REAL-TIME SOCIAL PROFILING

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ROIALTY is a real-time social profiling and segmentation platform that introduces people-centric social-data as a key success factor to drive a return on media buying, CRM investments and loyalty programs. A private, innovative start-up founded in December 2014 by a team of experienced internet-focused managers from KPMG, NTT DATA, ORACLE together with talented digital native entrepreneurs.Based in Milan, with offices in Parma and London, ROIALTY is supporting innovative leading clients in FMCG Retail, Finance and Telco/Media markets. Global partners such as Accenture, Maxus Global and NTTData choose ROIALTY to support happy clients including Artsana Group, Barclays, Bongrain SA, Procter & Gamble (Fater Group) and UnipolSai Insurance among many others.

UNIQUE SELLING PROPOSITION

PARTNERS

YOUR FUTURE

ROIALTY PLATFORM

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The ROIALTY Customer is able to analyze millions of records using public and proprietary data to enrich customer identities and build targeted audiences, through:

Unify Social Identity by connecting social accounts, emails, and loyalty program IDs to create a unique customer profile.Collect demographic, interests and behavioral data from customers’ social profiles and interactions across different touch points and social pages to create the extended user social profiles.Use enriched Social Identity data to build effective clusters based on customized segmentation criteria, reach custom audiences and find leads similar to existing customer segments.

BENEFITSCRM Social Enrichment: Update and complete customer profiles with social insights about their interests and passions, data about their interactions with competitors and public demographic information available on social networks.Real-time Triggers for Marketing Automation: Nurture marketing automation tools. This system identifies high-return events (complaints on social networks or interaction with a product) in real-time and creates triggers to automatically activate the preferred platform.Fully Integrable: Full set of API and connectors to digital and physical channels: business apps (e.g. CRM, web analytics, marketing automation), digital media (e.g. website, mobile apps, DEM), public social channels, stores, retail or legacy channels (e.g. digital signage, vending machines).

CUSTOMER PROFILINGSocial data enhances your segmentation strategy and real time

events nurture your marketing automation platform.

HOW IT WORKSContacts Import: The solution can operate either starting from an email contact or from one or more social handles, acquired via a social login system.

Matching Service: ROIALTY searches through public data to find similarities between the contact attributes and potential matches for his social accounts. Based on the correspondence between input data and collected social data, each match is assigned to a confidence level.Profiling Service: ROIALTY analyzes data collected from the public profile, interactions and social graph of each account, and aggregates them to build a unified interests profile for the contact. Social feeds are continuously monitored and converted into user-centric interactions that are used by ROIALTY to build and update the contact profiles.

Segment Service: Interests, activities, demographic and other company data are combined to define specific segments used for targeted marketing initiatives and personalized calls to action on the different channels.

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Tom H. – M – 41 years old – Milan – Very interested in finance but not yet a trader.Tom is a Roialty Bank customer and an active user of the mobile app of Roialty Bank.

From the mobile app analytics we know that Tom is not using the online trading services provided by the app. This information is sent to the solution as a custom channel event (i.e., every time a tracked user opens a module of the mobile app, this action is sent from the Analytics platform to ROIALTY).

From ROIALTY Customer Profiling, we know that Tom has strong interests in investing and trading.Based on his interests and no activity on the app trading module, Tom is added to the “Potential Traders” segment.When Tom connects to the mobile app again, he is prompted with a call-to-action specific to the segment “Poten-tial Traders”. If he watches a video that explains the benefits of the online trading services of the app and answers a simple question at the end of the video, he will be rewarded with a special zero-commission offer that he can activate for a limited time.

Tom starts his trading activity encouraged by the offer.

USE CASE - Customer Engagement in Finance

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THE TAXONOMYThe solution relies on a consolidated taxonomy generated from several successful projects.

Categories Example of Subcategories... ...Gaming Consoles, Role Playing, BrandsHealth Nutrition, Wellness, MedicineHobbies and Leisure Humor, Entertainment, FitnessHome and Garden Gardening, Furniture, AppliancesMovies and TV Movies, TV Series, Talk SeriesMusic and Radio Artists, Radio, VenuesNews and Media Journalism, Social Media, BroadcastingPets and Animals Animal Rights, Dogs, CatsPolitics and Government Politics, Law, InstitutionScience Biology, Physics, Social SciencesSociety Religion, Social Issues, EnvironmentSports Football, Motor Racing, RunningStyle and Fashion Shopping, Luxury, Clothing... ...

26 categories300+ subcategories3000+ classified keywords

“Users interests and activities are automatically associated with one or more concepts of the ROIALTY classification system. The solution allows to customize the standard taxonomy, defining new segments and criteria.”

Illustrative

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DIGITAL ENGAGEMENTAutomatically provide tailored content or call-to-action,

based on user’s profile, interests and preferences,to drive social logins and increase engagement.

