Running your own pub businessthe complete guide

We have a portfolio of 5,000 pubs offering

an outstanding selection of pub business

opportunities for new and existing publicans.

We provide our publicans with industry leading

help, advice and support including marketing,

trade building and award winning training.

Our highly experienced operations team offers

bespoke advice and help to all our publicans.

We believe in empowering our publicans

to run their pub in their own way and

facilitating and encouraging their plans for

growth and development.

We encourage our publicans to be actively

involved in their local area, placing their pub at

the heart of the local community they serve.

About us

Contents2 Why Enterprise?

4 Our team

6 Our agreements

8 Steps to running your own pub

10 It’s easy to get started

12 Get a headstart

14 Things you should know

17 Looking for a new type of agreement?

For more information about becoming an Enterprise publican call:

0121 256 3333 or visit enterpriseinns.com

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Why Enterprise?For over 20 years we have helped thousands of people just like you realise their dream of running their own successful pub business. Here are some of the reasons why they chose the UK’s leading leased and tenanted pub company.

Our pubsWe have an exceptionally good portfolio of quality pubs from

traditional cask ale pubs, destination food venues through to

sports and community pubs. They are located in town centres,

villages and at the heart of many communities.

AgreementsWe offer a choice of agreements tailored to your needs.

Once you apply for a specific pub business we will ensure

the agreement meets your personal requirements.

Brand portfolioWe offer an extensive range of international, national, regional

and local brands, including an exceptional range of cask ales.

Our team at your service Enterprise has years of experience helping people just like

you to find and run their perfect pub business. Our dedicated

teams will give you expert help, advice and support every step

of the way.

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“There has been a 25%

increase in the number

of pub owners aged

between 25-34 in the past

three years, who now run

about one in every seven

pubs overall.”

Source: morningadvertiser.co.uk

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Our team Here for you every step of the way

Recruitment TeamOnce you have registered your interest in looking for a pub with Enterprise you

will be assigned your own dedicated recruitment team member who will offer all

the help and support you need.

Regional ManagerYour Regional Manager is one of your main contacts at Enterprise. They will

offer you professional business advice including keeping you up to date with

the latest trade building & marketing initiatives and product deals.

Training TeamWe are committed to providing relevant and industry leading training support for

both new and highly experienced publicans. We provide training days as well as

online training options for you and your team.

Property Team Our Property Team is committed to ensuring the pubs we offer for let are fit

for purpose and that our publicans are given every opportunity to maximise

the trading potential of their pub. To help our publicans manage their property

responsibilities we have developed a range of property support services. We

also provide a 24 hour property helpline.

Marketing TeamOur Marketing Team will provide you with advice, support and kits to help drive

footfall and sales in your pub. You will find inspiration and some great product

deals in your regular copy of Deals & Ideas.

Customer Account ManagerA dedicated Customer Account Manager will contact you at a specified time

each week to take your drinks order. You can now also register to order online.

Credit Control ManagerOur Credit Control Team are here to assist you with managing your account on a

day-to-day basis and provide support with copy invoices and statement queries.

This information is also readily available, when you become a publican with

Enterprise, in your online account.

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Our agreementsChoose the right agreement for you

Retail Partnership Tenancyn Shorter agreements for a fixed term of 3 or 5 years which

are contracted out of the Landlord and Tenant Act 1954

n Enterprise is responsible for all repairs to the exterior structure and services

n Rent is subject to annual indexation by reference to the Retail Price Index

n Option to be free of tie on wines, spirits, minerals, packaged lager and

packaged cider via tie release fees

Partnership Tenancy Plus n Shorter agreements for a fixed term of 5 years which are contracted out of the

Landlord and Tenant Act 1954

n Enterprise is responsible for all repairs and decorations and will contribute up

to £1,000 annual maintenance fund

n Enterprise are willing to co-invest with you on a £1 for £1 ‘matched’ basis,

in the amount of between £2K to £10K on retail focussed investment twice

during your agreement

n Rent is subject to annual indexation by reference to the Retail Price Index but

is capped at 2%

n Free of tie on wines and spirits and have the option to be free of tie on

minerals, packaged lager and packaged cider via tie release fee s

Beacon Retail Partnership Tenancyn Competitive local retail prices and guaranteed gross profit margins

n Enterprise will redecorate and refurbish the property

n You will receive ongoing marketing and retail standards support

n Greater levels of support for you and your business

n You will operate on an initial Tenancy At Will agreement for up to 12 weeks.

