Ruder Finn InteractiveRuder Finn Interactive

ePRePR

91% of internet users91% of internet usersuse a search engineuse a search engine

6B searches per month6B searches per monthin the U.S.in the U.S.

*Pew Internet Project*Pew Internet Project

Online Travel SeekersOnline Travel SeekersA Paradigm Shift

66% book online 66% book online

87% use search engines to arrive at top 87% use search engines to arrive at top online propertiesonline properties

89% never go past second page of search 89% never go past second page of search resultsresults

* Travel Institute of America* Travel Institute of America

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Google TodayGoogle TodayCricketCricket

Media

3rd Party

Media

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Government

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Education

3rd Party

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Google TodayGoogle TodayCricket World CupCricket World Cup

Association

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Personal

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Owning the Search SpaceOwning the Search SpaceContent DistributionContent Distribution

CONTENTCONTENTCONTENTCONTENT

CricketWebsites

ProgramPartners

Blogs

OnlineCommunities

PersonalWebsites

TravelWebsites

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Driving TrafficDriving Traffic

3rd PartyWebsites

DestinationWebsite

Content

UploadPlace

Traffic

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Online NetworkOnline Network

DestinationDestinationWebsiteWebsite

DestinationDestinationWebsiteWebsite

3rd PartyWebsites

Content

Upload

Place

Traffic

3rd PartyWebsites

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Traffic

3rd PartyWebsites

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3rd PartyWebsites

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Upload

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GoogleGoogleTomorrowTomorrow