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8/8/2019 Role of Electronic Media2003
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INTRODUCTION
Role Of Private Electronic Media
Effects Of Private Electronic Media
Conclusion
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INTRODUCTION
Privatization means shifting of the
production of a good or the provision of aservice from the government to the private
sector, often by selling government-owned
assets.
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India has more than 133 million homes withtelevision sets,
- 422 Television Channels across India.
- 338 FM Radio stations running in 91 cities.
The annual growth rate in the next five years
- Television industry is projected to be 22%.
- Radio industry is growing at 28%.
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Privatization of Television
In 1992, Sun TV (India) was the first private channel to
launch in South India and today it has more than 20
channels in 4 languages namely Malayalam, Kannada,
Tamil and Telugu.
In 1995, to provide more news and more information Zee
TV came into the platform with news channel Zee News.
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Privatization of Radio
In 1999, privatization process began but it came into existence
in the year 2001 when the license given to private radio
broadcasters.
In 2004,Emergence of the Community Radio began with the
objective of
- To enhance the capacities of local people to work together
to tackle a range of social problems, including poverty andexclusion through radio.
- To nurture the creative talents of the community and to
provide a forum for a diversity of opinions and
information.
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Introduction
ROLE OF PRIVATE ELECTRONIC MEDIA
Effects Of Privatization
Conclusion
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ROLE OF PRIVATE ELECTRONIC MEDIA
BUSINESS MODEL
Sponsored Serials
Time slot on a particular terrestrial / satellite channel is paid on a
prescribed telecast fees and in return, is allotted free commercial time.Effectively, the total cost includes the cost of production & telecast fees.
Commissioned Serials
Satellite / terrestrial channels commissions the producers for production of
serials on a fixed per episode amount and in some cases, the Television
Rating Points (TRP) linked incentives.
Satellite channels includes - Star, Sony, Zee, Sahara, Asianet, Eenadu TV,
Star Vijay, Raj TV, Jaya TV, Alpha TV work on commissioned model.
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VIEWERSHIP
TAM Peoplemeter System
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MARKET SHARE
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SEGMENTATION
All- India channel market share in Q 09 (%)
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An overview of the Indian television market
(Copyright 2009 DRAFTFCB+Ulka Advertising Pvt. Ltd. All Rights Reserved.)
India has about 133 million TV homes of which,
Cable & Satellite (C&S) services are present in 76 million (57%) of the
homes.
Public TV homes which have DD and free-to-air channels form 32%.
DTH (Direct to home) services comprise 11% of the total market with 14
million homes in all.
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Introduction
Role Of Private Electronic Media
EFFECTS OF PRIVATIZATION
Conclusion
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EFFECTS OF PRIVATIZATION
BENEFITS OFPRIVATEELECTRONICMEDIA
TELEVISION
Varity of contents - Sports, Business, Cartoons, Entertainment,
Music, Religious, and various Soaps.
Instant news update globally.
More job opportunities.
Played a vital role in overcoming the recession.
Exposes the scams in different sectors.
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RADIO
Energetic and interactive talk shows.
Providing information about the current affairs as
creatively as possible with entertainment.
Variety of shows Music, Chat show, Social issues,
women empowerment and social justice.
Offering participation though various contests while
promoting the brands.
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ECONOMY/REVENUE
(HSBC Report and others)
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Radio
Private FM radio - fastest growing segment in the media
with around 28 per cent growth in advertising revenues.
According to the PWC study, revenues are likely to grow
- At 24 per cent annually in the next 5 years.
- Moreover, it is expected to increase from $ 133.52
million to $ 218.49 million in the next two years.
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Television
According to Federation of Indian Chambers of
Commerce and Industry, the private television industry,
currently valued at about $ 4.63 billion, will expand by
14.5 % between 2009 - 2013.
Television channels such as Cartoon Network, Pogo,
Disney, MTV and Star Plus are expanding their productrange to tap India's growing $ 125.9 million licensing
and merchandise market.
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Introduction
Role Of Private Electronic Media
Effects Of Private Electronic Media
Conclusion
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CONCLUSION
Due to Globalization of economy, there is a growth in
Foreign Direct Investment (FDI)
- New York Times (5% stake in Deccan Chronicle's Solu.)
- Hubert Burda (joint printing venture with HT Media),
- NBC Universal (26% stake in NDTV),
- Walt Disney (32% stake in UTV),
- Viacom (JV with Network 18),
- UK's Daily Mail (JV with India today to launch Mail Today)
- CNN, CNBC (tie-up with Network 18), etc.
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Indias growing market in the global entertainment
and media (E&M) space will be over Rs 1 Lakh Cr
by 2011.
The global E&M industry is growing at a compound
annual rate of 6.4%.
Corporate world achieving new hikes with the
support of private channels.
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Due to highly fragmented viewership there has been
an increase in preferred niche channels.
The rollout of CAS & DTH services has enabled
consumer to view channels according to his wishes.