You can then change to a fixed term tenancy of up to 5 years

Commercial Lease (Free of Tie)n Option at selected sites to negotiate a lease that’s Free of Tie for

10 or 20 years

n Fully protected under the Landlord and Tenant Act 1954, with the right to renew

n You have full responsibility for repairs

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Running your own pub business and supporting your local

community is really more of a way of life than a ‘job’.

Steps to running your own pub

Let’s meet and talkOnce you have chosen a pub, and are ready to

progress, contact our Recruitment team. Our

Recruitment Co-ordinators will be interested to

find out more about you and your ideas for the

pub. We will send you a Pub Business Facts

Pack for your chosen pub and arrange a time for

you to meet the Regional Manager or Divisional

Recruitment Manager.

After the meeting we will both have a clear

idea of what the next steps towards getting

your own pub should be. We will either invite

you to continue your application for your chosen

pub, or suggest a few alternatives for you to

consider. If we agree to continue your application

for a specific pub it’s time to start planning your

pub business.

Fact finding / getting startedOnce you have selected some pubs you are

interested in, you can use our compare feature

to help you draw up a shortlist. We would also

recommend visiting the pubs as a customer to

check they are right for you.

You can contact our Recruitment Team who will

be happy to provide you with more information.

Please call:

0121 256 3333

Choosing the right pub business for youNow you need to think about the type of pub to

suit your skills and personality. The style of pub

you choose is the first step towards running your

own business.

Please visit enterpriseinns.com/run-a-pub

to view our available properties. Consider

our range of agreements from Tenancy to

Free of Tie.

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Making your new business a long-term successWe look forward to giving you all the support you

need to grow and develop your business. From

day one, you will have access to free, award

winning training courses, financial and property

management advice and exclusive marketing

and commercial support packages. Your Regional

Manager will be with you every step of the way

and will visit you regularly, especially during your

first months in the pub to make sure you are set

up for long-term success.

Planning for the first few weeks in your pubIt’s almost time for you to start your exciting

career as an Enterprise publican. You will agree

your handover day with your Regional Manager;

this is when you will sign your agreement and

place your first drinks order online.

We will do all we can to help you prepare for

day one, remember that we have some great

‘off the shelf’ pub opening packages which

can be personalised for your pub, including a

free website.

Agreeing your termsYou and the Regional Manager, or Divisional

Recruitment Manager, will discuss your business

plan to shape an agreement that best suits the

needs of your new pub business. The agreed

terms will be summarised in a Pre-Contract Form

to be signed by both parties. Your agreement will

be emailed to you seven days in advance to give

you time to review.

Planning your businessNow it’s time to start thinking about preparing

a marketing plan, together with a business

plan, including a profit & loss account and cash

flow, with an accountant. Our straightforward

template will help guide you through the

information required for this important step.

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Our induction support package is designed to give you the best possible chance of success to run a sustainable pub business.

As part of your first months and beyond, you will have

access to award winning training, useful tools and materials,

comprehensive commercial support, and a dedicated Regional

Manager to help you shape your plans for your future business

and run it to achieve your goals.

It’s easy to get started...

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Some of the great support we offer includes...

Training courses to help build and grow your business

FREE access to off-site cellar training (ABCQ and Passion for Quality)

12 months of marketing support and materials

Access to discounted rates for example 30% off Sky and reductions in BT Vision packages

FREE Enterprise Deals & Ideas magazine

Comprehensive support from your Regional Manager

FREE e-learning courses for you and all your staff

Membership to Cask Marque

FREE website for your pub

Additional support in cash and stock flow management

Access to our 24 hour property help-desk

Access to food support, via our partner Booker, that gives you up to 7% cash back

Online ordering with exclusive promotions

Independent mentoring

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The best way to give your pub business a flying start

A number of Enterprise pubs are now available with our exclusive headstart package. For new publicans, it’s a low-risk, low-cost path into running a pub, with the benefits of our extensive support including free training and marketing. Look out for a pub with the “headstart” logo on our website

