RYAN SCHULMAN363 RICHLAND AVE. APT. 316C, ATHENS, OH 45701

(414) 630.3298

RYANJSCHULMAN@GMAIL.COM

University of Wisconsin-Madison, Madison, WI Bachelor of Business Administration degree, May 2012 Major: Marketing

Ohio University, Athens, OH Master of Business Administration, Expected May 2015 Master of Sports Administration, Expected May 2015

EDUCATION

EXPERIENCE

• Generate and prepare blueprints and associated capital campaign materials in Adobe Photoshop to help assist the Senior Director of Development and Director of Development reach their fundraising goals for the $1.95 million renovation to the College of Business• Orchestrate, plan, and help executive special events around the country for College of Business alumni so as to help identify new prospects for the College and facilitate the movement of current alumni through the development funnel

GRADUATE ASSISTANT // OHIO UNIVERSITY COLLEGE OF BUSINESS DEVELOPMENT OFFICEATHENS, OH (AUGUST 2014 - PRESENT)

GRADUATE STUDENT LEADER // OHIO UNIVERSITY SAN DIEGO SPORTS CONSULTING PROJECTSAN DIEGO, CA (JUNE 2014)

STUDENT VOLUNTEER // OHIO UNIVERSITY FOOTBALLATHENS, OH (SEPTEMBER 2013 - JANUARY 2014)

STADIUM OPERATIONS & CONSUMER MARKETING INTERN // MILWAUKEE BREWERS BASEBALL CLUBMILWAUKEE, WI (JUNE 2013 - AUGUST 2013)

ATHLETIC DEVELOPMENT ASSISTANT // NORTHERN ILLINOIS UNIVERSITY INTERCOLLEGIATE ATHLETICSDEKALB, IL (JULY 2012 - MAY 2013)

GRADUATE STUDENT RESEARCH & CONSULTING // JMI SPORTS & UNIVERSITY OF KENTUCKY INTERCOLLEGIATE ATHLETICSLEXINGTON, KY (AUGUST 2014 - JANUARY 2015)

• Lead and managed a group of five undergraduates on one of multiple possible projects• Worked with members of the National Sports Forum to design programming tailored to achieve higher first-time attendee retention rates via initiatives that added value, increased accesibility, and provided opportunities for strategic engagement making NSF a year-round curator of content

• Provided research for the University of Kentucky’s third-party multimedia right’s holder, JMI Sports, to vet thirty prospective football naming rights partners to evaluate strategic fit with the University and Athletics on the basis of management ties to UK, past involvement in sport, prior relationship with campus entities, consumer insights (via Scarborough), and financial capacity to enter into a naming rights agreement• Architected holistic sponsorship activation strategies - including the use of static signage, in-game inventory, digital assets, printed advertising, entertainment options, and other peripheral opportunities - to help extend the reach beyond the stadium and into the student body and alumni base in ways that strategically advance the corporate initiatives and objectives of partners as well as those of the University• Utilized Navigate Research's Sponsorship Navigator platform and secondary research from Joyce Julius & Associates, Inc. to most accurately establish a fair market value for naming rights packages and associated sponsorship elements

• Collected data on over 9,600 football recruits (2011-2014) for the Assistant AD for Football Operations• Created Excel Dashboards by state and position using the above data, including hometown, high school, college choice (and conference), commitment date and Rivals star ranking, to analyze trends, develop strategies and target new recruiting regions for future classes

• Helped manage all facets of stadium operations including attendance reconciliation, credential distribution, supervision of 400 ushers, supervisors and security personnel, logging and handling of patron complaints to develop CRM strategies, and provided assistance in set up and event support for both baseball and non-game day revenue generating activities, including weddings and concerts• Aided in the marketing, execution and fulfillment of single-game and group ticket initiatives and special events targeted at families, college students, local youth and current season ticketholders

• Assisted with the design, implementation and coordination of an innovative, creative and comprehensive donor communication and engagement program that strategically promoted interaction with and recognition of athletic donors at all levels• Contributed to all facets of NIU’s bid to the 2013 Discover Orange Bowl, including ticketing operations, advertising, on-campus special events and travel logistics for the 125-person official team travel party

CLASS PRESIDENT // OHIO UNIVERSITY MSA/MBA PROGRAM ATHENS, OH (MARCH 2014 - PRESENT)

