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New for 2010!• Green Product Guide• Product of the Month• Custom E-mails
*June 2009 BPA Circulation Statement+ Reader Profile Study, May 2007
SNIPS magazine has been the sheet metal industry’s leading publication for more than 77 years.
Delivering Informative Editorial in Every Issue
SNIPS delivers in-depth, insightful journalism that covers the sheet metal, heating, air conditioning, ventilation, indoor air quality,
architectural sheet metal and metal roofing industries.
Reaching Key Decision-MakersSNIPS’ 100%* qualified subscribers are interested buyers with the power
to take action. Over 93%+ of SNIPS subscribers are involved in purchasing decisions for their organization. These subscribers look to SNIPS as their
resource with 100%* personally requesting to receive each issue.
Offering Customized Marketing SolutionsWe understand that businesses are increasingly complex and specifi c and that they often
require tailored marketing programs. That's why SNIPS offers a multitude of integrated solutions, giving you many ways of reaching and infl uencing potential customers.
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Pass-Along Readership^
The average number of readers per copy is 3 per month meaning your message is seen by thousands of additional readers.
Wholesalers – 8.3%
SNIPS can put your brand in front of an important and influential audience — sheet metal and HVAC contractors and wholesalers who buy and specify products. Our
subscription base is 100%* direct request so you’ll be reaching an active and captive audience who turn to SNIPS for the information they need to do their jobs better.
Type of Occupation*
Job Function*
TOTAL CIRCULATION: 20,500*
Contractors86.2%
Owner/Management – 68.5%
Sales & Service – 22.8%
Engineering/Technical – 8.7%
Manufacturer’s Reps – 1.2%
Manufacturers – 4.3%
80604020*June 2009 BPA Circulation Statement^ Reader Profile Study, May 2007
Audience
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100% of subscribers directly request the publication*
2010 Editorial CalendarJanuaryAHR Expo Show Issue • Previewing new products to be shown at the 2010 AHR Expo• A look at the expo's scheduled sessions and speakers• Updates on the HVAC industry
BONUS DISTRIBUTION: AHR Expo - January 25-27, Orlando, FL
FebruaryMetal Roofi ng & Commercial/Institutional Projects• The latest products for commercial and institutional markets• Profi les of unique metal roofi ng projects and installations• Preview of the International Roofi ng Expo
BONUS DISTRIBUTION: Intl. Roofi ng Expo - February 22-24, New Orleans, LA
MarchIAQ & Duct Cleaning• Previews of the ACCA, NADCA, CMX and MCAA conventions• Issues of concern to duct cleaners• IAQ trends and products
BONUS DISTRIBUTIONACCA: March 7-9, Tampa, FL
NADCA: March 9-12, Orlando, FLCMX-CIPHEX: March 25-27, Toronto, Ontario
SMACNA Chicago: March 30, Chicago, ILMCAA: March 28-April 1, San Francisco, CA
AprilSheet Metal Machinery
• Profi les of contractors using equipment• Information on the latest machines• Applications and projects
MayTools and Instruments Product Guide• A listing of new tools and test instruments• Directory of tool and instrument providers• How contractors are using the devices
JuneDuct Fabrication & Installation
• The latest in metal and nonmetal duct products• Diffi cult project profi les
• Tips on making and installing ductwork
BONUS DISTRIBUTION: Florida Roofi ng Show: June 16-19, Orlando, FL
MAY
Tool & Instrument GuideThe May issue of SNIPS will feature a special section called “Tool & Instrument Product Guide.” This guide provides readers access to a variety of manufacturers of these types of products for the sheet metal and HVAC industry. All listings in the Tool & Instrument Product Guide are free.
Advertisers in the May issue receive a free product photo next to their listing. Non-advertisers may purchase a product photo.
AUGUST
Buyers GuideThe SNIPS Buyers Guide is the one place your customers can find you – in print and online! Stand out in this key
reference guide for the sheet metal and HVAC industry. You can purchase a logo listing, premium listing, deluxe listing or banner ad to help your company stand out.
