon-stration rooms for radios. The officesof the buyer for the departments, Rob-ert Allen, will remain on the balconybeneath the main floor, while the officesof the assistant buyer, George B.Young, are removed to the Seventhfloor in the new quarters. All the wellknown and nationally known makesare to be carried.

The Stromberg-Carlson radios havebeen added to the lines carried by Wal-ter Linton, for sixteen years in thetalking machine and radio business inthis city, and at one time president ofthe Philadelphia Victor Dealers' Asso-ciation, with two stores at 224 S. Fifty-second street and 1713 Frankfort' ave-nue. Associated in the business are histwo sons, .lanes W. and Donald W.,the former having recently joined theFifty-second street sales staff to learn

the business. The new line augmentsthe Victor and the RCA lines.

A telegram to the Philadelphia Vic-tor Distributors, Inc., last week in:formed the firm of the sudden passingof Leo Landau, one of the four LandauBrothers, whose business is located inWilkes-Barre and Hazleton, Pa. LandauBrothers are among the leading radioand music dealers in the coal regions.

Reports received by the Philadelphiabranch of the Brunswick-Balke-Collen-der Co., 40 N. Sixth street, from theScranton and Harrisburg jobbers are tothe effect that a full schedule of busi-ness has been accomplished to date andthat all orders for radios in the Bruns-wick line will be taken under advancepurchases made earlier in the season.The Harrisburg distributor, Zweifter,Inc., is linked with the Philadelphiadistrict while the Scranton territorycomes under the Buffalo offices.

David Trilling, of Trilling & Mon-tague, spent several days in Clevelandattending the national convention ofthe R. M. A.

Owing to the illness of G. W. Dickel,head of the Dickel Distributing Co.,1327 N. Broad street, the dealers meet-ing and exhibition of the Fada line,which was booked at the Majestic hotelfor this week, has been postponed.Mr. Mickel is at home with a severe at-tack of tonsilitis. The new Model 40in the Fads line was shown this weekat headquarters having arrived in sam-ple sets last Thursday and the dealerspaid high tribute to the latest set bya generous advance order list.

C. M. Sherwood, sales manager ofF. A. D. Andrea, Inc., manufacturersof the Fada, was a visitor here thisweek supervising the introductory salesof the new model at the Dickel Distri-buting Co.

There was introduced to the tradehere by the newly appointed distribu-tors of the CeCo tubes, the Penn StateRadio Distributing Co., 40 N. Seventhstreet, the Pentode tube, or five -elementtube, which adds another screen gridto the four -element making this tubereally a "three -screen" grid tube.

Colin B. Kennedy Corp.

Makes Reproduction

Tests of Its RadiosSouth Bend, Ind., Saturday.

A series of tests to prove that Ken-nedy screen grid radio sets faithfullyreproduce what the broadcasting sta-tion puts on the air, were made recent-ly by the Colin B. Kennedy Corp., thiscity, under the direction of ProfessorCharles A. Nash, of the Armour In-stitute of Technology.

Using a recording oscillograph, saidto be the most sensitive instrumentavailable for such tests, Professor Nashmade photographic records of modu-lated currents direct from the broad-casting station's amplifier, and compar-eded them with records made directlyfrom a stock Kennedy sets, tuned inon the same program.

"The oscillograph records indicatethat a Kennedy sets, barring static andpossible outside interference whichaffects all radio, gives its owners justwhat the station broadcasts," Profes-sor Nash declared.

"The oscillograph test is unusuallyinteresting and valuable," said R. H.Caldwell, chief engineer for Kennedy,"for it represents the first attempt ofa radio manufacturer to prove to theradio public, in a scientific manner theclaims of faithful reproduction madein advertising and selling."

OrdinaryHeater Tubes

Won't DoToday

THE great improvement in audiofrequency systems and loud speaker

equipment demanded a humless A - Cheater tube. De Forest Engineerssupply it. Audion 427 cuts the humand buzz common to most -27 typetubes to 1/30th their former valueand eliminates crackle entirely.

Think what this will mean to you whenyou demonstrate an A -C set - purertones, greater selectivity, increasedvolume-but no hum, buzz or crackle.Audion 427 establishes new standardsof broadcast reception.

They make sales easier and make setsstay sold.

DE FOREST RADIO COMPANYPASSAIC. N. J.

DE FOREST AUDIONShave 24 years engineering

experience behind them-1906 -1930

cl-eXte4AUDIONS

THE TALKING MACHINE and RADIO WEEKLY 29

Tune in with the Times-Sell the EdisonThere's certainty in profits where there's confi-

dence in a name. People don't go bargain -hunting

for government bonds. Nor do they come price -

heckling when they inspect the Edison at your store.

They expect great things of the Edison. When they

hear it their belief in Edison genius becomes more

confirmed-their desire to own an Edison radiomore intense. The Edison's Light-O-Matic tuning in-

trigues them. Its ease in operation delights them.Its naturalness of tone thrills them. They want the

Edison - and they are buying it ... buying it all

over the country! It's the radio trend of the times!

Put your store intune with Edison...

where your profitsare assured.

TRADE MARK

cL edon._ INC.

ORANGE, N. J.

EDISON DISTRIBUTING CORPORATIONATLANTA, 199 Forsyth St. S. W.... BOSTON, Stotler Bldg.... CHICAGO, 313o So. Michigan Ave.... DALLAS, Santa Fé Bldg.... DENVER, 1636 Lawrence St.... KANSASCITY, 2107 Grand Ave MINNEAPOLIS, 6o8 First Ave., N.... NEW ORLEANS, 128 Chartres St.... ORANGE, N. J.... PITTSBURGH, 9o9 Penn Ave.... RICHMOND,1204 East Main St.... SAN FRANCISCO, 1267 Mission St.... SEATTLE, Volker Bldg.

* * *

BINGHAMTON, Alliance Motor Corp BUFFALO, Alliance Motor Corp., 146o Main St CINCINNATI, Edi-Radio Mart, 622 Broadway . . . . CLEVELAND,B. W. Smith, Inc., 2019 Euclid Ave.... DETROIT, E. A. Bowman, Inc., 5115 John R. St DUBUQUE, Renier Bros GRAND RAPIDS, Morley Brothers .... LOS ANGELES,H. R. Curtiss Co., 727 Venice Blvd.... MEMPHIS, Russell. Heckle Co.. . . NEW YORK, Blackman Distributing Co., 28 W. 23rd St. . . . OGDEN, Proudfit Sporting Goods Co.,2327 Grant Ave.... PHILADELPHIA, Girard Phonograph Co., Broad & Wallace Sts.... ROCHESTER, Alliance Motor Corp., 727 Main St., East... SAGINAW, Morley Brothers...ST. LOUIS, The Clentonc Co., 2342 Olive St.... SYRACUSE, Alliance Motor Corp., to45 South Salina St....TAMPA, Tampa Radio Corp.... WATERBURY,Sproguc Elect, ical Supply Co.

0 THE TALKING MACHINE and RADIO WEEKLY

nl vudrr Mewsr,,,1 ppororrm,s o lhrandro corpormmn n

no,rr/ro. the crrrolHirr,rlc Ca,n pang andfhr n'rxrlMghoVxr Elrr,incl and .lfnnnJaclur-O,W ( b ui p,"a'1.

Good TubesBud

BIG BUSINESS

FITABLE radio retail -Ping demands that dealerssell good tubes ... tubes thatwill stand the heavy duty thatmodern radios must deliver.

Service calls don't makemoney ... and they lose good-will.

Only tubes made expresslyfor longer distance ... greatervolume . . . finer selectivityand continuous operation cando 1930 radio duty.

Sell your customers tubestha, give them maximum re-sult..... and you'll retain theirbusiness. Good tubes buildbig business.

CeCoTubeshaveshown thatthey last 30% to 50', longerin actual tests conducted byrecognized authorities. That'sproof ...for dealers as well asusers.

CeCo's fair and helpfuldealer policy will appeal toevery wide-awake dealer.Write or wire for details.

l'el'o J1.11iFACTI'1[1\1::11 Y. 1\1'.

1200 1:ddo fs e.. Pros id.o.v. Ii. I.

EXTENSIVE advertisingis sn/i/iorted by a tre-

menrlou'lypopalar radio pro-gra;n broadcast every Mon-day for 52 weeks over theColumbia chain q22 stations.

CeCoRADIO TUBES

L:r;¿..1 exclusive uu -f..rurrc of radio tubes

INDUSTRY IS IN LIMELIGHT

B. W. Smith, Inc., ExpandingQuarters - Victor Dealers inTie -Up With Free Home Dem-onstration Campaign-M. & M.Co. Reports Brisk Call forSparton Sets.

CLEVELAND, 0., Friday.

Radio received a great deal of favor-able publicity this wek due to the OhioRadio Trades Association being officialhost to the fourth ánnual convention ofthe National Federation of Radio Asso-ciations and the second annual conven-tion of Radio Wholesalers, at the HotelStatler. The convention was well at-tended by Cleveland and northern Ohiodealers and every distributor in thisvicinity was also present. The talksinspired new confidence in the tradeand the conclave proved conclusively tothe general public that the bottom hasnot fallen out of the industry as someseemed inclined to think. The threelocal newspapers gave liberal editorialspace to the affair and both radio sta-tions broadcast part of the proceedings.

The visiting dealers from nearbytowns gave their respective wholesalersorders for sets, in many instances, andthe general opinion heard during theconvention was that business was be-ginning to pick up and that the out-look for the future is bright.

B. W. Smith, Inc., Edison distribu-tor, has taken a two-year lease withoption for one additional year on ap-proximately 6,000 square feet of spacein the Forster building, 6545 Carnegieavenue. It will be used for a servicedepartment and other purposes. Thecompany's offices and salesrooms willhe maintained at Euclid avenue, nearEast Nineteenth street.

A campaign is being run in Cleve-land newspapers for the benefit of Vic-tor dealers in which free demonstra-tions without obligation in the homeare featured. This advertising is pull-ing good results, the Cleveland TalkingMachine Co., distributor, reports. Deal-ers are tying up with the drive andthere are many attractive window dis-plays throughout the city. The Lyon& Healy Co. had a double window dis-play of Victor this week. The Wurlit-zer store on Euclid avenue also had avery attractive display of Victor ma-chines and records.

