Video International Group

Video International Group is the largest operator in the Eastern

Europe media advertising market, providing professional outsourcing

services in media-selling

Video International includes media-selling companies, that occupy

leading positions in the major advertising media market segments

VI is doing business in Russia and the CIS countries

Video International Group

Video International Kazakhstan

VI Kazakhstan is the part of VI Projects involved in VI Group, major media ad market operator in East Europe

Founded in 2007 Media channels served: national coverage channels: 31 channel/SТS, STV,

Russia

Kazakhstan

Summary Share of VIK channels’ - 23%

Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

15%

7%

1.4%

ЕВРАЗИЯ

КТК

НТК

31/STS

7 channel

КАЗАХСТАН

ХАБАР

АСТАНА

ЕЛ АРНА

STV

28

30

32

34

36

38

40

48% 50% 52% 54% 56%

VIK channels have the unique audiencePositioning of channels a background of viewers’ preference

(gender/age)

Current positioning of channels VI allows to cover all groups of audiences most attractive to advertisers.

Source: TNS CA, January - February 2011, Kz, Ball size – Rtg (000)

youn

gM

iddl

e ag

e of

the

tele

view

erse

nior

Percent of women in a profile of audiences

Av. daily coverage of group of VIK channels – 55%

0

10

20

30

40

50

60

Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

VI Kazakhstan TV Channels

Dynamically progressive channel!

One of the leaders of national television, with a wide entertaining content and unique program decisions!

Moldova

Uzbekistan KAZAKHSTAN

31 Channel in STS Media structure

• STS Media - the largest public broadcasting company of the Eastern Europe.

• Primary share placing (IPO) on NASDAQ – break in global media business.

31 Channel covers the whole Kazakhstan

Источник: TNS Казахстан

14 Regions of Kazakhstan

COVERAGE- 54 LOCALITY OF THE COUNTRY THAT COMPOSE 7,6 MILLION PEOPLE

13 CITIES WITH THE POPULATION 200 + THOUSAND PERSONS

8 CITIES WITH THE POPULATION 100 + THOUSAND PERSONS

28,5

17,4

13,0 12,4

7,6

0

5

10

15

20

25

30

1 Eurasia KTK 31/STS NTK 7 channel …

All 18+

31 CHANNEL – 3d PLACE among channels with national coverage

Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

TOP 5 channels

24.8

14.012.8

2.8 2.6

0

5

10

15

20

25

30

КТК НТК 31/СТС НТВ МИР (АЛМА ТВ) РЕН ТВ (АЛМА ТВ) …

Все 18+

31 CHANNEL – 3 PLACE in Almaty

TOP 5 channels of leaders!

Placing possibility on 31 channel and in regional blocks on Almaty – within the limits of one consolidated transaction on the channel.

Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

31 CHANNEL - advertizing for payable audience!

Employment 31/СТС Av. market

Preschooler 2.3 1.5Students 29.9 26.9Housewives, young mothers 8.2 7.9Heads of the enterprises 4.5 3.6Managers, Specialists 27.4 26.6General workers 16.5 17.8Others 2 2.6Pensioners, disabled 6.1 9.7Unemployed 3.2 3.4

Source: TNS CA, January February 2012, all 6-54, Kz, 07:00-25:00

PROGRAMMING SEASONAL NOVELTIES

TURKISH AND KOREAN SERIALS

YOUTH SERIALS

GALILEOANIMATION

WORLD SERIAL-BEST SELLER «МENTALIST»

THE INDIAN CINEMA

OWN PROJECTS INFORMBURO

WORLD CINEMA FROM PARAMOUNT PICTURES

SPONSOR'S POSSIBILITIES

STANDARD SPONSORSHIP

SPONSOR'S PROMPTS ELECTRONIC LOGOS ANNOUNCEMENTS

DYNAMIC BANNERS ADVERTISING PROMPTS

SINGLE-SPOT

Exclusive integration into own production projects DEEP INTEGRATION

IN ALL PROGRAMMS OF THE CHANNEL

Channel’s audience

All 6-138%

All 14-1914%

All 20-4042%

All 40-5422%

All 55-6412%

All 65+2%

All 14-5478%

Source : TNS CA, Jan – Feb 2012 г., Kazakhstan

Social ly active people Potential consumers of goods and services

EMPLOYMENET 7 CHANNEL Av. MarketPreschooler 1 1.5Students 25.5 26.9Housewives, young mothers 9.7 7.9Heads of the enterprises 3.5 3.6Managers, Specialists 27.5 26.6General workers 18.6 17.8Others 2.5 2.6Pensioners, disabled 8.4 9.7Unemployed 3.3 3.4

40 Bln. Tenge Show

Comedy Club KZ

«KZландия» seatcom

«Star Factory» - «Жұлдыздар фабрикасы»

«What? Where? When?»

English Primier League Broadcasting

Series and Films

Programming

Thank you for your attention!