Russia Agricultural Machinery Market

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Russia: Agricultural

Machinery Market

Analysis and Forecast to 2017

June 2012

Marketing Research

http://www.russianmarketreport.com/

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Market Research Russia: Agricultural Machinery Market. June 2012 (Demo-version)

Brief Overview

The report on the Russian agricultural machinery market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report contains data on the following commodity groups:

Harvesters (grain and forage);

Tractors (wheeled and tracked);

Plows;

Seeding Equipment;

Cultivators.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian agricultural machinery market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.




The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




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verify all secondary information used in the report.

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Research Design

The purpose of the study is to analyze the state of the Russian agricultural machinery

market and build a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents 1. Executive summary

2. Research design

3. Classification of agricultural machinery

4. Characteristics of the raw materials’ base

5. Technology of production of agricultural machinery

6. Characteristics of the Russian agricultural machinery market in 2008 - 2011.

Forecast for 2012 - 2017

6.1. Volume and dynamics of the Russian agricultural machinery market in 2008 -

2011. Forecast for 2012 - 2017

6.2. Structure of the agricultural machinery market: production, exports, imports,

consumption

6.3. Level of concentration of production and characteristics of competition on the

market

7. Characteristics of the domestic production of agricultural machinery in 2007-

May 2012

7.1. Volume and dynamics of the production of agricultural machinery in 2007 - May

2012

7.2. Structure of the production of agricultural machinery by regions of the Russian

Federation

7.3. Manufacturing capacities and their level of loading

7.4. Main manufacturers of agricultural machinery and their corresponding market

shares

7.4.1. LLC “Predpriyatie”

7.4.2. CJSC “Proletariy”

7.4.3. OJSC “Kosmos”

7.4.4. OJSC “Kompaniya”

7.5. Investment projects in the industry

8. Characteristics of the prices of agricultural machinery

8.1. Dynamics of the manufacturers’ prices of agricultural machinery in 2007 - May

2012

8.2. Comparison of manufacturers’ prices of agricultural machinery by Federal Districts

of the Russian Federation

9. Characteristics of the imports of agricultural machinery to the Russian market

9.1. Volume and dynamics of the imports of agricultural machinery

9.2. Manufacturing countries, importing agricultural machinery to the territory of the

Russian Federation

9.3. Foreign companies, manufacturers of the agricultural machinery, imported to the

Russian Federation

9.4. Russian companies, recipients of the imports of agricultural machinery

9.5. Structure of the imports of agricultural machinery by regions of the Russian

Federation




10. Characteristics of the Russian exports of agricultural machinery

10.1. Volume and dynamics of the Russian exports of agricultural machinery

10.2. Recipient countries of the Russian exports of agricultural machinery

10.3. Manufacturing companies, supplying agricultural machinery for exports

10.4. Sending regions of the Russian exports of agricultural machinery

11. Factors, influencing the development of the agricultural machinery market

11.1. State of the machinery building industry

11.2. General state of the economic development of the Russian Federation

12. Characteristics of the consumption of agricultural machinery

12.1. Volume and dynamics of the consumption of agricultural machinery in 2008 -

2011 . Forecast for 2012 - 2017

12.2. Volume and structure of the consumption of agricultural machinery by Federal

Districts of the Russian Federation in 2008 - 2011. Forecast for 2012 - 2017

12.3. Structure of the consumption of agricultural machinery by types

12.4. Balance between production and consumption of agricultural machinery in 2008 -

2011

13. Forecast for the development of the agricultural machinery market in 2012 -

2017

13.1. Evaluation of the potential volume of supply of agricultural machinery in 2012 -

2017

13.2. Evaluation of the development of the agricultural machinery market after Russia’s

accession to the WTO

Appendix 1. Financial and economic indicators of the industry

Appendix 2. Profiles of the leading manufacturers




Data, presented in Tables

• Dynamics of the agricultural machinery market in 2008 - 2017

• Production of agricultural machinery in 2007 - May 2012, in thousands of units

• Volume of production of agricultural machinery by types in January - May 2012, in

thousands of units

• Production of agricultural machinery by Federal Districts of the Russian Federation in

2005 - May 2012, in thousands of units

• Usage of the annual average capacities for the production of agricultural machinery in

2005 - 2011 by regions of the Russian Federation, in %

• Average manufacturers’ prices of agricultural machinery in the Russian Federation in

January 2007 - May 2012

• Volume of the imports of agricultural machinery by manufacturing countries in 2011,

in thousands of units

• Volume of the imports of agricultural machinery by manufacturing companies in

2011, in thousands of units

• Volume of the imports of agricultural machinery in the Russian Federation by

importing companies in 2011, in thousands of units

• Volume of the imports of agricultural machinery by regions of the Russian Federation

in 2011, in thousands of units

• Volume of the Russian exports of agricultural machinery by recipient countries in


