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Page 1 of 86
M.P.Birla Institute of Management. Shashidhar VN
REPORT ON THE ORGANISATIONAL STUDY OF BOSCH (RBIN)
STUDY CONDUCTED AT:
BOSCH (RBIN) KORAMANGALA, BANGALORE
Submitted in partial Fulfillment of the requirements for MBA Degree
of Bangalore University
Submitted By Shashidhar VN
Register Number:
05XQCM6084
M.P.Birla Institute of Management Associate Bharatiya Vidya Bhavan
Bangalore-560001 2006-2007
id2632296 pdfMachine by Broadgun Software - a great PDF writer! - a great PDF creator! - http://www.pdfmachine.com http://www.broadgun.com
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M.P.Birla Institute of Management. Shashidhar VN
CONTENT
PART I
Sl No., Chapter Name Page 1 Principle�s Certificate 4 2 Guide�s Certificate 5 3 Executive Summary 6 4 Student Declaration 7 5 Acknowledgement 8
PART II
Sl No., Chapter Name Page 1 Introduction 10 2 Industrial Profile 13 3 Company Profile 17 4 Business Sectors 28 5 Bosch in India 35 6 Robert Bosch India limited 38 7 Finances- Bosch 42
8 Organization study of Bosch & Robert Bosch India limited
45
Overview of various Departments
51
9 Human Resource Department 64 10 SWOT Analysis & Conclusion 81
Bibliography 85 Abbreviations 86
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M.P.Birla Institute of Management. Shashidhar VN
PART I
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M.P.Birla Institute of Management. Shashidhar VN
PRINCIPAL�S CERTIFICATE
This to certify that this report titled �Organizational study and
Microscopic study of Recruitment Process at Robert Bosch India
Limited, Bangalore� has been prepared by Mr. Shashidhar VN
bearing the registration no.05XQCM6084 under the guidance
and supervision of Prof. B. K. Ramaswamy, Professor, M P Birla
Institute of Management, Bangalore.
Place: Bangalore Dr. N. S. Malavalli
Date : 30-09-2006 Principal, MPBIM
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M.P.Birla Institute of Management. Shashidhar VN
GUIDE�S CERTIFICATE
This to certify that this report titled �Organizational study and
Microscopic study of Human Resource Department� at Robert
Bosch India Limited, Bangalore has been prepared by Mr.
Shashidhar VN bearing the registration no.05XQCM6084 is a
bonafide work done carried under my guidance during the
academic year 2006-07 in a partial fulfillment of the requirement
for the award of MBA degree by Bangalore University. To the
best of my knowledge this report has not formed the basis for
the award of any other degree.
Place: Bangalore Prof. B. K. Ramaswamy
Date : 30-09-2006 Professor, MPBIM
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M.P.Birla Institute of Management. Shashidhar VN
EXECUTIVE SUMMARY
As a part of the course curriculum of degree of Master of business
Administration at Bangalore University I am required to undertake an internship work
in an organization in second semester. Internship training enables me to know the
realities of the business and application of theoretical knowledge in practical
environment. In fact the purpose of this training is to create the Managers with greater
adaptability and who can provide creative solution to the organization they work with,
so it helps the student to become a complete manager for the industry and efficient.
This internship report is an effort for the fulfillment of the same.
Bosch is one of the reputed companies in India. It is one of the oldest and
fastest growing Companies. It has a leading presence in India. Bosh Group has, over
the years, acquired a strong reputation in the field of automobile Engineering and its
automation in the field of automobile Software and automation of machinery in general
in various fields.
I feel, it was a great opportunity for me to work with this company and being a
part of the company; I carried out the study on organisation structure and understood
how the company strives to meet the commitment with out compromising on the
Quality aspect.
During my internship period I was involved in the organisation structure study
This training has improved my level of confidence and in the process have gained
many new skills.
Finally it was a rich educative experience during our internship period at Bosch
(RBIN) Bangalore.
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M.P.Birla Institute of Management. Shashidhar VN
STUDENT DECLARATION
I here by declare that INTERNSHIP TRAINING REPORT submitted
in partial fulfillment of the requirement of degree of MASTER OF
BUSINESS ADMINISTRATION (MBA) to Bangalore University under the
guidance and supervision of Mr.Girish BV, Deputy Manager Human
Resource, Robert Bosch India Limited(RBIN), Bangalore and Prof B
K Ramaswamy, M P Birla Institute of Management, Bangalore.
This is my original work and not submitted for the award of any
other degree, diploma, fellowship or other similar title or prizes.
Bangalore Shashidhar VN Date: 30 Sept 2006 Reg No: 05XQCM6084
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M.P.Birla Institute of Management. Shashidhar VN
ACKNOWLEDGEMENT I am extremely great full to Mr. Girish BV, Deputy manager
Human Resource, RBIN, Bangalore, for permitting me to carry out
this study.
I would also like to thank Ms Uma HR, Executive HR, RBIN
Bangalore, who allowed me to work under her and give me
complete picture of Human Resource department.
I would like to express my profound gratitude to all those who have
helped me directly or indirectly in the course of this study.
Bangalore Shashidhar VN Date: 30 Sept 2006 Reg No: 05XQCM6084
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M.P.Birla Institute of Management. Shashidhar VN
PART II
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M.P.Birla Institute of Management. Shashidhar VN
CHAPTER 1
INTRODUCTION
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M.P.Birla Institute of Management. Shashidhar VN
Need for the study 1. The need to undergo internship for a MBA student of Bangalore University is to
fulfill the requirement of MBA degree course of Bangalore University. The internship
has been undertaken during July to September 2006 and main objective of the
internship is to know the application of the theoretical knowledge of the MBA course in
the corporate environment and gain first hand experience and expose mainly to
organization structure and also to the corporate policies, ethics, culture, practices
procedures, facts about the work culture and policies of the organisation.
Objectives of the study 2. The objective of undergoing training is to get the practical exposure of the
organisation in general and one specific functional departments details of the
organization such as: - Marketing, HRD, Finance, Information Systems and Production
departments. During this period of internship it was possible to know how the
theoretical knowledge is applied in Human Resource department of the organization.
3. The following are the main objectives of this study:
Getting practical exposure regarding the organizational functions.
To know the organization structure of the company.
To know functions of various departments such as Systems,
Marketing, Human Resource Management, Finance etc.
To understand the work culture.
To gain first hand experience from industry.
To improve Management skill.
To see how the organization deals with different type of the
problems.
To understand the culture in the organization and the effectiveness
that it has on the employees of the organization.
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M.P.Birla Institute of Management. Shashidhar VN
INTRODUCTION - BOSCH 4. Bosch is a worldwide name in a large area. The �workshop for Precision
mechanics and electrical engineering� which Robert Bosch founded in Stuttgart,
Germany in 1886, and which soon specilised ignition system for motor vehicles and
engines of all kinds, has now become the Bosch group. Bosch India is regional branch
of the Bosch Group, one of the world�s biggest private industrial corporations.
Headquartered in Stuttgart, Germany, the Bosch Group has approx. 251,000
employees worldwide, and generated annual sales revenue of 41.5 billion euros in
2005.
5. In India, Bosch is represented in by its four subsidiary companies -
a) Motor Industries Company Limited � MICO
b) Robert Bosch India Limited � RBIN
c) Bosch Rexroth India Limited � BRIN
d) Bosch Chassis System India Limited
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M.P.Birla Institute of Management. Shashidhar VN
CHAPTER 2
INDUSTRIAL PROFILE
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M.P.Birla Institute of Management. Shashidhar VN
INDUSTRIAL PROFILE
1. High-performance architectures and increasing standardization enable the
combination of software from various sources in the control unit in any
machine/Automobiles. This opens up new possibilities for developing software
efficiently and for designing functions that are distributed across several control units.
The Software and Integration industry supports manufacturers and their suppliers in
the following: -
(a) The development of customer-specific software components for
electronic control units- This affects the implementation of application cores
with the control algorithms specified by the customer, and the application
drivers as hardware abstraction layer. The scope of services provided by
RBIN and their worldwide Integration Factory along with other customers
includes:
Analysis of requirements
Design of software components, based on function models supplied by
the customer
Implementation including component test
Verification of the software
(b) The supply of software components for safety relevant
applications-
The scope of services provided by RBIN�s Software and Integration Factory
includes:
Definition of specifications and of a software safety concept
Design and implementation of software components including
component tests
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M.P.Birla Institute of Management. Shashidhar VN
Verification of the software
(c) The architectural design and the integration of ECU software-
The scope of services provided by RBIN Software and Integration Factory
includes:
Delivery of ECU software architectures (e.g. based on AUTOSAR)
Definition of system requirement specifications
Execution of compatibility tests for software components
Integration of the components including integration testing
2. Automotive software: Automotive software is a software driving a
microcontroller within automobiles. These Microcontrollers are usually specific to
Automotive application usually containing integrated Bus Transceivers interfaces for
Bus Systems like:
LIN (Local Interconnect Network),
CAN (Car Area Network),
MOST (Media Oriented Systems Transport),
LAN (Local Area Network) etc,.