The Starr Piano Co. was the onlymusic house in the city to have a boothat the Cleveland Food Show at thePublic Auditorium. It was in chargeof Hr. Nussley, sales manager, and inaddition to pianos the Starr radio wasfeatured.

The Grossman Bros. Music Co. hasbeen appointed distributor for the Tri-olian and Silver lines of fretted instru-ments, comprised of various types ofguitars, ukuleles and mandolins. Thecompany has added two new salesmento its force, V. Sanborn Clayton and L.Bloomberg. They are selling both sup-plies and instruments. Business, espe-cially from out-of-town points, is stead-ily increasing, officials of the companyreport and they are looking forwardto a good volume this Spring.

The Haas Electric Co., distributorfor Colonial sets in Cleveland andnorthern Ohio, has extended the leaseon its present quarters on Huron roadfur a period of years. This location

CONFIDENCE -INSPIRING CLEVELAND CONCLAVE DISTRESS STOCKS

STIMULATES PUBLIC INTEREST IN RADIO SETS RAPIDLY DECREASE

IN MILWAUKEE MARTis ideal in many respects as it is inthe heart of the downtown section withplenty of parking space available. Theyreport that they are adding nes, deal-ers each week and that requests forthe line in many instances are soughtfor, and that their entire territory ispretty well lined up. Joseph Geri, salesmanager of Colonial, and Fred Carson,general manager, were both in Cleve-land for the convention and paid a visitto the Haas Electric offices.

The Cleveland Products Co., on EastNinth street, has again begun sellingparts for radio. Prior to its becomingdistributor for the Temple line it hadbuilt up a large business in parts, butgave it up to devote its full efforts tothe selling of sets.

The radio store that is to be openedby Herman Lesser on Prospect avenuewill be operated as "Herman's." It isa large double store and runs throughfrom Prospect avenue into Huron roadand is but a couple of doors from theinterurban station. Nationally -knownlines of radio and accessories will becarried. The opening will take placewithin a week.

The M. and M. Co., radio whole-salers, have a special display of thenew Hammond electrical clocks in theirwindow this week that is attractingmuch attention. The various models ofthe line are shown and they give thetime at various American cities andothers in Europe. The M. & M. com-pany distributes Sparton sets, and re-ports a steadily increasing demand forthem.

The Goodman Music Co., 10526 St.Clair avenue, has been conducting asales drive on the Bosch sets, with verygood results. This company and otherradio merchants in the Glenville dis-trict are taking part in the merchan-dise exposition at the Uptown Thea-tre this week, which is proving goodpublicity as the affair is being attend-ed by large crowds.

Walter Pierce Elected

Head of Midwest Ass'nCulcnco, L.L., Friday.

Walter fierce, of Pierce Radio Shop,Evanston, Ill., was unanimously electedpresident of the Midwest Radio TradesAssociation at a meeting of the boardof directors, held recently.

Harry Alter, of the Harry Alter CO.,has been president of the associationsince last June, but has resigned andMr. Pierce was elected to succeed him.

Mr. Pierce began his official dutiesimmediately and has issued a call fora general meeting of the radio dealersin Chicago to be held Friday, February21.

Harry Simmons was elected secre-tary to take the place vacated by JohnM. Redell, Jr., recently deceased.

The Midwest Radio Trades Associa-tion is starting on an active campaignfor the betterment of the radio indus-try in Chicago and metropolitan area.One of the most outstanding activitiesof the association is that of examiningand registering service men.

GOLD SEAL SUPPLYRECEIVER APPONTED

A receiver was apointed last weekfor the Cold Seal Supply ]louse, Inc.,stoker of phonograph parts and toys at15 West Seventeenth street, New York.

Milwaukee, Wis., Friday.Radio sales continue at a low ebb

in this territory and indications arethat conditions will not change mater-ially until after March 1. The amountof distress merchandise on the marketat the present time is rapidly decreas-ing, much to the satisfaction of localretailers.

The Badger Radio Corp., Majesticdistributors, reports that January salesexceed those of the correspondingmonth a year ago by more than 22 percent. E. Durr, general sales manager,announces the appointment of NewtonD. Weinberg to succeed D. C. Grosh-ong recently resigned. as representa-tive of the firm in the southwesternpart of the State. An ever-increasingnumber of stores are handling Majesticsets exclusively. It is estimated thatapproximately 70 per cent. of the deal-ers out in the State followed this policyduring the past year and found it prof-itable.

Mr. Skeels, sales promotion mana-ger of the Badger Radio Corp., is nowthe proud father of a baby girl, thestork having visited his domicile, re-cently. Both mother and child are do-ing nicely.

The Speak -O -Phone Corp. plans toopen its studio at 191 Fourth streetwithin the next two weeks.

Mr. Purdy, of the George C. Beck-with Co., Crosley distributors, is at-tending a jobbers' convention at thefactory in Cincinnati.

Recordings from the Paramountmovie, "The Love Parade" featuringMaurice Chevalier, are moving rapidly,according to the North Central Distri-butors, Victor representatives in thisterritory. All of those who attendedthe Tuesday meeting of the Victor Rec-ord Girls' Club were presented with aValentine containing a picture of Mau-rice Chevalier.

Mr. Blumenthal, of the foreign recorddepartment of the Victor company, call-ed during the past week. He reportsthat a large number of foreign recordsare sold in Milwaukee each year, andthat sales are increasing.

The Orth Music Co., on Wisconsin,near Fifth, reports that January salesare approximately the same as thoseof the corresponding month a yearago. Atwater Kent, Victor and Spartonsets are enjoying a good demand. Espe-cially is this true of the new Sparton,which is steadily growing in publicfavor. Columbia records are said tobe selling rapidly.

The Interstate Sales Co. has takenon the distribution in this territory ofan automatic phonograph manufacturedby the Plymouth Radio & PhonographCo., of Plymouth, Wis.

.January sales are approximately thesame as those of the correspondingmonth a year ago, according to theGreat Lakes Radio Corp., which oper-ates several stores in Milwaukee. At-water Kent and Majestic sets are en-joying a fairly brisk demand. The newHoward radio is expected to sell rapidlythis spring.

The radio department of the BostonStore reports that business has shownconsiderable improvement during thelast three weeks. Indications are thatsales will increase in spring.

Sparton and Kellogg sets are beingfeatured in the windows of the RealRadio store, at the corner of Twentiethand Vliet. -E. S.

THE TALKING MACHINE and RADIO WEEKLY 31

ATWATER KENT DISTRIBUTORS

BALTIMORE, MD.-

PARKS & HULL, INC.Wholesale Distributors

Serving Radio Dealers With Promptness and EfficiencyATWATER KENT - POOLEY - RED LION

MILWAUKEE, WIS.

RADIO SPECIALTY CO."WISCONSIN'S OLDEST EXCLUSIVE

RADIO HOUSE"

495 Broadway

BOSTON, MASS.

J. H. BURKE COMPANY

Featuring Atwater Kent ProductFor the New England Trade

221 Columbus Ave. Tel. Kenmore 0750

NEW HAVEN, CONN.

NEW HAVEN ELECTRIC CO.SPECIALIZING IN ATWATER KENT SERVICE

296 Elm Street

BOSTON, MASS.

HOWE & COMPANY

DISTRIBUTORSEXCLUSIVELY

883-885 Boylston Street

NEW YORK, N. Y.

E. B. LATHAM & CO."LATHAM SERVICEMUST BE GOOD"

250 Fourth Avenue

BROOKLYN, N. Y.

E. A. WILDERMUTHMETROPOLITAN DISTRIBUTOR

1061-3 Atlantic Avenue

NEW YORK, N. Y.

E. J. EDMOND & CO.METROPOLITAN SERVICEATWATER KENT RADIO

CHICAGO, ILL. 250 W. 54th Street

SAMPSON ELECTRIC CO.ATWATER KENT EXCLUSIVELY

WHOLESALE ONLY

Michigan Ave. at 32nd St.

PHILADELPHIA, PA.

THE LOUIS BUEHN COMPANYTo the Radio Dealers in

CINCINNATI, O.

B. W. SMITH CORP.Central Parkway at Sycamore Street

ATWATER KENT EXCLUSIVELY

THE PHILADELPHIA ROPOLITAN AREAweoffer

QUALITY SERVICE ON THE FASTEST SELLINGAND MOST PROFITABLE RADIO MERCHANDISE

835 Arch Street

CLEVELAND, O.

CLEVELAND DISTRIBUTING CO.Serving NORTHERN OHIO, a Great State for ATWATER KENT Radio

5205 Euclid AvenueToledo Branch: Cleveland Distribuing Co., 314 Sixteenth St.

ST. LOUIS, MO.-

BROWN & HALL SUPPLY CO.1504 Pine Street

Get Your Share of One Million and a Half A -K'sfor the "49th State"

COLUMBUS, O.

COLUMBUS IGNITION CO.Serving Central OHIO, in the Capitol of a Great

State for ATWATER KENT Radio46 South Fifth Street

SAN FRANCISCO. CALIF.-

ERNEST INGOLD, INC.950 Van Ness Ave.

Service That Is Uncommonly Good

"Seven Years of Radio Leadership ! "

32 THE TALKING MACHINE and RADIO WEEKLY

FAVORABLE REACTION

IN OFFING, DECLARE

CHICAGO JOBBERSSITUATION LOOKS HEALTHYHudson -Ross, Inc., to Move to

Larger Quarters-CommanderEugene F. McDonald, Jr., Zen-ith President, Back from Cruise

Chicago, Ill., Friday.

As the year grows older local radiomanufacturers are beginning to decideupon their policies for the year, whichare to the effect that production willhe held down for a month or so to meetthe anticipated demand. At the sametime wholesale distributors are layingplans for enlarged sales and new terri-tories to work in, with preliminarywork so far indicating that a favor-able reaction is in the offing. The situ-ation in general looks healthy and thetrade is consequently more optimistic.

Hudson -Ross, Inc., Crosley and Am-rad distributors here, are planning tomove before April 30 to either a westside or south side location where park-ing space will be permitted dealerswho wish to visit their offices. BobHimmel, president, with his brotherCharles, returned Wednesday of thisweek from Cleveland where they hadbeen attending the National Federatedand Wholesalers' convention. He saidthat business is better here than hehad anticipated; that the reaction fromhis dealers is very favorable. BothBob and Charles will leave ChicagoSunday night for Cincinnati where athree-day Crosley convention will beheld. Future radio distribution planswill be talked over as will those forthe new electric refrigerator that theCrosley organization is soon to bringout.

