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Romania
Fitch, Standard & Poor’s Ratings Services declared Romania a safe environment for investment (September 1, 2006 – upgrades Country Risk Rating from BBB+ to A-)
Romania is a NATO member and on January 1, 2007, will join the EU.
Key Statistics 2004 2005 2006 Forecast
Population 21.1 21.1 21.0
GDP per Capita (US$) 3,377 4,445 5,493
Real GDP Change (%) 8.4 4.1 5.7
Wage Inflation (%) 22.6 15.6 14.1
Inflation (%) 11.9 9.0 7.4
Unemployment (%) 6.2 5.9 5.8
FDI (US$ billion) 7.7 6.9 9.2
TV Households (million) 7.4 7.4 7.4Sources: ING, Informa, Global Insight
Country and Economy Update 2006
3
Key Foreign Investments
Foreign Direct Investment is expected to reach US$ 9 billion in 2006 (ING)
Number of credit consumers for Altex, Domo, Flanco (electronic appliances) is increasing
New hypermarkets – Cora, Carrefour, Bricostore, Selgros, Metro opened
The number of credit loans for houses, cars and others acquisitions is increasing
The most dynamic areas for investing in advertising in 2007 will be financial services (especially pension funds and banking services), IT & electronics, cars, retail store chains and pharmaceutical companies.
4
Our brands
Pro TV, Acasa, Pro Cinema, and Pro TV International
General channel, market leader in Romania, high rated movies, tabloid news programs, local productions, European football and sport shows. Main target: 18-49 Urban population
General channel, offering programs for women: telenovelas, movies, talk shows, local productions. Target audience: 15-49 urban female
Channel based on movies & serials TV channel allowing 100% library usage. Main target: 18-49 urban population
TV channel broadcasting 100% Romanian programs from Pro TV, Acasa and Pro Cinema; Cable & Satellite channel; distribution in Europe, Israel & USA
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Our operation
200090%
200490%
199890%
199590%
Launched:Ownership:
Pro TV Internati
o-nal
Pro Cinem
a
AcasaPro TV
82%2448%41%21%22.9%43.4%
2006 – 201573.3%2428%23%9.4%10.6%13%
53%2422%7%1.7%1.6%1.4%
24----
Technical reach1:Hours broadcast daily: Locally produced content2:Prime-time locally produced content2:All day audience share YTD June 20063: Prime time audience share YTD June 20063:TV advertising net revenue share 2005:
2009License expiry:
Pro TV, Acasa, Pro Cinema, and Pro TV International
1Sources: IMAS-CSOP-Establishment Survey, May 20062Including advertising and self-promo inside the programs; year 2006 estimate3Target: 18-49 Urban
Station’s All Day Audience Share 18 -49 Urban
Six months to June 30, 2006
TVR 19%
TVR 23%
Antena 114%
Prima TV5%
Others37%
Pro Cinema2%
Pro TV21%
Acasa9%
CME: 32.1%
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PRO TV increased coverage
12 Galati
25 Timisoara
2 Arad
19 Oradea
4 Baia Mare
13 Iasi
26 Tg.Mures
11 Deva 21 Sibiu 6 Brasov
22 Sinaia
7 Bucuresti
8 Buzau 17 Ploiesti
20 Slatina
14 M. Ciuc
24 Targoviste 16 Pitesti
3 Bacau
15 Piatra Neamt
5 Bistrita
10 Constanta
18 Sighisoara
Alexandria
9 Cluj Napoca
27 Turda
Focsani
Gheorghieni
IasiZalau
Novaci
1 Alba Iulia
23 Satu Mare
9 New High Coverage Licenses
Local Stations
Cable Coverage
100% Urban
In May, 2006, PRO TV SA was granted 9 new terrestrial licenses. The new licenses will increase Pro TV coverage from 76% to 91% nationwide. From December 1, 2006, Pro TV will be the first Romanian station to broadcast in HDTV. This will
be a huge competitive advantage in the Romanian TV Market
7
General entertainment channels with national coverage: PRO TV, Antena1, TVR1, TVR 2, Prima TV (SBS)
General channels with cable distributions: ACASA, B1TV (News Corp.), National TV, OTV
Specialized local channels: Movie channels: PRO CINEMA Sport channels: TV SPORT, Telesport News channels: Realitatea TV, Antena 3, N24 Music channels: TV Klumea, MTV Ro, Etno TV, Favorit TV; Taraf TV, U Others: TVR Cultural, TVRM, Senso Newcomers in 2006: Euforia Lifestyle-Antena 4, Money Channel, Sport Klub
Specialized foreign channels with cable distribution: EUROSPORT, Minimax, Jetix, Cartoon Network, Discovery, National
Geographic, Animal Planet, HBO, AXN, Hallmark, Romantica etc. Newcomers in 2006: Eurosport 2
Competition
8
More channels to be launched in 2007: Antennal 2 (targeting male audience) Europa TV 2 (children targeted) WBS TV (a business channel) 9 Plus TV (targeting female audience) Europa TV 1 (general channel, owner Lagardere) Kanal D (general channel, owner Dogan Yayin Holding)
New investment by public channels in local and foreign acquisitions to gain audience.
