the little book oftreasuresgive your business that winning sparkle

web graphics marketing

Top Left: www.withloveaspire.co.uk

Top Right: www.oceantelecom.com

Middle: Buttermarket Lighting - Logo

Bottom Left: Mason Web Development - Logo

Bottom Right: Agrihort - Stationery Design

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Rubious is a Suffolk-based creativeagency providing comprehensive

website design,graphics and

marketing servicesenabling your company to shine!Take a moment to flick through thisbook and discover all the little gemsthat can bring new riches to your business.

4

Building fresh and compliant websites,

accessible to allAt Rubious we recognise the importance of the website as an integral part of your

business. We consider perception and the “first impression” in all our advanced

designs to ensure that your business stands out against the competition.

websitedesign

design with f lawless clarity rubious.co.uk/websites

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Ruby

We offer the highest quality services

at honest prices. This philosophy is

what our reputation has been built

upon and why our clients recommend

us. We ensure we keep pace with the

leading edge of technology, and build

fresh, up-to-date websites that work

Bespoke design / Advanced CMS / Enhanced feature set / Enhanced hosting

EmeraldBespoke design / Standard CMS / Extra feature set / Standard hosting

SapphireBespoke design / Standard CMS / Standard feature set / Standard hosting

TopazBespoke design / No CMS / Basic hosting

beautifully for both the user and

you, the client, generating leads

and boosting sales. Browse

some examples of our work

over the following pages.

Vie

w so

me

of o

ur little

ge

ms...

website packagesPricing and further details can be found at rubious.co.uk/packages

Tour-Smartwww.tour-smart.co.ukOnline travel magazine

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desi

gn g

ems

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SoccerKidzwww.soccerkidz.net

Online booking of kids soccer courses

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Morrison Freightwww.morrison.com

Multilingual freight website

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Micro-netwww.micro-net.co.uk

Brochure site detailing IT services

Make

you

r we

bsite

mo

re e

fficie

nt

Easily edit and update your own website

from the comfort of your office or home.No need for monthly fees to your web design agency—with a Content Management

System you can easily edit and update your own website using nothing more than

your web browser.

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CMS: content management system

design with f lawless clarity rubious.co.uk/websites/content-management-systems

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Keeping your website well nurtured

and maintained will pay dividends not

only in presenting a fresh, on-the-ball

image to your customers but it can

also help boost your search engine

rankings. Search engines love fresh

content!

Our Content Management System is

modular-based, allowing us to

customise it to suit all your specific

needs and provide you with the

necessary tools to put you firmly in

control.

Whatever you need we can

help provide the solution. Here

are a few CMS applications

that we have worked on in the

past:

• Online booking

• Online competition entry

• Social media integration

• Forums

• Customisable navigation

• Zoom functions

• Interactive maps

• Multilingual sites

• Size convertors

• Slideshows

• Online quote forms

Sell yo

ur services & p

rod

ucts online

RubyEditable text / Image replacementAdd pages / Add categories

CMS packagesPricing and further details can be found at rubious.co.uk/packages

Being able to offer your services and products around the clock is now an

essential part of maintaining a healthy,thriving business.The benefits of a professional eCommerce presence needn’t be daunting.

Minimise overheads whilst streamlining administration with our integrated system.

eCommerce

design with f lawless clarity rubious.co.uk/websites/ecommerce

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RubyBespoke design / Advanced product catalogue / Advanced eCommerce CMS /Accept credit/debit cards / Secure hosting

EmeraldBespoke design / Product catalogue / Standard eCommerce CMS /

PayPal/Google Checkout / Standard hosting

SapphireBespoke design / Product catalogue / Basic eCommerce CMS /PayPal/Google Checkout / Standard hosting

eCommerce packagesPricing and further details can be found at rubious.co.uk/packages/ecommerce

Target custom

ers with em

ail marketing

An eCommerce website is just like a

high-street store; creating the right

impression is everything. A highly

polished, professional feel is

paramount, comparable to the user

experience itself. The design needs to

be visually well-organised and easy to

navigate which will help the customer

feel at ease browsing your store. They

are also more likely to return!

We provide a comprehensive

solution for both the paying

customer and you (as the site

administrator):

• Create, delete products

• Shopping basket

• Order status updates

• Stock control

• Post & packing calculations

• Sales reports

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design with f lawless clarity rubious.co.uk/email-marketing

Introduce a new product or service or announce your latest news or discounts.Email marketing is a simple yet powerful way to reach out to your customers.

