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BTEC HND IN BUSINESS (FINANCE)
ASSIGNMENT COVER SHEET
NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE Unit 8: Research Project
ASSIGNMENT TITLE Research Proposal
ASSIGNMENT NO 1 of 2
NAME OF ASSESSOR
SUBMISSION DEADLINE
I, __________________________ hereby confirm that this
assignment is my own work and notcopied or plagiarized from any
source. I have referenced the sources from which information
isobtained by me for this assignment.
________________________________ ____________________
Signature Date
----------------------------------------------------------------------------------------------------------------
FOR OFFICIAL USE
Assignment Received By: Date:
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Unit Outcomes
OutcomeEvidence for
thecriteria
Feedback Assessors decisionInternal
Verification
First Re-
Prepare aresearchproposal
relating to aspecifiedarea of
business
(1)
Identify aresearch
question orhypothesis andjustify choice
a
Justify thechosen
methodology interms of the
researchquestion
b
Prepare anaction plan withtarget dates and
methods formonitoring and
updating
c
Devise a code
of ethics for theconduct of the
study
d
Merit grades awarded M1 M2 M3
Distinction grades awarded D1 D2 D3
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OutcomeEvidence for
thecriteria
Feedback Assessors decisionInternal
Verification
Comments by Assessor - Common Skills
A B C D E F G
Assignment( ) Well-structured; Reference is done properly /
should be done (if any)
Overall, youve
Areas for improvement:
ASSESSOR SIGNATURE DATE / /
NAME:.........................................................................................
(Oral feedback was also provided)
STUDENT SIGNATURE DATE / /
NAME
:..............................................................................
FOR INTERNAL USE ONLY
VERIFIED YES NO
DATE :
..........................................................................
VERIFIED BY :
...........................................................................
NAME :
...........................................................................
COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X)
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SCENARIO RESEARCH PROPOSAL
You are assigned to conduct a market research on specific area
of an industry sector
i.e. cosmetic sector in Vietnam either local or global or both.
You may focus on your
own field of interest including, but not limited to, general
management, marketing,
organizational behaviour, finance, operations, and/or
information systems etc. You
are required to establish relationships with stakeholders of
cosmetic and beauty
products who operate business in Vietnam.
The cosmetics sector in Vietnam is in the early stages of
development. Presently,
the sale of cosmetics and beauty products is largely
uncontrolled and is plagued by a
wide range of fake, mislabelled, and smuggled products. The
Vietnamese cosmeticsmarket is highly price sensitive and full of
low-cost knock-offs. International
cosmetic giants must contend with these challenges when entering
the market with
their premium products.
Vietnamese consumers spend about VND 45,000 (about USD $3) for
cosmetics
purchases sold at local street shops and about VND 100,000
(about USD $6.5) for
similar beauty products sold at department stores, supermarkets,
and specialty
cosmetics shops.
Consumer tastes and preferences for more sophisticated products
are maturing and
shifting towards quality brand names. This is especially so with
younger consumers.
Incumbent foreign companies in Vietnam recognize the markets
future potential and
are advertising aggressively. To capture more market share,
local manufacturers are
investing in more research and development, as well as marketing
and distribution
activities to compete with superior international brands. This
growing and rapidly
developing market offers numerous opportunities for American
companies in the
following segments: finished beauty products, raw cosmetics
material and
manufacturing technologies and related equipment for beauty
products.
A. MANAGING & DEVELOPING SELF D. MANAGING TASKS &
SOLVING PROBLEMS
1. Managing own roles & responsibilities 12. Use information
sources X
2. Manage own time in achieving objectives 13. Deal with a
combination of routine & non-routine tasks
3. Undertakes personal and career development 14. Identify &
solve routine & non-routine problems
4. Transfer skills gained to new/changing situations &
contexts
B. WORKING WITH & RELATING TO OTHERS E. APPLYING NUMERACY5.
Treat others beliefs and opinions with respect 15. Applying
numerical skills and techniques
6. Relate & interact effectively with individuals &
groups
7. Work effectively as a team member F. APPLYING TECHNOLOGY
C. COMMUNICATING 16. Use a range of technological equipment and
systems
8. Receive and respond to a variety of information G. APPLYING
DESIGN AND CREATIVITY
9. Present information in a variety of visual forms X 17.
Applying a range of skills and techniques to develop avariety of
ideas in the creation of new / modified products,
services or situations10. Communicate in writing X
11. Participate in oral & no-verbal communication 18. Use a
range of thought processes X
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It is estimated that 90-95 percent of the market for
international cosmetics products
in Vietnam is in the more cosmopolitan areas of the country,
including Ho Chi Minh
City in the south and Hanoi in the north. Relatively few sales
of international
cosmetics occur outside of these cities. The cosmetics market in
Ho Chi Minh City is
about five times larger than that of Hanoi.
