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Ronald van OeverenECOMM 2015 NL-Utrecht
The True Value of Mobility Management
Introduction
Ronald van Oeveren
• Strukton Rail• Business Development & Innovation
• Sustainability• Board U15
Culture beats strategy every day!
Strukton headquarters,Utrecht, the Netherlands
Sanderink Invest / Oranjewoud NV
* Oranjewoud NVEUR 1.75 billionca. 9800 fte’s
Antea GroupStrukton
Sanderink InvestEUR 2.3 billionca. 15000 fte’s
Centric
EUR 1.58 billionca. 6200 fte’s
EUR 400 millionca. 3800 fte’s
EUR 550 millionca. 5200 fte’s
* Oranjewoud NV is an Amsterdam Stock Exchange listed company. 95.56% of the shares are in hands of Sanderink Invest.
Strukton
• Construction and engineering services, specialising in rail systems and civil infrastructures
• Summarized: 6,200 employees, revenue of 1.58 billion Euros (2013)
• Focus: Europe, Middle East, Australia, Indonesia, targeted projects
• Construction, engineering and maintenance services in:
– Infrastructure (railways, harbors, airports, high ways)
– Rail systems (metro, light rail, mono rail, heavy haul, high speed)
– MV and HV systems (generation, distribution, substations)
– Immersion projects (road tunnels, rail tunnels, storm water barriers)
Why?
• Access• Clients and commuting employees• CO2 reduction• Health improvement
We believe we can change our habits!
• For your own health• For your legacy• For your environment• For your company
Change: first step
• Smaller cars and limited emission
More change
• Stimulate use of video- and teleconferencing• Public transportation - Business cards for lease-car drivers• Stimulate use of bike pograms• Private transportation - headquarters to railway station
The Last Mile
• A challenge?
• Sure!• Comfort• Privacy
Change of habits!
• How?• Peers with the same interests
• U15
Health
Lidy Bosman
Since November 2014
• 3 days a week per e-bike
• Lost 9 kilos
• No more diabetes medicines!
• Change of habits!
U15
A powerful coalition of companies
Sustainable mobility for Utrecht region
• Companies work together
• Same goals, same peer group
• Co-execute the governmental program of Beter Benutten
• Sustainable economic results
Goals of 2014 exceeded expectations
• Number of cars in rush hours reduced by 1200
• 150 members
Results:
• 8% reduction of CO2 emissions
• Over 300 member companies
What does U15 offer its members?
General• Connection to peer companies• Connection to national initiatives• Gateway to governmental and other public bodies• U15 newsletter
Projects• CO2 footprint• Advice and support on mobility budget for employees• Advice and support on bike use stimulation programs• Modal shift
Community support• Themes: CO2 footprint, bike use stimulation, mobility budget, modal shift• Regional (like town of Amersfoort)• U15-Café’s
Modal Shift or Change of Habits
Language and urgency • E-book• link
Gamification
Stimulate bike use
Nu-Connect shared e-bike system pilot at Lage Weide industrial site
go-bike Copenhagen
Private collective transport
U15 CO2 footprint
Mobility budget
Customized advice• Start by capturing existing situation• Ambition of the employer• Start immediately – Take measures• Takes 4 to 6 weeks
Summary
What is the true value of mobility management?
Have we changed our habits?
• CO2 reduction in 18 U15 companies: 8% in one year
• 17% of transport by public transport
• Sorry, no information on biking
Is it sustainable…meaning will we continue with our new habits?
• Continued improvement of infrastructure for bikes and public transport,
habits, taxes, etc.
Future initiatives and innovations
Solutions hidden in the answer on the next questions:
• Do you need to travel?• Could you travel by public transport, carpool or bike?• In the rush-hour or not?
We see possibilities in:
• E-bikes up to 15 km radius• Planned parking facilities• Working at home or closer to home• Video and teleconferencing• Continued improvement of infrastructure for bikes and public transport• Tax system• Improvement on public and privat transport• Bio-fuels
Yes, we believe we can change our habits!