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Gain a recap on some of the hottest festivals in Chicago, artist profiles, and much more!
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The Festival
Issue
R U N A W A Y
The Runaway Brand Media Festival Issue is brought
to you by the Runaway Team.
Founders: Marvin Ageyben, Eric Bonner and
Lasalle Smith
Editors-in-chief: Eric Bonner, Lasalle Smith
Creative Directors: Eric Bonner, Lasalle Smith
Photos: Eric Bonner, Lasalle Smith
Words: Marvin Ageyben, Iby Amedu, Eric Bonner and
Lasalle Smith
Special thanks to Tyler Goss, Justin Bishop, Bri-
anah Smith, Laura Vinkler, Tim Fields and his gra-
cious Indiana Hospitality, The WSI Philadelphia
Team for being flexible and understanding with
Eric Bonner's schedule, Mr. and Mrs. Smith for
their hospitality, Reggies Rock Club, everyone
who was photographed in this issue, and as al-
ways the beautiful city of Chicago for giving us
so much.
The Festival Issue Runaway loves Chicago and Runaway Loves
music. We figured the best way to display
our love of both was to document the
craziest three weekends in Chicago: Pitch-
fork to Lollapalooza. We were all over
the city and the surrounding suburbs cov-
ering Pitchfork Music Fest, Outskirts Music
Fest, and finally Chicago’s biggest festival,
Lollapalooza in Grant Park. Here is what
Runaway thought, felt, documented and did
during those three weeks.
RUNAWAY B
RAND M
EDIA
TABLE OF CONTENTS
LOLLAPALOOZA:
THE AFTER PARTY (Page
PITCHFORK 2014: THE CITY’S
BEST FESTIVAL (PAGE 41)
ARTIST PROFILE: DJ PURP &
KOVU (PAGE 37)
OUTSKIRTS MUSIC FESTIVAL:
TOP PERFORMERS
AND GALLERY (PAGE 6)
LOLLAPALOOZA: RECAP &
TOP PERFORMERS (PAGE 44)
HOW TO SURVIVE
FESTIVAL DEPRIVATION
(Page 62)
Lollapalooza 2014
PERRY’S STAGE
GRANT PARK
Chicago
OUTSKIRTS MUSIC FESTIVAL
MOJOES BAR
JOLIET, IL
PITCHFORK MUSIC FESTIVAL
UNION PARK
CHICAGO
Outskirts Music Festival An event curated by Mojo' s in Joliet as well
as Goss Artist Agency, giving the suburbs a
taste of some of the most prevalent up-
coming names within the Chicago music scene.
The night was filled with multiple styles of
music as well as many different performers.
The vibes were good and the energy was high.
The Runaway Team was very excited about
being able to provide first hand coverage as
well as interact with the multiple vendors
and artist that were at the festival. It was
a night to remember and do NOT be surprised
WHEN Outskirts comes around again next
year.
From the jump Kersey D blew the roof off
of the venue. He went ZERO TO ONE HUNDRED
real quick with no regards of anyone who
wasn' t f*ckin with his set. His mixes were
seamless and his stage presence was un-
matched by any other performer at the
event. The constant interactions he had
with the crowd created a bond with an im-
pact that extended far beyond the venue.
He even went to reckless lengths by ignor-
ing venue policy and stage diving into an en-
ergy- packed audience. If ever given the op-
portunity to see Kersey D throw down, do
not let it pass.
Kersey D
S a b a
SABA: This Chicago born MC was unfamiliar to most
of the crowd at Outskirts Festival, but it didn' t
take him long to break the ice. With the recent re-
lease of his versatile mixtape Comfort Zone, he
was able to unleash an entire arsenal of sound to
the audience. With his lyrics
flowing flawlessly through the speakers, he
was easily able to resonate with those
watching. The Runaway Team was approached
by at least a dozen individuals trying get all
the information they could on SABA. To say
he left his footprint on this festival would
be an understatement, understand that.
