Upload
duongliem
View
215
Download
1
Embed Size (px)
Citation preview
Sam’s Club leadership team
Jeff Gruener Replenishment, Planning &
Innovations
Whitney Head General Counsel
& Asset Protection
Michael Dastugue Finance & Real Estate
Racquel Harris Member Strategy,
Marketing & Insights
Charles Redfield Merchandising
Ismat Mirza People
Don Frieson Operations
Jamie Iannone samsclub.com
Today’s focus
4
• Making investments to deliver on our member promise
• Data is fueling our forward-looking perspective of the business
• Merchandise transformation is accelerating
• Access enhancements are integrating the physical and digital
Sam’s Club
FY15 1H results were mixed
5
Sales
Gross profit rate
Operating expenses
Membership income
Operating income
Inventory Financial results excluding fuel
Credit value for ALL members
7
Sam’s Club MasterCard®
• 5% cash back on fuel
• 3% cash back on dining and travel
• 1% cash back on everything else
Maximum of $5K in Cash Back rewards can be earned in a calendar year.
Cash rewards for PLUS members
8
Sam’s Club Plus Cash Rewards
• Exclusive Plus benefit
• Earn $10 for every $500 spent
• Redeemable for cash or credit
Members can earn $10 in Cash Rewards for every $500 in qualifying pre-tax purchases during a membership year with a maximum reward of $500 per 12-month period.
Our members are changing
9
Boomers Millennials Small Business
• Quality and value-oriented
• Proactive about health
• Highly price conscious • Early trend adopters
• Convenience-driven • “One-stop-shop” • Easy fulfillment
Utilizing data better than ever before
10
Engagement Prospecting Renewal
Awareness Consideration Acquisition Day 1
Renewal Day 365
On-going engagement
Engagement On-boarding
Prioritize target member
Create emotional connections
Capture critical moment of truth
Focused on newness
13
Newness creates
EXCITEMENT
Excitement drives
TRAFFIC
Traffic drives
ENGAGEMENT
Engagement drives
RETENTION
Retention drives
ADVOCACY
Digitally-engaged membership base
20
Laying the foundation for accelerated omnichannel growth
samsclub.com fueling digital migration
Portfolio of digital platforms
Club Pickup delivering convenient access
Using mobile to connect with the member
21
1 2 3 Easy
access Simplified shopping
Personalized experience
Improving all four mobile platforms
22
iPhone
All New App: FY15 Q2
iPad
All New App: FY15 Q1
Android
All New App: FY14 Q4
mWeb
Ongoing site improvements
Building momentum with Club Pickup
24
Online Order picking Member pickup
• Smart ordering tools
• Text notifications
• Wider assortment
• Next generation handheld devices and processes
• Improved fulfilment accuracy
• Improved communication • Smoother operational
processes • Member check-in kiosk
Efficient capital strategy
27
CapEx Detail FY14 Actual
FY15 Original
FY15 Revised
guidance
FY16 Projected
Units
New, relocation, & expansion 20 17 - 22 ~20 9 - 12
Remodel projects 69 55 - 60 55 - 60 60 - 65
Square footage
Net retail square footage 1.7M ~2.0M ~2.0M ~1.0M
Sam’s Club
28
• Making investments to deliver on our member promise
• Data is fueling our forward-looking perspective of the business
• Merchandise transformation is accelerating
• Access enhancements are integrating the physical and digital
Key takeways