L. R. O'Brien, district sales repre-sentative of the Ken-Rad Corp., is ona trip through his territory which in-cludes part of Iowa, Wisconsin andIllinois in the interest of his company'stubes.

After more than a month spent inthe South Seas on a cruise in his yacht"Mizpah," Commander Eugene F. Mc-Donald, Jr., president of the ZenithRadio Corp., returned home with hisparty this week. The party broughtwith them a penguin and a lizard whilesea lions and four giant tortoises areawaiting shipment from Miami, Fla.,where the party disembarked.

E. R. Peel, formerly representingthe H. II. Eby Mfg. Co., who main-tained offices at 205 W. Wacker drivehas recently closed these offices and isnow located with the Utah Radio Prod-ucts Co., with which the Eby concernrecently consolidated.

The assets of the Ampli-Sound Sys-tems, Inc., 224 N. Desplaning street,bankrupt, were sold at auction Febru-ary 13. On February 11 the assets ofthe Division street Music Shop, 2100-02W. Division street, were also sold atauction for the benefit of creditors.

For the second time in the last sixmonths the store and office of theLeonard Lynn Radio Co., at Wells andJackson streets, are being remodelledBusiness is going on as usual.

-W. H. ALEXANDER.

DE FOREST-CROSLEYDECLARES DIVIDEND

The De Forest-Crosley Radio Co.,Ltd., of Canada, has declared an initialquarterly dividend of 20 cents a share.

CLASSIFIED SECTIONSix cents per word

Display fifty cents per line.Ads in this section are payable in advance.

RADIO SALESMAN-Here is an un-usual opportunity for a man experi-enced in selling radios to the trade tohook-up with one of the outstandinglines of radio receiving sets; marriedman preferred; must operate own carand cover the following counties inNew York State:

Albany,(Except City of Albany;)

Schenectady,(Except City of Schenectady;)

Delaware, Greene,Columbia, Berkshire, (Mass.)

Drawing account against commission;write giving full details. Box 478,TALKING MACHINE AND RADIOWEEKLY, 146 Water street, N. Y. C.

RADIO SALESMAN-Here is an un-usual opportunity for a man experi-enced in selling radios to the tradeto hook-up with one of the out-standing lines of radio receiving sets;married man preferred; must oper-ate own car and cover the follow-ing counties in New York State:

Saratoga, Clinton,Essex, Franklin,

Warren, Washington.Drawing account against commission;write, giving full details. Box 479,TALKING MACHINE and RADIOWEEKLY, 146 Water strete, N. Y. C.

RADIO - PHONOGRAPH SERVICEAND REPAIR -MAN

Twelve - year record of satisfactoryaccomplishment with one of the lead-ing manufacturers, whose change inpolicy makes my services available.Prefer to locate in New York withfactory branch or jobbing house thatwants a repairman far above theaverage in ability and reliability.Box 483, TALKING MACHINE andRADIO WEEKLY, 146 Water street,New York City.

RADIO SALESMAN-wholesale, 10years' experience, desires connectionwith reputable concern. Brooklynterritory preferred. Box 465, TALK-ING MACHINE and RADIO WEEK-LY, 146 Water street, New York.

MANAGER for one of New York City'slargest retailers of Imported andDomestic records. Please state age,experience. Address Box 470, TALK-ING MACHINE and RADIO WEEK-LY, 146 Water street, New York.

RADIO RETAIL STORE MANAGER-Executive, efficient, reliable, A-1closer seeks connection in or near NewYork. Extensive Experience. High-est References. Box 472, TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York.

YOUNG LADY-Office manager, steno-grapher, familiar with credits andcollections. Several years experiencein furniture and radio field, desiresconnection. Box 1000, TALKINGMACHINE & RADIO WEEKLY, 146IV'tter street, New York.

BUYER AND MANAGER with sixyears successful record in depart-ment, furniture and chain store oper-ation, seeks permanent connectionwith organization looking for volumebusiness with maximum profits. Ad-dress Box 484, The TALKING MA-CHINE and RADIO WEEKLY, 146WATER street, New York.

YOUNG LADY-Desires position withwholesaler as stenographer, telephoneoperator and billing clerk. Familiarwith radio terms and knows the re-tail trade in metropolitan New Yorkterritory. Highest references. Ad-dress Box 477, The TALKING MA-CHINE and RADIO WEEKLY, 146Water street, New York.

MANUFACTURER'S AGENT wantedfor exclusive territory in South East-ern, Central Eastern and MiddleStates to handle unconditionallyguaranteed radio tubes. Give refer-ences and qualifications. Box 476TALKING MACHINE and RADIOWEEKLY, 146 Water street, N. Y. C.

RETAIL STORE MANAGER- THOR-OUGHLY EXPERIENCED RETAILRADIO STORE EXECUTIVE; ag-gressive, capable, responsible, busi-ness builder, seeks connection withretail organization in or near NewYork where qualifications and abilityare recognized. Box 480, TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York.

Am immediately available for saleswork and can offer an acquaintancewith over 800 wholesale radio distri-butors throughout the United Statesand strong dealer acquaintance sothat I can work anywhere. My ex-perience covers 9 years of satisfac-tory radio selling with a few nation-ally -known manufacturers. Box 481TALKING MACHINE and RADIOWEEKLY, 146 Water street, N. Y. C.

RADIO BUYER MANAGER WANTEDby one of the largest radio storesin Detroit. Since it will be necessaryto do all buying you must know howto get the lowest prices and thegreatest discount. Must have theability to build around yourself thesort of personnel that will satisfycustomers and put over sales; inshort, you must be a high-grade, all-around man. The position is steadyand a good one for the right man.Address Box 473, TALKING MA-CHINE and RADIO WEEKLY, 146Water street, New York.

FISCHER DISTRIBUTING CO. Mil-ton Auster has withdrawn from thispartnership, and will not be liablefor debts incurred after January 18,1930. Milton Fischer, remainingpartner, will continue the businessand will be solely liable hereafter.

Triad Plans Extensive

Advertising for 1930;

Sales Gains ReportedPawtucket, R. I., Friday.

The Triad Manufacturing Co., Inc.,this city, has announced its advertis-ing plans for 1930, and in actual fig-ures, the money to be spent by theTriad company amounts to double thatspent last year. Trade journals, news-papers and other media will be usedin an even more extensive scale in car-rying the Triad tube message to thecountry at large. As in 1929, the ad-vertising will be handled by the HarryM. Frost Co., Boston.

The 1929 business far exceeded themost optimistic hopes of Triad officials.Added to that, the company reports alarge increase in sales since the newshas been made public that Triad tubesare now licensed under all RCA, Gen-eral Electric and Westinghouse Elec-tric patents. This fact, coupled withthe recent improvements in Triad T-24and T-27 tubes, which are said to beprotected against burn -outs and render-ed completely non-microphonic, has re-sulted in an even greater increase inthe sales, an increase that bids fair toestablish an extremely gratifying salesvolume for Triad during 1930.

WEYMANN FIRM HOLDSVICTOR DEALER MEET

Camden, N. J., Thursday.

More Victor dealers in thiscity and suburbs attended a recentmeeting in the Walt Whitman hotel,here, sponsored by H. A. Weymann &Son, Inc., Philadelphia, distributor forthe Victor Division of the RCA -VictorCo., Inc.

Herbert W. Weymann, president ofthe wholesale organization, was incharge of the meeting, and speakersincluded Roy A. Forbes, instrumentsales manager for the Victor Divisionof the RCA -Victor Co., and Loyal Ohd-ner, secretary of the Camden Chamberof Commerce. A cooperative advertis-ing campaign was outlined by Wey-mann officials.

TONE ARMS - SOUND BOXES

PHONOGRAPH MOTORS

All styles of Phono-graphs, Tone -Arms andSound Boxes, made byone of the most cele-brated European manu-facturers.

Write for Particulars

THORENS, Inc.Sole Distributors for U. S. A.

450 Fourth Ave., New York City

THE TALKING MACHINE and RADIO WEEKLY 32

Remedies for Trade

Evils Are Urged by

4th Allied Meetings

(Continued from page 5)

with a musical program including vari-ous radio broadcast attractions.

The keynote of Tuesday morning'ssession was receipt of a report on thetube situation, by J. Newcomb Black-man, of New York, as chairman of aspecial committee in charge. Mr. Black-man also read a report by Louis Buehnfor the Trade Relations section of thegeneral committee, Mr. Buehn beingabsent. Mr. Blackman reported for theTube Committee that standardizationof practices, similar to that which timehas brought about in older industries,is essential for the radio tube indus-try. The bicycle and the automobilewere two commodities which he com-pared with the radio set, in tracingthe stages during which they weremerchandised at first with a conglo-meration of accessories and later withuniform and identified parts and sup-plies. Mr. Blackman deplored the un-stable conditions characteristic of theset and tube business at retail todayand vigorously recommended remedialaction by the trade in adopting higherstandards of sale, both in originalequipment and in the development ofreplacement business.

Robert J. Mailhouse, of New Haven,reported for the Market Study sec-tion; Hollis Baughn, of Boston, for theBetter Selling Committee; Francis E.Stern, of New Haven, for the TrafficCommittee and H. C. Bonfig, of KansasCity, for the Membership Committee.The findings of all these officials werereceived with interest by the meetingand it was agreed among those pres-ent that each report reflected carefuland intelligent work in its preparation.

