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\LOVE BIRDS INN[

BIRDS IN HEAVEN

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WHO WE ARE?

BUSINESS PLAN: A Love Theme

Restaurant

RESTAURANT NAME: \LOVE BIRDS INN[ TAG LINE: The birds in Heaven

LOGO:

BIRD

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MISSION

To embrace in love and harness

expertise to leverage standard of

excellence in the art of hospitality to grow our presence

in the hearts of our customers,

increase domestic presence and

create value for all stakeholders.

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Goals

To improve our guests' quality of life through

authentic, spiritual and royal dining experience. To be the catalyst to provide the change to our

guests by giving them a place full of love away

from the materialistic world.

To enable our employees to flourish and prosper. To build a global love theme restaurant brand

representing India and hence become the largest

love theme actor in India.

To be the well of inspiration for our employeesand guests, always innovating, changing, and

anticipating.

Keeping customers first.

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CORE VALUES AT \LOVE BIRDS INN[

Love:

Love is the essence of life. Love drives us forward, and our love should be apparent in

all that we do: our love for our guests, our love for healing, and our love for service, or,

simply, just our love.

Joy:

Work is an important part of our lives and it should be fun. We seek joy in all that we do.

If we don't, we must change the way we function in order to have joy. Joy is the breath

that keeps us living.

Happiness

in the state of mind, and we all have our right to pursue happiness in our own ways.

Awareness:

Be aware of each and every guest, and of each and every colleague: when they arrive

and when they leave, what they like and what they do not like, who you are and how

you contribute. Awareness also means being present. When we are at work, we are

there and nowhere else. We are focused, exact, and skilled. We are grounded and

protected.

Respect and Responsibility:

We respect the individual, and we believe that individuals who are treated with respect

and given responsibility will respond in return by giving their best. We own our

problems, and we are always responsive. We are customer-driven.

Openness and Humbleness:

We are open and willing to grow as persons, as givers, and as practitioners. We can

only do this by taking in new learning and applying it to ourselves, not to others. We areopen to the possibility that guests view things differently and want things in ways that no

one else has wanted them before.

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VISION

Acting an exotically romantic destination

for romantic dining for people celebrating

a special occasion, we at \LOVE BIRDS INN[

dream to be world's best love theme servicerestaurant experience.

Being the best means providing

outstanding quality service and value to thecustomers giving them a reason to

celebrate their love with our exotic cuisine

and amazing ambience.

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KEY TO SUCCESS

1.Excellent services.2.Ambience.

3.Quick services.

4.Easily approachable.5.Reliability.

6.Well educated and disciplined employees.

7.Maintaining good customer relations.

8.We are not in business of selling food but we

are in business of giving people a reason to

celebrate their love life away from the worldly

materialistic, at LOVEBIRD INN.

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USP

1. Reliability.

2. Greeting.

3. Innovation

4. Experience

5. Safety & security

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Discipline Policies For Customer In

LOVE BIRDS INN1.D

ont talk loudly about personal things that make the staffand everyone around you uncomfortable.

2. Never say anything mean-spirited, degrading,

condescending or abusive to any of the staff.

3. Dont interrupt a server who is attending to customers at

another table.

4. Never snap your fingers, whistle like youre calling a dog,

waive your hand in the air like youre hailing a cab, or

yell Heyfollowed by anything, when youre trying to get

your servers attention. (Pardon me, orExcuse me, whenyou have a moment please work really well.)

5. No one is allowed to park in the driveway at the circle in

front of the Restaurant or on the grass make use of the

parking area.

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MARKETINGPLAN

Marketing means -

Promoting the right product or services, in

the right place, at the right time, at the

right price.

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What our customer buy from us?

The moments of togetherness.

Excellent services.

Exegetic love cuisine. Not only satisfaction but delight.

Happiness.

Emotion.

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SWOT ANALYSIS:-

STRENGTH

1. Easily approachable.

2. Reliability.

3. Attractive Ambience.

4. Educated and

discipline employees.

5. Greeting

WEAKNESS

1.New in the market

2. Less experience

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SWOT ANALY

SIS

OPPORTUNITIES

1. Brand Image2. Expansion

THREATS

1

. New entrance2. Change in laws &

Regulations

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7Ps

PRODUCT:- Excellent service.

PRICE:- Premium, Skimming on special

day.

PLACE:- Jalandhar

PROMOTION:- College campaign, Digital

display, Hoarding, Social networking site,

Messaging, Public Relation, Word of mouth.

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7Ps

PHYSICALEVIDENCE:- Calm, music ,

Clean & Friendly environment.

PEOPLE:- The firms personnel, the

customer, and other customers in the service

environment.

PROCESS:-Quick response( within 2-5

min). The actual procedures, mechanisms, and

flow of activities.

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STP

S- Segmentation:- The process of defining andsubdividing a large homogenous market into

clearly identifiable segmentshaving

similarneeds, wants, ordemand characteristics.

T- Targeting:- Whom we are going to target .Its a

target people.

P- Positioning

:-Positioning means creating an image

in the mind of consumers.

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SEGMENTATION:-

1. On the basis of Geographical:-

- Semi urbani.e. Jalandhar

2. On the basis of Demography:-

- Age

- Income

- Educated person

- Gender

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TARGETING:-

Age group:- 18-60

Couples

Those all people who want tohave a moment of togetherness

at LOVE BIRD INN.

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POSITIONING

Positioning means making an image in the

mind of customers.

It should be done through:-

1. Excellent services.

2. Safety and security to the customers.

3. Greeting process.

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5 FORCE MODEL

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PESTEL

1.)Political:- Anti social element.

2.)Economical:- Create Economical balance.

3.)Social:- socially accepted.

4.)Technical:-No technical assessment.

5.)Environment:-No environment degradationbecause no waste creation.

6.)Legal:- Permission taken by NRAI.

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PRINT AD

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OPERATIONAL PLAN

It refers that how we are operating

our process for production.

Quality management system.

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Some factors discuss in an

operational plan :

Production or manufacturing

Facilities

Inventory

Distribution

Maintenance and service - Order

fulfillment and customer service

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BLUE PRINT

Here we go.@

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Operating expenses

Cost incur..

Start up cost-

Permit cost

Sourcing supply

Legal structure

External threats

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LAYOUT

Lets see..

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HUMAN RESOURCE PLAN

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ProcessofRecruitment

Recruitment

Test

Here, we look their experience,

cooking skills, and knowledgeregarding cooking and last they are

asked to prepare food items.

For Receptionist At least +2 and good

communication skills.

Final Selection

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Information regardingemployees

Employees no. Salary/mth

1 Receptionist Rs. 7,000

2 Head cook i.e. chefs Rs. 10,000 each

5 cooks Rs. 8,000

10 waiters Rs. 7,000

1 Valet parker Rs. 5,000

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Benefitsforemployees

1. Profit sharing up to 5%.

2. Medical facility.3. Leave facility 3 days in a month.

4. Lodging & fooding facility.

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HRM

Human Resource management is a

management function that helps

managers to recruit, train, and

develop members for an organization.

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Functions of HRM

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FINANCIALPLAN

A financial plan is a document that

describes your current financial status,

your financial goals and when you wantto achieve them, and strategies to meet

those goals.

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Start-up capital

Total Investment 25 Laces

Sourceoffunds:-

1) Members contribution 2,00,000 each

2) Loan from Bank of Baroda 10,00,000 @

10.5%.

3) Friends contribution 5,00,000 with nointerest.

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BALANCE SHEET

Have a Surprise.

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PROFIT & LOSS A/C

Lets see..

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THANK YOU

Any suggestions .

..