• Volume of the Russian exports of agricultural machinery by manufacturing companies

in 2011, in thousands of units

• Volume of the Russian exports of agricultural machinery by sending regions in 2011,


• Indicators of the state of the machinery building industry in 2008 - May 2012

• Indicators of the state of the economic development of the Russian Federation in

2008 - May 2012

• Forecast for the volumes of consumption of agricultural machinery until 2017 by

Federal Districts of the Russian Federation




Data, presented in Figures

• Volume of supply on the agricultural machinery market in 2008 - 2017

• Production of agricultural machinery in 2009 - May 2012, in thousands of units

• Production of agricultural machinery in January 2008 - May 2012, in %, to the

analogical period of the previous year

• Production of agricultural machinery in 2007 - 2011, in thousands of units

• Structure of the production of agricultural machinery in January - May 2012 by types,


• Structure of the production of agricultural machinery by Federal Districts of the

Russian Federation in January - May 2012

• Structure of the production of agricultural machinery by Federal Districts of the

Russian Federation in 2007 - 2010

• Capacities for the production of agricultural machinery by Federal Districts of the

Russian Federation in 2011, in thousands of units

• Level of usage of the annual average manufacturing capacities for the production of

agricultural machinery in 2000 - 2011, in %

• Commissioning of manufacturing capacities for the production of agricultural

machinery in the Russian Federation in 2000 - 2011, in thousands of units

• Indexes of the average manufacturers’ prices of agricultural machinery in the Russian

Federation in January - May 2012

• Indexes of the average manufacturers’ prices of agricultural machinery in the Russian

Federation in January - May 2012

• Dynamics of the average manufacturers’ prices of agricultural machinery in the

Russian Federation in January 2009 - May 2012, deviation in %, to the analogical period of

the previous year

• Comparison of the average manufacturers’ prices of agricultural machinery by Federal

Districts of the Russian Federation in May 2012

• Dynamics of the imports of agricultural machinery in the Russian Federation in

January - May 2012, in thousands of units

• Structure of the imports of agricultural machinery in the Russian Federation by

manufacturing countries in 2011


manufacturing companies in 2011


importing companies in 2011

• Structure of the imports of agricultural machinery by regions of the Russian

Federation in 2011

• Dynamics of the Russian exports of agricultural machinery in 2011, in thousands of

units

• Structure of the Russian exports of agricultural machinery by recipient countries in

2011

• Structure of the Russian exports of agricultural machinery by manufacturing

companies in 2011




• Structure of the Russian exports of agricultural machinery by sending regions in

2010

• Indicators of the state of the machinery building industry in 2008 - May 2012

• Dynamics of the consumption of agricultural machinery in the Russian Federation in

2008 - 2017, in thousands of units



Executive Summary*

…

The volume of supply on the Russian agricultural machinery market in 2012 was almost …

units, which is …% higher than the the same figure for 2011. It should be noted that the

volume of imported products on the agricultural machinery market was …%.

The volume of production of agricultural machinery in 2012 was … units, which is …% higher

than the volume of production in 2011.

The largest share (…%) of all agricultural machinery manufactured in the Russian

Federation in 2012 belongs to the … Federal District.

In 2012, the import volume of agricultural machinery in Russia amounted to … units in

physical terms and to … thousand USD in value terms.

In 2012, the volume of the Russian exports of agricultural machinery was … units, which

was equal to … thousand USD in value terms.

…

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

mailto:[email protected]




6. Characteristics of the Russian

agricultural machinery market

...

6.1. Volume and dynamics of the Russian agricultural

machinery market in 2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian agricultural machinery market in 2012 was almost …

units, which is …% higher than the the same figure for 2011. It should be noted that the

volume of imported products on the agricultural machinery market was …% of the total

market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the agricultural machinery market in 2008 - 2012

and forecast for 2013 -2017, in thousands of units (base scenario)




6.2. Structure of the agricultural machinery market in Russia:

production, exports, imports, consumption

The volume of imports of agricultural machinery in 2012 was about … units, which was …%

of the total market volume. A more detailed analysis of the imports and exports is

presented below.

Table 6. Volume and dynamics of the agricultural machinery market in 2008 -

2012 and forecast until 2017, in thousands of units

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of production

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of

exports In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)




Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the agricultural machinery market in 2008 -

2012 and forecast until 2017, in thousands of units

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports




7. Characteristics of the domestic

production of agricultural machinery

in Russia in 2007 - 2012

…

7.1 Volume and dynamics of agricultural machinery production

in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Agricultural machinery production in 2007 - 2011, in thousands of units

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares





Fig. 9 Agricultural machinery production in 2011 - 2012, in thousands of units and

in %, to the previous year




7.6 The main manufacturers of agricultural machinery and their

corresponding market shares

The main manufacturers of agricultural machinery in Russia in 2011 were Company A,

Company B, and Company C. They produced …, …, and … units, respectively. They were

followed by Company D (… units, equal to …% of the total production) and Company E (…

units - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of units

Manufacturer Region

Production

of

agricultural

machinery,

in units

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

…




8. Characteristics of agricultural machinery prices 8.1. Dynamics of manufacturers’ prices of agricultural machinery

Manufacturers’ prices of agricultural machinery have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through …

RUR/ton in 2009 to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They

reached their highest value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous

year.

