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ROUNDEL WEEKLYAdvertising Rates
REACH 15,000 BMW CAR CLUBMEMBERS EACH WEEKRoundel Weekly is emailed to 42,000 BMW Car Club members every Tuesday with an average open rate of 35%....producing around 15,000 views a week.
A sample edition is here: http://goo.gl/ibj9U4
Here are some highlights from the recent Roundel Readership Study:
• 96% of members say “Performance” is the reason they own a BMW• 39% have purchased two or more new BMWs• 42% have purchased two or more used BMWs• 35% currently own two or more BMWs• 65% have made aftermarket purchases in the past twelve months. Average amount spent: $2,079.
A few quick conclusions: BMW Car Club members…• are fiercely loyal to BMW• are all about performance• are responsive and loyal to companies that advertise in Club media
PUBLISHER: BMW Car Club of America, Inc.
EXECUTIVE DIRECTOR: Frank Patek
EDITOR: Satch Carlson
ADVERTISING MANAGER: Michael Slaff
118 Prescott St, Reading, MA 01867
781-944-3900 – O • 781-315-3839 – C
PRESENTING SPONSORAn above-the-nameplate 300x50 image with “Roundel Weekly is presented by...” PLUS the top 300x250 rectangle.
$350.00 net/wk
Top image dimensions: 300x50
Rectangle dimensions: 300x250
File format: JPEG or GIF—either static or animated (Flash files NOT accepted)
Length: maximum 15 seconds
No rollover or sound
File size: maximum 2MB
300X250 RECTANGLELarge format works well in browsers and DOMINATES on mobile devices!
$150.00 net/wk
Image dimensions:300x250
File format: JPEG or GIF—either static or animated (Flash files NOT accepted)
Length: maximum 15 seconds
No rollover or sound
File size: maximum 2MB
PRODUCT SHOWCASEWe’ll draw the attention, you tell your story. The product showcase is very effective.
$175 net/wk
Text: Five word headline, 40 word body copy (the word count is firm so it fits properly on mobile devices)
Image dimensions: 270x200
File format: JPEG or GIF—either static or animated (Flash files NOT accepted)
Length: maximum 15 seconds
No rollover or sound
File size: maximum 2MB
GENERAL ADVERTISING RATES & MECHANICAL SPECIFICATIONS
See size examples on the back of this page.
Please send all files and correspondence to Michael Slaff at [email protected].
And please make sure to include the link you want us to use.
NEW!Mobile
Responsive
Design!
RACING NEWS AD SPOTGot something for the racing people? Here’s where you can let them know all about it.
$85.00 net/wk
Image dimensions: 170x110
Text: 5-word headline + 40-word body copy the word count is firm so it fits properly on mobile devices)
File format: JPEG or GIF—either static or animat-ed (Flash files NOT accepted)
Length: maximum 15 seconds
No rollover or sound
File size: maximum 2MB
ROUNDEL WEEKLYAdvertising Size Examples
Desktop View Mobile ViewsStatistics show that approximately 40% of recipients view Roundel Weekly via their mobile device. To give users the best reading expe-rience possible, Roundel Weekly now uses a mobile responsive design that is attractive and easy to read on desktops, tablets and phones.
As a result the 300x250 rectangle ads and product showcase ads ap-pear even more prominently when viewed on a mobile device.
