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Media Kit
Living life fully involves being inspired,informed, and entertained.
People turn to us forsomething intriguingand helpful.
We reach56,000+ rockhound
enthusiasts
Our magazines are distributedto & available at key retailers
nationwide:
PETSMARTPETCO
TRACTOR SUPPLY CO.BARNES & NOBLE
TARGETWALMART
ORSCHELN FARM & HOMEBLAINES FARM & FLEET
RURAL KING
Sources: Google analytics and social media site metrics
Print15,000+
Digital41,000+
At Rock & Gem, we believe and encourage the mindsetthat all are welcome. From every day rockhounds witha casual interest to seasoned professionals in fields related to rockhounding, gem shows, paleontology, and lapidary, everyone has a seat at the table and is invited to participate. Our approach to supporting advertisers is through tailored, innovative, engaging, and multimedia promotionalstrategies.
2021 marks the 50th anniversary of Rock & Gem. We will host a year-long celebration, which includes a limited-edition 50th Anniversary Commemorative issue.
Photos courtesy Thomas Farley
Our audience ‘digs’ rocks,and we ‘dig’ them.
Sources: Google analytics and social media site metrics
Rock & Gem is also the official magazine of the American Federation of Mineralogical Societies, www.amfed.org.It is the umbrella organization composed of seven regional organizations across the U.S., with the purpose of promoting popular
interest and education in the various earth sciences, and in particular the subjects of geology, mineralogy, paleontology,lapidary and other related subjects.
The rockhounding community we serve includes people from all walks of life whoshare a common deep appreciation for geological treasures. Regardless, if they're
focused on building up collections, spending time in the field on dig trips, learning about the science behind specimens, working with stone to create lapidary art and jewelry, visiting shops and attending shows, or all of the above, members of the Rock & Gem
community are engaged, always seeking to learn, enjoy experiences, and connectwith other rockhounds.
To learn more, visit: www.rockngem.com | www.myrockhub.com
11,650Avg. monthlyunique visitor
17,500Avg. monthlypage views
40%Percentage of visitor
on mobile devices
7,500+ 16,000+Newsletter subscribers Social media followers
(Facebook, Instagram, Twitter)
Photo courtesy Bruce McKay
Advertiser Spotlight andProduct Showcase
Digital Issue
Print media allows brands to reach our communityof rockhounding enthusiasts in unique and engagingways. We offer standard units, as well as tailoredpresentations.
Advertising opportunities• Standard display• Custom content• Quarterly special section• Inserts• Sponsorships
Tools of the Trade
(Click on titles above for samples)
Faceting Focus
With our new digital editions, each print issue isfaithfully replicated, with options to amplify youradvertising message with video or animation.Readers can also access an archive of back issues,providing added exposure and lasting impressionsfor our advertising partners long after the printededition disappears from newsstands.
Advertising opportunities• Sponsored launch image• Edition sponsorships• Banner ads
Available On
APPLE APP STORE
POCKETMAGS ISSUU
GOOGLE PLAY KINDLE
Photo courtesy Steve Voynick
Photo courtesy Russ Kaniuth
Web & Social PlatformsOur site allows companies to interact directly with ouraudience thanks to a responsive design and accessibilityacross all devices. We specialize in helping drive brandawareness and engagement through integrated digitalprograms and will create a custom program tailoredto your mission.
Our audiences love everything from insightful stories aboutrockhounding adventures, collecting experiences andlapidary work and informative scientific articles to inspiringhow-to features, and simply entertaining and engagingdialogue. This is where these audiences want to engage—catch their attention on social media.
Advertising opportunities
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www.facebook.com/RockandGem
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www.twitter.com/RandG_official
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www.instagram.com/rockngem
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• Native content• Banner ads• Social media promotional campaigns• Weekly e-newsletter• Stand-alone dedicated e-blasts• Featured blog sponsorships• Business profiles• Videos• Limited edition digital/print hybrid series• Rock & Gem's 50th anniversary commemorative issue
Photo courtesy Theo Gallegos
Photo courtesy John Speck
January• Parting Shot of theYear (Vote for the bestParting Shot image)• 50th Anniversary Hallof Fame Spotlight andThrowback Feature (Spot-light is a profile aboutan individual whose influ-ence and impact on therockhounding and lapidarycommunity has hada positive effect; the feat-ure is a reprint of a populararticle from the Rock &Gem archive)
Ad Close Date:November 10, 2021Material Due Date:November 16, 2021On Newsstand Date:December 21, 2021
• Special Section: Tools ofthe Trade• 50th Anniversary Flash-back Column and Throw-back Feature (Columnrevisits moments in rock-hounding and lapidaryhistory of the past 50years; the feature is areprint of a popular articlefrom the Rock & Gemarchive)
Ad Close Date:April 14, 2021Material Due Date:April 20, 2021On Newsstand Date:May 25, 2021
BONUS ISSUE – 50thAnniversary Commemor-ative Issue• 112-page limited-editionprint issue of Rock & Gemwith exclusive newfeatures about top digsites, up-and-coming rock-hounds, a retro reflectionof moments from theRock & Gem archives,profiles of innovativepeople in the rockhoundingand lapidary community,features about extra-ordinary collections ofminerals, gemstones, andfossils, among other items.