3. Currently the automobile manufacturers use a software architecture consisting of
different Electronic control units (ECUs), a Gateway and Sensors. The gateway is
responsible for deciding which information at a certain ECU or a Sensor should be
routed to which other ECU. In automotive electronics, an electronic control unit (ECU)
is an embedded system that controls one or more of the electrical subsystems in a
vehicle. Some modern cars have up to 70 ECUs, including:
Engine Control Unit also called Powertrain Control Module (PCM)
Transmission Control Unit - TCU
Man Machine Interface - MMI
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M.P.Birla Institute of Management. Shashidhar VN
Door Control unit
Seat Control Unit
Telephone Control Unit � TCU
Climate Control Unit
4. There are typically 6 different kinds of ECUs:
Body ECU for Headlights, Brakelights, Windscreen Wipers, Air Conditioning,
Power Windows.
Comfort ECU for Seat and Steering Position Adjustment, Seat Heating.
Powertrain ECU for Fuel Injuction, Battery Recharging.
Dashboard ECU for Speedometer, Odometer & Fuel Gauge.
Extended ECU
Entertainment ECU for Audio/Video Systems.
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M.P.Birla Institute of Management. Shashidhar VN
CHAPTER 3
COMPANY PROFILE
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M.P.Birla Institute of Management. Shashidhar VN
COMPANY PROFILE
1. The Bosch Group is a leading global manufacturer of automotive and industrial
technology, consumer goods, and building technology. In fiscal 2005, some 251,000
associates generated sales of 41.5 billion euros. Set up in Stuttgart in 1886 by Robert
Bosch (1861-1942) as �Workshop for Precision Mechanics and Electrical
Engineering,� the Bosch Group today comprises a manufacturing, sales, and after-
sales service network of more than 280 subsidiaries and more than 12,000 Bosch
Service Centers in over 140 countries.
2. OWNERSHIP STRUCTURE � The Global Responsibility of Bocsh
3. The special ownership structure of the Bosch Group guarantees its financial
independence and entrepreneurial freedom. It makes it possible for the company to
undertake significant up-front investments in the safeguarding of its future, as well as
Robert Bosch Stiftung Gmbh
92% Holding No Voting Rights
Robert Bosch Gmbh Share Capital
1.2 Billion Euros
Bosch Family 8% Holding
7% Voting Rights
Robert Bosch Industritreuhand KG
93% Voting Rights
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to do justice to its social responsibility in a manner reflective of the spirit and will of its
founder. However, Bosch can only maintain this level consistently because it does not
have to optimize figures to satisfy the short-term perspective of quarterly reports. A
total of 92% of the share capital of Robert Bosch GmbH is held by the charitable
foundation Robert Bosch Stiftung. The entrepreneurial ownership functions are carried
out by Robert Bosch Industrietreuhand KG. It is this special ownership structure that
enables us to pursue a long-term corporate strategy. Robert Bosch Industrietreuhand
KG carries out the entrepreneurial ownership functions. The employees in BOSCH are
known as associates and are considered, also in true spirit as associates of the
company.
Bosch Value Statement �
4. BeQIK is at the core of the Continuous Improvement Programme (CIP) at Bosch.
Designed by Bosch, under their guideline Bosch endeavors to foster higher standards
of:
(a) Quality : Greatest asset what Customers demand from Bosch.
(b) Innovation: Ensures business for the future.
(c) Keeping Customer Satisfied: Inspires Customers and associates
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M.P.Birla Institute of Management. Shashidhar VN
ATTITUDE AND COMMITMENT 5. Bosch regards innovation as something more than exceptional product quality,
functionality and design. Not only technical developments, but also commitment to
society has an effect on the world of tomorrow.
6. Environment: Environmental protection has been a corporate principle of the
Bosch Group since 1973.The Bosch Group has been committed to environmental
protection since 1973. This principle of our corporate philosophy is as important to
Bosch as the quality of its products and the cost-efficiency of its operations. We place
our innovations in the interests of the safety of people, the economical use of
resources, and environmental sustainability. The Bosch principles and corporate
standards are observed by all Bosch locations around the world.
PUBLIC SPIRIT
7. Robert Bosch Foundation: The Robert Bosch Foundation continues to pursue
the social principles of the company's founder and foundation sponsor Robert Bosch.
The Robert Bosch Stiftung (Robert Bosch Foundation) was established in 1964 to
keep alive the philanthropic and social endeavors of its founder Robert Bosch.
Through its programs and institutes, the foundation has since issued 735 million euros
in project funds. In 2005, it made available 55,6 million euros for non-profit projects.
The Robert Bosch Stiftung operates three facilities for health care and research in
Stuttgart: the Robert Bosch Hospital, the Dr. Margarete Fischer-Bosch Institute for
Clinical Pharmacology, and the Institute for the History of Medicine.
8. Focus areas:Education, international understanding, and public welfare are the
top priorities stated in Robert Bosch�s will and the pillars of our work today. The Robert
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M.P.Birla Institute of Management. Shashidhar VN
Bosch Stiftung has six departments. We develop and support exemplary practical
concepts in the areas �Science and Research�, �Health, Humanitarian Aid�,
�International Relations - Western Europe, North America�, �International Relations -
Central Europe, Eastern Europe�, �Education and Society�, and �Society and Culture�
9. Quality: Bosch goal is to fully satisfy customer�s expectations through the quality
of products and services. Quality and Quality improvement is every associates
responsibility and ultimate goal � from the board of directors to apprentices.
Directives, processes, systems and goals are based on requirements from
international standards, customer expectations, knowledge and experience.
Knowledge of and compliance with these directives and processes is the foundation of
quality. Quality means doing the detail from the beginning, thus preventing failures in
the end. Continuous improvement of the quality of processes lowers costs and
increases productivity. Avoiding failures is more important than eliminating defects.
Methods and tools are applied for preventive quality assurance systematically, learn
from mistakes and eliminate their root causes without delay. Suppliers for Bosch
contribute substantially to the quality of products and services. Therefore, suppliers
must live up to the same high quality standards that have adopted by Bosch.
10. Innovation: Thousands of scientists, engineers and technicians around the
world develop new technologies and solutions for Bosch. Every day, thousands of
Bosch scientists, engineers and technicians around the world are involved in the
development of new products and systems, as well as of innovative manufacturing
processes. Their work is also devoted to the continuous improvement of existing
products. Approximately 2,800 applications for patents in 2005 demonstrate that
research and development play a central role within the company.
11. Innovations secure future: and Bosch is no exception. Worldwide, 23,600
research and development associates work to deliver the basis for products and
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services that improve the quality of life. Of these associates, more than 1,200 work in
the Corporate Sector Research and Advance Engineering, designing new systems
and components, exploiting new technologies, improving processes and
manufacturing methods, and identifying new trends. This corporate sector works
closely with all Bosch divisions and with scientific and business partners the world
over. All this boosts Bosch innovative strength and opportunities for growth. In this
way, Research and Advance Engineering plays an active role in securing the future of
the company.
12. Tradition: To develop high-end technologies and assume social responsibility were the
aims of the company's founder, Robert Bosch, from the outset. The company's history shows
that Bosch is still guided by these principles. The company�s founder was committed to the
development of high-quality products and to social responsibility. In 1886, Robert Bosch
founded the "Workshop for Precision Mechanics and Electrical Engineering " in Stuttgart. This
was the birth of today's globally active Robert Bosch GmbH. From the very beginning, the
company's history has been characterized by innovative, drive and social commitment.
13. Values: Bosch values reflect the attitude with which it conduct�s business -
ethics in relations with customers and employees. A few of the values are as follows:-
(a) Encompassing change and continuity: Bosch has always been a value-
driven company. Many of our values can be traced back to our founder Robert
Bosch; other values have changed or have arisen over the decades. Now guiding
values have been put in writing. Values reflect the manner in which Bosch
business is run. Professional ethics are maintained in dealing with business
partners, investors, employees and society.
(b) Future and Result Focus: In order to ensure dynamic development of the
company and to guarantee long term corporate success, Bosch participates in
shaping the changes in markets and technologies. By doing so, customer care
provided with innovative solutions and associates with attractive jobs. Bosch acts
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M.P.Birla Institute of Management. Shashidhar VN
result focused in order to secure growth and financial independence. With the
dividends generated, the Robert Bosch Foundation supports charitable activities.
(c) Responsibility: Bosch accepts that its actions must accord with the interests
of society. Above all else, it places its products and services in the interests of the
safety of people, the economic use of resources, and environmental sustainability.
(d) Initiative and Determination: Bosch acts on its own initiative, with an
entrepreneurial but accountable spirit, and demonstrate determination in pursuing
its goals.
