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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.
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Barykovsky lane 4, building 2, office 201
Moscow, 119034
Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Freshly Cut
Roses Market
Analysis and Forecast to 2017
August 2012
Marketing Research
Page 2 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Brief Overview
The report on the Russian freshly cut roses market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, influencing the development of the market;
Assessment and forecast of market development;
Financial and economic profiles of the leading companies in the industry.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
The report contains 155 pages, 33 tables and 48 figures.
Key figures presented in the report on the Russian freshly cut roses market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
Page 3 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 4 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian freshly cut roses market and
build a forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
Page 5 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 6 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Table of Contents About IndexBox
1. Executive summary
2. Research design
3. Description and classification of roses
3.1. Hybrid tea roses
3.2. Floribunda roses
3.3. Spray roses
4. Characteristics of the Russian freshly cut roses market
4.1. Volume and dynamics of the Russian freshly cut roses market in 2005 - 2011.
Forecast for 2012 - 2017
4.2. Structure of the freshly cut roses market: production, exports, imports,
consumption
4.3. Structure of the freshly cut roses market by type in 2011
4.4. Structure of the Russian freshly cut roses market by price
5. Characteristics of the domestic production of freshly cut roses in 2005 - 2011.
Forecast until 2017
5.1. Volume and dynamics of the production of freshly cut roses in 2005 - 2011.
Forecast until 2017
5.2. Structure of the production of freshly cut roses by Federal Districts in 2011
5.3. Characteristics of the Russian manufacturers of freshly cut roses
5.3.1. LLC "Yug Agro"
5.3.2. LLC "Greenhouse complex "Mokshanskiy"
5.3.3. LLC "New Holland"
5.3.4. OJSC "Galanthus"
5.3.5. OJSC "Rose Garden"
5.3.6. "World of Flowers"
5.3.7. TK "Podosinki"
5.3.8. GUP Moscow Agrokombinat "Southern"
5.3.9. LLC "Flowers of Udmurtia"
5.3.10. "Green House"
5.3.11. LLC "Northern Dream"
5.3.12. "Ulyanovsk State Farm of Ornamental Horticulture"
5.3.13. LLC "Chekhov Garden"
5.3.14. CJSC "Rose Hill"
5.4. Average manufacturers’ prices of freshly cut roses
6. Characteristics of the imports of freshly cut roses to the Russian market
6.1. Volume and dynamics of the imports of roses
6.2. Manufacturing countries, leading suppliers of freshly cut roses to Russia
6.3. Foreign companies, manufacturers of the roses, imported to Russia
6.4. Russian companies, recipients of the imports of freshly cut roses
6.5. Structure of the imports rose by recipient regions
Page 7 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
7. Characteristics of the Russian exports of freshly cut roses
8. Factors, influencing the development of the freshly cut roses market
8.1. Level of welfare of the population
9. Characteristics of the distribution on the market of freshly cut roses
9.1. Value chain formation on the market of fresh cut roses
9.2. Distribution of freshly cut roses by retail format
9.3. Wholesale and retail distributors of fresh cut roses
9.3.1. LLC "Galax"
9.3.2. LLC "Company "UralTorgService"
9.3.3. LLC "Moneymaker"
9.3.4. Company "7 Flowers"
9.3.5. LLC "Aalsmeer"
9.3.6. Group of companies "Business Bouquet"
9.3.7. Company «Starlight Cash & Carry»
9.3.8. Wholesale flower center "Azalea"
9.3.9. AMF
10. Characteristics of the consumption of freshly cut roses
10.1. Volume and dynamics of the consumption of freshly cut roses in 2005 - 2011
10.2. Consumption of freshly cut roses by Federal Districts in 2011
10.3. Seasonality of consumption of freshly cut roses
10.4. Balance between production and consumption of freshly cut roses
11. Forecast for the development of the freshly cut roses market in 2012 - 2017
11.1. Preconditions for the development of the Russian economy
11.2. Scenarios for the development of the freshly cut roses market