Ad Close: December 1, 2009(Materials Due: 12/4/09)
Ad Close: January 1(Materials Due: 1/6)
Ad Close: February 1 (Materials Due: 2/5)
Ad Close: April 1 (Materials Due: 4/6)
Ad Close: May 1 (Materials Due: 5/5)
Ad Close: March 1 (Materials Due: 3/5)
freelisting
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Ad Close: June 1 (Materials Due: 6/4)
Ad Close: July 1 (Materials Due: 7/5)
Ad Close: August 1 (Materials Due: 8/5)
Ad Close: September 1 (Materials Due: 9/3)
Ad Close: October 1 (Materials Due: 10/6)
Ad Close: November 1 (Materials Due: 11/5)
JulyNEW! Green Product Guide• A listing of environmentally friendly product manufacturers• LEED-certifi ed projects• Information on the importance of proper airfl ow
AugustBuyers Guide• Yearly listing of industry suppliers• This annual guide helps contractors fi nd HVAC and sheet metal products
SeptemberEquipment, Software & Vehicles• What products contractors use on the job• New software, including building information modeling programs• Contractor vehicle solutions
OctoberSMACNA & HARDI Conventions Issue• The agenda for SMACNA's 67th annual convention• A preview of HARDI's gathering for wholesalers• Look at Metalcon's Atlanta show
BONUS DISTRIBUTIONSMACNA: October 10-13, Phoenix, AZMetalcon: October 20-22, Atlanta, GAHARDI: October 23-27, Houston, TX
NovemberArchitectural Sheet Metal• Historic restoration project showcase• Use of metal in construction• Spotlight on architectural products
BONUS DISTRIBUTIONFabtech: November 2-4, Atlanta, GA
December2011 Industry Outlook• Predictions on where the industry is headed next year• Business outlook for new year• Future trends and changes
OCTOBER
SMACNA Convention
DailiesThe offi cial publication of the 2010
SMACNA Convention.
The SMACNA Convention Dailies give convention
attendees up-to-date news on convention happenings, plus insightful articles targeted to their interests and,
of course, a great look at ads promoting the products and services they are looking
to buy. One low advertising rate covers the cost of an ad in two editions.
freelisting
in print &online
industrycalendar
OCTOBER
HARDI Convention Dailies
Advertise in the 2010 HARDI Convention Dailies to reach a serious buying audience –
HARDI wholesalers who invest in their businesses. The HARDI
Convention Dailies give attending wholesalers up-to-date news on
the convention happenings in three editions distributed to the
attendees’ hotel rooms. Get exposure in the longest running publication covering the HARDI convention.
DECEMBER
Industry CalendarIf you’re looking for a place to showcase
your products – look no further. With SNIPS’ Industry Calendar, every day for an entire
month, your products/services will be in front of potential buyers. Polybagged
with the December issue of SNIPS, this calendar will be distributed to our
entire circulation. With only 12 spaces available, space is limited in this once-a-
year advertising opportunity.
www.snipsmag.com • 5
freelisting
Take advantage of all the interactive and engaging online products from snipsmag.com.
SNIPS online offers you targeted solutions for building awareness, driving traffi c, and generating leads from those searching for information online. Offering a variety of online products, snipsmag.com is your one-stop Internet resource for the latest news, feature stories, archived articles and fi nding suppliers in our online Buyers Guide.