(e) Openness and Trust: Bosch informs its associates, business partners, and
investors in a timely and open fashion of important developments within the
company. This is the best basis for a trustful relationship.
(f) Fairness: Bosch views mutual fairness as a condition of its corporate success
when dealing with each other and with its business partners.
(g) Reliability, Credibility, and Legality: Bosch promises only what it can
deliver, accept agreements as binding, and respect and observe the law in all
business transactions.
(h) Cultural Diversity: Bosch is aware of the company's regional and cultural
origins and at the same time regards diversity as an asset, as well as a
precondition of its global success.
14. Social Responsibility: Bosch brings strong commitment and know-how the task
of reconciling social concerns and entrepreneurial goals. Social commitment is an
essential principle underlying the corporate policy guidelines of Bosch. It believes in
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bringing the economic objectives of corporate activity into alignment with broader
social and environmental aims. Combining the pursuit of economic objectives with
consideration for social and environmental factors is a priority at Bosch. Above all
else, Bosch places its products and services in the interests of the safety of people,
the economic use of resources, and environmental sustainability. Bosch abides by the
following eleven principles that document its social responsibility: -
(a) Human rights: Bosch respects and supports compliance with internationally
recognized human rights, in particular as regards those of its associates and
business partners.
(b) Equal opportunities: Bosch upholds and affirms equal opportunity among
its associates, regardless of the color of their skin, race, gender, age, nationality,
social origin, handicap, or sexual preference. It respects the political and religious
convictions of the associates as long as they are based on democratic principles
and tolerate those of different persuasions.
(c) Integration of handicapped people: In its view, handicapped people
possess equal rights as members of society and business life. Encouraging them,
integrating them into the enterprise, and working with them in an atmosphere of
cooperation are pivotal elements of Bosch corporate culture.
(d) Free choice of jobs: Bosch rejects forced labor of any kind and respect the
principle of freely chosen employment.
(e) Rights of children: Bosch condemns child labor and respects the rights of
children. All enterprises in the Bosch Group will adhere to the stipulations of ILO
Convention no. 138 and no. 182.
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(f) Relations with associate representatives and their institutions: Bosch
recognises the fundamental right of all associates to form trade unions and to join
these trade unions of their own free will. Associates will neither receive undue
advantage nor suffer any disadvantage as a result of their membership in trade
unions. Within the framework of respective legal regulations - insofar as these are
in harmony with the ILO Convention no. 98 - Bosch respects the right to collective
bargaining for the settlement of disputes pertaining to working conditions, and
endeavor together with its partners to work together in a constructive manner
marked by mutual confidence and respect.
(g) Fair working conditions: Bosch remuneration and social benefits conform
at the very least to national or local statutory standards, provisions, or respective
agreements. It observes the provisions of ILO Convention no. 100 with respect to
the principle of �equal remuneration for work of equal value�. It complies with
national provisions regarding working hours and vacation. Any associate may
complain to their respective line manager or senior management if they believe
they have been subject to unfair treatment or have suffered disadvantages with
respect to working conditions. Associates will not suffer any disadvantage as a
result of lodging such complaints.
(h) Occupational health and safety: Safety at the workplace and the physical
well being of associates has top priority. Bosch adheres at the very least to the
relevant national standards for a safe, hygienic working environment and takes
appropriate action within this framework to ensure its associates' health and safety
at their workplace in order to guarantee working conditions that are not harmful to
health.
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(i) Qualification: Bosch encourages associates to train to acquire skills and
knowledge and to expand and enhance their professional and specialist know-
how.
(j) Environment: Bosch can look back on a very long tradition of commitment to
preserving and protecting the environment. In addition, it contributes to the further
improvement of living conditions at their locations. The basic principles of
environmental protection reflect Bosch duty towards the environment and are the
basis for many initiatives that are implemented throughout the company.
(k) Implementation: Bosch aim is to implement these principles throughout the
Bosch Group. These principles will be incorporated into the �Management System
Manual for Quality, Environment, Safety, and Security in the Bosch Group�.
Responsibility for their implementation lies with the senior management of the
respective divisions, regional subsidiaries and company locations. Bosch will not
work with any suppliers who have demonstrably and repeatedly failed to comply
with basic ILO labor standards.
ACADEMECIA
15. Carnegie Bosch Institute(CBI) � Alliance between business and academia.
Carnegie Bosch Institute for Applied Studies in International Management represents
a unique alliance between Carnegie Mellon�s Tepper School of Business and the
Bosch Group. Robert Bosch Corporation established the Institute in 1990 through a
major endowment gift. The Institute�s mission is to support, educate, and develop
globally minded managers through research, fora and executive education programs.
16. The Carnegie Bosch Chairs: In 2006, Carnegie Bosch Institute sharply
increases its stimulation of academic research on global business issues: the Institute
sponsors five Carnegie Bosch Chairs, the spearhead of which is the Bosch Chair.
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Together, these faculties form the Carnegie Bosch Institute Research Committee.
They work in the field of Organizational Behaviour and Theory, Manufacturing and
Operations Management, Operations Research and Computer Science, and
Marketing. Above all, they are looking at issues across boundaries and disciplines.
Carnegie Bosch Institute is continuously working to find new ways of facilitating the
exchange between experienced business managers and these open-minded
academic experts by developing for a that share the newly created knowledge.
17. A Vision Turned Reality: Global Leadership: In its endeavour to bring
business and academia together in a unique and new learning environment, Carnegie
Bosch Institute has taken a leap into innovation. Its annual Executive Summer Forum
Global Leadership has become an epitome of a courageous, stimulating, and
invigorating development experience of senior executives and academic presenters
from around the world. Its unconventional process design and its hand-selected
faculty, its meticulous attention to detail and its tie-back into the real life of
international businesses make it a stand-alone product in the world of executive
learning, development, and cross-community networking.
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CHAPTER 4 BUSINESS SECTORS
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Automotive technology
1. Bosch Group was the world�s largest automotive supplier in terms of sales in
2004, generating a total of 25.3 billion euros. Bosch plans to utilize the opportunities in
the rapidly growing Indian market for passenger cars. It is also stepping up its diesel
operations in India, foraying into the manufacturing of common-rail diesel injector
systems. In India, Automotive Technology represents the largest area of business,
supplying both to the local automotive industry as well as exporting components
around the world.
Consumer goods and building technology
2. In India, this sector is engaged in the Power Tools and Security Systems
divisions. Bosch is the world leader in the power tools segment and has been the
pioneer in DIY (Do-it-Yourself) across different countries, including India. Bosch
Security Systems globally has more than 80 years of experience in fire detection and
alarm systems. In India, Bosch Security Systems is one of the leading security
technology players with a comprehensive portfolio.
Industrial technology
3. Bosch Rexroth AG is an expert for all drive, control and motion technologies. The
Industrial Technology division Bosch Rexroth India provides a complete range of
world-class products, systems and services to customers in India, Bangladesh, Nepal
and Sri Lanka through its manufacturing facilities, service centers, and service
partners from all over South Asia.
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PRODUCTS AND SERVICES
4. Bosch Car Service - The competent garage for every type of Vehicle:10,000
Bosch Car Service garages, Bosch Diesel Service Centers and Bosch Diesel Service
garages around the world ensure greater safety and reliability on the road. Service
types are:
(a) Bosch Car Service
Maintenance, service and repair for passenger cars.
(b) Bosch Diesel Center
Specialist for conventional and electronically controlled high-pressure
diesel systems in passenger cars and commercial vehicles.
(c) Bosch Diesel Service
Specialist for conventional and electronic diesel systems.
Bosch Service
Specialist in vehicle electric/electronics
5. Power tools for the DIY Enthusiasts � The perfect tool for every Idea: Power
tools from Bosch are among the most popular tools worldwide. No wonder: Bosch
stands for quality, excellent accessories and outstanding service.
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6. Communication services - A partner you can Rely on: Everything focuses on
reliable, high quality communication services in the Bosch Communication Center. Be
it inbound or outbound, front or back office customer communication � a wide range of
industries rely on Bosch Communication Services. As an expert for multiple remote
monitoring services Bosch monitor buildings, machines, containers, vehicles and
people.
7. Car parts and Accessories: Only the best part for your Car: Spare parts from
Bosch impress by their quality, reliability and innovative technology. They only go into
serial production once they meet our very stringent requirements.
8. Garden � Perfect care for your Garden: Whether it is mowing the lawn, high
pressure cleaning or watering your plants � you are ideally equipped for all gardening
tasks with innovative gardening appliances from Bosch.
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9. Power tools for the Professional � Perfect tool for every Idea:Bosch produces
power tools for craftsmen and industry that provide the best technology, the highest
performance and top quality for efficient work. Bosch develops innovative, high quality
power tools that are guaranteed to produce professional results in all fields of
craftsmanship.