LEAD

ERSHIP

LE

ADERSHIP

VOLUN

TEERISM

HONORS &

AWARDS

HONORS &

AWARDS

VOLUN

TEERISM

EVENT OPERATIONS & ADMINISTRATION // UNIVERSITY OF WISCONSIN-MADISON INTERCOLLEGIATE ATHLETICSMADISON, WI (AUGUST 2008 - MAY 2010)

PRESIDENT // UW SPORTS BUSINESS CLUB MADISON, WI (APRIL 2011 - MAY 2012)

LAURELS OF ATHENS NURSING & RETIREMENT VILLAGEATHENS, OH (JANUARY 2014 - PRESENT)

HABITAT FOR HUMANITY, SOUTHEAST OHIO ATHENS, OH (NOVEMBER 2014)

NACMA MIKE CLEARY STUDENT STIPEND RECIPIENTORLANDO, FL (JUNE 2013)

HONORS &

AWARDS

HONORS &

AWARDS

NCAA EMERGING LEADERS SEMINARINDIANAPOLIS, IN (JANUARY 2014)

• Employee of the Month (October 2008, December 2008 and October 2009)

• Analyzed 1,274 draft picks encompassing 2005-2009 draft classes to develop a statistical regression of the strength and predictability of positions succeeding at the professional level to help front offices value their draft picks in both selection and trade

• Managed and facilitated all aspects of donor cultivation, including donor priority seating, game day hospitality, donor bus trips to away games and special events for major gift donors and prospects • Engaged in face-to-face Gift-In-Kind (GIK) solicitation, generating eight new partners totaling over $5,000 in trade • Directly supported the Huskie Athletic Support Fund (HASF) in day-to-day operations, increasing $1.43 million annual fund’s unrestricted gifts by 5.2% and bolstering the donor base by over 4.0%• Utilized Adobe InDesign and PhotoShop to construct collateral pieces for legacy brick campaign to supplement major gift and pledge donations for • Utilized Adobe InDesign and PhotoShop to construct collateral pieces for legacy brick campaign to supplement major gift and pledge donations for the new $9.5 million indoor Kenneth and Ellen Chessick Practice Center

• Supervised 65 part-time employees across the usher, beer, and fan services staff• Constructed itineraries, transportation, and lodging for Mallards players and coaching staff as well as seven other visiting teams and umpire crews throughout a 70-game regular season schedule• Negotiated and implemented post-game meal contracts for 35 home games• Managed sales of single game, season, and new five game package plans, helping the Mallards pace the Northwoods League in attendance for the seventh consecutive year, including the sixth consecutive season with over 200,000 fans in annual attendance

• Coordinated and implemented all on field promotional activities during 34 home games• Managed 900 online submissions for in-game contests• Developed positive public interaction by assisting at 20 mascot and player appearances within the community

STATISTICAL DRAFT ANALYST - STUDENT RESEARCH // OAKLAND RAIDERSMADISON, WI (SEPTEMBER 2010 - DECEMBER 2010)

BASEBALL, STADIUM, & TICKETING OPERATIONS // MADISON MALLARDS BASEBALL CLUBMADISON, WI (MAY 2010 - AUGUST 2010)

MARKETING INTERN // MADISON MALLARDS BASEBALL CLUBMADISON, WI (APRIL 2009 - AUGUST 2009)

ACTIVITIES & HONORS

ATHLETIC MARKETING INTERN // UNIVERSITY OF WISCONSIN-MADISON INTERCOLLEGIATE ATHLETICSMADISON, WI (AUGUST 2010 - MAY 2012)

• Provided event support and game production assistance for men’s and women’s varsity athletic events during regular and postseason play• Activated sponsorship contracts through the use of game-day displays, mobile, social, and in-game promotional contests• Administered and assisted in the creation and fulfillment of online auctions that generate over $18,000 annually for the UW Athletic Department• Helped oversee the Wisconsin Men’s Basketball Student Reward Program that catered to 2,100 men’s basketball student season ticketholders • Assisted in football season ticket renewal efforts through the implementation of the Wisconsin Football Early Signing Period and Season Ticket • Assisted in football season ticket renewal efforts through the implementation of the Wisconsin Football Early Signing Period and Season Ticket Holder of the Game promotions (including HTML code editing of wisconsinfootball2011.com), helping generate a 98% renewal rate• Cultivated awareness and organized promotional activities during the 2010 Wisconsin Volleyball season, helping the team lead the Big Ten in match attendance for the fifth consecutive season and check in at fourth nationally for the third straight year• Employee of the Month (February 2011, September 2011)