Michael Ert, as retiring president,was presented with a handsome deskset and testimonial before the electionof new officers. J. Newcomb Black-man, of New York, years ago presi-dent for several terms of the NationalAssociation of Talking Machine Job-bers, later a director in the Music In-dustries Chamber of Commerce, was

I ill/lltAlÍlllib' "-r, (;11

AMERICAN EMBLEM CO.UTICA, N. Y.

elected president of the Federation.Mr. Blackman is founder and presi-dent of the Blackman Distributing Co.,an organization for thirty years con-tinuously engaged in wholesaling homeentertainment product in the metro-politan district. Harry Alter, founderand president of Harry Alter & Co.,Chicago, Henry M. Steussy, Milwaukeeretail merchant and Fred A. Wiebe,vice-president of the Brown & HallSupply Co., St. Louis, were electedvice-presidents; Robert Himmel, presi-dent of Hudson -Ross, Chicago, treas-urer and H. H. Corey, Minneapolis,honorary secretary. H. G. Erstrom, forseveral years a popular administrativeofficer of the organization, was ap-pointed executive vice-president. Thefollowing were chosen as directors:Chas. T. Naddy, Columbus, O.; H. C.Wall, Fort Wayne, Ind.; Frazer B.Towner, Rochester, N. Y.; Edward P.Young, Buffalo, N. Y.; Louis Meir,Cleveland, O.; George Gaertner, St.Louis, Mo.; William Mayes, New YorkCity; Eugene Wilder, Indianapolis,Ind.; Ernest Ingold, San Francisco,Cal.; W. H. Roth, Milwaukee, Wis.;James Aitken, Toledo, O.; GordonParks, Baltimore, Md.; Ray Bechtol,Cleveland, O.; Benjamin Gross, NewYork City; Lawrence Lucker, Minne-apolis, Minn.; D. W. Burke, Detroit,Mich.; David Trilling, Philadelphia,Pa.; French Nestor, Jacksonville, Fla.;C. C. Mathews, Indianapolis, Ind.; Mi-chael Ert, chairman of the board, Mil-waukee, Wis.; Harold J. Wrape, chair-man of the advisory committee, St.Louis, Mo.

The Radio Wholesalers' Association,one of the most important sections ofthe Federation, chose as its officersand directors:

Harry Alter, Chicago, Ill., president;J. Newcomb Blackman, New York City,vice-presidént; Fred Wiebe, St. Louis,Mo., vice-president; Ray Thomas, LosAngeles, Cal., vice-president; JamesAitken, Toledo, O., secretary; RobertHimmel, Chicago, Ill., treasurer; DavidGoldman New York, vice-president.

Directors: Francis Stern, Hartford,Conn.; Chas. Gomprecht, New Haven,Conn.; Chas. D'Elia, Bridgeport, Conn.;Louis Buehn, Philadelphia, Pa.; How-ard J. Shartle, Cleveland, O.; G. N.Provost, Pittsburgh, Pa.; French Nes-tor, Jacksonville, Fla.; S. Goodman,Norfolk, Va.; Calvin H. Marcus, Louis-ville, Ky.; C. C. Mathews, Indianapolis,Ind.; W. H. Roth, Milwaukee, Wis.;D. W. Burke, Detroit, Mich.; L. T.Johnson, Chicago, Ill.; H. Harger Blish,Jr., Des Moines, Ia.; H. C. Bonfig,Kansas City, Mo.: Ernest Ingold, SanFrancisco, Cal.; F. W. Hornung, SaltLake City, Utah; Peter Sampson, Chi-cago, Ill., chairman of the board; H. G.Erstrmn, Chicago, executive vice-presi-dent.

The Resolutions Committee reported,and received unanimous adoption of,expressions of thanks for the conven-tion hospitality to the Ohio trade andthe City of Cleveland; profound sym-pathy to Mrs. John M. Redell, wife ofthe late well-known Chicago tradesmanwho was an enthusiastic associationworker; endorsement of a proposal togive the Federal Radio Commissionauthority to do away with the zonebroadcast system; votes of apprecia-tion and encouragement to the Nation-al Broadcasters' Association and theRadio Manufacturers' Association. Withrespect to the market situation, theFederation resolved in favor of collec-tion of data to curb over -production;deplored premature announcement ofnew radio invention; advocated a com-mittee from the organization to orig-inate broadcasting ideas and set Na-

$7,500,000 Will Be

Spent by RCA -Victor

For 1930 Expansion

(Continued from page 5)

and Westinghouse plants for use inradio production in the RCA -Victorplant. Combined with the appropria-tion of $3,820,000, which was author-ized last year and which is still beingexpended, the RCA -Victor Co. by theend of 1930 will have made an outlayof $11,420,000 for plant expansion anddevelopment.

Preparations for the construction ofthe new building are already underway. The structure will occupy theentire square bounded by Delawareavenue, Cooper, Front and Pennstreets, with the exception of the plotnow covered by the RCA -Victor execu-tive offices. Several rows of houses,two parking places, the Victor indi-vidual garages, the present factoryemployment office, an old factory build-ing and the engine house of the Victorprivate fire department will have to beremoved to make room for the new fac-tory building.

Mr. Shumaker pointed out that sincethe unification of Victor with RCA andwith the radio manufacturing organi-zations of General Electric and West-inghouse, the need for expansion of theRCA -Victor plant has been acute. Ithas been decided that not only Victorradio, Electrolas and records, but alsoRCA Radiolas, which formerly weremanufactured in Westinghouse andGeneral Electric plants, will now beproduced in the Camden plant of theRCA -Victor Co. This plan demandsimmediate addition of space and equip-ment and will make Camden the radiomanufacturing center of the UnitedStates.

"The great expenditures authorizedby the RCA -Victor Co.," said Mr. Shu-maker, "are significant of the confi-dence in radio's future entertained bythe financial and industrial leaders whoare directing the destinies of RCA -Victor. They are a part of the pur-pose of the company to bring to theAmerican public the finest and mostadvanced radio and phonograph prod-ucts at prices made possible by enor-mous demand and production. Theseexpenditures also reflect our belief inthe fundamental soundness and pros-prity of the country upon which ourindustry, like all others, depends. Weface the immediate as well as the dis-tant future with absolute confidence."

MIDWEST-TIMMERMANHAS CHAMPION KENT

ICE -HOCKEY TEAMDubuque. Ia., Friday.

The Atwater Kent Hockey team ofthis city, sponsored and managed bythe Midwest -Timmerman Co., Kentradio distributors in this city, are bat-tling hard to retain their championshipcrown gained last season in the Du-buque Amateur League.

Last season the Atwater Kent teamwas undefeated, winning 11 games andscoring 87 points against their oppo-nent's 7. This year they are goingahead at the same rapid pace, it issaid.

tional Radio Week for 1930 as fi le

September 8th. Indianapolis, Ind., waschosen as the next convention city.

Kierulff & RavenscroftHold Monthly Meetings

With Crosley DealersLos Angeles, Cal., Wednesday.

An innovation in merchandising inthe radio industry, is the monthly meet-ing held by Kierulff & Ravenscroft, ofLos Angeles and San Francisco, distri-butor of Crosley radio. These salesmeetings are held for the dealers anda special guest speaker is present ateach session. The last gathering washeld in this city and was addressed byV. O. Knudson, professor of physicsof the University of California, whospoke on the subject of "Sound Vibra-tions." Other talks were made by E.L. Duffy, of Kierulff & Ravenscroft,and by Waverly N. Miller, Crosley rep-resentative.

The importance of these monthlymeetings may be estimated by the factthat over 100 dealers attend them.Russell E. Riley, Crosley dealer in Bar-stow, Calif., travelled from his home,a distance of 135 miles, by airplane,in the remarkable time of 40 minutesto attend. He left his store in Bar-stow at 7:00 P. M. and was at themeeting in Los Angeles just one hourlater.

DUMONT INTRODUCESNOISE ELIMINATORFOR AC AND DC SETS

A new product known as the Dumontnoise eliminator has recently been in-troduced by the Dumont Electric Co.,Inc., 40-42 West Seventeenth street,New York. This product, according toPhilip Dubilier, head of the Dumontcompany, eliminates disturbing radionoises caused by oil burners, motors,fans, electric refrigerators, buzzersand other such electrical household ap-paratus. It may be used in either ACor DC current.

The simplest method of using thenew Dumont product is to plug theradio set directly into the eliminatorand the plug of the eliminator into thehouse current. "The Dumont elimina-tor has been scientifically built to over-come and suppress extraneous linenoises before they enter the radio set,and results obtained have been excep-ionally satisfactory," Mr. Dubilier

.-tated.

The Latest inRadio Ornaments

Genuine"OSCO" Elephants

No. 10007" high 9" longMade of Metal, Felt bottomsColors: - Red, Green, Bronze

1:3 E. 17th St. NEW YORK

34 THE TALKING MACHINE and RADIO WEEKLY

YOU CANT GO WRONG,WITH ANY 'FEIST' SONG'

ifhtchlt/ ItsA 1/17 -Sure as Shootin'THE ONE I 4:"J

JUST CANT BEBOTHERED WITH ME

Just A "Natural' Hít /FUNNY, DEAR, WHAT

LOVE CAN DO"

udy Vallée Picked ,.4mother Great r

'LOVE MADE A GYPSYOUT OF ME'

911e Waltz h'zt 0f 9he World./

'LOVE ME"

ttITeHAPPENED IN MONíter TEREYran PAULWHITEMANS Picwré The KINGoIJAZZ"

uflabel ll'ayna Delightful Fox trot SSJá

°DO YA LOVE ME"JUST ATINY BIT-DOYA?

Díff'rent and Unusual/

WE LOVE UV'tYaiaisePiorítos Charming Waltz Song!

'I LOVE YOU SO"Sensational Waltz Son0 from"RtoRítd.'

YOUItE ALWAYSIN MY ARMS"

?he Fox shot Hít From"RíoRíta'"SWEETHEART, WE n

NEED EACH OTHERbí:gerAnd Better Than Ever./

\\ I'M JUST A Jt

VAGABOND LOVER.

\\ ()PC Of the Real Hits!

SATISFIEDBright! Snappy.tf DanCey.!!/

'THE TAK OFTHE TOWN"

aRube Blbo ms Descriptive Masterpiece

ZOWGpf the BAYOU

LEO FE/ST me231 w.4O22 s r., NEW YOR,K,iry

THE Music BoxMainly About Songs, Their Writers, and Publishers

BERLIN'S SCORE IN

RICHMAN FILM, IS

LAUDED BY CRITICS\Vhat the New York press was unani-

mous in hailing as one of the outstand-ing contributions to talking picture-dom, and a film which serves to intro-duce a quartet of "songs that can'tmiss," is the new Harry Richman pic-ture, "Puttin' on the Ritz," which hadits Broadway premiere last Fridaynight at the Earl Carroll theatre. Thelocal critics were loud in their praiseof the production, predicting a long runfor the film and a great amount ofpopularity for the score, which is theresult of the composing genius, IrvingBerlin.