10. Automotive � Motor Vehicle Technology for the future: Innovations from
Bosch have had a decisive influence on automobile history. As the world's largest
independent parts supplier to the automotive industry, Bosch significantly contributes
toward making driving ever safer, cleaner and more economical.
11. Household Appliances � Perfect technology for a comfortable life: Bosch
produces everything that makes household chores so much easier: Household
appliances from Bosch stand for quality, innovative technology and excellent design.
12. Security Systems � Secures your World: Bosch Security Systems proudly
offers a wide range of fire, intrusion, social alarm, CCTV, management and
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communication systems and components to help you find the solution for any
application. We are the global supplier of choice for innovative technology backed by
the highest level of service and support.
13. Diagnostics for Repair Shops � Firsthand testing technology and know-
how: Garages diagnose more efficiently, more safely and more quickly with testing
technology from Bosch. Bosch ensures that our first class automobile competence
and innovative technology is also available to service garages. Bosch develops and
produces state of the art vehicle testing systems for garages of every size and every
service concept.
14. Heating and Warm Water � Comfortable Energy saving and Environment
friendly: Bosch offers tailor made heating concepts for every home. You can benefit
from individual system solutions and different system models.
15. Packaging Technology � State of the Art production and Packaging
Solutions: Bosch develops intelligent packaging technology at the highest
technological level for the national and international food, pharmaceutical, chemicals
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and cosmetics industries. Packaging technology from Bosch meets the most stringent
demands.
16. Sensors and Foundry MEMS � Revolutionise Electronic Products: Bosch
develops high quality MEMS (Micro Electro Mechanical System) chips for international
corporations that include tiny mechanical elements in their electronic logic. With their
aid, electronic products can be applied in a much more versatile, simple and intelligent
way in medicine, security systems, sport, life sciences and logistics.
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CHAPTER 6 BOSCH IN INDIA
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BOSCH IN INDIA
1. Bosch has grown phenomenally in India, way back since 1922 when the Illies
Company established a Bosch agency in British India. The founding of Motor
Industries Company Limited in 1951 spurred off an accelerated growth in the
automotive industry segment that has not stopped till date. Bosch has a strong and
voracious presence in the country today, in diverse industry segments at numerous
locations. In India, the Bosch Group has about 15,044 employees, and in business
year 2005 achieved total consolidated sales of Rs 40 billion (Euro 729 Mi).
2. In India, Bosch is represented in by its four subsidiary companies, which are as
follows: �
(a) Motor Industries Company Limited � MICO: Motor Industries Company
Limited is the flagship of the Bosch group in India, established in the year 1951.
Mico is the largest auto component manufacturer and the largest Indo-German
Company in India. The Bosch Group holds 60.55% stake in Mico. Access to
state-of-the-art technologies from Bosch and a commitment to world-class quality
have made Mico, the country's largest manufacturer of Diesel Fuel Injection
Equipment and one among the largest in the world. It is headquartered in
Bangalore with facilities in Bangalore, Nashik, Naganathapura and Jaipur. All the
4 plants are TS 16949 and ISO 14001 certified. With strength of 9700 associates,
Mico manufactures and trades products as diverse as fuel injection equipment,
industrial equipment, auto-electricals, hydraulics, electric power tools, packaging
machines, security systems and Blaupunkt car audio systems.
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(b) Robert Bosch India Limited � RBIN : Robert Bosch India Limited, a wholly
owned subsidiary of Robert Bosch GmbH, develops software and engineering
solutions for all business sectors within the Bosch world in more than 15 nations
across Europe, USA, Asia and Australia. Founded in 1998, RBIN is an ISO 9001
and CMM Level 5 organisation with cutting edge facilities at Bangalore. It employs
nearly 2900 associates and is the largest software development center outside
Germany.
(c) Bosch Rexroth India Limited � BRIN: Bosch Rexroth India Limited provides
a complete range of world-class products, systems and services for drive and
control technologies to various industrial and mobile applications. Established in
1975, Bosch holds 95.5% stake in BRIN and is into five technology groups namely:
Industrial Hydraulics, Electric Drives and Controls, Linear Motion and Assembly
Technologies, Pneumatics, and, Mobile Hydraulics. BRIN is ISO 9001:2000
certified and employs 300 associates, serving customers in India, Bangladesh,
Nepal and Sri Lanka through manufacturing facilities in Ahmedabad and
Bangalore.
(d) Bosch Chassis System India Limited: Bosch Chassis Systems India
Limited (formerly Kalyani Brakes) is the leading manufacturer of hydraulic brakes
in India for passenger cars, two wheelers, three wheelers and tractors. Its plants
are located in Jalgaon and Chakan in Maharashtra and Manesar near Delhi.
Founded in 1982, the Bosch Group hold over 80% stake in the company and
employs approximately 1,700 associates.
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CHAPTER 7
ROBERT BOSCH INDIA LIMITED
(RBIN)
SOFTWARE SERVICES
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The Software divisions in India
1. One has to discover Bosch India and its Software divisions for a reliable, long-
term partnership to derive the maximum benefits of information and technology. The
software division of Bosch in India is the largest development center of Bosch outside
Germany. For over 15 years now it has been the preferred engineering services and
solutions partner for the Bosch Group worldwide. The software services nurture, build
and sustain enduring customer relationships to enable direct operational and strategic
benefits to its customers.
2. Bosch India is regional branch of the Bosch Group, one of the world�s biggest
private industrial corporations. Headquartered in Stuttgart, Germany, the Bosch Group
has approx. 251,000 employees worldwide, and generated annual sales revenue of
41.5 billion euros in 2005.
3. Robert Bosch India Limited is a wholly owned subsidiary of Robert Bosch GmbH,
Germany. The software division of Bosch India develops software solutions for Bosch
units in more than 15 countries as well as for external customers in USA, Europe and
Asia-Pacific. The software division has been developing integrated software solutions
in the areas of Automotive, Business, Communications and Industrial Applications.
Further Bosch India brings the worldwide renowned Bosch technology in gasoline
engine management systems to its customers in India. The international purchase
office brings together Bosch units worldwide and Indian suppliers for mutual benefit. In
India, the Bosch Group has about 15,044 employees, and in business year 2005
achieved total consolidated sales of Rs 40 billion (Euro 729 Mio).
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4. RBIN nurtures, builds and sustains enduring customer relationships to enable
direct operational and strategic benefits to its customers. RBIN makes it happen
through qualified, motivated and flexible professional associates, who uphold the
heritage and values of Bosch - time tested over 115 years of successful journey; A
journey marked by quality, reliability and innovation of service to enhance the interest
of its customers and the community we live in. Having met the stringent requirements
of Bosch units in many countries for more than a decade, Bosch India now extends its
software development services to customers in USA, Europe and Asia-Pacific. RBIN�s
experience of more-than-a-decade in software development, established quality
processes and a proven, state-of-the-art offshore development center at Bangalore
enables it to reach this objective.
5. RBIN started with onsite ECU software support to Diesel Systems (DS) division in
1990. RBIN/EDU (Engineering services Diesel Unit) is also involved in software
development for diesel passenger cars. Offshore work from India for supporting truck
applications started from 1992. The year 1994 saw the support expand to passenger
car domain as well. With the commencement of the Emerging Market projects in
January 2003, RBIN has become the fourth DS ECU development location for Bosch.
This includes hardware, software and electrical systems responsibilities. Currently
ECU Projects for Brazil, China and India are being handled at RBIN/EDU.
6. RBIN/EDU is also involved in software development for diesel passenger cars. As
a development partner of DS/EEF department, RBIN/EDU executes complete
software projects for customers. The hardware team in RBIN/EDU is responsible for
ECU hardware development for emerging market ECU projects and other special
projects that include the development of testing systems such as the Integrated RBIN
Vehicle Simulator. Today, RBIN/EDU also supports various other projects in DS in the
area of hardware development.
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Focus at RBIN:
7. RBIN has focus on providing quality software Tools and Best IT infrastructure for
employees which would enhance the Productivity of the Company. The Tools Provide
information for decision making at all levels in the hierarchy with minimum downtime in
the IT infrastructure.