Banner AdsProviding a simple and cost-effective way to increase your brand awareness and visibility. Size: 468 x 60 pixels.Rate: $3,055 per year
Tile AdsHighly visible buttons not only exhibit your company’s logo, but also provide a link to your company Web site. Size: 125 x 125 pixels.Rate: $3,432 - $4,805 per year
Skyscraper AdsPlus-sized vertical ads appear on the right-hand side of our site and will dramatically increase your online visibility. Size: 160 x 600 pixels.Rate: $6,727 per year
E-NewsletterSNIPS’ monthly e-newsletter contains previews of editorial features, the latest industry news, new product information and exclusive content. E-mailed every month to more than 10,000 e-subscribers, the SNIPS e-newsletter is a great opportunity for high exposure.Banner Ad: $485 per month Text Ad: $677 per monthTile Ad: $565 per month Video: $800 per month
NEW! Product of the MonthShowcase your new product information in our e-newsletter or onine at www.snipsmag.com. Includes a 50-word description, product photo and a Web link for a low-cost investment.e-Newsletter: $625 per month (gross)Web site: $700 per month (gross)
Online Buyers GuideThe SNIPS Online Buyers Guide has an expanded, user-friendly format where customers can quickly and easily search and fi nd the information they are looking for. More sophisticated search capabilities, along with enhanced advertising and listing options, the SNIPS Online Buyers Guide gives unique exposure for your company.Premium Package Rate: $898 per year
Digital EditionEvery month, SNIPS magazine publishes a digital edition of its print issue. All display
advertisers receive a free electronic replica of their ad in our digital edition and a link to their Web site. Sponsor a digital edition or enhance your ad with rich media to
complement your advertising campaign.Sponsorship Rate: $1,608 per month
Online Opportunities
OnThe SquicksearchBuyerPrem
DigEvery
advertto th
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SNIPS Magazine
Now Has
BPA-AUDITED
WEB SITE TRAFFICBPA Worldwide now offers free Web site auditing to all their members and SNIPS is one of the fi rst to participate! Accuracy. Transparency. Quality. SNIPS Web site traffi c is independently collected, fi ltered, measured, audited and reported. This entire process was developed in concert with the guidelines recommended by the Interactive Advertising Bureau (IAB). Contact Sally Fraser for more info.
New! Custom EmailsAsk for details.
AD SIZE DIMENSIONS 1x 3x 6x 12x 18x 24x 36x
Full Page 7” x 10” $3,568 $3,451 $3,232 $3,121 $3,019 $2,924 $2,832
2/3 4 ½” x 10” 2,659 2,524 2,318 2,239 2,149 2,060 1,975
1/2 Island 4 ½” x 7 ½” 2,290 2,173 2,003 1,946 1,858 1,800 1,743
½ Horizontal½ Vertical
7” x 4 7⁄8”3 3⁄8” x 10”
2,003 1,894 1,741 1,683 1,620 1,558 1,496
1/3 Horizontal1/3 Vertical1/3 Square
7” x 3 ¼”2 ¼” x 10”
4 ½” x 4 7⁄8”1,376 1,319 1,200 1,168 1,112 1,060 1,016
1/4 Horizontal1/4 Vertical
7” x 2 3⁄8”3 3⁄8” x 4 7⁄8”
1,046 986 912 876 840 805 766
1/6 Horizontal1/6 Vertical
4 ½” x 2 ¼”2 ¼” x 4 7⁄8”
695 666 616 586 555 525 490
1/8 Horizontal1/8 Vertical
3 3⁄8” x 2 3⁄8”2 ¼” x 3 ¾”
534 494 460 443 426 415 393
Classifi ed Advertising RatesClassified advertising closing is the first of the month preceding date of the issue. Agency commission is not allowed on regular line classifieds. Classifieds do not count towards general advertising frequency. Commission allowed on display ads only, provided they are camera-ready. Contact Mike O’Connor at 610-354-9552 or [email protected] for more information.
DISPLAY CLASSIFIEDS
1x 3x 6x 12x
$126 $119 $111 $104
LINE CLASSIFIEDS
1x 3x 6x 12x
$139 $134 $129 $124Rates include one month in the print edition and 30 days on the Web site.
Bleeds No extra charge for bleed. Specifications for bleed:Page bleed ..............................................8 1/8” x 11” Spread, Full bleed ...................................16 ¼” x 11”Spread, Gutter bleed .............................. 15” x 10” Trim size ................................................. 8” x 10 ¾” Vital live matter must be kept at least 3/8 ” away from trim edges on bleed pages.
Color Rates Color (other than black) is available in all ad sizes. Standard colors are 4A red, blue, green, and yellow. Cost per color, per page, over space rates: 0-1 Pgs Spread2/c Standard $380 $633 2/c PMS Spot $494 $7862/c Metallic $1101 $18353/c Standard $698 $11654/c Process $1125 $1836
Copy & Contract Advertiser and agency assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher. Acceptance of advertising copy and art is subject to publisher’s approval.
Combination RatesAttractive combination rates and special packages are available with other BNP Media publications, including Air Conditioning, Heating & Refrigeration News, Engineered Systems and Roofi ng Contractor. Call for details.
