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ROOBAR + superfoods are 100% organic raw energy bars with superfoods. The bars
have a simple formula of 4-5 ingredients and are both healthy and delicious.
ROOBAR +superfoods derive their naturalsweetness from dried fruits only – no added
sugar. The raw superfoods boost your body and mind with maximum nutrients. ROOBAR
is vegan and gluten free. Enjoy it in 11 amazing flavors.
About us
• Market leader in the organic raw food bars category in Europe
• Monthly sales of 1,000,000 bars
• Numerous product awards from exhibitions around the world
• Own state-of-the-art production facility with three production lines
Roobars are made of dried fruits, raw nuts and superfoods like chia seeds, goji berry and cacao nibs.
It’s that simple.
The concept
•Nice & Fun to eat
•Organic, Raw, Vegetarian,
Vegan, no sugar added
•Playful and -catching
design
•4-5 natural ingredients
including superfoods
Great tasteAttractive
design
Functional and trendy
Super healthy
Target consumers are young, active and well educated urbanites.
Demographic profilemen & women, 20-40 y.o., urbanites, mid and high income
Psychographic profileeducated, modern, activelike travellingwell informed, pay attention to labelsvegetarian and veganfocused on their well-beinginterested in natural and healthy lifestylekeep an eye on trendssportsmen
Target group
Kosher certifiedOrganic Certificate
BG-BIO-02(EU/Non-EU)
ISO 22 000
Certificates and claims
International rewards
and prizes
Baltimore, USA2014
Shanghai, China2014
Netherlands2015
Smart OrganicNational Contest for Innovative Enterprise of the Year Bulgaria, 2014
Portfolio
9 Intriguing Flavours
(30g)Baobab & Ginger
Liquorice & Chili
Mulberry & Vanilla
Chia & Coconut
Goji berry
Maca & Cranberry
Inca Berry
Hemp protein & Chia
Cacao Nibs
100% Organic Raw with Superfoods
11 Intriguing Flavours
(50g)Baobab & Ginger
Liquorice & Chili
Mulberry & Vanilla
Chia & Coconut
Goji berry
Maca & Cranberry
Inca Berry
Hemp protein & Chia
Cacao Nibs
Cacao
Rosehip
100% Organic Raw with Superfoods
100% Organic Raw Protein Bars with Superfoods
Portfolio
2 Intriguing Flavours (30g/
60g)
Chia & Chocolate
Chia & Spirulina
Transition from regional
to global brand
45 global markets on 4 continents and growing…
• We aim to be trendsetter and develop the categories we operate in: Roobar is the pioneering brand for organic raw bars in Europe
• We are innovation-oriented company: we co-created the raw bar category and are set to develop it further with new concepts
• We constantly invest in R&D: new flavours, textures and recipes are being developed
• We are very flexible and we work on open book accounting with our partners: transparent pricing structure and marketing strategy
• Roobar a lifestyle brand: we support sportsmen and a wide range of sport events
Why we are important
to you
Our Business:
Snack and moreSnacking occasions are increasingly replacing main meals in consumers’ everyday life
Snack purchases are triggered by impulse. This is why a wide distribution in modern trade, convenience stores and kiosk channels is required. Visibility drive and excellent display are essential for impulse purchases.
Our Business:
Better-for-you
Health conscious people tent to buy better-for-you snack products, while snacking occasions increase rapidly year-on-year.
Two contradictory trends
drive snacking consumption
Increasing number of snacking occasions
Desire and urge for a more balanced and higher quality
lifestyle/ consumption patterns
12
Key success factors for Roobar:
1. The original product concepts, great product taste & colour coding – easy to recognise as perfect match
2. The distinguishable & stylish packaging design - for an outstanding on-the-shelf presence
3. The brand characters – superheroes that establish a strong emotional bonding with consumers – they simply love it
4. Constant investments in innovation and research & development and bringing additional value to consumers
Why we are successful
Our Business:Sales Channels
Organic storesSupermarkets
Convenience
stores
Sport & fitnesschannel
Vending machines
Filling stationsstores
Sales Channels
Our biggest partners in Europe
• Sampling table• Sampling clothes: t-Shirts• Cardboard Superheroes• Superheroes Stickers
POSM kit
Roobar Counter Display
Fits 3 x Display Boxes
Easy to set up
100% Recyclable
POSM kit
POSM kit
Stand Alone Display4-tier
Fits 12 x Display Boxes
Easy to set up
100% Recyclable
100% Organic Raw Bars with Superfoods
- Product information -
Display box 30g
Bar30g
Display box20 x 30gSize: 123 x 190 x 57cm
Master Box42 displays x 20 bars Size: 40 x 40 x 45 cm
Pallet20160 bars4 layers x 6 masterboxes
Display box 50g
Bar50g
Display box16 x 50gSize: 123 x 190 x 70cm
Master Box36 displays x 16 bars Size: 40 x 40 x 45 cm
Pallet13824 bars4 layers x 6 masterboxes
NEW
RooBox Display
Bar30 g
Display box12 x 30gSize: 5.5 x 14 x 12 cm
Master Box28 RooBox x 12 barsSize: 30 x 40 x 25 cm
Pallet18816bars 7 layers x 8 masterboxes
Display Box Stand
Fits 3 x Display Boxes 30/ 50g
Space SaverSuitable for the cashier area
Easy to Set up
100 % Recyclable
Size:Size: 30 x 40 x 25 cm
Material:Recycled Cardboard
RooBOX Stand
Fits 6 x RooBOX display
Easy to set up
Space SaverSuitable for the cashier area
Recyclable
Size:Size: 17 x 20 x 23 cm
Material:Recycled Cardboard
100% Organic Raw Protein Bars
- Product information -
Roobar + protein bars are vegan, raw and organic, with superfoods. They contain 13 grams of protein in a 60 grams bar. Each Roobar Protein bar contains just 7 to 8 ingredients, in a balanced recipe, with no added sugar, no artificial sweeteners or high glycemic syrups and no gluten. Such high percentage of protein, derived from a plant source, offers active people a healthier and more balanced alternative to feed their need of protein, including more fiber and nutrients.
Roobar + protein
Bar30g
RooBox Display 12 x 30gSize: 5.5 x 14 x 12 cm
Master Box28 RooBOX display x 12 barsSize: 30 x 40 x 25 cm
Pallet18 816 bars7 layers x 8 masterboxes
RooBOX Display
RooBOX Display
Bar60g
RooBox Display 12 x 60gSize: 5.5 x 19.5 x 14 cm
Master Box42 RooBOX display x 16 barsSize: 40 x 40 x 45 cm
Pallet12 096 bars4 layers x 6 masterboxes
Unlock your inner SUPEHERO
www.Roobar.com