ROLE OF MERGER & ACQUISITION IN BANKING SECTOR FOR BETTER CORPORATE GOVERNANCE.doc

8/9/2019 ROLE OF MERGER & ACQUISITION IN BANKING SECTOR FOR BETTER CORPORATE GOVERNANCE.doc

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“A STUDY OF MARKETING STRATEGY OF TELEVISION

INDUSTRY IN LUCKNOW”

A PROJECT REPORT

Under the guidance Of

Mr. Sharad Shukla ______________________________

Submitted by

MO !A ID ASAN (ROLL NO. 521152796)

______________________________

in partial fulfillment o f the requirement for the award of the degree

Of

MBAIN"MARKETING#

Jun & 2013

0


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$ONAFIDE CERTIFICATE

Certified that this pr !e"t rep rt tit#ed “A STUDY OF MARKET !" STRATE"Y OF

TE#E$ S O! !DUSTRY ! #U%K!O&' is the $ nafide % r f “ M%&d !'&id

'(') ' %h "arried ut the pr !e"t % r under ' super isi n.

*M+, !,K C&'d&'- *M+, S&'+'d S&u./'- Di+e0t%+ F'0u/ty I) C&'+1e

LC A0'demy2 *$u(i)e(( Admi)i(t+'ti%)-LC3456742A/'mb'1&Lu0.)%8

1


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9REFACE

*s a part f " urse re+uire'ent f “Master f Business Ad!inistrati n" pr ,ra'

pr ided $ the SMU t under, a Resear"h pr !e"t in an r,ani-ati n s as t ,i e us

e p sure t pra"ti"a# en ir n'ent and t ,et fa'i#iar %ith ari us a"ti ities ta in, p#a"e in the

'ar et.

/ar etin, is n %n t $e as #d as hist r f 'an ind. re i us# it %as se##in,

" n"ept $ut n % t da %e "a## 'ar etin, " n"ept %as #ar,e# transa"ti n riented $ut it has

' re re#ati nship riented %ith the different inter'ediates in # e and the "ust 'er. N % ada s the 'ar etin, pe p#e thin a$ ut h % the "an satisf need f the "ust 'er $ ser e

the' ' re effe"ti e# .

, t ' pr !e"t % r in “Stud# f Marketing Strateg# f Tele$isi n %ndustr# in

&uckn '."

here$ di ided this Resear"h rep rt int different se"ti ns in %hi"h " ntain different

inf r'ati n s a$ ut e#e isi n ndustr and detai#s a$ ut ' pr !e"t % r .

* ai#a$i#it refers t 'a in, urs pr du"t a ai#a$#e at the ri,ht ti'e at the ri,ht p#a"e.

4in"e the pur"hase f i'pu#se it is er i'p rtant that the pr du"t sh u#d $e in the ar' s rea"h

f the "ust 'ers. his Resear"h rep rt re # es ar und the a ai#a$i#it fa"t r and tries t

ana# -e t %hat e tent the ar's rea"h f "ust 'er. *## the % r s d ne n this pr !e"t rep rt is

" nfined t ' $r ad $!e"ti e.

TA$LE OF CONTENTS

2


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TO9IC 9AGE NO,

E:e0uti;e Summ'+y

C&'?37@

C&'


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;


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E ECUTIVE SUMMARY

Resear"h pr !e"t % r in “Stud# f Marketing Strateg# f Tele$isi n %ndustr# in

&uckn ' " e#e isi n ndustr is er pu#ar #e"tr ni" ndustr in a## er % r#d.

he f ## %in, rep rt studies the te#e isi n industr in ndia and in parti"u#ar the

p siti n f the te#e isi n $rand< S'm(u)12 L,G2 S%)y et". he " rp rate na'e is re" ,ni-ed as

$rand n t s 'u"h its indi idua# pr du"ts. he strate,ies ad pted are then ana# -ed f r ea"h

pr du"t fferin,.

he rep rt initia## f "uses n an e a'inati n f the industr en ir n'ent and the

pr du"t "#ass. / st f the pe p#e fa'i#iar a$ ut te#e isi n industr . 4atisfa"ti n #e e# f the

"ust 'er is hi,h# & C nsu'er a%areness is hi,h. he pr du"t then , es n t ana# -e the

" rp rate= 'ar etin, and ad ertisin, strate,ies ad pted $ the se#e"ted " 'pan and its 'ain

" 'petit rs. t " n"#udes $ # in, at the future "ha##en,es f r the industr and the " 'pan .

da #ife see's i'p ssi$#e %ith ut the #e"tr ni"s that f r's a 'a! r part f the

hu'an #ife. Can u i'a,ine the e enin, %ith ut the te#e isi n set> Or a h t "up f " ffee at

the press f the $utt n > he " n enien"e f #i in, a $a"he# r s #ife than s t the 'i"r %a e>

he at hese 'a $e ad an"ed ,ad,ets= $ut %hat a$ ut a da %ith ut $asi" e#e"tri"it > 4ee's

depressin, d esn t it.

