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Rochester Regional Business Plan Contest
Semi-Finals Presentation
4/19/06
Tens of thousands of jobs lost due to shifts in manufacturing business
8% decline in the overall population of upstate New York
25% decline in the population in the age range of 18-34 years old
The NeedThe Need
<Play DVD Clip>
The Solution: ROMAThe Solution: ROMA
Summary of SolutionSummary of Solution
Create a landmark attraction in downtown Rochester.
Inject economic and social stimulus into the downtown environment.
“Image Center of the
World”
Thriving Art Culture
Community & Municipal Support &
Commitment
Value Proposition: Economic ImpactValue Proposition: Economic Impact
Metro Area New YorkPopulation 20,124,377
Public Art Project The GatesAttendees 4,000,000Economic Uplift $254,000,000
Cincinnati1,948,264
The Pig Gig968,000
$59,400,000
Multiples:Attendee-Population Multiple 0.20 0.50$/Attendee Multiple $63.50 $61.36
Rochester1,081,883
0.35$62.43
ROMA376,288
$23,492,334
Value Proposition: Economic Impact Value Proposition: Economic Impact (quantified potential)(quantified potential)
Business ModelBusiness Model
ROMA
Photo ArtistsArt Consumers
$
Art Art
$$
Sponsors
$
$$$
ROMA Sources of Income2006 2007 2008 2009 2010
Sponsorship & Membership 68% 64% 55% 47% 28%
Commercial ActivitiesWeb gallery sales 12% 7% 12% 22% 40%Physical gallery and merch sales 18% 24% 23% 21% 20%Photo contest entry fees 3% 3% 5% 6% 7%Other 0% 2% 5% 4% 5%
Benchmarks for Sponsorship & Membership Contributions (2005)George Eastman House 82%Strong Museum 72%
Rollout & FundingRollout & Funding
2006
Pilot LaunchPilot Launch
Total Funding: $150,000Total Funding: $150,000
A small, contained A small, contained launch to demonstrate launch to demonstrate value and evaluate value and evaluate business model.business model.
2007-2009
Full LaunchFull Launch
Total Funding: Total Funding: $750,000/year$750,000/year
2010
Ongoing ExpansionOngoing Expansion
Total Funding: Total Funding: $500,000/year$500,000/year
$25,000 raised to
date
Increasing commercial revenue
Yearly investment option provides logical exit points
Financial ProjectionsFinancial Projections
Major Cost BreakdownMajor Cost Breakdown
ROMA Expense (Personnel - Fully Loaded)2006 2007 2008 2009 2010
Total 48,750 349,125 429,975 560,001 588,001% total ROMA expense 38% 37% 30% 33% 31%
ROMA Expense (Art)2006 2007 2008 2009 2010
# New Works 15 103 155 155 155
Printing & Hanging 28,688 284,349 545,260 545,260 545,260Maintenance 5,738 56,870 109,052 109,052 109,052Total 34,426 341,219 654,312 654,312 654,312% total ROMA expense 27% 36% 45% 39% 34%
Organization & Management TeamOrganization & Management Team
Executive Advisory Board
Managing Board Members
MarketingBusiness
Strategy & Operations
Art Grant Writing
Volunteer Pool ( SMEs, general help)
Govt. & Community Relations
ROMA Organizational Structure
Executive Advisory Board
Managing Board Members
MarketingBusiness
Strategy & Operations
Art Grant Writing
Volunteer Pool ( SMEs , general help)
Govt. & Community Relations
ROMA Organizational Structure
Kenichiro Sato (President and Art Director):Artist and former Art Director, Nakamoto Museum of Contemporary Art in Sendai, Japan
Phil Laporta (Director, Government & Community Relations):21 years of experience in city and state government
Adam S Bates (Director, Business Strategy & Operations):Internet technology startup, digital media, and online marketing expertise
Johanna Ambrose (Director, Marketing):Accomplished marketing and PR professional
John Lam (Director, Grant Writing)Local social entrepreneur
InertiaInertia
• Funding• Legal & Accounting• Strategic Partnerships
Key Areas of Need
http://OutdoorMuseum.com
Jozen-ji StreetJozen-ji Street
Hikari-no PageantHikari-no Pageant 2.1 Million Visitors2.1 Million Visitors
Ichiban-cho ArcadeIchiban-cho Arcade
TanabataTanabata 2.5 2.5 Million VisitorsMillion Visitors
International Photo ExhibitionInternational Photo Exhibition
International Photo ExhibitionInternational Photo Exhibition
International Photo ContestInternational Photo Contest
Rochester Historical ExhibitionRochester Historical Exhibition
Photo Mosaic Photo Mosaic
Moment of InspirationMoment of Inspiration
ProjectorsProjectors
ProjectorsProjectors
Sept. 2006
Summer, 2007
Photo Mosaic
International Photo Exhibition
