Rock‘N ComfortWe bring the party to you

Alexandra Petrich, Amanda Pyrovolos, Ibrahim Cömert, Malte Reimers, Maria Plazas, Nicolas Fey

Product details• Fully equipped camping sites for music festivals

attendees• Delivery• Set-up and takedown• Drinks and food • Cooking equipment

• Young adults (16 – 29)• Low to middle Income

Target Audience

• Adults (30 – 45)•Middle to high Income •DINK (Dual Income No Kids)

• Festival attendees with accessibilities issues

Revenue Streams• Primary Revenue Stream • Rental Packages • Package Add-ons

• Secondary Revenue Stream • Merchandise • Insurance • Web Banners • Loyalty Program (Club Card)• Second Hand Equipment Buyout

•Expand to other countries•Service other demographics• Increase partnerships with other retailers•Mobile service all over Germany

Future Vision

Germany:

Festival Attendees

Bochum Total 500.000

Schlossgrabenfest 400.000

Jazz Rally Düsseldorf 300.000

Breminale 200.000

Nürnberger Bardetreffen 200.000

Das Fest 135.000

Der Sommer in Stuttgart 120.000

BigCItyBeats Frankfurt 100.000

Umsonst&Draußen Würzburg 100.000

Rock am Ring 90.000

Total 2.145.000

Europe:

Festival Attendees

Das Donauinselfest Austria 3.300.000

Woodstock Festival Poland 500.000

Sziget Hungary 400.000

Paléo Festival Nyon Switzerland 270.000

Dour Festival Belgium 200.000

FM 4 Frequency Austria 200.000

Festival Les Vieilles Charrues France 200.000

Exit Festival Serbia 190.000

Primavera Sound Spain 190.000

Pukkelpop Belgium 185.000

Total 5.635.000

Worldwide:

Festival Tickets sold

Outside Lands San Francisco USA 212.024

Caochella Valley Indio USA 198.000

Vive Latino Mexico 183.227

Osheaga Festival Montreal Canada 134.989

Lollapalooza Brazil 124.928

Pinkpop Festival Netherlands 119.000

Bluesfest Australia 105.475

Monsters of Rock Brasil 72.337

Hurricane Festival Germany 65.000

Southside Festival 60.000

Total 1.274.980

Music Events Growth Expectations

Year Gross Income (per million euros)

2014 6201.25

2015 6815.26

2016 7502.75

2017 8266.89

2018 9132.77

2019 9956.51

2020 10882.18

•Website•Advertising on festival websites•Social Media #RNC•Word of Mouth •Advertising at the festivals•Guerilla Marketing

Marketing

• Main Competitors • Festivals • Outdoor Equipment Retailers • Hotels • Campsites

Competition

In ConclusionQuestions?THANK YOU