The ROIALTY Engagement component allows marketers to define profile-driven strategies to deliver a targeted, person-alized customer experience and to maximize conversions.It allows you to:

• Define tailored customer journeys, mapping specific calls-to-action for interactions on different touch points. • In-app integration of gamification dynamics such as points, badges, missions and rewards integrated with social systems and real-time notifications. • Associate engagement content such as missions and offers to specific user segments. • Personalize interaction types and content based on users segments and interaction channels. • Track interactions on proprietary and third party applications to trigger the most suitable mission or offer in real-time.

BENEFITSEarn More First-party Data from Users: Social login increases registration rates and minimizes barriers to site entry and provides permission-based access to users’ first-party identity data.

Personalize the Customer Journey: Define personalized and truly captivating calls-to-action, missions and rewards to catch users attention and encourage them to connect via social login or to complete their user profile.

Increase Reach: Get users engaged in social missions like sharing links or using a specific hashtag and leverage word-of-mouth.

HOW IT WORKSCampaigns: The campaign manager lists your campaigns with information about status, number of missions, start and end date for each campaign. Choose the appropriate campaign type, set duration and visibility rules and organize missions or aggregate a subset of them under a specific achievement.

Missions: Any behaviour that the brand is willing to encourage. A mission might be targeted on a specific segment to challenge users to share on social networks or contribute content to a community. Many mission templates are available and ready-to-use.

Rewards: Choose the most suitable reward between badge, retail coupon, online discount code, loyalty program bonus and more. Set the preferred unlock mode and its segment/visibility rules.

PROOF OFPURCHASE

TRIVIA SOCIAL PROFILE INTERACT CREATE

MISSION TYPES

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Chicco (Artsana Group) is the leading global player within the babycare industry. They chose ROIALTY to address 3 priorities: • To enrich profiling attributes of the users • To test the effectiveness of coupons as rewards • To measure conversion rates across the journey

Let’s see how it works. • Chicco promotes the launch of club.chicco.it on Facebook. • The ads link to the brand new loyalty program homepage on club.chicco.it • Through a social login registration, user accesses the loyalty program. • User completes his profile and connects social accounts in order to get new points. • User completes missions like surveys and social shares to get more points. • Every profiled user is engaged with personalized content based on the (interest, behavioral) segment he/she belongs to. •As user reaches a reward threshold, a unique discount coupon is unlocked for download. •User goes to store and gets 10€ discount on a 20€ purchase.Results:Registration rate: 17%Active users: 78% (13% of total users)Coupons rewarded: 31% (5% of total users)

CASE HISTORY - Chicco Club Launch, Artsana Group

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SOCIAL INTELLIGENCEAnalyze social audience demographics, interests and behavioral data to gain rich social insights

and deliver precise look-alike campaigns.

End-to-end SaaS solution that gathers the entire social web and delivers actionable insights regarding social properties, conversations, audiences and topics by tracking all relevant content and interaction around a brand.The platform allows you to track a huge set of social media data and to drill down to provide geographic, demographic, and psychographic insights and monitoring performance against competitors while planning, measuring and engaging influencers all in one place.

BENEFITSAudience Analysis: Analyze any public interactions for a specific audience (e.g. who is talking about a specific topic, people interacting with one or more specific brands) and get insights into the interests of the audience, which brands and influencers they interact with most, which are the topics and hashtags with the highest level of engagement. Then compare these insights with the different samples.

Social Analytics: All essential Facebook, Twitter and Instagram metrics: measure the performance of social channels and compare it with competitors and industry best practices.

Social Listening: Analyze in real time what happens online: check your brand reputation, measure the impact of your campaigns, identify influencers and leads and discover emerging and trending hashtags and links.

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KEY FEATURES Marketing Personas and Influencer Insights: Track leads, customers and influencers in real time and divide them into segments according to their interests and online behaviour. Track every interaction and measure the impact of the most active users within your, as well as your competitor’s, network.

Measure and Compare Performance: Measure your social channels success through the most updated reach, engagement and responsiveness metrics. Enhance your editorial strategy and ADV spending effectiveness on Facebook, Twitter and Instagram. Compare your performance with your competitors and learn the industry best practices.

Real-time Actionable Alerts: Get real time alerts when an important event occurs within your web and social scenarios.Events can be set up using every metric, variation, keyword, author, as well as combining these variables without limit. This will allow you to discover, for example, if a competitor starts ADV campaigns or launches a successful initiative.

Discover Leads, Requests and Crisis: Find leads in interest/buying processes while they post, comment or tweet referring to brands, products, issues or qualitative features. Thanks to the semantic and contextual analysis, every interaction can reveal a new prospect to engage or a new emerging topic.

Social caring: Be the first to answer user’s specific questions on social networks. Thanks to the semantic engine, every public or private request can be automatically analyzed. You can assign a priority to a request based on its topics or the user profile.

Track Hashtag, Keyword, Phrase and Url: Track hashtags, keywords, authors in real time. Discover who interacts on a specific topic and who contributes in expanding its reach. Calculate the impact of every author and content and measure the performance of your “140-character” initiatives.