* part fr ' the innu'era$#e ,i-' s and ,ad,ets $ein, in ented and pr du"ed ea"h ear= there

is " nstant ad an"e'ent in an ther pri'e area f e#e"tr ni"s< inf r'ati n te"hn # , . hisen" 'passes the entire fie#d pertainin, t " ''uni"ati n s ste's the in"#udes the " 'puter

s ste's sate##ites "e## ph nes et".

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#e"tr ni"s is seein, su"h ad an"e'ent that s"ientists in the re"ent past are % r in,

t %ards $rin,in, t the f re the fun"ti nin, f artifi"ia# inte##i,en"e. hi"h the "#ai' % u#d

redu"e 'an s # ad $ a#' st ha#f. % see's t ta## a'a-in,?

e## n the $ri,hter side #ife 'a $e" 'e fast pa"ed and si'p#e= as e er thin, % u#d

happen %ith the press f a fe% $utt ns n"e the %ired " nne"ti ns ha e $een 'ade@ $ut then

there is the f#ip side< $e" 'in, a s#a e f the aut 'ated #ife.

his $asi"a## i'p#ies that in "ase f an e#e"tr ni"s $rea d %n= the first thin, that a pers n

d es is press the pani" $utt n and then fee# t ta## i'' $i#e and para# -ed unti# thin,s are

ne"essar t $a#an"e #ife< 'anua# and e#e"tr ni"s.

stud the " nsu'er $u in, $eha i r in re#ati n t te#e isi n prepare a

Auesti nnaire and " ##e"t the pri'ar data and after ana# sis f pri'ar data.

C nsu'er $u in, $eha i r f te#e isi n industr and a#s t stud the ndustr 4tru"ture and

8 na'i"s. *d ertisin, p#a s an i'p rtant r #e in "reatin, $rand a%areness= $rand re"a## and

$rand re" ,niti n %hi"h are i'p rtant r #e in "reatin, $rand a%areness $rand re"a## and $rand

re" ,niti n %hi"h are i'p rtant in he#pin, a "ust 'er 'a e pur"hase de"isi n f that $rand.

rand sh u#d ad pt itse#f t the # "a# "u#ture.

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WELCOME TO ELECTRONICS

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" nne"tin, s"ien"e and te"hn # , fr ' a"r ss the " 'pan . 8u nt has $e" 'e a #eadin,

supp#ier f e#e"tr ni" and ad an"ed disp#a 'ateria#s. 8u nt ffers a $r ad se'i" ndu"t r

fa$ri"ati n and pa" a,in,. 8u nt a#s pr ides a %ide ran,e f pr du"ts tar,eted t the fast,r %in, disp#a industr = ena$#in, the 'anufa"ture f ad an"ed OL 8= LC8= 8 disp#a s

and ' re.

SI E OF T E INDUSTRY

he e#e"tr ni" industr in ndia " nstitutes !ust (.)* f the 1/%b'/ e/e0t+%)i0 i)du(t+y . Ben"eit is 'inis"u#e $ internati na# " 'paris n. B %e er the de'and in the ndian 'ar et is

,r %in, rapid# and in est'ents are f# %in, in t au,'ent 'anufa"turin, "apa"it . ndia

h %e er re'ains a 'a! r i'p rter f e#e"tr ni"s 'ateria#s= " 'p nents and finished e+uip'ent

a' untin, t er US =5 $i//i%) i) 544? . his is n t a desira$#e situati n and # "a#

'anufa"turin, has t eep pa"e %ith ,r %in, # "a# de'and.

he utput f the e#e"tr ni" hard%are industr in ndia i( 8%+t& ==,@ $) 't


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ndia is a#s ane p rter f a ast ran,e f e#e"tr ni"s " 'p nents and pr du"ts f r the

f ## %in, se,'ents<

• s8isp#a te"hn # ,ies• ntertain'ent e#e"tr ni"s

• Opti"a# 4t ra,e de i"es

• assi e " 'p nents

• #e"tr 'e"hani"a# " 'p nents

• e#e" ' e+uip'ent

• rans'issi n & 4i,na#in, e+uip'ent

• 4e'i" ndu"t r desi,nin,

• #e"tr ni"s /anufa"turin, 4er i"es ( /4)

INDIAN ELECTRONICS INDUSTRY E 9ORTS ARE GIVEN $ELOW

#e"tr ni"s pr du"ti n ("a#endar ear)

ITEMS 544= 5445 544> 5447 544? 544@

1. C nsu'er #e"tr ni"s 12=300 13=5 0 1;= 50 16=500 17=500 19=5002. ndustria# #e"tr ni"s ;=; 0 5=;00 5=9 0 =300 =600 10=1003. C 'puters 3=520 ;=1 0 6=600 =6 0 10=500 12=500;. C ''uni"ati n &

r ad"ast +pt. ;=;50 ;= 00 5=150 ;=770 6=300 9=2005. 4trate,i" #e"tr ni"s 1=750 2=330 2=670 2= 50 3=070 ;=5006. C 'p nents 5=650 6=510 7=;50 =700 =530 =600

>52=?4 >@2B44 752 44 762B44 ?72?44 @72744

7. 4 ft%are f r p rts 3;=000 ;;=000 55=000 75=000 97=000 1=35=000

. 8 'esti" 4 ft%are 10=600 12=000 15=500 20=500 27=000 3;=000TOTAL @2 ?4 652B44 ==>2544 =7?2>44 = B2?44 5>>2744T&e E/e0t+%)i0 I)du(t+y % I)di'

