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Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
1
SANJAY GHODAWAT UNIVERSITY, KOLHAPUR
Sanjay Ghodawat University (SGU) is established in the Academic Year 2017-18, as a State
Private University under Govt. of Maharashtra Act No. XL of 2017 dated 3rd May 2017, with the
approval of the UGC and the state Government. "For the true measure of giving is giving without
measure." Spread across 150 Acres, Sou. Sushila Danchand Ghodawat Charitable Trust's Sanjay
Ghodawat University (SGU) is situated in serene atmosphere amidst idyllic hills and lush green
meadows to study in harmony with Nature. The Institution aspires to run along the lines of best-
in- the-world education and become a world-class institution where teaching-learning process gets
a far deeper meaning. SGU always stands as the guiding star of brilliance, quality and deliverance
beyond expectations. Innovativeness and Creativity are the hallmarks of a genius enterprise and
SGU stands to be a stage where these qualities would be nurtured, encouraged and blossomed.
The genius is incomplete without the sense of social responsibility and SGU's ultimate goal
remains the development of an attitude of gratitude that freely gives back without expectations.
The Sanjay Ghodawat University stands as a beacon of light to guide the younger generation of
the day on the right path to fulfillment in career and life. The USP of the University is its research
based curriculum and academically oriented teaching staff. The world class ambience and
infrastructure helps the students to easily accommodate themselves in an environment that is
conducive to the teaching- learning process. Hands on experience, challenge based case studies,
maximum participation of students in the classroom, use of modern digital technology, smart
classrooms, solution oriented thinking promotion, stress on research and innovation, international
tie ups, choice based credit system for flexibility in choosing areas of interest etc. are some of the
features of the University.
The university will help students develop as a unique individual-to be educated as a whole person,
intellectually, emotionally, socially, ethically, and spiritually. The educational program designs
are worked out meticulously in line with best in class universities with special focus on:
Flexible Choice Based Credit System
OBE - Outcome Based Education System
Experiential Learning
Project Based Learning
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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Case Based Learning
Training need analysis based on Performance Appraisal System
Active Learning tools for effective delivery
Mentoring / Proctorship
On line learning /Self learning platforms
Flipped Classroom concept
Effective Student Feedback Mechanism
VISION
Internationally recognized university of excellence in creating and disseminating knowledge
through value-based quality education leading to betterment of mankind.
MISSION
To prepare students for life-long learning and leadership in a global academic culture
To create intellectual manpower relevant to the industry and society at large
To collaborate with institutions of international repute for academic excellence
To promote research and development through conducive environment
To encourage entrepreneurship and skill development programs
CORE VALUES
Integrity
Transparency
Accountability
Equality
Empathy
Stewardship
QUALITY POLICY
Sanjay Ghodawat University is committed to establish high standards in value-based quality
education to enhance and nurture young minds to excel in their chosen profession and develop
into socially responsible citizens through resourceful collaboration, innovation and research
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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CHOICE BASED CREDIT SYSTEM (CBCS)
The credit based semester system provides flexibility in designing curriculum and assigning
credits based on the course content and hours of teaching. The choice based credit system
provides a ‘cafeteria’ type approach in which the students can take courses of their choice, learn
at their own pace, undergo additional courses and acquire more than the required credits, and
adopt an interdisciplinary approach to learning.
University Grants Commission has come up with the Choice Based Credit System (CBCS)
programme in which the students have a choice to choose from the prescribed courses, which are
referred as core, elective or minor or soft skill courses and they can learn at their own pace and
the entire assessment is graded-based on a credit system. The basic idea is to look into the needs
of the students so as to keep up-to-date with development of higher education in India and abroad.
CBCS aims to redefine the curriculum keeping pace with the liberalization and globalization in
education. CBCS allows students an easy mode of mobility to various educational institutions
spread across the world along with the facility of transfer of credits earned by students.
Where the students can choose the prescribed courses, as the core, and elective or soft skill
courses, from a range of options, rather than to simply consume what the curriculum offers. They
can learn at their own pace and the assessments are graded based on a credit system. It provides
an opportunity for students to have a choice of courses or subjects within a programmed
resembling a buffet, against the mostly fixed set of subjects now being offered (except for the
limited choice of electives in professional degrees and postgraduate programmers) with the
flexibility to complete the programmed by earning the required number of credits at a pace
decided by the students.
The UGC has always initiated measures to bring efficiency and excellence in the Higher
Education System of India. The basic motive is to expand academic quality in all aspects, right
from the curriculum to the learning-teaching process to examination and evaluation systems.
However, so far multiple methods are followed by different universities across the country
towards examination, evaluation and grading system. Considering this diversity, the
implementation of the choice based credit system seems to be a good system in assessing the
overall performance of a student in a universal way of a single grading system.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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OUTCOME BASED EDUCATION (OBE) MODEL
Sanjay Ghodawat University (SGU) has implemented OBE model of education, which is a learner
centered approach. SGU has witnessed a sea change in the entire academic systems with
implementation of all three components of OBE – Design, Delivery and Assessment. The SGU
model of autonomy focuses on experiential learning which believes in learning by doing. This is
achieved through hands on experience, industrial assignments, mini projects and live problem
solving and collaboration with industries.
SGU is set in to dynamics of transformation and witnessing a shift in focus from teaching to
learning and entire academic system of SGU is designed to provide multiple learning
opportunities for students to acquire and demonstrate the Knowledge, Skills and Attitudes (KSA)
for rewarding career.
The Vision and Mission of the Management, contribution from eminent BOG members and
knowledgeable members of Academic Council and Board of Studies, the motivation and drive of
the Director, the relentless efforts of the fellow Deans and Head of Departments and all teaching
and non-teaching staff along with commitment to learning of students made it possible to
successfully transform the institute and stand out to carve a niche for itself as an Institute of
repute.
OBE is an approach of curriculum design and teaching that focuses on what students should be
able to do (attained) at the end of course/ program. Outcome based education (OBE) is student-
centered instruction model that focuses on measuring student performance through outcomes.
Outcomes include knowledge, skills and attitudes (KSA). Its focus remains on evaluation of
outcomes of the program by stating the knowledge, skill and behavior a graduate is expected to
attain upon completion of a program and after 4 – 5 years of graduation. In the OBE model, the
required knowledge and skill sets for a particular degree is predetermined and the students are
evaluated for all the required parameters (Outcomes) during the course of the program.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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The OBE model measures the progress of the graduate in three parameters, which are
Program Educational Objectives (PEOs)
Program Outcomes (POs)
Course Outcomes (COs)
Program Educational Objectives (PEO) are broad statements that describe the career and
professional accomplishments that the program is preparing the graduates to achieve. PEO’s are
measured 4-5 years after graduation. Program outcomes are narrower statements that describe
what students are expected to know and be able to do by the time of graduation. They must reflect
the Graduate attributes. Course outcomes are the measurable parameters which evaluates each
students performance for each course that the student undertakes in every semester.
The various assessment tools for measuring Course Outcomes include Tests and End Semester
Examinations, Tutorials, Assignments, Project work, Labs, Presentations, Employer/Alumni
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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Feedback etc,. These course outcomes are mapped to Graduate attributes and Program outcomes
based on relevance. This evaluation pattern helps Institutions to measure the Program Outcome.
The Program Educational Objective is measure through Employer satisfaction survey
(Yearly), Alumni survey (Yearly), Placement records and higher education records.
Special Features of OBE
OBE is an educational process that focuses on what students can do or the qualities they
should develop after they are taught.
OBE involves the restructuring of curriculum, assessment and reporting practices in
education to reflect the achievement of high order learning and mastery rather than
accumulation of course credits.
Both structures and curricula are designed to achieve those capabilities or qualities.
Discourages traditional education approaches based on direct instruction of facts and
standard methods.
It requires that the students demonstrate that they have learnt the required skills and
content.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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Sanjay Ghodawat University Kolhapur (Established as a State University under Government of Maharashtra Act No
XL dated 3rd
May 2017)
Academic and Examination Rules and Regulations
Approved in the second Academic Council Meeting held on 14th June, 2019 and to
be implemented from academic year 2019-20. [Version R01]
Sanjay Ghodawat University Kolhapur
Kolhapur - Sangli Highway, A/p Atigre - 416 118,
Tal. - Hatkanangale, Dist. Kolhapur,
Maharashtra, India
(Implemented from Academic year 2019-20)
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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Academic and Examination Rules and Regulations
1.0 Preamble
The Sanjay Ghodawat University (SGU) stands for quality and excellence. It aims at nurturing the
young talent and gromming them into responsible citizen and a value added human resource.
Outcome Based Education (OBE) model is adopted to enhance the effectiveness of teaching
learning process and Credit Based semester system is implemented.
The focus of the University is its research based curriculum and academically oriented teaching
staff. The world class ambience and infrastructure helps the students to easily accommodate
themselves in an environment that is conducive to the teaching- learning process. Hands on
experience, challenge based case studies, maximum participation of students in the classroom, use
of modern digital technology, smart classrooms, solution oriented thinking promotion, stress on
research and innovation, international tie ups, choice based credit system for flexibility in
choosing areas of interest etc. are some of the features of the University.
Vision of SGU is internationally recognized university of excellence in creating and
disseminating knowledge through value-based quality education leading to betterment of
mankind. To achieve the vision SGU has developed state-of-the-art infrastructure that promotes
conducive ambience promoting innovation and research. Create intellectual manpower relevant to
the industry and society at large. Foster mutually beneficial partnership with alumni, industry and
academia. Inculcate ethics and values to develop socially responsible citizens and promote
entrepreneurship.
SGU is offering various programs through schools such as School of Technology, School of
Commerce and Management, School of Sciences and School of Arts.
SGU has implemented the outcome-based Education (OBE) system and Credit based Evaluation
System in all the schools.
The rules and regulations mentioned in this document are applicable to all the Under Graduate
(UG) and Post Graduate programs offered by the Sanjay Ghodawat University from the academic
year 2018-19. The rules and regulations stated under here are subject to revisions / refinements,
updates and modifications and amendments by Academic Council (AC) from time to time and
applicable to all batches including those already undergoing programs in different year and are
binding on all stakeholders including students, faculty, parents and University authorities.
The academic programs of the University shall be governed by rules and regulations approved by
the Academic Council from time to time. Academic council is the supreme and statutory
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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academic body that governs all academic matters of the university and the decisions of the
academic council are final and binding in the matters related to academics.
2.0 Definition of Terms
1. University: University means Sanjay Ghodawat University, Kolhapur
2. Academic Year: The period of the year during which students attend university for all
academic activities, usually it starts from first of July and ends on 30th
of June next year.
3. Semester: Academic Year is divided in to 2 parts called Semester, Odd Semester which
starts from July and Even Semester which starts from January.
4. Duration of Semester: Total duration of semester is usually 20weeks per semester
including instructions, examination and evaluation. Total instructional days are 90 per
semester.
5. Course: It is a Subject that is in a semester. The course may consist of
Theory/Practical/Project/Seminar during semester. Usually taught by instructor in a class.
e.g. Physics, Chemistry, Engineering Mechanics, Workshop etc.
6. Program: Collection of Courses is called Program. B Tech in Mechanical Engineering,
7. M Tech in Civil Engineering, Bachelor of Business Administration. Bachelor of Science
etc.
8. Department: Department is a unit of the school which offers one or more programs.
9. Contact Hours: Time of students in class/laboratory with instructor. Usually in the range
of 26-30 Hrs./Week. For the purpose of uniformity one contact hour is measured as 60
minutes
10. Academic Council (AC): Means apex academic body governing the academic programs
responsible for framing policy, rules and regulations.
11. Board of Examination (BOE): Central body responsible for framing policy, rules and
regulations for Examination.
12. Board of Studies (BOS): Departmental academic body to govern the academics of
programs (BOS)offered by department.
Sanjay Ghodawat University Kolhapur
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3.0 Curriculum:
3.1. Curriculum:
Every program has a prescribed structure which, in general, is known as Curriculum. It
prescribes courses to be studied in each semester. The booklet containing courses structure
along with detail syllabus for each course of each program is updated periodically and made
available on the website.
3.2. Semesters:
SGU implements a credit based semester system. The academic year is divided into two
regular semesters. The semesters that begin in July are known as Odd semester and the
semester that begin in January are known as Even semesters. Total duration of each
semester is generally of 20 weeks including the period of examination, evaluation and grade
declaration.
3.3. Course Credit System/Structure:
In general, a certain quantum of work measured in terms of credits is laid down as the
requirement for a particular program. Calculation of number of credits for a course in any
semester is as per Table 3.1
Table 3.1: Calculation of number of credits for a course
Sr. No. Course Credits
1 Lecture of 1 hour/week 1
2 Tutorial of 1 hour/week 1
3 Practical / Laboratory / Drawing/mini-project of
two hours/ week 1
4 Seminar (1 hour per week) 1
There are mainly two types of courses- viz. Theory courses and Laboratory courses. Generally
a theory course consists of Lecture hours (L) and Tutorial hours (T). Tutorial hours may not
be assigned to a particular theory course if it has a separate laboratory course. Laboratory
course consists of practical/practice hours (P) for which a student works in a
Laboratory/Drawing Hall/Workshop/On Field. The other courses required to be taken by a
student include seminar, mini project, and project at various levels of the program.
A student shall earn credits for a particular course by fulfilling the minimum academic
requirements for attendance and evaluation. No credits shall be awarded if a student satisfies
the minimum attendance requirements but fails to meet minimum evaluation requirements.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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The total number of credits required for completing a program shall be mentioned in the
course structure. The total number of credits in a semester which a student registers shall
generally be 20--25. The maximum number of credits per semester shall not exceed 30.
3.4 Audit Course:
3.4.1 A student may have to register for an audit course in a semester which could be
institute requirement or department requirement.
3.4.2 An audit course may include either a) a regular course required to be done as per
structure or required as pre-requisite of any higher level course or b) the programmes like
practical training, industry visits, societal activities etc.
3.4.3 Audit course shall not carry any credits but shall be reflected in Grade Card as
"PP”/"NP" depending upon the satisfactory performance in the semester evaluation as per the
course curriculum structure.
4.0 Course Registration:
4.1 Every student must register for the courses that he/she wants to study for earning credits
at the beginning of each semester on the prescribed dates announced from time to time and
shall be mandatory for every student till he/she completes the program. Only after
registration his/her name shall appear in the roll list of each of such courses.
4.2 Students shall be required to fill up a Course Registration Form which shall be made
available to them by the Student section of Administration office after payment of required
fees.
4.3 Registration, according to rules, should be carried out as per the schedule given in
academic calendar. Late registration may be permitted only for valid reasons and on
payment of late registration fees. In any case, registration must be completed before the
prescribed last date for registration, failing which his/her studentship shall be liable to
be cancelled. Students having dues outstanding towards the institute or hostel shall be
permitted to register only after clearing such dues.
4.4 In-absentia registration may be allowed only in rare cases at the discretion of the Dean
Academics and with prior permission.
4.5 For registration in an odd semester, the student must have earned all the credits of the
pre-previous year and at least 2/3rd
credits of the previous year. For example, for
registration of the 3rd
semester courses (i.e. 2nd
year of program), a student must have earned
2/3rd
credits of the first year. However, if 2/3rd
calculation turns out to be a mixed
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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number (integer + fraction) then only the integer part of that number shall be considered
for taking decision related with this clause.
4.6 A student registered in odd semester shall be eligible to register for the courses offered in
the even semester of that year irrespective of his/her SGPI or the number of credits earned by
him/her in that odd semester.
5 .0 Lateral Entry for B Tech Programs
Post diploma students in engineering and B.Sc. Graduates can have lateral entry at third
semester of the program. Such admissions are governed by the rules of regulatory bodies like
AICTE New Delhi and Directorate of Technical Education Maharashtra state and Sanjay
Ghodawat University for Admission criteria and shall undergo all academic requirements as
specified by the Academic council.
For such students there shall not be First Year Performance Index (FYPI). Semester
Performance Index (SGPI) and Cumulative Performance Index (CGPI) shall be
calculated from the third semester onwards taking into consideration the courses undergone
by them at Sanjay Ghodawat University Kolhapur.
Registration of the students not covered by the cases mentioned above shall be decided by the
Academic Council. Such students shall undergo the academic program as specified by the
Academic Council. Such odd entry students shall not be eligible for any medals or awards
instituted by the institute.
6.0 Change of Program:
This is applicable to B Tech Program only. Students shall be eligible to apply for Change of
Program after completing the first two semesters. The following rules/ guidelines shall be
used for considering their applications for change:
6.1 The change of program shall be permitted strictly on merit basis subject to the rules of
admissions prevailing at the time of such change.
6.2 Students without fail grades and/or backlogs shall be eligible to apply for
change of program and can give their choices in the order of preference.
6.3 The request for change of program by a student from program A to program B shall be
considered if number of students of program B does not exceed the sanctioned
capacity of program B and also the minimum strength required to run the program as decided
by Academic Council.
Sanjay Ghodawat University Kolhapur
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6.4 All such transfers can be effected only once at the beginning of the second academic
year of the 4-year UG program. No application for change of program during subsequent
academic years shall be entertained.
7. 0 Facilitation to Students:
7.1 Faculty Advisor:
On joining the institute, a student or a group of students shall be assigned to a faculty advisor
who shall be mentor for a student throughout his/her tenure in the institute. A student shall be
expected to consult the faculty advisor on any matter relating to his/her academic performance
and the courses he/she may take in various semesters / summer term. A Faculty advisor
shall be the person to whom the parents/guardians should contact for performance related
issues of their ward. The role of a faculty advisor is as outlined below:
The role of the Faculty Adviser is outlined below:
a. Guide the students about the rules and regulations governing the courses of study for a
particular degree.
b. Advise the students for registering courses as per curriculum given. For this purpose, the
Faculty Adviser has to discuss with the student his/her academic performance during the
previous semester and then decide the number and nature of the courses for which s/he can
register during the semester as per the curriculum.
c. Approve the registration of the students.
d. Advice students to overload/drop one or more courses/activities based on her/his academic
performance as per the prescribed rules.
e. At the end of the first semester/year, the Faculty Adviser may even advise a reduced load
program for a poorly performing student.
f. Pay special attention to weak students and carefully monitor performance of students
recommended for slow track option.
g. Advice students for Course Adjustment/Dropping of courses during the Semester within
the stipulated time frame given in the Academic calendar.
h. Advice students seeking semester drop either during the ongoing semester or before the
commencement of the semester. Faculty Adviser has to ensure strict compliance of rules
and regulations laid down for this purpose. Recommend the cases to the appropriate
authorities for consideration.
i. Make revised plan of study for weak/bright students based on their semester wise
performance.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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j. Suggest modalities for course/credit requirements for the students recommended for
exchange program.
k. Guidance and liaison with parents of students for their performance.
l. To ensure that students are not permitted to reregister for courses, which they have
already passed.
m. Inform students that any academic activity (course / Lab. / seminar / project / noncredit
requirement etc.) undergone without proper registration will not be counted towards the
requirements of his/her degree.
n. Strictly warn students that if she/he fails to register during any semester without prior
approval, his/her studentship is liable to be cancelled.
o. Keep the students updated about the Academic Administration of the University.
7 .2. Helping Weaker Students:
A student with backlog/s should continuously seek help from his/her Faculty Advisor, Head
of the Department and the Dean of respective schools. Additionally, he/she must also be in
constant touch with his/her parents/local guardians for keeping them informed about
academic performance. The university also shall communicate to the parents/guardians
of such student at least once during each semester regarding his/her performance in in-in
various tests and examination and also about his/her attendance. It shall be expected that the
parents/guardians too keep constant touch with the concerned Faculty Advisor or Head of
the Department, and if necessary - the Dean of the respective school.
8. 0 Discipline and Conduct:
8.1 Every student shall be required to observe discipline and decorous behavior both inside
and outside the campus and not to indulge in any activity, which shall tend to bring down the
prestige of the university.
8.2 Any act of indiscipline of a student reported to the Dean, Student Development, shall be
discussed in a Disciplinary Action Committee of the institute. The Committee shall enquire
into the charges and recommend suitable punishment if the charges are substantiated.
8.3 If a student while studying in the university is found indulging in anti-national activities
contrary to the provisions of acts and laws enforced by Government he/she shall be liable to
be expelled from the institute without any notice.
8.4 If a student is involved in any kind of ragging, the student shall be liable for strict action
as per provisions in the Maharashtra anti-ragging act.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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8.5 If any statement/information supplied by the student in connection with his/her admission
is found to be false/ incorrect at any time, his/ her admission shall be cancelled and he/she
shall be expelled from the university and fees paid shall be forfeited.
8.6 If a student is found guilty of malpractice in examinations then he/she shall be punished
as per the recommendations of the Grievance Redressed Committee (CRC) constituted by
Board of Examinations.
8.7 Every admitted student shall be issued photo identification (ID) card which must be
retained by the student while he/she is registered at Sanjay Ghodawat University Kolhapur.
The student must have valid ID card with him/her while in the University Campus.
8.8 Any student who alters or intentionally mutilates an ID card or who uses the ID card of
another student or allows his/her ID card to be used by another, student shall be subjected to
disciplinary action.
8.9 The valid ID card must be presented for identification purpose as and when demanded by
authorities. Any student refusing to provide an ID card shall be subjected to disciplinary
action.
8.10 Students should switch off the Mobiles during the Instructional hours and in the
academic areas of university Building, Library, Reading room etc. Strict action will be taken
if students do not adhere to this.
8 .11 during the conduct of any Tests and Examination students must not bring their mobiles.
A student in possession of the mobile whether in use or switched off condition will face
disciplinary action and will be debarred from appearing for the Test / Examination.
9.0 Academic Calendar
The academic activities of the institute are regulated by Academic Calendar and is made
available to the students’/ faculty members and all other concerned in electronic form or hard
copy. It shall be mandatory for students / faculty to strictly adhere to the academic calendar for
completion of academic activities.
10.0 Attendance:
10.1 Regular 100% attendance is expected from all students for every registered course in
lectures, tutorial, laboratory, projects, mini-projects and other courses mentioned in program
curriculum. Hence, attendance is compulsory and shall be monitored during the semester
rigorously. Students shall be informed at the end of every month if they are failing short of
attendance requirements.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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10.2 A Maximum of 25% absence for the attendance may be permitted only on valid grounds
such as illness, death in family of blood relations (Father, Mother, Sister, and Brother) and any
other emergency reason which is beyond the control of the student and shall be approved by the
authorities in respective departments.
10.3 If a student fails to put up 75% attendance individually in each course, the student will
be put under X grade category and student will be debarred form attending the End Semester
Examination (ESE) and Re-Exam for that semester in that course. However, student has an
option to re-register for the course whenever it is offered next time or he can appear for 100%
examination for which he will be awarded two grade penalties. Student’s FET, CAT I and CAT
II marks are treated as null and void.
10.4 The maximum number of days of absence for students participating in Co-curricular
activities /Sports/ Cultural events during a semester shall not exceed 10. Any waiver in this
context shall be on the approval of the Academic council only after the recommendation by
Dean Academics of the university.
The HOD and Dean of the respective school shall report and recommend to Academic Council
the cases of students not having 75% attendance as per the records of course instructor. After
rigorously analyzing these cases Academic Council may take a decision to debar such student
from End-Semester Examination (ESE) for that course. Such a student shall re-register for that
course as and when it is offered next. ISE and MSE evaluations of such a student for this course
during regular semester shall be treated as null and void.
10.5 A student remaining absent during ESE of a course either on medical ground (Accident
and/or hospitalization of a student) or any other emergency circumstances (death of immediate
close relative i.e. father, mother, brother and sister) or due to representing University at
university/state level in sports/co-curricular activities shall be treated as per the rules of Sec
12.6.2 and 11.1.2.
The critical cases of absenteeism which are not covered by any of the above clauses shall be
reported by concerned Head of Department to Academic Dean and all such cases the decision of
Academic Council is final.
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SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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11.0 Modes of Assessment
11.1 Assessment of Theory Courses:
11.1.1 A student shall be evaluated for his/her academic performance in a theory course through
Faculty Evaluation Theory (FET), Continuous Assessment Tests (CAT-I and CAT-II) and End
Semester Examination (ESE).
11.1.2 The relative weightage for the theory courses having ESE shall be generally as shown in
the Table 11.1.2
Table 11.1.2: Weightage for the theory courses in %
FET CAT-I CAT-II ESE
20 15 15 50
The details of the weightage of each course shall be listed in the structures of each program.
11.1.3 FET shall be based on student's performance in assignments, quizzes, seminars, Course
projects and field assignments, term papers, etc. The mode of FET shall be decided and
announced by the Course Instructor at the beginning of the course.
11.1.4 CAT-I shall generally be of one-hour duration for each course and shall be held as per
the schedule declared in the Academic calendar for that Semester. The test will be based on
first two units of the course.
11.1.5 CAT-II shall generally be of one-hour duration for each course and shall be held as
per the schedule declared in the Academic calendar for that semester based on unit 3 and unit
4 of the course.
11.1.6 ESE is of three hours’ comprehensive examination having the weightage of 60% for
unit 5 and 6 and 40% to unit 1 to unit 4. It is of 100 marks.
11.1.7 All examinations and evaluations shall be compulsory. Credits for a course shall be
awarded only if a student satisfies evaluation criteria and acquires the necessary minimum
grade.
11.1.8 There shall be no re-examination for CAT-I and CAT-II of the courses having all the
three components of evaluation viz. FET, CAT-I, CAT-II and ESE. However, a student
remaining absent for CAT-I and CAT-II for representing the institute in state level or
university level sports/co-curricular activities (on prior recommendation and approval from)
or on valid grounds such as illness, death in family or other emergency reason which is
beyond control of a student (on approval by the Head of Department and Dean of respective
school shall be considered for Make- up examinations.
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11.1.9 A student remaining absent for ESE of a course either due to medical reason (Accident
and/or hospitalization of a student) or other emergency circumstances (death of immediate
close relative i.e. father, mother, brother and sister) or due to representing college at
university/state level in sports/co-curricular activities shall be awarded with grade "I". Such a
student shall be allowed to appear for make-up examination scheduled along with re-
examinations of other courses. The student shall apply to COE with proper documentary
evidence to appear for make-up examination. After make-up examination, a student shall be
entitled to an appropriate grade as per Table I of Sec. 10.1.2 based on his/her performance
during the regular semester and in make-up examination.
11.2 Assessment of Laboratory Courses:
11.2.1 The assessment of laboratory course shall be continuous and based on turn-by-turn
supervision of the student's work and the quality of his/her work as prescribed through
laboratory journals/practical work/reports and his/her performance in viva-voce examinations
uniformly distributed throughout the semester. Where ESE for the laboratory course is
specified ESE shall be based on performing an experiment followed by an oral
examination. The relative weightage for FEP and ESE for assessment of laboratory
courses shall be 50% each for FEP and ESE and a minimum performance of 40% in both
ISE and ESE separately shall be required to get the passing grade.
11.2.2 ESE for laboratory course shall normally be held before the ESE for theory courses and
shall be conducted by a panel of examiners appointed by COE from the panel of experts
approved by BOS. This activity shall be coordinated by Department Examination Coordinator
(DEC) in consultation with HOD of the respective department.
11.2.3 Student failed in ESE of a laboratory course in a regular semester shall be eligible to
appear for 100% examination conducted along with ESEs of laboratory courses of the
subsequent semester. Such examination shall be fairly comprehensive (generally of 3 hours
similar to POE i.e. Practical-Oral-Examinations) to properly judge his/her practical skill and
theoretical knowledge for that laboratory course. He/She shall suffer one grade penalty.
12.0 The Grading System:
Absolute Grading System (AGS) is adopted based on absolute numerical marks obtained by
the student during all stages of evaluation for a course.
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12.1. Award of Grade (Regular Semester):
12.1.1 For every course registered by a student in a semester, he/she shall be assigned a grade
based on his/her combined performance in all components of evaluation scheme of a course as
per the structure. The grade indicates an assessment of the student's performance and shall be
associated with equivalent number called a grade point.
12.1.2 The academic performance of a student shall be graded on a ten-point scale. The
Absolute Grading System is followed. Letter grades, the guidelines for conversion of marks to
letter grades and their equivalent grade points are as given in Table
Table 12.1.2: Grade Table for Regular Semester
Marks Obtained Grade Letter
GL
Grade
Point
GP
Performance
Description
90-100 O 10 Outstanding
80-89 A+ 09 Excellent
70-79 A 08 Very Good
60-69 B+ 07 Good
50-59 B 06 Above Average
45-49 C 05 Average
40-44 P 04 Pass
00-39 F 00 Fail
- Ab 00 Absent
- X 00 Detained (Failed)
- Satisfactory - Pass in Non-Credit
Courses
- Un Satisfactory - Failed in Non-Credit
Courses
12.1.3 A student shall pass the course if he/she gets any grade in the range "O" to "P".
“FF" grade shall be awarded to a student in a course if he/she gets less than 40% marks
jointly in the FET, CAT-I, and CAT-II and ESE for a theory course and in PET and ESE
for a laboratory course. A course shall then be eligible to apply for re-examination. A
student failed in laboratory course shall be eligible to apply only for 100% examination
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conducted with the laboratory examinations of the subsequent semester. In both cases, a
student has to suffer one grade penalty.
13. Assignment of X Grade
Grade "X" in a regular course shall be given to a student if he/she falls in any of the
following categories.
13.1.1 A student does not maintain the minimum 75% attendance in any of the theory or
laboratory courses.
13.1.2 A student has not completed most of the Evaluations like FET, CAT-I and CAT-II
due to non-medical reasons (for example when a student has missed all or most of the
components of internal evaluation conducted by the instructor in that semester).
13.1.3 The performance of a student is less than 40% in FET, CAT-I and CAT-II
Combined.
13.1.4 A student is guilty of any academic malpractice during semester (Such cases shall be
dealt by Grievance Redressed and Discipline Committee).
In above four cases grade "X" shall be declared one week before ESE and intimated to
the Academic Office and COE immediately thereafter. Such a student shall not be
permitted to take the ESE of that course.
13.1.5 Grade "X" may be given to a student if
13.1.5.1 A student eligible for ESE remains absent for ESE of a course with no written
intimation to Exam Cell within four days after the respective ESE is over.
13.1.5.2 A student is guilty of any academic malpractice during examination. (Such cases
shall be dealt by Grievance Redressal Committee).
In 13.1.5.2 grade "X" in that course shall be declared after Grievance Redressed
Committee confirms the academic malpractice.
In above two cases when a student gets "X " grade in a course, then this shall be treated
as "FF" for the purpose of calculation of Semester Performance Index (SGPI) and First
Year Performance Index (FYPI) or Cumulative Performance Index (CGPI).
Following rules apply to the student who has obtained grade "X" in a regular semester:
13.1.6.1 A student obtaining grade "X" in a course in a regular semester or during
examination shall not be allowed to appear for End Semester Examination and also
Re-ESE conducted before the beginning of the next semester. His/her FET, CAT-I and
CAT-II evaluations for all courses shall be treated as null and void. He/She needs to re-
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register for courses of that semester in the next academic year whenever they are offered
and undergo all evaluations along with fresh regular students for which he will get one
grade penalty.
13.1.6.2 Grade "I" shall be declared in a theory/laboratory course if a student has
satisfactory performance FET, CAT-I, CAT-II and has fulfilled the 75% attendance
requirement, but has not appeared for ESE due to genuine reasons. Such students shall be
eligible for the make-up examination of ESE only on medical grounds/valid reasons and on
production of authentic medical certificate or other supporting document/s (as required by
the University) to the COE within ten days after the respective examination is over. The
application form with requisite amount of fees must be submitted to the Exam Cell before
the last date of filling such application forms for make-up examinations. These
examinations shall be based on 100% syllabus and shall be scheduled before the
commencement of the subsequent semester for theory courses and along with ESEs of
laboratory courses of the subsequent semester. A student with "I" grade when appears for
the make-up examination shall be eligible to obtain a regular performance grade ("O" to
"F") as per Table 11.1.2 depending on his/her overall performance in FET, CAT-I, CAT-
II and make-up examination. If a student fails to appear for make-up examination too, a
grade "XX" shall be awarded to him/her. Thus "I" is only a temporary grade and shall be
replaced by a valid grade only after make-up examination.
13.2 There shall be a few audit courses as per the policies of the institute or as decided by
DPC of respective program. The grade "PP" (Passed)/ "NP" (Not Passed) shall be awarded
for such courses depending upon the performance of a student evaluated by the faculty in-
charge. No grade points shall be associated with these grades and performance in these
courses shall be not taken into account in the calculation of the performance indices (SGPI,
CGPI). However, the award of the degree shall be subject to obtaining a "PP" grade in all
such courses.
13.3 Award of Grades for Re-Examination:
13.3.1 A student who has obtained grade "F" in regular semester shall be eligible to appear
for re-examination conducted before the commencement of the next regular semester. In
such cases FET, CAT1 and CAT2 marks are carried forward and a student has to suffer one
grade penalty
13.3.2 A student shall apply for re-examination before the last date of such application and
shall appear for re-examination.
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13.3.3 50% weightage similar to ESE shall be given to re-examination and there is one
grade penalty.
13.3.4 A student who has obtained "F" grade in ESE of a regular semester and has not
availed re-examination option or a student who has obtained "F" grade in both ESE and
re-examination shall be eligible to choose one of the two options below to clear
his/her backlog:
Re-registration for the next regular semester course whenever that course is offered.
Appearing for ESE of the course when conducted...
A student detained in a regular semester due to either a) by obtaining "X" grade or b) by
involvement in academic malpractice or c) by breaking the institute code of conduct and
discipline can re-register for the course when offered next
Following rules apply for these cases:
13.4.1 In first case i.e. Re- registration the earlier performance of a student in all the
evaluations of that course shall be treated as null and void. The student has to undergo all
the evaluations after re-registration.
13.4.2 Grades for Third and Subsequent attempts:
If A student opts for ESE or Re ESE who previously had obtained grade "F" in a
course in two attempts, his/her FET, CAT1 and CAT2 performance of the regular
semester shall be considered for evaluation and He/She has to suffer two grade penalty for
the third attempt and for 4th
and subsequent attempts shall be awarded a grade "P" or "F"
or "X" based on his/her performance. However, if a student takes more than three
chances (regular examination being the first chance, re-examination being the second
chance, to clear a course, then the maximum passing grade that he/she can get shall
be only "P". Thus a student has to suffer a grade penalty by accepting a lower grade than
that obtained in the regular examination, re-examination, or examination for a re-
registered course.
14. CALCULATION OF PERFORMANCE INDICES:
14.1. Semester Grade Point Average (SGPA)
The performance of a student in a one specific semester is indicated by SGPA. SGPA is a
weighted average of the grade points obtained in all courses registered by the students during
the semester. SGPA can be calculated by following equation.
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1
1
n
i i
ii n
i
i
C P
SGPA S
C
Where, i = 1,2,3…….n are number of courses during semesters. C = No of credits associated
with that course and P = Grade point earned in that course. SGPA will be rounded off to two
decimal places.
14.2 Cumulative Grade Point Average (CGPA)
The total cumulative performance of a student at the end of specific semester is indicated by
CGPA. An up-to-date assessment of the overall performance of a student for the courses from
the first semester onwards till completion of the program shall be obtained by calculating
Cumulative Grade Point Average (CGPA).
CGPA is a weighted average of the SGPA obtained in all semesters by the students during the
semesters. CGPA can be calculated by following equation.
1
1
n
j j
j
n
j
j
C S
CGPA
C
Where, j = 1,2,3…….n are number of semester during program. C = Total No of credits in the
semester for which CGPA is to be calculated.
CGPA will be rounded off to two decimal places.
Conversion of CGPA to percentage marks for CGPA ≥ 4.5 can be obtained using equations.
Percentage marks = (CGPA x 10) – 7.5.
For the students acquiring "I" grade (which is only a temporary grade) in any of the courses,
SGPA, CGPA shall be calculated only after make-up examination.
14.3. First Year Performance Index (FYPI): (Applicable for B. Tech Programs Only)
14.3.1 For a student registered in Sanjay Ghodawat University Kolhapur right from the First
semester, First-Year-Performance-Index (FYPI) shall be calculated as weighted average of the
grade points obtained in all the courses registered by him/her in semesters I and II only.
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Where summation is for all the courses registered by a student in first two semesters. FYPI
shall be calculated when SPI for the second semester is calculated. FYPI shall be
rounded off to two decimal places.
14.3.2 FYPI shall reflect all the courses undergone by a student in the first year including the
courses in which he/she has failed. FYPI may get modified in the subsequent semesters
whenever a student clears his/her first year backlog courses.
14.3.3 If a student has been awarded "I" grade in the regular semester course of the first year
then, FYPI shall be calculated after the make-up examination on the basis of the grade obtained
by that student in a make-up examination.
14.3.4 If a student has obtained grade "F" or "X" at any time in any of the courses registered by
him, then zero grade points corresponding to these grades shall be taken into consideration for
calculation of FYPI.
15 Maximum Duration for Completing the Program
Maximum duration for completing any program UG/PG offered by Sanjay Ghodawat
University is respective program duration plus two additional years.
Maximum duration for getting the B. Tech. degree for students admitted in the first semester of
UG program is, program duration plus two additional years (i.e. 12 Semesters and 6 academic
years) For lateral entry student academic admitted in the third semester shall be (10 Semester
and 5 Years). Similarly, applicable for PG Program.
The maximum duration of the program includes the period of withdrawal, absence and
different kind of leaves permission to student but excludes the period of rustication of the
student from the university however genuine case a confidential of valid reason may be
referred to academic council for extending this limit by additional criteria
16. NFTE (Not Fit For Technical Education) (Applicable to B Tech program only)
It is mandatory for the student to earn all credits of first year specified for semester I and II or
eligible for ATKT as per the rules to seek admission to semester III of second year in three
years from the date of admission to avoid NFTE. If a student fails to become eligible for
admission to Semester III in three year form the date of his/her admission, he/she shall be
declared as “Not Fit for Technical Education” leading to discontinuation of his/her registration
with the university. Such cases should be put up in the academic council.
