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FOR MORE INFORMATION:
BRITTANY MIRVIL
THE ZIMMERMAN AGENCY • 850.668.2222
FIREHOUSE SUBS®
IGNITES FLAVOR INFERNO WITH
NEW ROCK HILL RESTAURANT
Rock Hill, S.C. — Firehouse Subs announces the grand opening of its second location
in Rock Hill onMarch 4, 2016. The award-winning fast casual restaurant chain serves
premium meats and cheeses steamed piping hot and piled high on a toasted sub roll,
which is served “Fully Involved®” with fresh produce and condiments. Founded by former
firefighting brothers, the restaurant’s firehouse décor is based on the founding family’s
decades of fire and police service, and the new location is decorated with firefighter
memorabilia.
This Firehouse Subs restaurant is located at 1969 Canterbury Glen Lane,and is
open Sunday – Thursday from 10:30 a.m. to 9 p.m. and Friday – Saturday from 10:30
a.m. to 10 p.m. This is the first restaurant for local owners, Robert Tirinato and Cindy
Tirinato, who are excited to continue feeding the fire in Rock Hill.
Firehouse Subs offers medium and large hot specialty subs, including the
number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia
honey ham smothered with Monterey Jack cheese. Other top sellers include the
Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked
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for at least 16 hours in an authentic Texas smokehouse and topped with melted cheddar
cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue
Sauce. Additionally, each restaurant offers an assortment of 50+ complimentary hot
sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the
founding brothers’ father, Rob Sorensen, a 43-year retired fire captain. Firehouse Subs
also offers low calorie options on its Under 500 Calories menu, including six subs and
four copped salads.
Firehouse Subs restaurants boast custom, hand-painted murals that pay tribute
to the local community. The Rock Hill mural depicts two firefighters about to enjoy a
delicious Firehouse Subs lunch with their Dalmatian in the picturesque downtown
Fountain Park, next to the Rock Hill Fire Department truck. Chief Mural Artist Joe
Puskas and his team paint every mural from his studio at Firehouse Subs Headquarters
in Jacksonville, Florida. Since the opening of the first Firehouse Subs in 1994, Puskas
has painted more than 950 murals.
The touch-screen operated Coca-Cola Freestyle® fountain is available in every
restaurant and offers 120+ sparkling and still beverage brands with 70+ regular and low-
calorie options. Choices include the top selling non-carbonated fountain drink Cherry
Lime-Aid™ and Cherry Lime-Aid™Light, exclusive original recipes by Firehouse Subs,
served with fresh squeezed lime.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation®
with the mission of providing funding, life-saving equipment and educational
opportunities to first responders and public safety organizations. Many first responders
make do with older equipment and have limited or no access to needed resources. The
501(c)(3) Firehouse Subs Public Safety Foundation has given more than $17 million to
hometown heroes in 44 states and Puerto Rico, including more than $949,300 in South
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Carolina. Each restaurant recycles leftover, five-gallon pickle buckets, available to
guests for a $2 donation to the Foundation. Donation canisters on register counters
explain the nonprofit’s mission and collect spare change, while the Round Up Program
allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the
Foundation.
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About Firehouse Subs
Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful
Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters
Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire
and police service, steaming hot subs piled higher with the highest quality meats and
cheeses and its commitment to saving lives through the creation of Firehouse Subs
Public Safety Foundation®. The founders are the real deal, the food is their creation and
the company is built upon a family of franchise operators who share their same passion
for serving others. In 2015, Firehouse Subs made its international debut in Canada, with
plans to open more than 90 locations in the Ontario market and future plans for further
Canada expansion. Firehouse Subs is consistently recognized as a leader in the fast
casual segment. For the last three years, Firehouse Subs was ranked No. 1 by
Technomic’s Chain Restaurant Consumers’ Choice Awards among fast casual brands in
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the categories of food quality (2016), service (2015) and atmosphere (2014).Forbes
recognized Firehouse Subs in 2015 as aBest Franchise to Buy.
Quick Facts:
43 states, Puerto Rico and Canada
950+ restaurants
$17+ million donated to public safety organizations
Headquartered in Jacksonville, Fla.
Connect:
@firehousesubs (Twitter/Instagram)
@savinglives
#herofuel
#FirehouseSubs
www.firehousesubs.com
www.facebook.com/firehousesubs
www.youtube.com/firehousesubs
www.herofuel.co
