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Run IT as a Business – South Bay Mark Wu Owner of Silicon Valley Tableau User Group Co-owner of Tableau Server & Online Admin Sr. BI Professional (NetApp,Vmware, Cisco, Agilent, HP) Email: [email protected] 2016:Analytics Self Service – How Business Benefits from IT Leadership

Run IT as Business Meetup self-service BI

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Page 1: Run IT as Business Meetup self-service BI

Run  IT  as  a  Business    

–  South  Bay  

Mark Wu •  Owner of Silicon Valley Tableau User Group •  Co-owner of Tableau Server & Online Admin •  Sr. BI Professional (NetApp, Vmware, Cisco, Agilent, HP) •  Email: [email protected]

2016: Analytics Self Service – How Business Benefits from IT Leadership

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1. NetApp’s Journey with Self–Service Analytics

2. How to Create a Governance Self-Service Model

3. Business Benefits  

Page 3: Run IT as Business Meetup self-service BI

BI/Analy5cs  Being  Technology  Priori5es  for  CIOs  

3  

Gartner    

Discovery  or  Self-­‐Service  BI/Analy5cs  becomes  new  norm  

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What  is  Self-­‐Service  Analy5cs  

4  

Self-­‐Service  Analy5cs  is  a    form  of  business  intelligence  (BI)  in  which  line-­‐of-­‐business  professionals  are  enabled  and  encouraged  to  perform  queries  and  generate  reports  on  their  own,  with  nominal  IT  support.      

-­‐  Gartner  IT  Glossary  

Page 5: Run IT as Business Meetup self-service BI

1. NetApp’s Journey with Self–Service Analytics

Page 6: Run IT as Business Meetup self-service BI

NetApp is a Computer Storage and Data Management Company

6  

Annual  Revenue   Global  Employees   Patent  Assets  

Page 7: Run IT as Business Meetup self-service BI

NetApp Enterprise Analytics Journey

7  

2009   2011   2013  

Misaligned  X-­‐funcNons  misaligned  about  KPI  

Single  Source  of  Truth  

ü  Built  Enterprise  Warehouse  &  BI    

Ø  Enabled  data  driven  decision  culture  

360  Customer  View  

ü  Enhanced  Enterprise  Warehouse  &  BI  

Ø  Sales/Mkg/Fin/Service  views  

Ø  Enterprise  ‘Gold  Mint  Ø  Scalability  and  Availability  

Period  End  Close  

Feed  Commission  Cal,  Renewal,  

etc  

Hourly  exec  Email  

Mobile  access  

Page 8: Run IT as Business Meetup self-service BI

NetApp Enterprise Analytics Journey

8  

2009   2011   2013  

Misaligned  X-­‐funcNons  misaligned  about  KPI  

Single  Source  of  Truth  

ü  Built  Enterprise  Warehouse  &  BI    

Ø  Enabled  data  driven  decision  culture  

360  Customer  View  

ü  Enhanced  Enterprise  Warehouse  &  BI  

Ø  Sales/Mkg/Fin/Service  views  

Ø  Enterprise  ‘Gold  Mint  Ø  Scalability  and  Availability  

Challenges    2013  • Inflexible  to  changes  • Difficult  to  mash-­‐up  data  • Demand  on  discovery  &  self-­‐service  

Page 9: Run IT as Business Meetup self-service BI

NetApp Enterprise Analytics Journey

9  

2009   2011   2013   2015  

Misaligned  X-­‐funcNons  misaligned  about  KPI  

Single  Source  of  Truth  

ü  Built  Enterprise  Warehouse  &  BI    

Ø  Enabled  data  driven  decision  culture  

360  Customer  View  

ü  Enhanced  Enterprise  Warehouse  &  BI  

Ø  Sales/Mkg/Fin/Service  views  

Ø  Enterprise  ‘Gold  Mint  Ø  Scalability  and  Availability  

Governed  Self-­‐Service  

ü  Built  Tier  2  Warehouse    ü  Deployed  Tableau  

Ø  Data  Mash-­‐up    Ø  Self  Service  Ø  Fast  Turnaround  

 

Page 10: Run IT as Business Meetup self-service BI

Dual  BI/AnalyNcs  Environments  

10  

Enterprise  ApplicaNon  Data  Tier  1  Enterprise    

Data    Warehouse  (Oracle)  (SFDC,  Oracle,  SAP,  etc)  

