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Role of Consumer Engagement Measures in Controlling Post Purchase Dissonance(1)
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![Cognitive dissonance and social change€¦ · cognitive dissonance affects people’s feelings and behavior [see, for example, Aronson (1980)]. This paper focuses on ‘moral dissonance’:](https://img.dokumen.tips/doc/110x75/607113afecdff0715c564b33/cognitive-dissonance-and-social-cognitive-dissonance-affects-peopleas-feelings.jpg)
