Upload
diane-gilmore
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
SAMBHAV’15THEME
CATALYST OF CHANGE17th and 18th January,
Symbiosis Infotech Campus, Hinjewadi, Pune
Sponsorship Proposal
Please view in full screen: Press Ctrl + L
The VisionThe Mission
Premier institute honing world class leaders and entrepreneurs
Accredited by NAAC with an “A” grade
Established in 1993, SCMHRD provides quality MBA programs in fields of HR, Marketing, Finance, Operations and Infrastructure Management.
Campus in InfoTech park, Hinjewadi, Pune
Focus on Leadership, Entrepreneurship and Self-learning
1500+ Residential students of 3 different institutes
Our community includes 19 batches of alumnus who are currently occupying top positions in the corporate world.
To become a Centre of Excellence for Global leadership and entrepreneurship,
the standards of which others are measured by.
To create leaders and entrepreneurs of tomorrow, their dedication to
excellence, absolute.
SCMHRD Symbiosis Centre for
Management and Human Resource Development
One among the only 3 institutes to adhere to Indian Placement Reporting Standards (IPRS) which is audited by CRISIL
The 1st institute in India to receive university recognition from CFA Institute
CORPORATE COMPETITIONS
B-SCHOOL COMPETITIONS The 1st institute in India to initiate course in Infrastructure Management
E talks Blitz KwizMerchandizing
Incubation CentrePocket Docket Entrepreneur of the week
Ecell AND
ITS ACTIVITIES
E-CELL
• Member of National Entrepreneurship Network (NEN)• Managed and driven by students in collaboration with the Centre of Excellence
Entrepreneurship• Organizes and hosts a variety of events aimed at developing the leadership skills of
students and encourage spirit of entrepreneurship
SAMBHAV
• Flagship event of E-cell, Sambhav is organized to celebrate the spirit of entrepreneurship.
• Various competitions such as- Business plan, Best young entrepreneur, Case study event are organized.
TEDx
• The TEDx Program is designed to help communities, organizations and individuals to spark conversation and connection through local TED-like experiences and spread powerful ideas
• This year TEDx is being organised on 22nd NOV, 2014 under the theme “Lasting Impressions”
INCEPTION: B-PLAN
SIMULATION GAME
CASESTUDY
KILLER PITCH
THE NEXT YOUNG TURK
B-QUIZ
Workshops
E-TALKS
EVENTS
INCEPTION: B-PLAN
CASE STUDY
THE NEXT YOUNG TURK
E-TALKS
SAMBHAV’14THEME
YOUTH ENTREPRENEURSHIP
SAMBHAV’15THEME
CATALYST OF CHANGE
EVENTS
The Next Young Turk
Theme Launch
Case Studies
Glimpse of Events @E-cell SCMHRD
PA
ST S
PEA
KER
S
Harsha Bhogle,Cricket Expert,
IIM-A
Varun Agarwal,Founder, Alma
Mater
Mansoor Khan,Film producer &
author
Tarun Tiwari,Co-founder,
Zostel
Rajeev Bajaj,CEO,
Bajaj Auto
Anup Vishwanathan, Executive Vice President,
Leo Burnett
Anup Tapadia, Founder,
TouchMagix
SP
EA
KER
S T
HIS
YEA
R
Rohit Bansal, Founder, Snapdeal
Neha Juneja , Co-founder & CEO,
Greenway
Lisa Srao, Founder,I Brands Beverage
Ltd
Tanmay Bhat,Co-founder,
All India Bakchod
Deepinder Goyal, Founder & CEO
Zomato
ExpectedExpected
Expected
Expected
App Promotion We Chat WhatsApp Hike Line
TITLE SPONSORThe name of the sponsor will be taken as presenter i.e. <Title sponsor> Presents SAMBHAV ’15
Dedicated Banners
6-7 dedicated banners of the company at prime locations
Mini Flags Pathway mini flags at prime entrances
FlyersFlyers having schedule and name of the sponsor on it will be distributed to the public
On campus announcement
Regular announcement of the company name during the day
Hanging Banners & Posters
Hanging banners with name of the sponsor to be put up in campus 10 days before the event.Cross promotion at multiplexes through posters and standees.Posters to be put up on college buses, covering major areas of the city
Vote of Thanks Special vote of thanks to the title sponsors on the website
Digital Promotion
Online Promotion Online Promotion by the official website of E-cell Promotion on our Facebook page Promotion on Twitter and LinkedIn Link to the official website of the company On air promotion by radio partners
App Promotion We Chat WhatsApp Hike Line
Press Coverage Newspaper, Radio, College magazine & other online/print media partners
Name on the Souvenir
Name of the company in the official souvenir presented to the chief guests and to the speakers during the event
Chief Guest Company representative as the chief guest of the concluding ceremony
Special Thanks Special thanks to the Title sponsor in the concluding ceremony
Future Relations
Long term engagement with the company and preferential benefits for recruitment drive, delivering seminars, conducting surveys etc.