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17. Academic Progress Rules (ATKT Rules):
17.1 A student shall be allowed to register for the courses of the next year's odd semester
only if he/she has earned all the credits of the previous year and has earned at least 75% credits
of the current year. If 75% calculation turns out to be a mixed number (integer + fraction)
then only the integer part of that number shall be considered for deciding the eligibility for
ATKT.
(a) At the end of 1st year a student shall be allowed to keep terms (ATKT) to 2
nd year of study
provided he/she attends course work prescribed for 1st year with prescribed attendance and
successfully earned at least 75% of the total credits specified for 1st year program.
For Example: Total credits for B. Tech first year 2017-18, are 45 (Total of Semester I and II). A
Student should earn mininum75% of the 45 Credits i.e. 33.15 (Rounded to 33 Credits). A
student can go to next higher class with a maximum backlog of 12 credits of semester I and II of
the first year.
Student, who fails to earn those credits, cannot register for next semester, either it can re-
registrar for the course and credits or can use the next opportunity to earn the credits when
exams are conducted.
(b) At the end of 2nd
year a candidate shall be allowed to keep terms to 3rd
year of study
provided he/she attends course work prescribed for 2nd
year with prescribed attendance, and
successfully cleared 1st year program and at least 75% of total credits prescribed for 2
nd year
program.
(c) At the end of 3rd
year a candidate shall be allowed to keep terms to final year of study
provided he/she attendants course work prescribed for 3rd
year with prescribed attendance, and
should have completed 2nd
year program and 75% of total credits prescribed for 3rd
year
program.
All such candidates fulfilling the above criteria shall be declared as FAILED, ATKT.
A student shall be allowed to take admission for odd semester of next academic year only if he/
she have earned all the credits of the previous year and 75% happens to be a decimal, it is
rounded to only integer part.
18 Semester Grade Report:
18.1 Semester grade report reflects the performance of a student in that semester (SGPI) and also
his/her cumulative performance for the first year (FYPI) and also the cumulative performance
since the third semester of his/her study (CGPA).
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18.2 The semester grade card issued at the end of each semester/ summer term to each student
shall contain the following.
The credits for each course registered for that semester.
Any audit course/s undertaken by a student in a Semester.
The letter grade obtained in each course.
The total number of credits earned by a student for the first year separately.
The total number of credits earned by a student since the 3rd semester onwards.
SGPI, FYPI, CGPI.
A list of backlog courses, if any.
Remarks regarding eligibility of registration for the next semester.
18.3 Semester grade card shall not indicate class or division or rank however a conversion from
grade point index to percentage based on CGPI shall be indicated on the final grade card of the
program.
19 Award of Degree:
Following rules prevail for the award of degree.
A student has registered and passed all the prescribed courses under the general
institutional and departmental requirements.
A student has obtained CGPI ≥ 4.75.
A student has paid all the institute dues and satisfied all the requirements prescribed.
A student has no case of indiscipline pending against him/her.
Academic Council shall recommend the award of degree to a student who is declared to be
eligible and qualified for above norms.
20. Grace Marks
Maximum total grace marks will be 1 % of the total theory credit courses x 100 subjected.
To maximum 6 marks in that semester.
Grace marks will be given candidate for change in grades for theory credit courses,
o i.e. from Fail to pass grade only and will be reflected in final ESE marks.
The grace marks are applicable only for maximum 1/3rd
courses (rounded to higher Integer
part i.e. if there are 4 theory courses then 4/3 = 1.33 = 2 courses).
Maximum grace marks will be distributed in maximum courses.
Benefit of grace marks is not applicable for any medal/award.
Applicable to theory and (Theory + Practical Courses). It is not applicable for Practical
courses.
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Scheme for grace marks only can be used when the student will pass in all courses of that
semester.
21. CGPA Improvement Policy for Award of Degree:
An opportunity shall be given to a student who has earned all the credits required by the
respective program with CGPA greater than or equal to 4.00 but less than 4.75 to improve his/her
grade by allowing him/her to appear for ESE examinations of maximum two theory courses of
seventh semester. Such examinations shall be scheduled along with re-examinations/make-up
examinations. However, CGPA shall be limited to 4.75 even though the performance of a
student as calculated through modified CGPA becomes greater than 4.75.
Conclusions:
The academic policies regarding conduct of programs in Sanjay Ghodawat University Kolhapur
are published in this document. The Academic Council shall reserve the right to modify these
policies as and when required from the point of view of achieving academic excellence. In
special and abnormal cases (i.e. the cases not covered through above rules) the decision of the
(Chairman, Academic Council shall be final and shall be binding on all concerned.
Chairman
Academic Council
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SCHOOL OF COMMERCE AND MANAGEMENT
School of Commerce and Management (SCM) is committed towards creating, preserving and
imparting internationally benchmarked knowledge and skills to a diverse community of students.
SCM provides a variety of opportunities for students to improve their employability. SCM
capitalizes on the industry and academic experience of its faculty to prepare students to work
effectively in today's complex and challenging business environment. SCM offers Under-
Graduate (UG) Program Bachelor of Commerce (B.Com.) and Post-Graduate (PG) Commerce
Program (M. Com.) under Commerce and under Management it offers Under-Graduate (UG)
Program Bachelor of Business Administration (B.B.A.) and Post-Graduate (PG) Program Master
of Business Administration (M.B.A.). These UG and PG programs in commerce and management
are industry oriented with a right mix of knowledge in areas of Commerce and Management. The
aim of management and commerce programs offered by SCM is to enable students to move
laterally into different professional roles, or into roles of greater responsibility, or even set on an
entrepreneurial journey.
BACHELOR OF COMMERCE
The Bachelor of Commerce (B.Com.) Program is unique with emphasis on case based learning,
state of the art infrastructure, emphasis on acquiring practical and life skills, establishing long and
lasting Institute-Industry interface culminating in paving successful careers for all B.COM.
graduates.
BACHELOR OF BUSINESS ADMINISTRATION
The Bachelor of Business Administration (B.B.A.) Program offered by School of Commerce
and Management is aimed to stimulate in students an interest in Business Management and
Administration which will lead to employment and personal growth and making them good
human beings and responsible citizens of the society.
MASTER OF BUSINESS ADMINISTRATION
The Master of Business Administration (M.B.A.) Program is unique with emphasis on case
based learning, state of the art infrastructure, emphasis on acquiring practical and life skills,
establishing long and lasting Institute-Industry interface culminating in paving successful careers
for all MBA graduates.
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CURRICULUM STRUCTURE FOR
MASTERS OF BUSINESS ADMINISTRATION (M.B.A.)
PROGRAM AY 2019-20
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Specializations offered: The following specializations shall be offered
Specialization Code Specialization Condition Applied
MM Marketing Management
School will offer any
specialization only in case if
20% students will opt that
specialization from a batch.
FM Financial Management
HR Human Resource Management
IB International Business
IM Information Management
TM Tourism Management
AB Agri-Business Management
Important Note:
1. School may offer ONLY SELECTED specializations based on industry needs, faculty strength and
competencies, student demands, employability potential, etc.
2. School MAY NOT offer a specialization if a minimum of 20% of students are not registered for that
specialization.
3. School MAY NOT offer an elective course if a minimum 20% of students are not registered for that
elective course.
4. Students can select any above mentioned one Specialization to complete their MBA program with selected
specialization.
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Curriculum Structure for Masters of Business Administration Program
SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT(%) Mini. Passing
%
MMC601 (PC| SM)
Version: 1.1
Strategic
Management 3 - - 3 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40%
MMC603 (PC| SM)
Version: 1.1
Indian Ethos and
Business Ethics 3 - - 3 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40% A Total 6 - - 6 Total Hrs:6, Total Credits: 6
MMC605 (PE| SM)
Version: 1.1
Summer Internship
Project - - - 6 Pr (100)
PR 50 40% 40%
OE 50 40% SPECIALIZATION: Elective I Courses of Marketing Management Specialization (MM) MMC MM607 (PE| SM)
Version:
1.0
Paper I Brand Management
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40 %
MMC
MM609 (PE| SM)
Version: 1.1
Paper II Sales Management
and Personal Selling 3 - - 3 Th (100)
FET 20 40% 40% CAT I 15
CAT II 15 ESE 50 40 %
MMC MM611 (PE| SM)
Version: 1.1
Paper III Services Marketing
and CRM 3 - - 3 Th (100)
FET 20 40% 40% CAT I 15
CAT II 15 ESE 50 40 %
MMC
MM613 (PE| SM)
Version: 1.1
Paper IV Retail Marketing
3 - - 3 Th (100)
FET 20 40% 40% CAT I 15
CAT II 15 ESE 50 40 %
MMC MM615 (PE| SM)
Version: 1.1
Paper V Consumer
Behaviour 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC MM617 (PE| SM)
Version: 1.1
Paper VI Mini Project OR
- - 4 2 Pr (100) FEP 100 40%
Paper VI Massive Open
Online Courses
(MOOCs)
- - 4 2 Pr (100)
Certificate of successful completion
of course. OR
FEP 100 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 20 - 4 22 Total Hrs:24, Total Credits: 28 # Publication in Conference/Journal * Presentation in department L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
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SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
%
SPECIALIZATION:
Elective II Courses of Financial Management Specialization (FM)
MMC FM607 (PE| SM)
Version: 1.1
Paper I Project Appraisal
and Financing 3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC FM609 (PE| SM)
Version: 1.1
Paper II Behavioral Finance
3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC FM611 (PE| SM)
Version: 1.1
Paper III International
Financial
Management
3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC FM613 (PE| SM)
Version: 1.1
Paper IV Financial Markets
and Services 3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC FM615 (PE| SM)
Version: 1.1
Paper V Contemporary
Issues in Taxation-I 2 - - 2 Th (100)
FET 20 40 %
40% CAT II 30
ESE 50 40%
MMC FM617 (PE| SM)
Version: 1.1
Paper VI Financial Decision
Making I OR
- - 4 2 Pr (100)
FEP 100 40 %
Paper VI Massive Open
Online Courses
(MOOCs)
Certificate of successful completion
of course. OR
FEP 100 40 %
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 20 - 4 22 Total Hrs:24, Total Credits: 28 # Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination, PR:
Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination..
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
33
SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
%
SPECIALIZATION:
Elective III Courses of HR Specialization (HR)
MMC HR607 (PE| SM)
Version: 1.1
Paper I Talent
Management 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC HR609 (PE| SM)
Version: 1.1
Paper II Organization
Change and
Development
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC HR611 (PE| SM)
Version: 1.1
Paper III Compensation and
Benefits
Management
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC HR613 (PE| SM)
Version: 1.1
Paper IV Employee
Relations 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC HR615 (PE| SM)
Version: 1.1
Paper V Cross Cultural
Management 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC HR617 (PE| SM)
Version: 1.1
Paper VI Mini Project OR
- - 4 2 Pr (100) FEP 100 40%
Paper VI Massive Open
Online Courses
(MOOCs)
- - 4 2 Pr (100)
Certificate of successful
completion of course.
FEP 100 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 20 - 4 22 Total Hrs:24, Total Credits: 28 # Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
34
SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
%
SPECIALIZATION:
Elective IV Courses of International Business Specialization (IB)
MMC IB607 (PE| SM)
Version: 1.1
Paper I Global Business
Strategy 3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC IB609 (PE| SM)
Version: 1.1
Paper II Cross Cultural
Management 3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC IB611 (PE| SM)
Version: 1.1
Paper III International
Business
Environment
3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC IB613 (PE| SM)
Version: 1.1
Paper IV International
Financial
Management
3 - - 3 Th (100)
FET 20
40 % 40 %
CAT I 15
CAT II 15
ESE 50 40 %
MMC IB615 (PE| SM)
Version: 1.1
Paper V International
Supply Chain
Management
2 - - 2 Th (100)
FET 20 40 %
40% CAT II 30
ESE 50 40%
MMC IB617 (PE| SM)
Version: 1.1
Paper VI Mini Project OR
- - 4 2 Pr (100) FEP 100 40%
Paper VI Massive Open
Online Courses
(MOOCs)
- - 4 2 Pr (100)
Certificate of successful
completion of course.
FEP 100 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 20 - 4 28 Total Hrs:24, Total Credits: 28 # Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
35
SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
% SPECIALIZATION:
Elective V Courses of Information Management Specialization (IM)
MMC
IM607 (PE| SM)
Version: 1.1
Paper I
Database
Management
2 1 - 3 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IM609 (PE| SM)
Version: 1.1
Paper II
Business Intelligence 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IM611 (PE| SM)
Version: 1.1
Paper III Ethical and Legal
Aspects of Analytics 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IM613 (PE| SM)
Version: 1.1
Paper IV Essentials of
Machine Learning in
Python
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IM615 (PE| SM)
Version: 1.1
Paper IV Machine Learning
Lab - - 2 1 Pr (100) FEP 100 40% 40%
MMC
IM617 (PE| SM)
Version: 1.1
Paper V Python for Analytics
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IM619 (PE| SM)
Version: 1.1
Paper V Python for Analytics
Lab - - 2 1 Pr (100) FEP 100 40%
MMC
IM621 (PE| SM)
Version: 1.1
Paper VI Statistical Analysis
Lab OR
- - 2 1 Pr (100) FEP 100 40%
Paper VI Massive Open
Online Courses
(MOOCs)
- - 2 1 Pr (100)
Certificate of successful
completion of course.
FEP 100 40%
B Total 12 1 6 16 Total Hrs:19, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 18 1 6 28 Total Hrs:25, Total Credits: 28
# Publication in Conference/Journal * Presentation in department L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
36
SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
%
SPECIALIZATION:
Elective VI Courses of Tourism Management Specialization (TM)
MMC
TM607 (PE| SM)
Version: 1.1
Paper I
Tourism Service
Marketing
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM609 (PE| SM)
Version: 1.1
Paper II
Tourism Planning
and Development
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM611 (PE| SM)
Version: 1.1
Paper III
Hospitality and
Tourism Laws
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM613 (PE| SM)
Version: 1.1
Paper IV Travel Agency and Operations Management
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM615 (PE| SM)
Version: 1.1
Paper V Facility and Security
Management 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
TM617 (PE| SM)
Version: 1.1
Paper VI Mini Project OR
- - 4 2 Pr (100) FEP 100 40%
Paper VI Massive Open
Online Courses
(MOOCs)
- - 4 2 Pr (100)
Certificate of successful
completion of course. /
FEP 100 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 20 - 4 22 Total Hrs:24, Total Credits: 28
# Publication in Conference/Journal * Presentation in department L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
37
SEMESTER III
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%)
Mini.
Passing %
SPECIALIZATION:
Elective VI Courses of Agri-Business Management Specialization (AB)
MMC
AB607 (PE| SM)
Version: 1.1
Paper I Indian Economy and
Agriculture 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40 %
MMC
AB609 (PE| SM)
Version: 1.1
Paper II Agriculture
Marketing 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40 %
MMC
AB611 (PE| SM)
Version: 1.1
Paper III Commodity Markets
and Future Trades 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40 %
MMC
AB613 (PE| SM)
Version: 1.1
Paper IV Co-operatives
Management and
Agri-Processing
Industries
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40 %
MMC
AB615 (PE| SM)
Version: 1.1
Paper V Agriculture Research
and Extension 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
AB617 (PE| SM)
Version: 1.1
Paper VI Mini Project OR
- - 4 2 Pr (100) FEP 100 40%
Paper VI Massive Open
Online Courses
(MOOCs)
- - 4 2 Pr (100)
Certificate of successful completion
of course./
FEP 100 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 6 - - 6 Total Hrs:6, Total Credits: 6
Total 20 - 4 22 Total Hrs:24, Total Credits: 28 # Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
38
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
39
Curriculum Structure for Masters of Business Administration Program SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
%
MMC602 (PC| SM)
Version: 1.1
Project Management 3 1 - 4 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40%
MMC604 (PC| SM)
Version: 1.1 Entrepreneurship 2 1 - 3 Th (100)
FET 20 40%
40% CAT II 30 ESE 50 40%
MMC606 (PC| SM)
Version: 1.1
Foreign Language - - - NC Th (100) FET 100 40% 40%
MMC608 (PC| SM)
Version: 1.1
Dissertation on Social
Issue - - 4 2 Pr (100)
PR 50 40% 40%
OE 50 40%
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
SPECIALIZATION:
Elective I Courses of Marketing Management Specialization (MM)
MMC
MM610 (PE| SM)
Version: 1.1
Paper VII Distribution
Management and
Logistics
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40%
MMC
MM612 (PE| SM)
Version: 1.1
Paper VIII B2B Marketing
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40%
MMC
MM614 (PE| SM)
Version: 1.1
Paper IX Marketing Research
2 1 - 3 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
MM616 (PE| SM)
Version: 1.1
Paper X International
Marketing 3 - - 3 Th (100)
FET 20 40%
40% CAT I 15 CAT II 15
ESE 50 40%
MMC
MM618 (PE| SM)
Version: 1.1
Paper XI Rural Marketing
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
MM620 (PE| SM)
Version: 1.1
Paper XII Mini Project
- - 4 2 Pr (100) FEP 100 40% 40%
B Total 13 1 4 16 Total Hrs:18, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 18 3 8 25 Total Hrs:29, Total Credits: 25 # Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective, ST: School of Technology, SS: School of Sciences, SC: School
of Commerce, SM: School of Management, SA: School of Arts; FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project;
OP: Oral Presentation, OE: Oral Examination, PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II:
Continuous Assessment Test II; ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
40
SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%)
Mini.
Passing %
SPECIALIZATION:
Elective II Courses of Finance Specialization (FM)
MMC
FM610 (PE| SM)
Version: 1.1
Paper VII Advanced Financial
Management 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
FM612 (PE| SM)
Version: 1.1
Paper VIII Business Analysis and
Valuation 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
FM614 (PE| SM)
Version: 1.1
Paper IX Investment Analysis
and Portfolio
Management
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
FM616 (PE| SM)
Version: 1.1
Paper X Management of Rural
Finance and Micro
Credit
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 25 40%
MMC
FM618 (PE| SM)
Version: 1.1
Paper XI Contemporary Issue in
Taxation-II 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
FM620 (PE| SM)
Version: 1.1
Paper XII Financial Decision
Making II - - 4 2 Pr (100) FEP 100 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 19 2 8 25 Total Hrs:29, Total Credits: 25
# Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
41
SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing
%
SPECIALIZATION:
Elective III Courses of Human Resource Specialization (HR)
MMC
HR610 (PE| SM)
Version: 1.1
Paper VII Performance
Management
Systems
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
HR612 (PE| SM)
Version: 1.1
Paper VIII Employee Welfare
Laws 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
HR614 (PE| SM)
Version: 1.1
Paper IX Strategic HRM
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
HR616 (PE| SM)
Version: 1.1
Paper X Employee
Engagement and
Empowerment
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
HR618 (PE| SM)
Version: 1.1
Paper XI International
HRM 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
HR620 (PE| SM)
Version: 1.1
Paper XII Mini Project
- - 4 2 Pr (100) FEP 100 40% 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 19 2 8 25 Total Hrs:29, Total Credits: 25
# Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
42
SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%)
Mini.
Passing %
SPECIALIZATION:
Elective IV Courses of International Business Specialization (IB)
MMC
IB610 (PE| SM)
Version: 1.1
Paper VII International
Economics 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IB612 (PE| SM)
Version: 1.1
Paper VIII Forex
Management
and Currency
Derivatives
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IB614 (PE| SM)
Version: 1.1
Paper IX International
Marketing
Management
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IB616 (PE| SM)
Version: 1.1
Paper X Legal
Dimensions of
International
Business
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IB618 (PE| SM)
Version: 1.1
Paper XI Export - Import
Documentation
and Procedures
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IB620 (PE| SM)
Version: 1.1
Paper XII Mini Project
- - 4 2 Pr (100) FEP 100 40% 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 19 2 8 25 Total Hrs:29, Total Credits: 25
# Publication in Conference/Journal * Presentation in department L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
43
SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini. Passing %
SPECIALIZATION:
Elective V Courses of Information Management Specialization (IM)
MMC
IM610 (PE| SM)
Version: 1.1
Paper VII Data Mining and
Data Warehousing 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IM612 (PE| SM)
Version: 1.1
Paper VII Data Mining and
Data Warehousing
Lab
- - 2 1 Pr (100) FEP 100 40% 40%
MMC
IM614 (PE| SM)
Version: 1.1
Paper VIII Big Data, Text
Analytics and Web
Analytics
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IM616 (PE| SM)
Version: 1.1
Paper VIII Big Data, Text
Analytics and Web
Analytics Lab
- - 2 1 Pr (100) FEP 100 40% 40%
MMC
IM618 (PE| SM)
Version: 1.1
Paper IX Decision and Risk
Analytics 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
IM620 (PE| SM)
Version: 1.1
Paper IX Decision and Risk
Analytics Lab - - 2 1 Pr (100) FEP 100 40% 40%
MMC
IM622 (PE| SM)
Version: 1.1
Paper X Business Analytics
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
IM624 (PE| SM)
Version: 1.1
Paper XI Cloud Computing,
Hadoop and Map
Reduce
- - 4 2 Pr (100) FEP 100 40% 40%
MMC
IM626 (PE| SM)
Version: 1.1
Paper XII R Programming
- - 4 2 Pr (100) FEP 100 40% 40%
B Total 9 - 14 16 Total Hrs:23, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 14 2 18 25 Total Hrs:34, Total Credits: 25
# Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination, PR: Project
Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
44
SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%)
Mini.
Passing %
SPECIALIZATION:
Elective VI Courses of Tourism Management Specialization (TM)
MMC
TM610 (PE| SM)
Version: 1.1
Paper VII Hospitality Marketing
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM612 (PE| SM)
Version: 1.1
Paper VIII Food and Beverage
Management 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM614 (PE| SM)
Version: 1.1
Paper IX Information and
Communication
Technology for
Hospitality
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM616 (PE| SM)
Version: 1.1
Paper X Travel and Tourism
Management 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
TM618 (PE| SM)
Version: 1.1
Paper XI Accommodation
Management 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
TM620 (PE| SM)
Version: 1.1
Paper XII Mini Project
- - 4 2 Pr (100) FEP 100 40% 40%
B Total 14 - 4 16 Total Hrs:18, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 19 2 8 25 Total Hrs:29, Total Credits: 25
# Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective
ST: School of Technology, SS: School of Sciences, SC: School of Commerce, SM: School of Management, SA: School of Arts
FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of Practical/Project; OP: Oral Presentation, OE: Oral Examination,
PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment Test I, CAT– II: Continuous Assessment Test II;
ESE End Semester Examination.
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SEMESTER IV
Course
Code Course Title L T Pr C
Evaluation Scheme for (L T P)
Component Exam WT
(%) Mini.
Passing %
SPECIALIZATION:
Elective I Courses ofAgri-Business Management Specialization (ABM)
MMC
AB610 (PE| SM)
Version: 1.1
Paper VII Agricultural Financial
Management 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
AB612 (PE| SM)
Version: 1.1
Paper VIII Agriculture and
International Trade 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
AB614 (PE| SM)
Version: 1.1
Paper IX Agripreneurship and
Project Management 2 1 - 3 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
AB616 (PE| SM)
Version: 1.1
Paper X ICT for Agriculture
Business Management 3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
MMC
AB618 (PE| SM)
Version: 1.1
Paper XI Agri Supply Chain
Management 2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
MMC
AB620 (PE| SM)
Version: 1.1
Paper XII Mini Project
- - 4 2 Pr (100) FEP 100 40% 40%
B Total 13 1 4 16 Total Hrs:18, Total Credits: 16
A Total 5 2 4 9 Total Hrs:11, Total Credits: 9
Total 18 3 8 25 Total Hrs:29, Total Credits: 25 # Publication in Conference/Journal * Presentation in department
L: Lecture, T: Tutorial, Pr: Project/Practical/Group work, C: Credits, Th.: Theory, WT: Weight Age
PC: Program Core, PE: Program Elective, UC: University Core, UE: University Elective, ST: School of Technology, SS: School of Sciences, SC:
School of Commerce, SM: School of Management, SA: School of Arts; FET: Faculty Evaluation Theory; FEP: Faculty Evaluation of
Practical/Project; OP: Oral Presentation, OE: Oral Examination, PR: Project Report, PS: Presentation; CAT –I: Continuous Assessment
Test I, CAT– II: Continuous Assessment Test II; ESE End Semester Examination.
Sanjay Ghodawat University Kolhapur
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Sanjay Ghodawat University Kolhapur
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MASTERS OF BUSINESS
ADMINISTRATION (M.B.A.)
PROGRAM
PART II
(SEMESTER III)
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COURSE CODE COURSE TITLE
MMC601 STRATEGIC MANAGEMENT
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is at odd semester of second year MBA. This course provides the student with a general
overview of the planning process of business strategies. Topics include concepts of corporate strategy,
the decision-making process, formulation of strategy, strategic thinking, and the formation,
implementation and evaluation of strategy.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Explain2 various concepts of strategy, strategic planning and process of strategic management.
CO.2 Correlate4 the impact of environmental factors on the business and discuss
2 the importance of
tools like PESTLE and other to assess the impact of the macro environment on the firm.
CO.3 Explain2 types of competitive strategies and portfolio models.
CO.4 Distinguish4 different strategies used to exercise alternatives of corporate scope.
CO.5 Recognize2 importance of organization structure and culture in implementation of strategy.
Explain2 the elements involved in resource allocation.
CO.6 Discuss2 the importance and concept of strategic evaluation and control systems as processes.
CONTENT
UNIT DESCRIPTION HOURS
I Overview of Strategic Management: Strategy-Meaning, Strategic Planning and
Strategic Management- Meaning & Process; Levels of strategy – corporate,
business and functional. Stakeholders in business. Hierarchy of Strategic Intent.
7
II Strategy Analysis: Environmental Scanning– External analysis: Macro –
PESTLE analysis and Micro Environment; Industry Analysis- Porter’s Five
Forces model; Internal Environment Analysis-Organizational Capability Profile;
7
III Generic Competitive Strategies: Meaning of generic competitive strategies,
Types of competitive strategies - Low cost, Differentiation, Focus. Portfolio
Models - BCG Matrix – GE 9 Cell.
7
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IV Grand Strategies: Stability, Growth (Diversification Strategies, Vertical
Integration Strategies, Mergers, Acquisition and Takeover Strategies, Strategic
Alliances), Renewal Strategies - Retrenchment, Turnaround and Withdrawal
Strategies.
7
V Strategy Implementation: Strategy and Structure, Organization Structures-
Functional, Divisional, SBU, Organisational Culture; Resource allocation; The
Balance Scorecard.
7
VI Strategy Evaluation and Control: Strategic Evaluation and Control – Concept,
Evaluation Process; Strategic Control Systems - Premise Control, Strategic
Survellience, Special Alert Control; Contingency Planning; Auditing.
7
*Note: Case studies/Mini projects/Self-study topics, etc. on above applicable topics.
REFERENCE BOOKS
Azhar Kazmi, Strategic Management and Business Policy, 3/e, Tata McGraw-Hill.
Upendra Kachru, Strategic Management, 2/e, McGraw Hill Education(India) Pvt. Ltd., New Delhi,
2015.
U C Mathur, Textbook of Strategic Management, Macmillan, 2005.Abbass Alkhafaji, Richard
Alan Nelson, Strategic Management: Formulation, Implementation, and Control in a Dynamic
Environment, Routledge, 2013.
John A. Pearce, Richard B. Robinson, Amita Mital, Strategic Management: Formulation,
Implementation and Control, 12/e (Special Indian Edition), Tata McGraw-Hill, 2012
Pearce, Strategic Management, 10/e, Tata McGraw-Hill Education, 2009.
Srinivasan R. Strategic Management: The Indian Context, 4/e, New Delhi, PHI, 2008.
*****
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COURSE CODE COURSE TITLE
MMC603 INDIAN ETHOS AND BUSINESS ETHICS
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
COURSE DESCRIPTION:
This course is designed develop and deepen the student’s understanding of our moral obligations to each
other, the importance of moral character in business, and the concept of Indain ethos and Business Ethics
and its application in business decision making with emphasize on CSR and ethical and sustainable
business practices in the age of Globalization in students. Business Ethics studies moral dilemmas and
problems that arise in business and considers the defensible ways ethical principles and standards ought
to be applied to business. There are no prerequisites for this course. It assumes that students have the
basic knowledge about ethics and morality that anyone in our society possesses.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss2 the importance of Indian ethos and ethics in business and Recognize
1 ethical
practices in business/ profession.
CO.2 Discribe2 theories of business ethics and explain
2 its importance in business.
CO.3 Understand1 corporate governacne system and explain2 the theories and practices of corporate
governance.
CO.4 Apply3 ethical practices in business.
CO.5 Discuss2 corporate social responsibilities and apply
3 CSR practices in business.
CO.6 Analyse2 impact of unethical practices on business.
CONTENT
UNIT DESCRIPTION HOURS
I Overview of Indian Ethos and Business Ethics: Role of Indian Ethos in
Managerial Practices, Indian work ethos; Socio-political environment; Indian
heritage in business, Management-Production and Consumption; Indian perspective
of values for manager, Secular Vs. Spiritual values in management, Indian v/s
Western Management;
7
II Theories of Business Ethics: Moral, Values and ethics in business; Morality,
religion and law, Etiquettes and professional codes, Individual integrity and
responsibility; Principle of personal and professional ethics, Significance and need of
7
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business ethics; Theroies - Normative theories- Egoism, Relativism, Utilitarianism,
Kant’s ethics, Rawl’s theory of justice;
III Corporate Governance and Ethics: Corporate governance - Significance, Theory
and issues; Corporate governance and strategic management; Ethical decision
making, ethical reasoning; Good governance practices; Whistle blowing. Duty ethics
in the Business Environment. Ethical Culture in Organization, Developing codes of
Ethics and conduct, Ethical and value based leadership.
7
IV Business and Customer: Ethics in business – marketing, HR, production, finance
practices and international business etc., ethical dilemmas in different business areas;
Consumer protection-consumer duties and responsibility, consumer protection acts;
7
V Business and Society: Corporate social responsibility and sustainability-advantage,
scope, steps to attain CSR; Models for implementation of CSR LCA Framework-
Benefit Matrix; Environmental ethics.
7
VI Ethics and Indian Business: Relevance of Value Based Management in Global
Change; Principles Practiced by Indian Companies; Business ethics in India today,
Unethical issues in India; Reasons for unethical practices/behaviour and can it be
avoidable; Major Indian scams.
7
Cases: Suggestive Indian and Global cases for discussions on above applicable topics:
1. Dmat Scam 2003-2005;
2. Vishal Sikka vs Infosys;
3. Satyam scandal;
4. Ketan Parekh Scam 2001;
5. Harshad Mehta Scam;
6. Jet airways layoff Case;
7. Sahara India investor fraud case;
8. Ethical issues involved in Kentucky Fried Chicken's (KFC) business operations in
India;
9. Drug Dilemmas;
10. Plastic Bag Industry: Posing Threats to Environmental Sustainability/Tirupur- a study
on its environmental degradation/The fight over the Redwoods.
*Note: Case studies/Mini projects/self-study topics, etc. on above applicable topics.
REFERENCE BOOKS
Bob Tricker, Corporate Governance – Principles, Policies and Practices, Oxford University
Press.
Fernando A.C., Business Ethics and Corporate Governance, 2/e, Pearson Education India,
2010.
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Mandal, S.K, Ethics in Business and Corporate Governance, 2/e; New Delhi: McGraw Hill
Education, 2012.
O. C. Ferrell, John Fraedrich, Ferrell, Business Ethics: Ethical Decision Making and Cases,
12/e, Cengage Learning, 2018.
Sharma, J.P., Corporate Governance, Business Ethics andCSR, Ane Books Pvt Ltd, New Delhi.
Tom L. Beauchamp, Case Studies in Business, Society, and Ethics, 4/e, Prentice Hall, 1998.
Wanda Teays, Business Ethics Through Movies: A Case Study Approach, John Wiley and
Sons, 2015
William H. Shaw, Business Ethics: A Textbook with Cases, 8/e, Cengage Learning, 2013.
*****
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COURSE CODE COURSE TITLE
MMC605 SUMMER INTERNSHIP PROJECT
(Program Generic Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
- - - 6 Pr (100) PR 50 40%
40% OE 50 40%
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Recognize2 perspective about business organization.
CO.2 Understand2
specific functional areas and develop managerial and professional skills,
knowledge, and attitudes along with the experience needed to constitute a professional
identity.
CO.3 Analyze4 and interpret
5 survey data.
CO.4 Arrange6 the findings in proper sequence and write
6 project report.
DESCRIPTION
The primary objective of the Summer Internship Programme (SIP) is to enable students gain an exposure
to industry and understand current and contemporary management practices by spending a minimum of
60 days (i.e. 8 weeks including Sunday) in a company during their summer break between the 2nd
and 3rd
semester.
Students are required to identify a company/NGO for their SIP, in consultation with and approval of their
faculty guides. The choice of the company should be intimated to the SIP Coordinator before
commencement of the SIP. Simultaneously, students should also have identified a guide within the
company (industry guide) under whose supervision and guidance they would carry out their SIP.
During their stay with the company, students are required to gain an understanding of the company’s
history, details of its founders or shareholders, the nature of business, organisational structure, reporting
relationships, working of the different management functions, key issues and concerns, and nature and
types of customers through observation, discussion, and interaction with the company personnel. This list
is only indicative, and not exhaustive.
Students should collect and gather as much as possible written materials, published data, and related
matter. In the process of carrying out their SIP, students are required to identify an issue or problem or a
given task or assignment or project or learning opportunity in the company etc. in an organization /
industry that they can work on during the SIP course in the 3rd
semester. This should be discussed with
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their faculty guide before completing the SIP. It is expected that the SIP shall sensitize the students to the
demands of the workplace.
At the end of the SIP, students are expected to submit a report copy to the company and a hard and soft
(CD) copy of which will be submitted to Project Coordinator. The report should clearly indicate the
sources from which information was obtained.
The report should be well documented and supported by:
Title page
Copyright page/ Declaration
Company Certificate (on company letter head, duly signed by authority person from the company
with seal/stamp)
School/University Certificate
Faculty Guide Certificate
*Dedication (where applicable)
Acknowledgements
Table of Contents
o List of Tables
o List of Graphs
o *List of Figures (where applicable)
o *List of Abbreviations (Nomenclature), Symbols, (where applicable)
o *List of Appendices (where applicable)
Executive Summary
Body of Report (divided into various chapters)
1. Introduction to Study
2. Company Profile
a. History of the Company
b. Details of Company
3. Conceptual Framework and Literature Review
4. Research Methodology
4.1. Scope and Significance of the Study
4.2. Statement of the Problem
4.3. Objectives of the Study
4.4. Methodology
4.5. Limitations of the Study
5. Data Analysis and Interpretation
6. Findings and Conclusion
7. Recommendations
Bibliography/References and Webliography
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Appendices
o Questionnaire
o Any other (if applicable)
Finalization of the Project Report:
Student should obtain clearance from their respective guide before final printing of the final
project report.
Paper:
The size of the Paper sheet: A4
Typing should be done on one side of the paper.
Font:
Font Type: Times New Roman,
Font Size: 12
Line Spacing:
Body of the text: 1.5 lines
List of tables/ graphs/charts/bibliography: Single line
Alignment:
Title page: Centre
Chapter heading: Centre
Sub heading: Left
Body of text: Justify
Tables titles and Graphs titles: Centre
Margins:
At the binding edge (Left): not less than 3 cm.
Other margins (Right, Top, Bottom): not less than 2 cm.
Titles:
All titles and subtitles should be printed in BOLD.
All the Tables/ Graphs /Charts should have appropriate titles.
Numbering of the Table / Graph/ Charts:
Table /Graph/Charts should be numbered in the following fashion.
o Second table /Graph/Chart in Second Chapter should be numbered as Table /Graph/Chart
No 2.2 where first digit stands for Chapter No. and digits after (.) period stand for
Number of Table/Graph/Charts in that chapter.
o Same numbering system should be followed for other chapters.
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Table /Graph /Charts must be followed by proper explanation and analysis.
Pagination (Page numbers):
The Title page should not carry any page number.
For initial pages, (i.e. from Student’s Declaration to Executive Summary) numbers should be
given in small Roman Numbers. (Like i, ii, iii, iv, etc.)
Report should contain main page numbers (i.e. 1, 2 ...) after Executive Summary.
Main page numbers should start from first page of Chapter No. 1 and will continue until last page
of the report.
Page numbers are to be given at the center of bottom of the page.
Pages separating Chapters should not be numbered but be counted.
Binding of the report:
The project should be hard bound with golden embossing as per the standard format.
Number of Copies to be prepared for submission:
Two copies for Department and one copy for company.
Grammar and Spelling:
It is the student’s responsibility (and an important courtesy to the readers) to ensure that grammar
and spelling conventions are observed.
Before submission:
Students must sign Declaration and Acknowledgment before putting for the Signature of the
Guide and Director/Dean.
Evaluation will be based on three factors – (i) performance of the student during entire project work,
presentation(s), feedback from the industry guide and project report assessment by the faculty project
guide, and (ii) oral examination (to be evaluated by two experts, one of whom will be the faculty guide
and another will be external expert faculty member/industry expert from managerial position). Each
factor would carry weight. Distribution of assessment is - 50% weightage for project report assessment by
project guide and 50% weightage is for external viva-voca assessment by panel members.
*****
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SPECIALIZATION ELECTIVE I: MARKETING SPECIALIZATION (MM)
COURSE CODE COURSE TITLE
MMC MM607 Elective Paper I
BRAND MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Brand management is a fundamental element of competitive strategy. In this course, students examine
how a favorable brand and memorable brand experiences can influence a firm’s ability to withstand
competitive pressures and thrive in dynamic market conditions. They will study brand management from
the consumer perspective to highlight the importance of customer perceptions in bringing brands to life
and the role of brand knowledge in building brand equity. Topics include assessing brand meaning, brand
positioning, building brands, brand extensions, assessing brand strength, defending premier brands,
repositioning mature brands, and branding strategies.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss2 concepts andapplications of branding and explain
2 significance of branding for
customer and firm.
CO.2 Develop5 a consumer-centric approach to build brand equity for new and existing brands.