DJ Purp Muzik
DJ PURP: DJ Purp Muzik is not a new name
to us here at Runaway. After hosting him
for an interview and photo shoot, all
that was left was to see a live perfor-
mance. To say the least, we were satis-
fied. Utilizing some of the dopest sounds
of today to create his set, it was impos-
sible to not jump around as he turned
the tables. He love is bass- heavy songs
was very apparent while performing, as
well as throughout his SoundCloud. The
sky is the limit for this kid and he is cer-
tainly one you should keep an eye out
for.
OutSkirts D J P U R P
OutSkirts
KoVu
OutSkirts
OutSkirts DJ PURP
OutSkirts
OutSkirts D J P U R P
OutSkirts
OutSkirts DJ PURP
OutSkirts
SABA
OutSkirts KERSEY D
OutSkirts
OutSkirts KERSEY x DJ PURP
OutSkirts D J P U R P
OutSkirts D J P U R P
OutSkirts KERSEY D
OutSkirts D J P U R P x K E R S E Y D
OutSkirts KERSEY D
OutSkirts
OutSkirts
OutSkirts BOXHEAD MAFIA
OutSkirts BOXHEAD MAFIA
OutSkirts BOXHEAD MAFIA
OutSkirts BOXHEAD MAFIA
OutSkirts STEVIE G NESTA
OutSkirts LUCKI ECK$
A R T I S T P R O F I L E
DJ PURP MUSIK
BIRTHNAME: ALAN CARTWRIGHT
STAGE NAME: DJ PURP MUSIK
HEIGHT: 71 INCHES
EYE COLOR: BROWN
NATIONALITY: AFRICAN: AMERICAN
HOMETOWN: NAPERVILLE, IL
FAVORITE ARTIST : DISCLOSURE OR CASH-
MERE CAT
“ MAKE SURE ITS THE
KIND OF MUSIC YOU
LOVE TO MAKE.
DONT SETTLE FOR
CROWD PLEASERS. ”
THE CREATIVITY OF TODAY” S YOUTH IS RAPIDLY
ADVANCING, IN THE FIELD OF MUSIC PRODUCTION,
DJ PURP SEEMS TO BE LIGHTYEARS AHEAD OF ANY-
ONE AROUND HIM. WITH OVER A DOZEN MIXES ON
SOUNDCLOUD, ALL OF WHIICH ARE VERSATILE AND
CAN BE PLAYED IN MANY DIFFERENT SETTINGS, HE
CAPTURES THE ESSENCE OF WHAT IS MEANS TO BE A
MUSICIAN. AFTER DJ’ ING MANY LOCAL PARTIES, HE
TOOK IT A STEP UP AND BROUGHT THE ENERGY TO
MOJOES FOR THE OUTSKIRTS MUSIK FESTIVAL. YOU
CAN FIND HIM IN THE TRAP CREATING DOPE MIXES
FOR HIS FANBASE TO VIBE TO. FOR THIS YOUNG
MAN THE SKY IS THE LIMIT AND HE IS CERTAINL ON
OUR RADAR OF ARTIST TO WATCH FOR.
A R T I S T P R O F I L E
KoVu
BIRTH NAME: BARON ( BJ) DESPENZA
STAGE NAME: KoVu
HEIGHT: 73 INCHES
EYE COLOR: BROWN
NATIONALITY: AFRICAN AMERICAN &
ITALIAN
HOMETOWN: MEMPHIS TENNESSEE
FAVORITE ARTIST: KYLE & DRAKE
“ YOU CAN HEAR MEMPHIS IN
MY MUSIC, ITS A FLOW THAT
MOST ARTIST UP HERE CANT
MATCH ”
THS TENNESSEE BORN MC, HAS BEEN MAKING
NOISE WITHIN THE LOCAL CHICAGO HIP- HOP COM-
MUNITY AND HAS JUST RELEASE HIS SOPHOMORE
MIXTAPE “ A BROAD WAY PRODUCTION’ .. WITH A
SMOOTH A** FLOW THAT CAN RESONATE WITH
ALMOST ANY CROWD, HE HAS TRULY PROVED
HIMSELF AS A FORCE TO BE RECKONED WITH. YOU
CAN FIND HIM CHOPPIN, IT UP WITH HIS BOYS OR
ENDURING SLEEPLESS NIGHTS IN THE STUDIO. EI-
THER WAY HE RADIATES NOTHING BUT GOOD
VIBES. IHIS MIXTAPE IS AVAILABLE ON OUR WEB-
SITE, AS WELL AS ON HOT NEW HIP HOP.