Wholesaler & Mfr. Reps Directory RatesPublished monthly in the pages of SNIPS, and now online at www.snipsmag.com, this directory displays listings of wholesalers and manufacturer reps for each state. The cost for one listing, per month, is $50. This price includes company name (bold-faced) and 3 lines, additional lines are $5 per line, per month. One-time pre-payment ensures your 12-month listing. With the new online you’ll be searchable by company name or product and by state. Plus, you can upgrade your online listing to include live Web and e-mail links and to put your company at the top of your state listings.
Publication & Closing DatesPublished monthly; issued first of each month. All materials for display and classifi ed advertising, including alterations, furnished inserts and insertion orders, must be received by the fi rst of the month preceding date of issue. When normal closing dates fall on holidays or weekends, issues close the preceding workday.
Short Rates & RebatesAdvertisers will be short rated if, within 12 months from the date of fi rst insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 12 months from the date of the fi rst insertion, they have used suffi cient additional space to warrant a rate lower than that at which they have been billed.
Payment Terms Invoices are payable upon receipt in U.S. funds only. Net 30 days. 1 ½% per month service charge thereafter (½% in Texas). Advertisements originating outside the U.S. must be prepaid. Extension of credit is subject to the approval of the credit department.
Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including fi nance charges, court costs and attorney fees.
Print Advertising Rates
www.snipsmag.com • 7
WebinarsIn 2008, BNP Media Events produced over 90 Webinars that generated an average of 400 lead opportunities per event.* Our staff experts will take care of all the promotion, registration and Webinar management. As a sponsor, all you have to do is sit back and enjoy the benefits. For more information on Webinars, please contact Sally Fraser at (248) 244-6240 or [email protected].
Clear Seas ResearchClear Seas Research is an industry-focused market research company dedicated to providing clear insights to complex business solutions. Clear Seas Research will help your business grow and succeed through use of brand assessment, customer satisfaction, marketing effectiveness, product market positioning and price optimization tools. For more information,
please contact Beth Surowiec at (248) 786-1619 or [email protected].
Custom MediaBNP Media’s Custom Media Division creates personalized media solutions. Is your organization
thinking about starting its own magazine, Web site, or e-newsletter? Let us do all the work for you, from start to fi nish. Our Custom Media Division combines our media staff experts with SNIPS
readership. The end result is an engaging media tool delivered to your target market. For more information, please contact Steve Beyer at (630) 699-7625 or [email protected].
Sales LeadsEvery display advertisement in each issue of SNIPS contains a Reader Action Card Number. These
numbers are used by subscribers to request information about advertiser products or services. Readers can fill out these Reader Action Cards found in every issue or they can go directly to the
SNIPS Web site, snipsmag.com, to request information through our Product Webcard. Place your ad on our Reader Service card for six months. Call Sally Fraser for details.
List RentalBNP Media’s postal, telemarketing, and e-mail mailing lists offer quality data that will produce responsive sales leads. With over 21 segmented databases and 56 subscriber files, you can reach top decision-makers in high-growth, key business markets that are connected to your industry. To take advantage of these exceptional revenue-generating lists, please contact Robert Liska for postal inquires at (845) 731-2726 or [email protected]. For e-mail inquiries, please contact Shawn Kingston at (845) 731-3828 or [email protected].
Editorial ReprintsUse articles from SNIPS to complement your sales, promotion or educational programs. Use them as
trade show handouts, direct mail to customers and sales training aids. Reprints are available in four-color or black-and-white in quantities of 500 or more. Contact Jill DeVries at (248) 244-1726
or [email protected] for more information.
*2008 Publishers Data
SalesSally Fraser, PublisherPhone: (248) 244-6240 Fax: (248) [email protected]
Mike O’ConnorClassified Advertising ManagerPhone: (610) 354-9552 Fax: (610) [email protected]
EditorialMichael McConnell, EditorPhone: (248) 244-6416 ax: (248) [email protected]
James Siegel, Associate EditorPhone: (415) 503-0455Fax: (248) [email protected]
ProductionKaren Talan, Production ManagerPhone: (248) 244-6246Fax: (248) [email protected]
2401 W. Big Beaver RoadSte. 700Troy, Michigan 48084www.bnpmedia.com
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