CO.3 Explain2 the importance of brand equity models and marketing decisions for building brand
equity.
CO.4 Apply3 brand positioning techniques for marketing organization.
CO.5 Recognize2 the concepts brand awareness brand identity and brand image.
CO.6 Explain5 applications of branding and approaches to effective branding strategy.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Branding: Meaning of brand and Branding, Product Vs. Brand,
Brand attributes, Benefits of branding; Brand Users, Significance of branding to
consumers and firms, Selecting brand names, Brand building process.
7
II Brand Equity and Brand Value: Brand value and Brand equity – Concept and
definition, Brand equity pyramid, Measuring brand equity, Sources of brand equity,
Measuring brand value.
7
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III Brand Equity Models: Brand Asset Valuation, Aaker Model, BRANDZ, Brand
Resonance; Brand Marketing Programs: New perspectives on marketing, Marketing
communication to build brand equity, Co-branding, celebrity Endorsements.
7
IV Brand Positioning: Concept, Positioning elements, positioning map, selecting target
positioning -3C’s, Competitive positioning-PODs and POPs, brand value chain.
Positioning Strategy-research techniques for brand positioning.
7
V Customer and Brand: Brand awareness; Brand Identity-concept, brand identity
prism; Brand Image-functional, symbolic and experiential brands and position,
Creating customer value.
7
VI Designing and Sustaining Branding Strategies: Building New Brand Positioning:
Brand Name, Logo, Slogans, Brand Architecture Hierarchy; Brand Extensions-
advantage and disadvantage, Types of brand extension. Reinforcing brands,
Revitalizing brands, Brand failures.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Debashis Pati, Branding: Concepts and Process, Macmillan India, 2002.
Harsh V. Verma, Brand Management: Text and Cases, 2/e, Excel Book Publisher, New Delhi,
2008.
Kevin Keller, Best Practice Cases in Branding: Lessons from the World’s Strongest Brands,
Prentice Hall.
Kevin Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity,
2/e, Pearson/Prentice Hall, 2008.
Kirti Dutta, Brand Management: Principles and Practices, OUP India, 2012.
Michael Beverland, Brand Management: Co-creating Meaningful Brands, SAGE, 2018.
Subroto Sengupta, Brand Positioning: Strategies for Competitive Advantage, Tata McGraw-
Hill Education, 2005.
U. C. Mathur, Product and Brand Management, Excel Books India, 2010.
*****
Sanjay Ghodawat University Kolhapur
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COURSE CODE COURSE TITLE
MMC MM609 Elective Paper II
SALES MANAGEMENT AND PERSONAL SELLING
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course will provide the knowledge necessary for students to understand the selling process and be
able to apply key principles of successful sales management. It provides an introduction to personal selling
as well as a detailed analysis of the selling process, environmental influences, estimating demand, account
management and sales force management including the recruitment, selection, training, motivation and
performance of sales people and control of the selling effort.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Demonstrate3 the relationship between selling and marketing and emphasize
1 the role of sales
executives as planners of sales operations.
CO.2 Apply3 insights of sales organization in practice.
CO.3 Understand 2 how to manage sales force in marketing field.
CO.4 Possess the skills required to integrate3 concepts to manage sales territory.
CO.5 Develop6 sales negotiation skills through inputs on the selling process.
CO.6 Outline4 the areas in which sales executives make decisions.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Sales Management: Meaning, Nature, Scope, Objectives
andFunctions of Sales Management; Relationship between selling and marketing;
Types of Selling; Sales Control-Phases and Types- formal and informal control.
7
II Sales Organization: Meaning, Purpose of Sales organization; Setting up Sales
Organisation; Types of Sales organization structure; Centralization and
Decentralization in Sales Force Management; Schemes for Dividing Line Authority in
Sale organization.
7
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III Sales Force Management: Sales Executive; Sales Force planning, sale job analysis,
Recruitment and Selection, Training and Development of Sales Force-Planning,
Executing and Evaluating Training Program, Motivating sales personnel; Sales
Meeting and Contests.
7
IV Managing Sales Force: Compensation for Sales Force- Compensation plan and
Fringe Benefits; Managing Expenses of Sales personnel -Reimbursement Policies and
Practices, Methods of Controlling and Reimbursing Expenses; Controlling Sales
Personnel-Evaluating and Supervising; Sales Territory Management; Sales Budget,
and Quotas.
7
V Personal Selling: Nature, Modern Concept of Salesmanship, Essentials of Effective
Selling; Qualities of a Good Salesman; Theories of Selling; Steps in Personal Selling,
Negotiation; Setting Personal Selling Objectives-Types and Sales Forecasting;
7
VI Application of Personal Selling: Sales related Marketing Policies; Services Selling,
Industrial Selling, Selling to Rural Consumers, Careers in Professional Selling.
Challenges before the Sales Manager.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
C. L. Tyagi, Arun Kumar, Sales Management, Atlantic Publishers and Dist, 2004.
Charles M. Futrell, Fundamentals of Selling: Customers for Life through Service, 13/e,
McGraw-Hill Education, 2013.
Dr. F. C. Sharma, Sales Management, Latest Edition, SBPD Publications, 2016
M. C. Cant, C. H. van Heerden, Personal Selling, Juta and Company Ltd, 2005.
R. Krishnamurthy, Personal Selling and Sales Management, 1/e, Himalaya Publishing House.
Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta, Personal Selling: Building Customer
Relationships and Partnerships, 2/e, Houghton Mifflin, 2006.
Still, Richard R. Still, Sales Management: Decision Strategy and Cases, 5/E, Pearson Education
India, 2007.
*****
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COURSE CODE COURSE TITLE
MMC MM611 Elective Paper III
SERVICES MARKETING AND CRM
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits
Evaluation Scheme for (Th)
Component Exam WT
(%)
Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The contribution of services to the Indian economy is more than other sector. This makes services the
largest contributor to the GDP of the country and its importance is only growing by the day. This course
is designed to give students of marketing focus on knowledge needed to implement service strategies for
competitive advantage across industries. In this course students will learn the fundamentals of services
marketing and understand services marketing from various perspectives. CRM is all about business
survival and how to create new value for its stakeholders by managing relationships. As a critical
organizational competence, its management cannot be left to chance. Indeed, in fiercely competitive
markets where products and services are similar, has placed additional burden for organizations to
develop strategies that will put their customers first. The course focuses on the needs of the customers,
who are to be kept satisfied and delighted for a business to prosper.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe2 concepts of services marketing and differentiate
2 STP for services marketing.
CO.2 Develop6 and design
6 Service marketing strategies.
CO.3 Explain4 importance of physical evidence in services marketing.
CO.4 Choose3 appropriate services marketing mix.
CO.5 Explain2 the concepts related to customer relationship management.
CO.6 Use3 effective customer relationship management practices to retain the customer.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Services Marketing: Evolution and growth of service sector, Nature,
scope and unique characteristics, Classification STP for services marketing. Designing
-Performing-Communicating the service. Overview of managing demand and capacity.
7
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II Marketing Mix in Service Marketing: 7Ps of Services-Product, Price, Place,
Promoting, People – Moment to Truth, Service Encounters, Service Personnel Issues,
Emotions and Service Situations, Service Profit Chain.
7
III Physical Evidence: Meaning, Types of Physical Evidence, Role of Physical Evidence,
Stimulus Response Model, Services Scapes, Process- Types, Service Blueprint, Service
Process Matrix, Service Recovery and Empowerment. Service Quality - Gap model,
SERVQUAL Model;
7
IV Application of Services Marketing Mix in Service Sector: Customer Service,
Banking Services, Hotel Services, Transport Services, Consultancy Services, Insurance
Services and Healthcare Services.
7
V Customer Relationship Management (CRM): Relationship Marketing (RM) -
Concept, Rise of Relationship Marketing; Drivers, Theories of Customer Relationships,
Building Customer Relationship, Measuring CRM, CRM Framework, Tangible
Components of CRM, CRM in Services, CRM in Product Management.
7
VI CRM and Service Excellence: Creating Value for Customers, Managing Customer
Life Cycle, Customer Acquisition, Retention and Development. Zero Customer
Defection, Customer Loyalty- Best Practices for Winning Customer Loyalty;
Technology and CRM;
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
C. Bhattacharya, Services Marketing, Excel Books India, 2009.
Clifford Short, Service Marketing Management, Clanrye International, 2018.
Dr. Kisholoy Roy, Studies on Services Marketing Text and Case, 2018.
Jochen Wirtz, Christopher H. Lovelock, Essentials of Services Marketing, Global Edition, 3/e,
Pearson Education Limited, 2017.
K. Douglas Hoffman, John E.G. Bateson, Services Marketing: Concepts, Strategies, and Cases,
5/e, Cengage Learning, 2016.
R. Srinivasan, Services Marketing: The Indian Context, 4/e, PHI Learning Pvt. Ltd., 2014.
V. Kumar, Werner Reinartz, Customer Relationship Management: Concept, Strategy, and Tools,
3/e Springer, 2018.
Valarie A Zeithaml, Services Marketing, 4/e, Tata McGraw-Hill Education, 2012.
*****
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COURSE CODE COURSE TITLE
MMC MM613 Elective Paper IV
RETAIL MARKETING
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The course is about various facets of retail sector. It also covers various functions like operations, store
planning, marketing and use of latest technologies in retail. Topics include an overview of retail
marketing; retail marketing, financial and location strategy; merchandising; pricing and distribution;
promotion including communications, store layout, store design, visual merchandising; and customer
service.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Exlpain2 concepts of retail marketing and recognize
2 changes in Indian and global retail market
and Identify2career opportunities in retailing.
CO.2 Discuss2 theories of retail development and different business models in retail.
CO.3 Analyse4 effective site location and site evaluationand apply
3 skills in managing the store
andeffective supply chain management in retail.
CO.4 Recognize2 different types of the specialty retail and its advantages and disadvantage.
CO.5 Understand2 the ways that retailers use effective retail marketing mix, marketing tools and
techniques to interact with their customers.
CO.6 Understand2 Retail strategies and legal and ethical behavior in retail.
CONTENT
UNIT DESCRIPTION HOURS
I Retail Marketing: Introduction to Retail Marketing; Functions and Rise of retailer;
Factors behind the change of Indian and Global Retail Market; Shopper Behaviour-
Grocery Shopper, Loyalty Cards and Programmes, Cash Starved Consumer; Concept of
Life Cycle in retail; Careers in Retail.
7
II Theories of Retail Development: Evolution of retail formats; Theories of retail
development; Business Models in Retail-Classification based on stores, non-stores and
service; Traditional Business Models in Indian Retail (Mandis, Haats, Melass, Local
7
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Baniya/Kirana); Indian Specific Retail Models (Public Distribution System, ITC-E-
Choupal, Hariyali Kisan Bazaar, Godrej Adhaar).
III Store Operations and Supply Chain: Store location- Trading area and Site analysis;
Store Atmospherics; Store management Store layout, Process of Merchandise
Management, Visual Merchandising, Store-wise Inventory Management; Supply Chains
– Types of Supply Chains, Forecasting CPFR, Sourcing and Vendor selection-VMI.
7
IV Specialty Retailing: Meaning, advantage and disadvantage of Specialty Retailing;
Category - Consumer Electronics, Home Furnishing, Pharma, Jewelry, Luxury, Toy and
Sports Goods.
7
V Retail Marketing Mix: Retail marketing Mix; Retail Image; Retail Communication
Mix; Price Perception, Price Promotion; Festive and Season Shopping; Retail Brand;
Servicing the Retail Customer; Retail Entertainment Convergence;
7
VI Retail Strategies: Independent vs. Chain Stores; Retail Personnel Management Process
and Challenges; E-tailing and Net Mall Strategy; Legal and Ethical Behaviour: Legal
Constraints in Pricing, Promotion, Product, and Supply Chain; Ethics in Retailing.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
A. Sivakumar, Retail Marketing, Excel Books India, 2007.
Chetan Bajaj, Nidhi Varma Srivastava, Retail Management, Oxford University Press, 2004.
David Gilbert, Retail Marketing Management; Pearson Education India, 2003.
Helen Goworek, Peter McGoldrick, Retail Marketing Management: Principles and Practice,
Pearson Education Limited, 2015.
Levy, Michael and Weitz, Barton A., Retailing Management; Tata McGraw Hill; 6th edition, New
Delhi
Patrick M. Dunne, Robert F. Lusch, James R. Carver, Retailing, 8/e, Cengage Learning, 2013.
Swapna Pradhan, Retailing Management: Text and Cases, Tata McGraw-Hill Publishing Company
Limited New Delhi, 2009.
*****
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COURSE CODE COURSE TITLE
MMC MM615 Elective Paper V
CONSUMER BEHAVIOUR
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. CREDITS EVALUATION SCHEME FOR (TH AND PR)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course focuses on providing students with the basic tools to understand consumer behaviour towards
building effective marketing strategies. The most important and complex part of marketing is to
understand not only the mind but also heart of the consumer. Consumer behavior, if predicted correctly
can ease out all the difficult decisions of selling projections or advertisement effectiveness or economies
of scale or efficient marketing. However, one rarely finds it happening smoothly as understanding and
predicting consumers is difficult. Since time age-old, humans are known to have specific choices about
the way they live their lives, eat, and mingle with each other. These choices largely talk about the story of
their personal or cultural or societal evolution. The needs of conformity to such set patterns in life have
induced consumption of specific products or services in recent times. Businesses and new categories of
products and services have emerged based on this premise. Marketers have increasingly taken help of
these new evolved ways of living and captured it under behavioral studies.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2 of the pre and post purchase consumer behavior.
CO.2 Comprehend2 different models of consumer behavior.
CO.3 Learn2 influence of
individual determinants of consumer behavior.
CO.4 Recognize2 the influence of Social determinants on consumer behavior.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Consumer Behavior: Concept, Nature and Need for Studying
Consumer Behavior, Factors Influencing Consumer Behaviour; Consumer Buying
Process. Industrial Buying Behaviour - Industrial Buying Process.
7
II Consumer Modeling: General Model of Consumer Behaviour - The Economic
Model, Learning Model, Psychoanalytic Model, The Sociological Model; Specific
Model of Consumer Behaviour - The Howard Sheath Model, The Nicosia Model, The
Engel –Kollat-Blackwell Model.
7
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III Individual Influences on Consumer behavior: Consumer needs, Motivation;
Perception - Perceptual process, Perceptual Distortion and Factors Influencing
Perception. Consumer Learning- Conditioning and Cognitive learning theories;
Consumer Attitude –Attitude Formation and Change; Personality and self-concept.
7
IV Social influence on Consumer Behaviour: Social Class; Reference Group; Family,
family life cycle and decision-making. Diffusion of Innovation and Opinion
Leadership.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Dheeraj Sharma, Jagadish Deth, Banwari Mittal, Consumer Behaviour – A Managerial
Perspective, Cengage Learning, 2015.
Kardes, Cline, Cronley, Consumer Behaviour-Science and Practice, Cengage Learning, 2012.
Leon G. Schiffman, Leslie lazerKanuk, S. Ramesh Kumar, 10e, Pearson, 2011.
Michael Solomon, Rebekah Russell-Bennett, Josephine Previte, Consumer Behaviour, 3/e,
Pearson Higher Education AU, 2012.
Ray Wright, Consumer Behaviour, Cengage Learning EMEA, 2006.
Robert East, Malcolm Wright, Marc Vanhuele, Consumer Behaviour: Applications in Marketing,
SAGE, 2013.
S. Ramesh Kumar, Consumer Behaviour and Branding: Concepts, Readings and Cases-The
Indian Context, Pearson Education India, 2009.
Satish Batra, SHH kazmi, Consumer Behaviour-Text and Cases, 2e, Excel Books, 2011.
*****
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COURSE CODE COURSE TITLE
MMC MM617 Elective Paper VI
MINI PROJECT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT% Min. Passing %
- - 4 2 Pr (100) FEP 100 40%
Course Description:
The purpose of this mini-project is to become familiar with practices/marketing research techniques used
in marketing and to learn to apply these marketing practices or marketing research techniques. The course
is based on an individual/team research work including literature studies according to the study plan. An
individual/team study plan will be written by the student(s) under the supervision of course
instructor/supervisor which serves as a project description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 analytical and presentation skills.
CO.2 Write6 synopsis and presentation report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
The final report for this project should be a typed, double-spaced paper. The report should include:
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Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
OR
COURSE CODE COURSE TITLE
MMC MM617 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100)
Certificate of successful completion of
course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
DESCRIPTION
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Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
Note: University consider minimum Four-week course as equivalent to one credit, minimum eight-
week course as equivalent to two credit, minimum twelve-week course as equivalent to three
credit, and so on; Student can select any number of credit course but as per curriculum structure
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and considering semester time span, a student can earn maximum two credits after successful
completion of course only on his/her grade sheet. Thus, it is advisable to students that they should
go for minimum 8 weeks course / two credit course.
**Important Note: To earn the credit for this course paper student can select any one option from
above i.e. Mini Project or MOOC.
*****
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SPECIALIZATION ELECTIVE II: FINANCIAL MANAGEMENT (FM)
COURSE CODE COURSE TITLE
MMC FM607 Elective Paper I
PROJECT APPRAISAL AND FINANCING
(Program Elective, School of Commerce and Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course covers techniques of financial analysis of investment expenditures as well as the economic and
distributive appraisal of those projects. Projects often involve the outlay of financial capital which
becomes exposed to varying degrees of risks. Investment decisions are required. This course will provide
students with foundation knowledge of tools and techniques used the field of project appraisal and
financing.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understanding1the concept of project management in Project appraisal and financing of
proposed project reports.
CO.2 Apply3andestimate financial projection to adapt and manage financial challenges.
CO.3 Analyse4feasibility of proposed financial projections.
CO.4 Use3 modern techniques of cash management system for optimal utilization of most liquid asset.
CO.5 Evaluate5 project risk and recognize
2 effective measures.
CO.6 Apply6 financial skills in the preparation of detailed project report to encourage
entrepreneurship among the students.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction of Project Management: Project Management Concepts: Concept and
characteristics of a project; Project Planning: Generation and screening of project
ideas, Market and Demand Analysis, Technical Analysis.
7
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II Financial Estimates and Projections: Testing of financial feasibility and making
market analysis of proposed project. Feasibility and viability. Start-up India, Stand-
up India.
7
III a) Estimation of cost of project and means of finance, Projection of Financial
Statements and Profitability,
b) Project Financing- Long Term Sources and Short Term Sources, Classification of
internal and external.
7
IV Estimation of Cash Flows: Cost of Project, Working Capital Requirements and its
Financing, Motive for holding Cash, Objective of case Management, Factors
determine the cash needs; Techniques of Cash Management. Cash Management
Model- Baumol Model Miller-or Model, Orgler’s Model.
7
V Types and Measures of Project Risk Management: Types and Measures of
Project Risk, Sensitivity Analysis, Scenario Analysis, Break Even Analysis, ,
Decision Tree Analysis.
7
VI Preparation of Project Reports and Analysis: Appraisal of Term Loans by
Financial Institutions, Preparation of projected financial statements in respect of
proposed project. Preparing project proposal for any proposed business.
7
NOTE: Class discussions to be supported by relevant case studies/problems.
REFERENCE BOOKS
Ambrish Gupta, Project Appraisal and Financing, PHI Learning Pvt. Ltd., 2017.
D. P. Sarda, Project Finance: Appraisal and Follow-up, ABD Publishers, 2007.
Finerty, D. John, Project Financing, Asset – Based Financial Engineering, 3/e; New Delhi: Wiley
India, 2015.
Gatti, Stefano, Project Finance in Theory and Practice, Designing, Structuring and Financing
Private and Public Projects, 2/e; USA: Academic Press, Elsevier, 2013.
Prasanna Chandra, Projects, 7/e, Tata McGraw-Hill Education, 2009.
Sitangshu Khatua, Project Management and Appraisal, Oxford University Press, 2011.
Yescombe, E. R, Principles of Project Finance, 2/e; USA: Academic Press, Elsevier, 2013.
*****
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COURSE CODE COURSE TITLE
MMCFM609 Elective Paper II
BEHAVIORAL FINANCE
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is designed to provide an overview of an exciting new and fast growing area in finance,
which takes as its premise that investment decision-making and investor behaviour are not necessarily
driven by 'rational' considerations but by aspects of personal and market psychology. Behavioural finance
recognizes that our abilities to make complex financial decisions are limited due to the biases and errors
of judgment to which all of us are prone. This course introduces cognitive biases, discusses the impact of
such biases on the financial decision-making, and explores the behaviour of individual investors, fund
managers and corporate managers. This course is intended to complement other finance courses that are
mainly based on the traditional paradigm which assumes that investors and managers are generally
rational.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understand1
concepts of project management in Project appraisal and financing of proposed
project reports.
CO.2 Describe2 concepts and working of efficient market hypothesis theory in investment decision.
CO.3 Apply3 the various theories relating with behavior financing and take hold of all economic
aspect that are related to the capital market.
CO.4 Analyze4 behavioral biases of investors.
CO.5 Analyze4 corporate investment policies and decisions for the nurturing of business life.
CO.6 Propose6 capital structure of Business Organization.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Behavioral Finance: Classical Finance and Behavioral Finance-
Heuristics and Biases in Human Decision making Psychology and Market People.
Investors, Portfolio Managers, Analysts: are they rational? Bounded Rationality in
Real Market Conditions. Decision-making Process and Behavioral Biases. Simple
Experiments on Anchoring.
7
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II Efficient Market Hypothesis: Theoretical Foundations of Efficient Market
Hypothesis (EMH). Steps of Efficient Market Hypothesis. Rational investors.
Irrational investors: number and the correlation of trading strategies. Evidence of
motivating phenomena: Stock prices overreaction and correction.
7
III Behavioral Economics and Finance: Prospect theory (Kahneman, Tversky).
Bounded rationality. Expected Utility theory vs. prospect theory. Probability. Risk
preference, framing bias. Mental accounting (Tversky and Kahnemann, 1992).
7
IV Behavioral Biases of Investors: Representativeness (Tversky and Kahnemann,
1974). Ambiguity aversion (Ellsberg, 1961). Overconfidence and excessive trading
(Griffin and Tversky, 1992). The analysis of potential consequences.
7
V Behavioral Corporate Finance: The decision-making process in reality. First level:
rational managers. Managerial financing and investment decisions as rational
responses to securities market mispricing.
7
VI Capital Structure Choice: Second level: less than rational managers. Behavioral
biases of managers. Capital structure choice: behavioral aspects. Investment policy:
real investments and MandA deals.
7
NOTE: Class discussions to be supported by relevant case studies/problems.
REFERENCE BOOKS
Ackert, Deaves. Behavioral Finance: Psychology, Decision-Making, and Markets. Cengage
Learning; 1 edition, 2010.
Fama, E. F., Efficient capital markets: a review of theory and empirical work. Journal of
Finance, 25(2), 383-417, 1970.
Hersh Shefrin, Beyond Greed and Fear, Harvard Business School Press, 2000.
M. M. Sulphey, Behavioural Finance, PHI Learning Pvt. Ltd., 2014.
Parag Parikh, Value Investing and Behavioral Finance, Tata McGraw-Hill Education, 2009.
Prasanna Chandra, Behavioural Finance, McGraw-Hill Education, 2016.
Shleifer, Andrei, Inefficient Markets: An Introduction to Behavioral Finance. Oxford, UK: Oxford
University Press, 2000.
*****
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COURSE CODE COURSE TITLE
MMC FM611 Elective Paper III
INTERNATIONAL FINANCIAL MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course focuses on international financial management and international trade. This course is
concerned with the financial management of the firms that operate in the increasingly globalized business
environment. Topics in financial management, viewed primarily from the perspective of managers doing
business overseas, include the management of foreign exchange exposure, investment decisions,
multinational capital budgeting and financial risks in International Operations.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understand1 and relate knowledge and ability to use the precise language of International
Finance.
CO.2 Remember5 to refine general knowledge of business and extend their ability to confront new
situations and propose solutions which can withstand critical examination into the area of
international finance.
CO.3 Analyze4 and Forecast currency future values and assess the present currency values.
CO.4 Evaluate3 their ability to analyze both international financial borrowing and investment
opportunities.
CO.5 Analyse6 the risk in international transactions and make able to measure and mange that risk.
CO.6 Determination2 of exchange rate in spot market and forward market, and computation of
arbitrage gain possibility.
CONTENT
UNIT DESCRIPTION HOURS
I International Finance: a) Concept and Scope of International Finance, Foreign
Exchange Reserve, Balance of payment current Account, Convertibility- Current
Account and Capital Account; World Financial Markets and Institutions: International
Banking, World Bank and International Monetary Fund (IMF).
7
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II Foreign Exchange Market: Foreign Exchange Market: Structure, Types of
Transactions, Exchange Rate quotations and arbitrage between Exchange rate and
Interest Rate; Exchange Rate Mechanism: Determination of exchange rate in spot
market and forward market, Factors influencing exchange rate, Theories of Exchange
Rate Behavior.
7
III International Working Capital Management: a) International cash management:
The cash positioning decision. Advantages and disadvantages of centralized cash
management. Multilateral netting. Intra corporate transfer of funds. b) International
Receivables management: Domestic v/s International receivables management. Letter
of credit. International factoring and Accounts receivables.
7
IV International Capital Budgeting: The basic framework for analysis. Issues and
strategic considerations in international capital budgeting. The adjusted present value
approach (APV). Financial risk and cost of capital. Exchange risk and cost of capital.
Capital Budgeting and Cash Management of MNC.
7
V Global Financial Environment: Objective of financial management in a
multinational corporation, functions of international financial management. Special
decision variables in international financial management. International monetary
system, Fischer Effect, International fisher effect.
7
VI Management Of Exposure and Risk: Risks in International Operations: Exchange
rate risk, Interest rate risk and Political risk. Concept of exposure and risk. Types of
exposure transaction, transnational and economic exposure. Measurement of
transaction exposure. Managing transaction exposure. Hedging Strategies.
7
NOTE: Class discussions to be supported by relevant case studies/problems.
REFERENCE BOOKS
Apte P.G., Multinational Financial Management, Tata -McGraw Hill, New Delhi.
Baker J.C., International Finance: Management, Markets and Institutions, Prentice Hall,
Englewood Cliffs.
Rathore, Shirin, International Accounting, Prentice Hall of India Pvt. Ltd., New Delhi.
Seth, A.K., International Financial management, Galgotia Publishing.
Shapiro, Allen C., Multinational Financial Management, John Wiley and Sons, 2001.
*****
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COURSE CODE COURSE TITLE
MMC FM613 Elective Paper IV
FINANCIAL MARKETS AND SERVICES
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This is a course on the operations of financial markets and services in India. Financial markets and
services introduces students to the financial markets environment in which business organizations
operate. The course presents an overview of the financial system and its various financial markets,
services and institutions.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Explain2 the role and functions of Indian Financial System with the detailed knowledge of all
the participant of the same.
CO.2 Describe1
concepts, working, composition and major instruments of capital and money market
and become life-long learner of financial market.
CO.3 Describe1
concepts, and working, of Commodity and Derivative market and become life-long
learner of financial market
CO.4 Describe4 Stock exchanges in India and their Indices.
CO.5 Analyze4 and take hold of all aspect that are related to the capital market including primary as
well as secondary market mechanism.
CO.6 Explain2 the major financial services available for the nurturing of business life inclusive of the
introduction as well as growth.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Indian Financial System: Overview of Financial System in India,
Major Components, Objectives and Functions of Financial Institutions- Reserve Bank
of India(RBI), Securities Exchange Board of India (SEBI) and Insurance Regulatory
and Development Authority (IRDA).
7
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II Financial Market: Capital Market: concept, types of markets- primary and secondary,
Instruments in Capital Market- Shares, stocks, Debentures, bonds; Money Market:
concept, Instruments in Money market- Commercial Papers, Certificate of Deposits,
Treasury Bills, Bills of Exchange.
7
III Commodities and Derivatives Market: Concept, Market for Commodity trading.
Derivative Market: Concepts, Transactions- Swaps, Options, Forward and Futures.
7
IV Indian Securities Market: Stock Exchanges in India: National Stock Exchange
(NSE), Bombay Stock Exchange (BSE), Over The Counter Exchange of India (OTCE)
Indices:- SENSEX and NIFTY.
7
V E-Trading Mechanism in Stock Exchanges: Demat, National Exchange of
Automated Trading (NEAT), BSE Online Trading (BOLT), Screen based trading;
Depositories: Role of depositories, National Securities Depository Limited (NSDL) and
Central Depository Services Limited (CSDL), Eligibility and functions of Depository
Participants (DPs).
7
VI Financial Services: Concept, Nature and Scope of Financial Services – Regulatory
Framework of Financial Services – Growth of Financial Services in India; Venture
Capital, Merchant Banking, Hire Purchase and Leasing and Credit Rating; Insurance:
concept importance and types of insurance; Mutual Fund: concept, Importance, Types
of Mutual Fund.
7
NOTE: Class discussions to be supported by relevant case studies/problems.
REFERENCE BOOKS
Bhalla, V. K. (2004), Management of Financial Services, Anmol Publishing House
Bhole, L. M. and Mahakud Jitendra (2009), Financial Institutions and Markets, Tata McGraw-Hill
Education Private Limited, New Delhi.
Gordon, E. and Natrajan A. (2015), Financial Markets and Institutions, Himalaya Publishing
House, Mumbai.
Khan, M.Y. (2013), Indian Financial System, Tata McGraw-Hill Education Private Limited, New
Delhi.
Pathak, Bharati (2014), Indian Financial System, Dorling Kindersley India Pvt. Ltd. Licensees of
Pearson Education in South Asia, New Delhi.
Ramesh Babu (2009), Indian Financial System, Himalaya Publishing House, Mumbai.
*****
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COURSE CODE COURSE TITLE
MMC FM615 Elective Paper V
CONTEMPORARY ISSUES IN TAXATION-I
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. CREDI
TS
EVALUATION SCHEME FOR (THANDPR)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
Accounting and finance are constantly developing and changing, greatly influenced by external factors
in a global market place. This course will help to expand students' understanding of the conceptual
underpinnings of Indian income taxation arrangements, and other aspects of taxation.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Outline1 basic principles underlying the provisions of direct tax laws and to develop
2 a broad
understanding of the tax laws and accepted tax practices.
CO.2 Understand2 Principles and Provisions of direct tax laws in Computation of taxable income
under various heads of income.
CO.3 Apply3 knowledge of various provisions of the Income Tax Act 1961 in Computation of
Income relating to Individual.
CO.4 Evaluate4 Income statement of Individual to calculate tax liability.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction: Definitions under the Income Tax Act 1961, Residence and tax
liability. Income deemed to be received / deemed to accrue or arise in India. Incomes
which do not form part of total income and income forming part of total income but
no income tax is payable
7
II Heads of Income: Heads of income and the provisions relating to computation of
income under different heads in respect of Individuals.
7
III Clubbing of Income: Provisions relating to clubbing of income. Set-off and carry
forward of various types of losses Deductions from gross Total income
7
IV Computation of Total Income: Problems on computation of total income and tax
payable and rebates and relief’s in respect of Individuals only.
7
Mini Projects/Group Exercise/Case Studies on above applicable topics.
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REFERENCE BOOKS
B. Viswanathan, Goods and Services Tax (GST) in India, New Century Publications, 2016.
B.B. Lal, Income Tax, 2/e, Pearson Education, 2011.
Girish Ahuja (Author), Ravi Gupta, Systematic Approach to Taxation: Containing Income Tax and
GST, 39/e, Wolters Kluwer India Pvt. Ltd., 2018.
Lucky Yona, Contemporary Issues in Taxation, AuthorHouse, 2018.
M. M. Sury, Tax System in India: Evolution and Present Structure, New Century Publications,
2015.
Sinha P.K., Dr. Vinod Singhania, Systematic Approach to Indirect Tax- Kumar, Sanjeev Text
Book of Indirect Tax –Taxman Publication, New Delhi
*****
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COURSE CODE COURSE TITLE
MMC FM617 Elective Paper VI
FINANCIAL DECISION MAKING - I
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits EVALUATION SCHEME FOR (PR)
Component Exam WT% Min Passing %
- - 4 2 Pr (100) FEP 100 40%
Course Description:
This course provides students with the key knowledge and skills required for financial management
linking together financial decision making concepts with day-to-day management decisions. The course
adopts a practical approach using hands on practices.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Explain2
how organizations make value optimizing financial decisions, and reflectively and
critically assess the issues arising from these decisions.
CO.2 Exibit1 a clear conceptual understanding of the fundamental relevant to financial decision
making through ratios.
CO.3 Analyse2 and evaluate
3 various financial models and decision making techniques and Identify
4
the impact of dividend policy (as it applies to firms) and prescribe ways to overcome
shareholders’ diverse requirements.
CO.4 Apply4 financial analysis skills in the facilitation of strategic decision making through working
capital.
CONTENT
PRACTICALS DESCRIPTION HOURS
I Financial Decision Making: Financial Decision Making - Meaning, Definition
and Objectives.
4
Financial Decision Making in any Manufacturing/Service Organization.
II Management Performance Measurement: Financial Ratio Analysis Ratios
relating to: Profitability, Efficiency, Liquidity and Gearing Ratio.
4
Practical on Comparative Statement, Common Size Statement and Trend
Analysis.
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III Making Distributions to Shareholders: Dividend Policy and Shareholder
Wealth Traditional vs. Modigliani and Miller Arguments, Factors Determining
the Level of Dividends Scrip Dividends, Special Dividends and Share Buybacks.
4
Study of any Manufacturing/Service Unit Dividend Policy and Its Impact on
Company.
IV Working Capital Management 4
Study of Working Capital and Its Impact.
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Ambrish Gupta, Financial Accounting for Management: An Analytical Perspective, 6/e, Pearson
Education, 2018.
Bhattacharya H, Working Capital Management: Strategies and Techniques, 2/e, Prentice Hall
India Learning Private Limited, 2008.
Kulkarni, P. V. and Satyaprasad, B. G., Financial Management, Himalaya Publishing House,
Mumbai, 2011.
R.P. Rustagi, Working Capital Management, Taxmann Publications Private Limited, 2011.
Rustagi, R. P., Fundamentals of Financial Management, Taxman Publication, 2016.
Sarngadharan M, Financial Analysis for Management Decisions, Prentice Hall India Learning
Private Limited, 2011.
OR
COURSE CODE COURSE TITLE
MMC MM617 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100)
Certificate of successful completion of
course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
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CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
DESCRIPTION
Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
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students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
Note: University consider minimum Four-week course as equivalent to one credit, minimum eight-
week course as equivalent to two credit, minimum twelve-week course as equivalent to three
credit, and so on; Student can select any number of credit course but as per curriculum structure
and considering semester time span, a student can earn maximum two credits after successful
completion of course only on his/her grade sheet. Thus, it is advisable to students that they should
go for minimum 8 weeks course / two credit course.
**Important Note: To earn the credit for this course paper, student can select any one option from
above i.e. Financial Decision Making-I or MOOC.
*****
Sanjay Ghodawat University Kolhapur
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SPECIALIZATION ELECTIVE III: HUMAN RECOURSE MANAGEMENT (HR)
COURSE CODE COURSE TITLE
MMC HR607 Elective Paper I
TALENT MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Talent management has become one of the most popular new business management concepts, designed to
help companies leverage human capital for maximum gain. This course analyzes the processes of
selecting, developing and maintaining talent within an organization. This course can help students better
understand talent management techniques and learn to use them in a profitable way.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understand1 the concepts of talent management.
CO.2 Examine2 the process for identifying high potential.
CO.3 Applying2 skills and competencies necessary to adapt and manage and develop Talent
CO.4 Adapt3 modern information system and technology for making effective talent management.
CO.5
Act4 in a manner that reflects their appreciation and understanding of the management control
in performance appraisal and compensation management.
CO.6 Create6analytical skills for solving the problems arising due to talent
CONTENT
UNIT DESCRIPTION HOURS
I Talent Management: Meaning and concept of Talent and Talent Management –
History, the Scope of Talent Management, Need of Talent Management, Key
Processes of Talent Management, Talent vs knowledge people, Source of Talent
Management, Consequences of Failure in Managing Talent, Tools for Managing
Talent.
7
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II Elements, Benefits and Challenges of Talent Management System(TMS):
Introduction, Role of Information Technology in Talent Management System, Key
Elements of TMS; Building Blocks of Effective Talent Management System, Critical
Success Factors to Create TMS.
7
III Talent Planning: Succession management process - Cross functional capabilities
and fusion of talents - Talent development budget - Value driven cost structure -
Contingency plan for talent - Building talent - Leadership coaching.
7
IV Emerging Trends in Talent Management: Modern practices in talent attraction,
selection, retention and engagement. Strategic Trends in Talent Acquisition, Talent
Management and Social Media.
7
V Return on Talent (ROT): ROT measurements - Optimizing investment in talent -
Integrating compensation with talent management- Sustainable Talent Management
and Reward Model- Developing talent management information system -
Psychometrics for TM
7
VI Talent Management Practices and Process: Building the talent pipeline; Managing
employee engagement; Using talent management processes to drive culture of
excellence; HR Analytics for TM Processes; Talent management in India; Future
directions in talent management practice and research.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Berger, Lance A and Dorothy Berger (Eds.) The Talent Management Handbook, Tata McGraw
Hill, New Delhi
Chowdhary, Subir, The Talent Era, Financial Times/Prentice Hall International
Chowdhary, Subir, Organization 2IC, Pearson Education, New Delhi.
Masood, Anil Kumarsingh and Somesh Dhamija, Talent management in India Challenges and
Opportunities, Atlantic publisher, New Delhi.
*****
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COURSE CODE COURSE TITLE
MMC HR609 Elective Paper II
ORGANIZATION CHANGE AND DEVELOPMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Organizations must change to survive in today’s rapidly changing global economy. From small family-
owned businesses to billion-dollar corporations to non-profits, change is inevitable. This course
addresses the issues, basic theories and methods associated with organizational change and development
in contemporary organizations. In this course, participants will be exposed to a number of organizational
issues including, the need for change, why organizations change or fail to change and how change helps
organizations become more competitive and profitable. In this course, participants will be introduced to
both historical and contemporary theories and methods of introducing change in organizations, leading
change, the ethical issues of surrounding and management techniques for effectively changing an
organization. The course also explores the role of leadership in change and how leaders effect change.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Define1 various terms relating to organizational development and change.