Table 20. Average manufacturers’ prices1 of agricultural machinery in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/

ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous month

In RUR/

ton

In % to analogical

period of the

previous year

In % to December of the previous

year

In % to the

previous month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).




December … … … … … …% …% …% … …% …% …%





9. Characteristics of the imports of

agricultural machinery to the Russian

market 9.1. Volume and dynamics of the Russian imports of

agricultural machinery

…

The volume of Russian imports of agricultural machinery in 2011 was … units. The largest

amount of agricultural machinery was imported in …, when were imported … units.

Table 22. Dynamics of the imports of agricultural machinery in the Russian

Federation in January-December 2011, in units

Month Quantity, in thousands of units In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)





Fig. 18. Dynamics of the imports of agricultural machinery in the Russian


9.2. Manufacturing countries, leading suppliers of the imported

agricultural machinery on the territory of the Russian Federation

Country A was the leader in terms of imports of agricultural machinery (in physical terms) in

2011, with a share of …% of the total. The country imported … units of agricultural

machinery in 2011. The second place was taken by Country B, which in 2011 imported …

units of agricultural machinery (a share of …%, respectively). In the third place was Country

C with a share of …%.





Fig. 20. Structure of the imports of agricultural machinery in the Russian

Federation by manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of agricultural machinery in the Russian

Federation by manufacturing countries in 2011, in units

Country of origin Net weight, in units Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


9.3. Foreign companies, manufacturers of the agricultural

machinery, imported to the Russian Federation

Company A was the leader in terms of imports of agricultural machinery (in physical terms)

in 2011, with a share of …% of the total. The company imported … units of agricultural

machinery in 2011. The second place was taken by Company B, which in 2011 imported …

units of agricultural machinery (a share of …%, respectively). In the third place was

Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS





Fig. 22. Structure of the imports of agricultural machinery in the Russian

Federation by manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of agricultural machinery in the Russian

Federation by manufacturing companies in 2011, in units

Manufacturing company Net weight, in units Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%


25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS




10. Characteristics of the Russian

exports of agricultural machinery 10.1. Volume and dynamics of the Russian exports of


…

The volume of Russian exports of agricultural machinery in 2011 was … units. The largest

amount of agricultural machinery was exported in …, when were exported … units.

Table 31. Dynamics of the exports of agricultural machinery in the Russian


Month Quantity, in thousands of units In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …






Fig. 27. Dynamics of the exports of agricultural machinery in the Russian


10.2. Recipient countries of the Russian exports of agricultural

machinery

In 2011, the main recipient country of the Russian exports of agricultural machinery was

Country A. Its share in physical terms was …%. It was then followed by Country B (…%)

and Country C (…%). To Country D and Country E were exported …% and …%, respectively.

The combined share of the other countries is …%.





Fig. 29. Structure of the Russian exports of agricultural machinery by recipient

countries in 2011 in physical terms

Table 33. Volume of the Russian exports of agricultural machinery by recipient

countries in 2011, in units

Recipient country Net weight, in units Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%


…

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS




12. Characteristics of consumption

of agricultural machinery 12.1. Volume and dynamics of consumption of agricultural

machinery in 2008 - 2012. Forecast for 2013 - 2017

The volume of consumption of agricultural machinery in 2012 was … units, which was …%

more, compared to 2011. In 2011 was noted the largest drop in the consumption of

agricultural machinery in recent years - a decline of …% to … thousand units. Another

decline in recent years was observed in 2009, when the growth rate was …%, compared to

2008. At the end of 2012, the consumption of agricultural machinery almost reached the

level in 2010, but the growth is not yet possible to reach the pre-crisis levels of 2007 -

2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of agricultural machinery increase in the next few years with rates of …-…%

annually. Thus, by 2017, the consumption can reach … million units. The demand for

agricultural machinery in the country will be met, as before, by the Russian manufacturers,

who account for over …% of the market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of agricultural machinery in the Russian

Federation in 2008 – 2012 and forecast until 2017, in thousands of units






12.2. Structure of consumption of agricultural machinery by

industries

Currently, the largest shares in the consumption of agricultural machinery are taken by

Industry A (…%) and Industry B (…%). Industry C accounts for about … of the market,

while Industry D consumes about …% of the agricultural machinery in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of agricultural machinery by industries in

2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others




12.3. Balance between production and consumption of


In the forecasted balance between production and consumption are used estimates of the

consumption of agricultural machinery and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the

agricultural machinery market in Russia in 2008 - 2012 and forecast until


Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the agricultural

machinery market in Russia in 2008 - 2012 and forecast until 2017, in

thousands of units

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production



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