Ruhi Kumari | : +91-9818119839 | : ruhi4506@gmail.com

Experience Summary:Worked extensively on Opportunity Gap Analysis, Market Segmentation, Product Launch, Competitive Intelligence, GTM Strategy, Pricing, Branding & Promotion, Forecasting, Deal Analysis and Measurement of Business Performance.Work Experience:

Luminous Power Technology, (Retail Arm - SE India) December ‘2014 - PresentProduct Manager – Wiring Devices –Home Electrical Business

Led the Launch of Zolio Range of Modular switches under brand Luminous Performed an overall Segmentation Analysis of industry to maximize Revenue vs Volume; Defined PAM Analyzed Consumer Needs using Opportunity Gap Analysis models Defined clear cut USPs to be used as Sales Pitch Developed and implemented a Go-To-Market Strategy – Market selection, Channel selection and Distribution Model Single-handedly led the responsibility of setting up quality parameters for the product in collaboration with R&D

Led Pricing of Zolio Range of Switches and related accessories Designed a structure for Competition Mapping and Price Indexing for the product vertical Pricing of each SKU of the range- Designed Price Waterfall and Discount structure for the product

Accountable for Branding, Promotion (BTL and ATL) and Sales Training Docs Collaborated with media agencies for customer positioning of Luminous WD as a category and defined Target Customers Defined Product Logo, Tagline and Brand Ambassador Deigned Marketing collaterals like- Catalogs, Posters, Pricelists and Packaging by closely working with multiple agencies Led the promotional campaigns comprising all ATL and BTL activities; executed it with the help of multiple agencies

Project Management of entire Launch cycle Conceptualized timelines for product launches and reviews with various stakeholders; identified and resolved bottlenecks Coordinated with multiple teams at all stages – R&D, Plant, Purchase, Legal, Sales, IT, Marcom and Marketing Agencies

Led Brand Migration for Vivace range of product from Schneider India to Luminous Led to a smooth merger of brands by conceptualizing and implementing a Migration Project Charter Branding, Promotion – Designed new marketing collaterals like Catalogs, POS displays, Sales Tools and Packaging Consumer Survey – Consumer feedback was taken for new Logo and Brand elements

Hewlett-Packard, India April ‘2012 - December ‘2014Marketing Analyst - HP Computing Market Intelligence- Mobility Division

Company profiling (Mobility Solutions) for acquisitions and Feasibility Studies for Partnership, Co-Branding, Product Analysis and Mystery Shopping Evaluated the “placement” of a product in overall HP Product Ecosystem and Cobranding with a partner to analyze Brand

Value of a partner by social media buzz and sentimental analysis Performed competitive landscape analysis for HP smartphone/tablet launched

Market and Consumer Behavior Study for Phablets Comprehensively studied of Market share, market penetration and growth trends for various categories of devices Analyzed demographic based demands and sentiments for a device, application of device, pain points and expectations Impact analysis to investigate loss or gain of market share also evaluated business impact of future course of action announced

Social Media Analysis Developed a Brand Equity Matrix by tracking Buzz Volume, Consumer Sentiment, Unique Users and Digital Spend Investigated reasons for non-proportional correlation between Brand Reach, Consumer Sentiment and Buzz Volume

Sales Operations Analyst - HP Technology Services (Enterprise Group BU) Analyzed data and classified deals on basis of metrics; prepared scorecards for business updates on different service-lines Performed a Win-Loss Analysis of Deals; developed Heat-Maps and Trend Analysis based on orders data

Achievements & Significant Projects Mobility newsletter recognition – Got recognition for “Making a difference category” for circulating a high quality crisp

newsletter along with analysis about major events in Mobility World and for “Making a difference” for comprehensive event coverage of Mobile World Congress and Apple WWDC event

Stakeholder Accolades- Consistently receiving more than 4 customer accolades every month for high quality work and exhaustive information pool being provided to them by me

Project IntelliSell (Sales-Prism) – Create a 360˚ view of the customer account by integrating marketing/sales/competitive information to provide prescriptive insights to a sales-rep. This is a maiden initiative of its kind in GLA