Roya Daemi, Minahil Bajwa, Amy Nicosia

Problem

● Slim profit margins

● Increased competition

● Drivers discontent

Graphic from Uber website

Graphic from lyft website

Solution

● Fleet of 550 vehicles● 80-85% operational

● Receive weekly rental fee from drivers

Yellow Cab Company of D.C.

Graphic from Yellow Cab Company of D.C. website

Drivers Renting from Yellow Cab DC

What is MOJIO?

●Plug-in Device

●Mobile Application

Graphic from Mojio website

How it Works

● Plugs into diagnostic port

● Continually collects and transmits data

Graphic from Mojio website

Data Collection

Fuel Efficiency

GPS Accuracy

GPS Status

GPS Lost TimeGraphic from City Taxi website Graphic from tnooz website

Raw Data to Usable Information

Better Routes

Better Car Mechanics and Efficiency

More Efficient Drivers

More Efficient Cars

Cut Costs Increased Efficiency

Increase Profit

Benefits

Yellow Cab Company of D.C. Individual Drivers

Increased profit margins Savings on fuel expense

Better Drivers Better GPS system

Downside

●Inflexibility of taxicab drivers to adopt Mojio.●People, Processes, Systems

But

We’ve

ALWAYS

Done

It This

Way

Revenue, Costs, and Profit

2015 2016 2017

Revenue $118,000 $118,000 $118,000

Cost $75,000 $30,000 $30,000

Profit $44,000 $88,000 $88,000

$149 X 500$149 X 500

$5 X 52 X 454$5 X 52 X 454$5 X 52 X 454$5 X 52 X 454

$4.99 X 12 X 500$4.99 X 12 X 500

Cumulative Revenue and Costs

Driver Benefit: Fuel Efficiency Study

● 3 month campaign on driver awareness

● 1,000 individuals participated ● Suggestions on driver efficiency● Cut 15-35% of fuel bill

Graphic from 12 Tips for Fuel Economy Website

Cumulative Driver Benefits

Additional Benefit: GPS Map Application

● Collects data with every useo GPS Accuracyo GPS Statuso GPS Lost Time

● Updates maps with the collected data to ensure the most accurate mapping application

Graphic from Mojio website

● Benefits: Yellow Cab Company of D.C.o Additional revenue from weekly rental feeo Increased driver awareness

● Benefits: Individual Driverso More efficient driving, cutting fuel costs

Roya Daemi, Minahil Bajwa, Amy Nicosia

Roy Spooner

•Interview Date: October 28, 2014•Position: Regional Manager of Yellow Cab Company of D.C.•Slim margins •Rental rates •What is included with rentals•Percentage of operational taxicabs•Percentage of dispatch vs. nondispatch taxicabs

Trevor Young

•Local D.C. taxicab driver•Average work work is 50-60 hours•Picks up 15-20 passengers per shift•Gas cost of $35-55 a day

Break-Even Points

Percentage of Drivers Who Adapt Mojio

Break-Even Point

100%2015

Between months 7-8

75%2015

Between months 10-11

50%2016

Between months 6-7