M. Pecht+ R. Shar!a+ ,. Bansal and P. Srini$asan -CA&CE EPSC+ Uni$ersit# f Mar#land

9


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12/88

the $ui#din, $# " s f e#e"tr ni"s industr . LC N* n % rena'ed as ELCINA #e"tr ni"s

ndustries *ss "iati n f ndia. Bas %idened its h ri- ns and $r adened its a"ti ities t the

in"#ude the de e# p'ent f entire #e"tr ni"s and hard%are= in"#udin, " 'p nents &

asse'$#ies= " nsu'er e#e"tr ni"s= te#e" ' industria# D pr fessi na#= defenseD strate,i"e#e"tr ni"s and ther e'er,in, areas #i e 'edi"a# and aut ' $i#e e#e"tr ni"s e'$edded

s ste's and hard%are desi,n.

ELCINA " ntinues t % r t %ards " rre#atin, the " '' n interest f e#e"tr ni" hard%are

'anufa"turers %ith that f 'anufa"turers f e#e"tr ni" 'ateria#s 'a"hiner and ser i"e

pr iders= f r a""e#erati n ,r %th.

ELCINA has ta en the initiati e t "reate a%areness n issues i'pa"tin, hard%are

'anufa"turin, su"h as p #i" and en ir n'enta# de e# p'ents= dra%in, up a %e##< defined

a,enda f r $ th< the E ern'ent as %e## as the industr . ELCINA $e#ie es that the

, ern'ent and the industr need t % r t ,ether t sti'u#ate 'anufa"turin, and "ata# -e an

D e#e"tr ni"s $ ' that is sustaina$#e. n s n" %ith this phi# s ph = ELCINA is persistent#

% r in, f r "han,es that % u#d stren,th ndia s e#e"tr ni"s and 'anufa"turin, $ase and

'a e it a #eader n the % r#d e#e"tr ni"s 'ap.

O;e+;ie8

The electr nic industr# in %ndia t k ff ar und /012 'ith an rientati n t 'ards s3ace and

defense techn l gies . his %as ri,id# " ntr ##ed and initiated $ the , ern'ent. his %as

f ## %ed $ de e# p'ents in " nsu'er e#e"tr ni"s 'ain# %ith transist r radi = #a" & hite

F= Ca#"u#at rs and ther audi pr du"ts " # r te#e isi n s n f ## %ed. n 19 2< a si,nifi"ant

ear in the hist r f te#e isi n in ndia< he , ern'ent a## %ed th usands f " # r F sets t

$e i'p rted int the " untr t " in"ide %ith the $r ad"ast f *sian Ea'es in Ne% 8e#hi.19 5 sa% the ad ent f " 'puters and te#eph ne e "han,es= %hi"h %ere su""eeded $ di,ita#

e "han,es in 19 . he 3eri d 4et'een /056 t /00( 'as the g lden 3eri d f r electr nics

during 'hich the industr# 'itnessed c ntinu us and ra3id gr 'th.

11


13/88


14/88


15/88

Ty0% e/e0t+%)i0( ') MNC %ith a ' dern fa"i#it in an,a# re spe"ia#i-es in hi,h ,rade

" nne"t rs su"h as fi$er pti" inter" nne"ti n s ste's and s'art "ard " nne"t rs.

MIDAS COMMUNICATION

*n ther e a'p#e is the de e# p'ent f ne% te"hn # , ndia s er %n %ire#ess # "a# # p

te"hn # , ! int# de e# ped $ /idas " ''uni"ati n te"hn # ,ies. enet ,r up= %%T Madras

and US 4ased Anal g de$ices inc. Based n the ,igital Enhanced c rdless

telec !!unicati n standard s3ecified 4# the Eur 3ean telec !!unicati ns Standards

institute -ETS% " rre"t pr ides " st effe"ti e si'u#tane us hi,h


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T E INDIAN MARKET

he ,r %in, ndian 'ar et f r e#e"tr ni"s pr du"ts is er :4G25 $n and is ,r %in, at a$ ut<

30H per annu'? *t this rate it is pr !e"ted t e;ceed US


17/88

he " nsu'er e#e"tr ni"s 'ar et is ne f the #ar,est se,'ents in the e#e"tr ni"s industr in

ndia. >ith a !arket si?e f US,< @.50 4illi n in =((1 = "aterin, t a p pu#ati n f ' re than

1 $i##i n pe p#e= the " nsu'er e#e"tr ni"s industr in ndia is p ised f r str n, ,r %th in the

ear t " 'e.

iSu


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19/88


20/88

a%areness a$ ut ne% te"hn # ,ies and pr du"tsK # % aff rda$i#it #e e# f " nsu'er pr du"ts

a' n, the rura# 'asses.

B %e er= these "ha##en,es are ,radua## $ein, addressed. *nd # ed ahead= i4upp#i $e#ie esthat ndia %i## " ntinue t ,r % as an i'p rtant 'ar et f r the ,# $a# " nsu'er e#e"tr ni"s

industr . he future f ndian 'ar et is indeed $ri,ht.