At a fraction of the cost of traditional print marketing, email marketing is the perfect method

for engaging directly with customers, keeping you firmly in the forefront of their minds.

emailmarketing

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To many people, the term

"email marketing" automatically

conjures images of an email

intent on one thing - selling.

In actual fact, there are a

number of types of email

communication you can send

to your customers.

Quick Announcement

Event information, a focused

special offer - available to

subscribers only

Email Newsletters

Your company’s news

Catalogue Emails

Bring attention to a selection of

products or services, linking

with your website’s shop.

Key Benefits:

• ROI is higher than any other form of direct marketing(Source: DMA)

• Preview as you build

• Manage subscribers

• Detailed realtime reports

• Low-cost marketing

RubySystem and account setup£350 (one off charge)Includes: subscriber list and formintegration, and design and buildof 1 email template.

Email Campaign Delivery(per campaign sent)£10 + 1p per recipient

Example:1,000 emails × 1p = £10 + £10 =Total: £20.

packagesPricing and further details can be found at rubious.co.uk/email-marketing

Vie

w so

me

suc

ce

ssful c

amp

aign

s

Blue IncMonthly Email Newsletter

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exam

ple

emai

l cam

paig

ns

17

Em

ail marketing is o

nly the beginning

Living ArchitectureMonthly Email Newsletter

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design with f lawless clarity rubious.co.uk/marketing

Utilising online and offline marketing services will help you gain the most benefit from your website, increasingtraffic and potential sales.We have teamed up with one of the market leaders in online and offline marketing.

Together we can offer a vast range of services at affordable prices that achieve

measurable results.

marketing:online and offline

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Marketing need

s inspiring grap

hics

Offline Marketing Services:

• Copywriting

• Customer analysis

• Marketplace analysis

• Consumption patterns

• Advert design

Affiliate marketing

Affiliate Marketing is an online

marketing practice where a business

encourages advertisers by offering

commission.

Pay per click (PPC)

A method in which advertisers pay

their host only when their ads are

clicked. For example Google

AdWords.

Online PR

This includes: social networks,

press release optimisation, blogs,

news search, forums.

Blogging

This is a particularly useful way to

engage with readers and get their

feedback.

Online Promotions

Advertising networks, social network

advertising, banner ads, online

classified adverts.

Competitor Analysis

A strategic marketing method

for identifying your position in

the industry by specifying your

opportunities and threats.

Online Customer Research

This can involve conducting

online surveys and sending

questionnaires via email. The

information gained can then be

recorded and analysed.

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graphicdesign

design with f lawless clarity rubious.co.uk/graphic-design

In today’s modern, fast-paced world,

there's no getting away from it – looks

do matter!W e work closely with all our clients to deliver intelligent design solutions to all manner of

creative challenges. Whether you want to update your brand identity, create a beautiful

piece of print or build a striking poster campaign, we can deliver on all fronts.

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Capture people’s attention w

ith design

Over the years we have turned our

hand to most forms of graphic design.

Our design services meet no bounds:

• Logo design

• Stationery

• Corporate literature

• Advertising posters

• Large format

• Postcards & invitations

RubyLogo design / Stationery design: Letterhead, compliments slip & business card /Bespoke brochure design / Additional promotional material: adverts / posters

EmeraldLogo design / Stationery design: Letterhead, compliments slip & business card /8 - 12 Page brochure design

SapphireLogo design / Stationery design: Letterhead, compliments slip & business card

design packagesPricing and further details can be found at rubious.co.uk/packages/graphic-design

volutionary,

s chamber of horrors. Turk

nd turbaned, swathed in sheet and

h a baize-covered board in a

ibreglass bathtub, poised on

o.

ginal however, are the wound

Marat's quill and papers, so

berately stripped of meaning.”

ember 17th 1998).Jean-Paul Marat

French physi

w

Buy Now

Blue Inc Woman

It’s finally here! The launch

‘Blue Inc Woman’.

The

Blu

lue Inc Woman

an

w

Buy Now

Top Left: Nick Bourne - Brochure

Top Right: JO Academy of Hair Dressing - Pop up Banner

Middle Left: Game On, Positive Future - Promotional Leaflet

Bottom Left: Mo Imbrahim - Brochure

Bottom Right: Spring Bud - Promotional Mailer

22

FO

BASKETBALL

STREET DANCEBOXING

ON CONTACT)

MARTIAL ARTS

FRSSPRINGBUD

WEB & GRAPHIC DESIGN

An introduction to the new bud on the design block! | springbud.co.uk

Good design grows success

nh o

n

23

Left: Paddy and Scott’s - House of Fraser Promotional Card

Middle: AWS - Poster

Top Right: Beauty by Josie - Logo

Bottom Right: Ceramic Tiles - Poster

SPRING

autysie

Visit our online portfolio to view a full range of work: rubious.co.uk/portfolio/graphic-design

Enjoy a cup of Paddy & Scott’s

£3.95

with a slice of

*Offer available on Paddy & Scott’s Filter Coffee or Regular Tea only.

good coffeedelicious

cake...