CO.2 Discuss3 the process of change as applied to organizational culture and human behavior.
CO.3 Applying2 theories and current research concerning individuals, groups, and organizations to the
process of change.
CO.4 Analyze4 ongoing activities within an organization and design and plan the implementation of
selected OD interventions
CO.5 Applying3the performance management technique for development of human resources.
CO.6 Creating6 the analytical skills for solving the problems arising due to organization changes and
development.
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CONTENT
UNIT DESCRIPTION HOURS
I Organizational Development: Concept, Characteristics – Assumptions of OD –
Model of OD – OD Process – Diagnosing Organization, Group and Jobs –
Collecting and Analyzing the information – Feeding Back information – Leading
and Managing Change – Case Studies
7
II Organizational Development Interventions:; Designing interventions; Evaluating
and institutionalizing interventions; Structural interventions- Work redesign,
work modules, Quality of work life (QWL), Quality circles (QC); Behavioural
interventions- Sensitivity training, Transactional analysis; Career planning; Inter-
group interventions- team building, survey feedback, Grid OD;
7
III Organizational Change, Renewal, and Development: Planned change;
Organizational growth and its implication for change; Kurt Lewin’s model of
change; Force field analysis; Change cycles- Power and participative types;
Organizational renewal and re–energizing; Institution building; Creativity and
innovation
7
IV Resistance to Change: Change and Leadership; Managing the resistance and
Change – Change Agent – Role and Skills – Implementation of Change –
Organizational Culture and Change.
7
V Human Process interventions: Individual, Interpersonal and Group Approaches,
Organization Process Approaches –Techno structural Interventions – Restructuring
Organizations, Employee involvement and Work Design.
7
VI Human Resource Management Interventions: Performance Management
through change and development, Developing and Assisting members through
Strategic Interventions, Competitive and Collaborative Strategies, Organizational
Transformation, OD in Global Setting – OD in Private and Public Sector
Organizations.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson Learning,
9th edition, 2001.
JIM Grieves, Organisational Change, Oxford publishers, 2010.
Radha R. Sharma, Change management concept and applications, TMH publishers, 2010.
Stephen P. Robins, Organisational Behavior, Prentice Hall of India, 9th edition, 2001.
*****
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COURSE CODE COURSE TITLE
MMC HR611 Elective Paper III
COMPENSATION AND BENEFITS MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Compensation and benefits is an important area of Human Resource Management as the mismanagement
of the same can have adverse effect on the employee morale and the organization's profits. Hence,
managing compensation and benefits require quite a skill and competence. This course is designed to
develop effective compensation, reward and benefit package that motivates employees to perform better
Topics include job description, analysis and evaluation systems; equity issues and requirements; design
and use of wage and salary surveys; statutory and no- statutory employee benefit packages and systems;
performance, merit and incentive pay systems; and administration of compensation systems.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understand2the various dimensions of Compensation Management.
CO.2 Applying2 illustrate different ways to strengthen the pay-for-performance link.
CO.3 Understand2 the Legally required employee benefits.
CO.4 Learn1 some of the implications for strategic compensation and possible employer approach to
managing legally required benefits.
CO.5 Assess5 the different voluntary retirement schemes.
CO.6 Creating6
the analytical skills for solving the problems arising due to compensation
management.
CONTENT
UNIT DESCRIPTION HOURS
I Compensation: Concept, dimensions and system – Rewards – Concept – Non
Financial Compensation System – Economic Theory – Behavioural Theory – New
trends in Compensation Management.
7
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II Compensation Strategy at Macro Level: Wage Policy – Wage Determination –
Pay Fixation – Collective Bargaining – Pay Commission – Compensation Strategy
at Micro Level – Job Evaluation – Methods and System.
7
III Minimum Wages Act, 1948: Payment of Wages Act, 1936 – Equal Remuneration
Act, 1976; Statutory and no- statutory employee benefit packages and systems;
Managerial Remuneration: Tax Planning – Salary Structuring – Recent trends in
Taxation.
7
IV Performance, merit and incentive pay systems; Salary Progression – Methods of
Payment – Competency based compensation – Incentive scheme Types, Merits and
Demerits – Performance Appraisal – Strategic Perspective on Benefits – Factors,
Classification.
7
V Wage Incentives: Concept; different kinds of wage incentives plans and their
application, pay for performance, competency based pay, Bonus: Profit Bonus,
Evolution of the Concept, Method of Determining Bonus, Fringe Benefits:
Underlying Principles, Different Kinds of Fringe Benefits.
7
VI Voluntary Retirement Scheme: International Compensation – Objectives,
Package and Problem – Recent Changes in Compensation Strategy.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
B.D. Singh, Compensation and Reward Management, Excel Books, 2006
Milkovich and Newman, Compensation, Tata McGraw Hill, 2007
Richard I. Derson, Compensation Management, Pearson Education.
*****
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COURSE CODE COURSE TITLE
MMC HR613 Elective Paper IV
EMPLOYEE RELATIONS
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The purpose of this course is to improve the effectiveness of entry-level ER specialists by developing
their fundamental skills and the necessary understanding of the field of employee relations. The
fundamental concern of Employee Relations as a field of study is with investigating the nature of the
relationship that exists between an employer and his or her employees – or the employment relationship.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop5 and maintain up-to-date knowledge of contemporary thinking on employee
relations
CO.2 Recognise1 the strengths and limitations of contemporary organizations in relation to the
management of employee relations.
CO.3 Plan4 for and organize key employee relations activities.
CO.4 Develop5 effective employment relations policies and practices with appropriate sensitivity
and responsiveness to context.
CO.5 Understand2 causes of grievances and its process.
CO.6 Creating6
the analytical skills for solving the problems arising due to relationship within
employees.
CONTENT
UNIT DESCRIPTION HOURS
I Overview of Industrial Relations: Concept of Industrial Relations; Nature of
Industrial Relations; Objectives of IR; Evolution of IR in India ; Role of State; Trade
Union; Employers’ Organisation.
7
II ILO in IR, Approaches to IR andHR Relations - Gandhian approach - Marxian
approach and Dunlop’s Systems approach. Emerging Trends in IR, Future of IR in
India.
7
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III Employment Structure -Social Partnership-Wider approaches to industrial relations-
Labour Market. Introduction-Definition and objectives-growth of Trade Unions in
India-trade Unions Act, 1926 and Legal framework-Union recognition-Union
Problems-Employees Association-introduction ,Objective Membership, Financial
Status
7
IV Workers’ Participation in Management - Worker’s Participation in India, shop
floor, Plant Level, Board Level- Workers’ Welfare in Indian scenario- Collective
bargaining concepts and Characteristics -Promoting peace
7
V Causes of Grievances -Conciliation, Arbitration and Adjudication procedural aspects
for Settlement of Grievances -Standing Orders- Code Discipline.
7
VI Industrial Disputes - Meaning, Nature and scope of industrial disputes - Cases and
Consequences of Industrial Disputes -Prevention and Settlement of Industrial
Disputes in India.
7
REFERENCE BOOKS
Arun Monappa, Industrial Relations, TMH, New Delhi, 2003.
Aswathappa, Human Resource Management, TMH, New Delhi, 2003.
C. S. Venkata Ratnam, Globalisation andLabour Management Relations, Response Books
Mamoria C. B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya Publishing
House, New Delhi, 2007.
Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd.
Sinha, Industrial Relations, Trade Unions and Labour Legislation Pearson Education.
*****
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COURSE CODE COURSE TITLE
MMC HR615 Elective Paper III
CROSS CULTURAL MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme For (Th & Pr)
Component Exam WT (%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
The purpose of this course is to introduce the various frameworks and practical techniques in cross-
cultural management. This course also aims to develop students’ understanding and skills in diagnosis and
solving cross-cultural challenges. The meaning of culture is explored by drawing on a range of national
cultural and Institutional models and studies and providing a broad understanding of the International
context in which multinational corporations operate. The focus will be on the influence of organizational
and national Cultures on the development and transfer of a wide range of HRM practices. For example, in
what ways do human resource management and employment practices differ across countries and why?
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss2 the main theories in cross-cultural management
CO.2 Examine3 the relevant contextual issues in cross-cultural management in relation to international
business
CO.3 Express2 and communicate effectively in oral and written forms about cross cultural
management using appropriate concepts, logic and rhetorical conventions.
CO.4 Understanding2 Organizational culture and its models.
CONTENT
UNIT DESCRIPTION HOURS
I International Cultural Environment: The Concept of Culture, Culture dimensions;
Self-reference Criterion and Ethnocentrism: As a Major Obstacles in International
Business Decisions, Emic vs. Etic Dilemma: Cultural Uniqueness vs. Panculturalism.
Cultural Orientation in International Business,
7
II Global Business, Growth and Evolution: Environmental Variables in Global
Business; Human and Cultural Variables in Global Organizations; Structural Evolution
of Global Organizations. Cross Cultural Differences in global business and Managerial
Implications; Cross Cultural Research Methodologies and Hofstede’s Hermes Study;
7
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III Cross Cultural Commnication, Negotiation and Decision making: Cross Cultural
Communication and Negotiation; Process and International Negotiation hurdles;
Human Resource Management in Global Organizations; Corporate Culture; Western
and Eastern Management Thoughts in the Indian Context.
7
IV Diversity at Work: Managing diversity: Causes of diversity, the paradox of diversity,
diversity with special reference to handicapped, Women and aging people, intra
company cultural difference in employee motivation.
7
REFERENCE BOOKS
Adler, Nancy. International Dimensions of Organizational Behavior. Southwestern, 2007
Branine, M. Managing Across Cultures: Concepts, Policies and Practices London: Sage, 2011.
Dumetz Jerome, Cross-cultural Management textbook, Student Edition, 2012
Hall, Edward T., Mildred Reed Hall. Hidden Differences. Studies in International Communication:
How to communicate with the Germans. Hamburg, 1983.
Hampden-Turner, Charles M., Fons Trompenaars: Building Cross-cultural competence. Chichester
(Wiley), 20006.
Trompenaars, Fonz and C. H. Turner. Riding the Waves of Culture. McGraw Hill, 2/e, 1998.
*****
Sanjay Ghodawat University Kolhapur
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COURSE CODE COURSE TITLE
MMC HR617 Elective Paper VI
MINI PROJECT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme For (Pr)
Component Exam WT% Min. Passing %
- - 4 2 Pr (100) FEP 50 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with techniques used in marketing research and to
learn to apply these techniques to marketing decision-making. The course is based on an individual/team
research work including literature studies according to the study plan. An individual/team study plan will
be written by the student(s) under the supervision of course instructor/supervisor which serves as a
project description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 presentation and analytical skills.
CO.2 Write6 synopsis and presentation report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
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The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
OR
COURSE CODE COURSE TITLE
MMC HR617 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100) Certificate of successful completion of course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
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DESCRIPTION
Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
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Note: University consider minimum Four-week course as equivalent to one credit, minimum eight-
week course as equivalent to two credit, minimum twelve-week course as equivalent to three
credit, and so on; Student can select any number of credit course but as per curriculum structure
and considering semester time span, a student can earn maximum two credits after successful
completion of course only on his/her grade sheet. Thus, it is advisable to students that they should
go for minimum 8 weeks course / two credit course.
**Important Note: To earn the credit for this course paper, student can select any one option from
above i.e. Mini Project or MOOC.
*****
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SPECIALIZATION ELECTIVE IV: INTERNATIONAL BUSINESS (IB)
COURSE CODE COURSE TITLE
MMC IB607 Elective Paper I
GLOBAL BUSINESS STRATEGY
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The course focuses on the development of skills to understand the issues that managers face in operating
in global markets. Companies today confront an increasing array of choices regarding geographic
markets, locations for key activities, ways of organizing international business, and processes for
managing across borders. This course analyses how multinational firms leverage their capabilities and
competencies to create competitive advantages in global markets. Topics include assessing global
markets attractiveness; understanding the impact of differences in legal, socio-cultural, political,
technological and economic regimes, evaluating risks, formulating strategies, including entry mode
choice, understanding how managers design organizational structure and implement strategic control
Students will develop an understanding of the conceptual frameworks that clarify the relationships
between policies and domestic and global strategies.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Define1 globalization and describe
1characteristics and importance of emerging countries,
their development and attractiveness as a markets.
CO.2 Examine3 global environment and recognize
1 global industry environment.
CO.3 Associate2 internal environment to compare corporate capabilities with external environment.
CO.4 Explain2 internationalization process and global organization design.
CO.5 Explain4 various types of global strategies.
CO.6 Explain2current trends of globalization in context of business.
CONTENT
UNIT DESCRIPTION HOURS
I Emerging Global Market: Globalization-Macro Perspective, Global/Multi-Local
Mapping, Characteristics and Importance of Emerging Countries and their
development and business environment, Different facts of culture- National Cultural
Differences, Economic Cultures and business systems- Impact of culture on global
management.
7
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II Global Business Environment: External Environment: Nature, components and
significance of environmental scanning – PESTLE and CAGE, Diamond Model;
Industry environment- Five forces model, industry evolution, anticipating future;
Competition in global industries.
7
III Global Business Environment: Internal Environment: Positioning perspective vs
resource based perspective; Corporate capability analysis-Analyzing firms resources
and capabilities, Global Value Chains and value system; Comparative analysis;
7
IV Internationalization Process: Motive and process; Uppsala Model; Managing
globally - Introduction-finance, marketing, Human resources, operations and digital
networks. Designing global organization, managing change.
7
V Global Strategies: Global Strategy and Organization; Global strategy levels-
subsidiary and headquarters; Strategies - Entry mode, global strategic alliance, global
sourcing, global mergers and acquisitions. Generic competitive strategy.
7
VI Strategic Control: Strategic Evaluation and Control; Current trends in globalization-
Global business scenario and challenges, migration, Asymmetric development,
Regional blocs, Ethnic, Religious and Cultural Frictions, Sustainable and
Technological Development, Global Risks.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Davidson, W.H., Global Strategic Management, John Wiley, New York.
Eayerweather, W.H. International Business Strategy and Administration Ballinger Publishers,
Cambridge Mass.
Ellis, J. and D. Williams, International Business Strategy, Pitman, London, 1995.
Global Strategic Management, Dr. M. Mahmoudi Maymand, Deep and Deep Publications Pvt.
Ltd., New Delhi, 2005.
Global Strategic Management, Gerardo R. Ungson and Yim-Yu Wong, Segment Books New
Delhi, 2009.
Global Strategic Management, Kamel Mellahi, J. George Frynas, and Paul Finlay, Oxford
University Press, New York, 2005.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC IB609 Elective Paper II
CROSS CULTURAL MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is designed for persons who expect to work or do business in an unfamiliar country or interact
with people from other cultures. It recognizes the importance of becoming consciously aware of the
fundamental cultural differences that determine everyday life as well as business practice. The course
assists students in developing cross-cultural communication competence and management and negotiation
skills to successfully solve problems and capitalise on opportunities in a multicultural environment.
Specific topics include understanding the foundations of culture and cultural frameworks; cross-cultural
verbal and communication styles; motivation, leadership and decision making across cultures; negotiation
in global business settings; managing multicultural teams and culturally diverse organisations.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Explain2 different meanings and dimensions of culture and cultural differences and discuss
2
ethical dilemmas and social responsibility facing firms in different cultures.
CO.2 Use3 the knowledge to interpret behavior, attitudes and communication styles of people from
different cultures;
CO.3 Describe2 and analyse
4 the impact of culture on management and organizational aspects, such
as leadership, human resource management and teams.
CO.4 Identify3political risk and analyse
4the impact of culture on various aspects of management.
CO.5 Exhibit3 a high degree of effectiveness when working in culturally diverse groups.
CO.6 Develop3 a repertoire of business negotiations skills appropriate for different intercultural
situations;
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CONTENT
UNIT DESCRIPTION HOURS
I Basic framework of Cross Cultural Management: Culture-Meaning, dimensions of
culture, cultural values, comparing different cultures. Business culture and corporate
culture; Shifts in the Culture – Organizational Culture; ethical dilemmas and social
responsibility facing firms in different cultures
7
II Organization Structures and Communication for International Competitiveness:
Organisation structures of international companies; Managing communication across
cultures; Problems of intercultural communication; Managing for continuous
innovations in trans-cultural context; Developing coordination; Systems of control in
International operations.
7
III Management of Personnel with different Social and Cultural Backgrounds:
Selection, training and development of people for global assignments; Compensation
and reward practices among international firms; managing cultural and social
diversities. Motivation and leadership in international Firms.
7
IV
Managing Political Risks: Host country, home country and multinational
relationships; Political risk assessment and protection techniques for multinational
corporations; Organizing for political risk management.
7
V Managing International Collaborative Arrangements: Traditional and emerging
reasons for forming strategic alliances, Joint Ventures, strategic alliances and other
forms,; Pitfalls in strategic alliances; Making cross-cultural alliances work.
7
VI International Business Negotiations: Importance of business negotiations; Business
negotiation process and skills, Management of business negotiations, Negotiations
within groups, Negotiations across cultures.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Deresky Helen, International Management: Managing Across Borders and Cultures, PHI, Delhi
Esenn Drlarry, Rchildress John, The Secret of a Winning Culture: PHI, Delhi
Cashby Franklin, Revitalize Your Corporate Culture: PHI, Delhi
*****
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SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC IB611 Elective Paper III
INTERNATIONAL BUSINESS ENVIRONMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The course will examine the environment for international firms, particularly economic environment
that support cross-border commerce. This course is for students to discover and understand the
complexity of the international business environment.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss2 internationalization process in context of International business and explain
2 forces
International business environment.
CO.2 Explain2 International economic environment and economic trade policies.
CO.3 Recognize2 international institutions involved in promotion of International business.
CO.4 Characterize5 Multinational companies and their functioning.
CO.5 Recognize2regional economic groupings in practice.
CO.6 Explain5 emerging trends and development in international business environment.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to International Business Environment: Nature, importance and scope
– Mode of entry into International business -Internationalization process and
managerial implications; Nature of International Business Environment: Forces,
Framework for analyzing International business environment - Domestic, foreign and
global environments and their impact on international business decisions.
7
II International Economic Environment: Country Classifications – Economic Trade
Policies; World economic and trading situation; World trade in goods and services –
Major trends and developments; World trade and protectionism – Tariff and non-tariff
barriers;
7
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III International Economic Institutions: WTO, IMF, World Bank UNCTAD,
Agreement on Textiles and Clothing (ATC), GSP, GSTP and other International
agreements; International commodity trading and agreements.
7
IV Multinational Corporations: Conceptual framework of MNCs; MNCs and host and
home country relations; Technology transfers – Importance and types –pricing and
regulations; International collaborative arrangements-MandA of MNC’s and strategic
alliances.
7
V Regional Economic Groupings in Practice: Regionalism vs. multilateralism;
Structure and functioning of EC and NAFTA; Regional economic cooperation.
7
VI Emerging Developments and Other Issues: Growing concern for ecology; Counter
trade; IT and international business.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Monir H. Tayeb, The Global Business Environment: An Introduction, Sage Publications, 1992.
Adhikary, Manab, Global Business Management, Macmillan, New Delhi.
Bhattacharya. B, Going International Response Strategies for Indian Sector, Wheeler Publishing
Co, New Delhi.
Black and Sundaram, International Business Environment, Prentice Hall of India, NewDelhi.
Gosh, Biswanath, Economic Environment of Business, South Asia Book, New Delhi.
Aswathappa, International Business, Tata Mc Graw Hill Publications, New Delhi.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC IB613 Elective Paper IV
INTERNATIONAL FINANCIAL MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Domestic as well as multinational corporations (MNC) are operating in an increasingly competitive
global environment. Firms are either directly or indirectly exposed to international competition and thus
require an understanding of currency risks. Thus, this course is designed to provide students with an in-
depth knowledge of international finance concepts and issues. Topics include the management of foreign
exchange exposure, foreign direct investment decisions, and multinational capital budgeting, currency
risk, etc.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understand1 and relate knowledge of and ability to use the precise language of International
Finance.
CO.2 Remember 5 to refine general knowledge of business and extend their ability to confront new
situations and propose solutions which can withstand critical examination into the area of
international finance.
CO.3 Analyze 4 and Forecast currency future values and assess the pressure currency values are
under.
CO.4 Evaluate 3 their ability to analyze and evaluate both international financial borrowing and
investment opportunities.
CO.5 Analyse6 the risk in international transactions, and able to measure and mange that risk.
CO.6 Determination2 of exchange rate in spot market and forward market, and computation of
arbitrage gain possibility.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction: Complexities and issues in financial decisions of a multinational firm:
Foreign investment decisions: Exchange rate movement and decision to invest; Foreign
direct investment theories and strategies: Green field investment vs. acquisitions and
mergers.
7
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II International Capital Budgeting: Multinational considerations and calculation of
cash flows; Adjusted present value approach: Cost capital: Assessment and
management of political risks.
7
III International Portfolio Management: Decision to invest in portfolio: International
CAPM; Identification of optimum portfolio. International Project Financing: Concepts,
types techniques and key elements; Capital structure decision.
7
IV International Working Capital Management: Cash management; Receivables and
inventory management. Dividend Policy for Multinational Corporations.
7
V International Accounting Foreign currency translation; Multinational transfer pricing
and performance measurement; Consolidated financial reporting international
accounting standards and practices.
7
VI Currency and Interest Rate Risk Management: Currency options; Crypto currency;
Exposure and risk; Transaction, translation and real operating exposure; Exposure
management contractual and natural hedging; interest rate risk assessment and
management.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Buckley, Adrian, Multinational Finance, Prentice Hall of India, New Delhi
Henning, C.N., Piggot, W. And Scott, W.H, International Financial Management, Mc Graw Hill,
Int. Ed., New York.
Maurice, Levi, International Finance, Mcgraw Hill, Int. Ed., New York.
Rodriqufe, R.M and E.E Carter, International Financial Management, Prentice Hall of India,
Delhi.
Shaprio, A.C., Multinational Financial Management, Prentice Hall of India, New Delhi.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC IB615 Elective Paper V
INTERNATIONAL SUPPLY CHAIN MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course is designed to provide students with an understanding of the complexities of global trade, its
impact on logistics, and key areas of concern for international logistics managers. Students will get a clear
idea of the expanding role of logistics in business today. They will also be familiar with the concepts and
processes of logistics as a strategic choice in supply chain management. Topics covered in this course
include the logistics management, shipping industry, ocean and air transportation, etc.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Identify the components of supply chain for both Manufacturing and service firm
CO.2 Understand the role of network design and co-ordination in supply chain
CO.3 Understand the elements of logistics in global supply chain.
CO.4 Understand the terms used in International trade.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Supply Chain Management (SCM): Meaning and Concept of
Supply Chain Management, Objective of SCM, SCM Strategy, SCM Process, SCM
Components , Importance of Global SCM , Global Trade and Global Supply Chain
Management, Interface between International Marketing, Logistics and SCM.
7
II Supply Chain Network Design: Introduction , Supply chain Drivers, Reasons for
network planning, Strategic network design, Supply chain coordination an Bullwhip
effect, Supply Chain Integration.
7
III Logistics in Global Supply chain: Introduction to International logistics, Global
Inventory Management, Global Packaging and Material Handling, Ocean
Transportation, Air Transportation, Reverse Logistics.
7
IV Terms of Trade: International Commerce terms, Incoterm Strategy, Ex-works
(EXW), Free carrier(FCA), Free alongside ship (FAS) Free on Board (FOB), Cost and
Fright (CFR), Cost Insurance and Fright (CIF), Carriage paid to (CPT), Carriage and
7
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Insurance paid to (CIP), Delivered ES-ship (DES), Delivered at frontier(DAF).
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Chopra S and P Meind, Supply Chain Management: Strategy, Planning and Operations.
David P, International Logistics Biztantra, New Delhi, 2006.
David Stewart, International Supply Chain Management, Cengage publications, 2008.
Donald J Bowersox Davi J Class Logistics Management, Tata McGraw Hill, New Delhi.
Reji Ismail, Logistics Management, Excel Books, 2008.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC IB617 Elective Paper VI
MINI PROJECT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT(%) Min. Passing %
- - 4 2 Pr (100) FEP 100 40%
Course Description:
Students will have to undergo a mini project in the given topic and submit a report of the same.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 presentation and analytical skills.
CO.2 Write6 synopsis and presentation report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
Sanjay Ghodawat University Kolhapur
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The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
OR
COURSE CODE COURSE TITLE
MMC IB617 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100)
Certificate of successful completion of
course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
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DESCRIPTION
Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
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Note: University consider minimum Four-week course as equivalent to one credit, minimum eight-
week course as equivalent to two credit, minimum twelve-week course as equivalent to three
credit, and so on; Student can select any number of credit course but as per curriculum structure
and considering semester time span, a student can earn maximum two credits after successful
completion of course only on his/her grade sheet. Thus, it is advisable to students that they should
go for minimum 8 weeks course / two credit course.
**Important Note: For this course paper student can select any one option from above i.e. Mini
Project or MOOC to earn the credit.
*****
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SPECIALIZATION ELECTIVE V: INFORMATION MANAGEMENT (IM)
COURSE CODE COURSE TITLE
MMC IM607 Elective Paper I
DATABASE MANAGEMENT
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits
Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing
%
2 1 - 3 Th(100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
The course provides the student with a comprehensive introduction to the design of databases and the use
of database management systems for applications. Course will cover the relational model, relational
algebra, and SQL, the standard language for creating, querying, and modifying relational and object‐
relational databases.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe1 the features of database management systems and Relational database.
CO.2 Identify2 the entity, attributes, identify entity relationship diagrams.
CO.3 Drive3 the functional dependencies and design of the database.
CO.4 Develop6a data-intensive application using DBMS APIs.
CO.5 Apply 3 knowledge of transactional control in practical environment.
CO.6 Apply 3 techniques of concurrency control for data based decision making.
CONTENT
UNITS DESCRIPTION HOURS
I Basic concepts of Database: Database and Need for DBMS; Characteristics of
DBMS; Database Users; Data Models; Views of data-schemas and instances;
Data Independence.
5
Tutorial Installation and Working with MySQL/Oracle. 3
II Database Design using ER model Entities; Relationships; Representation of
entities, attributes, relationship attributes, relationship set; Generalization,
aggregation; Structure of relational Database and different types of keys;
5
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Expressing M: N relation.
Tutorial Introduction of SQL, DDL, DML, DTL. Basic Data Types: Char,
varchar/varchar2, long, number, Fixed and floating point.
3
III Relational Model: Relational data model and relational algebra; Relational
database language: Data definition in SQL, Views and Queries in SQL,
specifying constraints and Indexes in SQL, Specifying constraints management
systems.
5
Tutorial Table Constraint definition and Commands to create table. 3
IV Relational Database design: Database Design – ER to Relational; Functional
dependencies Normalization, Loss less joins and dependency preserving
decomposition.
5
Tutorial Commands for table handling Alter table, Drop table, Insert records. 3
V Transaction control: Concept of transaction, ACID properties; Serializability;
States of transaction.
5
Tutorial Demonstrate Serializability and States of transaction. 3
VI Concurrency control: Locking techniques; Time stamp based protocols;
Granularity of data items Deadlock.
5
Tutorial Demonstrate Locking techniques, Time stamp based protocols, Granularity of
data items and Deadlock.
3
REFERENCE BOOKS
Abraham Silberschatz and Henry F. Korth, Database system concept, 2005.
C. J. Date, Introduction to database systems, Eighth Edition, 2003.
G. K. Gupta, Database Management System, Tata McGraw-Hill Education, 2011.
Pranab Kumar Das Gupta, P. Radha Krishna, Database Management System ORACLE SQL
and PL/SQL, PHI Learning Pvt. Ltd., 2013.
Rini Chakrabarti, Shilbhadra Dasgupta, Advanced Database Management Systems, Wiley
India Pvt. Limited, 2011.
Satinder Bal Gupta, Aditya Mittal, Introduction to Database Management System, Laxmi
Publications, Ltd., 2009.
*****
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COURSE CODE COURSE TITLE
MMC IM609 Elective Paper II
BUSINESS INTELLIGENCE
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
3 - - 3 Th (100)
FET 40
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Business intelligence provides the highest level of information support to aid the manager in the decision-
making process. This course focus on the transformation of data into value-added information: where to
source it, how to integrate it, and how to enhance and deliver it as analytic insight to support business
decision making.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe2 characteristics business intelligence systems for developing critical thinking
abilities.
CO.2 Discover3 knowledge building platforms for data based decision making.
CO.3 Use3 different models to data for solving business problems.
CO.4 Describe2 the future in terms of advanced emerging technologies and its usage.
CO.5 Apply3 the recent trend of Self Service BI for business processes.
CO.6 Demonstrate3 business intelligence power in the problem solving environment of business.
CONTENT
UNIT DESCRIPTION HOURS
I Business Intelligence: Definition, Concept and Need for Business Intelligence,
Data, Information and knowledge; Role of mathematical models; Business
intelligence architectures: Cycle of a business intelligence analysis, Enabling
factors in business intelligence projects; Development of a business intelligence
system.
7
II Knowledge Delivery: The business intelligence user types, Standard reports,
Interactive Analysis and Ad Hoc Querying, dimensional analysis,
Alerts/Notifications, Visualization: Charts, Graphs, Widgets, Scorecards and
Dashboards, Geographic Visualization, Integrated Analytics.
7
III Efficiency: Efficiency measures – The CCR model: Definition of target 7
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objectives- Peer groups – Identification of good operating practices; cross
efficiency analysis – virtual inputs and outputs – Other models. Pattern matching –
cluster analysis, outlier analysis
IV Business intelligence Future: Future of business intelligence – Emerging
Technologies, Machine Learning, Predicting the Future, BI Search and Text
Analytics – Advanced Visualization – Rich Report, Future beyond Technology.
7
V Recent Trend - Self-service BI: Introduction to the concept of self services BI,
the tools, process and requirements for BI self-service, Architecture for Self
Service BI, Self Service BI Market: Revolutionizing Business Intelligence
Industry-global Self Service BI status, future forecast, growth opportunity, key
market and key players., Best practices of self service BI, Case Study on Self
Service BI.
7
VI Business Intelligence Applications: Application in the field of Business and
Management (Human resources management /Productions/ Marketing/Supply
chain management/Finance).
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Carlo Vercellis, Business Intelligence: Data Mining and Optimization for Decision Making,
Wiley Publications, 2009.
Cindi Howson, Successful Business Intelligence: Secrets to Making BI a Killer App,
McGraw-Hill, 2007.
David Loshin Morgan, Kaufman, Business Intelligence: The Savvy Manager’s Guide, Second
Edition, 2012.
Larissa T. Moss, S. Atre, Business Intelligence Roadmap: The Complete Project Lifecycle of
Decision Making, Addison Wesley, 2003.
Ralph Kimball, Margy Ross, Warren Thornthwaite, Joy Mundy, Bob Becker, The Data
Warehouse Lifecycle Toolkit, Wiley Publication Inc.,2007.
*****
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COURSE CODE COURSE TITLE
MMC IM611 Elective Paper III
ETHICAL AND LEGAL ASPECTS OF ANALYTICS
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing %
3 - - 3 Th(100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The collection and analysis of data gives rise to considerable ethical, legal and technical responsibilities
related to maintaining privacy that are relevant to all data custodians, data users and data scientists. This
course will introduce the typical processes associated with a data analytics project
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe1 characteristics law of contract in the field of analytics.
CO.2 Describe1ethics in analytics for proper decision making.
CO.3 Demonstrate3
ethical principles for decision based and critical thinking.
CO.4 Demonstrate3 ethical dilemmas.
CO.5 Judge5 peculiarity of Act 2000 in field of analytics for decision making.
CO.6 Understand2the Right To Information Act 2005.
CONTENT
UNIT DESCRIPTION HOURS
I Law of Contracts: Definition of Contract and Agreement – Classification of
Contracts, Essential elements of a valid Contract – Offer -Acceptance -Consideration
–Capacity to Contract -Free consent –Legality of Object -Performance of Contract -
Remedies for breach of Contract - Quasi Contracts.
7
II Introduction to Ethics: Why human beings are ethical, why they are not? Moral
development in humans, theories, concepts. Definitions, theories of ethics and ethics
projects. A Decision Making Model: Ethics as Making decisions and choices.
Decision – making frameworks.
7
III Companies Act: Definition of company – Characteristics -Classification of
Companies-Formation of Company -Memorandum and Articles of Association Law
7
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relating to meetings and proceedings-Qualifications, Appointment, Powers, and legal
position of Directors -Board -M.D and Chairman - Their powers.
IV Conflicts and Ethical Dilemmas: moraland ethical dilemmas. Ethics and Business:
A sense of business ethics. Ethics and International Business: Ethics Issues beyond
borders.
7
V The IT Act 2000: Definition digital signatures, dispatch of electronic records, sense
electronic records, and sense digital signatures, Digital Signature certificates, duties of
subscribers, penalties and offences.
7
VI Right To Information Act 2005:Right to know, Salient features of act, Request for
obtaining information, exemption from disclosure of information, information
commission, Power of information commissions, Appellate, authorities, jurisdiction
of courts
7
REFERENCE BOOKS
Akhileshwar Pathak, Legal Aspects of Business, 3/e, Tata McGraw Hill, 2013.
Brian Nelson, Law and Ethics in Global Business, Routledge, 2013.
Gerald Ferrera, Margo Reder, Stephen Lichtenstein, Robert Bird, Jonathan Darrow,
CyberLaw: Text and Cases, 3/e, Cengage Learning, 2011.
Lee B. Burgunder, Legal Aspects of Managing Technology, 5/e, Cengage Learning, 2010.
N.D. Kapoor, 'Elements of Mercantile Law', Sultan Chand and Co., 1999.
Terry Halbert, Elaine Ingulli, Law and Ethics in the Business Environment, 8/e, Cengage
Learning, 2014.
Henry R. Cheeseman, Business Law: Legal Environment, Online Commerce, Business Ethics,
and International Issues, 9/e, Pearson Education, 2016.
Vakul Sharma, Information Technology Law and Practice, Universal Law Publishing, 2011.
M.C. KuchhalandVivekKuchhal, Business Law, 6/e, Vikas Publishing House, 2013.
Marianne M. Jennings, Business: Its Legal, Ethical, and Global Environment, 10/e, Cengage
Learning, 2014.
R. Sivarethinamohan, Industrial Relations and Labour Welfare: Text and Cases, PHI Learning
Pvt. Ltd., 2010.
*****
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COURSE CODE COURSE TITLE
MMC IM613 Elective Paper IV
ESSENTIALS OF MACHINE LEARNING
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
Machine learning is the brain behind business intelligence. Through machine learning applications,
businesses can better understand the consumer preferences and take smart decisions thus increase their
profits. This course gives an overview of most common machine learning methods and explains related
theoretical concepts from statistics and numeric methods.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe1 characteristics peculiar to the Machine learning platform and its components in
analytics.
CO.2 Use3 supervised machine learning techniques for data based decision making for applied usage
CO.3 Use3 unsupervised machine learning techniques for data based decision making for applied
usage.
CO.4 Use3 of unsupervised machine learning techniques for data based decisionfor different
applications.
CO.5 Utilize4 modules for different applications.
CO.6 Apply3 advance learning techniques to solvefor different applications.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Machine Learning: Machine Learning Foundations –Overview –
Types of machine learning - basic concepts in machine learning; Examples of
Machine Learning applications – Linear Models for Regression -Linear Basis
Function Models - The Bias-Variance Decomposition – Bayesian Linear
Regression - Bayesian Model Comparison.
7
II Supervised Learning I: Linear Models for Classification - Discriminant Functions
-Probabilistic Generative Models - Probabilistic Discriminative Models – Bayesian
Logistic Regression.
7
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III Supervised Learning II: Decision Trees – Classification Trees- Regression Trees -
Pruning. Neural Networks -Feed-forward Network Functions - Error Back
propagation - Regularization - Mixture Density and Bayesian Neural Networks -
Kernel Methods - Dual Representations - Radial Basis Function Networks.
Ensemble methods- Bagging- Boosting.
7
IV Unsupervised Learning I and II: Unsupervised Learning I: Clustering- K-means -
EM - Mixtures of Gaussians – The EM Algorithm in General -Model selection for
latent variable models – high dimensional spaces.
Unsupervised Learning II: The Curse of Dimensionality –Dimensionality
Reduction -Factor analysis - Principal Component Analysis - Probabilistic PCA-
Independent components analysis; Probabilistic Graphical Models.
7
NOTE: Class discussions to be supported by relevant case studies/problems/practicals..
REFERENCE BOOKS
Danish Haroon, Python Machine Learning Case Studies: Five Case Studies for the Data
Scientist, Apress, 2017. ---
Karthik Ramasubramanian, Abhishek Singh, Machine Learning Using R, Apress, 2016.
Luis Pedro Coelho, Willi Richert, Building Machine Learning Systems with Python, 2/e, Packt
Publishing Ltd, 2015.
Shai Shalev-Shwartz, Shai Ben-David, Understanding Machine Learning: From Theory to
Algorithms, Cambridge University Press, 2014.
Shai Shalev-Shwartz, Shai Ben-David, Understanding Machine Learning: From Theory to
Algorithms, Cambridge University Press, 2014.
Stephen Marsland, Machine Learning: An Algorithmic Perspective, 2/e, CRC Press, 2015.
*****
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COURSE CODE COURSE TITLE
MMC IM615 Elective Paper IV
MACHINE LEARNING LAB
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT (%) Mini. Passing %
- 2 1 Th(100)
FET 20 40%
40% CAT 30
ESE 50 40%
CONTENT
PRACTICAL DESCRIPTION HOURS
Practical 1 Linear Models for Regression/ Machine Learning applications. 2
Practical 2 Discriminant Functions/ Bayesian Logistic Regression. 2
Practical 3 Decision Trees/ Kernel Methods. 2
Practical 4 Clustering/ EM Algorithm/ latent variable models. 2
Practical 5 Factor analysis/ Probabilistic PCA/ Probabilistic Graphical Models. 2
Practical 6 Exploration Strategies/ Computational Learning Theory. 2
*Relevant Case(s)/Practical(s) work on above topics.