Re$e## s re"ent#


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22/88


23/88

5, E/e0t+%)i0 te/e;i(i%) J $ased n the "ath de ra tu$e % r d ne independent# in =64

by E)1/i(& i);e)t%+ A,A, Ca'p$e## 4%int n and Russian s"ientist ris

R sin,.

=64@ &ee de rest in$ents the “Audi n" a"uu' tu$e that pr ed essentia# te#e"tr ni"s. he *udi n %as the first tu$e %ith the a$i#it t a'p#if si,na#s. ris R sing

" '$ines :i3k 'Fs disk and a "ath de ra tu$e and $ui#ds the first % r in, 'e"hani"a#

F s ste'.

=64 Ca!34ell S'int n and B ris R sing su,,est usin, "ath de ra tu$es t trans'it

i'a,es independent f ea"h ther= the $ th de e# p e#e"tr ni" s"annin, 'eth ds f

repr du"in, i'a,es. *'eri"an Char#es Jen ins and 4" ts'an J hn aird f ## %ed the

'e"hani"a# ' de# %hi#e hi# rans% rth= % r in, independent# in 4an ran"is" = and

Russian P'i,rP F#adi'ir Q% r in= % r in, f r estin,h use and #ater Re*= ad an"ed the

e#e"tr ni" ' de#.

=65> 7ladi!ir G' rkin patents his i" ns" pe a F "a'era tu$e $ased Ca!34ell

S'int nFs ideas. he i" ns" pe= %hi"h he "a##ed an e#e"tri" e eM $e" 'es the " rner st ne

f r further te#e isi n de e# p'ent. Be #ater de e# ps the ines" pe

=65735? A!erican Charies Jenkins and J hn Baird fr ' 4" t#and= ea"h de' nstrates the

'e"hani"a# trans'issi ns f i'a,es er %ere "ir"uits. h t #eft@ en in s Radi is r

/ de# 100 "ir"a 1931= s #d as a it. aird $e" 'es the first pers n t trans'it ' in,

4i#h uette i'a,es usin, a 'e"hani"a# s ste' $ased n Nip % s dis . F#adi'ir Q% r in

patents a " # r te#e isi n s ste'.

=65@ J hn Baird perates 30 #ines f res #uti n s ste' at 5 fra'es per se" nd.

=65 Bell Tele3h ne and the :4 8epart'ent f " ''er"e " ndu"ts the first # n, distan"e

use f F= $et%een >ashingt n ,C and ne' # rk cit# n a3ril 0th . Secretar# f

c !!erce er4ert $er c !!ented+" da %e ha e= in a sense= the rans'issi n f

si,ht f r the first ti'e in the % r#d s hist r . Bu'an ,enius has n % destr ed thei'pedi'ent f distan"e in a ne% respe"t= and in a 'anner hithert un n %nM hi#

rans' rth fi#es f r a patent n the first " 'p#ete e#e"tr ni" te#e isi n s ste'= %hi"h he

"a##ed the 'a,e 8isse"t r.

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24/88

=65B he federa# rati " ''issi n issues the first te#e isi n license ->@98 t Char#es

Jen ins.

=656 7ladi!ir G' r#kin de' nstrates the first pra"ti"a# e#e"tr ni" s ste' f r $ th the

trans'issi n and re"epti n f i'a,es usin, his ne% ines" pe tu$e. J hn aird pens thefirst F studi = h %e er= the i'a,e +ua#it %as p r.

=6>4 Charles Jenkins $r ad"asts the first F " ''er"ia#. he C $e,ins re,u#ar

trans'issi ns.

=6>> % 'a State uni$ersit# ->098 starts $r ad"astin, t%i"e %ee # te#e isi n pr ,ra's

in " perati n %ith radi stati n 4: .

=6>@ A4 ut =(( hundred tele$isi n sets are in use ' rld 'ide. he intr du"ti n f " a ia#

"a$#e= %hi"h is a pure " pper r " pper " ated %ire surr unded $ insu#ati n and an

a#u'iniu' " erin,. hese "a$#es %ere and areused t trans'it te#e isi n= te#eph ne and

data si,na#s. The %st “e;3eri!ental" c a;ial ca4le lines 'ere laid 4# ATHT 4et'een :e'

I rk and Philadel3hia in /0@1. the first regular installati n c nnected Minnea3 lis and

ste$ens 3 int >% in /06/. the ri,ina# L1 " a ia# CBS 4egins F de e# p'ent. he C $e,ins hi,h definiti n $r ad"asts in L nd n.

r thers and 4tanf rd resear"hers Russe# and 4i,uard Farian intr du"ed the # str n in. *I# str n is a hi,h fre+uen" a'p#ifier f r ,eneratin, 'i"r %a es. t is " nsidered the

te"hn # , that 'a es :B < F p ssi$#e $e"ause it ,i es the a$i#it t ,enerate the hi,h

p %er re+uired in this spe"tru'.