As a result of the justification of itsconfidence in the picture by the news-papermen, and an outstanding firstnight audience, Irving Berlin, Inc., isin the midst of a widespread campaignon the songs in the film, a campaignthat embraces every known field ofexploitation and selling.

The "Puttin' on the Ritz" score in-cludes: "Puttin' on the Ritz," "There'sDanger in Your Eyes, Cherie," "Alicein Wonderland" and "With You," thelast named tune having been taggedby practically every critic present asa "natural."

Jolson's Concert TourTo Take Him to Berlin

Al Jolson, whose stage, screen, andconcert success has for the past decadebeen a high -mark for aspiring vocaliststo aim at, and whose Brunswick recordof "Sunny Boy" established a salesrecord which is likely to endure forsome time to come, is enjoying hugesuccess in the first lap of his worldconcert tour, which will take him toBerlin.

MPPA Starts Injunctions

Against "Song Sheets"

What is believed to have been thefirst attack against the song sheet"racket," as it was named by UnitedStates District Attorney Charles H.Tuttle, has been made by the MusicPublishers' Protective Association, act-ing under the direction of John G.Paine.

The Association, it is stated, is de-termined to stamp out the "racket,"and has enlisted the support of theUnited States Government in its endea-vors.

Sam Wigler Joms

Red Star Music Co.Sam Wigler, long and favorably

known in the popular music publishingfield, has joined the rapidly expandingorganization of the Red Star MusicCo., which under Pat Flaherty's direc-tion is rapidly rounding into work-ing form. Mr. Wigler brings to his new

connection a wealth of experience inall phases of sheet music exploitation,production and merchandising.

Victor Record of

"After You've Gone"

Gets Special ReleaseA Victor record of "After You've

Gone," made by Gene Austin, a best-selling vocal artist, was released re-cently, ten days after the disc wasrecorded. The number is listed as aspecial, and a concentrated effort isbeing promoted by the Victor companyand the Triangle Music Pub. Co., Inc.,publisher of the song, to put the recordover with a bang, according to JoeDavis, Triangle president.

The Triangle Music Publishing Co.has secured the right to the two fea-ture tunes in the forthcoming PaulSpecht film, "Love at First Sight,"scheduled for release about March 1.The tunes are "Love at First Sight,"and "Let's Jig the Jig -a -boo." Anotheraddition to the Triangle roster of popu-lar songs is one of the latest compo-sitions of Andy Razaf in collaborationwith Len Joy, bearing the title, "TheVerdict Is Life-With You."

Feist Gets Rights toNew United Artists Film

Titled, "Hell's Harbor"When Henry King's production of

"Hell Harbor," an all -audible UnitedArtists picture, opens throughout thecountry, shortly, it will bring with itas one of the outstanding theme songsof the present, "Caribbean Love Song,"the only tune featured in the film. "HellHarbor" features Lupe Velez, JeanHersholt and John Holland, and thepopularity of the three cinema favoritesseems to insure the success of the pic-ture, and the accompanying excellentexploitation of the "Caribbean LoveSong."

Leo Feist, Inc., New York, is publish-ing the tune, on which an active drivehas already been started.

Fox Issues New Booklet

Of `Popular Appeal' SongsThe Sam Fox Publishing Co., this

city, and New York, has recently issueda booklet of "Songs of Popular Appeal,"for use in concert, studio and the home.Such semi -classics as "Into the Dawnwith You," "Bambina," "Marika,"" When Twilight Comes, " " IndianDawn," "Lassie o' Mine," "Out of theDusk to You," "I Love a Little Cot-tage," "La Rosita," "Bells of the Sea,""Neapolitan Nights," "One FleetingHour," and "Waitin' in the Shadows,"among others are contained in the folio,which contains only specimens of thesongs, and is not to be sold.

Dealers' orders for 100 or moreassorted songs will be filled with 200"Songs of Popular Appeal" booklets,and the retailers' own imprint, it wasstated.

Songs that Sell

Gloria Swanson singe

LOVE-Your Spell la Everywhere(in "The Trespasser'")

Duncan Sisters' introduce

I'M FOLLOWING YOUHOOSIER HOPI'M SAILING ON A SUNBEAM

in their newest picture "It's A(.rent Lite"

Norma Talmadge sings

A YEAR FROM TODAY in "NeoYork Nights"

TO BE FORGOTTENby Irving Berlin

)tarry Richman introduces

WITH YOU

THERE'S DANCER IN YOUREYES, CHERIE

PUTTIN' ON THE RITZALICE IN WONDERLAND

in his first singing -talking picture"Puffin' On The Rito'

LUCKY LITTLE DEVIL

Irving Berlin'.WAITING AT THE END OF THE

ROAD (from "Hallelujah")

WHAT IS LIFE WITHOUT LOVEWOULD I LOVE TO LOVE YOU

(from "Broadway Scandals")

SAME OLD MOON, SAME OLDJUNE (But Not The Same Old

You)

SONG OF THE CONDEMNED(from "Condemned")

ON A BLUE AND MOONLESSNIGHT (new)

SOUND PICTURE SONGS

( In Preparation )

Al Jolson'. latest picture "Mammy"

Story and Songs by Irving Berlin(Across the Breakfast Table)

LOOKING AT YOUTO MY MAMMY

LET ME SING AND I'M HAPI',

IRVING BERLIN,111C.161 Broadway New York City

THE TALKING MACHINE and RADIO WEEKLY 35

1929's Greatest Radio Success

Will Be Still Greater in

1930Stick to

VICTOR RADIO

ALBANY, N. Y.Oliver Ditson Co., Inc.,

1039 Broadway

BOSTON, MASS.Oliver Ditson Company

179 Tremont St -The Eastern Talking

Machine Co.85 Essex Street

BROOKLYN, N. Y.New York Talking Machine Co.

CINCINNATI, O.Griffith Victor Dist. Corp.

1102 Sycamore

CLEVELAND, O.THE CLEVELAND TALK-

ING MACHINE COMPANY4300 Euclid Avenue

Toledo Branch:1217 Madison Avenue

IT'S SAFEST!

DALLAS, TEX.Southwestern Victor Dist. Co.

912 Commerce St.

DETROIT, MICH.Grinnell Brothers

1447 First St. Cor. StateHARRISBURG, PA.

Phila. Victor Distributors, Inc.Exclusively Victor

10-12 South 4th StreetINDIANAPOLIS, IND.

Griffith Victor Dist. Corp.31 E. Georgia

LOUISVILLE, KY.Griffith Victor Dist. Corp.

815 W. Market

NEWARK, N. J.Collings & Company

NEW YORK, N. Y.C. Bruno & Son, Inc.New York Talking Machine Co.

PEORIA, ILL.Koerber-Brenner Co.

800 S. Adams Street

PHILADELPHIA, PA.

Phila. Victor Distributors, Inc.EXCLUSIVELY VICTOR

240 No. 11th StreetH. A. Weymann & Son, Inc.EXCLUSIVELY WHOLESALEN. E. Corner 10th & Filbert Sta.

PITTSBURGH, PA.W. F. Frederick Co.

525-527 Penn Avenue

Standard Talking Machine Co.Exclusively Wholesale305-7-9 Penn Avenue

ST. I.OUIS, MO.

Koerber-Brenner Co.1115 Pestalozzi St.

36 THE TALKING MACHINE and RADIO WEEKLY

INDIANAPOLIS CABINET FIRMS IN $1,800,000

MERGER; TO CONCENTRATE ON RADIO FURNITURECABINET CAPACITY WILL BE FOUR THOUSAND DAILY

Furnas Furniture Co. and Radio Allied Industries in Combine-Offi-cials Include Prominent Members of Trade-Indianapolis Selectedfor 1931 Federated Convention-Business Outlook Bright.

Indianapolis, Ind.. Saturday.

One of the most important recentdevelopments in Indianapolis was themerger of the Furnas Furniture Co.,Inc., and the Allied Radio Industries,Inc., forming a $1,800,000 corporation,devoted exclusively to the manufactureof radio cabinets. The new corporationis capitalized for 250,000 shares no parvalue and will continue to manufacturecabinets and boxes for radio sets.Capacity will be 4,000 daily. W. H.Sears, president of the merged organi-zations, has been head of the AlliedIndustries, Inc., for the past year, andprior to assuming that position hadbeen associated with the ShowersBrothers, of Bloomington. Murray M.Morris, secretary, has been manager ofthe Furnas Furniture Co., Inc., for thepast thirteen years. Wier Marshallwill be the factory manager. AlbertG. Messick, of Marion is chairman ofof the bóard of directors which also in-cludes Arthur R. Baxter, of Indian-apolis and Wilbur C. Perkins and Fred-erick Spiegel, of Chicago. The RadioAllied Industries., Inc., is located at1148 Division street and the Furnas

Co.,East street. Manufacturing facilitiesof both plants will be retained under thenew management.

Indianapolis was selected as the 1931convention city at the annual conven-tion last week in Cleveland of the Na-tional Federation of Radio Associa-tions. Indianapolis men instrumentalin bringing the meeting to this city

were: George Stalker, Henry Davis,Sam Howard, Carl Fohl, C. C. Mat-thews, Eugene Wilder and Ted Brown.C. C. Matthews, of the Capitol ElectricCo., and Eugene Wilder, of the Indian-apolis Music Shoppe, were elected tothe directorate of the association.

Ray G. Chrisney, who for the pasteighteen months has conducted a radiobusiness with the Fuller-Ryde MusicCo., has moved to 213 Massachusettsavenue where larger quarters will en-able him to better care for his growingbusiness. Mr. Chrisney will handleVictor, Majestic and Atwater Kent. Acomplete service department for allmakes of sets has been installed.

The W. W. Kimball Co. is movingshortly from 150 N. Delaware streetto 235 N. Pennsylvania street.

Fred Shinn has opened a radio andelectric shop at 3106 South Washing-ton street, Marion.

The Radio Service Co. has openedoffices at 207 Pythian building, SouthBend, with Bruce Bouchard, manager.

The Craig Radio Co. recently estab-lished at 3021 North Illinois street, hasan attractive display room in whichBrunswick radio sets are featured. Acompetent service department is alsomaintained.