Seriously,*

How was your cup of coffee today? Why not purchase a bag of Paddy & Scott’s slow-roasted coffee here in-store to take home

www.paddyandscotts.co.uk

So... found anything that takes yourfancy? If so drop us a line and wewould be delighted to put togethera proposal for your project.

tel:

01473 356403email:

info@rubious.co.uk

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A bit flummoxed by design jargonand all things web related? Check outthe glossary of terms below.

WEB GLOSSARY

Accessibility

A general term used to describe the

degree to which a system is usable by as many

people as possible.

AdWords

Google's advertisement and link auction

network. Most of Google's ads are

keyword targeted and sold on a cost per click

basis in an auction which factors in ad click

through rate as well as max bid.

Analytics

Software which allows you to track your page

views, user paths, and conversion statistics.

Browser

An application used to view the world wide

web.

CMS

A Content Management System is

an application that makes it easy to up-

date and add information to a website.

This allows anyone, without coding or

website building experience, to edit

their website, usually just using their

browser.

CSS

Cascading Style Sheets is a method

for adding styles to a web page -

controlling how a web page looks

visually. Using a style sheet instead of

inline formatting greatly speeds up the

website and helps to make it more

accessible and search engine friendly.

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Domain Name

Domain names are used in URLs to identify

particular Web pages. For example, our

domain name is www.rubious.co.uk. If you are

interested in getting a domain name, please

see our Domain Names and Hosting section.

External Link

A link that references another domain.

FTP

File Transfer Protocol is a protocol for transfer-

ring data between computers. Many content

management systems include FTP capabilities.

Google Analytics

A service offered by Google that records

information about visitors to your website and

can be used to see how well your website is

performing. We use this service to provide

comprehensive reports on your website.

HTML

HyperText Markup Language is the language

in which pages on the World Wide Web are

created.

ISP

Internet Service Providers are companies that

provide access to the Internet.

JavaScript

A client-side scripting language that

can be embedded into HTML

documents to add dynamic features.

Keyword

A word or phrase that people use to

search the internet.

Link Building

The process of building high quality

links with other websites. Link

campaigns are a major piece of the

jigsaw when it comes to getting your

website listed successfully with search

engines.

PPC

Pay Per Click ads only charge

advertisers if a potential customer

clicks on an ad. An example of this

would be Google AdSense.

RSS

Rich Site Summary or Really Simple

Syndication is a method of syndicating

information to a feed reader or other

software that allows people to

subscribe to a channel they are

interested in.

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Site Map

Page that can be used to help give search en-

gines a secondary route to navigate through

your site.

DESIGN / PRINT GLOSSARY

'A' Sized Paper

Paper sizes are based on dimensions of a

large A0 sheet. Letterheads are commonly

produced on A4 sized paper.

Binding

The process of fixing sheets of paper together.

CMYK

Abbreviation for Cyan, Magenta, Yellow and

Key (black), which make up the 4 process

colours used as a basis for printing in full

colour.

Die Cut

A method of cutting board or paper into cus-

tomised shapes using a 'die'.

Digital printing

Artwork is applied directly to the material from

the digital file instead of via plates or film. Often

more cost effective for shorter print runs.

Fold / Folding

Z fold, concertina, roll fold, gatefold,

double gatefold, parallel fold - are all

types of combination folding.

Laminate

A product made by joining various

papers and/or boards together.

Pantone® Colours

Premixed ink colours that are often

specified for printing as a spot colour.

Can be matched using CMYK but will

not be exactly the same colour as its

spot colour counterpart.

Proof

A pre-production print used to check

for errors and colour reproduction.

Resolution

The number of dots per inch (DPI) in

an image or photograph. The higher

the DPI, the better the resolution and

print detail.

Typography

The art of arrangement, style, printing

and appearance of type and

typefaces.

t: 01473 356403 e: info@rubious.co.uk w: rubious.co.ukBasepoint Business Centre, 70 - 72 The Havens, Ransomes Europark, Ipswich, Suffolk IP3 9SJ

web graphics marketing