=6>6 F#adi'ir Q% r in and RC* " ndu"ts e peri'enta## $r ad"asts fr ' the 'pire

4tate ui#din,. e#e isi n %as de' nstrated at the Ne% r r#d s air and the 4an

ran"is" E #den Eate nternati na# p siti n. RC* 8a id 4arn ff used his " 'pan s

e hi$it at the 1939 r#d s air as a sh %"ase f r the 1st

residentia# spee"h ( R se e#t) nte#e isi n and t intr du"e RC* s ne% #ine f te#e isi n re"ei ers s 'e f %hi"h had t

$e " up#ed %ith a radi if u %anted t hear s und. he 8u' nt " 'pan starts 'a in,

F sets.

=674 ( )eter ld!ark in$ents a @6@ lines f res #uti n " # r te#e isi n.

23


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=67= The CC releases the :TSC standard f r 4lack and 'hite T7.

=67> 7ladi!ir G' r#kin de e# ped a $etter "a'era tu$e the Orthi" n. he Orthi" n

( h t #eft) had en u,h #i,ht sensiti it t re" rd utd r e ents at ni,ht.

=67@ Peter ld!ark = % r in, f r C 4= de' nstrated his " # r te#e isi n s ste' t theCC. Bis s ste' pr du"ed " # r pi"tures $ ha in, a red Eiant s"reen pr !e"ti ns F is first 'ar eted.

=6 @ 4 n intr du"es $eta 'i = the first h 'e ide "assette re" rder.

=6 B 4 $e" 'es the first stati n t s%it"h t a## sate##ite de#i er f pr ,ra's.

2;


26/88

=6B= NBI de' nstrates B8 F %ith 1=125 #ines f res #uti n.

=6B5 8 #$ surr und s und f r h 'e sets ha e $een intr du"ed.

=6B> 8ire"t r ad"ast 4ate##ite $e,ins ser i"e in ndianap #is

=6B7 4tere F $r ad"ast appr ed.=6B@ 4uper FB4 intr du"ed.

=66> C# sed "apti nin, re+uired n a## sets.

=66@ he CC appr es * 4C s B8 F standard. i##i n F sets % r#d


27/88

LCD TELEVISIONS

O/e;i' L T>5 V >5 Wide(0+ee) F/'t39')e/ LCD TVH(

$y Sy)t':

4 nta s hi,h


28/88

LC8 Fs ha e a $ri,htness ratin, f 500 "dD'2 ("ande#a per s+uare 'eter ) and a 16

'i##ise" nd ('s) resp nse ti'e. t s " 'pati$#e %ith ; 0p= 10 0i=and 720p B8 F si,na#s

and has a $ui#t


29/88

he $reathta in,# e#e,ant 8i,i'ate 26


30/88


31/88


32/88

SOME COM9ANYHS $RAND 9RICE FEATURES

L,G,

Si e 9+i0e Fe'tu+e(

F/'t+%) 5= * ?> 0m - =42?44

> b')d e u'/i e+2 544

b')d e u'/i e+2 544


33/88

!%y M': Di: =7 i)0& @2?44

G%/de) Eye2

> b')d G+'44 W (te+e%

(%u)d(2 544 0&'))e/(2 $'((

T+eb/e $'/')0e,

32


34/88

ONIDA

Si e 9+i0e Fe'tu+e(

5= %:y1e) F/'t * ?>0m - =>2664

744W 9,M,9,O, I) bui/t

8%% e+ D,V,M,C,27 u(e+

/%1i)2 LCD +em%te2 e'd


35/88

T+ue F/'t 5= * ?> - 72764

=44


36/88

=7 SY Su


37/88


38/88

54 M =@ * ?= 0m- =52664

5440&'))e/(2

==4 ?4

W 9,M,9,O,2 ? (e/e0t'b/e


39/88


40/88


41/88

ur ai' is t ,ain te"hn # ,i"a# #eadership in the ndian 'ar etp#a"e as a , a# earn the

# e and respe"t f ' re and ' re f ndian " nsu'ers.M

M+,S, ,O&2 9+e(ide)t CEO

S'm(u)1 (%ut&38e(t A(i' +e1i%)'/ &e'd u'+te+(,

SAMSUNG ELECTRONICS ANNUAL RE9ORT

C 'pan pr fi#e 1 st *nnua# rep rt= 200;.

Rep rt f independent a"" untants.

the shareh #ders and ard f 8ire"t rs= 4a'sun, #e"tr ni"s C 'pan Ltd.

e ha e audited the a"" 'pan in, the $a#an"e sheet f 4a'sun, #e"tr ni"s C 'pan Ltd. as

f 8e"e'$er 31= 1997= and re#ated state'ents f in" 'e= appr priati n f retained earnin,s and

"ash f# % f r the ear then ended= e pressed in I rean % n. hese finan"ia# state'ents are the

resp nsi$i#it f the " 'pan s 'ana,e'ent. Our resp nsi$i#it is t e press an pini n= as

independent audit rs= n this finan"ia# state'ent= as t %eather the ha e $een prepared in

" nf r'it %ith finan"ia# a"" untin, standards ,enera## a""epted in the repu$#i" f I rea.

r this purp se= %e " ndu"ted a audits %ith a"" rdan"e %ith auditin, standards ,enera##

a""epted in the repu$#i" f I rea. n ur pini n the finan"ia# state'ents referred t a$ e

present fair# = in a## 'ateria# respe"ts= this finan"ia# p siti n f 4a'sun, #e"tr ni"s C 'pan

Ltd. as f 8e"e'$er 31=1997= as the resu#ts f its perati n= the "han,es in its retained earnin,s

and ts "ash f# %s f r the ear then ended. n " nf r'it %ith finan"ia# a"" untin,s standards

,enera## a""epted in the repu$#i" f I rea.