8. Major Activities
Planning, Implementation and Management of IT Infrastructure
System Administration and Software resource management
Software License Control (Standard Software)
MS-Exchange administration & maintenance
Communication Network Management
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CHAPTER 8
FINANCES-BOSCH
1. Bosch Group sales by region in 2005
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Bosch in figures
2. The company has grown strongly in recent years, has succeeded with pioneering
innovations and has a global network of customers and suppliers. We constantly seek
to maintain and develop that position. The global figures of the company are as
follows:
2001 2002 2003 2004 2005
Sales 34029 34977 36357 38954 41461
Percent of Sales accounted for by
International Business
72 72 71 72 73
Annual average number of Associates (�000) 218 226 229 234 249
Of which in Germany 99 103 105 107 110
Of which Abroad 119 123 124 127 139
Investments in Fixed Assets 2368 2006 2028 2435 2923
Expenduture on Research & Development 2274 2487 2650 2898 3073
Profit after Tax 650 650 1100 1675 2450
66% Europe
19% America
15% Asia-Pacific
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INVESTMENTS - BOSCH
3. Investments in research & development and capital expenditure
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CHAPTER 9
ORGANISATION STUDY OF BOSCH & ROBERT
BOSCH INDIA LIMITED
SUPERVISORY COUNCIL- BOSCH
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Dr. Hermann Scholl, Stuttgart
Chairman
(former Chairman of the Board of Management of Robert Bosch GmbH)
Alfred Löckle, Ludwigsburg
Deputy Chairman
Member - Shop Council of the Schwieberdingen Plan
Chairman - Central Works Council
-Combined Works Council of Robert Bosch GmbH
Dr. jur. Peter Adolff, Munich
(former Member of the Board of Management of Allianz Versicherungs-
Aktiengesellschaft)
Dr. h.c. Bo Erik Berggren, Stockholm
(former Chairman of the Administrative Board and Chief Executive Officer of The
Stora Kopparberget Corp).
Henning Blum, Hildesheim
Chairman - Shop Council of the Hildesheim Plant
Member - Joint Shop Council of Robert Bosch GmbH
Dr. Christof Bosch, Königsdorf
Dr. jur. Ulrich Cartellieri, Frankfurt
(former Member of the Board of Management of Deutsche Bank AG)
Dr.-Ing. Heiner Gutberlet, Fellbach-Oeffingen
Chairman - Board of Trustees of Robert Bosch Stiftung GmbH
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Dr.-Ing. Rainer Hahn, Stuttgart
(former Member of the Board of Management of Robert Bosch GmbH)
Aline Hoffmann, Frankfurt
Political Secretary - HQ, Industriegewerkschaft Metall
Jörg Hofmann, Stuttgart
Regional Chairman - Industriegewerkschaft Metall, Baden-
Württemberg region
Dieter Klein, Wolfersheim
Chairman - Shop Council of the Homburg Plant
Member - Joint Shop Council of Robert Bosch GmbH
Matthias Georg Madelung, Munich
Member - Board of Trustees of Robert Bosch Stiftung GmbH
Werner Neuffer, Stuttgart
Chairman - Shop Council of the Feuerbach Plant
Deputy Chairman - Joint Shop Council
- Combined Shop Council of Robert Bosch GmbH
Wolfgang Ries, Lohr
Chairman - Shop Council of Rexroth Indramat GmbH
- Joint Shop Council of Bosch Rexroth AG
Member - Combined Shop Council of Robert Bosch GmbH
Urs B. Rinderknecht, Zurich
Chief Executive - UBS AG
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Wolf Jürgen Röder, Hofheim / Taunus
Managing Member - Executive Board of Industriegewerkschaft Metall
Tilman Todenhoefer, Stuttgart
(Former Deputy Chairman of the Board of Management of Robert Bosch GmbH).
Jörg Vial, Nehren
Vice-President - Global Policies and Strategies,
- Corporate Sector Purchasing and Logistics
Chairman - Joint Speaker Group ofRobert Bosch GmbH
- Group Speaker Committee
Hans Wolff, Bamberg
Chairman - Shop Council of the Bamberg Plant
Member - Joint Shop Council of Robert Bosch GmbH
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BOARD OF MANAGEMENT OF ROBERT BOSCH GMBH
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BROAD ORGANISATION OF RBIN 1. Every organization does plenty of functions for the achievement of goals or
making literal the vision of the company. So far the simplification of the functions, It is
divided into various units and each unit is known as Department, of the organization
which are work synergetic way. In this organization, every department is headed by a
coordinator/Executive who reports to the next higher level the Manager of their
respective Departments and others are the support functions of the organization who
directly report to the top management. RBIN is a Flat Organization where all the
division heads (Vice President in case of Technical) report to the Managing Director.
The organization is divided into various departments as under:
(a) Technical with head as the Vice President reporting to Managing Director:
RBIN/ESD � Engineering Section Engine Systems
RBIN/ESA � Engineering Section A
RBIN/ESE � Engineering Section Emerging Co-Operations
CI/ISY-IN - Information Systems.
RBIN/BSV-Business Services Section
(b) RBIN/COR � Commercial Responsibility
RBIN/CFA - Controlling, Finance & Administration
RBIN/FCM - Facilities management & Constructions
RBIN/PER �Personnel
RBIN/PUR � Purchasing
RBIN/LEG � Legal, Taxes, Company Secretary & Internal Controls
(c) RBIN/TCR-Cob-Technical & Commercial Responsibility, Coimbatore
(d) RBIN/DSO � Data Security Officer
(e) RBIN/ORG � Organisation & Employee Development, CIP (Continuous
Improvement Programmes).
(f) RBIN/QMM - Quality Management and methods.
(g) RBIN/SAM � Sales & Marketing
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RBIN/COR
(
RBIN/FCMFacilities Mgmt &
ConstructionRajeshwaran S
RBIN/CFAControlling, Finance,
AdministrationSabesan S
RBIN/PERPersonel
Satyanarayana TK
RBIN/LEG****Legal, Taxes, CompanySecr., Internal Controls
Vidya Sarathy
RBIN/PURPurchasingKumar KR
RBIN/CORCommercial Responsibility
Kurth Holger
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RBIN/ESA
RBIN/ECMES- Driver Information
Systems 1Sasikumar G 1)
RBIN/EDIES- Driver Information
System 2Prashant Halady
RBIN/ECREngineering Services
Car RadiosSri Krishnan V
RBIN/ECCEngineering Services CC
Sriram TV 7)
RBIN/EAEEngineering Services AE
Gaur Dattatreya
RBIN/EPCEngineering Processes
consultingUmashankar BR
RBIN/ESAEngineering Section A
Shenoy RK4)
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RBIN/ESE
RBIN/EBSES- Business & Commercial
SolutionsShenoy Prakash
RBIN/ECBEngineering Services
AA, EB, EATSSreenivasan UM
RBIN/ECDEngineering Services
BR, PA, MICOSatyanarayana N2)
RBIN/ECEEngineering Services
ST, TT, PT, BSHSwaminathan K
RBIN/ENDMechanical Engineering
ServicesSankar Sadasivam
RBIN/EEDElectronic Engineering
ServicesKrishnan R
RBIN/ESEEngeeniring Sections
Emerging Co-operationsKrishna R5)
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CI/ISY-IN
CI/ISY-1NInfrastructure andData Centre IndiaJanashekar UM
CI/ISY2-INEngineering Services
India 2Sujatha D
CI/ISY 3-INEngineering Services
India 3Dattatri Salagame
CI/ISY 4-INEngineering Services
India 4NN
CI/ISY-IN**Information Systems India
Shenoy Sudhakar
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RBIN/ESD
RBIN/EDMEngineering ServicesDS Methods & Tools
Sri Guha V6)
RBIN/EDREngineering Services
DS Software Projects 1Latha C
RBIN/EDSEngineering Services
DS Software Projects 2Kunte SC
RBIN/EDTEngineering ServicesDS Truck SoftwareNataraja Chandra
RBIN/EDUEngineering Services
DS EDU SystemsPrabhu Panduranga3)
RBIN/EDPEngineering Services
DS Software PlatformsSrinivasa
RBIN/EGSEngineering Services GS
Hadi SA
RBIN/ESDEngineering Section
Engine SystemDr Zahir Andree
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RBIN/PER
# Administrative reporting to TCR-Cob* Functional reporting to RBIN/PER 2 for BSA related Topics** Functional reporting to RBIN/PER 1 for EBS related topics
RBIN/PER - SekrVeena ms
RBIN/PER 11DHRM
ECD, BSA*, END, ECEVanitha Chengappa
RBIN/PER 12DHR,MEDM, EDR, EDS
,EDT,EDU, EDPDivya Swaroop
RBIN/PER 13DHRM,QMM,ECB,ECC
EED,EGS,ESEKavitha Kolala
RBIN/PER 14DHRM
TCR-COB#Sudhakar Durai
RBIN/PER 1ESD,ESE,TCR-Cob
Girish BV
RBIN/PER 21DHRM
ECM, ECR, EDI, ESARajesh M
RBIN/PER 22DHRM
EBS**,CI/ISY-IN,EPC,EAEJoseph Gonsolo
RBIN/PER 23DHRM
BST, Corporate DeptsNN
RBIN/PER 24NN
RBIN/PER 2ESA, CI/ISY-IN,BSV
Corporate DeptsVenu Gopal VV
RBIN/PER 31VA'S & Deputations
Gangadhar MK
RBIN/PER 32DeputationsRashmi CR
RBIN/PER 33Deputations
Deepa Jayadev
RBIN/PER 34Payroll, Benifits
Admin & Statutory ComplianceSripathi Acharya
RBIN/PER 35Payroll R Master Dara
AdministrationDamodhar Pai
RBIN/PER 3International Assignments &
AdministrationParthasarathi MK
RBIN/PERHuman Resource
ManagementSatyanarayana TK
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The Tasks/Functions of Technical Sections are as follows:
1. EDU (Engineering Services Diesel Unit): This includes hardware, software
and electrical systems responsibilities. Currently ECU Projects for Brazil, China and
India are being handled at RBIN/EDU.