Appendix 1. Profiles of the leading producers of freshly cut roses
LLC "Greenhouse complex "Mokshanskiy"
LLC "New Holland"
“Greenhouse complex “Stupino” 1
OJSC "Rose Garden"
"World of Flowers"
TK "Podosinki"
GUP Moscow Agrokombinat "Southern"
"Green House"
LLC "Chekhov Garden"
CJSC "Rose Hill"
Page 8 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
List of tables
Table 1. Volume and dynamics of supply of freshly cut roses in the wholesale channel in
2005 – 2011 and forecast until 2017, in millions of units
Table 2. Characteristics of the main producers of freshly cut roses in Russia in 2011
Table 3. Average producers’ prices for freshly cut roses in Russia in 2011
Table 4. Volume of the imports of freshly cut roses by production countries in 2011, in
millions of units
Table 5. Volume of the imports of freshly cut roses by production countries in 2011, in
millions of USD
Table 6. Volume of the imports of freshly cut roses by production countries in January - May
2012, in millions of units
Table 7. Volume of the imports of freshly cut roses by production countries in January - May
2012, in millions of USD
Table 8. Volume of the imports of freshly cut roses by production companies in 2011, in
millions of units
Table 9. Volume of the imports of freshly cut roses by production companies in 2011, in
millions of USD
Table 10. Volume of the imports of freshly cut roses by production companies in January-
May 2012, in millions of units
Table 11. Volume of the imports of freshly cut roses by production companies in January-
May 2012, in millions of USD
Table 12. Volume of the imports of freshly cut roses by importing companies in 2011, in
millions of units
Table 13. Volume of the imports of freshly cut roses by importing companies in 2011, in
millions of USD
Table 14. Volume of the imports of freshly cut roses by importing companies in January -
May 2012, in millions of units
Table 15. Volume of the imports of freshly cut roses by importing companies in January -
May 2012, in millions of USD
Table 16. Volume of the imports of freshly cut roses by recipient regions in 2011, in millions
of units
Table 17. Volume of the imports of freshly cut roses by recipient regions in 2011, in millions
of USD
Table 18. Volume of the imports of freshly cut roses by recipient regions in January - May
2012, in millions of units
Table 19. Volume of the imports of freshly cut roses by recipient regions in January - May
2012, in millions of USD
Table 20. Data of the Russian exports of freshly cut roses in 2011, excluding Kazakhstan
Table 21. Data of the Russian exports of freshly cut roses in January - May 2012, excluding
Kazakhstan
Table 22. Real disposable income in the Russian Federation in January 2008 - February
2012
Page 9 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Table 23. Dynamics of the disposable resources of households (per 100 people), in
thousands of RUR in Russia in 2005 - 2010
Table 24. Average per capita income of the population of the Russian Federation in 2005 -
2011, in RUR per month
Table 25. Deviation of the per capita income by Federal Districts from the average for
Russia in 2005 - 2010
Table 26. Differentiation of income in 2005 - 2011
Table 27. Structure of the resources of households of different socio - economic categories
in 2010, in % to the total
Table 28. Distribution of the population of the Russian Federation in terms of income in
2007 - 2010, in % to the total
Table 29. Value chain formation of roses by trade formats
Table 30. Value chain formation of roses by retail trade formats
Table 31. The largest distributors of freshly cut flowers in the Russian Federation
Table 32. Consumption of freshly cut roses by months in 2011, in millions of units
Table 33. Forecast for the balance between supply and demand of freshly cut roses in the
wholesale channel in 2011 - 2017, in millions of units
Page 10 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
List of Figures
Fig. 1. Volume of supply of freshly cut roses in the wholesale channel in 2005 - 2011 and
forecast for 2012 - 2017 (base scenario), in millions of units
Fig. 2. Volume of supply of freshly cut roses in the wholesale channel in 2005 - 2011 and
forecast for 2012 - 2017 (base scenario) (forecast in wholesale prices in June 2012), in
billions of RUR