PIT
CH
FO
RK
Union Park, Chicago
Pitchfork is the music lovers music festival. Situated in Union Park
in the West Loop of Chicago it does not have the size or the pub-
licity that Lollapalooza will every year. But instead of a lake
front location and over priced tickets, Pitchfork brings you some
of the best musicians and performers in the world. International
acts like Kendrick Lamar to local bands like Twin Peaks, Pitchfork
will not shy away from an artist for any reason. There is no
question that Pitchfork is the best curated festival in the city if
not the country. For this Runaway member, there was not a better
FESTIVAL experience than Pitchfork 2014.
Pitchfork is not as glamorous as Lolla, it is not as well known
as Spring Awakening or Riot-Fest; but it is the best all around music
festival the city has to offer if you are a true fan of music. Pitch-
fork only has three stages within Union Park, the Red, Green, and
Blue. The space inside the park is not big, it would take you maybe
five minutes to walk from entrance to entrance. But it was the size
of the festival that made it perfect. Unlike Lollapalooza which is
a behemoth of a festival, Pitchfork was a perfect sized event that
allowed you to basically see anyone on the schedule that you
wanted. Shifting from the two mainstages (green,red) took 100 feet
or a rotating your body about 90 degrees.
another way that Pitchfork threw down for the best fest of the
year was the lineup and flow of the festival. There was not an EDM
stage or a headliner stage. Instead Pitchfork maintained 3 diverse
stages. 2 stages, the red and green, did have the bigger acts and
played host to the headliners. But the blue stage was no slouch.
The other beauty of Pitchfork was the diversity at each stage.
From Pusha T in the early afternoon to Neutral Milk Hotel closing
out the night. Pitchfork allowed fans to get a taste of a WHOLE
slew of different music genres and artists making it the best curat-
ed festival in Chicago.
This was, for this writer, the best festival of the summer. Every
portion of my musical tastes was covered throughout the week-
end. The lone thing that could have made this weekend perfect
would have been Death Grips. Unfortunately they called it quits
less than two weeks before their scheduled performance on Friday.
Despite not seeing one of the more unique acts in music this was by
far the best weekend of summer for summer in terms of music and fun.
We cannot wait to be back in Union Park next summer at the best
festival this beautiful city has to offer.
The Best Performers of Pitchfork
Pitchfork 2014 was a blast. It was the most diverse and electrifying weekend a music fan could
have asked for. Pitchfork covered all bases when it came to music. Here are our favorites
from Union Park that Pitchfork weekend.
St. Vincent - Annie Clark is pretty much the goddes of rock
and roll and performance. I had never been awestruck during a
performance, but throughout the enitirty of her set I was
literally left with my mouth wide open wondering how a hu-
man being could be that talented. From the very first song
she slayed and owned every inch of the stage. The climax of
the performance came with her earth shattering guitar solo
during "Bring Me Your Loves." She literally gave it all. I hon-
estly was waiting for her to light her guitar on fire like Jimi
Hendrix or smash it to bits like Kurt Cobain. She is without a
doubt the best performer that I have ever seen and I cannot
wait until the next time that I get to see her.
Earl Sweatshirt and Domo Genesis - The two Odd Future mates absolutely killed their set.
There are not many groups who have as strong a cult following as Odd Future; this perfor-
mance did not disappoint. Earl got the entire crowd to sing the 80s Ballad "Don' t Stop Be-
lievin' " by Journey. They commanded the crowd and had them eating out of the palms of
their hands. They were without a doubt the best Rap/ Hip- Hop performances of the weekend.
Out doing members of T.D.E. Kendrick Lamar, School Boy Q, and Isiah Rashad. Not to say that
any of these artists had bad sets, but there simply was not anyone who owned their space
quite like Earl.