The hardware team in RBIN/EDU is responsible for ECU hardware development for
emerging market ECU projects and other special projects, which include the
development of testing systems such as the Integrated RBIN Vehicle Simulator.
Today, RBIN/EDU also supports various other projects in DS in the area of hardware
development.
2. RBIN/EDT (Engineering Services DeNOx-tronic systems): In addition to
EDC software development for Trucks, RBIN/EDT is also responsible to develop the
complete software for DeNOx-tronic systems (both platform and customer
specific).RBIN/EDT is responsible for software development support for customers
DHIM, Ford Otosan and Iveco trucks.
3. RBIN/EDS (Engineering Service - DS Software Projects 2): RBIN/EDS
presently supports Software Development for ESA, ESB, ESC and ESM departments
of DS, in addition to support for RBJP. Today RBIN/EDS participates not only in
Software Module development, but also in Function Development, Concept
Development and few of the Complete Software Projects as well.
4. EDM (Engineering Services - DS - Methods and Tools): EDM stands for
"Engineering Services - DS - Methods and Tools".
The group is dedicated for providing tools support to Diesel systems (a division of
Bosch). Additionally EDM provides support to other groups under EDE in RBIN.
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5. EDR (Engineering Service - DS Software Projects 1): RBIN/EDR presently
supports Software Development for EEF and EED departments of DS. RBIN/EDR
participates in Software Module development, Function Development, Concept
Development and few of the Complete Software Projects as well. The customers
handled in EDR are Daimler Chrysler, HMC, PSA, Ford, Volvo and Honda. 6. EGS: The cooperation between Gasoline Systems (GS) Germany and RBIN is
10 years old. This began with RBIN associates participating in Motronic software
development with GS colleagues at Schwieberdingen (Si). Support for the various
tools including Motronic development environment followed. Engineering support for
Gasoline System (EGS) was formed as an independent department on 01-Jan-2004,
which covered, all support to GS, both ECU and tools. This department has emerged
as the largest software development centre of Gasoline Systems outside Germany.
7. ECR (Engineering Service - Car Radios):
DAB - Digital Audio Broadcast Receiver
MMC - Multi Media Card, with recording facility
RSA - Rear Seat Audio & twin tuners
8. RBIN/EDI (Engineering Service - Driver Information): RBIN/EDI work�s with
CM-DI/ESA to bring out the latest Driver Information systems for OEM customers.
Bosch mission is to achieve a high degree of delight of our customers in CM-DI by
striving to:
Deliver high quality software services
Reduce time to market
Provide value for money
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9. ECC: RBIN/ECC does its best in achieving this by supporting the development
of Bosch automotive safety systems. We are a dedicated team working closely with
Chassis Systems business divisions. ECS support�s the development of different ABS
sub-systems like:
Electro Hydraulic Braking systems (EHB),
Anti-skid Regulation (ASR)
Along with ABS we are also working on Bosch Electronic Stability Program
(ESP).
10. EAE (Engineering Service - Automotive Electronics): RBIN/EAE does best
in achieving this by supporting the development of Bosch automotive safety and
comfort systems. We are a hundred plus strong team working closely with Automotive
Electronics business division. In Passive Safety Systems we support the development
of Airbags Software. In Passenger Comfort Systems we are actively involved in the
development of comfort systems like:
Adaptive Cruise Control (ACC)
Park Pilot (PP)
11. EPC (Engineering Process Consulting): RBIN addresses clients� niche
requirements of external consultancy, training, staffing and tooling, in a competent and
cost effective manner. Initially it started with the Sw-CMM model, but today we offer
consultancy based on CMMI, ISO 9000, Six Sigma and EFQM models. RBIN offer�s
support at every step - right from strategizing process improvements, to development
of process improvement plans and detailed execution of the same.
12. EBS: RBIN/EBS provides services to Bosch Divisions, Factories, Departments
and Group Companies on Business and commercial Systems. Both in Europe as well
as North America, services have been provided from as early as 1993, when RBIN
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delivered the BWS GUI interface to AA for deployment to Bosch dealers in Europe
and with development support on the Quality Control System for RBNA
13. ECB: RBIN offer�s software development services to RB-Divisions in the fields
of automotive energy systems, body electronics and vehicle diagnostics. Its services
to ETAS encompass support in development of Real-time Operating systems (Live
Devices, UK), automotive test-systems (ETDE, Germany) and diagnostic equipment
(Vetronix, USA).
14. ECD: ECD is responsible for providing Engineering service support to Bosch
units worldwide in the areas of PLC, HMI, PC based diagnostic systems, Factory
Automation, CNC, Welding and tightening systems, Embedded systems and OPC
related applications. Recently, it has also started providing OpCon Training support to
MICO, Asia Pacific and other English speaking countries across the globe.
15. END: The Mechanical Engineering Services Department of Robert Bosch
India is committed to provide support to Mechanical Engineering Design and Analysis
by leveraging the synergy of diverse technologies and tools. The highly qualified team
of END works on state-of-the-art infrastructure using the latest tools to provide
effective and quality solutions to its customers in the areas of Mechanical Design
across all Business Sectors.
16. EED (Engineering Electronic Design Services): RBIN represents the
Engineering Electronic Design Services (EED) where in state of the art chips/boards
are designed which are fully tested to the extent of EM (Electro Magnetic) safe to
make cars fully reliable, more controllable and luxuriously safe both to the end user as
well as to the environment. We have a wide range of experienced engineers who work
towards a common goal �customer satisfaction, which is achieved by innovation,
continuous improvement in process (CIP) and on time delivery. We provide design
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solutions to AE/NE1, AE/ELS, EB-BE/ESE1, in areas of Digital and Mixed Signal
Design, Layout, Test program development, PCB design & layout, EMI solutions.
17. ISY (Information Systems): Information Systems (CI/ISY1-IN) department
services the internal requirement of Robert Bosch India Ltd in terms of providing IT
Infrastructure and Software Application Tools.
18. BST (Business Services - Translation and Documentation): The spectrum
of services offered by the BST department, spans Language Services, Documentation
related Publishing & Technical Writing services, Docutools Environment, e-Learning
modules, Web services and Document Management services.
19. SSC: RBIN SSC assumes responsibility of daily processing of financial
accounting to enable consolidation of the financial statements to be submitted by the
RB sites.
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HUMAN RESOURCES DEPARTMENT
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HR MISSION
1. To develop a talent pool with the competence to take the challenges of the
present and future. To facilitate improvements in quality and quantity of individual
contribution and provide a congenial work environment.
HR PRINCIPLES
2. RBIN always believes that their greatest assets are their Human Resources. It
holds the following guidelines for managing the human resources:
An individual�s creativity is the source of creating value. We respect diversity
and autonomy so that each employee can exercise his/her own creativity to the
full extent.
We have adopted competence as the most important criterion for making
personnel decisions.
Rewards based on performance are essential for human motivation.
Performance results will be fairly evaluated and rewarded accordingly.
Equal opportunity builds trust between people. We ensure ever y employee an
equal opportunity regardless of gender, race, age, religion or nationality.
Maintaining a long-term perspective is the foundation of our human resource
policies. Human resource programs have been designed with a long-term
perspective and implemented with dedication and persistence.
3. People: On January 1, 2005, some 232,000 associates worked for the Bosch
Group worldwide. First advantage - RBIN has over 650 qualified software
professionals who work on state-of-the-art infrastructure and technology. Employee
Development is RBIN�s key priority. Assessment of skills backed up by focused
training helps employees to mature their skills.
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4. International training: Bosch training is an international issue, since the
company also has to cover its needs for skilled workers at its locations all over the
world. In its plant in Hatvan, Hungary, for example, Bosch offers a crash course for
electronics engineers. At the same time, a cooperation agreement with three junior
technical colleges pro-vided for the introduction of Bosch classes, teaching subjects
that are especially relevant for working life.
5. International Development Program: In its International Development Pro-
gram, or IDP for short, Bosch fosters young talent from all over the world. In 2005, the
company will has recruited 150 especially well qualified candidates in 22 countries
outside Germany. These associates have been prepared systematically for the
assumption of leadership assignments in their home countries. During the entire
training period, they were Associates supervised by an experienced executive from
their country, who will act as a mentor.