Fig. 3. Volume of the final consumption of freshly cut roses in the retail channel in 2005 -
2011 and forecast for 2012 - 2017 (base scenario), in millions of units
Fig. 4. Volume of the final consumption of freshly cut roses in the retail channel in 2005 -
2011 and forecast for 2012 - 2017 (base scenario) (forecast in retail prices in June 2012),
in billions of RUR
Fig. 5. Dynamics and pattern of supply of freshly cut roses in the wholesale channel in 2005
- 2011 and forecast until 2017, in millions of units
Fig. 6. Structure of the freshly cut roses market by origin in physical terms in 2011
Fig. 7. Structure of the freshly cut roses market by type in 2011 in physical terms in the
wholesale channel
Fig. 8. Structure of the freshly cut roses market in the retail channel in volume terms in
2011
Fig. 9. Production of freshly cut roses in 2005 - 2011. Forecast until 2017, in millions of
units
Fig. 10. Structure of production of freshly cut roses by Federal Districts in 2011 in physical
terms
Fig. 11. Shares of the companies in the total production of freshly cut roses in 2011 in
physical terms
Fig. 12. Dynamics of the imports of freshly cut roses in Russia in 2011, in millions of units
Fig. 13. Dynamics of the imports of freshly cut roses in Russia in 2011, in millions of USD
Fig. 14. Dynamics of the imports of freshly cut roses in Russia in January - May 2012, in
millions of units
Fig. 15. Dynamics of the imports of freshly cut roses in Russia in January - May 2012, in
millions of USD
Fig. 16. Structure of the imports of freshly cut roses in Russia by production countries in
2011, in units
Fig. 17. Structure of the imports of freshly cut roses in Russia by production countries in
2011, in USD
Fig. 18. Structure of the imports of freshly cut roses in Russia by production countries in
January - May 2012, in units
Fig. 19. Structure of the imports of freshly cut roses in Russia by production countries in
January - May 2012, in millions of USD
Fig. 20. Structure of the imports of freshly cut roses in Russia by production companies in
2011, in units
Fig. 21. Structure of the imports of freshly cut roses in Russia by production companies in
2011, in USD
Page 11 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Fig. 22. Structure of the imports of freshly cut roses in Russia by production companies in
January - May 2012, in units
Fig. 23. Structure of the imports of freshly cut roses in Russia by production companies in
January - May 2012, in USD
Fig. 24. Structure of the imports of freshly cut roses in Russia by importing companies in
2011, in units
Fig. 25. Structure of the imports of freshly cut roses in Russia by importing companies in
2011, in USD
Fig. 26. Structure of the imports of freshly cut roses in Russia by importing companies in
January - May 2012, in units
Fig. 27. Structure of the imports of freshly cut roses in Russia by importing companies in
January - May 2012, in USD
Fig. 28. Structure of the imports of freshly cut roses in Russia by sending regions in 2011,
in units
Fig. 29. Structure of the imports of freshly cut roses in Russia by sending regions in 2011,
in USD
Fig. 30. Structure of the imports of freshly cut roses in Russia by sending regions in January
- May 2012, in units
Fig. 31. Structure of the imports of freshly cut roses in Russia by sending regions in January
- May 2012, in USD
Fig. 32. Quarterly dynamics of the real disposable income of the population of Russia, in %,
to the corresponding period of the previous year
Fig. 33. Dynamics of the nominal and real incomes of the Russian population in 2005 - 2011
Fig. 34. Average deviation of the per capita income in the Federal Districts from the average
for Russia in 2005 - 2010
Fig. 35. Distribution of the total monetary income in 2011 by groups
Fig. 36. Structure of the Russian population by income level in 2010, in % to the total
Fig. 37. Structure of the distribution of freshly cut roses by retail format
Fig. 38. Dynamics of consumption of freshly cut roses in the retail channel in Russia in 2005
- 2011, in millions of units
Fig. 39. Dynamics of consumption of freshly cut roses in the retail channel in Russia in 2005
- 2011, in billions of RUR
Fig. 40. Structure of consumption of freshly cut roses in the retail channel by Federal
Districts of the Russian Federation in 2011, in physical terms