High investment by Antena 1 and Realitatea TV. Possible takeover of Prima TV (currently owned by SBS) and / or Antena by a foreign investor
Competition
New Developments
9
Leadership Map
The leadership in the TV market was calculated as the average maximum rating in half hour slots for 2006, January to June.
Target: 18-49 urban population.
Target: 18-49 UrbanWeek days >>
Time Bands07:00 - 07:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV07:30 - 08:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV08:00 - 08:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Antena108:30 - 09:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV TVR 109:00 - 09:30 Antena 1 Antena 1 Antena 1 Pro TVAntena 1Antena 1 Pro TV Pro TV09:30 - 10:00 Antena 1 Antena 1 Antena 1 Pro TVAntena 1Antena 1 Pro TV Pro TV10:00 - 10:30 Pro TVAntena 1Pro TVAntena 1Pro TVAntena 1Pro TV Pro TVAntena 1Pro TV Antena 110:30 - 11:00 Pro TVAntena 1Pro TV Pro TV Pro TV Pro TV Pro TV Antena 111:00 - 11:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Antena 111:30 - 12:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Antena 112:00 - 12:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Antena 112:30 - 13:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TVAntena 1Antena 113:00 - 13:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV13:30 - 14:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV14:00 - 14:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV14:30 - 15:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV15:00 - 15:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV15:30 - 16:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV16:00 - 16:30 Antena 1 Antena 1 Antena 1 Antena 1 Antena 1 Pro TV Pro TV16:30 - 17:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV17:00 - 17:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV17:30 - 18:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV18:00 - 18:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV18:30 - 19:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV19:00 - 19:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV19:30 - 20:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV20:00 - 20:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV20:30 - 21:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV21:00 - 21:30 Pro TV Pro TV Pro TV Pro TV Pro TV TVR 1 Pro TV21:30 - 22:00 Pro TV Antena 1 Pro TV Pro TV Pro TV Pro TV Antena 122:00 - 22:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV22:30 - 23:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Antena 123:00 - 23:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV23:30 - 24:00 Pro TV Pro TV Pro TV TVR 1 Pro TV Pro TV Pro TV24:00 - 24:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV24:30 - 25:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV25:00 - 25:30 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV25:30 - 26:00 Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV Pro TV
Friday Saturday SundayMonday Tuesday WednesdayThursday
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Market Share
Target: 18-49 Urban
0
5
10
15
20
25
30
35
40
45
Jan'05 Feb'05 Mar'05 Apr'05 May'05 Jun'05 Jul'05 Aug'05 Sep'05 Oct'05 Nov'05 Dec'05 Jan'06 Feb'06 Mar'06 Apr'06 May'06 Jun'06
TVR 1 Antena 1 Prima TV Pro TV
Acasa Pro Cinema All Our Stations
Prime time audience share trends
12
Autumn Programming Schedule
The Fall Schedule follows the shift in programming trends / performance
More local fiction More news More entertainment High level sports
Rating boosters: I’ll dance for you (Pro TV) Football competitions – UEFA Champions League (Pro
TV) New Local series: sitcom and soap (Pro TV) News (Pro TV) Local telenovelas: Daria, My love; A Movie-like
Romance (Acasa) Entertainment local program: 3x a Woman (Acasa) Who will catch you? - CINE(MA) will catch you! (Pro
Cinema)
In order to keep our market share and leadership, we are investing in our brand power and in outstanding programs.
A Movie-like Romance
I’ll dance for you
13
6.3
12.2
25.2
43.8
62
24%
33%
42% 42%
19%
0
10
20
30
40
50
60
70
2002 2003 2004 2005 2006 Guidance
US
$ m
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
EB
ITD
A M
AR
GIN
%
EBITDA EBITDA MARGIN %
Romania
Romania (US$ m)
FY2004 FY2005 Growth %
2006 Guidance
Growth %
Net Revenues 76.5 103.3 35% 146 42%
EBITDA 25.2 43.8 74% 62 42%
EBITDA Margin % 33% 42% 42%
33.5
51.2
76.5
103.3
146
0
20
40
60
80
100
120
140
160
2002 2003 2004 2005 2006 Guidance
Segment Net Revenues
US
$ m
.
Segment Net Revenues, EBITDA and EBITDA Margin
For a reconciliation of non-GAAP financial measures presented here to most comparable GAAP financial measures, please see the corresponding reconciliation slides on page 52 – 53 of the Q2 results presentation on www.cetv-net.com.