The third and final best act of the Pitchfork Music Festival was Neutral Milk Hotel. NMH
headlined Saturday night and was a real treat to watch. Jeff Mangum brought the group to
the Union Park as a part of their 130 show reunion tour. Hearing the distinct and unique
sound of NMH was a perfect way to close out the night. Holland and King of Carrot Flowers
was an experience un to itself. Being able to see this band was the icing on the cake for the
Pitchfork experience.
Finally two of our absolute favorite artists of the whole event were Beck and Giorgio
Moredor. Beck was Beck one of the greatest voices of his generation and a key cog in the al-
ternative machine of the 90s, "Heart is a Drum" , was one of my favorite individual songs of
the whole weekend. Finally Giorgio Moredor fresh off of an album of the year win with Ro-
bots Daft Punk, owned his set despite his age. When reflecting upon it, Giorgio Moredor will
go down as one of, if not they greatest producers of all time and seeing him, especially at
this age was an experience of a lifetime.
Coming in as an honorable mention is one of my personal favorites, Pusha T. To be honest,
Pusha would sit above Earl if his DJ had not been a half hour late. Despite the delay Pusha T
did not disappoint. He was forced to rush through his set, but he covered his catalog of an ex
"Blow Dealer" well in songs like "New God Flow" and "Millions." Pusha T will be the ' what if' of
the weekend; in my mind however Pusha T was incredible. Let' s just hope he makes it on time
next time.
We also must mention the incredibly
talented acts of FKA Twigs and Hud-
son Mohawke. Both perfoming at the
Blue stage were incredible and brought
massive amounts of energy to the fes-
tival. Hudson Mohawke recently
worked with GOOD Music All star and
living legend Kanye West on Yeezus as
well as his upcoming album which cur-
rently does not have a name. The Irish
DJ was more than a pleasure to watch.
FKA Twigs who recently worked with
Chicago' s very own Lucki Eck$ on a mu-
sic video also was a pleasure to watch.
Her new album just recently dropped.
Death Grips would have been on this
last had they not disbanded less than
two weeks before the festival. Grimes
and tune- yards played amazing high
energy sets that really lightened the mood and brought obvious smiles to the faces of many.
BEST LOLLAPALOOZA PERFORMANCE
Lollapalooza had many great moments that awards the event as the best musi-
cal festival of the year. There was Arctic Monkeys bringing back Rock n’ Roll
with their set on Friday night, Outkast’s reunion show under fireworks that had
all of Grant Park shaking it like a polaroid picture on Saturday night. And let’s
not forget Skrillex’s wonderful set along with Chance the Rapper’s homecom-
ing show where he invited Vic Mensa and R. Kelly on the stage. How epic was that!
Yes, those were all wonderful performances yet no one performed quite like
Cage the Elephant did on Sunday afternoon, where in my opinion they had THE
best performance of the weekend.
Three years ago, Cage the Elephant performed in Grant Park for Lollapalooza
2011 and ironically two of the same things happened in 2011 and 2014:
1. It rained HARD as hell.
2. Frontman Matt Schultz STOLE the show—actually the festival.
Cage the Elephant was able to perform with charisma as Schultz
was seen jumping into the hands of the crowd along with a bit
of crowd surfing whilst he was yelling his head off to fan favor-
ites such as “Aint No Rest For the Wicked” and “Shake Me Down”.
Schultz wasn’t afraid to get down and dirty (Everyone who was at Lollapa-
looza this year is a bit TOO familiar with that term) with us during their set ei-
ther. During one of his songs, he actually jumped into the mud and rolled
around, again, while shredding his vocals. Mind you he was wearing a white but-
ton up AND white pants, almost as if he knew Chicago was going to be wet and
muddy again.
Seeing Cage the Elephant perform this way simply gave Lollapalooza a taste of
how many rock bands back in the day would perform without any regard of
being judged. Simply, Cage the Elephant was not going to play it safe. They want-
ed to get their crowd involved and as riled up as possible. I mean how could
you not be hyped after watching a good band be hyped too? They played off of
the energy of their crowd the way Freddie Mercury and his boys would have dur-
ing a Queen performance. With much due respect, the elephant tore down the
cage on Sunday evening with a very exciting addition to Lollapalooza 2014.