Fig. 41. Dynamics of consumption of freshly cut roses in the retail channel in Russia in
2011, in millions of units
Fig. 42. Forecast of the balance between supply and demand of freshly cut roses in the
wholesale channel in 2005 - 2017
Fig. 43. Base scenario for the development of the freshly cut roses market in the retail
channel in 2011 - 2017, in millions of units
Fig. 44. Base scenario for the development of the freshly cut roses market in the retail
channel in 2011 - 2017, in billions of RUR (forecast in retail prices of June 2012)
Fig. 45. Conservative scenario for the development of the freshly cut roses market in the
retail channel in 2011 - 2017, in millions of units
Page 12 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Fig. 46. Conservative scenario for the development of the freshly cut roses market in the
retail channel in 2011 - 2017, in billions of RUR (forecast in retail prices of June 2012)
Fig. 47. Pessimistic scenario for the development of the freshly cut roses market in the
retail channel in 2011 – 2017, in millions of units
Fig. 48. Pessimistic scenario for the development of the freshly cut roses market in the
retail channel in 2011 – 2017, in billions of RUR (forecast in retail prices of June 2012)
Page 13 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Executive Summary
…
The volume of supply of freshly cut roses in the wholesale channel in 2011 amounted to …
million units, which was 6% more than in 2010. A difficult year for the market was 2009 –
the imports decreased by …% and production - by …%. The decreasing demand for freshly
cut roses was primarily associated with a decrease in welfare, resulting from the global
financial crisis.
The volume of imports of freshly cut roses to Russia in 2011 amounted to … million
units. Major producing countries that supply the flowers to Russia, were: Ecuador - …
million, Kenya - … million, and Colombia - … million units.
Despite the fact that the volume of consumption of freshly cut roses in the wholesale
channel in the crisis of 2009 decreased by …%, by the beginning of 2012 the market
reached its pre-crisis level. The consumption of freshly cut roses in the wholesale channel in
2011 amounted to … million units. A large share of the market belongs to foreign
producers. The volume of production in 2011 amounted to … million units, which was …%
higher than in 2010
…
Key figures and
conclusions
about the market
Page 14 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
4. Characteristics of the Russian
freshly cut roses market
...
4.1. Volume and dynamics of the Russian freshly cut roses
market in 2005 - 2011. Forecast for 2012 - 2017
The freshly cut roses market has its own peculiarity. Because flowers and roses in particular
are considered perishable, the retail trade loses 15% to 25% of roses on the market. So, it
is worth considering two distribution channels: volume of supply of freshly cut roses in the
wholesale channel and volume of the final consumption of freshly cut roses in the retail
channel (which loses 15% to 20% of the roses of the wholesale channel).
The volume of supply of freshly cut roses in the wholesale channel in 2011 amounted to …
million units, which was 6% more than in 2010. A difficult year for the market was 2009 –
the imports decreased by …% and production - by …%. The decreasing demand for freshly
cut roses was primarily associated with a decrease in welfare, resulting from the global
financial crisis.
Source: Data (Expert opinion, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of supply of freshly cut roses in the wholesale channel in 2005
- 2011 and forecast for 2012 - 2017 (base scenario), in millions of units
Page 15 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Source: Data (Expert opinion, “FTS”), Analysis (“IndexBox”)
Fig. 2. Volume of supply of freshly cut roses in the wholesale channel in 2005
- 2011 and forecast for 2012 - 2017 (base scenario) (forecast in wholesale
prices in June 2012), in billions of RUR
Page 16 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
4.2. Structure of the freshly cut roses market: production,
exports, imports, consumption
The volume of imports of freshly cut roses to Russia in 2011 amounted to … million
units. Major producing countries that supply the flowers to Russia, were: Ecuador - …
million, Kenya - … million, and Colombia - … million units.
