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Robin Burton. Who We Are. The largest humanitarian organization in the world 187 National Societies 100,000 employees 14 million volunteers worldwide. Why We Are Best Placed To Help Disaster Affected People. An auxiliary relationship to national governments - PowerPoint PPT Presentation
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www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMS
TERASaving Lives By
SMS
Robin Burton
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWho We Are
• The largest humanitarian organization in the world
• 187 National Societies
• 100,000 employees
• 14 million volunteers worldwide
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMS
Why We Are Best Placed To Help Disaster Affected People
• An auxiliary relationship to national governments
• Most governments contract with the national Red Cross or Red Crescent Society to deliver certain relief services in time of disaster
• Governments also provide substantial funding
• Therefore usually able to bring many more resources to bear in time of disaster compared with NGOs
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWho We Are
IFRC Vision
Three strategic objectives (S2020):
1. Save lives, protect livelihoods, and to help communities to prepare for, and recover from, disasters and crises
2. Enable healthy and safer living3. Promote social inclusion and a culture of non-violence
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWhat is Beneficiary Communications?
• A beneficiary is a person who receives a service from the Red Cross. In other terms, beneficiaries are our customers.
• Beneficiary communications is about empowering people. It uses communication channels to effectively connect humanitarian programming with the people they are designed to support.
• Beneficiary communications is a global IFRC initiative. We have a worldwide license agreement with Trilogy International Partners and plan to deploy in 40+ countries.
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSYour Network Can Save Lives
“An SMS from the Red Cross … gave me more hope”Andrena, Annexe Camp, Haiti
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSLocation Targeted SMS
Prompt warnings of floods, hurricanes, fires
Information on where to find medical help, clean water, food, shelter
Advice on what to do Feedback showing where aid
of various types is most needed Increase the efficiency of Red
Cross efforts on the ground
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSAutomated Response
System identifies key words e.g. “Cholera” and responds with an automatic message giving advice
Allows team to handle extreme high volumes of demand
Provides statistics to help manage demand
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWith Minimal Disruption to Your Network
Control always remains with you You decide the rate at which
messages can be sent Localised messages
Minimises the number sent Increases the impact
Timed messages Off peak messages
Operated by specially trained Red Cross staff
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWhy SMS?
The most basic service on a GSM network Will be the first to be restored
after a disaster Uses very little network
capacity Message stored on the mobile
phone Supports “run and tell” to get
messages to those without a working mobile phone
Can be forwarded to people on other networks
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWhere Did TERA Come From?
It has been designed by Trilogy, a mobile operator in conjunction with the Red Cross, addressing practical implementation and operation concerns for both sides
Designed in response to the earthquake disaster in Haiti
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSPerformance in Haiti
Delivered 70 Million messages
Prompted over 1 Million people to respond and ask for help and information
Improved effectiveness of aid effort
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSHow We Used the TERA SMS System
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSResults in Haiti
• 25% of people have received a Red Cross SMS
• Many others had information “passed on”
• SMS about weather and health most popular
• 95% said SMS was useful• 90% acted on the SMS
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMS
The message about cholera was great. It explained how to prevent
cholera by washing hands. It was very useful for me because I didn’t know
what precautions to take. I shared the message with my sister, who has a
baby.
Naomi Fils-Aimé, Champs Mars
Red Cross SMS talked about hurricane and what to do in heavy rains – like don’t cross rivers, keep the children close to you. These messages have been very helpful and useful. I hope I’ll be receiving more SMS, because even if I have nothing to feed myself, an SMS from Red Cross will make me feel ok and give me more hope.
Andrena, Annexe Camp
What do people think?
I would like to be subscribed to the Red Cross SMS service because I have a Digicel phone and I have never received an SMS from the Red Cross.
Caller to Red Cross radio show on 05.10.11
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSThe Development of TERA
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWhat We Are Asking You To Do
Give us access to your network in advance of any disaster Under clear terms of usage
Provide two simple servers and a small Oracle licence
Work with our team to implement the system (about 25 man days of effort)
Provide us with SMS messaging free of cost Except in emergencies messages will
be sent off peak Messages are also localised to avoid
“SPAM” effect
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWhat We Will Do
Connect your network to our regional disaster control centre Ready to move into action
immediately it is needed Co-operate with other agencies to
minimise the requests made to you for help
Control usage to minimise the impact on your network Report to you on the usage that we
have made Treat any information about your
network or customers in full commercial confidence
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSSafeguards For Your Business
Only sends messages to active mobile handsets, reducing congestion due to undelivered messages
You are in full control, throttling the number of messages available for relief work
Sensitive information, such as cell site locations, can be hidden from Red Cross operators
Use is governed by a mutually negotiated SLA, guaranteeing that the system is not abused
Full audit trail maintained to support this SLA
Full roles and rights system structure
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSWhy You Should Do This Now
It is the right thing to do You will give your customers the best
chance of surviving a disaster You also give them another reason
for choosing your network The cost and effort is very little by
comparison with the good that you will do It is estimated that in Haiti an
investment of about $50K by the network delivered as much as $3 Million of effective benefit to the aid effort
www.ifrc.orgSaving lives, changing minds.
TERASaving Lives By
SMSShall We Get Started?
FOR FURTHER INFORMATION ON THE TERA PROJECT PLEASE
CONTACT:
ROBIN BURTON, TELECOM CONSULTANT
TEL. : +447843241371
EMAIL: [email protected]
THIS PRESENTATION IS PUBLISHED BY
INTERNATIONAL FEDERATION OF
RED CROSS AND RED CRESCENT SOCIETIES
P.O. BOX 372
CH-1211 GENEVA 19
SWITZERLAND
TEL.: +41 22 730 42 22
FAX.: +41 22 733 03 95