Roger McNamee presentation€¦ · Business Development ! time Accountant ! time Office Manager CTO/Developer Sys Admin Sys Admin Technology Programs Finance/Admin Developer Volunteer

Confidential: do not distribute.1

Wikimedia Foundation


Agenda

Wikimedia Foundation, Inc.

1) A little history: Traffic, Content, Technology, Organization

2) Org charts yesterday & tomorrow

3) Budgets yesterday & tomorrow

4) Detail: the past year

5) Detail: the coming year

6) Appendix: screen-captures etc.


The Basics


1) 9,000,000+ articles

2) 250+ languages

3) 6,000,000 user accounts on enWP alone

4) Global top-10 website (Alexa, ComScore, Nielsen)

5) Ahead of Amazon, eBay, Microsoft, BBC, CNN, etc.

6) Free of charge, free of advertising, freely editable


History: traffic over time (Alexa)


History: traffic against reference sites


History: traffic against news media sites


History: traffic against pure-play internet sites


History: Wikipedia passes other sites

britannica.com

m-w.com

archive.org

nytimes.com

bbc.co.uk + cnn.com

weather.com

blogger.comamazon.com

microsoft.com


History: content milestones

Wikibooks launches

100,000 articles

1,000,000 articles+ Wikimedia Commons launches

Wikinews launches: covers Asian tsunami

Study: Wikipedia accurateWikiversity launches

Study: WP collaboration works

Virginia Tech; Wikinews comes of age


History: technology milestones

First large-scale bot usage

First official MediaWiki release

New release offers CSS, metadata, templates

Yahoo gives access to servers (Korea)

Kennisnet gives access to servers (NL)Major backend redesigns and UTF-8

Google Earth co-pro.

Offline reader demonstrated

Embedded video deployed

Toolserver launch


History: organizational milestones

Foundation established

Board established

First staff member hired

Interim ED hired Board reorg

First audit New ED

1 23 4

7810

9

Number of employees

12

5

TODAY


Org Chart [Past: June 2007]

Vacant

COO

Business Development ! time

Accountant ! time

Office Manager

CTO/Developer

Sys Admin

Sys Admin

Technology

Programs

Finance/Admin

Developer

Volunteer Coordinator

Chapters Coordinator

Communications

Major issues: 1. Insufficient leadership 2. No legal counsel3. Insufficient support for financial sustainability4. Insufficient technical resources

10 positions=450K


Org Chart [Phase 1: June 2008]

Executive Director and Deputy Director

CFOO

Fundraising

Business Development

Accountant

Office Manager

Assistant

Legal Counsel

CTO/Developer

Developer

Developer

Developer

Developer

Sys Admin

Technology

Programs

Finance/Admin

Developer

Partnerships

Sys Admin



Communications

yellow = new

+11 positions, +1.2m

=21 positions, =1.7m


Org Chart [Phase 2: June 2009]

Executive Director and Deputy Director

Partnerships

Partnerships

Public Outreach


CFOO

Fundraising

Business Development

Accountant

Office Manager

Assistant

Legal Counsel

CTO

Developer

Developer

Developer

Developer

Developer

Technology

Programs

Finance/Admin

Partnerships

Developer

Comm Assistant

Program Head

Sys Admin

Sys Admin

Sys Admin

Communications


yellow = new

+8 positions, +700K

=29 positions, =2.4m


What are we trying to do?


We are taking a tiny but very successful organization, moving it to the Bay Area, and putting together a small & capable staff, so it can professionalize.

Why?

Because the Wikimedia Foundation runs the most important educational projects in the world. Its open source software needs to be made more accessible & user-friendly, and the organization needs to be able to reach out to people and institutions who can help it better fulfil its mission.


Org Chart Financials:

Salary Breakdown & Growth, By Department

* Unaudited figures

0%

700%

600%

%

Inc.

133%

100%

33%

%

Inc.

50%

200%

100%

%

Inc.

$

900

$

600

$

400

$

200

Tech

$2,400$800$700June 09

(Phase 2:

more growth)

$1,700$800$300June 08

(normalized)

$1,300$700$200June 08

(Phase 1:

transition)

$450$100$150June 07*

(past state)

TOTAL

Support

(finance, admin,

legal) and

EDProgramsIn $000’s


$2,650

600

1,600

450

June 07*

(prior state)

$8,500$5,700$5,600TOTAL:

1,200800800Reserve

(3 months)

4,9003,2003,500Operating

2,4001,7001,300Salaries

June 09**

(with more

growth)

June 08

(normalized)

June 08

(transition)In $000’s

* Unaudited figures

** Assumes a 50% growth in operating expenditures – rough estimate only

Full Financial Projections: Year-over-year


Detail: Past Year Milestones

WE ARE HERE

DEC JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MARCH APRIL MAY JUNE

Em

bedd

ed v

ideo

dep

loye

d

Flag

ged

Rev

s te

stin

g be

gins

Ped

iapr

ess

wik

i-to-

PDF

test

ing

begi

ns

Col

labo

rativ

e vi

deo

editi

ng te

st b

egin

s

qual

ity.w

ikim

edia

.org

laun

ches

Goo

gle

Ear

th W

ikim

edia

col

labo

ratio

n la

unch

es

Offlin

e re

ader

dem

o'd

at W

ikim

ania

December 2007 – June 2008

May

flower

sea

rch

laun

ched


Detail: Next Year Milestones

WE ARE HERE

DEC JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MARCH APRIL MAY JUNE

Dev

elop

men

t of b

iz d

ev a

nd fu

ndra

isin

g st

rate

gies

Dep

loym

ent o

f Fla

gged

Rev

s an

d ot

her QA to

ols

Initi

al d

eplo

ymen

t of c

olla

bora

tive

vide

o ed

iting

Mix

-and

-Bur

n W

ikip

edia

: sm

art d

umps

and

offlin

e re

ader

s

Fina

lizat

ion

of te

chno

logy

roa

dmap

Mos

t Pha

se 1

hirin

g co

mpl

ete

Dep

loym

ent o

f wik

i-to-

prin

t tec

hnol

ogy

December 2008 – June 2009

San

Fra

ncis

co o

ffic

e op

ens

Dep

loym

ent o

f wik

i-to-

Ope

nDoc

umen

t

Pro

gram

strat

egy

deve

lope

d

Dev

elop

men

t of p

artn

ersh

ips

stra

tegy

Pha

se 2

hirin

g co

mpl

ete

Func

tiona

l offlin

e ed

itor pr

otot

ype



Appendix:

SCREEN CAPTURES


Embedded video technology


Revision tagging


Article trust heuristics (1)


Article trust heuristics (2)


Offline readers


Wiki-to-print technology


Collaborative video editing (1)


Collaborative video editing (2)

Documents

Roger McNamee presentation€¦ · Business Development ! time Accountant ! time Office Manager CTO/Developer Sys Admin Sys Admin Technology Programs Finance/Admin Developer Volunteer