CHIEF PATRONS
Dr. Mariazeena Johnson, B.E, M.B.A, M.Phil, Ph.D. Chancellor Dr.
Marie Johnson, B.E, M.B.A, M.Phil, Ph.D. President
Under the guidance of Dr.S.Sundar Manoharan, Vice Chancellor
Dr.T.Sasipraba, Pro Vice Chancellor Dr.Wilson Aruni, Pro Vice
Chancellor Dr.S.S. Rau, Registrar Dr.S. Igni Sabasti Prabu,
Controller of Examinations Dr.B.Sheela Rani, Director – Research
Dr.E.Logashanmugam, Director Administration, Dr.G.Sundari, Dean
(Student Affairs) Shri.R.Panneerselvam, Principal Director, MSME,
PPDC, Government of India, Agra, UP. Dr. T.Sasikala, Dean, School
of Computing Dr. G. Bhuvaneswari, Dean, School of Management
Studies Dr. L.Lakshmanan, Head, Department of CSE Dr.
S.Vigneshwari, Head, Department of CSE Dr. R.Subhashini, Head,
Department of IT
Convener Dr.R.Thamilselvan, Associate Professor and
Coordinator, Entrepreneurship Development Cell,
School of Management Studies
Co-Conveners Dr.S.Murugan, Associate Professor, Dept of CSE
Mr.M.Saravanan, Assistant Professor, Dept of CSE Mr.R.Sethuraman,
Assistant Professor, Dept of CSE
Skill and Entrepreneurship
Development Training On
Digital Marketing Techniques
(Certification from the Government of India) Organized By:
SATHYABAMA Institute of Science and Technology
(Deemed to be University) Accredited with “A” grade by NAAC |
Approved by AICTE
ENTREPRENEURSHIP DEVELOPMENT CELL and SCHOOL OF COMPUTING
in Collaboration with
MICRO SMALL MEDIUM ENTERPRISES (MSME) TECHNOLOGY DEVELOPMENT
CENTRE, AGRA
(Process and Product Development Centre) Under Ministry of
Micro, Small and Medium Enterprises
Government of India
23rd – 25th January 2019
About Sathyabama Institute of Science & Technology
(Deemed
to be University)
Sathyabama Institute of Science and Technology, (Deemed to
be
University) was established under Section (3) of the UGC Act,
1956,
in the year 1987 having “A” accreditation by NAAC. The
Sathyabama
Institute of Science and Technology has successfully completed
30
year in the academic line. Sathyabama is a pioneer institute
imparting
knowledge in the areas of Engineering, Technology,
Management,
Science and Humanities. The progress and contribution of the
SIST in
the field of technical education for three decades, made the
Ministry
of Human Resources Development, Govt. of India, to grant
University
status Under Section (3) of the UGC Act, 1956. Sathyabama
Institute
of Science and Technology is steered towards success under
the
leadership of visionary Founder Col. Dr. JEPPIAAR, and Tmt.
Remibai Jeppiaar, and the able support and guidance of the
Chancellor, Dr. Mariazeena Johnson and President, Dr. Marie
Johnson. The University has undertaken various sponsored
projects
funded by both International & National organizations and
also
successfully conducted non- formal education programs through
18
village Resource Centers all over the state.
About Process and Product Development Centre
Process and Product Development Centre for technological up-
gradation of Micro, Small & Medium Enterprises (MSMEs) was
set up
at Agra in the latter half of 1985 with the assistance of Govt.
of India,
Govt. of U.P. and United Nations Development Programme
(UNDP).
Initially, it was a Government setup under SIDO and latter
converted
into an autonomous body with effect from 21st July, 1986. The
affairs
of the centre are managed by a Governing Council under the
chairmanship of AS & DC (SSI). The Principal Director is the
chief
executive of the centre. The centre has four major divisions,
viz.,
Testing Division, Product Development Division, Training
Division and
Consultancy Division. The Centre provides testing for
chemical,
metallurgical non-destructive ferrous and non- ferrous metals
and
engineering components. It is equipped with instruments which
test
raw materials, engineering products, building material
conforming to
Indian and International standards.
About Entrepreneurship Development Cell
Entrepreneurship Development Cell was established by
Sathyabama
Institute of Science and Technology, Deemed to be University
to
motivate entrepreneurial attitude among students and
continuously
conducts various program in association with MSME.
About Digital Marketing Techniques
Digital marketing is fundamental to businesses success in
today’s
modern era of engagement marketing. Promoting brands,
products,
and services online and through mobile applications is
quickly
becoming table stakes. So as a marketer, you must get on board.
But
online advertising is just the tip of the iceberg. Marketers
have to dig
deep into today’s vast and intricate cross-channel world to
discover the
most impactful strategies required to build a thriving
business.
Digital Marketing is the use of digital channels to promote or
market
products and services to consumers and businesses. Digital
Marketing
can be through a variety of Internet channels like Websites,
Social
Media, Content Marketing, E-mails, Videos, Ads, etc. Many
companies
use a combination of traditional and digital marketing
channels.
Digital marketing is the endorsement of goods, services, and
company
brands through online media channels. Today’s consumers are
multi-
device and multi-channel, doing the majority of their own
research
online before they even step foot into a store or speak to a
sales
person. Buyers today are more empowered than ever before.
Within
several seconds they can discover anything they want to know
regarding product quality, availability, and value.
This workshop is a comprehensive training programme in
Digital
Marketing Analytics. It is a three days programme that would
combine
pedagogy using lectures, case studies, hands-on exercises,
assignments and practicals. This training workshop would equip
the
participants to understand the nuances of digital marketing and
help
them make appropriate marketing strategies using all forms of
digital
media. They would be able to understand the key elements of
Digital
Marketing in creating an effective digital marketing
strategy.
Potential topics include but are not limited to the
following
Introduction to Digital Marketing and social media
Strategies.
Facebook Business page creation, basic Setup and Promotion
YouTube channel Creation, Monetization, Niche Marketing
Ideas
Search Engine Optimization, On/Off Page SEO, Google
Analytics
Google Forms, Local business, Trends and online Lead
Generation
E-mail / SMS marketing, Content Marketing, Blogging
Video and Audio content Editing and publishing.
We covers all 3 aspects of marketing:
Awareness (branding), Consideration (leads) & Conversion
(sales).
Interested participants can register in the link given below
https://bit.ly/37sC6Fv
Course fEE
Rs .2500/-
BANK ACCOUNT DETAILS
Account Name: “Dean (Publications
&Conferences)Sathyabama University”
Account Number: 891734627
IFSC NO: IDIB000T020
SWIFT Code: IDIBINBBTLT
Branch Code: 098
Bank Address: Indian Bank,
Thousand Lights Branch, Chennai-600 006, India.
Sathyabama Institute of Science and Technology is pioneer in the
arena of education, which was established in 1987 by Col. Dr.
Jeppiaar. Every move of the institution in the recent past is
towards touching the summit of excellence under the leadership of
our Chancellor Dr.Mariazeena Johnson and President Dr.Marie
Johnson. A spectrum of Centre of Excellence pertinent to different
engineering disciplines is making remarkable achievements. Right
from inception in 1987 the institution has attained many accolades
from Government and Private professional bodies and confidence of
thousands of parents and students. The Institute wrote a special
page in the history of space research on 22nd June, 2016 with
launch of "SATHYABAMASAT" in association with ISRO, which is the
first successful mission.
CONTACT DETAILS Dr.S.Murugan : 9940217379
Mr.M.Saravanan:9500039066 Mr.R.Sethuraman : 9952974542
E-Mail:[email protected]