6. Jobstairs online job exchange: Bosch is also using electronic channels in its
quest for qualified associates: in 2003, an online job exchange was set up together
with 27 other companies. At www.jobstairs.de, jobseekers can find a marketplace
specializing in vacancies offered by top companies. The Bosch Group has an
international culture: it employs some 123,000 associates outside Germany, or 53 %
of its entire workforce.
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JOBS WITH IDENTITY
7. Further training - Support and demands: Bosch and innovation are
synonymous. Contributing to this culture is a challenge that every staff member must
face on a daily basis. Since Bosch expects so much from its staff, it must provide the
necessary conditions to develop both professionally and personally. And that is
exactly what it does. RBIN�s discerning, comprehensive training and further education
program systematically supports all associates. Belonging to the international Bosch
Group, also brings with it added responsibilities: to support an environment of
openness to learning, being self confident, and a high sense of self initiative in
international cooperation needs to be the overall goal for employee and organization
development. To sum up, leadership competence is necessary to work at Bosch.
8. Technical Leadership: Bosch India works on the latest in Bosch Technology,
from AUTOSAR initiatives, and high end security systems to embedded systems and
automotive development. Here associates have the opportunity to work on
technologies outside of the normal realm, be it hardware or software.
9. Women - Powered by Bosch!- Supporting women's careers is not a policy, it is a
philosophy which is spread. Bosch is committed to supporting women. It wants ever
more women to be represented on all hierarchical levels and in all functional divisions,
and are committed to equal opportunities for women and men. It has already managed
to significantly increase the number of women among its workforce. And perhaps it will
have a female President in the foreseeable future.
10. International work with Bosch: Bosch is an international and globally active
corporation. The global Bosch team comes from extremely wide backgrounds. It
develops and produces products in more than 50 countries - and supply markets in
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around 150 countries. Its employees can therefore work in an international
atmosphere and learn at first hand how a global player works. This exposure is an
ideal chance for the corporation and staff alike to learn from other cultures and benefit
from the wealth of perspectives and ideas, since they are important influences in
developing new products and services.
11. Cultural Pride: At Bosch India, they believe that building an awareness of and
appreciation for ones own culture is very important, before understanding and working
with another culture. Be it Kathak or Manipuri, RBIN associates are exposed to the
gamut of Indian culture to inculcate a sense of appreciation for India and what it
stands for. It is hard to explain, but at Bosch a sense of self is very important.
12. Stability: Bosch has been around for more than 115 years. Being around for
more than a century means that it is a very agile organization, but yet are old
fashioned in some ways - it gives a stable career, an environment where scientists
and inventors are nurtured, a place where minds are given the opportunity to think,
reflect, and create.
13. Infrastructure: RBIN�s infrastructure is one of the best in the country. Individual
workplaces designed as per international standards provide an environment that one
can be proud of. Facilities such as health care, canteen, sports, gym are also offered.
14. HR Departmental Functions:
To lay out and execute policies for Recruitment, management and retention of
employees.
To ensure employee training norms are met.
To take steps for remedial and counteractive act ions related to process
improvement.
To initiate performance appraisal processes.
To initiate employee welfare schemes.
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15. HR Managerial Functions
To administer day-to-day activities of the HR Team.
To assure adherence to all statutory laws / obligations which are in acceptance.
To schedule and arrange for employees training.
To arrange and participate in the induction process for new employees.
To participate and provide inputs for management review meetings.
16. Roles of HR Executives
To liaise with manpower consultants for follow up of the requirements.
To coordinate resumed short listing and arrange for HR rounds of interview.
To coordinate employee training.
To maintain employee records as per rules.
To schedule monthly meetings with various groups.
To prepare salary statements, maintain statutory employee records and
coordinate reimbursements.
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Human Resources Department (RBIN):
Personnel �RBIN/PER
Organisation � RBIN/ORG
HUMAN RESOURCES ROBERT BOSCH INDIA LIMITED
HR (ORG) RBIN/ORG
HR (PER) RBIN/PER
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Structure RBIN/PER
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1. Detailed Functions of HR (Personal) :
(a) Recruitment and Compensation Benefits of the following sections:
(i) Engineering section engine systems, Emerging Cooperation Technical
& Commercial responsibility of Coimbatore location.
(ii) ECD (Engineering Section Emerging Co-operation engineering
services BR, PA & MICO), BSA*(Business services Accounting),
END(Engineering Section Emerging Co-operation Mechanical Engineering
Services), & ECE(Engineering Section Emerging Co-operation Engineering
Services ST, TT, PT and BSH)
(iii) EDM(Engineering section engine systems Engineering Services DS
Methods and Tools), EDR(Engineering section engine systems
Engineering Services DS Software Projects 1), EDS(Engineering section
engine systems Engineering Services DS Software Projects
2),EDT(Engineering section engine systems Engineering Services DS
Truck Software), EDU(Engineering section engine systems Engineering
Services DS ECU Systems) & EDP(Engineering section engine systems
Engineering Services DS Software Platforms)
(iv) QMM (Quality Management & Methods), ECB(Engineering Section
Emerging Co-operation engineering services AA, EB & ETAS),
ECC(engineering Section A Engineering services CC), EED(Engineering
Section Emerging Co-operation Electronic Engineering services), EGS
(Engineering section engine systems Engineering Services GS) &
ESE(Engineering Section Emerging Co-operations).
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(b) Engineering Section A, Information Systems India, Business Services
Section and Corporate departments as follows:
(i) ECM (Engineering Section A ES Driver Information Systems 1), ECR
(Engineering Section A Engineering Services Car Radios), EDI
(Engineering Section A ES Driver Information Systems 2), & ESA
(Engineering Section A)
(ii) EBS (Engineering Section Emerging Co-operation ES Business &
Commercial Solutions), CI/ISY-IN (Information Systems India), EPC
(Engineering Section A Engineering Process Consulting) & EAE
(Engineering Section A Engineering Services AE)
(iii) BST (Business services section translation & Documentation) &
corporate departments
(c) International Assignments and Administrations
(i) VA�s and Deputations
(ii) Payroll, Benefits, Administration and Statutory Compliance
(iii) Payroll master data administration
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Structure � RBIN/ORG
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1. Continuous Improvement Process
(a) The Continuous Improvement Process (CIP) is a continuous Process of
improvement to the employees. CIP coordinators and moderators conduct
workshops and projects in all Plant workshops, departments and divisions. The
Human Resource Department is mainly categorized in to three groups:
Manpower Resourcing.
Employee Development.
Training and Development
(b) Training and Development
(i) Introduction: Training is aimed at preparing and improving an individual�s
efficiency in discharging his duties in the given role.
(ii) Objective: To ensure that all individuals who join the company are taken
through a planned training process to acquire wider/deeper knowledge pertaining
to their work areas so that they develop skills & higher responsibilities The training
policy aims at giving seven man days of Technical Training and 3 days of
Behavioral Training per year to an employee on average.
(iii) Focus: To enhance an individual�s
Technical Skills
Personal Effectiveness
Managerial Effectiveness
Role Effectiveness
(iv) Responsibility: The main responsibility of facilitating training is with
RBIN/ORG with active involvement and timely support from all individuals.
(v) The Training Committee: Representatives from across various departments -
support the training department in addressing issues on Training policy, process
and implementation bottlenecks.
(vi) Policy: It has a well-defined training policy recommending an average of 10
training man-days per person per year.
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(vii) Procedure: RBIN has a training procedure in line with ISO 9000:2000,
CMML5and TS16949 guidelines.
(viii) Organizational Support: Full fledged training rooms with PCs for all
trainees, OHP, Audio and video equipment.
Class room training�s
Media based training�s (CBT.)
Adequate library (books can be recommended by any RBINite, endorsed by
dept. head)
Selected and listed external agencies and internal trainers for faculty
Internal faculty members are identified by the Department Managers.
Formal training in the area of expertise and training in instructional
methodology (training for the trainers) are provided for internal faculty
(ix) Training calendar (Intranet based): List of all the training programs that are
planned for the calendar year including Essential for a role, Project specific and
Behavioral training.
(x) Encouragement and sponsorship to acquire higher qualification such as:
MS Program of BITS Pilani
Post Graduate Programme in Software Enterprise Management (PGSM)
offered by IIMB
Post Graduate Diploma in Business Administration (PGDBA) from XIME
Masters Diploma in Business Administration from ICFAI
Certificate courses from Microsoft, SUN, Project Management Institute and
other agencies.
(xi) Identification of training needs during PRED, as a part of employee
development training classification:
General Induction.
Technical Training.
On the Job Training (Project Specific).
Quality Training.
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Behavioral Training.
Language Training.
(xii) Support Provided:
Full fledged training rooms with PCs for all trainees, OHP, Audio and video
equipment.
Selected and listed external agencies and internal trainers for faculty.
Training Calendar.
Encouragement and sponsorship to acquire higher qualification.
Identification of training needs during PRED, as a part of employee
development.
