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Roadmaps for Digital Asset Management. Economic Value of Media Assets. Michael Moon, President GISTICS Incorporated [email protected] www.gistics.com. Multichannel Business Models. From theory of business to customer “WOW”. What most contributes to the success of a multichannel business?. - PowerPoint PPT Presentation
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GISTICS Solutions Research DAM.roadmaps-2.1 1
Michael Moon, PresidentGISTICS [email protected]
Roadmaps for Digital Asset Management
Economic Value of Media Assets
GISTICS Solutions Research DAM.roadmaps-2.1 2
MultichannelBusiness Models
From theory of business
to customer “WOW”
GISTICS Solutions Research DAM.roadmaps-2.1 3
What most contributes to the success of a multichannel business?
GISTICS Solutions Research DAM.roadmaps-2.1 4
Where do buyers and sellers now meet?
GISTICS Solutions Research DAM.roadmaps-2.1 5
What drives marketing today?
GISTICS Solutions Research DAM.roadmaps-2.1 6
Through which systems do digital assets flow?
Most DAM Systems
GISTICS Solutions Research DAM.roadmaps-2.1 7
Which technologies most affect the success of digital business process? Multichannel brands?
N-tier computing infrastructure
Key technologies:– Digital asset
management– Middleware– eService platforms– Brand-knowledge user
interface
GISTICS Solutions Research DAM.roadmaps-2.1 8
How might an enter-tainment enterprise deploy DAM?
GISTICS Solutions Research DAM.roadmaps-2.1 9
How does a fully deployed DAM embed a business model and process?
GISTICS Solutions Research DAM.roadmaps-2.1 10
Media Asset Management
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How do we define media asset management (MAM)?
•Digital mediaPrint, electronic, film
•AssetEconomic value• Commercial assets• Process agents
•ManagementApplication of knowledge to work
•Media asset managementPractice of systematic reuse or reexpression of media
•Content ≠ media assets
GISTICS Solutions Research DAM.roadmaps-2.1 12
How do we define the discipline of media asset management (MAM)?
Systematic organ-ization of reusable or referencible media for rapid retrieval and/or insertion into a work process,
resulting in the transformation of media into new economic assets (brand equity) that increase business valuations
GISTICS Solutions Research DAM.roadmaps-2.1 13
What are the basic functions of MAM?
GISTICS Solutions Research DAM.roadmaps-2.1 14
What attainments characterize full deployment of MAM?
GISTICS Solutions Research DAM.roadmaps-2.1 15
What can we learn from ASPs about MAM?
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What kinds of MAM solutions exist?
GISTICS Solutions Research DAM.roadmaps-2.1 18
Individual productivity benefitsLarge studio with 36 to 120 media producers
M126
GISTICS Solutions Research DAM.roadmaps-2.1 19
Workgroup productivity benefitsLarge studio with 36 to 120 media producers
M127
GISTICS Solutions Research DAM.roadmaps-2.1 20
Revenue enhancement benefitsLarge studio with 36 to 120 media producers
M129
GISTICS Solutions Research DAM.roadmaps-2.1 21
How deep is the yogurt? Studio benchmarks for a large studio (36 to 120 media creators)
Total files: 530,000Locations stored: 195 internally/
310 externally
Cost to create: $123.75
Duplicates: 42%File management time: 2.9 hours/week
File transfer time: 3.97 hours/week
Labor cost: $55.85/hour
Revenue potential: $100.81/hour
Savings from reexpression: $74.25 per instance
GISTICS Solutions Research DAM.roadmaps-2.1 22
How large is the spoon?ROI for an advertising agency with 47 media producers
Futzing with files: 6,479 hours/year
Transferring files: 9,969 hours/year
File lookups: 168,676 times/year
Number of files: 523,795Individual productivity gains: $302,261Workgroup productivity gains: $239,133Revenue enhancements: $941,1333-year cost: $181,5453-year payback: $1,300,193ROI: 7.17 times
GISTICS Solutions Research DAM.roadmaps-2.1 23
Contact Info
Michael Moon
President
GISTICS Incorporated
30 Millard Road
Larkspur, CA 94939
415 924-3703 tel
415 927-4337 fax
www.gistics.com
At amazon.com borders, BN.co and
PMAI bookstore
