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©Rommana Software [email protected] 1
Rommana ALM
A fully integrated Application
Lifecycle Management
Software
www.Rommanasoftware.com
©Rommana Software [email protected] 2
©Rommana Software [email protected] 3
The Problem…Complex Software Development
• Many mission-critical systems are now software based
• System requirements, development, testing/validation and documentation must meet stringent standards to gain regulatory approvals
• Business needs and system behavior is continuously changing
• Development projects involves multiple teams working concurrently at same or many geographical locations
Rommana ALM is a fully integrated Application Lifecycle Management Software that uses a robust collaborative process to
ensures high quality systems that consistently exceeds customer expectations built with minimal time to market
©Rommana Software [email protected] 4
Our Unique Solution
©Rommana Software [email protected] 5
Target Market and Opportunity
MarketsandMarkets forecasts the global Application Lifecycle Management (ALM) market size is projected to grow from USD 3.1 billion in 2019 to USD 4.5 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 7.1% from 2019 to 2024.
Report Code TC 6107June, 2019
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2019 2020 2021 2022 2023 2024
Market size (USD Billion)
©Rommana Software [email protected] 6
Quasi Competition Inferior Products + Powerful Marketing and PR
©Rommana Software [email protected] 7
Rommana ALM Competitive Advantage
• Comprehensive coverage of all system lifecycle phases
• Full integration of all modules allowing for full traceability and communication between team members
• Methodology that allows teams to follow industry best practices
• Intuitive seamless user interface for agile and non-agile projects
• Available both as subscription and hosted on premises
• Price is a fraction of price of competing products
©Rommana Software [email protected] 8
Revenue Model
• Subscription:
– Packages range from $25/User/Month to $225/User/Month depending on package and license type (fixed or concurrent)
• On-premises Limited-Term License:
– Packages range from $40/User/Month to $180/User/Month depending on package and license type (fixed or concurrent)
• On-premises Unlimited-Term License (Perpetual):
– Packages range from $1,440 per user to $6480 per user depending on package and license type (fixed or concurrent)
©Rommana Software [email protected] 9
Traction and Validation• The software has been licensed to U.S. Army, ITT,
Lockheed Martin, and Raytheon.
• When compared to 33 other competing software, Rommana ALM has been awarded a number of awards by independent research organization:
– Best ALM Product
– Best Requirement Management Tool
– Best Cloud Solution
• Rommana Software has been recognized as one of The 10 Most Innovative ALM Solution Providers
©Rommana Software [email protected] 10
Marketing and Sales Strategy
• We will continue to do our free educational webinars and announce them to our 15,000+ mailing list
• We will continue to follow up with free webinar attendees who showed interest in the software
• Our web site allows software teams to try the software for 60 days for a team of 3 users
• We will continue to follow up with those who have tried the software to convert them to customers
©Rommana Software [email protected] 11
Marketing and Sales Strategy (cont.)
• We will list Rommana Software on Marketplace web sites for major players in the field
• We will continue to be featured in major trade publications
• We will continue working on Search Engine Optimization to make sure Rommana ALM appears on the top of search pages
©Rommana Software [email protected] 12
Management Team
• Magdy Hanna, Ph.D.
– Founder and Chief Architect of software
– Over 40 years experience in all aspects of software engineering
– A former university professor of software engineering
– Founder of Software Dimensions Consulting and Training and the International Institute for Software Testing
– Internationally recognized speaker, instructor, and innovative thinker and consultant
©Rommana Software [email protected] 13
Management Team
• Om Batch
– ROLE???
– Over 20 years experience in solution architecture, sales engineering, product management and IT consulting
– Has demonstrated ability to efficiently deliver solutions for $30+ million financial targets
– Held senior technology leadership positions at Selectica, MphasiS, Primitive Logic, and IBM Cloud for Global Markets
– Recently, helped build mission-critical cloud-first, cloud-next solution for Cloud Platforms and Application Infrastructure solutions for world’s renowned financial institutions, public sector, healthcare, retail and logistic companies.
©Rommana Software [email protected] 14
Financials
• We are Raising $1,000,000
– $700,000 at the beginning of the 1st. year
– $300,000 at the beginning of the 2nd. year
• To be used mainly for sales and marketing plus some software enhancements
©Rommana Software [email protected] 15
Operational Expenses
1st. Year 2nd. Year 3rd. Year 4th. Year 5th. Year
CTO/Product manager / Project Manager $140,000 $150,000 $160,000 $160,000 $150,000
sales engineers $100,000 $200,000 $300,000 $400,000 $480,000
Marketing Director $120,000 $130,000 $140,000 $150,000 $16,000
Marketing Effort $100,000 $200,000 $300,000 $300,000 $300,000
Programmers/Support $60,000 $90,000 $120,000 $120,000 $120,000
Office Personnel $50,000 $50,000 $100,000 $100,000 $100,000
Adminstrative Expenses $50,000 $60,000 $70,000 $80,000 $80,000
Total $620,000 $880,000 $1,190,000 $1,310,000 $1,246,000
©Rommana Software [email protected] 16
Projected Financials over 5 Years
1st. Year 2nd. Year 3rd. Year 4th. Year 5th. Year Five Year Total
Projected Number of Companies 10 20 30 40 40
Average # of User License per company 50 50 50 50 50
Average Total Number of User License
500 1000 1500 2000 2000
Average Price per License $1,000 $1,000 $1,000 $1,000 $1,000
Projected Total Revenue from Rommana ALM $500,000 $1,000,000 $1,500,000 $2,000,000 $2,000,000 $7,000,000
Income from Technical Support $100,000 $300,000 $600,000 $1,000,000 $1,400,000
Income from other sources $24,000 $24,000 $24,000 $24,000 $24,000 $120,000
Projected Total Revenue $624,000 $1,324,000 $2,124,000 $3,024,000 $3,424,000 $7,120,000
Operational Expense $620,000 $880,000 $1,190,000 $1,310,000 $1,246,000 $5,246,000
Net Profit $4,000 $444,000 $934,000 $1,714,000 $2,178,000 $5,274,000
Investment $700,000 $300,000 $0 $0 $0 $1,000,000
©Rommana Software [email protected] 17
Exit strategy
We will work on an acquisition strategy to be acquired any time after the second year
Year Revenue Cumulative Net Profit
1st. Year $624,000 $4,000
2nd. Year $1,324,000 $448,000
3rd. Year $2,124,000 $1,382,000
4th. Year $3,024,000 $3,096,000
5th. Year $3,424,000 $5,274,000