REFERENCE BOOKS
Danish Haroon, Python Machine Learning Case Studies: Five Case Studies for the Data Scientist,
Apress, 2017. ---
Karthik Ramasubramanian, Abhishek Singh, Machine Learning Using R, Apress, 2016.
Luis Pedro Coelho, Willi Richert, Building Machine Learning Systems with Python, 2/e, Packt
Publishing Ltd, 2015.
Shai Shalev-Shwartz, Shai Ben-David, Understanding Machine Learning: From Theory to
Algorithms, Cambridge University Press, 2014.
Shai Shalev-Shwartz, Shai Ben-David, Understanding Machine Learning: From Theory to
Algorithms, Cambridge University Press, 2014.
Stephen Marsland, Machine Learning: An Algorithmic Perspective, 2/e, CRC Press, 2015.
*****
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COURSE CODE COURSE TITLE
MMC IM617 Elective Paper V
PYTHON FOR ANALYTICS
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing %
2 - - 2 Th(100)
FET 20 40%
40% CAT II 30
ESE 100 40%
Course Description:
Data is the lifeblood of an organization. Competency in programming is an essential skill for
successfully extracting information and knowledge from data. This course is designed to introduce
learners to the basics of programming in python and to give a working knowledge of how to use
programs to deal with data.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe1 characteristics peculiar to the Python language and its components in analytics.
CO.2 Use 3data types in python language for applied usage.
CO.3 Employ4
keyword of python language for different applications.
CO.4 Operate4 modules for different applications.
CO.5 Use3 manipulations for applying knowledge of python platform.
CO.6 Use3 file operations for applying knowledge of python.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Python: An interpreted high level language, interactive mode and
script mode. Variables, Expressions and Statements. Mutable and Immutable
variable and Keywords; Operators and Operands in Python; Operator precedence,
Expressions and Statements; Taking input (using raw input() and input()) and
displaying output - print statement; Comments in Python.
7
II Decision Making and Flow Control: If - else statement and nested if – else while,
for, use of range function in for, Nested loops; Loop manipulation using pass,
continue and break; Use of compound expression in conditional constructs.
7
III Functions: Built-In Function, invoking built in functions; Module(Importing entire
module or selected objects using from statement); Functions from math, random,
time and date module; Composition; User Define Function: Defining, invoking
7
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functions, passing parameters (default parameter values, keyword arguments);Scope
of variables, void functions and functions returning values.
IV Strings and Lists: Creating, initializing and accessing the elements; String
operators, String built in functions and methods; Concept of mutable lists, creating,
initializing and accessing the elements of list. List functions and methods; Tuples
and Sets: Immutable concept, creating, initializing and accessing the elements in a
tuple; Tuple functions. Dictionary functions andMethods- Concept of key-value
pair, creating, initializing and accessing the elements in a dictionary; Traversing,
appending, updating and deleting elements
7
REFERENCE BOOKS
Clinton W. Brownley, Foundations for Analytics with Python: From Non-Programmer to
Hacker, "O'Reilly Media, Inc.", 2016.
Ivan Idris, Python Data Analysis, Packt Publishing Ltd, 2014.
Jake VanderPlas, Python Data Science Handbook: Essential Tools for Working with Data,
"O'Reilly Media, Inc.", 2016.
Samir Madhavan, Mastering Python for Data Science, Packt Publishing Ltd, 2015.
Thomas W. Miller, Modeling Techniques in Predictive Analytics with Python and R: A Guide to
Data Science, FT Press, 2014.
Wes McKinney, Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython,
2/e, "O'Reilly Media, Inc.", 2017.
*****
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COURSE CODE COURSE TITLE
MMC IM619 Elective Paper V
PYTHON FOR ANALYTICS LAB
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT (%) Mini. Passing %
- - 2 1 Pr (100) FEP 100 40% 40%
CONTENT
PRACTICAL DESCRIPTION HOURS
Practical 1 Installation and Working with Python, Setting Up Integrated Analysis
Environment (Pandas and NumPy)
2
Practical 2 Programming using Python conditional and loops block. 2
Practical 3 Organizing python codes using functions 2
Practical 4 Demonstrate String function and List in python 2
Practical 5 Demonstrate Tuples and Set in python. 2
Practical 6 Organizing python projects into modules, Importing own module as well as
external modules.
2
*Practical(s) on any other relevant topics which are not mentioned above.
REFERENCE BOOKS
Clinton W. Brownley, Foundations for Analytics with Python: From Non-Programmer to Hacker,
"O'Reilly Media, Inc.", 2016.
Ivan Idris, Python Data Analysis, Packt Publishing Ltd, 2014.
Jake VanderPlas, Python Data Science Handbook: Essential Tools for Working with Data,
"O'Reilly Media, Inc.", 2016.
Samir Madhavan, Mastering Python for Data Science, Packt Publishing Ltd, 2015.
Thomas W. Miller, Modeling Techniques in Predictive Analytics with Python and R: A Guide to
Data Science, FT Press, 2014.
Wes McKinney, Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython,
2/e, "O'Reilly Media, Inc.", 2017.
*****
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COURSE CODE COURSE TITLE
MMC IM621 Elective Paper VI
STATISTICAL ANALYSIS LAB
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT(%) Min. Passing %
- - 2 1 Pr (100) FEP 100 40%
Course Description:
The course is designed to introduce more advanced statistical methods that are used in data analysis and
social research. Prerequisite for this course is introductory statistics course; This course develops
students' understanding of a range of statistical methods along with their assumptions and limitations of
their application. A series of lab sessions will be given to provide opportunities for students to analyze
data by applying the techniques. It enables students to develop the capacity to carry out independent
statistical analysis
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe1 characteristics peculiar to the statistics and the SPSS environment to apply
statistics in the software environment.
CO.2 Use3 data presentation techniques for data based decision making.
CO.3 Apply3 testing techniques to data for solving business problems based on data validation.
CO.4 Utilize4 Bi-variate analysis techniques for data based decision for different applications
CONTENT
PRACTICAL DESCRIPTION HOURS
I Hands on SPSS basics- Orientation to Stats: Jargon and Software -
Introduction, Review of Statistics Basics, The SPSS/Software Environment.
4
II Creating data files and Creating and editing graphs and charts- Data,
Graph and Charts: Exploring Data with Graphs, Charts and other modes of
Presentations, Measures of Central tendency, Measures of Dispersions.
4
III Hands on using z test and Chi square testing/ANOVA - Hypothesis
Testing Techniques: Comparing 2 means (t-tests), Testing (z tests), Non
parametric testing (Chi square), Comparing Several Means: ANOVA.
4
IV Hands on regression-correlation, causal modeling - Regression-
Correlation, Causal Modeling: Regression-Correlation, Causal
4
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Modeling,Path Analysis and Structural Equation Modeling.
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Ajai S Gaur, Sanjaya S Gaur, Statistical Methods for Practice and Research: A Guide to Data
Analysis Using SPSS, SAGE Publications India, 2009.
Andy Field and Jerry Miles, Discovering Statistics using SAS, Sage Publications, 2010.
Gupta S. G., Fundamentals of Statistics, 7/e, Himalaya Publications, 2017.
Paul W. Thurman, Paul W Thurman, MBA Fundamentals: Statistics, CreateSpace Independent
Publishing Platform, 2016.
Research Methodology with SPSS by Rao and Tyagi, Shree Niwas Publications, 2009.
Robert Stine, Dean P. Foster, Statistics for Business: Decision Making and Analysis, 3/e,
Pearson, 2017.
T N Srivastava, ShailajaRego, Statistics for Management, McGraw-Hill Education, 2016.
OR
COURSE CODE COURSE TITLE
MMC IM621 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100) Certificate of successful completion of course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
DESCRIPTION
Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
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A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
Note: University consider minimum Four-week course as equivalent to one credit, minimum eight-
week course as equivalent to two credit, minimum twelve-week course as equivalent to three
credit, and so on; Student can select any number of credit course but as per curriculum structure
and considering semester time span, a student can earn maximum two credits after successful
completion of course only on his/her grade sheet. Thus, it is advisable to students that they should
go for minimum 8 weeks course / two credit course.
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**Important Note: To earn the credit for this course paper, student can select any one option from
above i.e. Statistical Anaysis Lab or MOOC.
*****
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SPECIALIZATION ELECTIVE V: TOURISM MANAGEMENT (TM)
COURSE CODE COURSE TITLE
MMC TM607 Elective Paper I
TOURISM SERVICES MARKETING
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course introduces the theories and principles of tourism marketing, analysis and evaluation of the
market for the tourism industry. This course studies the concepts and theories of tourism product quality
management.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Develop5an understanding of the special context and techniques of the marketing of services
that services play in the economy and its future.
CO.2 Understand2 the concept of marketing environment and source of information in tourism
marketing.
CO.3 Enrich the knowledge1 on advance economies of the world which are now dominated by
services.
CO.4 Learn2 the quality philosophies and tools in the service perspective.
CO.5 Identify4 the market segments and target markets in Tourism marketing
CO.6 Understand2 the concept of marketing mix in tourism
CONTENT
UNIT DESCRIPTION HOURS
I Foundation of Services Marketing: Introduction of Services- Concept, Nature,
Characteristics, Four I’s of Services, Classification, Importance of Services
Marketing. Service Quality – SERVQUAL Model, Qualifying and Vantage Factors,
Service Triangle; Service Industry.
7
II Tourism Services Market Segmentation: Types of Markets in Tourism.
Segmentation, Targeting, Positioning and Differentiation of Services. Tourist
7
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Behaviour and Its Types. Application of 7 Ps of Services Marketing Mix for Tourism.
III E-services: Online Consumer Behavior; Tourism marketing: Its uniqueness.
Distribution Strategies for Services – Challenges in Distribution of Services.
7
IV Tourism Product and Service Issues: Nature and type of tourism product. Managing
the tourism product. Product / service decisions and product formulation, New
product development; Branding and packaging decisions. Tourist destination life
cycle.
7
V Pricing, Place and Promotion Strategy for Tourism services: Pricing policies and
practices; Place (Service logistics): Distribution Channels in travel and tourism. The
meaning and importance of Integrated Marketing Communication Approach;
Promotional Mix.
7
VI Process, People and Physical Evidence: Process- Service blueprinting; Physical
evidence, Roles of Physical Evidence, Dominant and peripheral goods as physical
evidence; Managing People and Internal Marketing - Internal marketing at a
destination.
7
NOTE: Class discussions to be supported by relevant case studies
REFERENCE BOOKS
David Bowie, Francis Buttle, Hospitality Marketing: Principles and Practice, Routledge,
2011.
Kotler, Marketing for Hospitality and Tourism, 4/e, Pearson Education India, 2008.
Manjula Chaudhary, Tourism Marketing, Oxford University Press, 2010.
Mike Morgan, Ashok Ranchhod, Marketing in Travel and Tourism, 4/e, Routledge, 2010.
Nilanjan Ray, Dilip Kumar Das, Raj Kumar, Tourism Marketing: A Strategic Approach, CRC
Press, 2017.
Ray, Nilanjan, Emerging Innovative Marketing Strategies in the Tourism Industry, IGI
Global, 2015.
Rebecca Dei Mensah, Ishmael Mensah, Management of Tourism and Hospitality Services,
2/e, Xlibris Corporation, 2013.
*****
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COURSE CODE COURSE TITLE
MMC TM609 Elective Paper II
TOURISM PLANNING AND DEVELOPMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is to focus on tourism planning as a process and set of techniques for sustainable tourism
development. It examines the physical environment of tourism planning, and the social, cultural and
political realities of tourism planning and policy-makingand tourism development.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Understand2 the concept of tourism destination and tourism destination life cycle concept.
CO.2 Analyze4 various approaches applied in tourism planning.
CO.3 Apply3 the concept of community participation approach in tourism.
CO.4 Identify1 the factors that affect carrying capacity of a destination and the measures required to
enhance the carrying capacity of a destination.
CO.5 Understand2 the components and mechanism of tourism.
CO.6 Acquire1 Knowledge in the planning and development of tourist attractions.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Tourism Policy: Concept, need, objective, institutional framework
and the principal lines of public tourism policy; The role of government, public and
private sector in formulation of tourism policy; Role of international, national, state
and local tourism organisations in carrying out tourism policies.
7
II Future World Tourism Policy: Issues-safety and security, impact of world’s
economy on tourism, utilizing e-commerce tools in tourism, emerging tourism
markets, quality tourism products and experiences, partnerships and strategic
alliances in tourism.
7
III Policy initiatives in India: Historical background of tourism policy and planning in
India- National Tourism Policy (1982), National Action Plan on Tourism (1992),
7
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National Tourism Policy 2002, The latest tourism policy of Ministry of Tourism,
Govt. of India. Current National Tourism Development Goals and strategies.
Investment opportunities and government policy for investment in hotel/tourism
industry. Sources of funding.
IV Tourism Planning: Origin, concept, approaches and process of tourism planning;
Techniques of plan formulation; Levels and types of Tourism Planning-International,
National, Regional. Planning for tourism destinations- objectives, methods, steps and
factors influencing planning;
7
V Tourism Planning for Destination: Cities, Rural sites, Protected Areas, Beach
resorts and Mountain Resorts. Destination life cycle concept and its applicability in
planning. Tourism and Five-year Plans in India with special reference to current Five
Year Plan. Make in India Initiatives for Tourism.
7
VI Sustainable Tourism Planning and Development: Indian Tourism Development
Corporation-objectives and Organization, National Tourism Advisory Council-Role,
Function and Schemes, Ministry of Tourism-Objectives and Schemes, Ecotourism,
Sustainable Tourism-Concept, Need, Criteria and Indicators for India. Incredible
India Campaign objectives and its Impact on Indian Tourism.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Clare A. Gunn, Turgut Var, Tourism Planning: Basics, Concepts, Cases, Psychology Press,
2002.
Goeldner, C. R., and Ritchie, J. R. B., Tourism: Principles, Practices, Philosophies. John Wiley
and Sons, 2009.
Hall, C. M., Tourism Planning: Policies, Processes and Relationships, 2/e, Pearson Education
Canada, 2008.
Harrison, L. C., and Husbands, W., Practicing Responsible Tourism: International Case Studies
in Tourism Planning, Policy, and Development, 1/e, Wiley, 2010.
Peter Mason, Tourism Impacts, Planning and Management, 3/e, Routledge, 2015.
Telfer, D. J., andSharpley, R., Tourism and Development in the Developing World, Routledge,
2008.
*****
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COURSE CODE COURSE TITLE
MMC TM611 Elective Paper III
HOSPITALITY AND TOURISM LAWS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The course focuses on a broad range of legal issues to provide a fundamental overview of hospitality and
tourism practice. This course covers the topics basic legal principles and procedures; the hotel-guest
relationship; laws regarding food and beverage operations; legal standards of employee contracts;
government regulations; etc.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Prepare6 the learners with knowledge and skills essential to understand the various laws
involved in the hospitality Industry
CO.2 Help1 learners to become competent for both practicing and knowing the laws that apply to
every area of the Industry.
CO.3 Identify1 the elements involved related to Passport Laws.
CO.4 Recognize1 the international tourism laws.
CO.5 Identify1 the elements involved related to Visa Laws
CO.6 Understand2 Laws related to environment and wildlife.
CONTENT
UNIT DESCRIPTION HOURS
I Hotelkeepers Liability: Hotels liability regarding Guest’s Property, Safety. Hotels
right to evict a guest, Hospitality practices compensation for injury for loss- health
and safety laws-Essentials of Food and Drug laws.
7
II Legal Rights: Rights of Guests as Buyers of Goods, Consumer of Goods and
services including rights of passengers and tourists. Standard of Care for their life,
body and property.
7
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III Passport and Visa Laws- Laws related to Foreign Guests, Safety and security of
tourist, Tourist Police, place of Tourism in the constitution, need of tourism
legislation.
7
IV Cyber Crimes– IT Act 2000 – Environmental protection Laws – Definition of
Intellectual Property Rights – Copy rights – Trademarks –International Tourism
Laws.
7
V Laws related to Tour operation: Law designed for Adventure Tour operation,
special permits for rafting, paragliding. Travel Insurance and consumer protection
act, International consumer protection acts in tourism.
7
VI Acts: Evacuation and International insurance business, foreigners act, passport act
and visa extension. Ancient Monument Act, RTI, Laws related to environment and
wildlife.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
John R. Goodwin, Jolie R. Gaston, Hotel, hospitality, and tourism law, 5/e, Gorsuch
Scarisbrick, 1997.
Karen Morris, Norman G. Cournoyer, Anthony G. Marshall, Hotel, Restaurant, and Travel
Law: A Preventive Approach, 7/e, Thomson Delmar Learning, 2008.
Mark Poustie, Jenifer Ross, Norman Geddes, Hospitality and Tourism Law, International
Thomson Business Press, 1999.
Stephen C. Barth, David K. Hayes, Hospitality Law: Managing Legal Issues in the Hospitality
Industry, John Wiley and Sons, 2006.
Trevor C. Atherton, Trudie A. Atherton, Tourism, Travel and Hospitality Law, 2/e, Thomson
Reuters (Professional) Australia Limited, 2011.
*****
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COURSE CODE COURSE TITLE
MMC TM613 Elective Paper IV
TRAVEL AGENCY AND OPERATIONS MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is designed to provide students with the basic skills and procedures required by professional
travel agency managers. It includes topics like travel intermediaries, travel agencies and tour operators;
travel agents; etc.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Know1 the meaning of travel trade.
CO.2 Understand2 the rules and regulations that govern the approval of a travel agency a tour
operator.
CO.3 Analyze 4about the integration and linkage in travel trade.
CO.4 Understand2 the concept and approach applied to tourism plan.
CO.5 Explain2 the role and function of travel agencies.
CO.6 Prepare6 travel itinerary considering its components.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Travel Intermediaries: Travel and Tourism Industry Structure and
the Travel Intermediaries; Travel Agency and Tour Operator- Definition and
Differentiation, Types, and Importance;
7
II Travel Intermediaries: Historical growth and development of travel intermediaries;
linkages of travel intermediaries, career ladder in travel intermediaries; Organisation
structure and departmentalization of large-scale and small scale travel intermediary.
The future role of travel intermediaries.
7
III Tour Operations: Major functions of tour operator - tour package formulation, pre-
tour management, tour operations and post-tour management; designing and printing
of tour brochure. Tour package marketing and promotion. Source of income of tour
7
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operator. The social responsibility of tour operators; Incentive and Concessions
applicable to Tour Operators in India.
IV Travel and Tourism Retailing: Functions of a standard travel agency- travel
information and counseling; reservation; ticketing; immigration related services-
passport; visa; heath regulations; currency regulations; baggage rules; travel Insurance
etc.
7
V Tour Operation Business: Sources of Funding, Comparative Study of Various Type
of Organisation, Government Rule of Getting Approval, IATA Rules, Regulations
and Accreditation, Documentation; Source of Earning: commission, service charges
and mark up on tours.
7
VI Understanding the role of Govt. and other organizations in travel and trade:
Roles and contribution of PATA, ASTA, TAAI, IATO, ATAOI, ADTOI;
7
Note: Practical(s) or mini assignments/projects/Case(s): selected case studies of Thomas
Cook, Cox and Kings Ltd., Make My Trip.com, Le Passage to India and Southern
Travels Pvt. Ltd.
REFERENCE BOOKS
A. K. Bhatia, Business of Travel Agency and Tour Operations Management, Sterling
Publishers Pvt. Limited, 2017.
Chand, Mohinder, Travel Agency Management: An Introductory Text, 2/e, Anmol Publications
Pvt. Ltd., 2009.
J.M.S. Negi, Travel Agency and Tour Operations: Concepts and Principles, 2/e, Kanishka
Publishers, Distributors, 2006.
L.K. Singh, Management of Travel Agency, Gyan Publishing House, 2008.
Robinson, P., Operations Management in the Travel Industry, CABI, 2009.
Sunetra Roday, Archana Biwal, Joshi Vandana, Tourism Operations and Management, Oxford
University Press, 2009.
*****
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COURSE CODE COURSE TITLE
MMC TM615 Elective Paper V
FACILITY AND SECURITY MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course will introduce students to the key components involved in the design and management of
hospitality facilities. The student will acquire knowledge of the following: the nature of hospitality
facilities, maintenance needs, the primary facility systems, responsibilities of facility manager and facility
department and Maintenance Management System, etc.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Explain2 the concepts and importance of Facility Management.
CO.2 Describe2 the basics of Heating, HVAC, electrical systems in the hotel.
CO.3 Explain2 environment management practices in hospitality industry and importance of green
hotel concept.
CO.4 Interprete2 types of security and safety and security measures in hospitality industry.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Facility Management: Role of facilities – Cost associated with
facilities; Importance of Facility Management; Planning considerations - Planning
of office area, food and beverage service outlet areas and service support areas;
Responsibilities of facility manager.
7
II Maintenance Management System: Types of maintenance and repair- Contract
maintenance services; Heating system: Heating sources and equipment; Cooling
sources and equipment-HVAC system: types and maintenance; Electrical
system: components.
7
III Environment and Sustainability Management: Environment Management
practices in hospitality industry; Pollution and control: air, water and noise; Green
Hotel – Concept & Importance.
7
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IV Safety and Security Systems: Importance of safety and Security systems
measures- Types of Security; Fire safety: Causes, Types of fires, Prevention and
Control; Types of Security in the Hotels- Types of Emergency Situations
Encountered in Hotels- Security Measures; Evacuation plans-Security: key controls,
electronic locks-Terrorism and anti-social events - measures.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Ahmed Hassanien, Crispin Dale, Facilities Management and Development for Tourism,
Hospitality and Events, CABI, 2013.
Christine Jones, Valerie Jowett, Managing Facility, Taylor and Francis, 2010.
David M. Stipanuk, Hospitality Facilities Management and Design, 3/e, Prentice Hall PTR,
2012.
G Raghubalan, Hotel housekeeping Operations and Management, 3/e, Oxford University
Press, 2015.
John A. Cousins, David Foskett, Cailein Gillespie, Food and Beverage Management. Prentice
Hall, 2002.
Tarun Bansal, Hotel Facility Planning, OUP India, 2010.
*****
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COURSE CODE COURSE TITLE
MMC TM617 Elective Paper VI
MINI PROJECT
(Program Elective, School of Commerce and Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT(%) Min. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with techniques used in marketing research and to
learn to apply these techniques to marketing decision-making. The course is based on an individual/team
research work including literature studies according to the study plan. An individual/team study plan will
be written by the student(s) under the supervision of course instructor/supervisor which serves as a project
description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 presentation and analytical skills.
CO.2 Write6 project report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
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The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
OR
COURSE CODE COURSE TITLE
MMC TM617 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Commerce and Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100) Certificate of successful completion of course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
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DESCRIPTION
Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
Note: University consider minimum Four-week course as equivalent to one credit, minimum eight-
week course as equivalent to two credit, minimum twelve-week course as equivalent to three
Sanjay Ghodawat University Kolhapur
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credit, and so on; Student can select any number of credit course but as per curriculum structure
and considering semester time span, a student can earn maximum two credits after successful
completion of course only on his/her grade sheet. Thus, it is advisable to students that they should
go for minimum 8 weeks course / two credit course.
**Important Note: To earn the credit for this course paper, student can select any one option from
above i.e. Mini Project or MOOC.
*****
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SPECIALIZATION ELECTIVE VI: AGRIBUSINESS MANAGEMENT (AB)
COURSE CODE COURSE TITLE
MMC AB607 Elective Paper I
INDIAN ECONOMY AND AGRICULTURE (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th & Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand1 various environmental concepts in which the agri-business is conducted
CO.2 Understand1micro and macro environmental forces and their impact on agribusiness.
CO.3 Comprehend1basic concept involved in developing Agri Business Economics
CO.4 Distinguish4 different strategies used Agri business Economics.
CO.5 Recognize2 importance of organizational agri business management
CO.6 Understand1 the importance and concept of Agri Economics
CONTENT
UNIT DESCRIPTION HOURS
I Indian Agriculture under the Five Year Plans: The Green Revolution, The place of
agriculture in the national economy, progress of agriculture under the Five Year
Plans, Present position of Indian Agriculture : Looming Crisis, New Thrust Areas in
Agriculture, National Commissions of Farmers and Green Revolution, Crop Pattern
inIndia since 1951.
7
II Land Reforms: The need and scope for land reforms in a developing economy, the
abolition of intermediaries, tenancy reforms, ceiling on land holdings, an appraisal of
land reforms
Size of Farms and Productive Efficiency, Meaning of economic holding, changing
pattern of ownership and operational holdings in India,
7
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III Farming and Irrigation: Farms size and Irrigation, Productivity/ Profitability and
farm efficiency, the problem of sub division and fragmentation of holdings,
cooperative farming. Irrigation, multipurpose river valley project a controversy,
irrigation in the 12th plan, private sector participation in irrigation,
7
IV Fertilizers and Other Agricultural Inputs: fertilizers, pesticides, manures,
improved seeds, soil conservation and reclamation, livestock and dairy development,
mechanization of agriculture
7
V Agriculture Labor: Present position of agricultural Labour in India, Agricultural
Labour and Minimum Wages, Abolition of Bonded Labour, Recommendations of
National Commissions on Rural Labour (NCRL)
7
VI Unorganized Sector and Informalisation of the Indian Economy: Unorganized
sector and India’s Informal economy, size of unorganized sector, poverty,
vulnerability and unorganized sector employment – the high degree of correlation,
estimate of organized and unorganized workers, self-employed workers in
nonagricultural sector, agricultural laborers, bonded labor, working conditions
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Adhikary M., Economic Environment of Business, 6E, S. Chand.
Dutt and Sundaram, Indian Economy, S. Chand, 2016.
Francis Cherunilam, Business Environment, Himalaya Publications, 2018.
K Aswathappa, Essentials of Business Environment, Himalaya Publications, 2014.
N. Janardhana Rao, Indian Agriculture - issues and perspectives, ICFAI, University Press.
Uma Kapila, Indian Economy Since Independence: A comprehensive and critical analysis of
India's economy, Academic Foundation, 1947-2017.
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COURSE CODE COURSE TITLE
MMC AB609 Elective Paper VII
AGRICULTURE MARKETING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2 the concepts of Agri Business Marketing,
CO.2 Discuss2 various types of Rural marketing.
CO.3 Examine3 the agri packaging techniques and practices.
CO.4 Critically Evaluate the current Agriculture Produce Pricing mechanism.
CO.5 Understand2the importance of marketing of Agriculture Inputs.
CO.6 Understand2 the challenges of Indian Cottage Industries
CONTENT
UNIT DESCRIPTION HOURS
I Agriculture Marketing: Meaning and scope, market structure, factors influencing
market, marketable surplus. Characteristic of good marketing system, agri market and
economic development.
7
II Marketing system: Rural marketing and its types, marketing channels, distribution
system of agri inputs and outputs, promotion system for agri products.
7
III Marketing functions and classifications: Meaning, classification, grading,
standardization, storage and its types, warehousing, packaging and processing
system, transportation of agri goods, value addition for agri goods
7
IV Agriculture Prices in India: Market intelligence unit, State government agencies,
State bureau of economics and statics, APEDA, MSP, CACP, APMC, DSO,
agriculture marketing andKrishiUpajMandiSamiti.
7
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V Marketing of Agricultural inputs: Indian Tractor Industry- Overview, fertilizer
industry in India, An Introduction, Indian Agrochemical market, An Introduction,
Global Agrochemical Market: A brief Overview.
7
VI Marketing of Cottage Industries Characteristics of Indian Handicraft industry,
Nature of Indian Handicrafts, selected cottage industries clusters identified for
enhanced exports, Challenges for rural cottage industries.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Anil Bhatt, Agricultural Marketing, New India Publishing Agency, 2015.
Jainn, ManoharLal, Marketing of Agri Inputs, Himalaya Publishing House.
Lakshmi Dhar Hatai, Agricultural Marketing Management, New India Publishing Agency- Nipa,
2016.
Pingali Venugopal, Ram Kaundinya, Agri-input Marketing in India, SAGE Publishing India,
2014.
S. P. Seetharaman, Agricultural input marketing, Oxford and IBH Pub. Co., 1992.
S. S. Acharya and N. L. Agarwal, Agriculture Marketing in India, Oxford and IBH Pub. Pvt. Ltd.,
2004.
*****
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COURSE CODE COURSE TITLE
MMC AB611 Elective Paper VIII
COMMODITY MARKETS AND FUTURE TRADES (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Analyze4 Various Sources of Market Information
CO.2 Understand2 the Speculator mechanism in commodity futures.
CO.3 Monitor5 the Risk in Commodity Trading.
CO.4 Explain2 various Important global and Indian commodity exchanges.
CO.5 Analyze4 the Commodity market.
CO.6 Analyze4 trading pattern of different commodity groups.
CONTENT
UNIT DESCRIPTION HOURS
I Risk in Agriculture Markets: Sources of market information and IT tools for
marketing. History and Evolution of commodity markets terms and concepts: spot,
forward and futures Markets.
7
II Commodity Markets – factors influencing spot and future markets. Speculatory
mechanism in commodity futures. Commodity exchange platforms. Transaction and
settlement – delivery mechanism - role of different agents - trading strategies -
potential impact of interest rate.
7
III Risk in Commodity Trading: importance and need for risk management measures –
managing market price risk: hedging, speculation, arbitrage, swaps - pricing and their
features.
7
IV Important Global and Indian Commodity Exchanges: Contracts Traded – special
features Regulation of Indian commodity exchanges - FMC and its role. Foreign
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Exchange, FDI in Commodity Markets.
V Fundamental vs. Technical Analysis – construction and interpretation of charts and
chart patterns for analyzing the market trend.
7
VI Market Indicators: Back Testing; Introduction to technical analysis software –
analyzing trading pattern of different commodity groups.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Jack D. Schwager, The Concise Handbook of Futures Markets, Kaufman PJ John Wiley and
Sons, 2017.
Leuthold RM, Junkus JC and Cordier JE, The Theory and Practice of Futures Markets,
Lexington Books.
Lofton T., Getting Started in Futures, 5E, John Wiley and Sons.
Purcell WD, Agricultural Futures and Options: Principles and Strategies, 2E, Macmillan
Publication.
Wasendorf RR and McCafferty, All about Commodities from the Inside Out, McGraw-Hill,
2008.
*****
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COURSE CODE COURSE TITLE
MMC AB613
Elective Paper IX
CO-OPERATIVES MANAGEMENT AND AGRI PROCESSING
INDUSTRIES (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2elements of Cooperative sector.
CO.2 Discuss2 the functions and purpose of Cooperatives.
CO.3 Analyze4 various Cooperatives in Agribusiness.
CO.4 Classify3 various Agro-processing industries in India.
CO.5 Discuss2 the Recent Trends in Agri-business Management
CO.6 Understand2 the Supply Chain of Agro products
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Co-operatives: Cooperative administration- a global perspective,
cooperative sector and economic development, Co-operatives with its present
Scenario.
7
II Cooperative Management: Nature, Functions and Purpose of Cooperatives –
Procurement, Storage, Processing, Marketing, Process of Cooperative Formation,
Role of Leadership in Cooperative Management.
7
III Overview of Agribusiness Cooperative: Credit Cooperatives, Cooperative
Marketing, Dairy Cooperative; Financing Agribusiness Cooperative.
7
IV Agro-processing industries in India: Sugar industry- Dairy processing –Cotton
textiles – Oil Seeds processing- Sericulture, Horticulture, and floriculture
processing – Problems and prospects of Agro-processing.
7
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V Recent Trends in Agri-business Management -ITC E-choupal, Contract
Farming, Precision Farming, Organic Farming.
7
VI Supply Chain Agro Products: Logistics via Agro Products, Containerization,
Cold- Storage and Transportation for Agri Products.
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Akmat J.S., New Dimensions of Cooperative Management, Himalaya Publishing House.
Ansari A.A., Cooperative Management Patterns, Anmol Publishers.
Sah A.K, Professional Management for the Cooperatives, Vikas Publishing House.
*****
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COURSE CODE COURSE TITLE
MMC AB615 Elective Paper XI
AGRICULTURE RESEARCH AND EXTENSION (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 the concepts of Research and its implications on Agriculture.
CO.2 Analyze4 advantages and disadvantages of ICT.
CO.3 Use6 ICT in Agriculture Research.
CO.4 Understand2 the pre- requisites of ICT enabled extension.
CONTENT
UNIT DESCRIPTION HOURS
I Research – Meaning, importance, characteristics. Agriculture research – Meaning,
concept and problems in Agriculture research. Types and methods of Research –
Fundamental, Applied and Action research, Exploratory, Descriptive, Diagnostic,
Evaluation, Experimental, Analytical, Historical, Survey and Case Study.
7
II ICTs: Concept, definition, tools and application in extension education.
Reorganizing the extension efforts using ICTs, advantages, limitations and
Opportunities.
7
III ICTs projects: case studies in India and developing world. Different approaches
(models) to ICTs. ICT use in field of extension- Expert systems on selected crops
and enterprises Agricultural web sites and portals related crop production, diseases
and crop production (ICAR, NSC, IIPM, KF Bio plants, Czenta, MAFCO, etc.).
7
IV ICT Extension Approaches: Pre-requisites, Information and Science needs of
farming community. Need integration. Human resource information. Intermediaries.
Basic e-extension training issues. ICT enabled extension pluralism. Emerging issues
in ICT.
7
NOTE: Class discussions to be supported by relevant case studies..
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REFERENCE BOOKS
Meera S.N., ICTs in Agricultural Extension: Tactical to Practical, Ganga-Kaveri Publication
House. Varanasi. 2008
Mulay S and Sabaratnam, Research Methods in Extension Education, 1983; Manasavan.
Willem Zip, Improving the Transfer and Use of Agricultural Information - A Guide to
Information Technology, The World Bank, Washington.
*****
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COURSE CODE COURSE TITLE
MMC AB617 Elective Paper VI
MINI PROJECT
(Program Elective, School of Commerce and Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT(%) Min. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with techniques used in marketing research and to
learn to apply these techniques to marketing decision-making. The course is based on an individual/team
research work including literature studies according to the study plan. An individual/team study plan will
be written by the student(s) under the supervision of course instructor/supervisor which serves as a project
description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 presentation and analytical skills.
CO.2 Write6 project report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
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The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
OR
COURSE CODE COURSE TITLE
MMC AB617 Elective Paper VI
MASSIVE OPEN ONLINE COURSES (MOOCs)
(Program Elective, School of Commerce and Management) | (Ver 1.1)
Lect. Tut. Pract. Credits Evaluation Scheme
Component Exam WT (%) Mini. Passing
- - 4 2 Pr (100) Certificate of successful completion of course./OR
FEP 100 40%
Learning Outcome(s):
After completion of this course, students should be able to -
CO1 State2 personal motivation for producing and using Open Educational Resources (OERs).
CO2 Evaluate5 some examples of educational resources for active open learning.
CO3 Plan2 a structured learning experience using a range of resources.
CO4 Use3 OER for self-development.
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DESCRIPTION
Learners are encouraged to opt for Massive Online Open Courses (MOOCs). Massive Open
Online Courses (MOOCs) are such online courses which are developed as per the pedagogy stated
in the AICTE regulation (2016) or equiavelent; following the four quadrant approach and made
available on the SWAYAM platform of Government of India. (AICTE (Credit Framework for
online learning course through SWAYAM) Regulations, 2016).
A Massive Open Online Course (MOOC) aimed at unlimited participation and open access via the
web. In addition to traditional course materials, such as filmed lectures, readings, and problem
sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs), as well as immediate
feedback to quick quizzes and assignments.
Massive Open Online Courses (MOOCs) are available for anyone to enrol. MOOCs provide an
affordable and flexible way to learn new skills, advance your career and deliver quality
educational experiences at scale.
A course coordinator / faculty guide shall be assigned for such courses. The course coordinator /
faculty guide shall oversee the progress of the learner as well as evaluate the learner. The learner
shall select the Course that he/she desires to opt for and submit an outline of the proposed study
relevant to the course. The course coordinator / faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and comprehensive
coverage of the topic.
There is no defined syllabus for the MOOC courses in curriculum. Since MOOC is a guided self-
study course. 8 weeks / minimum 40-42 hours of work shall be equivalent to two credit.
Students shall apply to the Dean / Head of the Department of the School in advance and seek
permission for seeking credit for the proposed MOOCs, he/she wishes to pursue through
departmental MOOC coordinator.
The commencement date and completion date of the MOOC such as Professional Certifications
shall be within the admission date for the MBA Part II programme or before the completion of
MBA II Semester III. Student has to submit a certificate regarding successful completion of the
MOOCs course duly signed by the competent authority and issued through the Host Institution to
the departmental MOOC Coordinator before end of the semester. The marks or grade sheet /
Certificate regarding successful completion of the MOOCs course of the student that counts for
final award of the credit by the University. In case due to any genuine reason or official/technical
difficult to get the course completion certificate from the competent authority within said period,
in such situation the departmental MOOC Coordinator or faculty subject expert will evaluate the
students for the practical/lab component and accordingly incorporate these marks/grade in the
overall marks/grade which can be considered for credit count.
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Note: University consider minimum Four-week course as equivalent to one credit,
minimum eight-week course as equivalent to two credit, minimum twelve-week course as
equivalent to three credit, and so on; Student can select any number of credit course but as
per curriculum structure and considering semester time span, a student can earn maximum
two credits after successful completion of course only on his/her grade sheet. Thus, it is
advisable to students that they should go for minimum 8 weeks course / two credit course.
**Important Note: To earn the credit for this course paper, student can select any one option from
above i.e. Mini Project or MOOC.
*****
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MASTERS OF BUSINESS
ADMINISTRATION (M.B.A.)