Department  or  FuncNonal    Data   Tier  2    

Data    Warehouse  

Customer  Auto  Call  Home    Data  

Dashboards  

Mobile  Apps  

eMail    Burst  

Self-­‐Service  Analy5cs  PlaJorm    

Page 11: Run IT as Business Meetup self-service BI

TradiNonal  and  Self-­‐Service  Co-­‐exists  

11  

ü  Enterprise  security    ü  Scalability      ü  Advanced    

metadata  layer  ü  mulN-­‐user    

develop  

ü  Quick  &  rapid  reporNng  

ü  Easy  to  use  ü  Great  visualizaNon  ü  Easy  data  blending  

ü  IT-­‐Driven  

ü  Standard  Repor5ng  

ü  Answer  Known  Ques5ons  

ü  Enterprise  Data  

ü  7,000  Users  

Top  Down  Governed  

ü  BU-­‐Driven  

ü  Speed  &  Agility  

ü  Answer  new  Ques5ons  

ü  Any  Data  

ü  5,000  Users  

BoUom  Up  Governed  

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Page 13: Run IT as Business Meetup self-service BI
Page 14: Run IT as Business Meetup self-service BI

14  

Gartner:  By  2017,  75%  of  IT  Organiza5on  will  have  a  bimodal  capability.    Half  will  make  mess.  

                   

Don’t  be  in  the  wrong  half.  

Page 15: Run IT as Business Meetup self-service BI

Governance Process Ensures Success

15  

Time

Mat

urity

Lev

el &

Use

rs

2014   2015  

Operating Model

Content Certification

Data Governance

Performance Management

Publishing

Community

Governed  Self-­‐Service  

2013  

to  departments  

2016  

Page 16: Run IT as Business Meetup self-service BI

   

Business vs. IT Roles in Traditional BI

16  

IT  

Priori5za5on  

Dashboard  Building  

Business  

Business    Opera5ons  

Sales  

Mktg  

Fin  

Product  

…….  

Page 17: Run IT as Business Meetup self-service BI

   

Business vs. IT Roles in Self Service BI

17  

IT  

Scalability  

PlaJorm  Management  

Data  Management  

 

Business  

Business    Opera5ons  

Sales  

Mktg  

Fin  

Product  

…….  

Data    extracts  

Dashboard  Building  

Page 18: Run IT as Business Meetup self-service BI

   

Responsibilities for Self-Service BI

IT  

Server  

Data  Service  

Technical  ConsulNng  

AudiNng  &  compliance     Governance  

Support  

Learning  

Business  

Sites  

Department  Data  

Release  

Dashboards  

18  

Page 19: Run IT as Business Meetup self-service BI

2. How to Create Governed Self–Service Model

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Governed Self-Service Model

20  

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

Governed  Self-­‐Service  

•  Engagement process •  Server access policy •  Reporting permission •  Release process

•  Workbook internals •  Data extracts •  Performance alerts •  Server checkups for tuning &

performance

•  Data protection •  Data privacy •  Data access consistence •  Role level security •  Data sources and structure

•  Intranet Space •  Tableau User CoE meeting •  Training strategy •  Tableau licensing model •  Best practice & Tips •  Support process •  Communication

•  Governing Structure •  Site Strategy •  Roles & responsibilities •  Rules and policies •  Vendor management

•  Content governance cycle •  Report catalog •  Report category •  Data certification •  Report certification

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Self-Service Analytics Governing Body

21  

CiNzen  Developer  Community  

Self-­‐Service  AnalyNcs  OperaNng  Council    X-­‐funcNonal  group  of  analyNcs  experts,  stakeholders,  to  idenNfy,  define  and  drive  tacNcal  process,  best  pracNces  towards  protecNng  the  value  of  the  shared  Enterprise  self-­‐service  

plaform    

Sales   Product   Finance   IT   MarkeNng  MFG   Service  

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

Questions: 1.  Who  makes  the  rules  for  Enterprise  Self-­‐Service  Plaform?  2.  Who  enforces  the  rules?  

Page 22: Run IT as Business Meetup self-service BI

Governing via Internal Community

22  

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

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Release Process

23  

ü  Complete Self-Service  ü  7x24, no blackout

Publishing : Trust and Decentralized

Test       ProducNon  Check  

Point  

Site  admin  owns  but  IT  may  take  

control  if  rules  not  followed  

Question: How  much  IT  should  be  involved  for  publishing  or  release?  