Get a headstart and we will provide:

n Three months discounted rent

n Free training including induction, business growth

training and access to a suite of e-learning for you

and your staff

n A marketing launch kit designed to grow your

business, worth up to £2,000

n A free three month starter support package

tailored to best suit your business, including:

- Buildings and contents insurance

- Health and safety service

- Cellar cooling service

- Heating and boiler maintenance service

- Accountancy and stocktaker service

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Things you should know

To find all the information you need visit:

enterpriseinns.com/training

Personal Licence

Premises licensed to sell alcohol must have

a designated premises supervisor who holds

a personal licence. The licences are designed

to ensure that anybody running or managing a

business, that sells or supplies alcohol will do

so in a professional fashion.

If you are applying you must obtain an

accredited qualification first - for example, a

BII Level II examination certificate or a similar

accredited qualification such as the Award for

Personal Licence (APLH) qualification.

How to obtain your Personal Licence Qualification (APLH)

We suggest you contact one of our affiliated

training providers.

Call Inn-Dispensable on:

0800 074 1583

or visit their website: inn-dispensable.com

Call CPL on:

0151 650 6910

or visit their website: cpltraining.co.uk

Inn-Dispensable and CPL are offering

this course at a discounted rate of

£115.00 + VAT for Enterprise applicants.

PEAT - Pre-Entry Awareness Training

PEAT provides the learner with all the

information they require in order for them to

make a reasonable judgment and understand

the complexities of the agreement that they

are signing up to.

Training requirements

You will also be required to attend our

three day Building Your Business programme.

This induction course delivers the following

key qualifications: BII Award in Licensed

Hospitality Operations (ALHO), BII Award

in Level 2 Award in Licensed Retailing (ALR) (If

a Personal Licence holder and achieve ALHO

qualification), Level 2 Award in Food Safety

and the BII Award in Beer and Cellar Quality

(ABCQ).

Business planning

You must prepare a detailed business plan

for your pub, including your plans for operating

the business together with detailed profit and

loss and cash flow forecasts. Your business

plan must be approved and signed-off by a

qualified and experienced accountant.

Important information

If you decide to take on an Enterprise pub,

we want you to be well prepared, fully aware

of the contractual relationship that you are

signing up to and confident in the support that

you will receive whilst working in partnership

with the Enterprise team.

We strongly recommend you take

independent professional business, legal,

property and rental valuation advice and

ensure that you have read the Pubs Code

and our supporting document – A guide to

our agreements – advice and support.

www.enterpriseinns.com/information-for-applicants

The G

reat

British

Pub of

the Ye

ar

Susie and Joel - The Grafton

“We believe that through partnership we will prosper, and that’s certainly

been the case for us so far”

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What our publicans say about us

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What are the benefits for you?Maintaining high standardsWe’ll cover the repairs and help you with

maintenance costs so you can focus on

running your business.

A pub you’re proud ofWe’ll help to get your pub looking the part

so you can focus on doing what you love -

running a great pub.

Investment partnershipWe will match your investment to deliver a

great retail proposition for your customers.*

More choiceCreate a bespoke portfolio of wines and spirits

for your customers, as you know them best.

Peace of mindWe’ve capped RPI on rent, to give you the

financial certainty that it will not increase more

than 2% per annum.

Qualifying for the Partnership Tenancy PlusThe Partnership Tenancy Plus agreement is

available on a select number of pub business

opportunities. In order to qualify for our

Partnership Tenancy Plus agreement we

require you to fulfill the following criteria:

n Full deposit

n Direct Debit set-up

n Online ordering

n Building Your Business training course

n Purchase/ownership of ingoing Fixtures & Fittings

n Open book accounting

Partnership Tenancy PlusThe Partnership Tenancy Plus agreement has a number of attractive features:

No repairs and up to £1,000 annually to maintain your pub

Fully decorated throughout

We will match investment

£1 for £1

Free of tie on Wines and Spirits

Annual rent adjustment linked to

RPI capped at 2%

Visit us online to find your perfect pub today! enterpriseinns.com

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 733 7700 • F: 0121 733 6447 • enterpriseinns.comRegistered in England & Wales. Company no. 2562808 V2MAY16