Miss Eleanor Brane is the new rec-ord saleslady at Murphy's store. Thisdepartment is one of the busiest in thecity and much of its success is attribut-ed to having a supply of what the pub-lic wants on hand, its slogan being"You can always get it at Murphy's."

The Acme Radio Service Laboratory,Inc., Indianapolis, has been incorpor-ated with a capital stock of 200 shareshaving a par value of $50 each to buy

MEET THE FA MIL Y

ELECTRIC

RADIO

EXCLUSIVE DISTRIBUTORSRichmond, Nassau, Suffolk and QueensCounties, also Serving Kings County

Specialty Service Corporation"SERVICE" Is Our Middle Name

651-653 Atlantic Ave. Tel: Sterling 7800 Brooklyn, N. Y.

SPRING LUBRICANTILSLEY'S GRAPHITE PRONO SPRING LUBRICATION

MAKES THE MOTOR EFFICIENTNow Being Used in Over 5,000,000 Spring Motors

Adopted as the Standard Lubricant by Leading manufacturersPREPARED IN PROPER CONSISTENCY

Will Not Run Out of Motor, Dry Up, or Become Sticky or RancidRemains in Original Form Indefinitely

ILSLEY - DOUBLEDAY & CO.229-211 FRONT STREET New York

Pat in 1, 5, 10, 25, 50 -Lb. Cans for DealersWrite for Special Proposition to Jobbers

and sell radios, musical instrumentsand other merchandise and parts. Theincorporators are Ralph R., Mary L.and Simon L. Forster.

The Sparton Radio Sales Co., 2907Central avenue and the D. K. Lutes Co.,3818 College avenue, are conducting asales drive on the Philco radio.

Roy Kumler, manager of the WilksDistributing Co., local Sparton distri-butor, reports good sales on the newSparton Model 589.

Announcement was made last monthby C. G. Conn, Ltd., of the arrange-ment between that firm and SettimioSoprani and Figle of Castelfidaro,Italy, for exclusive representation inthis country and other parts of theworld for the sale of Soprini accor-dions. A new company incorporatedas Soprani, Inc., in which the Conn com-pany has the controlling interest, willconduct the business in this country.The president of the newly organizedconcern is Arthur B. Miller, of Seattle,who has had charge of the Sopranibusiness for several years. Alfred L.Smith, executive vice-president of C.G. Conn, Ltd., Elkhart, is vice-presi-dent and secretary.

The L. S. Ayres & Co.'s sheet musicdepartment is now very favorably situ-ated in the balcony of the store. Songhits from the shows at local theatresare selling well now. Worthy of specialmention among these numbers are:"A Year From Today," "No, No Nan-nette," "I Want to be Happy" and "II Can't Have You." Mrs. GertrudeButtz is again in this department andher assistant is Mrs. Edith Glass.

The school for the instruction ofdealers in the installation and servicefor Transitone radio equipment, con-ducted by the Eddie Co., closed re-cently. Twenty-five dealers attendedthe sessions of the school, which wereconducted by Wiliam.Balderson, Tran-sitone expert of the Automobile RadioCorp. Dealers who attended will servecentral Indiana in installing and ser-vicing Transitone radios in motor cars.

The Banner Furniture Co., 31 SouthMeridian street, has added the Beverlyradio to its line of sets.

New models of the Majestic andStromberg-Carlson radios were on dis-play at the salesrooms of the StewartRadio, Inc., at 3510 College avenue andThirty-eighth and Illinois streets.

The Capehart Corp., of Fort Wayne,will present a "Pageant of Progress"in the Hotel Anthony, that city, Febru-ary 24. The second annual nationalsales convention of the company willbe held at that time and continue insession for the remainder of the week.At the pageant, an exhibit of the in-struments manufactured by the com-pany, earliest and latest models, willbe made together with displays show-ing other manufacturers' productswhich are used in Capehart equipment.

Fort Wayne dealers attending therecent Federated Radio Trades Associ-ation convention in Cleveland includedHerbert C. Weil, H. W. Lang, WarrenKeen and K. D. Ross.

Six colored men are under arrest inconnection with the operation of a northside ring responsible for the theft ofmore than $3,000 worth of sets. Approx-imately $2,500 worth of sets have beenrecovered and an attempt is being madeto trace the remainder of the loot. Thegang used a garage at 4206 Collegeavenue as the base of operations, oneof the men being employed as nightman at the garage. Automobiles storedovernight were used in transportingthe stolen radios. Radios recoveredinclude an $800 set stolen from the In-dianapolis Music Shoppe, 4172 Collegeavenue, and one stolen the same nightfrom a radio shop owned by Milton

Albershardt, 652 East Fifty-secondstreet.

P. M. Jackson, proprietor of JacksonRadio Sales, has opened another storeat 5616 East Washington street, in theroom vacated by the Pearson PianoCo. Mr. Jackson will continue hispresent store at 4100 East Washing-ton street.

United Motor Service, Inc., of De-troit, with a branch in Indianapolis at961-63 North Meridian street, has beennamed to handle sales and service ofthe Delco automotive radio. Dealers willbe announced soon.

The Martin Band Instrument Co., ofElkhart, has bought controlling inter-est in the Harry Perler & Co., clarinetmanufacturing concern.

-VAN HOOSIER.

Improvement ReportedIn New England Trade

By Silver DistributorHartford, Conn., Saturday.

A little better trade atmosphere hasbeen evidenced in New England duringthe past week or ten days, Francis E.Stern, of Stern & Co., Silver radio dis-tributing organization, declared today."Nevertheless, we haven't started toget the business in the amount wethink we .should be entitled to rightnow," Mr. Stern stated. "We are atleast getting dealer interest and prom-ises, whereas up to the last couple ofweeks, the average dealer looked likethe chief mourner at a funeral."

Mr. Stern reported that Stern & Co.,Inc., of Maine, is now doing businessat its new quarters, in the Hines build-ing, 335 Forrest avenue, Portland.Owen Webb, known to the radio tradethroughout Maine, is an officer of thecompany and is directly in charge of itsactivities. He has with him in his salesforce Ralph F. Small and P. Y. Illsley,both known to Maine dealers. The re-ception of the Silver line in the handsof Stern & Co., Inc., of Maine, has beenexceptionally satisfactory, it is re-ported.

VICTOR TRADE URGEDTO INSTALL SETS FOR

ROTARY BROADCASTCamden, N. J., Friday.

The International Rotary Clubs willlisten to the special Silver Jubilee ofRotary International which will bebroadcast over a coast -to -coast networkof the Nationat Broadcasting Co., Feb-ruary 26 at 1:30 P. M. Eastern Stan-dard Time. The ceremony will takeplace in Washington, and arrange-ments have been made by hundreds oflocal Rotary Clubs for the receptionof the program.

Victor dealers have been urged toapproach Rotary Clubs in their respec-tive vicinities and to arrange to installa Victor radio and Electrola at theRotary meeting place for this event.Roy A. Forbes, manager of instru-ment sales of the Victor Division ofthe RCA -Victor Co., Inc., believes thatthis is a fine opportunity to win thegood will of Rotary organizations.

ALVIN F. FRITZ LEAVESATWATER KENT CO.

Philadelphia, Pa., Friday.Alvin F. Fritz has resigned from the

sales promotional department of theAtwater Kent Mfg. Co., this city. Mr.Fritz has many trade acquaintances inMaryland, District of Columbia, Vir-ginia, Pennsylvania and New Jersey.

THE TALKING MACHINE and RADIO WEEKLY 37

SET BUSINESS IS

SPOTTY IN MISSOURITHEME RECORDINGS ACTIVE

Philco Line Moving at Good face,District Manager Kelly Reports- Fada Sales horging Ahead.

Kansas City, Mo., Thursday.

While some distributors and retailersreport a slow January and February,the turnover of a number of sets inthis territory has been quite satisfac-tory.

In the record business it would seemthat the talking pictures have provena fine stimulus. Theme songs are ingood demand.

O. D. Standke, owner of the StandkeMusic Store, has been experiencing avery nice business both in records,portables and radios. All three branchesof his business are doing very well.Theatre hits seem to be bolstering upthe record business considerably butthis store has a steady and good de-mand for discs at all times outsidethose numbers.

"We maintain the same selling spiritas we did years ago," Mr. Standkesaid. "Saturday still is our big (layin the week, and our business gener-ally is equal to what it used to be. Weuse our windows and counters forstimulating sales, and old reliablemethods still bring us the business."

Cecil C. Jones, manager of the radiodepartment of Mace-Ryers, is very wellsatisfied with the way radio salesopened up in February. While Janu-ary was a bit dull, the present monthhas introduced spring buying. Majes-ties are leading because they are beingpushed by this firm, but other machinesare going nicely, too.

This firm finds that the tight overKWKH has stimulated the radio busi-ness. Mr. Jones reports that the cam-paign of "Hello World" has caused a25 per cent. increase in his radio turn-over.

The Mace-Ryer Co. has discontin-ued its record department. The com-pany, however, still is selling portablesand is doing a nice business in thisline. Tube replacement business is tobe pushed during the present year, ac-cording to Mr. Jones, who says that hefeels it will amount to about a thirdof the volume of the radio department.According to L. M. Kelly, district man-ager here for the Philco, business inthe Middle West for this line has beenvery satisfactory and the outlook pointsto still better conditions. January,surprisingly held up very well, andFebruary is still better. A number ofnew salesmen have been added to thePhilco sales force. These are W. S.Faulk, J. C. Calloway, C. E. Esterlyand Charley Gaffney. With the additionof these during the past two weeks,the total number of salesmen the Philcodivision here now has on the road isincreased to 16.

"We are very optimistic about ourpresent and future prospects," Mr.Kelly said. "On some of the new modelswe have run out of stock several timesduring the last three or four weeks.We are getting some good new dealersall the time. Six dealers from smalltowns in Missouri and Kansas came inone day this week and wanted to rep-resent the line"-which is indicative ofhow well the Philco is being received.

The Fada Radio Co., Kansas City

Walter II. Nussbaum in Tampa Radio Corp. Is

New Radio Chain Store Named Edison Jobber

Enterprise in New York For State of FloridaWalter II. Nussbaum, well known

metropolitan radio chain store execu-tive, has announced the establishmentof a new chan of stores to be known asthe Chain Auction Syndicate, Inc., withexecutive offices and warehouse at 18-20 West Eighteenth street, New York.The first store of the new chain willbe opened shortly at 111 West Forty-second street, Manhattan, and plans areunder way for ten stores to be openedshortly on main thoroughfares in NewYork and cities within 150 miles of themetropolis.