Added BenefitsLarge logo placement on all promotional literaturePremium Vendor booth at prime locationPromotional item placement in attendee swag bags
TITLE SPONSOR
Activity/MediaEstimated Reach
Remarks
Dedicated Banners 14000Reach per banner = 2000 (Students + Ex-MBA + Faculty/Guest Faculty)
Hanging Banners & Posters
35000Expected Outreach through cross promotion = 100007 college buses, each making 4 trips a day to various locations of city.Expected reach = 25000
Mini Flags & Flyers 1725023 IT companies in Hinjewadi Phase I. Average workforce of 5000. Reach estimated = 15%
Digital Promotion
Facebook& WebsiteAppsLinkedInTwitter
30000
4500050003000
Expected hits on website= 20000. Facebook page reach= 25000, Reach Estimated= 40%1500 students. Average reach= 300. Reach Estimated= 10% 500 Connections. Average reach = 100. Reach Estimated= 10%200 Followers. Average Reach= 200. Estimated Reach =10%
Mailers & Dare2Compete
37500250 B-schools & undergraduate colleges with an average strength of 300 students; Estimated hit rate = 50%
Newspaper Partner 20000Approximate reach of Hindustan Times in Pune: 1,00,000.Estimated hit rate = 20%
Other media Coverage 12500Outreach of Radio partner, college magazine & other online/print media= 25000. Reach Estimated = 50%
Total estimated Reach2,19,250
ASSOCIATE SPONSOR
The name of the company will be taken up as the associate sponsor i.e., <Title Sponsor> Presents Sambhav ’15 in association with <Associate Sponsor>
Dedicated Banners 3-4 dedicated banners of the company will be put up
FlyersFlyers having the schedule of the event with the name of the sponsors on it will be distributed to the public
Hanging Banners & Posters
Hanging banners with name of the sponsor to be put up in campus 10 days before the event.Cross promotion at multiplexes through posters and standees.Posters to be put up on college buses, covering major areas of the city
Vote of Thanks Special vote of thanks to the associate sponsors on the website
Digital Promotion
Online Promotion Online Promotion by the official website of E-
Cell Promotion on our Facebook page Promotion on Twitter Link to the official website of the company Promotion by Media Partners
App Promotion We Chat WhatsApp
Press Coverage Newspaper, Radio, College magazine & other print/online media partners
On campus announcements
Frequent Announcement of the name of the company in the campus
Logo on the certificate
Logo of the company will be printed on the certificates which will be distributed to the participants
Name on the Souvenir
Name of the company in the official souvenir presented to the chief guests during the inaugural ceremony and to the speakers during the event
Augmented Benefits
Premium Vendor booth at sub-prime locationPromotional item placement in attendee swag bags (optional)
ASSOCIATE SPONSOR
Activity/MediaEstimated Reach
Remarks
Dedicated Banners 8000Reach per banner = 2000 (Students + Ex-MBA + Faculty/Guest Faculty)
Hanging Banners & Posters
35000Expected Outreach through cross promotion = 100007 college buses, each making 4 trips a day to various locations of city. Expected reach = 25000
Mini Flags & Flyers 1725023 IT companies in Hinjewadi Phase I with average workforce of 5000.Reach estimated = 15%
Digital Promotion
Facebook& WebsiteAppsTwitter
30000
225003000
Expected hits on website= 20000. Facebook page reach= 25000, Reach Estimated= 40%1500 students. Average reach= 150. Reach Estimated= 10%200 Followers. Average Reach= 200. Estimated Reach =10%
Mailers & Dare2Compete