PROGRAM
PART II
(SEMESTER IV)
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COURSE CODE COURSE TITLE
MMC602 PROJECT MANAGEMENT
(Program Core, School of Commerce and Management) | (Ver. 1.1 )
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Mini. Passing %
3 1 - 4 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course guides students through fundamental project management concepts and behavioral skills
needed to successfully launch, lead, and realize benefits from projects in profit and non-profit
organizations. Successful project managers skillfully manage their resources, schedules, risks, and scope to
produce a desired outcome. In this course, students explore project management with a practical, hands-on
approach through case studies and class exercises. A key and often overlooked challenge for project
managers is the ability to manage without influence—to gain the support of stakeholders and access to
resources not directly under their control.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 project management concepts.
CO.2 Use3 project management tools, techniques and skills and align critical resources for effective
project implementation
CO.3 Analyse4 project planning activities that accurately forecast project costs and timelines.
CO.4 Evaluate5 effective project execution and control techniques that result in successful projects.
CO.5 Understand2 how to manage project cost and quality.
CO.6 Propose6 project closure activities.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction of Project Management: Introduction, Need for Project Management,
Project Management Knowledge Areas and Processes, The Project Life Cycle, The
Project Manager (PM), Phases of Project Management Life Cycle, Project
Management Processes, Impact of Delays in Project Completions, Essentials of Project
Management Philosophy, Project Management Principles, Project Identification and
Selection, Project Identification Process, Project Feasibility Studies, Project Break-
7
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even point.
II Project Planning: Introduction, Project Planning, Need of Project Planning, Roles,
Responsibility and Team Work, Project Planning Process, Work Breakdown Structure
(WBS) Organizational Structure and Organizational Issues, Roles and Responsibilities
of Project Leader, Relationship between Project Manager and Line Manager.
7
III PERT and CPM: Introduction, Development of Project Network, Time Estimation,
Determination of the Critical Path, PERT Model, Measures of variability, CPM Model,
Network Cost System, Resource Allocation, Scheduling, Project Cost Estimate and
Budgets, Cost Forecasts.
7
IV Project Risk Management: Introduction of Risk Management, Role of Risk
Management in Overall Project Management, Steps in Risk Management, Risk
Identification, Risk Analysis, Reducing Risks.
7
V Project Quality Management: Project Quality Management and Value Engineering,
Quality Concepts, Value Engineering Purchasing and Contracting for Projects,
Purchase Cycle, Contract Management, Procurement Process.
7
VI Project Execution and Control: Introduction, Performance Measurement,
Productivity, Project Performance Evaluation, Benefits and Challenges of Performance
Measurement and Evaluation, Controlling the Projects, Project Execution, Project
Control Process, Purpose of Project Execution and Control, Project Close-out,
Termination and Follow-up, Project Management Software.
7
Case study on mentioned units.
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS
Clifford F. Gray, Erik W. Larson, Project Management: The Managerial Process, McGraw Hill
Publication.
Greg Horine, Project Management Absolute Beginner's Guide, 3E, 2012.
K. Nagarajan, Project Management, 7E, New Age International Publisher, 2017.
Kathy Schwalbe, Introduction to Project Management, 2E, Cengage Learning, 2008.
Mike Field, Laurie S. Keller, Project Management, Cengage Learning EMEA, 1998.
Sadhan Choudhury, Project Management, Tata McGraw-Hill Education, 1988.
*****
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COURSE CODE COURSE TITLE
MMC604 Elective Paper VII
ENTREPRENEURSHIP (Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme
Component Exam WT(%) Mini. Passing %
2 1 - 3 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course is designed to help students evaluate the business skills and commitment necessary to
successfully operate an entrepreneurial venture and review the challenges and rewards of
entrepreneurship. This course provides business and non-business majors with the skills necessary to
succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business
plan, obtaining financing, marketing a product or service and developing an effective accounting system
will be covered.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Recognize2 various concepts of entrepreneur necessary for becoming successful entrepreneur.
CO.2 Explain2 factors influencing entrepreneurship development and role of entrepreneurship in
economic development of a country.
CO.3 Recognise2 government support system working for entrepreneurship development.
CO.4 Discuss2 women entrepreneurs and challenges faced by women entrepreneur and Explain2 the
Importance of Social entrepreneurship.
CO.5 Explain2 Importance of technology and rural area entrepreneurship.
CO.6 Understand 2 the concept of feasibility report which in turn will assist them to prepare
6 report
of any proposed business.
CONTENT
UNIT DESCRIPTION HOURS
I Entrepreneurship Perspectives: Concept of Entrepreneur, Qualities of
Entrepreneur and Types of entrepreneurs; Entrepreneurship and Enterprise.
Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur
Vs. Manager.
4
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Tutorial Case studies of Successful entrepreneurs to understand the qualities of an
entrepreneur./ Assignment on Types of entrepreneurs.
2
II Factors influencing Entrepreneurship Development: Economic and Non-
economic like individual, environmental, socio-cultural etc.; Link between
Entrepreneurship and Economic Development;
4
Tutorial Developing entrepreneurial competencies through business game. 2
III Entrepreneurial Support System: Meaning of Micro, Small and Medium
Enterprises; Government support schemes for entrepreneurship development, DIC
(District Industries Centre’s role and functions); Entrepreneurship Development
Program (EDP): Need, Objective, Course contents; Various phases of EDP;
4
Tutorial Desk Assignment on Identifying Various Entrepreneurship related Training and
Development Institutions in India and preparing a report.
Study assignment on Government support schemes for entrepreneurship
development.
Role of various institutions in developing entrepreneurship in India (A brief
description only).
2
IV Women and Social Entrepreneurs: Meaning and Challenges of Women
entrepreneur; Social Entrepreneurship – Meaning and challenges in Social
Entrepreneurship.
4
Tutorial Case Study on Women Entrepreneur(s)/ Cases in Social Entrepreneurship Grameen
Bank / SWACH Sewa Sakahari Sansta Maryaadit / Hiware Bazar / Arvind Eye
Hospital etc.
2
V Technology and Rural Area Entrepreneurship: Overview and definition of
Technology Entrepreneurship; Rural Area Entrepreneurship development.
4
Tutorial Desk research: Students to study 4 case studies related to success stories of today’s
Global and Indian Technology Entrepreneurs. (Google, Apple Inc., Microsoft, Tata,
Samsung, Reliance Industries, etc.)
2
VI Enterprise Launching: Developing Business Idea- Product selection process,
Search, Screening and Evaluation of ideas. Sources of Capital Developing a
Business Plan; Meaning of Projects; Project Appraisal- Economic Analysis, Market
Analysis, Financial Analysis, Technical feasibility, Managerial Competency.
4
Tutorial Exercise on preparation of Business plan. 2
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REFERENCE BOOKS
Bolton, Bill and John, Thompson. Butterworth-Heinemann, Entrepreneurs: Talent,
Temperament, Technique, 2/e, MA. 2004.
David Stokes, Nicholas Wilson, Martha Mador, Entrepreneurship, Cengage Learning EMEA,
2010
Peter Drucker, Innovation and Entrepreneurship Routledge, 2014.
Raghu Nanadan, Unleashing your Entrepreneurial Potential, Response Business Book from
Sage, New Delhi, 2009.
Robert Hisrich and Michael Peters, Entrepreneurship, Tata McGraw Hill, 2002.
Stephen Roper, Entrepreneurship: A Global Perspective, Routledge, 2012.
*****
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COURSE CODE COURSE TITLE
MMC606 FOREIGN LANGUAGE
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme For (Th and Pr)
Component Exam WT% Min. Passing %
- - NC Th (100) FET 100 40%
Course Description:
This course is offered in MBA because the demand is rising for business school graduates who are
proficient in more than one language. As the global economy expands, so does the need for students
with international business degrees and with knowledge of foreign cultures and practices. The students
can learn the basics of foreign language course and expected to earn a certificate in one foreign
language and submit the short term course certificate of course completion before completing his MBA
program.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 reading, speaking and writing skills in chosen foreign language..
CO.2 Use3 vocabulary to communicate in the selected Foreign Language.
DESCRIPTION
Listening: Understand Simple Questions and Instructions.; Understand Information about the Person and
the Work; Understand Standard Information Related to the Working Field.
Reading: Understand Single Words and Sentences but also Signposts, Signs and Posters; Understand
Simple Letters, Appointments, Invitations and Information in Short Texts; Understand Standard Letters
and Texts about Working Processes and Product Descriptions.
Speaking: Provide Short Information about the Job and the Person; Answer Simple Questions About
One's Working Field; Provide Information about the Job, the Departments, the Company, the Products
and Processes in a Conversation or on the Phone.
Writing: Fill in forms and provide information about name, address, nationality etc.; Write Faxes and e-
mails; Answer Standard Inquiries, Make Quotations, Write Short Texts with a Familiar Content,
Possibly Give Some Explanation and Answer Simple Questions.
*****
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COURSE CODE COURSE TITLE
MMC608 DISSERTATION ON SOCIAL ISSUE
(Program Core, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT% Min. Passing %
- - 4 2 Pr (100) FEP 50 40%
40% OE 50 40%
Course Description:
This semester long course is intended to for students in their second year. The purpose is to take students
from a point at which they have general ideas about their dissertation topic through the development of a
solid structure, research strategy and drafting of report. The main objective course The development of
both written and verbal presentation skills is an essential element of the course.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 analytical and presentation skills.
CO.2 Write6 synopsis and dissertation report.
DESCRIPTION
In Semester IV the student shall work under the supervision of the Faculty and carry out a dissertation on
any social or ethical issue and submit a structured report in TWO hard copies and one soft copy (CD). In
the interest of environmental considerations, students are encouraged to print their dissertation reports on
both faces of the paper.
The student is required to conduct advanced research on a topic related to one (or more) of social or ethical
issues in management. The topic is chosen in consultation with the student's supervisor. The student will
prepare and present a detailed research proposal prior to starting the work. It is mandatory for the student
to seek advance written approval from the faculty guide and the Dean of the School about the topic before
commencing the dissertation work. A dissertation outlining the entire problem, including a survey of
literature and the various results obtained along with their solutions is expected to be produced. The
student must submit the completed dissertation and make an oral presentation of the same. Through the
dissertation, the student is expected to furnish evidence of competence in understanding varied aspects of
the theme/topic selected and a deep understanding of the specialty area. The completion of the dissertation
/ project shall be certified by the Faculty Guide and approved by the Dean of the School. The student can
undergo desk research or field research or both and can follow the guidelines mentioned in the SIP for
preparation of their final hard copy.
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SPECIALIZATION ELECTIVE I: MARKETING SPECIALIZATION (MM)
COURSE CODE COURSE TITLE
MMC MM610 Paper VII
DISTRIBUTION MANAGEMENT AND LOGISTICS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is all about distribution, warehousing and logistics management, It explains framework and
principles of distribution, warehousing and logistics management and it planning for real life business
situations.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1 the importance of logistics in the formation of business strategy.
CO.2 Discuss2 the logistics operating areas and their interrelationship.
CO.3 Classify3 the importance and implications of a customer-focused logistics strategy.
CO.4 Describe 4
the framework required for logistic management.
CO.5 Assess5 the importance of warehousing in logistics operations.
CO.6 Construct6 the plan Distribution Management and Logistics for a company
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Logistics and Distribution: Introduction, Scope and Definition,
Historical Perspective, Importance of Logistics and Distribution, Logistics and
Supply Chain Structure.
7
II Integrated Logistics and the Supply Chain: Introduction, The Total Logistics
Concept, Planning for Distribution and Logistics, Integrated Systems, Competitive
Advantage through Logistics, Logistics and Supply Chain Management.
7
III Channels of Distribution: Introduction, Physical distribution channel types and
structures, Channel selection, Outsourcing channels, Customer Service and Logistics;
7
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Logistics management and organization.
IV Planning Framework for Logistics: Introduction, Pressures for Change, Strategic
Planning Overview, Logistics Design Strategy, Product Characteristics, The Product
Life Cycle.
7
V Principles of Warehousing: Introduction, The Role of Warehouses, Strategic Issues
affecting Warehousing, Warehouse Operations, Costs, Packaging and Unit Loads.
7
VI Strategic Marketing Management: Strategy Definition, Concept and Objectives of
Strategic Marketing Management, Vision, Mission, Objectives and Goals of business
and their relationship with Strategic Marketing Management, Strategic Marketing
Management Process.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
David B. Grant, Alexander Trautrims, Chee Yew Wong, Sustainable Logistics and Supply Chain
Management (Revised Edition), Kogan Page Publishers, 2015.
David F. Ross, Distribution: Planning and Control, Springer Science and Business Media, 2012.
David H. Taylor, Global Cases in Logistics and Supply Chain Management, Cengage Learning
EMEA, 1997.
Garg, Miti, Cases on Supply Chain and Distribution Management: Issues and Principles: Issues
and Principles, IGI Global, 2012.
Martin Christopher, Logistics and Supply Chain Management, Pearson UK, 2016.
Satish K. Kapoor, Purva Kansal, Basics of Distribution Management: A Logistics Approach, PHI
Learning Pvt. Ltd., 2003.
Sople, Vinod V., Logistics Management, Pearson Education India, 2009.
*****
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COURSE CODE COURSE TITLE
MMC MM612 Paper VIII
B2B MARKETING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Business to Business Marketing is the process of understanding, creating and delivering customer value,
thereby building and sustaining profitable relationships with targeted business markets and customers.
Business markets are significantly larger than consumer markets and they offer avariety of career
opportunities especially to marketing professionals A close understanding of business markets /
customers is essential for strategic planning and hence is a requirement for top management executives /
aspirants in a business marketing firm.This course is different from consumer marketing. It elaborates
Industrial buying process and strategies for it. It includes a part of digital marketing and International
Entry strategies as well. Thedifferences between consumer marketing and business marketing demand
specialized knowledgeto effectively manage customer relationships in the business to business context.
The course is designed to meet this requirement. The course may also be useful to participants with
entrepreneurial ambitions in business markets.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Define1 the concept of B2B Marketing.
CO.2 Discuss2 the importance of Environmental Analysis in B2B Marketing
CO.3 Prepare3 the strategic plan for industrial marketer.
CO.4 Illustrate4 the 4Ps of Marketing Mix Strategy in B2B Marketing.
CO.5 Interpret5 the entry strategies for international marketing
CO.6 Specify6 the need of Digital Marketing in the new context of business.
CONTENT
UNIT DESCRIPTION HOURS
I B2B Marketing: Introduction, Different Criteria in overall B2B procurement,
Challenges faced by B2B Marketing, B2B Segmentation.
7
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II Understanding Industrial Market and Environment: Types of Industrial
Customers, Classification of Industrial Product and Services, Purchasing Practices,
Environmental Analysis
7
III Strategic Management in B2B Marketing: Role of Marketing in Strategic
Planning; Strategic Planning - Corporate Level, Business Level, Implementing and
Controlling Marketing Plans.
7
IV Industrial Buyer Behaviour and B2B Marketing Strategy: Nature of
Organizational Buyer Behaviour, Organizational Buyer’s Decision Process,
Influences on Buying Decisions, Marketing Strategy- Product Mix, Pricing in B2B,
Promotion and Distribution Mix.
7
V International Industrial Marketing: The Nature of International Markets, Entry
Strategies for International Market, Legal Aspects of doing International Business,
Pricing and Payment Terms in International Trade.
7
VI Introduction to Digital Marketing:, Why Digital Marketing, Growth of Digital
Media, B2B v/s B2C Marketing, Multi-channel Marketing, Digital marketing of B2B.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Heidi Taylor, B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer
Engagement, Kogan Page Publishers, 2017.
John J. Wall, B2B Marketing Confessions, Lulu.com, 2012.
Ross Brennan, Louise Canning, Raymond McDowell, Business-to-Business Marketing, 4/e,
SAGE Publishers, 2017.
Simon Hall, Innovative B2B Marketing: New Models, Processes and Theory, Kogan Page
Publishers, 2017.
*****
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COURSE CODE COURSE TITLE
MMC MM614 Paper IX
MARKETING RESEARCH (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course will provide students with an in depth understanding of marketing research. Students will be
involved in a practical application of marketing research via a group project. The main objective of this
course is to equip students with the key concepts and methods of marketing research, and allow student
to understand how to apply those tools to solve real-life business problems.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2 the concepts of Marketing Research.
CO.2 Summarize2 steps in marketing research.
CO.3 Prepare3 detail measuring plan for a data collecting a instrument.
CO.4 Compile4 research plan based on requirement like consumer research, advertising research
etc.
CO.5 Analysis4
of different areas in marketing.
CO.6 Demonstrate3 problems solving skills through Cases.
CONTENT
UNIT DESCRIPTION HOURS
I Marketing Research: Introduction, Definition, Scope of marketing research, Process,
Marketing Research Methods.
7
II Sources and collection of Marketing Data: Secondary data – Advantages
andLimitations, Sources – Govt. and Non Govt. Primary Data – Advantages
andLimitations, Sources, Methods of Collection Primary Data – Observation, Mail,
Personal Interview, Telephonic Interview, Internet Interviewing.
7
III Market Research Techniques: National readership survey, Retail Store Audit,
Consumer Panels, Test Marketing, Research in Advertising Decisions, Marketing
7
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Audit, Data Base Marketing, Focus Group Interviews.
IV Sampling, Questionnaire and Scaling Techniques: Probability and Non Probability
Sampling, Sampling methods, Sample Design. Questionnaire design and drafting.
Scaling techniques like Nominal, Ordinal, Interval, Ratio, Perceptual Map, Semantic
Differential, Likert, Rating and Ranking Scales.
7
V Setting up and Implementation of Marketing Research Project: Steps in
Formulating Market Research Projects, One Project for Consumer Durables and one
for non-durables to be discussed.
7
VI Sampling Plans and Types of Research: Various Sampling Plans and their
Application Research in Advertising, Distribution, Consumer Research.
7
NOTE: Class discussions to be supported by relevant case studies/rsearch papers..
REFERENCE BOOKS
Riccardo Benzo, Marwa G. Mohsen, Chahid Fourali, Marketing Research: Planning, Process,
Practice, SAGE, 2017.
Matthew Harrison, Julia Cupman, Oliver Truman, Paul N Hague, Market Research in
Practice: An Introduction to Gaining Greater Market Insight, Kogan Page Publishers, 2016.
Nigel Bradley, Marketing Research: Tools and Techniques, OUP Oxford, 2013.
Govind Chand Beri, Marketing Research, Tata McGraw-Hill Education, 2013.
G. Scott Erickson, New Methods of Market Research and Analysis, Edward Elgar Publishing,
2017.
Bonita Kolb, Marketing Research: A Practical Approach, SAGE, 2008.
S.L. Gupta, Marketing Research, Excel Books India, 2004.
*****
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COURSE CODE COURSE TITLE
MMC MM616 Paper X
INTERNATIONAL MARKETING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
International marketing is one of five subjects in the marketing discipline and extends the knowledge
developed in marketing management into the international rather than the domestic market. This course
involves the study of the issues involved in identifying, and developing, relationships with international
markets. This course focuses on the development of marketing strategies for organizations operating in
the international business environment. This course will enable students to learn analytical skills required
to develop international marketing plans and develop the marketing mix elements in the international
environment.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Define1 the concept of International Marketing.
CO.2 Discuss2 in detail international marketing strategy.
CO.3 Prepare3 detail environmental analysis report for marketer.
CO.4 Illustrate4 the International marketing mix element like product and price.
CO.5 Interpret5 the International marketing mix element like place and promotion.
CO.6 Specify6 the organizational structure required for international firm.
CONTENT
UNIT DESCRIPTION HOURS
I International Marketing: Concept of International Marketing, Importance and
Challenges of International Marketing, Researching Foreign Market.
7
II International Marketing Strategy: Introduction to Marketing Management Process,
International Marketing Management Process, International Marketing Strategy
7
III Marketing Environment and Entry Methods: Introduction, International Marketing
Environment – Economic, Socio- Culture, Technological, Political and Legal, Entry
7
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Methods for International Market.
IV International Product and Price Mix Strategy: Product characteristics, Product
Design Decisions, Geographic Expansion strategic alternatives, New product in Global
Market. Global Pricing Strategies, Environmental Influences on Pricing Decisions,
Transfer Pricing, Global Pricing Policy alternatives.
7
V International Place and Promotion Mix Strategy: Channel Objectives and
constraints, Channel Structure, Channel strategy for new market entry. Advertising
Decisions in International Marketing.
7
VI Organizing for International Marketing: Concept of Marketing Organization,
Organizational Arrangement, International Organizational Structures.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Brad Kleindl, International Marketing, Cengage Learning, 2006.
Carlyle Farrell, Global Marketing: Practical Insights and International Analysis, SAGE, 2015.
Hollensen, Global Marketing, Pearson Education India, 2016.
Michael R. Czinkota, Ilkka A. Ronkainen, International Marketing, 10/e, Cengage Learning,
2013.
Philip R. Cateora, International Marketing, 13/e, Tata McGraw-Hill Education, 2007.
*****
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COURSE CODE COURSE TITLE
MMC MM618 Paper XI
RURAL MARKETING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course offers the basics of Rural marketing to Management students. The importance of rural
markets for all kinds of products and services has been growing in the last two decades. The huge
income shift taking place in rural India with the increasing rural middle class with high purchasing
power and aspiration has meant that corporates can no longer ignore rural markets. In this context that
several management schools across the country have started offering Rural Marketing as an elective
course to the management students. Thus, this course is designed to provide the students with adequate
background knowledge on important issues related to rural marketing, so that they are better equipped to
face the real life challenges involved in a career in rural marketing.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Define1 the concept of Rural Marketing.
CO.2 Discuss2 rural consumer behaviour
CO.3 Prepare3 detail segmentation, targeting positioning plan for marketer.
CO.4 Illustrate4 communication strategies for rural marketing mix element like advertisement
CONTENT
UNIT DESCRIPTION HOURS
I Concept Of Rural Marketing: Definition and Concept, rural myth, evolving rural
consumer, Evolution of Rural Marketing ,Rural marketing environment in detail.
7
II Rural Consumer Behavior And Rural Marketing Research: Consumer Buying
Behavior Model, Factors influencing Consumer Behavior, the Buyers Decision
Process-Rural Marketing Research Process, Special Tools Used in Research,
Limitation of Rural Research.
7
III Segmentation, Targeting and Positioning of Rural Markets and Product
Strategy and Pricing: Concept and Classification of Rural Products, Segmentation,
7
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Targeting and Positioning, Product Decisions and Strategies, Designing, Branding,
Packaging; Factors affecting Price Setting for Rural Products and Services, Price
Setting Strategies, Rural Specific Strategies.
IV Distribution In Rural Markets And Communication Strategies For Rural
Markets: Distribution Channels-Evolution, Channel Dynamics, Channel Members,
Project-Shakti, Rural Logistics, Rural Dominance - Challenges in Rural
Communications, Communication Process, Rural and Urban Responses to
Television Advertisement, Developing Effective Rural Communication, Role of
Religion in Designing Rural Communication,
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
C. S. G. Krishnamacharyulu, Rural Marketing: Text and Cases, Pearson Education India, 2011.
Pradeep Kashyap, Siddhartha Raut, The Rural Marketing Book (Text and Practice), Dreamtech
Press, 2005.
Dinesh Kumar, Punam Gupta, Rural Marketing: Challenges and Opportunities, SAGE
Publications, 2017.
Partha Sarathi Senapati, Rural and Agricultural Marketing, Educreation Publishing, 2015.
U C Mathur, Rural Marketing, Excel Books India, 2008.
*****
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COURSE CODE COURSE TITLE
MMC MM620 Paper XII
MINI PROJECT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT(%) Min. Passing %
- - 4 2 Pr (100) FEP 100 40%
Course Description:
The purpose of this mini-project is to become familiar with techniques used in marketing research and to
learn to apply these techniques to marketing decision-making. The course is based on an individual/team
research work including literature studies according to the study plan. An individual/team study plan will
be written by the student(s) under the supervision of course instructor/supervisor which serves as a
project description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 analytical and presentation skills.
CO.2 Write6 synopsis and presentation report.
CONTENT
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the
field of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
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At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department / Dean to the Departmental Project Coordinator (DPC).
The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
*****
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SPECIALIZATION ELECTIVE II: FINANCIAL MANAGEMENT (FM)
COURSE CODE COURSE TITLE
MMC FM610 Paper VII
ADVANCE FINANCIAL MANAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is designed to study the major decision-making areas of managerial finance. This course
focuses on the learning and mastering methods to maximize firm value. The financial management
knowledge is the perquisite for this course.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understanding2perpetual base for multi-disciplinary principles in management advance
financial management.
CO.2 Understand2 Capital structure theories in practice.
CO.3 Analysing4 techniques for measurement performance through capital budgeting.
CO.4 Examine1 the international working management for effective working of an organization
on global level.
CO.5 Examine 1 the financial problems through the technique of EVA and develop the skills of
decision making.
CO.6 Evaluate6
the practical Cases of Financial Management, Identify the problems and finding
out the solution.
CONTENT
UNIT DESCRIPTION HOURS
I Role Of Accounting Standard Board: Introduction to International Accounting
Standards. Disclosure of Accounting Policies-Inventory, Depreciation, Investment,
Fixed Assets, Amalgamation, EPS.
7
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II Capital Structure Theories: Net income approach; Net operating income
approach; Modiglliani and Miller theory (MM approach).
7
III Advanced Capital Budgeting: Pay-Back Period, ARR, NPV, PI, IRR. 7
IV International Working Capital Management: International cash management:
The cash positioning decision. Advantages and disadvantages of centralized cash
management. Multilateral netting. Intra corporate transfer of funds;
7
V International Receivables management: Domestic v/s International receivables
management. Letter of credit. International factoring and Accounts receivables.
7
VI Economic Value Added (EVA): Concept of EVA Calculating EVA, Adjustments
for calculation of EVA; Superiority of EVA Advanced Cases of Financial
Management
7
NOTE: Class discussions to be supported by relevant case studies.
REFERENCE BOOKS:
I.M. Pandey, Financial Management, 11/e, Vikas Publishing House, 2015.
Narendra Singh, Advanced Financial Management, Himalaya Publishing House, 2010.
Prassana Chandra, Fundamentals of Financial Management, 6/e, McGraw Hill Education (India)
Pvt. Ltd, 2014.
Rajesh Kumar, Strategic Financial Management Casebook, Academic Press, 2017.
Van Horne, Fundamentals of Financial Management, 13/e, Prentice-Hall of India Pvt. Limited,
2009.
*****
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COURSE CODE COURSE TITLE
MMC FM612 Paper VIII
BUSINESS ANALYSIS AND VALUATION (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course introduces a framework for business analysis and valuation using publicly available
information, such as the information contained in financial statements, valuation methodologies and the
underlying principles, in order to develop an in-depth analysis of a firm and extract its fundamental value.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Identify1 financial statements for analysis.
CO.2 Understand2 appropriate analysis of financial statements.
CO.3 Application3 of financial statements in business decision making.
CO.4 Outline1basic concepts of business Valuation.
CO.5 Understand2 different tools and techniques of business Valuation.
CO.6 Measure4 the value of assets and liabilities of a business.
CONTENT
UNIT DESCRIPTION HOURS
I Financial Modeling and Use of Financial Functions: Financial Modeling
Concepts and Applications; Use of Financial Functions: like Net Present Value
(NPV), forecasting techniques, Internal Rate of Return (IRR), etc. Ratio Analysis
and Report Writing. Comparative Analysis of Balance sheet and Income
Statement (Common size analysis, trend analysis)
7
II Cash Flow Statements, Profitability and Growth Analysis:
GAAP statement of and reformulated cash flow statements, Analysis of cash flow
statements and quality of earnings.
7
III Financial Evaluation: Du-Pont Analysis, Analysis of changes in profitability 7
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and sustainable earnings. The analysis of growth in shareholders’ equity.
Evaluation of P/B ratios and P/E ratios.
IV Business Valuation Basics: Basis for Valuation – Introduction, Principles and
Techniques of Valuation. Role of Valuation. Valuation Models – Introduction.
Discounted Cash Flow Valuation.
7
V Mergers and Acquisitions Valuation: Basics of Merger and Acquisition.
Concepts of Value in the Context of Mergers and Acquisition. Approaches to
Valuation in Case of MandA Selection of Appropriate Cost of Capital For
Valuation.
7
VI Valuation of Assets and Liabilities: Forms of Intellectual Property and Methods
of Valuation. Valuation of Fixed Assets. Valuation of Inventories. Valuation of
Investments. Valuation of Shares. Valuation of Goodwill, Patents and
Copyrights. Valuation of Liabilities.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Krishna Palepu and Paul M Healy, Business Analysis and Valuation, 5/e Cengage
Publication, 2012.
Sue Wright, Philip Lee, Krishna G Palepu, Michale Bardbury, Paul M Healy, Business
Analysis and Valuation Financial Statements, Texts and Cases, 2/e, Asia Pacific Edition by
Cengage Learning Australia.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
181
COURSE CODE COURSE TITLE
MMC FM614 Paper IX
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Investment Analysis and Portfolio Management concerns itself with investment in financial assets with
specific attention to the returns and risk associated with investments. The subject is aimed at providing
insight to the various analytical techniques used in evaluation of the various investment opportunities.
The course also provides of extension of these concepts to the portfolio management.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2 the Investment avenues with the detailed knowledge of risk and return.
CO.2 Analyze4 securities with the technique of fundamental analysis.
CO.3 Analyze4 capital structure of Business organisation.
CO.4 Analyze4 and take hold of all aspect that is related to the trading in capital market through
various tools and techniques.
CO.5 Determine5 asset prices with the help of various theories of market efficiency.
CO.6 Analyze4 and Management of investment portfolio.
CONTENT
UNIT DESCRIPTION HOURS
I Investment – Basics of Investment – Investment, Speculation and Gambling –
Investment Categories – Investment avenues – Non-marketable Financial Assets –
Money Market Instruments – Bond/Debentures – Equity Shares – Schemes of LIC –
Mutual Funds – Financial Derivatives – Real Assets – Real Estate – Art – antiques
and others.
7
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II Fundamental Security Analysis– Economic Analysis – Significance and
Interpretation of the Economic Indicators – Industry Analysis – Industry Growth
Cycle – Company analysis – Marketing – Accounting policies – Profitability –
Dividend Policy.
7
III Capital Structure – Financial Analysis – Operating Efficiency of Management –
Changes in the Financing Patterns of Indian Companies, Debt-Equity Ratio for Indian
Companies.
7
IV Technical Analysis – Technical Tools – The Dow Theory – Primary Trend – The
secondary Trend – Minor Trends – Support and Resistance Level – Indicators – Odd
Lot Trading – Moving Average – Rate of Change – Charts – Technical indicators –
Charting Techniques.
7
V Efficient Market Theory – Basic Concepts – Random-Walk Theory – Weak Form of
EMH – Semi-strong Form – Strong Form – The Essence of the Theory – Market
Inefficiencies.
7
VI Portfolio Analysis – Portfolio and Single asset Returns and Risk –Mean Variance
Criterion – covariance – Portfolio Markowitz Model – simple Diversification – Risk
and Return with Different correlation – Sharpe’s Optimal Portfolio – Construction of
the Optimal Portfolio – Optimum Portfolio with short sales.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Avadhani, Securities Analysis and Portfolio Management, 9/e, Himalaya Publishing House, 2008
Bhalla V K, Investment Management: Security Analysis and Portfolio Management, S Chand,
New Delhi, 2009.
Chandra P, Investment Analysis and Portfolio Management, 3/e, Tata Mcgraw Hill Publication.
Fischer, De and Jordan, Rj, Securities Analysis and Portfolio Management, 6/e, Pearson
Education.
Gnanasekaran, E, Securities Analysis and Portfolio Management, 1/e, Lakshmi Publications,
2009.
Prasanna Chandra, Portfolio Management, Tata Mcgraw Hill, New Delhi, 2008
Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publications Pvt. Ltd,
New Delhi. 2001.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
183
COURSE CODE COURSE TITLE
MMC FM616 Paper X
MANAGEMENT OF RURAL FINANCE AND MICRO CREDIT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course introduces the students to a wide range of micro-credit and microfinance concepts, strategies
and practices, in rural and urban contexts. Microfinance has emerged as an important mechanism in
increasing rural wealth. Micro financing involves the provision of financial services such as saving, loans
and insurance to poor people who are unable to obtain such services from the formal banking system.
Rural finance refers to financial services used in rural areas by people of all income levels. The course is
taught through a mix of case discussion and lectures.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2 the entire Rural Financial System in India with the detailed knowledge problems and
prospects.
CO.2 Explain2 the problems and prospects of Agriculture credit
CO.3 Analyze4 the role of Government Institutions towards facilitating Rural Credit through
collection of survey data
CO.4 Analyze4 the role of Micro Finance in rural entrepreneurship development.
CO.5 Recognise1 role of micro finance institutions in India.
CO.6 Analyze4 the role of Government machineries in rural entrepreneurship development.
CONTENT
UNIT DESCRIPTION HOURS
I Management of Rural Financing: Rural Credit System, Role of Rural Credit in
Rural Development. Evolution and Growth of Rural Credit System in India.
7
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II Agricultural Credit: Agricultural Credit Review Committee, Report of different
Committees and Commissions, Problems and Prospects., Rural Credit to Non-farm
Sector, Credit for small and marginal entrepreneurs.
7
III Role of Government in facilitating Rural Credit: Role of Government
Institutions towards facilitating Rural Credit. Role of Non- Government/ Semi
Government / Quasi- Government Institutions. Growth and Present trend of Rural
Financing towards Small scale and Cottage Industries. Survey of Small scale and
Cottage Industries and report writing.
7
IV Micro Finance and Micro Credit: Concept of Micro Finance/ Micro-Credit,
Evolution and Growth. Microfinance Delivery Methodologies; Micro- Finance and
Social Security, Micro-Finance and Livelihood approach.
7
V Models of Micro-Finance: Different models of Micro-Finance (NABARD,
Grameen Bank, BRAC, BASIX, and BANDHAN etc.); Strategic Issues in
Microfinance; Success Stories, Problems and Prospects of Micro Financing in Rural
India.
7
VI Micro- Finance and Entrepreneurial Development: Concept of Micro- Finance;
Rural Women, Self- Help Groups. Role of Institutions in Entrepreneurial
Development. Government Subsidies and facilities for Rural Entrepreneurial
Development. Emerging Global Microfinance practices.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Jain, Dhiraj, Sharma, Adya, Marketing Techniques for Financial Inclusion and Development,
IGI Global, 2018
M. Uptonand B. O. Anlloio, “Farming as a Business” Oxford University Press. New York.
Meenu Jain, Rural Development Programmes in India, Deep & Deep Publications, 2011.
S. D. Chamola and Bharati Anirudh, Agriculture and Rural Development in India, Global Vision
Publishing House.
S. K. Misra, V. K. Puri, Indian Economy, Himalaya publishing House Mumbai.
S.S. Achary, Agricultural Marketing in India, 4/E, Oxford and IBH Publishing, 2004.
Tanuj Kumar Bisoyi, Rural Credit, Regional Rural Banks and Micro-Finance, Abhijeet
Publications, 2010.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
185
COURSE CODE COURSE TITLE
MMC FM618 Paper XI
CONTEMPORARY ISSUE IN TAXATION-II (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course introduces through the basic concepts of GST, principles and provisions of GST and
procedural part of GST. Goods and Services Tax (GST), which is the biggest tax reform in India. The
introduction of Goods and Services Tax (GST) would be a very significant step in the field of indirect tax
reforms in India. By amalgamating a large number of Central and State taxes into a single tax, it would
mitigate cascading or double taxation in a major way and pave the way for a common national market.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Outline1 basic concepts related to GST.
CO.2 Understand2 latest amendments made in connection with indirect taxation.
CO.3 Apply3 principles and provisions of GST.
CO.4 Illustrate4 Procedural Part of GST.
CONTENT
UNIT DESCRIPTION HOURS
I Overview of Goods and Service Tax (GST): Direct and Indirect tax structure in
India; Introduction, Overview and Evolution of Goods and Service Tax (GST), -
Key Concepts, Phases of GST, GST Council, Taxes under GST, Implementation of
GST in India.
7
II Threshold for Registration, Regular Tax Payer, Composition Tax Payer, Casual
Taxable Person, Non-Resident Taxable Person, Unique Identification Number,
Registration Number Format.
7
III
Export and Import: Supply, Place of Supply, Interstate Supply, Export of Service,
Export of Goods, Import of Service, Import of Goods, Valuation of Supply
(Numerical on valuation and calculation of tax) Input tax credit process, Negative
List for Input tax credit, Input Tax Credit Utilization and Input Tax Credit Reversal.
7
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IV Types of GST returns and their due dates, late filing, late fee and interest.
Definitions of certain terms relating to the custom act, custom tariff act, Levy and
types of custom duties, Indirect taxation applicable to few commodities levied by
either Central or State Government.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Anjali Agarwal, Goods and Services Tax (GST): Impact on the Indian Economy, New Century
Publications, 2017.
B. Viswanathan, Goods and Services Tax (GST) in India, New Century Publications, 2016.
Dr. Girish Ahuja and Dr. Ravi Gupta, Systematic Approach to Taxation.
V. S. Datey, Indirect Taxes, Taxman Publication M Vat Subramanian Snow White Publication.
V. Balachandran, S. Thothadri, Taxation Law and Practice, Volume 1, PHI Learning Pvt. Ltd.,
2012.
Vishal Sharma, Natasha, An Insight: A Complete Guide to GST, Notion Press, Incorporated, 2018.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
187
COURSE CODE COURSE TITLE
MMC FM620 Paper XII
FINANCIAL DECISION MAKING-II (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits
Evaluation Scheme for (Pr)
Component Exam WT% Min Passing
%
- - 4 2 Pr (100) FEP 100 40%
Course Description:
This course provides students with the key knowledge and skills required for financial management
linking together financial decision making concepts with day-to-day management decisions. The course
adopts a practical approach using hands on practices.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain1how organizations make value optimizing financial decisions, with the help of capital
budgeting.
CO.2 Exibit1 a clear conceptual understanding of the fundamental relevant to financial decision
making through capital structure.
CO.3 Critically analyse2 and evaluate
3 various investment opportunities and risk in investments.
CO.4 Apply4 financial analysis skills in the facilitation of strategic decision making through merger
and acquisition.
CONTENT
PRACTICAL DESCRIPTION HOURS
I Capital Budgeting 7
Practical Study of actual capital budgeting in an company.
