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S H A P E 1 A F R I C A
We Can Change The World
28 APRIL 2011 EDITION 1, NUMBER 3
Euro-Mediterranean E-Network for Humanitarian Action
The SHAPE 1
AFRICA (S1A)
association is
developing the
Euro-
Mediterranean
*E-Network for
Humanitarian
Action.
Strategic Communication for Humanitarian
Actions in the PACA Region of France* “ The term ‘E-Network’ refers to the Online Communication Platform Dedicated
to the Advancement of Public Utility and Humanitarian Organizations in the PACA
Region.” William Samuel Ravatua-Smith, Ph.D at the I3M Research Lab., Toulon.
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+ 3,000 H+ 3,000 HUMANITARIANUMANITARIAN AASSOCIATIONSSSOCIATIONS ININ THETHE PACA R PACA R EGIONEGION
CMC : A S CMC : A S TRATEGIC TRATEGIC A A PPROACH PPROACH TOTO F F UNDING UNDING H H UMANITARIAN UMANITARIAN A ACTIONS CTIONS
With the use of Computer Mediated Communication (CMC) and the Internet,
public utility and humanitarian
organizations in the Euro-
Mediterranean (Euro-Med) and
PACA Regions are able toeffectively pilot their campaigns
of communication with no out
of pocket costs.
When using Face-to-Face
communication to reach
massive audiences; a person or
organization is required to
manage organizational, logistic
as well as food & beverage fees
that are required to satisfy thebasic operational necessities for
the event.
CMC permits the use of strategic communication to massive networks of people
representing 5 themes of public utility which are: “Access to employment
and economic development, Housing and living environment, Educational
success, Citizenship and prevention of delinquency and Health” (PACA
Region, 2010).
D IGITAL N ATIVES V S . D IGITAL I MMIGRANTS
The term Digital Immigrant refers to people born before the 1980’s and who
have adapted to New Medias in their
environment during their lifetime.
(Prensky, M. (2001).
The term Digital Native refers to people
who were born during and after the
1980’s and who have grown up with
*New Medias. Examples include
children who read more on the Internet
than in books and who publish in
numeric environments as opposed to
handwriting.
* N E W M E D I A S :
N U M E R I C M E D I A C H A R A C T E R I Z E D
B Y I T S M O B I L I T Y ,
D O W N L O A D A B L E-V E R S A T I L I T Y ,
N E T W O R K A B I L I T Y AND U B I Q U I T Y
“With the Internet,
small
humanitarian
associations in the
PACA region are
able to effectively
pilot their
campaign of
communication for
free.”
“CMC permits the
use of strategic
communication to
massive networks
of people…”
Writer/Editor/Photography
William Samuel Ravatua-Smith
SHAPE 1 AFRICA
Université du Sud Toulon-
Var,UFR Ingémédia, Avenue del'Université BP 20132,
83957,La Garde Cedex, France
Telephone
33 (0) 4 89 79 43 53
33 (0) 6 68 71 56 26
Fax
33 (0) 4 94 14 29 10
We are on the Web!
http://shape1africa.org
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