*s further e p#ained in n te 2 f finan"ia# state'ent= 1997 the " 'pan "han,es its p #i" f r

f rei,n "urren" trans#ati n and e tended the usefu# #i es 01 pr pert = p#ant and e+uip'ents.

SAMSUNG 9ROFILE

;0


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Samsung Profile 2008

here er u are... in the hust#e f the streets r the " 'f rt f the h 'e...4a'sun, is part f

the fa$ri" f ur #ife. *s a ,# $a# #eader %e are at the f refr nt f "han,e= anti"ipatin, t da

%hat ur "ust 'ers ar und the % r#d %i## %ant t ' rr %.

;1


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* SAMSUNG's History Menu Link

•

< 2000< resent i neerin, the 8i,ita# *,e • < 1997


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• N .1 % r#d%ide 'ar et share p siti n f r Fs a"hie ed f r the 9th +uarter in a

r %

544

• N .1 % r#d%ide 'ar et share p siti n f r Fs a"hie ed f r the se enth +uarter in

a r %• 8e e# ped the % r#dUs first 30n'


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T IS WARRANTY IS NOT A99LICA$LE ON ANY OF T E FOLLOWING CASES 3

1. he %arrant "ard is n t du## fi##ed and 'ai#ed $a" t ser i"e "entre f r re,istrati n

$ the pur"haser.

2. he " 'p#eted %arrant "ard is n t presented t pers nne# at the ti'e f repair .

3. he pr du"t is n t pur"hased fr ' auth ri-ed dea#er .

;. he pr du"t is n t used a"" rdin, t instru"ti ns ,i en in the instru"ti n 'anua# .5. defe"ts "aused $ i'pr per use as deter'ined $ " 'pan pers nne#.

6. / difi"ati n r a#terati n f an nature is 'ade n the e#e"tri"a# "ir"uit .

7. insta##ati n repair % r is "arried ut $ pers ns r a,en"ies ther than auth ri-ed $

the " 'pan .

. 4ite (pre'ises %here the pr du"t is ept )" nditi ns that d n t " nfir' t the

re" ''ended peratin, " nditi n f the 'a"hine .

9. he ri,ina# seria# n . is re' ed r a#tered fr ' 'a"hine r "a$inet .10. defe"ts due t "ause $e nd " ntr # #i e #i,htenin, =a$n r'a# #ta,e= a"ts f , d r

%hi#e in transit t ser i"e "entre r pur"haser s residen"e.

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4a'sun, ndia e#e"tr ni"s #td. a #eadin, pr ider f hi,h te"h " nsu'er e#e"tr ni"s pr du"ts in

the " untr .has $een peratin, in ndia sin"e 1995. he 4a'sun, ndia pr du"t p rtf #i

" 'prises f " # ur te#e isi n in the ran,e 1;M


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LITERATURE REVIEW

T %


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• R&8 and /ar etin, %i## ha e t % r "# se# t ,ether. R&8 %i## ha e t p#a a r #e in

" st inn ati n= %hi"h "an "ut " 'p nent " st and raise perf r'an"e. he nu'$er f

defe"ti es has t $e redu"ed at ne,#i,i$#e #e e#s. he +uest sh u#d $e t d e en $etter.

a"h asse'$# #ine "an $e 'ade t " 'pete %ith the ther.• Fita# t the spread ut is the re


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p# rat r resear"h stud are a#s ter'ed as f r'u#ate resear"h studies. he 'ain purp se f

su"h stud is that f f r'u#atin, a pr $#e' f r ' re pre"ise in esti,ati n r f de e# pin, the

% r in, h p thesis fr ' an perati na# p int f ie%. he 'easure e'phasis in su"h studies isn dis" er f idea and insi,ht. *s su"h resear"h desi,n appr priate f r su"h studies 'ust $e

f#e i$#e en u,h t pr ide pp rtunit f r " nsiderin, different aspe"t f a pr $#e' under

stud . n$ui#t f#e i$i#it in resear"h desi,n is needed $e"ause a resear"h pr $#e'= $r ad#

define initia## is transf r'ed int ne %ith ' re pre"ise 'eanin, in e p# rat r stud .

DESCRI9TIVE RESEARC STUDIES

8es"ripti e Resear"h 4tudies are th se studies %hi"h are " n"erned %ith are " n"erned %ith

des"ri$in, the "hara"teristi"s f a parti"u#ar indi idua#= r f a ,r up. 4tudies " n"erned %ith

narrati n f fa"ts and "hara"teristi"s " n"ernin, indi idua#= ,r up r situati n are a## e a'p#es

f des"ripti e resear"h stud ' st f the s "ia# resear"h stud ' st f the s "ia# resear"h

" 'es under this "ate, ries.