Harold M. Schwab is associated withMr. Nussbaum in the new enterpriseand will act as general manager of thecorporation.

The new company wil buy surplusmerchandise as well as general radiomerchandise and will also conduct aradio auction.

Fones Bros. Named

Sole Zenith Jobber

In Arkansas ZoneThe appointment of the Fones Bros.

Hardware Co., of Little Rock, Ark., asexclusive distributor of Zenith radioin the State of Arkansas, has been an-nounced by W. C. Heaton, sales pro-motional manager of the Zenith Radio(Corp.. Chicago.

The Fones Bros. company has beenestablished in the hardware businesssince 1865 and is now engaged in thewholesale distribution of hardware,furniture and radio. H. H. Tucker ispresident and .1. R. Fones, vice-presi-dent, while the radio department isunder the management of Paul Martin,Jr.

KENT KNOXVILLEJOBBER EXECUTIVEPERSONNEL CHANGES

Knoxville, 'Penn., Wednesday.

Walter Si. Bonham was elected presi-dent of ('. M. McClunglung & Co., here,Atwater Kent radio distributes, atthe annual meeting of the board ofdirectors held recently. He succeededC. J. McClung, who was made chair-man of the board.

Bruce Keener, Jr., formerly secre-tary, and John S. Van Gilder, formerlyassistant manager, were named vice-presidents. F. E. Barkley, former assis-tant treasurer was elected treasurer.C. A. Burks retains the office of assis-tant secretary of the concern.

division, has done considerably wellduring the last few months. Officialssaid that the division here couldn'tcome up to the record of the Chicagodivision-but last week W. E. Woodsreports, the office here sold more radiosthan the Chicago office, though Chicagois five times as large as Kansas City.

The Peake Auto Supply Co., Six-teenth and Oak streets, distributors ofGeneral Motors' Day -Fan, has had avery nice business although Januarywas a little slow. R. Belt is managerof the radio department, and is optimis-tic as to the possibilities for spring.

-KENNETH FORCE.

Orange, N. J., Thursday.

In line with the policy of establish-ing additional Edison distributorshipsto accommodate the growing Edisonradio business in the Southern dis-tricts, H. H. Silliman, eastern salesmanager of Thomas A. Edison, Inc.,has appointed the Tampa Radio Corp.,Tampa, as distributors for the Stateof Florida. This is the second South-ern distributor appointed for Edisonsince the beinnning of the year, Mr.Silliman having announced recentlythe appointment of the Russell -HeckleCo., in Memphis, Tenn. There are nowsix Edison distributors operating inthe Southern states, located at Dallas,New Orleans, Memphis, Tampa, Atlan-ta and Richmond.

The Tampa Radio Corp. is a subsidi-ary of the Tampa Drug Co., one ofFlorida's leading specialty jobbinghouses. W. G. Allen, chairman of theboard, established the business in 1906,developing the concern from the pro-verbial shoestring to its present posi-tion of prominence. Mr. Allen is alsointerested and active in various otherbusiness and civic enterprises.

The other officials of the TampaRadio Co. are W. R. Allen, president;C. L. Bromley, vice-president; R. P.Connally, treasurer; Walter G. Allen,secretary- manager.

While headquarters will be maintain-ed at Tampa, the new Edison distribu-tor intends to establish branches atMiami and Jacksonville, carrying at

Amos 'n' Andy Series

Supplies Philco Trade

With Effective Tie -UpPhiladelphia, Pa., Wednesday.

Another tie-up between the nation-wide popularity of Amos 'n' Andy anda radio set manufacturer was disclosedlast week, when the Motor Parts Co.'sPhilco branch in this city arranged withthe thirty-four theatres of the Warner -Equity Co. to have a Philco model No.95 installed in each theatre, with city-wide propaganda announcing that thepopular comedians might be heard atany of the theatres at seven o'clockthrough a Philco set.

According to the Motor Parts Co.,the campaign stunt has been success-ful to a fine degree, with many salestraced directly to the broadcast tie-up.

KEN-RAD TUBE REPORTSHOWS $258,155 PROFIT

Owensboro, Ky., Friday.

The Ken-Rad Tube & Lamp Corp.,this city, reports for the year endedDecember 31, 1929, net profit of $258,-155 after charges and Federal taxes,equivalent to $1.47 a share on 175,000combined class A and B common shares,comparing with $347,010, or $1.98 ashare in 1928.

each of these points an adequate stockof Edison radios and complete servicefacilities.

Chain - Store ExecutiveFactory or DivisionalSales Promotion Expert

now available for engagement, dueto change of conditions in presentconcern in another line of business.This man has been responsible forsome of the greatest sales successesof the past 25 years in the indus-try. He will submit a record thatwill surprise you, with a capacityfor work that does not recognizehard knocks or tiresome grind.To rejuvenate your sales view-point, communicate with

Box 482

Talking Machine and Radio Weekly146 Water Street New York, N. Y.

Where to Buy --- Where to Sellpes.

ITp;,m I TALKING MACHINE

&) RADIO WEEKLYRADIO SET AND SUPPLY

MANUFACTURERS

All-American Mohawk Corp. Chicago, Ill.Amrad Corp. Medford Hillside, Mass.Andrea, Inc., F. A. D. Long Island City, N. Y.American Bosch Magneto Corp., Springfield, Mass.Atwater Kent Mfg. Co. Philadelphia, Pa.Barty Radio Co., Long Island City, N. Y.Bremer -Tully Mfg. Co. Chicago, Ill.Brunswick-Balke-Collender Co. Chicago, Hl.Colonial Radio Corp., 25 Wilber Ave., L I. C., N. Y.Crosley Radio Corp. Cincinnati, O.Edison, Inc., Thos. A. Orange, N. J.Grebe & Co., Inc., A. H. Richmond Hill, N. Y.Grigsby-Grunow Co. Chicago, Ill.Gulbransen Co., The Chicago, Ill.Howard Radio Co. Chicago, IllinoisKellogg Switchboard & Supply Co ... Chicago, Ill.Kennedy Corp., Colin B. South Bend, Ind.Kolster Radio Corp. Newark, N. J.Mills Novelty Co., Chicago, Ill.Philadelphia Storage Battery Co., Philadelphia, Pa.RCA -Victor Co., Inc. New YorkSentinel Mfg. Co., 9715 Cottage Grove Ave., ChicagoSilver -Marshall, Inc. Chicago, Ill.Stewart -Warner Corp., 1838 Diversey Pky., ChicagoSparks-Withington Co. Jackson, Mich.Sprague Specialties Co. Quincy, Mass.Sterling Manufacturing Co. Cleveland, OhioStettner Phono. Corp., 669 Kent Ave., Bklyn., N. Y.Stromberg-Carlson, 1060 University Ave., RochesterTrav-Ler Mfg. Corp., 3403 N. Halsted St., ChicagoWare Manufacturing Corp. Trenton, N. J.Zenith Radio Corp............8620 Iron St., Chicago

TALKING MACHINE AND RECORDMANUFACTURERS

Brunswick-Balke-Collender Co. ChicagoCapehart Corp. Fort Wayne, Ind.Caswell Mfg. Co. Milwaukee, Wis.Columbia Phonograph Co., 1819 Broadway, New YorkEdison, Inc., Thos. A. Orange, N. J.Everybodys' T. M. Co. Philadelphia, Pa.Okeh Phonograph Corp., 11 Union Sq. West, N. Y.Radio -Victor Corporation of America ... New YorkSonora Phono. Co., Inc., 50 W. 57th St, New York

ELECTRIC PICK-UPSPacent Elec. Co. 91 Seventh Ave., N. Y.Upeo Products Corp. 270 Lafayette St., New YorkWebster Electric Co. Racine, Wis.

RADIO CABINETS AND TABLESBogalusa Furniture Mfg. Co., Bogalusa, La.Eastern Cabinet Co., Ltd., Univ. Pl. at 9th St. N. Y.Ebert Furniture Co. Red Lion, Pa.Federal Wood Prod. Corp., 206 Lexington Ave, N. Y.Hawley & Mackenzie ....55 W. 42nd St., New YorkPooley Co., The Philadelphia, Pa.Radio Cabinet Manufacturing Corp..... Chicago, Ill.Red Lion Cabinet Co. Red Lion, Pa.Radio Cabinet Mfg. Co. Chicago, Ill.Radio Master Corp. Bay City, Mich.Showers Bros. Co. ... Bloomington, Ind.Stettner Phono. Corp., 669 Kent Ave., Bklyn, N. Y.Superior Cabinet Corp., 206 Broadway, New YorkUdell Works Indianapolis, Indiana

PHONOGRAPH NEEDLESColumbia Phonograph Co., 1819 Broadway, New YorkOkeh Phonograph Corp., 11 Union Sq. West, N. Y.Sonora Phono. Co., Inc., 50 W. 57th St, New YorkWall Kane Needle Co.....3922 14th Ave., Brooklyn

TALKING MACHINE PARTSDiehl Mfg. Co. Elizabethport, N. J.General Industries Co. Elyria, O./borer's, Hermann, 450 Fourth Ave, New York, N. Y.Pacent Elec. Co. 91 Seventh Ave., New YorkUpco Products Corp. . 270 Lafayette St, N. Y.United Air Cleaner Co., Cottage Grove Ave., Chicago

RADIO, TALKING MACHINE ANDRECORD WHOLESALES

Aeolian Co. of Missouri St Louis, Mo.Adirondack Radio Distributors, Albany, N. Y.Mr -Ola Radio Co. Huntington, W. Va.Alexanders, Inc. 39 W. 60th St., New YorkAlter Co., Harry Chicago, DLAuto Hardware & Equip. Co., 245 W. 55th St., N. Y.Badger Radio Corp. Milwaukee, Wis.Beckwith Co., Geo. C. Minneapolis, Minn.Blackman Distributing Co., Inc., 28 W. 28 St., N. Y.Bluefield Hardware Co. Bluefield, W. Va.Boley-Oliver Co. 1440 Broadway, N. Y.Brown & Hall Supply Co., 1504 Pine St. St. Louis, Mo.Bruno & Son, C. 351 Fourth Ave., New YorkBuehn Co., Louis PhiladelphiaBurke Co., J. H., 221 Columbus Ave.. Boston. MawBushwick Distrib. Co., 1755 Bushwick Ave., B'klyn