The Life After the Party:
The Events Following Lollapalooza
Lollapalooza is quite the event. Starting at noon
and running until 10:00 PM attending this festival is
an all day affair. But what about the after
hours? DID YOU GO BACK TO THE HOTEL? DID YOU GO
TO AN AFTERSHOW? What of the hours spent before
heading over to Grant Park? The Runaway team
documented some of the weekend to give you a
glimpse into what goes on outside of Grant Park.
The After Hours
Following the first day of Lollapa-
looza attendees are walking wounded
still wanting to fight. The Runaway
team saw many that were coming
down from numerous highs and sober-
ing up while still walking the streets
of the loop. This is what we saw.
SAVE MONEY AFTER
SHOW AT
REGGIES
CPD on horse back immediately following
the end of Day 1. Congress Parkway and
portions of Michigan Avenue were closed
due to the immense amounts of foot
Hundreds
packed Reggies
Rock Club to
watch the SAVE
MONEY ARMY put
on a show. With
rumors of a
special guest ,
the energy was
through the
roof.
TAYLOR BENNETT BRIAN FRESCO
TOWKIO
LEATHER CURDOROYS
TOWKIO X JOEY PURP
WITH AN AMAZING PERFORMANCE BY VIC MENSA, CHANCE THE RAPPER CAME
OUT AND SURPRISED HIS TRUEST FANS BY UNITING THE ENTIRE SAVEMONEY
ARMY AT REGGIE’S FOR WHAT MAY HAVE BEEN THE LAST TIME EVER.
Life Goes On: How to Get Over Attending a Music Festival
Written by Iby Amedu
I’m not going to lie to anyone; I’m having serious feelings of withdrawal after attending Lollapalooza this
weekend. It’s not that I need to be at a festival every single day for the rest of my life, it’s just that everyday
life seems very mundane after attending a music festival for an entire weekend. Some people go back to work. Some
people go back to summer school. Personally, that Monday after a weekend filled with awesome live music fuck-
ing sucked. And it wasn’t just because I was recovering from a weekend filled with turning up. Everything just
seemed more boring and not up to par. I couldn’t wrap my head around how the weekend was finally over. I
wanted to go back and relive that weekend over again. But, I knew that couldn’t happen. I knew I would have to
get back into the repetitiveness of everyday life because that’s just how it is. Life goes on. It won’t be easy, but
getting past your favorite music festival being over is something that is going to have to happen, sooner or
later. And there’s a certain way everyone should try and do so.
Detox and Reminisce
These are two of the first things that need to happen after a music festival has ended. First of all, it’s no secret
that drugs and alcohol run rampant at most music festivals. Whether anyone did drugs, drank alcohol, or par-
took in both, it’s pertinent to put the most effort in trying to recover from the weekend. Lots of water and
Gatorade, and maybe a couple of doses of Ibuprofen might help to beat that 3-day festival hangover. Also, rem-
iniscing is a must. It’s stupid to think that you can experience something like a music festival without talking
about everything that happened that weekend. It’s a necessary evil to let it out, no matter how much it may
bring about that post-festival depression. It will also help put you on the right track in getting past the fact
that the festival is over.
Wean Yourself Off of the Festival
There is no doubt that most festival attendees have a tremendous amount of pictures they took with friends, or
a ton of videos they took of artists’ performances. These are an essential part of getting over any music festi-
val. View the pictures you took and watch the videos you recorded in the first few days after the music festival.
Take a look at them all the time or whenever your mind floats back to the prior weekend. But, after that first
few days, try and watch the amazing footage a little bit less. Scroll through the copious amount of Facebook
festival pics a little less often. Continue to do this in the next week after the festival has ended, and that ‘take
me back’ feeling will slowly disappear as you decrease the amount of times you need to look through your cam-
era roll.
Accept the fact that it is over
This is the ABSOLUTE hardest thing to do after a music festival is over. It will probably take the longest as well.