(xiii) Continuing Education Programs
Under the Training Policy RBIN reimburses a specified sum (75% to 100% )
spent on Continuing Education Programs
Programs:
PGSM (Post Graduate Program in Software Enterprise Management) -
IIM Bangalore
MS Program at BITS Pilani
Certification Programs found relevant to your area e.g. SAP/ Sun/Java
certification
Language courses e.g. German, Japanese
(xiv) Grievances: RBIN promotes the open door policy - employees are welcome
to raise their concerns.
Employee Referral Scheme
2. Performance Appraisal: Robert Bosch India Limited has a half yearly
performance appraisal system. Performance Review and Employee Development
(PRED) is mandatory for all employees. The first step would be the Objectives to be
set by the immediate superior, which has to be completed within 3 months of the
employee joining us. The Appraisal cycle is from Jan- Dec. During PRED
(Performance Review & Employee Development) the employee is first asked to make
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a self-appraisal, which would be followed by an appraisal by your immediate boss.
RBIN has identified a few performance related characteristics and a few critical
attributes based on which you would be appraised. The appraisal would be finally
scored on ten and you would need a score of six to receive your performance related
bonus. PRED emphasize that the entire performance appraisal system is an
improvement tool & not a faultfinding exercise. It is designed to help the employees
identify exceptional talented people and explore possibilities of effective career
upgrades. PRED Process is as follows:
(a) The Three Pillars of PRED are:
Objective Setting
Evaluation on Review Points
Employee development discussion
(b) The employee�s direct supervisor is responsible for his PRED discussion
(c) Within 3 months of joining an employee, the Objective setting process should be
completed
(d) The PRED cycle follows the January to December cycle
(e) OLPS - for new joiners (less than 6 months) only Future Objectives & Development
Plan
3. Knowledge Management and Competency Building: &
(a) For Individuals
Justified true belief; Individual�s experience.
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(b) For Organization
Set of proven models describing various properties and behavior within a
domain - Collective body of experience.
(c) Knowledge Management (KM) - Conscious strategy of getting the right
knowledge to the right person at the right time for performing better.
(d) KM Initiatives
Tech Talk-Towards a learning organisation
Community of Practice (COP) Building Bodies of Knowledge
Body of Knowledge (BOK)
Capture of Corporate Memory available (COCOMA) Creating Knowledge
base
Alternate Design or Proof of Thought (ADOPT) Unleashing Talent Tech
Day
(e) Approach considered for each Initiative
Initiate ------ > Mobilize ------ > Institutionalize ------ > Improve
All initiatives are directed to encourage, recognize and promote
engineers with strong intrinsic motivation.
(f) Why competence building?
To have competitive advantage - sustain in technology involved
To improve customer satisfaction and integrate customer projects well
Employee development - Individual�s knowledge growth Competence
building � Approach
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4. Functions of HR Organisation, Employee Development & Continuous
Improvement Process (CIP) is: -
(a) Knowledge Management, Competence management and Technical training:
(i) Domain knowledge and IP development support
(ii) Intellectual Property Rights, Awareness Drive and Process owner
(iii) Technical training Strategy Planning, Conduction and Training process
owner
(iv) E- Learning Initiative
(v) Embedded System Institute, Centre for resource development for
Excellence
(vii) Knowledge management Initiative
Knowledge center and information services library process owner
(viii) Competence Management Initiative for RBIN
(ix) Higher education and Certifications and on the job training
(b) Employees and Organisation Development:
(i) Organisation and leadership development
(ii) Continuous Improvement Process (CIP) programmes, Ideas do earn
awards (IDEA) and organisation Development
(iii) Induction, Behavioral Training leadership development programmes
(iv) Intercultural training, workshops and value deployment
(v) Employee Counseling and Moderation
(c) Bosch Institute of Cultures and Languages (BINOCULUS) in collaboration
with Gothe Institute & Max Mueller Bhavan offers courses in:
(i) German language
(ii) German culture
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CHAPTER 10
SWOT ANALYSIS & CONCLUSION
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SWOT Analysis
Strengths
Core Competency Adequate financial resources. Brand Name Access to economies of scale. Product innovation skills Better manufacturing capability. Superior technological skills. Motivation through various
programs and workshop
Weakness
Plagued with internal operating problems.
Pricing
Opportunities
Enter new markets or segments. Expand product line to meet broader range of customer needs. Diversify into related products. Complacency among rival firms. Large untapped market
Threats
Growing bargaining power of customers or suppliers.
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CONCLUSION
1. All around the world, the name of Bosch stands for competence, quality and
reliability. The "workshop for precision engineering and electrical engineering" that
Robert Bosch founded in Stuttgart, Germany, in 1886, has grown in the course of
more than one hundred years to become a true global player.
2. Every day, countless people at Bosch group work towards improving our
technical standards and thereby improve the future. By inventing, improving and
refining electronics and mechanics, modern technology supports people in everyday
life, making it far more comfortable, varied and often more entertaining. Research and
development is a core activity and a part of life at Bosch. The innovative drive and the
ability to manufacture technologically advanced products in large series are the
mainstays of Bosch's success. The Bosch group demonstrates its competence as a
supplier of cutting-edge technology with a number of new developments and
processes in all sectors of its activities.
3. Robert Bosch India, is a leading automotive supplier, is all set to look for
opportunities in the rapidly growing Indian market. On the market potentials in Indian
auto-industry, In India, automotive technology represents a huge area of business,
supplying both to the local automotive industry as well as exporting components
around the world. Hence RBIN have plans to continue its business focus on Asia and
invest heavily in markets like China and India. About areas of concentration, RBIN is
strengthening industrial technology and building technology business sectors. In
addition, it is moving into new growth areas such as microsystems technology. Last
year the Bosch Group focused more strongly on the growth regions in Asia, extending
its development and manufacturing network.
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4. Bosch India software, which reported revenues of Rs 395 crore last year,
employs over 3,500 professionals, including over 2,100 techies deployed in building
technology solutions for the automobile industry. RBIN is growing at around 40%
every year and match the Indian tech majors in growth. Robert Bosch India plans to
add 1,000 employees per annum to its workforce. The company's headcount stands at
3,500 and will rise 3,900 by year-end. Of the 3,500 employees, 2,000 work in the
automotive domain and 25 in the chip design and testing domain.
5. After studying the organization, the various departments, organization structure
the following conclusion can be drawn .It was a very good opportunity to implement
the theoretical knowledge acquired throughout the year. I was able to get a feel of how
the organization works and how they respond to crisis situations. It was easy to learn
practically, the coordination between various departments.
6. Exposure to company�s policies and rules were of great help. It was a surprise
to watch the involvement of the employees who worked in the organization. They were
cooperative and enthusiastic all day long in the office. It provided me with an
opportunity to experience the organizational behavior. I got to learn the various
aspects in the Human Resource Department. The personal interview with few
department heads proved to be very useful in implementing the theoretical knowledge.
The overall exposure to the business scenario was one of its sorts. It was ideal time to
learn and imbibe the aspects of the working of the Organization.
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SELECT BIBLIOGRAPHY
In house Quarterly magazine RBINite.
www.bosch.com
www.boschindia.com
Bosch Annual report, 2005
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ABBRIVIATIONS
EDU: Engineering
services Diesel System
EDT: Engineering
Systems DS Truck
Software
EDS: Engineering
Systems DS Software
project 2
EDM: Engineering
Systems DS Methods &
Tools
EDP: Engineering
Systems DS Software
platform
EDR: Engineering
Systems DS Software
projects 1
EGS: Engineering
Systems DS Gasoline
Systems
ESA: Engineering
services Section A
ECM: Engineering
services ES Driver
information systems 1
ECR: Engineering
services Car Radio
TT - ThermoTechniqyes
EDI: Engineering
services -ES-Driver
information system 2
ECC: Engineering
services chassis control
EAE: Engineering
services Automotive
electronic
EPC: Engineering
process consulting
ESE: Engineering
Section � Emerging Co-
operations
EBS: Engineering
services � Business &
Commercial solutions
ECB: Engineering
services - AA, EB, ETAS
ECE: Engineering
services - ST, TT, PT,
BSH
ECD: Engineering
services - BR, PA, MICO
END: Engineering
services - Mechanical
Engineering Services
EED: Engineering
electronic Design
Services
CI/ISY-IN: Information
System India
CI/ISY-IN1: Infrastructure
& Data Centre India.
CI/ISY-IN 2:Engineering
services India
BSV: Business Services
Section
BST: Businesses
Services Translation &
Documentation
BSA: Business services
Accounting
BSH � Bosch Siemens
Hausgerate
AA � Automotive After
market
EB � Body Electronics
ETAS � Name of a co.
VA � German
VERTRAGS
ANGESTELLTER for
Contract Employee
PA � Automobiles
ST � Security Technology
BR � Bosch Rexroth