SAM9LING DESIGN

hen fie#d studies are underta en in pra"ti"a# #ife= " nsiderati n f ti'e and " st a#' st

in aria$# #ead t se#e"ti n f resp ndents i.e.= se#e"ti n f n# a fe% ite's. he resp ndents

se#e"ted sh u#d $e as representati e f the t ta# p pu#ati n as p ssi$#e in rder t pr du"e a

'iniature "r ss se"ti n. he se#e"ted resp ndents " nstituted the sa'p#e and the se#e"ti n

pr "ess is "a##ed sa'p#in, te"hni+ue. he sur e s s " ndu"ted are "a##ed sa'p#e sur e .

* sa'p#e desi,n is a definite p#an f r $tainin, a sa'p#e fr ' a ,i en p pu#ati n. t refers t

the te"hni+ues r the pr "edure the resear"her % u#d ad pt in se#e"tin, ite's f r the sa'p#e.

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r " ##e"tin, pri'ar data fr ' the sa'p#e "ust 'er th u,h the +uesti nnaireDans%er

pr t " # pr "ess= %as used t ,et su$stantia# a' unt f inf r'ati n fr ' the 'e'$ers f the

tar,et p pu#ati n s that indu"ti e= # ,i" and pr $a$i#isti" inferen"es= rather than dedu"ti e

reas nin, "an $e in" rp rated in stud the "areer ,r %th and ! $ satisfa"ti n f the e'p# ees.here "an $e f ## %in, t pes f sa'p#in, desi,n.

9RO$A$ILITY SAM9LING

r $a$i#it sa'p#in, is a#s n %n as rand ' sa'p#in, r "han"e sa'p#in,. :nder this

sa'p#in, desi,n e er ite' f in"#usi n in the sa'p#e. t is= s t sa = a # tter 'eth d in %hi"h

indi idua# units are pi" ed up fr ' the %h #e ,r up n t de#i$erate# $ut $ s 'e 'e"hani"a# pr "ess.

NON39RO$A$ILTY SAM9LING

N n pr $a$i#it sa'p#in, is that sa'p#in, pr "edure %hi"h d es n t aff rd an $asis f r

esti'atin, the pr $a$i#it that ea"h ite' in the p pu#ati n has f $ein, in"#uded in the sa'p#e.

On


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he tas f " ##e"tin, the data $e,ins after a resear"h pr $#e' has $een defined and resear"h

desi,nDp#an "ha# ed ut. hi#e de"idin, a$ ut the 'eth d f data " ##e"ti n t $e used f r the

stud the resear"her sh u#d eep in 'ind t% t pes f data i-.= pri'ar & se" ndar .

Se0%)d'+y D't' the se" ndar data are th se %hi"h ha e $een a#read " ##e"ted $

s 'e ne e#se and %hi"h ha e a#read $een passed thr u,h the statisti"a# t #.

4e" ndar data are statisti"s n t ,ather f r the i''ediate stud and hand $ut f r s 'e ther

purp sesM

4e" ndar data "an $e "#assified int @<

=- I)te+)'/ Se0%)d'+y D't'

8ata that are ri,inated %ithin the fir' f r %hi"h the resear"h is $ein, " ndu"ted are interna#

data. f the are " ##e"ted f r s 'e ther purp ses= the are interna# se" ndar dataM.

5- E:te+)'/ Se0%)d'+y D't'

he se" nd f r' f se" ndar data is e terna# s ur"es %hi"h is ,enera## pu$#ished and are

a ai#a$#e in different f r' and different s ur"es.

T%%/( % Se0%)d'+y D't' 0%//e0ti%)

9+im'+y d't' he pri'ar data are th se %hi"h are " ##e"ted afresh and f r the first ti'e=

and thus happen t $e in ri,ina# in "hara"ter.

ri'ar data 'a $e des"ri$ed as th se data that ha e $een $ser ed and re" rded $ the

resear"hers f r the first ti'e t their n %#ed,eM.

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=, %8 M')y Te/e;i(i%) $+')d Y%u K)%8Q

*i- L,G, *ii- Vide%0%) *iii- S%)y *i;- 9&i/i


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L,G 3 >4

Vide%0%)e 3 =@

S%)y 3 =>

9&i/i


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Vide%0%)e 3 =>

S%)y 3 =5

9&i/i, %8 m')y ye'+( d% y%u &';e te/e;i(i%)Q *i- Le(( t&') = ye'+ *ii- 5 J > ye'+ *iii- > J ? ye'+*i;- M%+e t&') ? ye'+

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INTER9RETATION

I) t&e (u+;ey 0%)du0ted by me2 I %u)d t&'t ?