Your mind will continuously go back to your favorite parts of the festival. You’ll laugh about the funniest
shit that happened over the weekend. You’ll get pissed at yourself about the acts that you regret missing. But,
at some point, you need to realize that you are no longer in Grant Park for Lollapalooza or Union Park for
Pitchfork, and you are back to wherever it is that you are living. Nobody said it was going to be easy, but
those festival withdrawals are going to have to turn into festival memories at some point. Acceptance is key in
getting over any music festival.
Start Looking Forward to Next Year
A surefire way of getting over a music festival is to start thinking about next year’s festival and how dope it is
going to be. Fill your mind with positive talk about how next year is going to be better than this year. Start
thinking about all of the possibilities that next year has as far as performers go, and really let your imagina-
tion run wild. While looking forward to next year only gets you excited for the future, it will undoubtedly re-
move the thoughts about how amazing this past year was.
Life Goes On: How to Get Over Attending a Music Festival
Written by Iby Amedu
I’m not going to lie to anyone; I’m having serious feelings of withdrawal after attending Lollapalooza this
weekend. It’s not that I need to be at a festival every single day for the rest of my life, it’s just that everyday
life seems very mundane after attending a music festival for an entire weekend. Some people go back to work. Some
people go back to summer school. Personally, that Monday after a weekend filled with awesome live music fuck-
ing sucked. And it wasn’t just because I was recovering from a weekend filled with turning up. Everything just
seemed more boring and not up to par. I couldn’t wrap my head around how the weekend was finally over. I
wanted to go back and relive that weekend over again. But, I knew that couldn’t happen. I knew I would have to
get back into the repetitiveness of everyday life because that’s just how it is. Life goes on. It won’t be easy, but
getting past your favorite music festival being over is something that is going to have to happen, sooner or
later. And there’s a certain way everyone should try and do so.
Detox and Reminisce
These are two of the first things that need to happen after a music festival has ended. First of all, it’s no secret
that drugs and alcohol run rampant at most music festivals. Whether anyone did drugs, drank alcohol, or par-
took in both, it’s pertinent to put the most effort in trying to recover from the weekend. Lots of water and
Gatorade, and maybe a couple of doses of Ibuprofen might help to beat that 3-day festival hangover. Also, rem-
iniscing is a must. It’s stupid to think that you can experience something like a music festival without talking
about everything that happened that weekend. It’s a necessary evil to let it out, no matter how much it may
bring about that post-festival depression. It will also help put you on the right track in getting past the fact
that the festival is over.
Wean Yourself Off of the Festival
There is no doubt that most festival attendees have a tremendous amount of pictures they took with friends, or
a ton of videos they took of artists’ performances. These are an essential part of getting over any music festi-
val. View the pictures you took and watch the videos you recorded in the first few days after the music festival.
Take a look at them all the time or whenever your mind floats back to the prior weekend. But, after that first
few days, try and watch the amazing footage a little bit less. Scroll through the copious amount of Facebook
festival pics a little less often. Continue to do this in the next week after the festival has ended, and that ‘take
me back’ feeling will slowly disappear as you decrease the amount of times you need to look through your cam-
era roll.
Accept the fact that it is over
This is the ABSOLUTE hardest thing to do after a music festival is over. It will probably take the longest as well.
Your mind will continuously go back to your favorite parts of the festival. You’ll laugh about the funniest
shit that happened over the weekend. You’ll get pissed at yourself about the acts that you regret missing. But,
at some point, you need to realize that you are no longer in Grant Park for Lollapalooza or Union Park for
Pitchfork, and you are back to wherever it is that you are living. Nobody said it was going to be easy, but
those festival withdrawals are going to have to turn into festival memories at some point. Acceptance is key in
getting over any music festival.
Start Looking Forward to Next Year
A surefire way of getting over a music festival is to start thinking about next year’s festival and how dope it is
going to be. Fill your mind with positive talk about how next year is going to be better than this year. Start
thinking about all of the possibilities that next year has as far as performers go, and really let your imagina-
tion run wild. While looking forward to next year only gets you excited for the future, it will undoubtedly re-
move the thoughts about how amazing this past year was.