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ROCHESTER’S FABULOUSRIVERSIDE CONVENTION CENTER
MASSIVE PROMOTION AND ADVERTISING CAMPAIGN
SPONSORED by THE ROCHESTER AUTOMOBILE DEALERS ASSOCIATION
The only building in the area speci callydesigned for shows and conventions.
The perfect setting for a Major International Auto Show.
On the Genesee River which bisects Roch -ester in the heart of af uent Monroe County,with 100,000 square feet of exhibition space,the Convention Center offers a 2,000 car rampgarage, four enclosed truck bays, overhead
loading doors to drive onto the exhibit oor,and state-of-the-art utility services.Rochester, New York, the home of KODAK,XEROX, BAUSCH & LOMB, is a market youcannot afford to miss.
NEWSPAPERS — The show is presented by theDemocrat and Chronicle which ran daily large colorads along with 3 special Auto Show supplements.
POSTER AND FLYERS — Over 50,000 yersdistributed pre-show at over 100 participating Rochesterarea dealerships. A direct advertising campaign thatperfectly targets the car owner.
TELEVISION — Heavy schedules on all stationsserving the area with emphasis on News and PrimeTime. The 201 schedule included over 230 spots onthe major network af liates, plus major campaigns oncable.
RADIO — Saturation campaigns on all stations in thekey market area. The 201 campaign utilized over 400one-minute spots with emphasis on drive times.
A PROVEN DRAW — GREAT PUBLIC ATTENDANCE EVERY YEAR
Produced by Richard Sherman, President of Exposition Managers Organization, Inc.,4 Highwater Road, Hilton Head, SC 29928. For Show Information, write, call, or Fax843-686-5640, or e-mail: [email protected]
Cordially invites you to exhibitAT THE THIRTY- ANNUAL
GREATER ROCHESTER INTERNATIONAL
Rochester, New York
173111_EXPO.indd 1 8/24/16 10:04 AM
FIRST FLOOR EXHIBIT AREA SECOND FLOOR EXHIBIT AREA
EXHIBIT SPACE RATES1. AUTOMOBILE RATE — $4.25 per square foot
(includes carpeting)2. AUTO ACCESSORIES — $10.00 per square foot
(includes booth background)
SHOW HOURSThursday & Friday — Noon to 10 p.m.Saturday — 10 a.m. to 10 p.m.Sunday — 10 a.m. to 7 p.m.
PRIVATE PREVIEW—BY INVITATION ONLY – 6 P.M. TO 10 P.M.
THE CAR BUYING PUBLIC OF ROCHESTER HAS A LONGLOVE AFFAIR WITH THE INTERNATIONAL AUTO SHOW.ATTENDANCE HAS ALWAYS BEEN STRONG AND OF AVERY HIGH QUALITY. FOR 3 YEARS, IT HAS BEEN THEPLACE FOR DECISION. NOW FOUR FULL DAYS ANDNIGHTS TO LEAD INTO THE SPRING SELLING SEASON.
N10 20 30 40 50
Feet0
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vice
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rage
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Genesee River
Riverside Walk
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InnerLobbyOuter
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OHDOHD
OH
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20'30'
36'27'
52'52'
1872 S.F.1404 S.F.
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30'
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1800 S.F.
30'
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900 S.F.31'
82'
2542 S.F.
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10' 10'
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25'
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10'10' 10'10'
10'
50'
1500 S.F.
30'
28'
52'
30'
20'
10' 10'
2496 S.F.
10'10'10' 10'
10'20'
10'
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18' 30'
50'50' 17'
30'15'
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108 111
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101 106
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600 S.F.
119B 120B120
Mitsubishi
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1300 S.F.112
119A119118B118133
10'121
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1500 S.F.113
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135B
Br idgeto Hotel
South Avenue
Storage
TruckDock
Lounge Area
Open
Drive-OnRamp
ServiceOHD
Service OHD
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WT MT MT WT
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65'
' 77'
62'
8,580 S.F.
5,005 S.F.
2,520 S.F.
135'200
210
70'
100'
70'70'
65'
S.F.
104'
70'
65'
31'31'31'
2,015 S.F.2,015 S.F.2,015 S.F.
1,890 S.F.
7,000 S.F.
21610'
25'
30'
45'
1600 S.F.
36'
209208A 208 207
205204203202201
206
P201 Spaces Marked
RELIMINARY FLOORPLAN
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JAGUAR
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LEXUS
MINI PORSCHE AUDIHYUNDAI
SUBARU
VOLVO
VW MAZDA
SPRINTER
MITSUBISHI
KIA
ALFA
MASERATI
CHEVROLET7,072 S.F.
FORD 2,450 S.F.GMC
DODGE RAM
DODGE
FIAT/CHRYSLER
JEEPTOYOTA5,293 S.F. ACURA BMW NISSAN HONDA
INFINITI
Mercedes Benz
S