II Capital Structure 7
Practical Study of investment structure of an company.
III Investment Opportunities And Risk 7
Practical Sensitivity analysis, Scenario analysis, Simulations, Expected net present
value, Event tree diagrams , Risk -adjusted discount rate.
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IV Mergers and Acquisitions: The economic rationale for mergers and
acquisitions; Evaluation of the different forms of purchase consideration,
including: Cash, Shares, Loan capital
7
Practical Study report on Merger & acquisition case of any company.
REFERENCE BOOKS
Kulkarni, P. V. and Satyaprasad, B. G. (2011), Financial Management, Himalaya
Publishing House, Mumbai.
Rustagi, R. P. (2016), Fundamentals of Financial Management, Taxman Publication.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
189
SPECIALIZATION ELECTIVE III: HUMAN RESOURCE MANAGEMENT(HR)
COURSE CODE COURSE TITLE
MMC HR610 Paper VII
PERFORMANCE MANAGEMENT SYSTEMS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course examines the importance of an effective performance management system in helping
organizations define and achieve short and long term goals. It explains and reinforces the concept that
performance management is not a one-time supervisory event, but an ongoing process of planning,
facilitating, assessing, and improving individual and organizational performance.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Administer3 a working knowledge of performance management systems.
CO.2 Recognize1 the impact of rewards on attraction, retention and performance management
CO.3 Assess6 how increased employee involvement can contribute to effective performance and
coach employees to identify career paths and resources available to support individual
development.
CO.4 Understand2 appropriate terminologies and practices regarding performance management.
CO.5 Apply3 effective techniques for conducting an effective performance appraisal and ways to
coach members of management.
CO.6 Creating6 the analytical skills for solving the problems arising due to performance appraisal.
CONTENT
UNIT DESCRIPTION HOURS
I Performance Management: Concept, Purpose, Dimensions and Challenges of
Performance Management, Theoretical Foundations of Performance Management
and its Application – Learning and Motivational theories, Goal Theory, Control
Theory, Social Cognitive Theory, Organisational Justice Theory; Overview of
Performance Management as a System.
7
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II Measurement based Performance Management: Performance Management
Process, Performance Management Cycle; Performance Appraisal Methods-
Traditional Methods, Modern Methods; Theoretical Foundations of Measurement in
Performance Management – Measurement based Performance Strategy; Structure
and Documentation.
7
III Career Strategy: Significance – Theoretical Foundations of Career based
Performance Management – Career based Performance Management Strategy –
Team work in Performance Management – Theoretical Foundations of Team work
in Performance Management – Team based Performance Management Strategy.
7
IV Organization Culture and Ethics in Performance Management: Significance –
Theoretical Foundations of Organization Culture in Performance Management –
Culture based Performance Strategy; Ethics – An Overview, Ethics in Performance
Management, Realities of Ethics in Performance Management, Ensuring Ethics in
Performance Management.
7
V Competency Management – Significance – Theoretical Foundations of
Performance Management – Competency based Performance Management –
Leadership in Performance Management – Theoretical Foundations of Leadership
in Performance Management – Leadership based Performance Strategy.
7
VI Reward Management: Rewards in Performance Management – Theoretical
Foundations of Reward based Performance Management – Factors influencing
Reward System –Impact of Environment, Internal and External, Reward based
Performance Strategy – Non Monetary Rewards.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Agarwala, Tanuja, “Strategic Human Resource Management”, Oxford University Press, New
Delhi,
Dreher- George and Thomas Dougherty, “Human Resource Strategy”, Tata McGraw Hill,
Greer, Charles, “Strategic Human Resource Management”, Pearson Education,
Mello- Jeffrey A.,“Strategic Human Resource Management”, Thomson Learning Inc,
Srinivas R.Kandula, Performance Management, Prentice Hall India
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
191
COURSE CODE COURSE TITLE
MMC HR612 Paper VIII
EMPLOYEE WELFARE LAWS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Employee welfare involves watching out for the good of all employees. Employers should seek several
different objectives in promoting employee welfare. This course introduces the principle laws and
regulations affecting public and private organizations and their employees or prospective employees.
Topics include fair employment practices, affirmative action, and employee rights and protections. Upon
completion, students should be able to evaluate organization policy for compliance and assure that
decisions are not contrary to law.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Express2
an appreciation of the industrial, economic and social contexts in which labour is
regulated.
CO.2 Demonstrate3 an understanding of the significance and content of the contract of employment
and its relationship to industrial awards and workplace agreements
CO.3 Explain2 the role of law in regulating industrial conflict
CO.4 Understand2 the various rights available to the workmen under the legislations.
CO.5 Understand2 the various benefits available to the workmen under the legislations.
CO.6 Demonstrate3 the skills required in applying legal rules and principles to factual situations in
problem solving exercises.
CONTENT
UNIT DESCRIPTION HOURS
I Overview of Labour Laws: Meaning, Definition, Scope, Objective and Theories
of Labour Welfare; Evolution of Labour Welfare in India; Labour Welfare
Facilities; Agencies of Labour Welfare in India; Labour Welfare Officer: Role and
Functions.
7
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II International Labour Organization (ILO): Indian Constitution and Labour
Legislations; Globalisation and Labour Markets in India, Impact of Labour
Migration, Changing Scenario of Labour Laws; International Labour Organization
(ILO) - Aims and Objectives and Impact on Labour Welfare..
7
III Different Acts: Rights of employers and Rights of Employees; Definition, Scope,
Important provisions and Case laws related to Factories Act, 1948; The Trade
Unions Act, 1926 -The Payment of Wages Act, 1936 - The Minimum Wages Act,
1948.
7
IV Different Acts: Definition, Scope, Important provisions and Case laws related to
The Industrial Disputes Act, 1947- The Workmen’s Compensation Act, 1923.
7
V Different Acts: Definition, Scope, Important provisions and Case laws related to
The Payment of Gratuity Act, 1972 -The Payment of Bonus Act, 1965-The
Employee’s Provident Fund and Misc. Act, 1952 -The Employees State Insurance
Act, 1948.
7
VI Different Acts: Definition, Scope, Important provisions and Case laws related to
The Industrial Employment (Standing Orders) Act, 1946-The Apprentices Act,
1961-The Equal Remuneration Act, 1976- The Maternity Benefit Act, 1961; Beedi
and Cigar workers Act, 1966.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Kapoor N. D , Elements of Mercantile Law, Sultan Chand, 2008.
Memoria, Memoria and Gankar, Dynamics of Industrial Relations, (2008),Himalaya
Publishing House.
Padhi P.K., Industrial Laws, PHI, 2008.
S.C.Srivastava (2009), Industrial Relations and Labour Laws, Vikas Publications.
Sinha D. R. N., Indu Balasinha and Semma Priyadarshini Shekar, Industrial Relation, Trade
Unions and Labour Legislation, 2004.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
193
COURSE CODE COURSE TITLE
MMC HR614 Paper IX
STRATEGIC HRM (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Strategic Human Resource Management (SHRM) is a capstone course in HRM. This course explores the
relationship between the management of people and pursuit of an organisations strategic goals and
objectives. It provides the opportunity for students to consider the issues involved in the practice of
human resource management (HRM) in the context of the changing world of work.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 the Conceptual Framework of Strategic HRM
CO.2 Identify1 the linkages between HRM functions and operations and organisational strategies,
structures and culture
CO.3 Identify1 the linkages between HRM functions and operations and organisational strategies,
structures and culture
CO.4 Demonstrate3 awareness of the different contexts that impact on the operation of HRM.
CO.5 Evaluate4 the HR System.
CO.6 Analyze4 Strategic options and HR decisions in detail.
CONTENT
UNIT DESCRIPTION HOURS
I Conceptual Framework of Strategic HRM: Conceptual Framework of Strategic
HRM, Models of Strategic HRM, Development and Delivery of HR Strategies,
Challenges in Strategic Human Resource Management, Strategic HRM for
Competitive Advantage.
7
II Components of Strategic HRM: Organizational HR Strategies, Functional HR
Strategies; Improving Business Performance through Strategic HRM. Investment
perspectives of HR- investment Consideration, investments in Training and
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Development, Investment Practices for Improved Retention, Investments Job
Secure Work Courses, Non-traditional Investment Approaches.
III Strategic Knowledge Management: Knowledge Management Concept,
Knowledge Sharing as a Core Competency, HR Dimension to Knowledge
Management; Strategic Organizational Renewal- Managing Change and OD,
Instituting TQM Programmes, Creating Team based Organisations, Flexible Work
Arrangement.
7
IV HR Systems: Recruitment and Retention Strategies, Training and Development
Strategies, Performance Management Strategies, Reward and Compensation
Strategies.
7
V Strategic Options and HR Decisions: Globally Competent Managers -
Downsizing and Restructuring - Domestic and International Labour Market -
Mergers and Acquisitions - Outsourcing and Off Shoring - Multinational, Global,
and Transnational Strategies, Strategic Alliances.
7
VI Strategic Responses of Organizations to Changing Environment – Portfolio
Process and Structure related Strategic Responses. HR and the Internationalization
of Business, Improving International Assignments through Selections, Training and
Maintaining International Employees, Developing international Staff and
Multinational Teams.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Agarwala, T., Strategic Human Resource Management, Oxford University Press, New Delhi,
2007.
Dhar, Rajib Lochan. (). Strategic Human Resource Management 1/e, Excel Books, New Delhi,
2008.
Jeffrey A Mello, Strategic Human Resource Management, Cengage Learning, Southwestern,
2007.
Regis, Richard., Strategic Human Resource Management and Development 1/e, Excel Books,
New Delhi , 2008.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
195
COURSE CODE COURSE TITLE
MMC HR616 Paper X
EMPLOYEE EMPOWERMENT AND ENGAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course explores the cognitive, affective and behavioural dimensions of employee engagement and
their role in delivering superior organisational performance. The sense of ownership leads employees to
be innovative, customer service oriented, problem solvers who take pride in their work. Empowering
employees shows that they are trusted. Employees who feel valued and trusted tend to be more engaged.
Organizations need managers and leaders who use coaching skills to empower employees to achieve
organizational goals. This course will help focus on employee engagement and empowerment practices.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2 the concepts of Empowerment.
CO.2 Explain2 the concepts of Engagement.
CO.3 Recognize1 job design as a motivator of engagement and understand how to use it to increase
engagement
CO.4 Identify2 job-related factors that influence levels of engagement for different individuals
CO.5 Understanding 2the steps involved in employee empowerment.
CO.6 Develop6 the knowledge
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Employee Empowerment-Concept- Employee Empowerment-
Basic issues and concerns - Best practices-Legal framework Employee
empowerment- creating a vision and support building- Balancing Autonomy and
Dependence; Role of Unions and their involvement- High Involvement management
practices.
7
II Elements and Process of Employee Empowerment: Power, Information, Reward
and Knowledge (PIRK) –Process of Employee Empowerment –Benefits of Employee
7
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empowerment - Levels of Employee Involvement: Enabling, Involving and
Encouraging - Principles of Employee Empowerment- Recent Trends in
Empowerment.
III Employee Engagement: Meaning -Types of Employee-Components of Engagement
- Drivers of Engagement; Levels of Engagement- Building Engagement; Conceptual
issues of Engagement.
7
IV Engagement Culture- Engagement Survey- Best Practices-Legal Aspects-
Engagement Equation, Role of Top Managers in Employee Engagement -Leadership
Strategies-Workplace frustration and strategies to put an end to it.
7
V Employee Engagement Framework: Engagement: People, Reward, Company
practices, Work, quality of life, Opportunities–Consequences of engagement –
Employee Engagement using Social Media-Recent Trends in Engagement.
7
VI Employee Engagement and Empowerment: Basic Issues and concern-Best
Practices -Key Improving Performance -Impact on Organisation Performance-
Engagement Strategies –Drivers of Employee Engagement - Evaluation of
Empowerment and Engagement - Critical Issues in Evaluation of Employee
empowerment and engagement and its difference with other evaluation approaches.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
C. Argyris, On Organisational Learning, Blackwell.
DBM Fetterman, Foundation of Empowerment Evaluation, Sage
E E Lawler III, The Ultimate Advantage: Creating High Involvement Organisation, Jossey
Boss.
J B Mondros and S M Wilson, Organising for Power and Empowerment, Columbia University
Press.
Jim Haudan, The Art of Engagement: Bridging the Gap Between People and Possibilities.
Kenneth L. Murrell, Mimi Meredith, Empowering Employees, McGraw Hill Professional,
2000.
William H. Macey, Benjamin Schneide), Karen M. Barbera, Scott A. Young, Employee
Engagement: Tools for Analysis, Practice, and Competitive Advantage, Wiley-Blackwell.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
197
COURSE CODE COURSE TITLE
MMC HR618 Paper XI
INTERNATIONAL HRM (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30 40%
ESE 50
Course Description:
This course introduces students to the field of international human resource management. This course
provides an understanding of the role of human resource management (HRM) in international contexts.
This course focuses on the HR challenges which affect or influence the success of the entire enterprise,
challenges that are often far beyond the scope of the traditional "personnel" function. Topics include
strategic and functional HRM in international contexts, and comparative international contexts.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Develop3 a diagnostic and conceptual understanding of HRM in a broader, comparative and
international perspective
CO.2 Identify1 the strategic and functional roles of HRM in various international contexts, especially
in areas such as recruitment and selection, performance management, training, learning and
development, career management, compensation, motivation and repatriation.
CO.3 Develop3competency in dealing with cross cultural situations.
CO.4 Identify1 issues, opportunities and challenges pertaining to international HRM.
CONTENT
UNITS DESCRIPTION HOURS
I Nature of International Human Resource Management: Concept, Importance,
Models of International HRM; Approaches to IHRM. Differences between Domestic
HRM and IHRM; Variables that Moderate Differences between Domestic and
International HRM, Economic Development and the HRM; Challenges of
International HR Managers; Recent Global HR Practices.
7
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II International Human Resource Planning: Recruitment, Selection, Executive
Nationality Staffing Policies, Global Pressures on Domestic Recruitment, Issues in
Staff Selection Expatriate Selection, Selection Criteria, Use of Selection Tests,
Selecting TCNs and HCNs.
7
III Training and Development of International staff and Multinational teams,
Cross-cultural training –Recent trends; Performance Management-Factors and
appraisal criteria used for international employees; Compensation - Objectives of
International Compensation, Key Components of a Potential Compensation
Program, Approaches to International Compensation.
7
IV Global Employment Relations: Global Employment Relations and Employment
Laws, Comparative patterns of employee relations structures; Expatriate Failure-
Causes of failure, Repatriation - Repatriation process; Labor relations – Key issues
in international relations – strategic choices before firms - strategic choices before
unions - union tactics – Recent trends.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Dowling, International Human Resource Management, 2010.
Indrani Mutsuddi, Managing Human Resources in the Global Context, New Edge
International publishers, latest edition, 2015.
Nilanjan Sengupta, International HRM, Excel Books India, 2007.
P. Subbarao, International Human Resource Management, HPH, latest edition, 2014.
Terence Jackson, International HRM: A Cross-Cultural Approach, SAGE, 2002.
Tony Edwards, Chris rees, International Human Resource Management, Pearson, latest
edition, 2009.
*****
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COURSE CODE COURSE TITLE
MMC HR620 Paper XII
MINI PROJECT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT% Min. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with best practices used in HR and to learn to
apply these practices to HR related decision-making. The course is based on an individual/team research
work including literature studies according to the study plan. An individual/team study plan will be
written by the student(s) under the supervision of course instructor/supervisor which serves as a project
description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 analytical and presentation skills.
CO.2 Write6 synopsis and presentation report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
Sanjay Ghodawat University Kolhapur
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The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
201
SPECIALIZATION ELECTIVE IV: INTERNATIONAL BUSINESS (IB)
COURSE CODE COURSE TITLE
MMC IB610 Paper VII
INTERNATIONAL ECONOMICS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits
Evaluation Scheme for (Th)
Component Exam WT
(%)
Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The course is to introduce students to both classical and modern theories of international trade in goods
and services, as well as empirical research on trade. This course provides an analysis of the economic
relationships between countries, covering both trade and monetary issues.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Describe1 International markets trade concepts.
CO.2 Explain2 different terms associated with gains from trade.
CO.3 Discuss2 theorems of production and trade and distinguish
2 various industrial organization
CO.4 Explain2 economic integration concepts and analyze
4 international labor and capital scenario
CO.5 Understant2 foreign exchange market and related concepts.
CO.6 Recognize2 International financial market and Open economy.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Market and trade: International markets, Excess supply and
demand, balance of trade, comparative advantage and specialization; Trade with
constant cost-constant opportunity cost of production, specialization and gains from
trade, extension of constant cost trade theory.
7
II Gains from Trade: Production possibilities and real income, Specialization and
gains from trade, Growth and trade, Industrial trade policy; Protection – tariffs -
Taxes on imports, Quotas and nontariff barriers, Protection and production; Terms
7
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of trade – Offer curves, Tariffs and terms, Tariff games.
III Production and Industrial Organization: Factor proportion production – specific
factors, production with factors and goods, theorems of production and trade;
Industrial organization – price searching firms, intra-industry trades, oligopolies.
7
IV International Labor and Capital: International migration, international
investment, migration, foreign investment and income redistribution; Economic
Integration – Steps of economic integration, Multination firms, International
externalities and political economy.
7
V International Macroeconomics-I: Balance of payment – elasticities and the trade
balance, current and capital accounts, international deficits and surpluses,
international fiscal and monetary policy.
7
VI International Macroeconomics-II: International financial markets - International
credit market, foreign exchange and finance, International Money; Open economy
– Open macro economy, inflation, exchange rate and macro policy.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
D.N. Dwivedi, International Economics: Theory and Policy, Vikas Publishing House.
Farrokh Langdana, Peter T. Murphy, International Trade and Global Macro-policy, Springer
Science and Business Media, 2013.
Henry Thompso, International Economics: Global Markets and Competition, 2/e, World
Scientific Publishing Company, 2006.
O. S. Shrivastava, International Economics, Concept Publishing Company, 2012.
Paul Krugman, Maurice Obstfeld, International Economics Theory and Policy, 6/E Pearson
Education
Paul R. Krugman and Maurice Obstfeld, International Economics: Theory and Policy, Addison
Wesley, 2004.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
203
COURSE CODE COURSE TITLE
MMC IB612
Elective Paper VIII
FOREX MANAGEMENT AND CURRENCY
DERIVATIVES
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits
Evaluation Scheme for (Th)
Component Exam WT
(%)
Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is designed to familiarize students with international financial transactions and Operational
aspects of foreign exchange markets. It focuses on forex market participants, exchange rates
determination, international arbitrage, foreign exchange risks and its management and currency
derivatives. It enables students to understand the crux of forex management and currency derivatives.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Familiarize1 with concepts of Foreign Exchange Market.
CO.2 Explain2 concepts of International Monetary System.
CO.3 Recognize2 various Foreign Exchange Transactions
CO.4 Discuss2 concepts ready and forward exchange rates.
CO.5 Explain2 concepts and terms related to derivative based on currency exchange rates.
CO.6 Prepare3 forecasting of exchange rate.
CONTENT
UNIT DESCRIPTION HOURS
I FOREX: The Foreign Exchange Market - Organisation – Meaning, FOREX hours,
regulations, Distinctive features - major participants basics of FOREX margin; Spot
Vs Forward Markets – Bid and Ask rates –Interbank Quotations – International
Market Quotations – Cross Rates – Merchant Rates – FEDAI Regulations – Role of
RBI.
7
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II International Monetary System: Exchange Rates - Exchange Rate Systems –
Commodity Standard – Gold Standard – Bretton Woods – Fixed Vs Floating
Exchange Rate Systems – Exchange Rate Regime - Determinants of Exchange
Rates – Exchange Controls.
7
III Foreign Exchange Transactions: Purchase and Sale transactions – Spot Vs
Forward transactions – Forward Margins – Interbank Deals – Cover deals –
Trading – Swap deals – Arbitrage Operations – Factors determining Forward
margins – Different types of Foreign exchange exposures.
7
IV Ready and Forward Exchange Rates – Principle types of Ready Merchant rates –
Ready rates based on cross rates – Forward exchange contracts – Execution of
Forward contracts – cancellation and Extensions - Dealing position – Exchange
position – Cash position.
7
V Currency Derivatives: Currency Forwards – Currency Futures – Currency Options
–foreign currency option; Exchange traded transactions – Financial Swaps –
Forward Rate agreements – Interest Rate Options – Currency fundamental analysis.
7
VI Forecasting exchange rate: Introduction, Need for exchange rate forecasting,
Techniques of forecasting, forecast in control rate regime.
7
Case Studies/Group Exercise on above applicable topics.
REFERENCE BOOKS
Alan C Shapiro, Multinational Financial Management, Prentice Hall, New Delhi
C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand and Sons, New Delhi.
Carley Garne, Currency Trading in the Forex and Futures Markets, Pearson Education Inc. FT
Press, 2012.
Ian H Giddy, Global Financial Markets, Aitbs Publishers and Distributors, New Delhi
Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Response Books, Sage
Publications, New Delhi.
Vyuptakesh Sharan, International Financial Management, 6/e, PHI Learning Pvt. Ltd. New
Delhi, 2012.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
205
COURSE CODE COURSE TITLE
MMC IB614 Elective Paper IX
INTERNATIONAL MARKETING MANAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
The course considers the basic concepts of international marketing, the various activities necessary for
international marketing planning, the beginning of international marketing activities to be conducted by
a domestic firm, and relevant issues on strategy and marketing management relevant to expanded global
operations.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss3 concepts of international marketing management and analyze
4 and interpret
5
marketing challenge and opportunities.
CO.2 Demonstrate3 decision making capabilities in marketing.
CO.3 Explain2 international pricing policy.
CO.4 Recognize2 different distribution channels and select
2 appropriate distribution channel for
international market.
CO.5 Distinguish2 various promotional elements and choose
5 applicable promotion strategies by
recognizing international market(s).
CO.6 Discover3 and select
5 marketing strategies in line of ethical and legal consideration of target
market(s).
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to International Marketing: Introduction, Benefits, Scope of
International Marketing, International Marketing vs. Domestic Marketing, Principles
of International Marketing, Customer value and the value equation, Competitive or
differential advantage, Management Orientations, MNCs and TNCs, Different
Market Entry Modes and Market Entry Strategies.
7
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II International Product Policy and Planning: Introduction, Products: National and
International, the new Product Development, International Product Planning, Product
Adoption and Standardization, International Market Segmentation, Influences on
Marketing Plan and Budget, International Product Marketing, Marketing of
Services.
7
III International Pricing Policy: Introduction, Price and Non-Price Factors, Methods
of Pricing, International Pricing Strategies, Dumping and Price Distortion, Counter
Trade.
7
IV International Distribution and Logistics Planning: Introduction, International
Logistics Planning, Distribution – Definition and Importance, Direct and Indirect
Channels, factors Involved in Distribution Systems, Modes of Transportation,
International Packaging.
7
V International Promotional Strategies: Introduction, Communications Process,
principles of communication, Status of Promotion, Promotion Appeals, Media
Selection, Personal Selling, Public Relations and Publicity, Sales Promotion,
advertising, e-marketing, digital marketing.
7
VI Legal and Ethical Issues in International Marketing: Introduction, Nature of
International Business Disputes and Proposed Action, Legal Concepts Relating to
International Business, International Dispute Settlement Machinery, ethical
Consideration in International Marketing and Marketing Communications.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Philip Kotler, Marketing Management- The South Asian Perspective, Pearson, 2010.
Ramasamy, Namakumari, Marketing Management, McMillan Publishers, 2010.
Saxena, Marketing Management, Tata McGraw-Hill.
Svend Hollensen, Global Marketing: A Decision-Oriented Approach- 3/e, Pearson Education,
2010.
Warren J. Keegan, Global Marketing Management’ Pearson Education, 2010.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
207
COURSE CODE COURSE TITLE
MMC IB616 Elective Paper X
LEGAL DIMENSIONS OF INTERNATIONAL BUSINESS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits
Evaluation Scheme for (Th)
Component Exam WT
(%)
Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course is designed to equip students with international business law concepts, i.e. legal issues
arising out among businesses in the cross-border context. This course introduces students to the legal
aspects of doing business abroad. Topics include: the different legal systems; tax and regulation of trade;
the enforceability of contracts; and judgements and dispute management across borders..
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss2 various laws and crimes in international context and summarize
2 ethics and various
code of conduct at international level.
CO.2 Explain2
Law of sales. Support5 legal norms related to international sale of good or contracts for
sale of goods.
CO.3 Recognize2 role and regulations of WTO in context of international trade.
CO.4 Explain5 different legal framework related to international business and recognize
2 appropriate
practices in consideration of Labour and employment discrimination law.
CO.5 Distinguish2 legal transaction procedures in case of international business and interpret
5 tax laws
applicable to international trade.
CO.6 Interpret3 Indian business laws and trade policy / legal obligation related to international trade
and foreign investment(s).
CONTENT
UNIT DESCRIPTION HOURS
I Legal Framework of International Business: International Law and Crimes,
Court of Justice; Ethics and Code of Conduct- IB and Human Rights, International
Labour Organisation (ILO), United Nations Global Compact, CERES Principles,
Corporate Code of Conduct, OECD Code of Conduct. Regulation of U.S. Trade;
7
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Islamic Law; Environmental Law.
II International Sale of Goods: Contracts for International Sales of Goods (CISG) –
Introduction, Formation and performance of contracts for sales of Goods, Law of
sales; Applicability of CISG; validity of International Sales contract; Payments
terms; Remedies for breach of contract; Excuses for non-performance;
Documentary Sales and terms of trade-transaction risk, documentary sale, shipping
responsibility and risk of loss.
7
III Regulatory Framework of World Trade Organisation (WTO): Trade regulation,
GATT and the Goods Council, WTO law and major principles; Laws governing
access to foreign markets-least restrictive trade, trade related agreement and
technical barriers. Regional groupings, subsidies, technical standards, anti-dumping
duties and other non-tariff barriers, custom valuation and dispute settlement;
Implications of WTO to important sectors – GATS, TRIPs and TRIMs.
7
IV Legal Framework Relating to International Licensing; Franchising; Join Ventures,
Patents and trademarks; Technology transfer, Telecommunications. Electronic
Commerce – Intellectual Property Rights (IPRs); Labour and employment
discrimination law.
7
V Regulatory Framework and Taxation : Electronic Commerce – Cross Border
Transactions – On-line Financial Transfers – Legal Safeguards – International
Business Taxation – Tax Laws – Multilateral and Bi-lateral treaties – Sharing of
Tax revenues.
7
VI Business Laws and trade policy in India: FEMA; Indian trade policy; Taxation of
foreign income; Foreign investments-FDI; Indian contract law; Setting up offices
and branches abroad; Restrictions on trade in endangered species and other
commodities.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Kapoor ND: Commercial Law; Sultan Chand and Co., New Delhi.
Lew, Julton D.M and Clive Stand brook (eds), International Trade Law and Practice,
Euromoney Publications, London.
Motiwal OP, Awasthi HIC: International Trade – the law and practice; Bhowmik and
Company, New Delhi.
Richard Schaffer, Filiberto Agusti, Lucien J. Dhooge, International Business Law and Its
Environment, Cengage Learning Inc., 10/e, 2017.
Schmothoff C.R: Export Trade – The Law and Practice of International Trade.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
209
COURSE CODE COURSE TITLE
MMC IB618 Elective Paper XI
EXPORT - IMPORT DOCUMENTATION AND PROCEDURES (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This is designed not only for the beginners but also for those who are currently engaged in the activities
of import and export but are not too familiar with their documentation and procedures. Trade procedures
and documentation formalities are a critical part of International Business Management. Every exporter
and importer should be aware of these import and export procedure(s) and documentation. This course
aims to help the participants understand the interpretation of shipping terms, learn the flow of letters of
credit from opening to final negotiation, understand various the types of shipping documents used in
international trade and appreciate the use of various trade declarations.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Discuss2 significance of procedures and documentation in international trade.
CO.2 Recognize2 export-import procedures.
CO.3 Discuss2 methods of payment in international trade and role of EXIM bank and ECGC in
India.
CO.4 Explain2 major laws governing India’s export import trade.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction of Export Import: Significance Of Procedures And Documentation In
International Trade; Procedures And Documentation As Trade Barriers; WTO
Provisions; Aligned Documentation System (ADS); official machinery for trade
procedures and documentation; ITC(HS) classification System ;Role of ICC;
INCOTERMS; nature of export/trading houses.
7
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II Customs Clearance and Central Excise: Excise Duty – Definition, Rationale
Types Of Duties; Export Order Processing; Export Contract; Export Price
Quotations; Shipping And Custom Clearance Of Export And Import Cargo; Central
Excise Clearance; Main Export And Import Documents; Role Of Forwarding
Agents; Cargo Insurance And Claim Procedure.
7
III Methods of Payment in International Trade; Documentary Collection Of Export
Bills; UCPDC Guidelines; Realization Of Export Proceeds – Provisions Of RBI’s
Exchange Control Manual; Pre-Shipment And Post-Shipment Finance; Role Of
EXIM Bank And ECGC In India.
7
IV Major Laws Governing India’s Export Import Trade: Foreign Trade
(Development and Regulation) Act, Pre-shipment Inspection and Quality Control
Act, 1963 and Customs Act, 1962; Foreign Exchange Management Act, 2000.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
B. S. Rathor and J. S. Rathor, Export Marketing, HPH, 3rd Revised and Enlarged Edition,
2006.
D.C. Kapoor, Export Management, Vikas Publishing House, 2009.
Dr. Kushpat S. Jain, Export Import Procedures and Documentation, HPH, 5th Revised Edition,
Aug. 2007.
Export Markets and Foreign Trade Management by Pervin Wadia, Kanishka Publications, New
Delhi.
M. I. Mahajan, Export- Policy, Procedures and Documentation, Show white, 24th Edition, 2010
M.D. Jitendra, Export Procedures and Documentation, Rajat Publications, Delhi.
T. A. S. Balagopal, Export Management, HPH, 18/e, 2006.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
211
COURSE CODE COURSE TITLE
MMC IB620 Elective Paper XII
MINI PROJECT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT% Min. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with techniques used in research and to learn to
apply these techniques to business decision-making. The course is based on an individual/team research
work including literature studies according to the study plan. An individual/team study plan will be
written by the student(s) under the supervision of course instructor/supervisor which serves as a project
description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 presentation and analytical skills.
CO.2 Write6 synopsis and presentation report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
213
SPECIALIZATION ELECTIVE V: INFORMATION MANAGEMENT (IM)
COURSE CODE COURSE TITLE
MMC IM610 Elective Paper VII
DATA MINING AND DATA WAREHOUSING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
Data warehousing and data mining are two major areas of exploration for knowledge discovery in
databases. This course gives an introduction to methods and theory for development of data warehouses
and data analysis using data mining. Data quality and methods and techniques for preprocessing of data.
Modeling and design of data warehouses.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1 the Data Mining Techniques and Clustering Trends In Data Mining.
CO.2 Understand2 the concept of Data Mining and Data Warehouse.
CO.3 Apply3 various tools in Data Visualization through practical.
CO.4 Analyze4 How OLAP and OLTP Works in Data warehouse.
CO.5 Evaluate5 the impact of changing scenario in Data Warehousing and Data Mining.
CO.6 Develop6 Skills for Case Study Analysis on Data Warehousing and Data Mining.
CONTENT
UNIT DESCRIPTION HOURS
I Overview and Concepts: Need for data warehousing, The building blocks of a
Data warehouse Architecture and Infrastructure: Data Warehouse Architecture,
Infrastructure and Metadata Management. Principles Of Dimension Modeling:
Introduction to Dimensional Modeling.
7
II Information Access and Delivery: Matching information to classes of users,
OLAP – the need, Design of the OLAP database, OLAP operations: slice, dice,
rollup, drill-down etc. OLAP implementations. Implementation and Maintenance:
Physical design process, Aggregates and Indexing. Data Warehouse Deployment.
7
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III Introduction of Data Mining and Concept Description: Data mining-concepts,
Data mining techniques. The KDD process. Concept Description- Class
Characterization and comparison, Attribute relevance analysis, Attribute oriented
Induction, Mining descriptive statistical measures in large databases.
7
IV Clustering: What is clustering? Types of data, Partitioning Methods (K-Means, K
Medoids) Hierarchical Methods (Agglomerative, Divisive) Association rules:
Motivation for Association Rule mining, Market Basket Analysis, Apriori
Algorithm, Advanced Association Rules-concepts.
7
REFERENCE BOOKS
Alex Berson and Stephen J Smith, Data Warehousing, Data Mining and OLAP, Tata McGraw
Hill.
Galit Shmueli, Nitin Patel, Peter Bruce, Data mining For Business Intelligence, Wiley Student
Edition.
Han, Kamber, Data Mining Concepts and Techniques, 2/e, Elsevier.
Jamie McLennan and others, Data Mining with SQL Server 2008, Wiley Indian Edition.
M Berry and G. Linoff, Mastering Data Mining, Wiley Student Edition.
Pang-Ning Tan, Vipin Kumar, Michael Steinbach, Introduction to Data Mining, 1/e Pearson
Education.
Paulraj Ponniah, Data Warehousing Fundamentals, Wiley Student edition.
Ralph Kimball, The Data Warehouse Lifecycle toolkit', 2/e, Wiley India.
Reema Theraja Data warehousing, Oxford University Press.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
215
COURSE CODE COURSE TITLE
MMC IM612 Elective Paper VII
DATA MINING AND DATA WAREHOUSING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT (%) Mini. Passing %
- - 2 1 Pr (100) FEP 100 40% 40%
CONTENT
PRACTICAL DESCRIPTION HOURS
Practical(s) Study on Data Warehouse Architecture /Dimensional Modeling 3
Practical(s) Design of the OLAP database/ Aggregates and Indexing 3
Practical(s) Basics of data mining/ KDD process. 3
Practical(s) Study on mining descriptive statistical measures in large databases. 3
Practical(s) Study on Partitioning Methods / Hierarchical Methods. 3
Practical(s) Study on Market Basket Analysis/Apriori Algorithm 3
REFERENCE BOOKS
Alex Berson and Stephen J Smith, Data Warehousing, Data Mining and OLAP, Tata McGraw
Hill.
Galit Shmueli, Nitin Patel, Peter Bruce, Data mining For Business Intelligence, Wiley Student
Edition.
Han, Kamber, Data Mining Concepts and Techniques, 2/e, Elsevier.
Jamie McLennan and others, Data Mining with SQL Server 2008, Wiley Indian Edition.
M Berry and G. Linoff, Mastering Data Mining, Wiley Student Edition.
Pang-Ning Tan, Vipin Kumar, Michael Steinbach, Introduction to Data Mining, 1/e Pearson
Education.
Paulraj Ponniah, Data Warehousing Fundamentals, Wiley Student edition.
Ralph Kimball, The Data Warehouse Lifecycle toolkit', 2/e, Wiley India.
Reema Theraja Data warehousing, Oxford University Press.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
216
COURSE CODE COURSE TITLE
MMC IM614 Elective Paper VIII
BIG DATA, TEXT ANALYTICS AND WEB ANALYTICS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course requires students to demonstrate mastery of data collection, processing, analysis, retrieval,
mining, visualization, and prediction. Students synthesize methods from information retrieval, statistical
data analysis, data mining, machine learning, and other big-data related fields.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1 the roles of: data-at-rest processing, data-in-motion processing, data-warehouse
processing, and contextual search
CO.2 Understand2 the importance of data governance for managing Big Data Outline the components
needed in a Big Data Platform
CO.3 Apply3 various tools for Quantifying Text-Text Mining Application. Evaluate
5 the impact of
changing scenario of Big Data and Web Analytics.
CO.4 Analyze4 How to create clusters from text data to understand customer segments. Develop
6 Silks
for Case Study Analysis on Big Data, Text Analytics and Web Analytics.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Big Data-Structuring of Big Data; Elements of Big Data-Business
Applications of Big Data.
7
II Handling Big Data Technologies-Data Mining and Text Mining. 7
III Working with Data Sources for Text Mining-Data Preparation for Text Analytics 7
IV Methods for Quantifying Text-Text Mining Application to Pattern Discovery; Text
Mining Application to Predictive Modeling.
7
REFERENCE BOOKS
Analytics, Emerging Business Intelligence and Analytic Trends for Today's Businesses, 1st
Edition, Wiley Publications
Gert H. N. Laursen, Jesper Thorlund, Business Analytics for Managers,
Michele Chambers, Michael Minelli, Ambiga Dhiraj., Big Data Big
Taking Business Intelligence beyond Reporting, Wiley Publications.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
217
COURSE CODE COURSE TITLE
MMC IM616 Elective Paper VIII
BIG DATA, TEXT ANALYTICS AND WEB ANALYTICS LAB (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT (%) Mini. Passing %
- - 2 1 Pr (100) FEP 100 40% 40%
CONTENT
PRACTICAL DESCRIPTION HOURS
Practical 1 Study on Structuring of Big Data. 3
Practical 2 Study on Business Applications of Big Data. 3
Practical 3 Study on Data Mining and Text Mining. 3
Practical 4 Study on Data Preparation for Text Analytics. 3
Practical 5 Study on Methods for Quantifying Text /Predictive Modeling 3
REFERENCE BOOKS
Analytics, Emerging Business Intelligence and Analytic Trends for Today's Businesses, 1st
Edition, Wiley Publications
Gert H. N. Laursen, Jesper Thorlund, Business Analytics for Managers,
Michele Chambers, Michael Minelli, Ambiga Dhiraj., Big Data Big
Taking Business Intelligence beyond Reporting, Wiley Publications.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
218
COURSE CODE COURSE TITLE
MMC IM618 Elective Paper IX
DECISION AND RISK ANALYTICS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Mini. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course emphasis on evaluating the impacts of uncertainty, managing its resultant risks and planning
to exploit its up-side potential. Topics to be addressed are the decision-making process, multi-objective
decision making, decision-tree analysis, decision criteria,.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1
PERT, CPM, computer simulation, decision analysis using decision trees and
quantitative value functions, and heuristic methods
CO.2 Understand2 the operations research techniques and their application to decision making
CO.3 Apply3 effectively analytical decision making tools for problem solving. Evaluate
5 the impact
of changing scenario of Decision Risk Analysis.