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KEY FEATURES

Track and monitor reputation, brands, markets, customers, products, competition thanks to our semantic engine. Map interests and behaviors into detailed customer personas directing you to the optimal media, topics and targets for your communication.

Discover that portion of the market that is actively seeking products like yours or interacting with your competitors: know where they are active and what topics really matter to them. Get ready to enter into the conversation.

Engage users with the most suitable content based on their specific interests and preferences. Motivate your customers to engage in high-value activities that have bottom line impact on your business.

Connect your loyalty programs, track purchases through unique coupons and discount codes, and reward users accord-ing to their online and offline actions.

BUILD LASER-SHARP MARKETING STRATEGY

FIND AND REACH NEW MARKET NICHES

PERSONALIZE ENGAGEMENT AND DRIVE CONVERSIONS

OMNI-CHANNEL LOYALTY

CRM social enrichment means that you can now update and complete your customer profiles with public demographic information available on social networks and use them for the analysis of aggregate data.

ENHANCE YOUR CRM

ROIALTY integrates your marketing automation tools: it identifies high-return events in real-time and create triggers to automatically activate your preferred platform. Intelligence enhances automation!

SPOT REAL-TIME TRIGGERS FOR MARKETING AUTOMATION

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Maurizio FerrarisCEOGraduated from the University of Milan in Computer Science, he is an expert in business models, communication and digital marketing. He contributed to the start of web portals and e-commerce in Italy participating directly to the design and implementation of the main media and finance portals as a manager of international consulting firms such as KPMG Business Advisory services, Etnoteam (now NTTData) and TASNCH. With the arrival of the social media wave, he move to the start-up arena founding BEWE, a digital marketing agency, and now ROIALTY product company where he has the role of CEO. In ROIALTY he manages strategic alliances and investor relations supporting the international business development and partner’s growth.

Stefano TonellaCOOBrings deep knowledge and 8+ years experience of program and project leadership in software development, digital & social media and technology driven projects. Graduated from the Bocconi University in Milan, he has been involved from the beginning in the digital media world, working as Chief Digital for Ponderosa Music & Art. Digital entrepreneur from 2007, when he founded Beatall, a startup specialized in social media for Cultural Industries. Beatall later became the innovative digital marketing agency BEWE, where he assumed the role of COO. From 2014 he’s also co-founder and COO of the product company ROIALTY. At ROIALTY he manages the software factory and the operations underlying platform design, development and services.

Dario ManuliProduct strategy director

He founded and managed the start-up of 3 digital ventures in 6 years. Beatall (2008): digital marketing for cultural industries such as music labels, artists and festival. Bewe (2011): social media agency that helps brands to engage customers and gain advocates through social media. ROIALTY (2014): real-time customer profiling platform where he is in charge of product strategy and marketing operations. He has the honor to act as Vice President for CIWF Italia Onlus, fighting for an improved food system, sustainable both for humans and animals and for the planet. Since his graduation, he has been collaborating with Bocconi University where he teaches a workshop on food sustainability.

linkedin.com/in/maurizioferraris linkedin.com/in/stefanotonella linkedin.com/in/dariomanuli

Vieri EmilianiProduct Innovation DirectorVieri brings 25 years of technology, R&D, engineering and business development management experience in the Information Technology industry. He studied Physics at the University of Parma and as a fellow at CERN (Geneva). He has extensive experience in Information Retrieval, Natural Language Processing, Information Access Management and Data Science. Founder of Intext, ROIALTY’s joint partner for the semantic data platform layer, he joined ROIALTY as Product Innovation Director.

linkedin.com/in/vieriemiliani linkedin.com/in/giamma linkedin.com/lorenzo-melegari

Gianmaria ClericiPlatform Delivery ManagerGraduated from the University of Milan in Computer Science, he started working with the prestigious Olivetti and with them he transferred, in 1989, to the Silicon Valley in their R&D center. In California, he has worked as Principal Developer/ SW Architect for various SW/internet companies, both small and large, like Oracle, Healtheon/WebMD, Epicentric/ Vignette and Bridgestream. After 22 years experience in the U.S., he has returned to Italy where, since 2013, has taken on the role of Delivery Manager for the ROIALTY’s Development Factory.

Lorenzo MelegariService Innovation ManagerLorenzo has worked with distributed systems since his graduation in 2009. Focusing initially on distributed and federated search systems he has become responsible of an entire real-time distributed social media monitoring system using several different analysis paradigms, using a traditional big data approach to stream analytics. A great proponent of microservices and lambda architecture since its formalisation, he has been working on reactive patterns and architectures as the way forward to resilience.

KEY TEAM MEMBERS

ROIALTY SRLVia Stefanardo da Vimercate, 2820128 Milano - ITALY ROIALTY LTD90 Long Acre, Covent GardenLondon WC2E 9RZ - UK

info@roialty.comwww.roialty.com

roialty.com

MILANO | LONDON | PARMA

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