Table 1. Volume and dynamics of supply of freshly cut roses in the wholesale
channel in 2005 – 2011 and forecast until 2017, in millions of units
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of production
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of
exports In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Page 17 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
5. Characteristics of the domestic
production of freshly cut roses in 2005
- 2011. Forecast until 2017
…
5.1 Volume and dynamics of the production of freshly cut roses
in 2005 - 2011. Forecast until 2017
The growth rates of production of freshly cut roses in Russia in 2006 was …%, in 2007 -
…%, in 2008 - …%, in 2009 - …%, and in 2010 - …%. The volume of production in 2011
amounted to … million units, which was …% higher than in 2010.
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
Page 18 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 3. Production of freshly cut roses in 2005 – 2011. Forecast until 2017, in
millions of units
Page 19 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
5.3 Characteristics of the Russian manufacturers of freshly cut
roses
Table 2. Characteristics of the main producers of freshly cut roses in Russia in
2011
Company Region Assortment
Greenhouse
area for roses,
in hectares
Cut roses in
2011, in
millions of
units
Plans
for
2012
“Yug-Agro” Krasnodar region Roses …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
Page 20 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
6. Characteristics of the imports of
freshly cut roses to the Russian
market 6.1. Volume and dynamics of the imports of roses
…
The volume of imports of freshly cut roses in 2011 was … tons. The largest amount of
freshly cut roses was imported in …, when were imported … tons.
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 4. Dynamics of the imports of freshly cut roses in Russia in 2011, in
millions of units
…
Page 21 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
• The average experience of "IndexBox" specialists in the marketing sphere is 10
years.
• “IndexBox" employs 15 specialists in its research analytical department.
• The gathering of the researched information is controlled by 8 employees, all with
vast experience in field work. And who oversee more than 150 experienced
interviewers.
• Over 10 years, we have completed more than sixteen hundred projects, most of
which are focused on the consumer and industrial markets. The geography of the
research includes not only the territory of Russia, but also foreign markets.
• In total, more than 80,000 respondents have taken part in our research studies.
• Not only does "IndexBox" have a wide partner network in the regions of the
Russian Federation, the CIS, and the Baltic countries, but also has countless foreign
partners, including the largest research companies in the USA, the UK, France,
India, and China.
Our clients are big Russian and foreign companies:
Page 22 from 22 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Freshly Cut Roses Market. August 2012 (Demo-version)
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
company that allows professionals to operate in IndexBox their work relevant and accurate
information.
Business Planning
We are professionally engaged in developing business plans, feasibility studies, investment
memoranda, conduct financial analysis of enterprises and prepare analysis for transactions
M & A. Business plans developed by IndexBox, contain a complete financial model for the
further implementation of the project, all calculations are based on marketing information,
which is permanently collected and analyzed for over 7 years. Documents comply with the
standards of Russian and foreign banks, the projects have market feasibility and realistic
projections, and we provide assistance in finding an investor and financing, legal support.
Strategic Marketing
We develop strategic development for brands, products, separate business units and
industry. Generally, programs include product, pricing, marketing and communication
strategy. Projects in the field of strategic marketing are relevant to large enterprises,
financial and investment companies that are planning to expand its interests as well as
small companies that are thinking about business development.
Development
Consulting in development - is to develop the best options for use of the area. To do this,
our marketing agency, conducts research real estate market, analyzes the possible
construction, and estimates the market feasibility and economic benefits of investing in real
estate. Marketing agency IndexBox offers a range of professional services for the study of
the real estate market and the development of individual marketing concept of the facility.