Ad Close Date: May 18, 2021Material Due Date:May 30, 2021On Newsstand Date:July 13, 2021
June• Special Section: Tools ofthe Trade (Advertorialsection featuring profiles ofpeople using various typesof rockhounding and lapidaryequipment)• Faceting Focus column —Sponsored by Cutting EdgeSupply, Inc.• 50th Anniversary FlashbackColumn and ThrowbackFeature (Column revisitsmoments in rockhoundingand lapidary history of thepast 50 years; the feature isa reprint of a popular articlefrom the Rock & Gemarchive)
Ad Close Date:December 9, 2020Material Due Date:December 16, 2020On Newsstand Date: Jan. 19, 2021
February
Editorial Calendar
August• Faceting Focus column —Sponsored by Cutting EdgeSupply, Inc.• 50th Anniversary Flash-back Column and Throw-back Feature (Columnrevisits moments in rock-hounding and lapidaryhistory of the past 50 years;the feature is a reprint ofa popular article from theRock & Gem archive)
Ad Close Date:June 9, 2021Material Due Date:June 15, 2021On Newsstand Date:July 20, 2021
a profile about an individualwhose influence and impacton the rockhounding andlapidary community hashad a positive effect; thefeature is a reprint of apopular article from theRock & Gem archive)
Ad Close Date:May 12, 2021 Material Due Date:May 18, 2021On Newsstand Date:June 22, 2021
December• Special Section: Tools ofthe Trade (Fluorescentmineral focus)• 50th Anniversary Flash-back Column and Throw-back Feature (Columnrevisits moments in rock-hounding and lapidaryhistory of the past 50years; the feature is areprint of a popular articlefrom the Rock & Gemarchive)
Ad Close Date:October 13, 2021Material Due Date:October 19, 2021On Newsstand Date: November 23, 2021
Photo courtesy Helen Serras-Herman
• Special Focus Feature:Continuing Education(Benefits and opportu-nities related to takingclasses about rock-hounding and lapidarywork)• 50th AnniversaryFlashback Column andThrowback Feature(Column revisitsmoments in rock-hounding and lapidaryhistory of the past 50years; the feature isa reprint of a populararticle from the Rock &Gem archive)
Ad Close Date:February 6, 2020Materials Due Date:February 13, 2020On Newsstand Date:March 24, 2020
April
• Junior Rockhound profile• 50th Anniversary Hall ofFame Spotlight and Throw-back Feature (Spotlight isa profile about an individualwhose influence and impacton the rock- hounding andlapidary community has hada positive effect; the featureis a reprint of a populararticle from the Rock & Gemarchive)
Ad Close Date:January 13, 2021Material Due Date:January 19, 2021On Newsstand Date:February 23, 2021*Glorious Gemstones Digital Issue #1available March 31 (Contact TracyAlvarez to learn about GloriousGemstones advertising opportunities)
March• Faceting Focus column— Sponsored by CuttingEdge Supply, Inc.• Junior Rockhound profile• 50th Anniversary Hall ofFame Spotlight andThrowback Feature(Spotlight is a profileabout an individual whoseinfluence and impact onthe rockhounding andlapidary community hashad a positive effect; thefeature is a reprint of apopular article from theRock & Gem archive)
May
September• Special Section: Tools ofthe Trade• Junior Rockhound profile• 50th Anniversary Hall ofFame Spotlight and Throw-back Feature (Spotlight isa profile about an indivi-dual whose influence andimpact on the rock-hounding and lapidarycommunity has had apositive effect; the featureis a reprint of a populararticle from the Rock &Gem archive)
October• Faceting Focus column —Sponsored by CuttingEdge Supply, Inc.• 50th Anniversary Flash-back Column and Throw-back Feature (Columnrevisits moments in rock-hounding and lapidaryhistory of the past 50years; the feature is areprint of a popular articlefrom the Rock & Gemarchive)
Ad Close Date:August 11, 2021Material Due Date:August 17, 2021On Newsstand Date:September 21, 2021
Ad Close Date:July 14, 2021Material Due Date:July 18, 2021On Newsstand Date:August 24, 2021
Ad Close Date:March 10, 2021Material Due Date:March 16, 2021On Newsstand Date:April 20, 2021*Glorious Gemstones Digital Issue#2 available May 31
July• Junior Rockhound profile• 50th Anniversary Hall ofFame Spotlight and Throw-back Feature (Spotlight is
November• Junior Rockhound profile• 50th Anniversary Hall ofFame Spotlight and Throw-back Feature (Spotlight is aprofile about an individualwhose influence and impacton the rockhounding andlapidary community hashad a positive effect; thefeature is a reprint of apopular article from theRock & Gem archive)
Ad Close Date:September 8, 2021Material Due Date:September 14, 2021On Newsstand Date:October 19, 2021
TRACY ALVAREZAd Sales Executive
[email protected] Media | Entrust Global Group
Direct: 1-972-490-5212
Let’s Get Started