There are hundreds of locally produced brands and other low
prestige cosmetics
labels from China and Thailand targeted towards low-income
consumers. Foreign
make-up and skin care products are steadily gaining in
popularity among
Vietnamese consumers. Sales of skin care products are expected
to level off and
grow at around 10-15 percent annually over the next three years,
as this previously
untapped market segment becomes cluttered with foreign and
domestic brands.
Although Vietnamese consumers still prefer skin care products
from Europe and
Japan, locally produced products account for 65 percent of the
market for skin care
products.
This research project should draw together other business areas
of content you have
selected, and form a holistic piece of work which provides
meaningful contribution to
academic as well as commercial practices. You are required to
demonstrate the
ability to work independently while working closely with your
research supervisor.
Your research proposal should include the following area:
Identify a research background, objectives, research question or
hypothesisand justify your choice (1 a)
Justify the chosen methodology in terms of the research question
(1 b)
Prepare an action plan with target dates and methods for
monitoring andupdating (1 c)
Devise a code of ethics for the conduct of the study (1 d)
Note
Your research project proposal should include explanations,
comparisons, analyses,generalizations, relationships, predictions,
etc. When you are selecting the area ofconcern for this research
proposal and intended report, ensure that it is
challenging,interesting, methodological and relevant to you and the
organisation.
You would also need to ensure the feasibility for such research
and this include;availability of information, skills, interest,
time and risk involved.
Your research proposal should include the following:
Proposal Cover sheet Table of contents Research background
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Statement of problem Research objectives Research
questions/hypotheses Research methodology Intended literature
Proposed structure of the final research report Action plan and
target dates (including monitoring method and possible
updates during your research process) Research limitations
Research ethics References
GRADING
Pass is achieved by meeting all the requirements defined in the
assessmentcriteria. (Refer page 2 of the assignment brief)
Merit Identify and apply strategies to find appropriate
solutions. (M1)
Characteristics / Possible Evidence relevant theories and
techniqueshave been applied in consideration to the research
question or
hypothesis and choice justified.
Select/design and apply appropriate methods/techniques (M2)
Characteristics / Possible Evidence a range of methods
andtechniques have been have been identified for research
questions
Present and communicate appropriate findings (M3)
Characteristics / Possible Evidence An appropriate structure
and
approach has been used to write a professional report and a
range ofmethods of presentation like charts, diagrams, graphs are
used.
Distinction Use critical reflection to evaluate own work and
justify valid conclusions(D1)
Characteristics / Possible Evidence creation has been used to
generate and justify valid comments and overcome barriers to the
research projectproposal.
Common Skills Grading
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To achieve a PASS, students answers should display and responds
to a variety ofactivities, legible with neat written work, an
intention of gathering different sources ofinformation and the
structure to be presented for the project report.
To achieve a MERIT, student must show a well compile answers on
the specifictasks given. The compilation in general is well
documented and logically set out with
evidence of significant intended research activities. However,
the solutions may notalways be apparent. The ideas presented will
reveal an approach, which is quiterealistic, and of some value in
the context of the specific business activities. Thestandard of
presentation should be good.
To achieve a DISTINCTION, student must show well compiled
answers, with crossreferences in relations to the intended research
project report. The compilation willbe well documented and
logically set out, with evidence of intended extensivefindings and
possible applications. The intended plan and execution of the
activitieswill be clearly apparent. In addition, there may also be
evidence of original thinking.The ideas presented will reveal a
mature and realistic approach to organising
resources for the various business activities. The standard of
presentation should beexcellent.
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PRESENTATION
1. The assignment should have a cover page that includes the
assignment title,assignment number, course title, module title,
Lecturer/tutor name andstudents name. Attach all the pages of
assignment brief/cover sheet with yourreport and leave them blank
for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment and a CD of the report with
references isto be included.
4. Content sheet with a list of all headings and page
numbers.
5. A fully typed up professionally presented report document.
Use 12 point Arialor Times New Roman script.
6. Your assignment should be word-processed and should not
exceed 2,500words in length.
7. Use the Harvard referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should be not contain a bibliography but
should contain alist of any references used in the assignment.
NOTES TO STUDENTS FOR SUBMMISSION
Check carefully the submission date and the instructions given
with theassignment. Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the
assignment by thedue date.
Do not leave things such as printing to the last minute excuses
of this naturewill not be accepted for failure to hand-in the work
on time.
You must take responsibility for managing your own time
effectively.
If you are unable to hand in your assignment on time and have
valid reasonssuch as illness, you may apply (in writing) for an
extension.
Failure to achieve a PASS grade will results in a REFERRAL grade
beinggiven.
Take great care that if you use other peoples work or ideas in
yourassignment, you properly reference them in your text and any
bibliography.
NOTE: If you are caught plagiarizing, you could have your
gradereduced to zero, or at worst, you could be excluded from the
course.
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