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I) t&e (u+;ey 0%)du0ted by me2 I &';e %u)d t&'t i) utu+e i) 0'(e % e:0&')1e % e+ %+

0&')1e (%


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INTER9RETATION

I) t&e (u+;ey 0%)du0ted by me2 I &';e %u)d t&'t


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*i- S0&eme( *ii- u'/ity *iii- Fe'tu+e(*i;- Di(0%u)t *;- Te0&)%/%1y Im4

Fe'tu+e 3 >4

Di(0%u)t 3 ?Te0&)%/%1y Im


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RECOMMENDATION AND SUGGESTION

da #ife see's i'p ssi$#e %ith ut the e#e"tr ni" that f r' a 'a! r part f hu'an #ife. Can

u i'a,ine an e enin, %ith ut the te#e isi n set> Or a h t "up f " ffee at the press f the

$utt n > he " n enien"e f #i in, a $a"he# r s #ife than s t the 'i"r %a e>

#e"tr ni"s is seein, su"h ad an"e'ent that s"ientists in the re"ent past are % r in, t %ards

$rin,in, t the f re the fun"ti nin, f artifi"ia# inte##i,en"e. hi"h the "#ai' % u#d redu"e

'an s # ad $ a#' st ha#f. % see's t ta## a'a-in,?

e## n the $ri,hter side #ife 'a $e" 'e fast pa"ed and si'p#e= as e er thin, % u#d

happen %ith the press f a fe% $utt ns n"e the %ired " nne"ti ns ha e $een 'ade@ $ut then

there is the f#ip side< $e" 'in, a s#a e f the aut 'ated #ife.

his $asi"a## i'p#ies that in "ase f an e#e"tr ni"s $rea d %n= the first thin, that a pers n

d es is press the pani" $utt n and then fee# t ta## i'' $i#e and para# -ed unti# thin,s are

ne"essar t $a#an"e #ife< 'anua# and e#e"tr ni"s.

On the $asis f findin, f the sur e a' here $ su,,estin, s 'e p ints@• C 'pan sh u#d ,i e e'phasis n the sa#es pr ' ti n 'easure in rder t in"rease the

$rand a%areness.

• Credit pr fi#e "an further in hen"e the sa#es as 'an f the pe p#e d n t find it

appr priate t in est in su"h at thin, $earin, this 'u"h pri"e as ne ti'e.

• *t #east there 'ust $e s 'e t pes f ad ertise'ent "a'pai,n t pr ' t the sa#es f

te#e isi n in Lu" n %

1


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CONCLUSION

e#e isi n industr $ased n fast " nsu'er , ds and the $etter pp rtunit is there f rentrepreneur. 8e'and f te#e isi n ne er de"#ine and tat is there f r entrepreneur.

8e'and espe"ia## fr ' #d ,enerati n " ntinues t $e unsatisfa"t r and t ha e a ne,ati ei'pa"t n the d na'i"s f " ''er"ia# inter"han,e pr du"ti n #u'es and pri"in, p #i"iesend up adaptin, t this situati n %ith strate,ies that ai' essentia## at defendin, p siti ns.

ndustr is ai'in, at un, ,enerati n.

n the 'eanti'e h %e er te#e isi n " 'panies are $ein, as ed t " ntinue their eff rts t'aintain their " 'petiti eness. his is a#s $e"ause s 'e diffi"u#t situati n are $e,innin, tspread in the industr and " 'panies 'ust stri e t a id # sin, their " 'petiti e ed,e.

e "an su''ari-e as@

• L,G is n the t p sp t.• L,G and Vide%0%) has a $rand i'a,e and ,eneri" na'e in #e"tr ni" , ds.• ndustr ' st f the "ust 'er ha e the preferen"e f S%)y er the ther $rand.• he " nsu'er n# s%it"hed t ther $rands %hen the pri"e ran,e is t hi,h.• L,G2 Vide%0%) ')d S%)y are the 'a! r " 'petit rs in ndustr .• S'm(u)1 has er , d distri$uti na# "hanne# in " 'paris n t ther $rands.

3


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B $ and ther he#p referred durin, the de e# p'ent f this rep rt are as f ## %@

1) t#er= hi#ip M'+.eti)1 m')'1eme)t” pu$#ished $ pears n edu"ati n(sin,ap ur) t. Ltd.

2) I thari= C.R “Re(e'+0& Met&%d%/%1y” pu$#ished $ ne% a,e internati na# (p)#td.

• %%%., ,#e." '

• %%%.te#e isi n." '

• %%%.sa'sun,." '

• i'es f ndia

• %%%.iupindia." '

ANNE URE

UESTIONNAIRE

5

http://www.google.com/http://www.television.com/http://www.samsung.com/http://www.iupindia.com/http://www.google.com/http://www.television.com/http://www.samsung.com/http://www.iupindia.com/


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TO9IC A (tudy % m'+.eti)1 (t+'te1y % Te/e;i(i%) I)du(t+y i) Lu0.)%8,

N'me ZZZZZZZZZZZZZZZZZZ C%)t'0t N%, ZZZZZZZZZZZZZZZZZZZZZZZ Add+e(( ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

=, %8 M')y Te/e;i(i%) $+')d Y%u K)%8Q *i- L.E. *ii- Fide " n *iii- 4 n *i;- hi#ips

*;- Onida *;i- 4a'sun, *;ii- Others

5, At t&e , %8 m')y ye'+( d% y%u &';e te/e;i(i%)Q *i- Less than 1 ear *ii- 2 3 ear *iii- 3 5 ear

*i;- / re than 5 ear

7, W&i0& b+')d 8i// y%u


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D'te ZZZZZZZZZZZ Si1)'tu+e

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