Canton Hardware Co. Canton, O.Capitol Electric Co. Indianapolis, lad.Camtal Electric Co. Atlanta, Ga.Chase Engineering Co., W. E. Spokane, Wash.Chicago T. M. Co. Chicago, Ill.Cleveland Distributing Co. Cleveland, O.Cleveland T. M. Co., 4300 Euclid Ave., Cleveland, O.Collings & Co. Newark, N. J.Columbus Ignition Co. Columbus, O.Detroit Electric Co. Detroit, Mich.Ditson Co., Oliver, 10 E. 34th St, N. Y.Ditson Co., Oliver Albany, N. Y.Dilworth Co., J. E. Memphis, Tenn.Eastern Talking Mach. Co. Boston, Mass.Edmond & Co., E. .1.....250 W. 64th St., New YorkEisenbrandt Radio Co., Baltimore and WashingtonElectric Supply & Equipment Co.....Albany, N. Y.Elyea Talking Machine Co. Atlanta, Ga.Everybodys' T. M. Co. Philadelphia, Pa.Franklin Elec. Co..... 50 N. Seventh St, Phila. Pa.Frederick Co., W. F., Pittsburgh, Pa.Girard Phonograph Co., Philadelphia, Pa.Grebe Sales Co., Inc., 109 W. 57 St, N. Y.Griffith Victor Distributing Corp..... Cincinnati, O.Grinnell Bros. Detroit, Mich.Gross -Brennan, Inc. 206 E. 42nd St., New YorkGross, Phillip Hdw. & Supply Co., Milwaukee, Wis.Halsey Supply Corp., 228 Halsey St., Newark, N. J.Hamburg Bros. Pittsburgh, Pa.Harbour, Longmire Co. Oklahoma City, Okla.Hieb Radio Supply Co. Marion, S. D.Howe & Co. 888 Boylston St., Boston, Mass.Ingold, Inc., Ernest San Francisco, Calif.Kimberly Radio Corp. Chicago, Ill..Koerber-Brenner Co. St. Louis, Me.K. W. Radio Co. 350 Hudson St, New YorkLandon & Co., Inc., W. C. Rutland, Vt.Latham & Co., E. B. 250 4th Ave., New YorkLewis Electrical Supply Co. Boston, Mass.Majestic Dist. Co. of Cincinnati, .. Cincinnati, OhioMajestic Distributing Corp. Cleveland, OhioMajestic Distributors, Inc., .. 1775 Broadway, N. Y.May, Inc., D. W. 398 New St., Newark, N. J.May Distributing Corp..... 112 Bleecker St, N. Y.Macgregor Radio Corp. New Haven, Conn.Mackenzie Radio Corp., 1225 Broadway, New YorkMePhilben-Keator. Inc., 68 -34th St., Brooklyn, N. Y.Motor Equipment Co. Wichita, Kan.Nevada Auto Supply Co. Reno, Nev.New York T. M. Co., 480 W. 84th St, New YorkNew York T. M. Co., 356 Livingston St, BrooklynNew Haven Elec. Co., 296 Elm St, New Haven, Conn.North American Radio Corp., 1845 Broadway, N. Y.North Ward Radio Co., 367 Plane St, Newark, N. J.Parks & Hull, Inc. Baltimore, Md.Peirce -Phelps, Inc. Philadelphian Pa.Penn Phonograph Co. ..918 Arch St, PhiladelphiaPhila. Victor Dist, Inc., 232-48 N. 11th St, Phila.Pitta Co., F. D. Boston, Mass.Plymouth Electric Co. New Haven, Conn.Polk, Inc., James K., Atlanta, Ga.Proudfit Co., R. S. Lincoln, Nebr.Radio Distributors, Inc. Baltimore, Md.

WHERE THE MAGNITUDEOF TSE INDUSTRY

IS REFLECTED i

Radio Equipment Co. of Texas Dallas, TexasRadio Sales Co. Little Rock, Ark.Radio Equipment Co. ...Soma Bend. lad.Radio Specialty Co., 115 W. Water St, MilwaukeeRepublic Radio Corp., Detroit, Mich.Roberts Toledo Co. Toledo, O.Rochester Auto Part & Radio Corp., Rochester, N. Y.Royal Eastern Elec. Supply Co., 16 W. 22 St., N. Y.Rochester Elec. Supply Co. Rochester, N. Y.The Roycraft Co. Minneapolis, Minn.Sampson Electric Co., Mich. and 32nd St, ChicagoSaviers & Son, IL E. Reno, Nev.Seedman Co., G. J.Sharar-Hohman, IncShaw's, Inc.Smith, Inc., B. W.Sorensen Co., H. E

Brooklyn, N. Y.Rochester, N. Y.Charlotte, N. C.

Cincinnati, O.Des Moines, IA.

Southern Hardware & Bicycle Co., Jacksonville, FlaSouthwestern Victor Dist Co. Dallas, Tex.Specialty Service Corp., 651 Atlantic Ave., BrooklynSteelman, Inc. 235 Fourth Ave., New YorkStandard T. M. Co. ..305 Penn Ave., Pittsburgh, Pa.Sterling Radio Co. Kansas City, Mo.Stern & Co. Hartford, Conn.Superior Distributors, Inc.. 150 W. 52 St, New YorkTarr, McComb & Ware Corn. Co., Kingman, Ariz.Trilling & Montague, 7th & Arch Sta., Philadelphia20th Century Radio Corp., 104 Flatbush Ave., B'klynUnited Electric Supply Co..... Salt Lake City, UtahUniversal Radio Co., 536 Bergen Ave., New YorkVan Asche Radio Co. St Louis, Mo.Victory Elec. Sup. Co., 1207 Bedford Ave., BrooklynWahn Co., G. H. Boston, Mass.Wakem & Whipple, Inc. Chicago, IIIWeber Radio Corp. 200 Hudson St, N. Y.Weymann & Son, H. A., 10th & Filbert Sts., Phila.Wildermu'h, E. A.....1061 Atlantic Ave., Brooklyn

RADIO LOUD SPEAKERSAmerican Bosch Magneto Corrp., Springfield, Mass.Andrea, Inc., F. A. D. Long Island 'JSty, N. Y.Atwater Kent Mfg. Co. Philadelphia, Pa.Brunswick-Balke-Collender Co. Chicago, Ill.Crosley Radio Corp. Cincinnati, O.Jensen Radio Prod. Co. Chicago, HLKolster Radio Corp. Newark, N. J.Pacent Electric Co.. Inc., 91 Seventh Ave., New YorkRCA -Victor Co., Inc. New YorkRola Co., The Cleveland, OhioStewart -Warner Corp., 1838 Diversey Pky., ChicagoStromberg-Carlson, 1060 University Ave., RochesterUtah Radio Prod. Co. Chicago, Ill.

RADIO TUBESArcturus Radio Tube Co. Newark, N. J.Bond Elec. Corp. Jersey City, N. J.Cable Radio Tube Corp. Brooklyn, New YorkCeCo Mfg. Co., Inc. Providence, R. I.Cunningham, Inc., E. T. 370 7th Ave., N. Y.DeForest Radio Co. Jersey City, N. J.Duovac Radio Tube Corp. Brooklyn, N. Y.Gold Seal Elec. Co. ... ..... 250 Park Ave., N. Y.Hyvac Radio Tube Co., Inc. Newark, N. J.National Union Radio Corp. .... New York, N. YNational Carbon Co. New York, N. YPerryman Elec. Co. North Bergen, N..1Radio Corporation of America New YorlSylvania Products Co. Emporium, PaTriad Manufacturing Co., Pawtucket, R. IVan Horne Tube Co. Franklin, Ohi,

LUBRICANTSIlsley, Doubleday & Co... 229 Front St., New Yorl

MUSIC PUBLISHEILSBerlin, Inc., Irving 1607 Broadway, New Yen'De Sylva, Brown & Henderson, 745 7th Ave., N. YFeist, Inc., Leo 235 W. 40th St., New YortTriangle Music Pub. Co..... 1658 Broadway, N. Y,

MISCELLANEOUSAmerican Emblem Co. Utica, N. Y.Horrocks Desk Co. Herkimer, N. Y.Peerless Album Co. ...62-70 W. 14th St.. New YorkQ. R. S. -De Vry Corp. Chicago, Ill

RADIO BATTERIESBond Electric Corp. Jersey City, N. J.National Carbon Co. Long Island City, N. Y.

'The only

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TROL"From an editorial in The Talk-ing Machine and RadioWeeklyissue of January 1st, 1930.

REALIZING that remote controlwas sure to come, Utah engineers

have spent years perfecting UtahRemote Control.In the Utah laboratories twenty -Fivedistinct types have been tested, meas-ured and improved to perfect UtahRemote Control. Dozens of modelswere discarded before Utah engi-neers pronounced Utah RemoteControl "ready" scientifically andpractical in production.We are now showing Utah Remotecontrol to radio set manufacturers.

UTAH RADIO PRODUCTS CO.12 E. 41st St. 1737 So. Michigan Ave.

Newyork City Chicago, III.

. has PERFECTED .r!

Year by Yearthe

Radiola Franchiseincreases in value

A tie-up with a Radiola Franchise is a tie-up with the leader inthe industry...a tie-up with the greatest and most complete 1:neof radio instruments! Dynamic and continuous advertising in

MAGAZINESNEWSPAPERSBROADCASTINGBILLBOARDSWINDOW DISPLAYS

and other forms of publicity have won for the Radiola linethe greatest measure of consumer acceptance. The Radiolais riding on the crest of the wave of popularity... AND 1930WILL SEE RADIOLAS MORE FIRMLY ENTRENCHED INPUBLIC PREFERENCE THAN EVER BEFORE. That meansgreater sales and greater profits for Authorized Radiola Dealers.

R A D I O l A DIVISION RCA -VICTOR COMPANY. INC.

Look for and insist upon the famous RCA trade -mark

I1LCA I I)IFC)ILI I

"TRADE NEWS RIGHT WHEN IT HAPPENS"