37500250 B-schools & undergraduate colleges with an average strength of 300 students; Estimated hit rate = 50%
Newspaper Partner 20000Approximate reach of Hindustan Times in Pune: 1,00,000.Estimated hit rate = 20%
Total estimated Reach 1,73,250
CO-SPONSORThe name of the company will be taken up as the co-sponsor i.e., <Title Sponsor> Presents Sambhav ’15 in association with <Associate Sponsor> co-sponsored by <Co-Sponsor>
Dedicated Banners2 dedicated banner of the company will be put up
Hanging Banners & Posters
Hanging banners with name of the sponsor to be put up in campus 10 days before the event.Cross promotion at multiplexes through posters and standees.Posters to be put up on college buses, covering major areas of the city
Vote of Thanks Vote of thanks to the co- sponsors on the website
Digital Promotion Online Promotion Online Promotion by the official website of E-
Cell Promotion on our Facebook page Link to the official website of the company
App Promotion WhatsApp
Logo on the certificate and gifts Logo of the company will be printed on the certificates which will be distributed to
the participants
On Campus Announcements Announcement of the name of the company in the campus
Augmented Benefits
Promotional item placement in attendee swag bags (optional)
CO-SPONSOR
Activity/MediaEstimated Reach
Remarks
Dedicated Banners 4000Reach per banner = 2000 (Students + Ex-MBA + Faculty/Guest Faculty)
Hanging Banners & Posters
35000Expected Outreach through cross promotion = 100007 college buses, each making 4 trips a day to various locations of city. Expected reach = 25000
Digital Promotion
Website &FacebookApps
30000
15000
Expected hits on website= 20000. Facebook page reach= 25000,Reach Estimated= 40%1500 students. Average reach= 100. Reach Estimated= 10%
Mailers & Dare2Compete 37500250 B-schools & undergraduate colleges with an average strength of 300 students; Estimated hit rate = 50%
Total estimated Reach 121500
BENEFITS OF ASSOCIATION
Title Sponsor = 2,19,250; Associate Sponsor = 1,73,250; Co-Sponsor = 1,21,500
Building strong brand image among students, entrepreneurs, Angel Investors and other professionals across the country
Presenting real business problems as case studies where best of the country’s minds work on it. Pre-event promotion through company specific quizzes
Logo of company in the digital signature of our official mail for next 1 year
Posters and pamphlets circulated to top 40 B-schools nationally, 30 other colleges of the Symbiosis family in Pune & top undergraduate colleges in Pune & Mumbai
Heavy footfall in events. Facebook community outreach= 50,000
Estimated Reach
ONLINE PUBLICITY Starts 20-25 days prior to the event Teaser video for sponsors to be promoted virally online Promoting event on the biggest competition platform dare2compete.com Various attractive prizes and goodies for competitions like:
• People most active on our Facebook page during a particular period• Tag, Comment and Win contest to create a buzz• Online competitions for promoting your brand
Event also attended by Executive MBA Students with rich corporate experience
Cross Promotion with other sponsors
Promotion at Strategic Locations
Previous Sponsors
Adventure Partner
Knowledge Partner
Hospitality Partner Green Partner
Digital Lifestyle PartnerTravel Partner
Entertainment Partner
Inception Partner Publishing Partner
Kool Homes Partner
Style Partner
Media Partner
Merchandise Partner Case Study PartnerSimulation Partner
THANK YOU
For more information please contact:
Tej Karan DagaMember, E-Cell
Ankit GuptaMember, E-Cell