CO.4 Analyze4 how decisions based on analytical research. Develop
6 skills for Case Study Analysis
on Decision Risk Analysis.
CONTENT
UNIT DESCRIPTION HOURS
I Predictive and Prescriptive Analytics: Introduction-Meaning, Need and
Application of predictive analytics sector-wise. (Theory Only)
7
II Networks Modeling: Multi-objective optimization-Stochastic modeling
Microsoft Excel/or any other relevant software(Theory Only)
7
III Problem Solving Techniques: PERT, (performance evaluation and review
technique)-CPM, (critical path method)-Computer simulation. Microsoft
Excel/or any other relevant software.
7
IV Decision and Risk Analysis: Decision Trees-Quantitative value function
model Microsoft Excel/or any other relevant software. Forecasting Models:
7
Sanjay Ghodawat University Kolhapur
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Types of forecasting models-Heuristic methods.
REFERENCE BOOKS
Cliff Ragsdale, Spreadsheet Modeling and Decision Analysis: A Practical Introduction to
Business Analytics, Cengage Learning, 2016.
Louis Anthony Cox Jr., Risk Analysis Foundations, Models, and Methods, Springer Science
and Business Media, 2012.
Sahu, Rajendra, Dash, Manoj, Kumar, Anil, Applying Predictive Analytics Within the Service
Sector, IGI Global, 2017.
Stephen Powell and Ken Baker., “The Art of Modeling with Spreadsheet.”
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
220
COURSE CODE COURSE TITLE
MMC IM620 Elective Paper IX
DECISION AND RISK ANALYTICS LAB (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT (%) Mini. Passing %
- - 2 1 Pr (100) FEP 100 40% 40%
CONTENT
PRACTICAL DESCRIPTION HOURS
Practical 1 Study on Mathematical optimization with usage of Microsoft Excel. 3
Practical 2 Study on Stochastic modeling. 3
Practical 3 Study problems on PERT (performance evaluation and review technique) and
CPM, (critical path method).
3
Practical 4 Study on risk analysis. 3
Practical 5 Study of types of forecasting models. 3
REFERENCE BOOKS
Cliff Ragsdale, Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business
Analytics, Cengage Learning, 2016.
Louis Anthony Cox Jr., Risk Analysis Foundations, Models, and Methods, Springer Science and
Business Media, 2012.
Sahu, Rajendra, Dash, Manoj, Kumar, Anil, Applying Predictive Analytics Within the Service
Sector, IGI Global, 2017.
Stephen Powell and Ken Baker., “The Art of Modeling with Spreadsheet.”
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
221
COURSE CODE COURSE TITLE
MMC IM621 Elective Paper X
BUSINESS ANALYTICS (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT (%) Mini. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course provides an introduction to big data analytics for all business professionals, including those
with no prior analytics experience. Business analytics refers to the ways in which enterprises such as
businesses, non-profits, and governments can use data to gain insights and make better decisions. Business
analytics is applied in operations, marketing, finance, and strategic planning among other functions. It
covers topics of data discovery and collection, analysis of data and generalizing data analytics results to
wider business conclusions and decisions.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1 the role of business process management in operations improvement strategies
(TQM, BPR, Six-Sigma Campaigns, ERP)
CO.2 Understand2 the “business process perspective of operations” and its critical importance of
process management in manufacturing and service organizations in successfully executing their
competitive strategies.
CO.3 Apply3critical elements of business processes in manufacturing and service firms
CO.4 Analyze4 the impact of resource capacities and flexibility
CO.5 Evaluate5 the role of organizational culture and change management during business process
improvement
CO.6 Develop6 Skills for Case Study Analysis on Business Analytics.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Business Analytics Business Analytics: Meaning and Evolution
– Definitions – Characteristics – Types of Analytics – Emergence of Business
7
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Analytics as a Competitive Strategy – Concept of Big Data – Characteristics
of Big data – Applications of Big data in management – Data Visualization –
Concept of Big Coin.
II Analytics Domains and Cloud Computing Applications of Business
Analytics: Financial Services Analytics – Marketing Analytics – Pricing
Analytics – Retail Sales Analytics – Supply Chain Analytics – HR
Analytics – Talent Analytics. Cloud Computing – Meaning and Basic Concepts.
7
III Descriptive Statistics: Measures of Central Tendency – Measures of Dispersion –
Karl Pearson and Spearman’s Correlation – Simple and Multiple Regression
Analysis.
7
IV Artificial Intelligence (AI) – Concept – Basic Applications – Limitations of
Artificial Intelligence – Potential Risk of AI
7
V Decision Theory: Introduction – Steps of decision making process – types
of decision-making environments – Decision-making under uncertainty –
Decision-making under Risk – Decision tree analysis.
Design of Experiments: Introduction – Simple comparative experiments – Single
factor Experiments – Introduction to factorial designs.
7
VI Basics of Analytical Techniques Cluster Analysis: Introduction – Visualization
techniques – Principal components – Multidimensional scaling, Hierarchical
clustering – Optimization technique, Factor Analysis: Introduction Exploratory
factor analysis – Confirmatory factor analysis Discriminant Analysis: Introduction
– Linear Discriminant analysis.
7
REFERENCE BOOKS
Dinabandhu Bag, Business Analytics, Routledge, 2016.
Goldratt, E. and Cox, J., The Goal “A Process of Ongoing Improvement”. 3rd Revised Edition,
North River Press, Inc., Croton-on-Hudson: NY 2004.
James R. Evans and William M. Lindsay., “An Introduction to Six Sigma andProcess
Improvement” (Book and CD), Thomson-Southwestern, 2005.
Michael L. George, David Rowlands, Mark Price, and John Maxey., “The LeanSix-Sigma Pocket
ToolBook”, McGraw-Hill (New York). 2005.
Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey, Business Analytics
Principles, Concepts, and Applications with SAS: What, Why, and How, Pearson Education,
2014.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
223
COURSE CODE COURSE TITLE
MMC IM622 Elective Paper XI
CLOUD COMPUTING, HADOOP AND MAP REDUCE (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th and Pr)
Component Exam WT (%) Mini. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
Cloud Computing with Hadoop course is a combination of administration and programming using
Hadoop ecosystem components to show working with Big data. The course will provide the necessary
theoretical background for cloud and edge / fog environments, while aiming to ensure that participants
get familiar with functional cloud technologies as well as with related topics of cloud-based data analytics
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1 the key security and control considerations within cloud computing environments
and be able to identify various cloud services.
CO.2 Understand2 the application of cloud computing tools in various business environments
CO.3 Apply3the four primary cloud categories “types” and evaluate various cloud delivery models.
CO.4 Analyze4 how cloud characteristics and service attributes for compliance with enterprise
objectives.
CONTENT
PRACTICAL DESCRIPTION HOURS
I Core Concepts Of Cloud Computing and Enabling Technologies:
Programming Models, Virtualization, Distributed File Systems and Cloud
Storage, Emerging Cloud Tools Programming Models - Design Characteristics of
Shared Memory, Message Passing and Map Reduce Programming Models,
Relationship between Programming Models and Architecture of the underlying
System, Hadoop Map Reduce program flow and Hadoop Distributed File System
(HDFS).
7
II Virtualization: Discuss the Types of Virtualization: Process vs. System and
Software-Based (or Full Virtualization) vs. Hardware-Assisted (Orpara
Virtualization) Virtualizations, Resource Virtualization- CPU, Memory, Disk,
and Network Virtualizations, Distributed Resource Management, Distributed
7
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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Resource Monitoring, and Distributed Scheduling in Clouds.
III Storage Technologies and Distributed File Systems: Network-Based Storage
Suitable for Clouds- SAN, NAS, and iSCSI, Various DFS Architectures- Cluster-
Based vs. Client-Server Architectures, Aspects of DFSs -Communication,
Synchronization, Replication, Fault Tolerance, and Security, Distributed and
Parallel File Systems,
7
IV Building Cloud Applications: Mini practical project on master Map Reduce and
investigate its applicability to various domains, such as natural language
processing, machine learning, bioinformatics and image processing, Glean
insights on Map Reduce performance under various domains, analyze its ensuing
behaviors, and optimize performance through making changes in cluster
configurations and provisioning.
7
REFERENCE BOOKS
Chuck Lam, Hadoop in Action, Dreamtech Press Publisher.
Sandeep Karanth, Mastering Hadoop, Packt Publishing Ltd, 2014.
Srinath Perera, Hadoop MapReduce Cookbook, Packt Publishing Ltd, 2013.
Vignesh Prajapati, Big Data Analytics with R and Hadoop,1/e, Shroff / Packt Publications
****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
225
COURSE CODE COURSE TITLE
MMC IM624 Elective Paper XII
R PROGRAMMING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT (%) Mini. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
In this course you will learn how to program in R and how to use R for effective data analysis. In this
course student will learn how to program in R and how to use R for effective data analysis. The course
covers practical issues in statistical computing which includes programming in R, reading data into R,
accessing R packages, writing R functions, debugging, profiling R code, and organizing and commenting
R code.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Describe1 how to test and correct for a wide variety of standard statistical problems that appear
when data is analyzed.
CO.2 Understand2 and impart to students a working knowledge of how best to analyze simple and
multivariate relationships.
CO.3 Apply3 variety of regression models through Practical.
CO.4 Analyze4 the past relationships among variables through Analysis.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to the R language: SAS versus R - R, S, and S-plus - Obtaining and
managing R - Objects - types of objects, classes, creating and accessing objects -
Arithmetic and matrix operations - Introduction to functions
7
II Working with R: Reading and writing data - R libraries - Functions and R
programming - the if statement -looping: for, repeat, while - writing functions -
function arguments and options
7
III Graphics: Basic plotting - Manipulating the plotting window - Advanced plotting
using lattice library -Saving plots; Standard statistical models in R: Model formulae
and model options - Output and extraction from fitted models – Models considered:
Linear regression: lm(), Logistic regression: glm() , Linear mixed models: lme()
7
Sanjay Ghodawat University Kolhapur
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IV Advanced R: Data management (importing, sub-setting, merging, new variables,
missing data etc.) Plotting– Loops and functions - Migration SAS to R– Plotting and
Graphics in R – Writing R functions, optimizing R code– Bioconductor, analysis of
gene expression and genomics data.
7
REFERENCE BOOKS
An Introduction to R. Online manual at the R website at http://cran.rproject.org/manuals.html
Andreas Krause, Melvin Olson. 2005. The Basics of S-PLUS. 4th edition. Springer-Verlag, New
York.
Jose Pinheiro, Douglas Bates. 2000. Mixed-effects models in S and S-PLUS Springer- Verlag,
Berlin.
Peter Dalgaard. Introductory Statistics with R (Paperback) 1st Edition Springer-Verlag New York,
Inc.
W. N. Venables and B. D. Ripley. 2002. Modern Applied Statistics with S. 4th Edition. Springer.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
227
SPECIALIZATION ELECTIVE V: TOURISM MANAGEMENT (TM)
COURSE CODE COURSE TITLE
MMC TM610 Elective Paper VII
HOSPITALITY MARKETING (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course introduces the theories and principles of tourism marketing, analysis and evaluation of the
market for the tourism industry, elimination of inappropriate market information and application of
marketing strategies.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 why the marketing concept calls for customer orientation.
CO.2 Outline1 the major characteristics affecting consumer behavior and list some of the specific
cultural, social, personnel, and psychological factors that influences the customers.
CO.3 Explain 2
the buyer decision process and discuss need recognition.
CO.4 Define1 the term product, including the core, facilitating, supporting and augmented product.
CO.5 Understand2the different marketing intermediaries available to hospitality industry and the
benefit each intermediaries offer that effect the design of promotion mix.
CO.6 Explain2 the role and nature of sales and services in hospitality industry.
UNIT DESCRIPTION HOURS
I Introduction to Hospitality Marketing: Meaning, marketing in hospitality
industry, understanding the market place and customer need, marketing
environment of hospitality industry.
7
II Customer Driven Marketing Strategy: Preparing an integrated marketing plan,
building customer relationships, capturing value from customer, changing
marketing landscape in hospitality.
7
Sanjay Ghodawat University Kolhapur
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III Consumer Market and Consumer Buying Behavior: A model of consumer
behavior, personnel characteristics effecting consumer behavior, the buyers
decision process, major influences on organizational buyers, organizational buying
decision.
7
IV Product and Price Mix Decision for Hospitality: what is a product, product
levels branding strategy new product development, product life cycle and strategy,
factors to consider when setting price, general pricing approach, pricing strategy.
7
V Place and Promotion Mix Decision for Hospitality: Nature and importance of
distribution system, nature of distribution channels, hospitality distribution
channels, integrated marketing communication, steps in developing effective
communications, setting the total promotion budget and mix promotion mix
strategy. .
7
VI Service Management in Hospitality Industry: Characteristic of services
marketing, services management concept for the hospitality industry, management
strategy for hospitality services and business.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
David Bowie, Francis Buttle, Hospitality Marketing: Principles and Practice, Routledge, 2011.
John A. Cousins, David Foskett, Cailein Gillespie. Food and Beverage Management. Prentice
Hall. 2002.
Manjula Chaudhary, Tourism Marketing, Oxford University Press, 2010.
Nilanjan Ray, Dilip Kumar Das, Raj Kumar, Tourism Marketing: A Strategic Approach, CRC
Press, 2017.
Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism, 3E,
Prentice Hall, 2002.
Philip T. Kotler, John R Bowen, James Makens, Seyhmus Baloglu, Marketing for Hospitality
and Tourism, 7E, Pearson Education, 2016.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
229
COURSE CODE COURSE TITLE
MMC TM612 Elective Paper VII
FOOD AND BEVERAGE MANAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course teaches the overall catering operations and the duties taken up by the catering manager
including human resources management, sales management, promotion and daily operations, budgeting
and cost analysis, food and beverage purchasing and storage.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Explain2
why the food and beverage departments can be very important for hotels to be
successful.
CO.2 Identify1 a hotels support departments and the importance they play in daily operations.
CO.3 Describe3 the food service areas with the use of new up gradation in the market of hospitality
industry.
CO.4 List1 the principal sources of income and expenses by department according to uniform system
of hospitality industry
CO.5 Understand2the importance of sustainable practices in food services and the challenges of
operating in an environmentally responsible manner
CO.6 Understand2
the decision relating to investing in a hotel, including interest rates, inflation,
contractual issues and asset management.
CONTENT
UNIT DESCRIPTION HOURS
I Kitchen Management: Introduction, Job description – Hierarchy, Attitude and
behavior; Food premises - Kitchen planning.
7
II Basic Preparation and operations: Basic principles of food production -
Equipment – Fuels; Coordination with other departments.
7
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III Menu: Types of menu – menu planning – Beverage menu - Menu designing – menu
merchandising –menu balancing – wine and food pairing.
7
IV Purchasing Procedure: price and quality performance – Purchase specification –
Receiving –storing and issuing – stock taking – methods of storage.
7
V Food And Beverage Production: Food production methods - Beverage production
methods – F and B Service areas - Food and beverage service methods – Specializes
services.
7
VI Catering Management: Concept, Types of catering; Fast-food and popular catering
– hotels and quality restaurants – industrial catering, hospital catering – basic
policies – financial marketing and catering – control and performance management.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Bernard Davis, Andrew Lockwood and Sally Stone. Food and Beverage Management. Third
Edition. Elsevier. 1998
Collins, G. R., and Cobanoglu C., Hospitality Information Technology: Learning How to Use It.
Kendall Hunt Publishing Company, 2010.
Tesone, D. V., Hospitality Information Systems and E-Commerce, 1e, Wiley, 2005.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
231
COURSE CODE COURSE TITLE
MMC TM614
Elective Paper VIII
INFORMATION AND COMMUNICATION TECHNOLOGY FOR
HOSPITALITY (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
This course provides an intensive introduction of role of ICT in hospitality and tourism, tourism
information access and retrieval systems as they are implemented in database-driven Web sites within
tourism sectors. This course focuses on electronic tourism and its business models.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Analyze4 Various forms and characteristics of tourism in online methodology
CO.2 Apply 3 E-commerce and online communication in tourism
CO.3 Apply3 Online communication channels.
CO.4 Explain2 advantages of providing onsite services.
CO.5 Describe2 the major segments of onsite service operations
CO.6 Identifying1the challenges between online services provided by service industry
CONTENT
UNIT DESCRIPTION HOURS
I Computing Essentials: Information and Communication Technology Infrastructure –
Software, Hardware and Networking; Management Information Systems – Types,
Evolution and Benefits;
7
II Database Management for Hospitality: Database Management – Concept, Files,
Records, and Fields, Database Management Systems; Multidimensional Databases.
7
III System Selection and Data Security Maintenance: Information Needs; Sales
Literature; System Requirements; Request for Proposal; Contract Negotiations;
Installation Factors; System Security and Data Privacy; Operational Precautions; Risk
and Disaster Management; Manual Operations Plans.
7
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IV Reservation Systems - Electronic Distribution Channels; Intersell Agencies; Central
Reservation Systems; Property-Level Reservation; Distribution of Revenues; Rooms
Management Module – Room Status, Room and Rate Assignment, Guest Data,
Housekeeping Functions, Generation of Reports;
7
V Ecommerce and Emerging Technologies: The growth of e-Commerce –
Technologies and Benefits; E-Tourism business models; Electronic Distribution;
Internet Marketing; Social Media and Social Networking;
7
VI Emerging Trends: Long Tail, M-commerce, SoLoMo, Crowd sourcing, Data Mining,
Cloud Computing; Open-Source; Role of e-Governance; e-Payment Systems.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Foster Dennis L., The Business Of Travel Agency Operations and Administration, Macmillan/
McGraw, Singapore, 1993.
Tourism Operations and Management, Sunetra Roday, Archana Biwal and Vandana Joshi, Oxford
University Press.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
233
COURSE CODE COURSE TITLE
MMC TM616 Elective Paper IX
TRAVEL AND TOURISM MANAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20 40%
40% CAT I 15
CAT II 15
ESE 50 40%
Course Description:
Travel and tourism is the largest and most exciting industry in the world..
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 tourism services and constituents of tourism industry
CO.2 Prepare6 the learners with knowledge and skills essential to understand tourism industry
CO.3 Understand2the interrelation between tourism, recreation and leisure
CO.4 Identify1 the motivational factors and related theories and deterrent to tourism
CO.5 Know1 the different airport, city, carrier and currency code required for travel professionals
CO.6 Understand2 the role of IATA in international air transport development
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Tourism: Tourism - Definitions and Concept – Components of
Tourism, Geographic Components of Tourism - Types of Tourists, Visitor,
Traveler, and Excursionist – Differentiation Tourism.
7
II Hospitality and Tourism: Recreation and Leisure, Adventure Tourism, their
Inter–Relationships – Tourism Organization / Institutions –Role and Functions of
International Agencies in Hospitality Industry.
7
III Travel Management: Travel Agency and Tour Operation Business - Functions
of Travel Agency - Setting up a full-fledged Travel Agency - Sources of Income
of a travel agency - Diversification of Business - Travel and Health Insurance,
Forex, Cargo and MICE – Documentation - IATA Accreditation -Recognition
from Government.
7
Sanjay Ghodawat University Kolhapur
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IV Tourism Management: Tourism infrastructure- Tourism organizations -Travel
motivators-Leisure or holiday Tourism- Visiting friends and Relatives (VFR)-
Cultural Tourism-Adventure Tourism-Sports Tourism- Religious Tourism-
Business Tourism-Medical Tourism-Alternative Forms of tourism-Tourism
Products and types.
7
V Eco Tourism: Evolution, Principles, Trends and Functions of Ecotourism-
Themes - Eco-tel and Eco resorts - Fundamentals of Ecology- Basic Laws and
ideas in Ecology.
7
VI Ecosystem-Biodiversity and its Conservation-Pollution-Ecological Foot Prints -
Mass Tourism Vs Ecotourism -Typology of Eco-tourists - Ecotourism Activities
and Impacts –Western and Eastern Views of Ecotourism.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Ahmed Hassanien, Crispin Dale, Facilities Management and Development for Tourism,
Hospitality and Events, CABI, 2013.
Christine Jones, Valerie Jowett, Managing Facility, Taylor and Francis, 2010.
David M. Stipanuk, Hospitality Facilities Management and Design, 3/e, Prentice Hall PTR,
2012.
Robinson, P., Operations Management in the Travel Industry, CABI, 2009.
John A. Cousins, David Foskett, Cailein Gillespie, Food and Beverage Management. Prentice
Hall, 2002.
Tarun Bansal, Hotel Facility Planning, OUP India, 2010.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
235
COURSE CODE COURSE TITLE
MMC TM618 Elective Paper XI
ACCOMMODATION MANAGEMENT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT(%) Min. Passing %
2 - - 2 Th (100)
FET 20 40%
40% CAT II 30
ESE 50 40%
Course Description:
This course is offered for students who are interested in making accommodation service management
their profession – whether a hotel or boutique hotel. This course ensures that students are educated as
future managers in the hospitality industry. The course introduces functions and responsibilities of both
Front Desk Office and Housekeeping staff.
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 origin and importance of hospitality industry.
CO.2 Analyze4 hotel organization structure and its hierarchy.
CO.3 Explain1 types of hotel rooms, plans and rates.
CO.4 Understand2 front office and its coordination with other departments.
CONTENT
UNIT DESCRIPTION HOURS
I Role of Housekeeping in Hospitality Operations: Housekeeping-Layout of
Housekeeping Department-Hierarchy of Room divisions - Team work in
Housekeeping department. - Housekeeping as a business. Front office
Management.
7
II Duties and Responsibilities of Housekeeping department: Executive
Housekeeper, Asst Executive Housekeeper-Middle Level Management-Skill
based employee’s Responsibilities-Communication responsibilities.
7
III Infrastructure Management: Interior decoration and design - Elements and
Purpose. Colours -Managing Inventories: Colour Wheel - Colour Schemes -
Psychological effects of Color.
7
IV Hospitality Personnel Management: Managing Human Resources:- Recruiting,
Selecting, Induction and Training-Skill Training and Coordination-Motivation
and Employee Discipline .
7
NOTE: Class discussions to be supported by relevant case studies..
Sanjay Ghodawat University Kolhapur
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REFERENCE BOOKS
Tarun Bansal, Hotel facility Planning
Christine Jones, Managing facility
G Raghubalan, Hotel housekeeping Operations and Management.
Georgina Tucker, The Professional Housekeeper.
Sudhir Andrews, Hotel House Keeping Training Manual, Tata Mc Graw Hill Publishers, New
Delhi, Edition 2, 2005.
Jatashankar R.Tiwari, Hotel Front office and Operations management, Oxford University
Press.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
237
COURSE CODE COURSE TITLE
MMC TM620 Elective Paper XII
MINI PROJECT (Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT% Min. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with practices used in tourism sector and to learn
to apply these practices in tourism industry. The course is based on an individual/team research work
including literature studies according to the study plan. An individual/team study plan will be written by
the student(s) under the supervision of course instructor/supervisor which serves as a project description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 analytical and presentation skills.
CO.2 Write6 synopsis and presentation report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
239
SPECIALIZATION ELECTIVE VI: AGRIBUSINESS MANAGEMENT (AB)
COURSE CODE COURSE TITLE
MMC AB610 Elective Paper VI
AGRICULTURAL FINANCIAL MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 farm Management Concepts.
CO.2 Analyze4 various cash Flow charts and determine the repayment plan.
CO.3 Understand2 the Principles of Micro Finance.
CO.4 Discuss2 the role and functions of NABARD.
CO.5 Select5 suitable sources for Rural Finance.
CO.6 Compose6 appropriate Farm Budgets.
CONTENT
UNIT DESCRIPTION HOURS
I Farm Financial Management: Introduction, Meaning, role of credit in production
and marketing, economic feasibility test of farm credit proposal methods of
processing farm credit proposal. Farm credit analysis,
7
II Farm Financial Management: Repayment plan, use of farm financial budget, cash
flow chart based on farm management, concept of ratio analysis, working capital
management and cash budget.
7
III Micro Finance: Introduction, meaning, evolution and principles of Microfinance,
Importance and scope. Introduction of Micro Finance in India, Self Help Group's
and its formation in India, Current status and its Delivery mode
7
Sanjay Ghodawat University Kolhapur
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IV Institutions of Agriculture Finance: NABARD and its role in rural credit,,
Regional Rural Banks,Nationalized bank and rural credit, Commercial Banks and
rural Credit, Co-operative Sector, Kisan Credit Cards success and failure, MUDRA,
7
V Organization of Rural Credit: Credit delivery mechanism- multi agency
approach, Lead Bank Scheme: service area approach, new strategy for rural lending;
Non- institutional sources, defects of non- institutional sources, legal provision to
control the defects.
7
VI Budgetary Provision o Agri-Business: Debt waiver and debt relief Agricultural
subsidies, Agricultural Indebtedness - Causes and Effects, Crop Insurance scheme
and government policies, Role of Agricultural taxation in nation building
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Datt and Sundarm; Indian Economy; S. Chand Publication; 2016.
Dr. P.K. Shrivastava, Banking Theory and Practice, Himalaya Publishing House, 2013.
S.K. Misra, V.K. Puri, Indian Economy, Himalaya Publishing House, 2017.
Singhania, Direct Taxes, Taxman Publication, 2018.
V. Neelamegam, Microfinance, Vrinda Publications, 2014.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
241
COURSE CODE COURSE TITLE
MMC AB612 Elective Paper VII
AGRICULTURE AND INTERNATIONAL TRADE
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 the theoretical and applied issues in international trade
CO.2 Examine3 performance of India’s agricultural trade.
CO.3 Analyze4 various International marketing system with quality and regulatory Standards for
agricultural produce.
CO.4 Identify4 various Quality Certification.
CO.5 Understand2 Global Agri Logistics.
CO.6 Use4 ICT in Agri Business.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to International Trade: Meaning, Scope, Theory of comparative
cost advantage, Gains from trade; Trade Policies- Tariffs, quotas, subsidies; WTO,
Agreement on agriculture (AOA), WTO agreements and Indian Agriculture, Future
challenges for WTO.
7
II Present scenario of agricultural trade: Performance of Indian agricultural trade -
Composition, Volume and direction of trade, -Share of agricultural products in total
imports and exports of India, -Overview of World agricultural trade, India’s share
in world trade.
7
III Agriculture Policies and its Promotion: Agricultural trade policy of India,
Foreign Trade Policy from 2004, Agri-Export zones, Vishesh Krishi Upaj Yojana,-
Export Promotion measures, Export promotion organizations-
APEDA,MPEDA,FIEO, STC, MSAMB.
7
Sanjay Ghodawat University Kolhapur
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IV Regulatory framework: Regulating standards- Hazard Analysis and Critical
Control Point (HACCP) Certification, Codex Alimentarius commission, Sanitary
and Phytosanitary (SPS) measures, ISO 9000, ISO 14000, AGMARK, BIS
Certification.
7
V International Agri-marketing system :International Agri-marketing channel
system, -Global business logistics- Modes of Transport, Sea transport,
Containerization, Air transport
7
VI Agriculture Exportand Import procedure and documentation, Marine insurance,
Aligned Documentation System - Use of ICT in International Agri-marketing.
6
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
B. Bhattacharya, State of Indian farmer- A Millennium Study in Agricultural Export,
Academic Foundation, New Delhi, 2004.
Brajesh Jha, Indian Agriculture and Multilateral Trading System; Bookwell, New Delhi.
Dr. Khushpat S. Jain, Export Import Procedures and Documentation, Himalaya Publishing
House. 2007
John Penson, Oral Capps, C Parr Rosson, Introduction to Agricultural Economics, 7e,
Prentice Hall.
Santosh Sachdev, Agricultural Exports of India: Lessons from East Asia, New Century
Publication, New Delhi, 2000.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC AB614 Elective Paper VIII
AGRIPRENEURSHIP AND PROJECT MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 the importance of entrepreneurship development amongst agriculturists
CO.2 Analyze4 Agriculture Production Economics.
CO.3 Classify3 between various intuitional supports for Agreprenuers.
CO.4 Design6 various Agriculture Projects in detail.
CO.5 Discuss2 about the Agrotourism concept in detail.
CO.6 Use4 ICT in Agribusiness.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to Agripreneurship: Agripreneurship, Entrepreneurship, Meaning,
definition, characteristics of successfulAgriprenuer, importance of Agriprenuer for
economic development, Concept of agripreneurship. Agripreneurship Qualities and
Skills.
7
II Agri-preneurship development: Meaning, scope, definition and objectives of farm
management and its relation with other services, farm management decisions,
Agriproduction economics vis-à-vis farm management.
7
III Institutional management for Agriprenuer: Institutional support for
agripreneurship development, education and training to agripreneurs, extension
services.
7
IV Agricultural Projects: Meaning, definition and concept, Types of agricultural
projects relating to Food processing industry, green house, poly-house, floriculture,
horticulture and sericulture.
7
Sanjay Ghodawat University Kolhapur
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V Agro Tourism: Definition, Scope and Potential of rural territory in terms of agro
tourism, The specifics of business in agrotourism, New experiments in agro tourism,
Challenges before agro tourism.
7
VI Recent Technology in Agri Business Management: Use of ICT in Agro Tourism
and Agri business Management.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
S. Subha Reddy, P Raghu Ram, T.V. Neelakanta Sastry, Agricultural Economics, Oxford and
IBH Publishing Co. Pvt. Ltd., 2016.
S.S. Johl, T.R. Kapur, Fundamentals of farm business management, Kalyani Publishers, 2015.
S.S. Khanka, Entrepreneurial Development, 1E, S. Chand and Co. Ltd.
S.Subha Reddy and P Raghu Ram, Agricultural Finance and Management, Oxford and IBH
Publishing Co. Pvt. Ltd.; 1996.
Sharpley and Telfer, Tourism and Development: Concepts and Issues, Bookwell, New Delhi.
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
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COURSE CODE COURSE TITLE
MMC AB616 Elective Paper IX
ICT FOR AGRICULTURE BUSINESS MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 the theory and application of information and communications technology in
various fields of agriculture management.
CO.2 Develop6 the linkage across various technological fields of agriculture management.
CO.3 Discuss2 the opportunities and challenges in ICT for Agriculture.
CO.4 Analyze4 various applications of ICT in market access.
CO.5 Identify1 the common ICT platforms for financial inclusion services.
CO.6 Understand2 the concept of GIS.
CONTENT
UNIT DESCRIPTION HOURS
I Introduction to ICT: Basic terminology, Recent history of adoption of ICT in
developing countries, Leapfrogging technology – the mobile phone, ICT and its
ramifications for rural economies, Introduction to various ICT enabled rural
services related to land, education, health, insurance, micro-credit, marketing etc.
7
II ICT for Production Systems Management: Types of ICT information service,
Short-term productivity information services, Crisis management information
services, Long-term productivity information services.
7
III Risk Management Information Services: Common ICT platforms for
information services, Collection and analysis, Delivery, Issues and challenges for
ICT information services, Advantages of and opportunities for ICT information
services.
7
IV ICT for Market Access: Types of market access ICT service, Pricing services ,
Virtual trading floors, Holistic trading services, Downstream (and upstream)
administration, Issues and challenges for market access ICT services, Advantages
7
Sanjay Ghodawat University Kolhapur
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of and opportunities for market access ICT services.
V ICT for Financial Inclusion: Types of financial inclusion, ICT services,
Transfers and payments, Agricultural credit , Savings for agricultural needs,
Insurance, Common ICT platforms for financial inclusion services.
7
VI Geographical Information Systems (GIS): Remote Sensing and Image
Processing, GPS, GIS Data Modeling, Geographical Information Systems, Issues
and Concerns in Land and Water Management, The GIS Approach. Planning and
Implementing a GIS.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
A. Bandyopadhyay, Sustainable Agriculture, Bhoovigyan Vikas Foundation, 2005.
C.P. Lo. A. and K.W Yeung, Concepts and Techniques of Geographic Information Systems,
Prentice Hall India Learning Private Limited; 2009.
C.S.R Prabhu, E- Governance Concepts and case Studies, Prentice Hall of India, 2004.
Rebecca NthogoLekoko, Ladislaus M. Semali, Cases on Developing Countries and ICT
Integration: Rural Community Development, IGI.
DeMers, M.N., Fundamentals of Geographic Information Systems, 2E, Wiley Press, 1999.
Burrough P.A. and R.A. McDonald, Principles of Geographical Information Systems,
Oxford University Press. 1998.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
247
COURSE CODE COURSE TITLE
MMC AB618 Elective Paper X
AGRI SUPPLY CHAIN MANAGEMENT
(Program Elective, School of Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Th)
Component Exam WT (%) Min. Passing %
3 - - 3 Th (100)
FET 20
40% 40%
CAT I 15
CAT II 15
ESE 50 40%
Course Outcomes
At the end of the course the students should be able to:
CO.1 Understand2 the concepts and processes of agricultural supply chain management
CO.2 Examine2 and forecast the demand in supply chain
CO.3 Illustrate3 various inventory management tools.
CO.4 Deconstruct4 the elements of logistics.
CO.5 Use4 gps technology in logistics management
CO.6 Use4 it in supply chain management.
CONTENT
UNIT DESCRIPTION HOURS
I Supply Chain: Changing Business Environment; SCM: Present Need;
Conceptual Model of Supply Chain Management; Evolution of SCM; SCM
Approach; Traditional Agri. Supply Chain Management Approach; Modern
Supply Chain Management Approach; Elements in SCM.
7
II Demand Management in Supply Chain: Types of Demand, Demand Planning
and Forecasting; Operations Management in Supply Chain, Basic Principles of
Manufacturing Management.
7
III Procurement Management in Agriculture Supply chain: Purchasing Cycle,
Types of Purchases, Contract/Corporate Farming, Classification of Purchases
Goods or Services, Traditional Inventory Management, Material Requirements
Planning, Just in Time (JIT), Vendor Managed Inventory (VMI).
7
IV Logistics Management: History and Evolution of Logistics; Elements of
Logistics; Management; Distribution Management, Distribution Strategies; Pool
Distribution.
7
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V Transportation Management; Fleet Management; Service Innovation;
Warehousing; Packaging for Logistics, Third-Party Logistics (TPL/3PL); GPS
Technology.
7
VI Information Technology in SCM: IT Application in SCM; Advanced Planning
and Scheduling; SCM in Electronic Business; Role of Knowledge in SCM;
Performance Measurement and Controls in Agri. Supply Chain Management-
Benchmarking: introduction, concept and forms of Benchmarking.
7
NOTE: Class discussions to be supported by relevant case studies..
REFERENCE BOOKS
Altekar R.V, Supply Chain Management: Concepts and Cases, Prentice Hall of India.
Van Weele AJ, Purchasing and Supply Chain Management Analysis, Planning and Practice,
Vikas Publication House. 2009.
Monczka R, Trent R and Handfield R, Purchasing and Supply Chain Management, 6E,
Cengage Asia.
C.S.R Prabhu, E- Governance Concepts and case Studies, 2E, Prentice Hall of India.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
249
COURSE CODE COURSE TITLE
MMC AB620 Elective Paper VI
MINI PROJECT
(Program Elective, School of Commerce and Management) | (Ver 1.1)
L. T. P. Credits Evaluation Scheme for (Pr)
Component Exam WT(%) Min. Passing %
- - 4 2 Pr (100) FEP 100 40% 40%
Course Description:
The purpose of this mini-project is to become familiar with techniques used in marketing research and to
learn to apply these techniques to marketing decision-making. The course is based on an individual/team
research work including literature studies according to the study plan. An individual/team study plan will
be written by the student(s) under the supervision of course instructor/supervisor which serves as a project
description.
Course Outcome(s)
At the end of the course the students should be able to:
CO.1 Develop6 presentation and analytical skills.
CO.2 Write6 project report.
DESCRIPTION
Guidelines for Course:
The primary objective of this course is to enable students to understand the latest developments in the field
of Business and Management. The course would facilitate in discussing and deliberating the latest
developments in business sector, learning of specific issues and techniques, its impact on business sector
etc.
This provides a platform for students to learn and update themselves on various topics and its different
perspectives under one roof. Also, helps in improving their communication and presentation skills.
This is a *self-study course therefore students are expected to spend extensive time outside the classroom
and collect all possible and relevant information relating to their chosen topic/case. Students can bring in
related materials, books, magazines, journals, VCDs, E- books, etc., to showcase during their presentation.
A team of 2 (not more than two) students can join together and work on a same topic. The students can
choose topic/topic based case from the above his/her area of specialization given elective courses, with the
approval of course faculty member/guide & academic coordinator. The students are expected to work on
the chosen topic in consultation with their course faculty member/guide. Each team will deliver the
seminar as per the schedule given by the faculty member/guide. The presentation will be evaluated by
course in charge/faculty guide. The project report evaluation is done by Course-in-charge/faculty guide.
At the end, each student/team of not more than two has to submit mini project report duly signed by Head
of Department and Dean to the Departmental Project Coordinator (DPC).
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
250
The final report for this project should be a typed, double-spaced paper. The report should include:
Introduction: A general overview of the selected topic.
Research Methodology. The first few paragraphs should discuss the technique used, why that
technique was chosen, and details of the procedures involved (e.g., questionnaire and its
development, survey methodology, sampling, data tabulation, etc).
Analysis of the Data & interpretation. A thorough analysis of the data and results of the research
should be presented. Use tables, charts, graphs (whatever is appropriate).
Findings and Conclusion. A thorough discussion of your conclusions from the data.
Recommendations: Student can make recommendation based on finding and study report.
Evaluation of a student/team’s work will be based on following factors:
Evaluation based on Team work:
Content and depth of coverage of the topic – 15%
Seminar Delivery/presentation– 25%
Punctuality and regularity at work – 10%
Project report – 50%
Departmental Project Coordinator (DPC) should maintain project reports and the evaluation record of
students for the academic record.
*****
Sanjay Ghodawat University Kolhapur
SCHOOL OF COMMERCE AND MANAGEMENT Syllabus for Second Year Master of Business Administration (2019-20) R01
251
Notes
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