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

Principles:

1.  Test first 2.  Performance  rule  of  thumb  5-­‐10-­‐20  seconds  

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Dashboard Performance Management

24  

Objectives: 1.  How  to  protect  the  value  of  shared  self-­‐service  environment?  2.  How  to  prevent  one  badly-­‐designed  query  from  bringing  all  servers  to  their  

knees?  

Site  Closure  Monitoring  &  AlerNng  Server  Policy  

• Site  size  <  5G  • Workbooks  size  <  500M  • Extracts  5meout  <  2  hours  • …..  

• Daily  yellow  alerts  10-­‐20  seconds  render  5me  

• Daily  red  alerts  >20  seconds  render  5me  

Governing Body

Content Certification

Data Governance

Performance

Publishing

Community

• Public  performance  metrics  

3  Week  Red  Warning  

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Data Governance

25  

AudiNng  

ConnecNons  

Data  Masking  

“Must  have”  for  Self-­‐Service  BI    

Enterprise  Data  Management  ü  Consistent  data  access  

ü  No  connecNon  to  Tier  1  DW,  ERP,  SFDC,  etc  

ü  Masked  sensiNve  HR  &  Fed  data  in  Tier  2  

Objective: 1.  How  to  ensure  self-­‐service  compliance  with  exisNng  data  governance  

process,  polices  and  controls?  2.  How  to  avoid  mulNple  versions  of  KPIs?  

Governing Body

Content Certification

Data Governance

Performance

Publishing

Community

Page 26: Run IT as Business Meetup self-service BI

Content Certification Cycle

26  

Objective: How  to  provide  trustworthy  contents  to  end  consumers?

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

Data  &  Ques5ons  

Catalog  Searching  

Business  is  empowered  for  self-­‐service        

IT  maintains  data  governance  scope  

Track Identify Certify

Use  Cer5fied  Versions  

Discovery  &  Analysis  

Share  &  Refine  

Page 27: Run IT as Business Meetup self-service BI

Governed Self-Service Model : 30 Processes

27  

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

Governed  Self-­‐Service  

•  Engagement process •  Server access policy •  Reporting permission •  Release process

•  Workbook internals •  Data extracts •  Performance alerts •  Server checkups for tuning &

performance

•  Data protection •  Data privacy •  Data access consistence •  Role level security •  Data sources and structure

•  Intranet Space •  User CoE meeting •  Training •  licensing model •  Best practice & Tips •  Support process •  Communication

•  Governing Structure •  Site Strategy •  Roles & responsibilities •  Rules and policies •  Vendor management

•  Content governance cycle •  Report catalog •  Report category •  Data certification •  Report certification

Page 28: Run IT as Business Meetup self-service BI

3. Business Benefits

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Wild Success for NetApp

29  

Business  Reviews  

•  Re5red  many  shadow  IT  systems  

•  Lower  data  management  risk  

•  Visibility  on  new  data  sources  

•  Lean  IT  

•  SFDC  users  get  enriched  Tableau  views/data  seamlessly  

•  Tableau  users  &  permissions  created  automa5cally  per  SFDC  

•  Tableau  servers  in  DMZ  allowing  partner  access  

•  Role  level  security  per  partner  

•  Hidden  URL  to  avoid  user  guessing  other  views  

•  Reduced  monthly  planning  cycle  to  half  

•  Fully  automated,  data-­‐driven  presenta5ons  via  Tableau  

SFDC  IntegraNon  

External  Partner  Access  

Big  Wins  for  IT  &  Data  Gov.  

Success  

Page 30: Run IT as Business Meetup self-service BI

Key Takeaways – Governed Self-Service Analytics

30  

Governing Body

Content Certification

Data Governance Performance

Publishing

Community

1.  Engage/Lead  self-­‐service  analy5cs    2.  Create  governed  self-­‐service  analy5cs  enterprise  council  with  business  &  IT    

3.  Trust  &  empower  business  teams  4.  Make  BU  site  admins  accountable    5.  Must  have  data  governance  

Governed  Self-­‐Service  

Page 31: Run IT as Business Meetup self-service BI

THANK YOU

•  Keynote speaker at Tableau West Coast Customer Advisory Summit - March 2016

•  Frequent speaker at Tableau Conference, Tableau Server Group, International Server Admin Group, etc

•  Panel member for Enterprise IT Summit, Tableau Conference Executive Track, Analytics meet-ups

•  Blogs - http://enterprisetableau.com/blogs/ •  Book (to be published) - https://leanpub.com/tableau

Mark Wu – Tableau Guru [email protected]