7/24/2019 Robert R. Dunford CV 2016
1/2
ROBERT R. DUNFORD
396 Eagle Tiff Dr.
Sugar Hill, GA 30518
(770) [email protected]
CAREER SUMMARY
Provides superior strategic planning, customer success,
investment research, interim leadership, and market
researchconsulting for firms seeking to make wise decisions for
profitable growth virtually anywhere in the world.
BUSINESS EXPERTISE
GCI RESEARCH, INC. 1996-PRESENT
GCI Research has delivered strategic intelligence, market
research, and business development services for opportunities
in
more than 30 countries in North and South America, Eastern and
Western Europe, Southeast Asia, and Australia.
PRINCIPAL CONSULTANT, GCI RESEARCH, INC. 1996-PRESENTClicking on
a highlighted link will bring up brief example of Mr. Dunfords
cost-effective project/leadership/consulting in:
1. Strategic planning
2.Corporate development
3. Customer success
4. Interim leadership
5. Market research consulting
SANUWAVE, INC. 2005-2006
SanuWave is the leader in non-invasive, extracorporeal shockwave
devices for orthopedic conditions in the therapeutic
shock wave industry.
ASSOCIATE VICE PRESIDENT, MARKETING 2005-2006
Established marketing direction, developed plans and executed
strategies that exceeded expectations for national sales
meeting, more than tripled the number of leads generated at the
largest tradeshow while cutting the cost-per-lead in half,directed
channel strategies in print and electronic media, strengthened
relationships with leading physicians in the
field, kindled new relationships and reaffirmed
SanuWavesleadership in the eyes of current and future
customers.
MCKESSON PROVIDER TECHNOLOGIES DIVISION (MPT), MCKESSON CORP.
2004-2005
McKesson MPT is a $3.3 billion division of a $123 billion
Fortune 15 healthcare company, McKesson Corp. It is the leader
in SaaS, hardware, automation, services and consulting to
hospitals, physician offices and home health.
DIRECTOR OF MARKET RESEARCH 2004-2005
Staffed and directed the market research center of excellence in
developing and delivering metrics guiding Voice of the
Customer loyalty programs focused on customer success in 37
business units of the MPT Division.
C.R. BARD, INC. 1986-1996
Bard is a $3 billion multinational developer, manufacturer, and
marketer of healthcare products with strong positions in
cardiovascular, surgical and urological device markets.
MANAGER OF MARKET RESEARCH & BUSINESS ANALYSIS, CORPORATE
GROUP 1993-1995
MANAGER OF PROFESSIONAL SERVICES, UROLOGICAL DIVISION 1996
https://youtu.be/Yt9HiGjv6Zchttps://youtu.be/Yt9HiGjv6Zchttp://www.slideshare.net/robdunford/example-of-strategic-alliance-development-by-gci-research-inc/robdunford/example-of-strategic-alliance-development-by-gci-research-inchttp://www.slideshare.net/robdunford/example-of-strategic-alliance-development-by-gci-research-inc/robdunford/example-of-strategic-alliance-development-by-gci-research-inchttps://youtu.be/Bu0eRxeXnIshttps://youtu.be/Bu0eRxeXnIshttps://youtu.be/xBHIY7nxWz0https://youtu.be/xBHIY7nxWz0https://youtu.be/TKsFxjWjOhAhttps://youtu.be/TKsFxjWjOhAhttps://youtu.be/TKsFxjWjOhAhttps://youtu.be/xBHIY7nxWz0https://youtu.be/Bu0eRxeXnIshttp://www.slideshare.net/robdunford/example-of-strategic-alliance-development-by-gci-research-inc/robdunford/example-of-strategic-alliance-development-by-gci-research-inchttps://youtu.be/Yt9HiGjv6Zc
7/24/2019 Robert R. Dunford CV 2016
2/2
Directed the efforts of an internal support services group of
seven professionals and $3 million budget in business
development, market research, and marketing communications
(advertising, trade shows, E-commerce & PR) departments
serving three domestic and international divisions in Corporate
Group totaling, at the time, $400 million in sales.
Supervised teams completing 25 projects/engagements annually
among ten countries with a management-
measured impact averaging $48 million annually in sales, profits
or savings.
Established budgets, contractor qualification procedures, and
employee evaluation and training processes.
Led teams of interdivisional management boards to identify
issues and recommend corporate and divisional
strategies for channel efforts among integrated healthcare
systems, corporate accounts, buying groups and
distributors.
Selected by the Company to address high-level constituencies in
the managed care environment, making
presentations to, and leading discussions with, buying groups,
hospital CEOs, and directors of materials
management.
Implemented internal client satisfaction evaluations and
continuous improvement programs resulting in the
improvement of internal client satisfaction scores from 81% to
94%.
MANAGER, BUSINESS DEVELOPMENT, BARD UROLOGICAL DIVISION
1986-1993
Created, staffed and directed the Business Development and
Market Research functions for the President and key
management of this $800 million division.
Caused the development of systems yielding over 160 new product
opportunities annually for screening;proposed thirty opportunities
with first-three-year sales averaging $15.4 million each, with 65%
average
margin.
Led team of divisional managers in evaluating and recommending
$15 mil. in OEM strategies
Delivered superior performance in measures of department
climate: structure and role definitions - 53% better
than the average division department; high standards and a
desire to improve performance - 66% better than
average; recognition and the feeling of being rewarded for a job
well done - 70% better than average; feelings
of trust and mutual support 75% better than average, and a level
of cooperation and interdepartmental
teamwork - 79% better than the division average.
NDM DIVISION, BAXTER INTERNATIONAL 1976-1986
Division developed the original disposable EKG electrode and the
original electrosurgical grounding pads. BaxterInternational is one
of the worlds largest healthcare manufacturers and distributors
with sales exceeding $15 billion.
DIRECTOR, MARKETING RESEACH AND PLANNING 1976-1986
Created and staffed the marketing research, corporate planning,
clinical testing and business development functions.
Developed annual budgets, evaluation procedures and strategic
plans and managed organizations performance against plans.
Developed business plans for $32 million worth of
state-of-the-art medical technologies and guided their
acceptance in the corporation.
Staffed, developed and managed departments in support of 120%
sales growth.
Installed systems which reported trends in market size, shares
and competitive pricing and reduced report
preparation time 70% through computer-based reporting and
graphics.
EDUCATION, PUBLICATIONS, and LANGUAGES
MBA Marketing University of Utah
BA Marketing University of Utah
www.GCIResrach.com
www.LinkedIn.com/in/robdunford
Fluent in Spanish
http://localhost/var/www/AppData/Local/Microsoft/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/D3STN94C/www.GCIResrach.comhttp://localhost/var/www/AppData/Local/Microsoft/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/D3STN94C/www.GCIResrach.comhttp://localhost/var/www/AppData/Local/Microsoft/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/D3STN94C/www.LinkedIn.com/in/robdunfordhttp://localhost/var/www/AppData/Local/Microsoft/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/D3STN94C/www.LinkedIn.com/in/robdunfordhttp://localhost/var/www/AppData/Local/Microsoft/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/D3STN94C/www.LinkedIn.com/in/robdunfordhttp://localhost/var/www/AppData/Local/Microsoft/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/D3STN94C/www.GCIResrach.com
